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for  Audio  Visual  Conservation 

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www.loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
www.loc.gov/rr/record 


EDISON 

Phonograph   Monthly 


EXACT  REPRODUCTION 
By 

Wendell  Moore 

First  Edition 
July  1979 


MISSION  OAK  FINISH   (CLOSED) 


MISSION  OAK  FINISH  (OPEN) 


Reprinted  By 
Pennant  Litho,  Inc. 
Louisville,  Kentucky 

1909  -  VOLUME  VII,  NUMBER  1 


BOOK  NUMBER  £Ofi 


\AL)55 

■  Eh 

VOL    7;    /fOf 


This  book  is  dedicated  to  M.  R.  McMillion  and  the 
thousands  of  phonograph  collectors  who  are  active  in 
preserving  the  true  Edison  phonograph  story  - 
historically  and  mechanically. 

My  thanks  also  to  William  R.  Rawson  and  Edward 
Orbann,  of  Thomas  A.  Edison  Industries,  for  their 
favorable  comment  in  their  letter  of  October  15th, 
1965. 

Wendell  Moore 


^ 


v^rv  of 


: 


M 


EDISON 
PHONOGRAPH 
MONTH 


Vol.  VII 


January,  1909 


No.  1 


} 


The  Reason  Trade  Stops  After  the 
Holidays  is  Because  the  Dealer 
Stops.     He   is   the    Original    Stopper. 


«©£  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  January,  1909 


Editorial  Comments                ..... 

1 

The  Outlook  for  1909      ..... 

1 

Store  Management     ...... 

3 

Protecting  Dealers 

4 

To  Mould  all  Records  at  Orange 

4 

Exchange  Proposition       ..... 

4 

Selling  the  Goods                    ..... 

5 

Concerning  New  Records             .... 

6 

Licenses  for  Second  Hand  Machines 

6 

Meeting  the  Salesmen             ..... 

6 

Ready  Made  Ads               ..... 

7 

Varying  the  Program  (Window  Cards) 

8 

The  Other  13,000             ..... 

9 

Lessons  for  Dealers — Lesson  V    . 

12 

Trade  Bulletins           .             .             .             . 

13 

Suspended  List      ...... 

15 

Advance  List  Edison  Standard  and  Edison  Amberol  Records 

for  March        ...... 

16 

Our  National  Advertising             .... 

20 

Trade  Notes  ....... 

20 

Jobbers  of  Edison  Phonographs  and  Records 

21 

^/fe  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,  Orange,  N.  J. 

NEW  YORK:   10  FIFTH  AVENUE 

NATIONAL  PHONOGRAPH  CO.,  I/TD.,  VICTORIA  ROAD,  WILLESDEN,  LONDON. 

NATIONAL  PHONOGRAPH  CO.  OP  AUSTRALIA,  LTD.,  340  KENT  STREET,  SYDNEY,  N.  S.  W. 

MEXICAN  NATIONAL  PHONOGRAPH  CO.,  AVENIDA  ORIENTS  No.  117,  MEXICO  CITY. 

COMPANIA  EDISON  HISPANO-AMERICANA,  VIAMONTE  516,  BUENOS  AIRES. 

EDISON  GESELLSCHAFT,  M.  B.  H.,  SUD-UFER  24-25,  BERLIN. 

COMPAGNIE  FRANCAISE  DU  PHONOGRAPHS  EDISON,  42  RUE  DB  PARADIS,  PARIS. 

Kl\  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J. 


Vol.  VII. 


JANUARY,   1909 


No.  1 


Inventory  month! 

Yes;    is  that  all? 

For  some  retailers  that's   all   January   is. 

Some  retail  merchants  spend  the  month  of 
January    waiting   for    February. 

For  others,  whose  Christmas  business  has  been 
big,  January  is  a  month  for  rest  and  recupera- 
tion,— a  convenient  time  for  a  trip  or  vacation, 
possibly. 

For  a  few  retailers  January  is  the  first  month 
of  the  New  Year  and  therefore  a  month  for 
business,  a  month  for  renewed  effort,  a  month 
that  shall  prophecy  by  its  results  a  healthy 
growth  of  the  year's  business. 

Phonograph  Dealers  of  the  last  named  class 
have  no  pad-locks  on  their  doors  in  January  or 
any  other  time  during  the  year  except  Sundays 
and  holidays.  For  them  the  first  twelfth  of  the 
year  is  as  important, — yes,  more  important  than 
the  twelfth  twelfth.  But  unfortunately  the 
Dealers   of  this   class    are   in   the   minority. 

Many  a  retail  merchant  appears  to  choose  for 
his  mental  motto  for  January — "If  'stock-taking' 
interferes  with  business,  close  up  the  business." 
That  attitude  is  a  "pad-lock"  on  the  door. 

Other  merchants,  ordinarily  to  be  commended 
for  their  enterprise  and  sagacity,  cut  down  their 
sales  force  right  after  Christmas,  allow  their 
stock  to  dwindle,  are  not  surprised  if  there 
is  no  more  trade  than  they  are  able  to  handle, 
and  then  they  congratulate  themselves  for  being 
"season  wise,"  whereas,  they  have  really  locked 
up  their  own  store  door  with  a  good  strong 
"pad-lock"— ("dull  times"  of  their  own  mak- 
ing). 

January  is  a  dull  month  only  for  the  retailer 
who  allows  it  to  be  a  dull  month.     No  merchant 


should  forget  this  simple  truth:  Retail  business 
is  nurtured  by  the  retailer,  not  by  the  purchaser. 
The  purchaser  is  the  one  acted  upon  by  ad- 
vertising, by  window  display,  by  argument  over 
the  counter  and  by  the  apparent  quality  of 
the  goods  offered  for  sale.  The  purchaser  does 
not  buy  what  he  needs  unless  he  happens  to 
want  what  he  needs;  but  he  invariably  buys 
what  he  wants  whether  he  needs  it  or  not.  Ad- 
vertising, window  display,  sales  argument — 
have  one  purpose, — to  create  desire  on  the  part 
of  the   possible  customer  for   the  goods. 

If  an  Edison  Dealer  allows  his  stock  to  re- 
main low  after  the  Christmas  sale,  if  he  ceases 
to  advertise  Edison  goods  in  the  newspapers 
and  to  display  them  in  his  windows,  if  he  handi- 
caps in  any  way  his  ability  to  do  a  big  Edison 
business,  then  it  is  Phonographs  to  "pad-locks" 
he  will  do  a  small  business  and  have  reason 
to  call  that  period  of  inactivity  a  dull  season. 
The  Edison  Dealer  who  "hits"  January  the  way 
he  "hits"  December — with  a  complete  stock,  with 
good  advertising,  enthusiasm,  optimism, — that 
Dealer  will  have  no  cause  to  complain  at  the 
end  of  the  month  nor  will  he  ever  padlock  his 
business  in  the  other  dull  seasons  (so-called  > 
of  the  year. 


Unless  most  of  the  present  indications  prov* 
unreliable,  the  year  1909  will  exceed  in  pros- 
perity any  previous  twelve  months  in  the  history 
of  the  Edison  Phonograph.  This  statement  is 
based  upon  a  number  of  facts.  In  the  first  place 
the  new  Amberol  Records  and  the  attachments 
needed  to  play  them  on  existing  Phonographs 
will  be  important  factors  in  making  for  a  large 
volume  of  business.     Since  they  were  put  on  the 


Edison  Phonograph  Monthly,  Jan.,  1909 


market  in  October  the  demand  for  them  has  been 
of  a  phenomenal  character,  and  the  sales  would 
have  been  much  greater  had  the  Edison  factories 
been  able  to  secure  a  larger  production.  The 
manufacturing  difficulties  incident  to  the  intro- 
duction of  a  new  Record  so  radically  different 
from  the  older  one,  have  for  the  most  part  been 
eliminated,  and  there  should  be  no  obstacles  to 
making  enough  of  both  kinds  of  Records,  Am- 
berol  attachments  and  combination  Phonographs 
to  meet   every   demand   in   1909. 

Aside  from  the  additional  sales  caused  by 
the  new  Record  and  attachments,  the  demand 
for  Phonographs  and  the  shorter  Records  has 
been  of  a  healthy  and  most  encouraging  char- 
acter. Without  any  new  features  the  increased 
business  each  month  since  August  would  have 
been  very  satisfactory.  Combined  they  have 
made  a  total  equal  to  any  similar  period  in  the 
past.  The  same  conditions  promise  to  continue 
during  1909.  General  business  seems  certain  to 
continue  to  improve  month  after  month,  and 
with  it  will  come  an  increased  demand  for 
Edison  goods,  especially  for  Amberol  Records 
and  attachments.  Every  month  will  see  more 
and  more  employes  put  back  at  work  in  the  fac- 
tories and  mills,  and  the  working  hours  will  be 
increased  until  all  are  working  on  full  time. 
Then  the  Phonograph  business  will  come  into 
its  own,  for  the  Phonograph  after  all,  is  the  poor 
man's  luxury — his  only  means  of  securing  music 
for  himself  and  his  family — and  as  soon  as  he 
gets  back  to  work  and  pays  off  some  of  the  debts 
incurred  while   idle,  he  will  buy. 

Reports  from  the  trade  in  all  sections  and  con- 
firmed by  the  volume  of  orders,  show  that  busi- 
ness in  the  East  is  not  keeping  pace  with  the 
West  in  recovering  from  the  financial  depres- 
sion. The  farming  sections  of  the  West  did  not 
really  have  hard  times.  Based  on  the  reports 
from  the  East  it  was  afraid  it  might  have  and 
acted  according  to  its  fears.  Now  that  the  re- 
ports from  the  East  are  optimistic  and  the  crops 
have  again  been  phenomenally  good,  the  West 
has  resumed  its  wonted  business  way.  Conse- 
quently it  is  buying  and  selling  as  if  nothing  had 
happened  or  was  likely  to  happen.  Jobbers  and 
Dealers  in  the  West  are  writing  daily,  stating 
that  business  is  better  than  ever  before. 

The  new  policies  of  the  National  Phonograph 
Company  inaugurated  since  October  should  also 
play  an  important  part  in  increasing  the  volume 
of  business  in  1909.  They  are  going  to  give 
greater  stability  to  trade  and  protect  Dealers 
in   a   manner   that   will   encourage    them    to   put 


more   capital   in   the   business   and   push   it   more 
vigorously   than    ever. 


In  making  plans  for  the  year  don't  build  air 
castles.  Be  satisfied  with  plans  you  can  be  sure 
of  carrying  out.  Don't  try  to  plan  results ! 
Plan  ACTION!  Be  original!  Your  business 
isn't  just  like  your  neighbors,  so  don't  imitate 
him  or  copy  his  plans.  In  some  things  )rou 
have  failed ;  in  other  things  you  have  suc- 
ceeded. Benefit  by  this  experience  of  the  past 
and  thus  minimize  the  failings  and  multiply  the 
successes  of   1909. 


To  show  that  owners  of  Edison  Phonographs 
appreciate  what  Amberol  4-Minute  Records 
mean  to  them,  we  take  pleasure  in  printing  the 
following  letter: 

I  own  an  Edison  Standard  Phonograph  which  I  have 
had  for  twelve  years.  When  the  Gold  Moulded  Records 
were  first  introduced  I  attached  one  of  the  new-style 
Reproducers,  known  as  Model  C.  This  Reproducer,  with 
the  Gold  Moulded  Records,  was  a  great  improvement, 
and  has  given  me  no  end  of  enjoyment.  Now  comes  the 
Amberol  Record  and  the  attachments  for  using  them  on 
the  same  machines  that  play  the  Gold  Moulded  Record. 
My  old  Standard  of  twelve  years  ago  is  now  equipped 
with  this  last  improvement  and  I  am  now  enjoying  this 
very   great   improvement. 

Now  the  fact  that  this  old  machine  of  mine  could  be 
equipped  with  the  most  up-to-date  attachments,  appeals 
to  me  as  something  remarkable.  It  also  indicates  that 
the  National  Phonograph  Company  is  not  merely  looking 
out  for  its  own  financial  betterment  entirely,  but  is  also 
looking  out  for  the  interests  of  those  who  already  own 
Edison  Phonographs.  This  is  indeed  a  great  thought- 
fulness  deserving  of  much  credit  and  the  thanks  and 
appreciation  of  all  owners  of  Edison  Phonographs. — 
H.  C.  W..  Peekskill,  N.  Y. 

The  above  letter  is  only  a  sample  of  many 
others  of  similar  nature  which  are  being  re- 
ceived. The  reference  to  the  fact  that  the  new 
Amberol  Record  can  be  played  on  any  existing 
Edison  Phonograph  will  explain  why  we  were 
so  long  in  putting  on  the  market  a  Record  which 
would  play  over  two  minutes.  We  could  easily 
have  made  a  six-inch  Record,  or  one  of  greater 
diameter,  years  ago;  but  it  would  have  required 
another  and  more  expensive  machine,  and  no 
owner  of  the  present  type  of  Edison  Phono- 
graph could  have  enjoyed  the  longer  Records 
without  considerable  additional  outlay.  Mr.  Edi- 
son has  always  insisted  that  this  should  not 
be  done  and  he  and  his  assistants  have  worked 
for  a  long  time  to  perfect  a  Record  that  would 
be  used  on  all  existing  Edison  Phonographs. 
The  Amberol  Record  is  the  happy  solution  of 
his   difficult  problem. 


If  you  have  any  Defective  or  Cut-out 
Records  (not  surplus)  to  return,  look  for  the 
Exchange  Proposition  papers  being  mailed 
with  this  issue. 


Edison  Phonograph  Monthly,  Jan.,  1909 


Store   Management 

A  monthly  comment  on  things  Edison  Dealers  may  do  which  will 
make  for  increased  sales. 


It's  easy  enough  to  tell  a  man  why,  but  more 
difficult  to  tell  him  how,  and  yet  a  greater  task 
to  tell  him  what.  Let's  begin  with  what  and 
work  backwards,  mentioning  the  how's  and  the 
why's    incidentally. 

The  post-Christmas  clean-up  should  be  the 
first  matter  to  receive  attention,  if  it  has  not 
already  been  attended  to.  The  store  should  be 
put  in  order;  there  should  be  a  place  for  every- 
thing and  everything  should  be  in  its  place. 
But  perhaps  this  is  the  month  in  which  you 
take  an  annual  or  semi-annual  inventory  of 
stock,    with    the    accompanying    days   of   disorder. 

If  this  is  the  case  it  is  an  excellent  time 
for  you  to  make  any  changes  in  the  arrangement 
of  your  store  that  will  make  for  convenience 
and  artistic  effect.  Don't  make  any  changes  for 
art's  sake  at  the  expense  of  convenience,  how- 
ever. 

Remember  that  simplicity  in  arrangement  and 
decoration  is  the  higher  form  of  art,  and  that 
art  without  utility  is  unworthy  of  the  term. 
In  this  connection  it  might  be  well  to  emphasize 
the  importance  of  an  attractive  and  fitting 
environment  for  the  successful  retailing  of  Edi- 
son  goods. 

The  secret  of  perfect  environment  is  in  pleas- 
ing the  human  sensibilities.  Since  the  Edison 
Phonograph  reproduces  music  of  every  nature,  it 
should  make  the  greatest  appeal  to  the  pos- 
sible purchaser  when  enveloped  in  an  atmosphere 
congenial  to  the  rendering  of  music  and  con- 
genial to  the  listener. 

And  the  recipe? 

First,  arrange  for  the  comfort  of  the  listener. 
There  are  few  who  can  enjoy  music  standing 
up,  leaning  against  a  post  or  a  counter.  Sup- 
ply comfortable  chairs ;  let  the  fresh  air  in ;  see 
that  the  temperature  is  just  right  in  your  model 
concert  hall. 

Second,  respect  the  finer  sensibilities  of  your 
more  musical  patrons.  Make  it  a  rule  never 
to  have  two  instruments  playing  at  the  same 
time;  have  it  as  quiet  as  possible  during  the 
playing    of    a    Record;    don't    talk,    and    instruct 


selection    is 


your  clerks  not  to  talk  until  the 
played  through.  This  observance  will  impress 
the  listener  and  will  do  much  toward  making 
a  customer.  In  fact,  it  is  the  strongest  kind 
of  salesmanship  for  Edison  goods,  for  it  gives 
the    machine    an.    opportunity    to   speak    for    itself. 

Third,  determine  as  soon  as  possible  some- 
thing concerning  the  musical  taste  of  your  cus- 
tomer and  play  only  those  Records  that  will 
plea-e.  Don't  hold  the  notion  that  your  per- 
sonal ideas  on  music  are  standard  and  identical 
with  anybody  else's,  for  they're  not.  No  two 
ta>tes  are  just  alike.  When  you  are  uncertain 
as  to  a  customer's  musical  likes  and  dislikes,  it 
is  always  wise  to  play  the  better  class  of 
Records  first,  for  you  will  soon  learn  whether 
you  are  entertaining  a  grand  opera  admirer  or  a 
vaudeville  enthusiast. 

If,  as  assumed,  this  is  your  inventory  month, 
you  have  doubtlessly  discovered — or  have  had 
the  fact  confirmed — that  your  investment  in  Edi- 
son goods  is  one  of  the  most  valuable  invest- 
ments you  made  during  the  year  owing  to  the 
remarkable  rapidity  with  which  Edison  goods 
"turn    over." 

On  this  account  the  carrying  of  a  large  Edi- 
son stock  is  shown  to  be  economic.  You  can't 
sell  what  you  haven't  got,  and  people  generally 
buy  at  the  place  where  their  selection  may 
have  the  broadest  scope.  Don't  ever  lose  a 
sale  because  you  are  "just  out"  of  the  thing  de- 
sired.    Stock    up!     Do    it    systematically. 

Phonographs:  Have  every  model  of  the  Edi- 
son Phonograph  in  sight  and  in  commission — 
ready  for  demonstration  at  a  moment's  notice; 
have  extra  machines  of  each  model  on  hand 
for  use  in  window  display;  have  also  in  stock 
enough  machines  of  each  model — boxed  and 
ready  for  delivery — to  satisfy  your  sales  as 
counted  on  from  past  experience.  Don't  ever 
find  yourself  filling  an  order  by  taking  one 
of  your  demonstrating  machines  for  the  pur- 
pose. 

Records:  Most  Dealers  realize  fully  the  vital 
importance    of   carrying   a   complete   stock   of    all 


Edison  Phonograph  Monthly,  Jan.,  1909 


ecor 


a  in  I 
how- 


listed    Fdis. 

who    has    n 

so    thai     lie    can     put     his 

in     the     list.     The     Deale 

Record     business     is     the 

(it    the   Advance  List,  ^:>es 


the 


ealer  is  scarce 
to  arrange  his  stock 
and  on  any  Record 
who  iloes  the  best 
e  who  upon  receipt 
ver  it  carefully,  plac- 
ing lii-  order  for  every  number,  but  doubling 
or  tripling  his  usual  order  tor  certain  Records 
that  he  knows  (from  their  descriptions)  will 
appeal    to    his    Record    customers. 

Anticipate  a  heavy  monthly  Record  sale  by 
placing  good  orders  and  then  follow  up  your 
anticipation  by  advertising  (newspaper,  win- 
dow, Phonogram).  The  anticipation  of  sales  is 
one  kind  of  anticipation  that  is  not  as  good  as 
realization.  The  right  kind  of  advertising  for 
[anuarv  Records  will  assure  realization — results, 
sales — if  everything  at  the  store  is  in  good 
working  order.  The  most  important  part  of  the 
advertising  in  connection  with  Record  sales  is, 
of  course,  the  proper  use  of  the  new  Phono- 
gram (See  article  on  The  Phonogram,  page  5). 
The  last  word  in  regard  to  the  management 
of  your  store  in  January,  and  at  all  times,  for 
that  matter,  is  a  bit  of  personal  advice:  Know 
your  business  from  the  bottom  up,  so  you  can 
teacli  others  the  details.  In  the  time  saved  for 
you  by  your  employees  don't  fall  into  that  habit 
of  worrying;  from  all  viewpoints  worrying  is 
fruitless.  If  there  is  any  worrying  to  be  done 
let   Your   competitors   do   it. 


Protecting  Dealers 

Just  to  show  Healers  that  we  are  in  earnest 
about  enforcing  our  new  policy  of  protecting 
Dealers  who  are  handling  Edison  goods  in  a 
proper  manner,  we  reprint  below  a  letter  that 
was  sent  to  all  Jobbers  under  date  of  December 
1st.  Accompanying  the  letter  was  a  supply  of 
application  blanks  that  Jobbers  must  use  in  get- 
ting our  consent  to  establishing  new  Dealers. 
To  All  Jobbers 

We  send  herewith  a  supply  of  Dealers'  Ap- 
plication Blanks  for  use  in  signing  "New" 
Dealers. 

Hereafter,  in  soliciting  new  Dealers,  Jobbers 
will  obtain  the  prospective  Dealer's  signature 
to  this  application  and  see  that  the  information 
called  for  in  this  form  is  supplied  in  detail. 
One  copy  only  need  be  signed.  Signed  applica- 
tions should  be  forwarded  immediately  to  this 
company,  and  addressed  as  follows:  National 
Phonograph  Company,  Agreement  Department, 
No.   10  Fifth   Avenue,  New  York  City,    N.  Y. 

The  prospective  Dealer's  signature  should  also 
be  obtained  to  the  regular  form  of  Dealers' 
Agreement  in  duplicate,  as  heretofore,  and  held 
by  the  Jobber  pending  approval  of  the   applica- 


Johhers  will  be  notified  immediately  of  the 
acceptance  or  rejection  of  all  applications.  If 
accepted,    the    Jobber    may    fill    the    initial    order, 

and  when  same  is  shipped  complete,  the  Dealers' 
.Agreement  must  be  completed  by  the  Jobber 
entering  thereon  the  amount  of  machines  and 
records  comprising  the  initial  order,  and  then 
forward  same  to  this  company  as  heretofore 
without  delay.  The  duplicate  copy  of  the 
Agreement  should  be  forwarded  by  the  Jobber 
to  the    Dealer. 

When  Jobbers  receive  orders  from  existing 
Dealers  with  whom  they  have  not  previously 
done  business  in  Edison  Phonographs,  etc.,  they 
will  obtain  the  Dealer's  signature  to  the  Agree- 
ment as  heretofore  and  forward  one  copy  to 
this    company. 

IMPORTANT:— New  Dealers  will  not  be  ac- 
cepted unless  the  application  in  each  case  is  first 
appro-red  by  this  Company,  and  no  initial  order 
may  be  shipped  without  such  approval.  Ship- 
ment of  initial  orders  contrary  to  this  requirement 
will  lie  a  violation  of  the  Jobbers'  Agreement. 
National  Phonograph  Company. 
Frank    L.    Dyer,    President. 


To  Mould  All  Records  at 
Orange 

For  some  time  the  National  Phonograph  Com- 
pany has  been  planning  to  discontinue  its  Euro- 
pean record  making  plants  and  to  manufacture 
all  of  its  Records  at  Orange,  N.  J.  At  present 
foreign  Records  are  being  made  on  both  sides 
of  the  water,  but  as  soon  as  the  factory  at 
Orange  has  received  the  master  moulds  of  all 
selections  made  abroad,  the  foreign  plants  at 
London,  Berlin  and  Paris  will  be  discontinued. 
It  will  still  be  several  months  before  this  can  be 
done.  The  change  is  now  being  made  gradu- 
ally, so  as  to  cause  no  inconvenience  to  foreign 
trade.  Economy  in  manufacturing  and  greater 
uniformity  in  quality  are  the  principal  reasons 
for  making  the  change.  Because  of  the  greater 
volume  of  business  in  this  country,  it  has  been 
found  that  Records  can  be  made  at  less  cost 
here  than  in  three  separate  plants  abroad.  The 
recording  laboratories  for  originals  and  the  for- 
mulation of  the  record  lists,  as  well  as  the  selling 
staffs  in  London,  Paris  and  Berlin  will  be  main- 
tained  as   heretofore. 


Exchange  Proposition 

For  the  purpose  of  relieving  Jobbers  and  Deal- 
ers of  their  stock  of  defective  and  cut-out 
Records,  an  exchange  proposition  will  be  put 
into  effect  after  January  1st.  From  January  4th 
to  9th  defective  and  cut-out  (but  not  surplus) 
Edison  Standard  Records  (not  Grand  Opera, 
Amberol  or  Concert)  may  be  returned  for  even 
exchange.  A  special  Bulletin  and  all  the  neces- 
sary papers  are  being  mailed  to  all  Jobbers  and 
Dealers  with  this  issue  of  the  Phonograph 
Monthly,  but  under  separate  cover.  The  Bul- 
letin is  also  reprinted  on  page  14. 


Edison  Phonograph  Monthly,  Jan.,  1909  5 


Selling  the  Goods 

ADVERTISING: — One  of  the  most  important  and  often  one  of  the 
most  neglected  branches  of  a  dealer's  business. 


The  Christinas  rush  being  history  already,  it 
is  possible  and  highly  important  to  give  a  little 
time  to  plans  for  increasing  sales  of  both  Edi- 
son Phonographs  and  Records,  being  the  first 
of  the  year,  it  is  especially  important  to  ''ginger 
up"  the  selling  game.  We  offer  you  a  few  sug- 
gestions to  which  you  may   apply  the  "ginger." 


The  Mailing  hist. 


If  for  no  other  reason  than  the  sending  out  of 
the  New  Phonograms  each  month,  every  Edison 
Dealer  should  have  a  mailing  list.  Every  owner 
of  an  Edison  Phonograph  in  your  locality  should 
receive  a  copy  of  the  Phonogram  every  month. 
The  most  practical  method  for  you  to  distribute 
them  is  by  mail  whether  you  have  few  or  many 
customers.  If  you  have  only  a  few  Record  cus- 
customers,  their  names  and  addresses  can  be  kept 
very  conveniently   in   a  book. 

If  you  have  been  an  Edison  Dealer  for  some 
time  and  have  therefore  a  large  list  of  Record 
customers  it  pays  to  keep  a  mailing  list  by  the 
card  file  system.  The  card  system  is  especially 
useful  to  the  Dealer  in  the  large  town  or  city, 
where  he  does  not  know  personally  all  his  cus- 
tomers. If  Dealers  so  located  have  no  better 
plan  for  keeping  in  direct  touch  with  customers 
and  prospective  customers  the  following  direc- 
tions on  making  up  a  mailing  list  should  prove 
valuable : 

Purchase  two  card  index  boxes  for  holding 
3x5  inch  cards.  Also  get  about  500  of  the  blank 
cards  that  are  sold  with  the  boxes  and  two  sets 
of  A  to  Z  index  cards.  This  outfit  can  be  se- 
cured at  any  stationer's  or  book  store  for  a  dol- 
lar or  two. 

Enter  the  names  and  addresses  of  Phonograph 
owners  on  the  cards — one  name  to  a  card — 
and  arrange  them  alphabetically  in  one  of  the 
boxes,  using  one  set  of  the  index  cards  to  sub- 
divide them.  This  makes  one  mailing  list.  And 
a  very  valuable  one  it  is  too,  for  you  are  to 
address  the  monthly  supplements  and  all  lists 
of  new  Records  from  the  cards.  You  can  also 
enter  your  Record  sales  on  the  cards,  and  it  will 
then  take  only  a  few  seconds  to  see  who  of  your 


customers  are  buying  regularly.  When  address- 
ing or  at  any  other  time  make  it  a  rule  never 
to  remove  the  cards  from  the  boxes  except  when 
making    entries. 

Xow,    for    mailing    list    Xo.    2. 

Enter  the  names  of  all  Phonograph  prospects 
on  the  cards  the  same  as  you  do  with  the  list  of 
Phonograph  owners,  and  put  them  in  the  other 
box.  If  you  have  never  made  up  a  list  of  "pros- 
pects'' start  to  make  such  a  list  by  taking  down 
the  name  and  address  of  everyone  wrho  calls  if 
they  display  interest  in  a  Phonograph.  Ask  ma- 
chine owners  for  names  of  their  friends,  who 
think  of  buying,  and  enter  the  names  acquired 
in  this  way  on  cards.  You  can  also  add  to  vour 
list  of  "prospects"  by  carefully  selecting  names 
from  the  tax  list,  R.  F.  D.  Route  lists  and  the 
city  or  telephone  directories.  So  much  for  the 
mailing  list;  now,  for  its  uses. 


The  Phonogram. 


The  most  important  use  to  which  the  Deal- 
er's mailing  list  can  be  put  is  in  connection  with 
the  Phonogram.  Every  Dealer  who  is  interested 
in  his  Record  sales  should  order  from  his  Jobber 
a  sufficient  quantity  of  Phonograms  to  cover  his 
entire  list  of  Phonograph  owners,  his  list  of  pros- 
pective customers  and  enough  for  general  dis- 
tribution throughout  the  month  in  his  store. 

Considering  the  expense  to  the  retailer  the 
Phonogram  is  his  best  advertising  medium  and 
should  be  taken  advantage  of  in  every  way  pos- 
sible. To  send  the  Phonogram  to  the  Phono- 
graph owner  every  month  is  to  assure  the 
Dealer  of  many  Record  sales  that  would  other- 
wise be  lost.  The  Phonogram  does  more  to 
maintain  the  interest  of  the  Phonograph  owner 
in  his  machine  than  any  other  one  thing  and 
is  equally  effective  in  stimulating  the  prospec- 
tive  customer's   interest. 

The  most  practical  way  to  get  the  Phonogram 
into  the  hands  of  the  owner  or  the  "prospect" 
is  by  mail.  This  is  a  simple  matter  if  there 
is  a  mailing  list  to  address  from.  To  get  full 
value  for  postage  the  monthly  Supplement  should 
be    mailed    with    the    Phonogram,    together    with 


Edison  Phonograph  Monthly,  Jan.,  1909 


any  other  appropriate  printed  matter  supplied 
by  the  Jobber.  These  mailings  should  be  at- 
tended to  the  day  preceding  opening  day  for 
the  new  Records,  which  is  the  twenty-fifth  of 
each  month  (or  the  twenty-fourth  in  those 
months  when  the  twenty-fifth  falls  on  Sunday 
or  a  holiday). 

Post  Cards. 

Another  practical  use  of  a  mailing  list  that 
will  help  both  Phonograph  and  Record  sales 
is  in  mailing  out  post  cards  or  letters  inviting 
Phonograph  owners  and  prospective  customers 
to  Edison  concerts,  which  can  be  gotten  up 
through  the  month. 

If  post  cards  are  used  for  the  purpose  the 
invitation  may  of  course  be  either  written  or 
printed.  If  it  should  be  desired  to  have  them 
printed,  see  that  the  wording  is  such  that  you 
could  use  them  from  time  to  time  throughout 
the  year.  For  instance:  "You  are  invited  to 
attend  an  Edison  Concert  Thursday  afternoon 
at  4.30.  Bring  your  friends,"  etc.  (with  no 
mention  of  date).  The  scheme  would  be  to 
mail  these  post  cards — a  few  at  a  time — to  pros- 
pective purchasers  and  to  Phonograph  owners 
who  have  not  bought  Records  recently.  They 
should  be  mailed  a  day  or  two  before  concert 
day.  You  can  have  these  post  cards  printed 
very  cheaply  and  the  quantity  should  depend 
on  the  size  of  your  mailing  list.  If  you  will 
agree  to  get  out  the  post  cards,  we  will  send 
you  an  electrotype  which  your  printer  can  use 
to    illustrate    the    address    side. 

The  Edison  Concert. 

The  constantly  increasing  number  of  Edison 
concerts  reported  and  their  undeniable  popularity 
in  all  sections  of  the  country  is  certainly  a 
criterion  upon  which  to  base  our  belief  that 
this  form  of  advertising — the  hearing  is  believ- 
ing kind — is  responsible  to  some  extent  for  the 
sales  of  Edison  goods  that  are  large  enough 
to  keep  the  Edison  Works  busy  twenty-four 
hours   a   day. 

So    our   cry    is — give   Edison    Concerts! 

If  you  are  a  Dealer  in  a  small  town  in  Utah, 
New  Mexico,  or  Vermont,  have  it  understood 
by  all  people  in  your  respective  communities 
that  on  certain  days,  at  certain  hours,  you  will 
give  Edison  concerts.  Eet  the  people  know,  in 
one  way  or  another,  but  give  concerts. 

If  you  are  a  big  Dealer  in  Chicago,  New 
York,  San  Francisco,  or  New  Orleans,  give 
concerts.  Some  of  you  have  finer  facilities  than 
others,    but    you    all    have    the    same    machines, 


the  same  Records,  and  therefore  the  same  chance 
to  "make  good"  with  your  concerts;  and  whether 
you  deem  it  wise  to  advertise  them  in  the 
newspapers,  send  out  special  high-class  an- 
nouncements or  merely  use  post  cards,  is  im- 
material, as  long  as  you  get  the  people  to 
come.  You  know  your  own  trade  best  and 
what   will    make    the    strongest    appeal. 

Besides  giving  regular  monthly  concerts,  using 
the  new  monthly  Records,  make  up  special  pro- 
grams of  different  classes  for  different  classes 
of  audiences.  Have  an  Edison  vaudeville  after- 
noon, an  evening  of  Edison  grand  opera,  an 
Edison  band  concert,  and  a  musicale  consist- 
ing of  carefully  selected  songs  and  instrumental 
solos. 

The  concert  feature  of  your  business  deserves 
the    best    attention    you    can    give    it. 

Give  Edison    Concerts!     It  Pays! 


Concerning  New  Records 

The  attention  of  Dealers  is  directed  to  Sales 
Department  Bulletin  No.  23,  on  page  14.  It 
gives  the  day  and  hour  of  each  month  next 
year  when  new  Records  may  be  shipped  by 
Jobbers  and  Dealers  and  when  they  may  be 
placed  on  sale  at  retail.  The  shipping  hour 
has  been  advanced  from  2  P.  M.  to  8  A.  M.  on 
the  same  day.  It  is  also  made  clear  that  when 
the  selling  date  falls  on  Sunday  or  a  holiday 
it    is    advanced    one    day,    or    the    day    before. 


Licenses  for  Second-Hand 
Machines 

On  January  1st  the  National  Phonograph  Co. 
will  put  into  operation  a  plan  by  which  second 
hand  or  obsolete  Edison  Phonographs  may  be 
sold  at  a  reduced  price  under  a  special  license 
to  be  issued  by  this  company.  The  subject  is 
covered  in  Bulletin  No.  4  on  page  14  and  Job- 
bers and  Dealers  who  desire  to  avail  themselves 
of  the  privilege  of  selling  machines  in  this  way 
should  read  it  carefully. 


Meeting  the  Salesmen 

F.  K.  Dolbeer,  General  Manager  of  Sales,  and 
E.  H.  Philips,  Credit  Manager  and  Manager  of 
Salesmen,  went  to  Chicago  on  December  26th  and 
met  the  Western  salesmen  on  the  28th.  A  busi- 
ness meeting,  lasting  most  of  the  day,  was  fol- 
lowed by  a  banquet  and  theatre  party  in  the 
evening.  A  similar  meeting  of  the  Eastern 
salesmen  will  be  held  at  Orange  on  January  4th. 


Edison  Phonograph  Monthly,  Jan.,  1909 

Ready  Made  Ads 


Edison  Dealers  should  hold  to  the  news- 
paper advertising  policy.  Besides  your  window 
display  of  Edison  goods  and  your  mail  adver- 
tising there  is  no  way  to  connect  your  store 
with  our  national  advertising  in  the  monthly 
magazines  and  weeklies  except  through  your 
local     newspaper    columns. 

No  New  Year's  resolution  you  can  make  (and 
carry  out)  will  do  more  good  to  your  busi- 
ness than  setting  aside  a  certain  amount  of  your 
yearly  profits  as  a  newspaper  advertising  ap- 
propriation. 

When  you  have  decided  upon  the  amount 
you  can  spare  for  this  investment,  go  to  the 
manager  of  the  newspaper  and  see  how  much 
space    it    will    buy    for    the    year.     Rather    than 


take  too  small  and  obscure  a  space,  arrange  for 
fewer  insertions,  and  in  your  schedule  allow  for 
certain  seasons  when  more  space  is  required 
than  usual. 

From  month  to  month  we  will  prepare  and 
present  to  you  in  the  Edison  Phonograph 
Monthly  timely  ads  set  in  good  display,  which 
we  trust  you  will  use  in  case  you  do  not  have 
the  faculty  to  produce  better  ones.  We  will 
furnish  electros  free  if  they  are  ordered  by 
number  and  if  the  proofs  of  the  ads  are  sent 
us. 

The  ads  shown  herewith  are  set  in  news- 
paper single  column  width.  Cut  them  out  and 
have  them  set  in  the  same  display. 


EDISON 
AMBEROL 
RECORDS 

are  the  new  Records  that  play  twice 
as  long  as  the  regular  Edison  Records. 
Thus  Amberol  Records  can  be  used 
on  your  present  Edison  Phonograph 
by  the  addition  of  a  simple  attachment 
or  gear,  and  you  can  still  play  the 
Records  you  have. 

Amberol  Records  not  only  play  longer 
than  any  other  Record  now  made,  but 
they  play  better,  their  tone  quality 
being  richer,  clearer  and  more  delicate 
than  has  been  possible  in  the  past. 
Let  us  put  an  attachment  on  your 
Phonograph  or  sell  you  an  Edison 
Phonograph  that  will  play  both 
Records. 

[Dealers  Name  and  Address.~\ 


THE  EDISON 
PHONOGRAPH 

Nothing  can  equal  the  satisfaction  there 
is  in  offering  to  your  guests  a  satisfactory 
form  of  entertainment,  one  that  takes 
care  of  itself,  which  does  not  interfere 
with  other  forms  of  amusement,  but 
rather  helps  them.  Such  an  entertainer 
is  the  Edison  Phonograph. 

IT  CAN  AMUSE  THE  GUESTS 

by  rendering  music,  popular  or  classic, 
or  it  can  aid  them  by  furnishing  dance 
music,  marches  and  other  things  played 
by  the  best  orchestras  and  brass  bands. 
It  costs .  less  than  the  hiring  of  even  a 
small  orchestra  for  a  single  evening's 
entertainment. 

[Dealer's  Name  and  Address. .] 


Electro  of  above  cut :  Single  Column  707;  Double  Column  706. 


Electro  of  above  cut:  Single  Column  540;  Double  Column  542 


8 


Edison  Phonograph  Monthly,  Jan.,  1909 


VV7     fCil 

isrl       V    .  » 


illMlhi 


Varying  the  Program 


Consider  the  vaudeville  show.  It  succeeds  be- 
cause it  offers  a  variety  of  entertainment.  The 
bill  is  made  up  of  many  widely  different  acts.  If 
it  was  all  acrobatic  stunts,  those  who  prefer 
songs  and  dances  would  be  disappointed.  If  a 
juggler  was  the  whole  thing,  that  part  of  the 
audience  that  goes  wild  over  tamed  animals 
would  clamor  for  its  money  back. 

The  vaudeville  show  plays  to  crowded  houses 
because  each  spectator  finds  on  the  bill  the  thing 
he    most    enjoys. 

So  with  window  cards.  Cne  may  say  the 
right  thing  to  a  certain  number  of  people  and 
miss  it  with  certain  others. 

People  are  reached,  not  by  repeating  one  argu- 
ment over  and  over,  but  by  presenting  as  many 
arguments  as  possible.  A  window  card  can  only 
do  a  certain  amount  of  good.  Don't  over-work 
it.  Here  are  some  new  ones.  Get  them  up  at 
the  smallest  possible  expense  and  relieve  those 
you  now  have  from  further  duty. 

Was  there  money  in  your  stocking? 
What  better  buy  than  an  Edison  Pho- 
nograph ? 

We  have  arranged  with  Mr.  S.  Claus 
to  keep  all  Edison  Phonograph  owners 
supplied  with  Records  during  1909. 

Start  the  new  year  right.  Edison  Rec- 
ords for   January   are  ready. 

An  Edison  Phonograph  in  your  home 
will  help  you  keep  those  New  Year 
resolutions. 

It's  a  long  time  between  Christmases 
in  homes  that  have  no  Edison  Phono- 
graphs. 


SEE?**, 

lSS?9fi2sr 

Was  then 

*n  your  stocking? 

EWSON  MONOGRAM 


Edison  Phonograph  Monthly,  Jan.,  1909 


The  Other  13,000 

What  they  are  doing  to  help  the  Sale  of  Edison   Goods. 

Questions  and  Answers 


There  are  thirteen  thousand  of  you  Edison 
Dealers,  each  conducting  your  business  in  your 
own  way,  obeying  the  policies  which  seems  to 
best  fit  your  individual  needs.  You  are  located 
everywhere, — in  the  larger  cities  and  in  the 
smaller  towns.  Many  of  you  sell  Edison 
Phonographs  and  Records  exclusively,  a  num- 
ber of  you  carry  two  lines  of  phonographic 
goods,  and  some  of  you  sell  Edison  goods  merely 
as  a  side  line.  The  conditions  that  have  to  be 
met  by  any  two  of  you  are  probably  not  alike 
in  every  particular,  but  every  Edison  Dealer, 
no  matter  under  what  conditions  he  does  busi- 
ness, has  a  common  end  with  all  other  Edison 
Dealers  and  with  us,  viz.:  to  sell  as  many  Edi- 
son   Phonographs    and    Records    as    possible. 

In  view  of  this  fact  what  could  be  more  de- 
sirable or  more  to  the  mutual  advantage  of  all 
concerned  than  to  establish  a  medium  for  the 
exchange  of  business-getting  news,  business-get- 
ting plans,  and  business-getting  ideas  that  have 
been   executed    with   good   results? 

This  new  department,  which  we  will  name 
"The  Other  13,000,"  is  created  for  the  purpose 
of  such  co-operation  among  the  Dealers  as  de- 
scribed above.  The  department  will  be  effective 
and  beneficial  to  all  according  as  the  Dealer 
makes  it  so.  We  will  do  what  we  can,  but  after 
all,  it's  "up  to  the  Dealer."  It  is  to  be  his 
department. 

The  Dealer  is  to  contribute  by  occasionally 
writing  a  letter  to  the  National  Phonograph 
Company  (Advertising  Department),  giving  in- 
formation in  regard  to  his  own  business  experi- 
ence, plans  and  ideas  in  connection  with  the 
sale  of  Edison  goods.  His  ideas,  and  often  his 
letters  (mentioning  his  name  or  not,  as  he  de- 
sires), will  be  published  in  the  next  issue  of  the 
Phonograph  Monthly,  after  their  receipt,  to- 
gether with  our  comments.  In  case  we  do  not 
feel  qualified  to  make  comments  or  to  answer 
questions  intelligently  we  will  put  matters  of 
this  nature  before  all  the  Dealers  (using  this 
department    as    the    medium),    some    of    whom, 


from   their  experience,   will    be   enabled   to   judge 
and  write  us  satisfactorily. 

The  view  that  must  be  taken  by  the  Dealer 
must  not  be  a  selfish,  take-all-give-nothing  atti- 
tude. The  Dealer  must  realize  that  any  help 
he  will  offer  to  "the  other  13,000"  through  the 
pages  of  this  house  organ,  will  be  small  com- 
pared to  the  help  he  will  receive  from  such 
a  large  list  of  contributors.  The  spirit  of  en- 
thusiastic, good-willed  co-operation,  will  be  the 
necessary  adjunct  if  this  department  of  the 
Edison  Phonograph  Monthly  is  to  be  entirely 
successful. 


A  Western  Jobber  has  just  written:  "We 
have  a  suggestion  to  make,  and  think  that 
it  will  prove  beneficial  to  all  concerned.  Will 
you  issue  a  circular  to  the  general  trade  and 
make  it  plain,  that  when  they  order  Edison 
machines  to  specify  old  or  new  style.  In  this 
way  it  will  save  considerable  time  in  filling 
their  orders.  When  we  received  an  order  for 
machines,  they  do  not  state  whether  new  or 
old  type,  and  we  are  up  in  the  air  as  to  what 
to  send  them."  This  is  a  most  pertinent  sug- 
gestion. In  ordering  machines,  attachments  and 
Records,  Dealers  should  not  fail  to  clearly  indi- 
cate just  what  kinds  of  each  are  wanted.  They 
should  not  only  state  whether  they  want  old 
or  new  type  Phonographs,  but  in  ordering  at- 
tachments it  is  necessary  to  say  whether  they 
are   wanted    for   end    gate    or    gateless    machines. 


Menardi  Stationery  Co.,  Reno,  Nevada. — We 
have  arranged  to  do  some  extra  work  in  ex- 
ploiting Edison  goods  in  this  territory  in  con- 
sideration of  our  being  the  only  Edison  Dealer 
here.  It  has  been  suggested  that  we  write  the 
Phonograph  Monthly,  making  known  our 
wants,  as  you  would  be  able  to  supply  us  with 
interesting  facts  and  suggestions.  The  trouble  is 
that  we  do  not  know  just  what  we  want,  but 
we  surely  would  be  glad  to  have  your  sug- 
gestions.    It    is    our     present    idea    that    we    can 


10         Edison  Phonograph  Monthly,  Jan.,  1909 


accomplish  more  with  circulars  and  personal 
soliciting  than  by  newspaper  advertising.  We 
are  carrying  full  catalogue  of  machines,  35- 
cent  Records  and  Amberol  Records,  with  mini- 
mum of  three  of  each  number,  and  will  always 
be  glad  to  co-operate  with  any  suggestion  you 
are  able  to  make  with  a  view  of  increasing 
Edison    business   here. 

[We  could  probably  write  you  several  pages 
of  suggestions  for  advertising  your  business,  but 
we  really  believe  that  your  own  idea  on  the 
subject  is  the  most  economical  and  most  prac- 
tical. 

It  is  always  well  to  do  a  reasonable  amount 
of  advertising  in  local  papers,  but  after  all, 
there  is  nothing  that  equals  personal  solicitation 
and,  next  to  that,  direct  letters  to  interested 
individuals.  This  is  especially  true  with  our 
goods.  The  greatest  retail  successes  have  been 
made  by  Dealers  who  take  machines  right  into 
homes  and  leave  them  there  for  a  few  days  on 
trial.  This  has  been  especially  successful  in 
rural  districts  where  Dealers  have  taken  out 
several  machines  in  a  wagon  and  left  them  in 
as  many  different  homes  with  a  small  number 
of  Records.  They  called  for  them  a  week  later 
and  in  a  large  percentage  of  cases  were  paid 
for   the   machines   instead   of  taking   them   away. 

Next  to  this  kind  of  work  in  value  is  that 
of  sending  specially  written  or  printed  form  let- 
ters to  carefully  prepared  lists.  If  you  cannot 
get  machines  into  the  homes  of  people,  get 
people  into  your  store  to  hear  the  machines 
there. 

The  plan  of  giving  concerts  at  intervals,  say, 
once  in  two  weeks,  and  sending  out  invitations 
to  interested  people,  has  also  proven  successful 
with    many    Dealers. 

In  selling  Records  there  is  no  better  plan 
than  to  make  up  a  list  of  people  already  owning 
Phonographs  or  other  machines  on  which  cylin- 
drical Records  can  be  played  and  keeping  them 
advised  each  month  about  the  new  Records  or 
inviting  them  to  come  in  once  a  month  and 
hear    the    new    Records. 

We  call  your  special  attention  to  our  offer 
in  this  paper  to  supply  electrotypes  for  news- 
paper advertising  if  you  are  in  a  position  to 
spend  some  money  for  newspaper  work.] 


A.  N.  Larue,  Richwood,  O. — I  suppose  that  if 
I  have  no  questions  to  ask,  you  will  permit  me 
to  tell  you  about  a  Phonograph  recital  we  gave 
recently  in  the  K.  of  H.  Hall,  Richwood.  It 
may  interest  other  Dealers  and  cause  them  to 
give  similar  recitals.  We  had  the  hall  nicely 
decorated  with  ferns,  and  my  daughter  arranged 
the  program  and  operated  the  Phonograph,  a 
Combination  Home.  We  sent  out  about  100  in- 
vitations and  had  an  attendance  of  about  eighty 
(though  there  was  both  a  church  and  club  re- 
ception the  same  evening).  We  received  many 
compliments,    and    I    trust    to    have    aroused    an 


interest  in  a  better  class  of  trade.  I  expect  to 
follow  this  up  with  recitals  at  the  different 
churches,  until  everybody  in  Richwood  knows 
how  an  Edison  "talks"  and  that  I  have  them 
for   sale. 

[The  program  sent  out  by  Mr.  Larue  com- 
prised four  neatly  printed  pages.  It  showed  a 
well  selected  list  of  20  Edison  Records,  nearly 
all  of  the  better  class  of  music] 


George  E.  Buss,  New  Philadelphia,  Ohio. — I 
would  like  to  see  you  publish  an  article  on  show 
card  printing — -kind  of  ink,  pen,  brush  and  pa- 
per. The  thing  I  liked  best  in  the  November 
issue  was  "Courtesy  Pays."  The  whole  Phono- 
graph Monthly  is  good. 

[We  presume  that  by  "Show  Card  Printing" 
you  mean  the  hand-made  kind,  to  which  we  have 
been  referring  in  several  past  issues  of  the  Pho- 
nograph Monthly.  Many  Dealers  get  an  idea 
that  window  cards  must  be  made  as  perfect  as 
if  printed  with  type.  This  is  a  wrong  impres- 
sion. A  most  effective  window  card  was  made 
on  a  sheet  of  butcher's  straw  paper  and  by  a 
man  who  had  no  training  as  a  sign  writer.  A 
Dealer  who  has  never  made  window  signs  should 
buy  a  marking  brush  and  mix  up  some  marking 
ink.  All  hardware  or  general  stores  carry  mark- 
ing brushes,  and  marking  ink  can  be  made  of  a 
mixture  of  lamp-black  and  linseed  oil.  Of 
course,  white  or  colored  card-board  is  the  best 
for  window  cards,  but  cardboard  is  not  always 
easily  obtained,  and  in  such  cases  white  or  man- 
ila  wrapping  paper  may  be  used.  Mount  the 
paper  on  pieces  of  board  of  the  size  required. 
The  board  will  give  the  sign  stiffness  both  for 
painting  and  when  placed  in  the  window.  A 
board  prepared  in  this  way  may  be  used  over 
and  over.  The  paper  should  be  turned  over 
and  fastened  on  the  back  to  hide  the  edges  of 
the  board.  Pick  out  any  one  of  the  window 
cards  in  the  Phonograph  Monthly  that  you 
would  like  to  duplicate.  Draw  cross  lines  in 
pencil,  to  get  a  uniform  depth  to  the  letters  and 
have  the  words  the  right  distance  apart.  Then 
make  as  good  a  copy  of  the  letters  as  you  can. 
After  one  or  two  trials  you  will  be  surprised 
at  your  success.  When  you  have  become  more 
proficient,  colored  inks  and  more  fancy  lettering 
may  be  attempted.  Considering  how  easy  it  is  to 
make  window  signs,  it  is  surprising  more  of 
them  are  not  made  and  used.  Notice  how  suc- 
cessfully they  are  now  used  in  many  businesses.] 

We  will  be  glad  to  hear  from  Dealers  who  are 
using  home-made  signs  successfully.  They 
doubtless  can  give  other  Dealers  useful  infor- 
mation  on   the   subject. 


John  K.  Ball,  Carmi,  111. — Why  do  you  not 
put  Caruso,  Melba  and  other  well  known  sing- 
ers and  artists  of  that  class  on  Amberol  Records? 

[It  will  be  just  a  matter  of  time  before  we  will 
have    Amberol    Records    made    by    grand    opera 


Edison  Phonograph  Monthly,  Jan.,  1909         11 


stars.  Give  us  time — Amberol  Records  are  very 
young — we  have  made  less  than  one  hundred  of 
them,  so  far,  and  remember,  it  is  only  one- per- 
son in  two  hundred  that  cares  more  for  the 
opera  than  for  the  popular  airs  and  folk  songs.] 


George  A.  Hart,  Claremont,  N.  H. — I  would 
like  to  see  an  article  on  "Instalment  Sales."  The 
things  I  liked  best  in  the  December  issue  were 
"Now  Let's  Get  Together;"  "Edison  Dealers  in 
Small  Towns  Having  No  Competition  after  De- 
cember ist;"  and  "Lack  of  Confusion  in  Your 
Store."     I  think  the  Edison  policy  O.  K. 

[See  reply  to  Mr.  Sheibley,  Reedley,  Cal.,  in 
this  department.] 


W.  L.  Sheibley,  Reedley,  Cal. — I  would  like  to 
see  an  article  on  "Selling  on  Instalments."  The 
things  I  liked  best  in  the  November  issue  were 
"Store  Management"  and  "Talk  on  Advertising." 
I  would  like  to  see  an  Edison  Jobber  or  Dealer 
who  has  thrown  over  the  Edison  line  for  some 
other  cylinder. 

[We  want  to  make  "Selling  on  Instalments" 
the  subject  of  a  longer  article  next  month  than 
could  be  given  in  this  department.  If,  when  the 
article  appears,  it  does  not  cover  all  the  essential 
points,   write  us   again. 

We  know  that  no  Edison  Jobber  has  given  up 
Edison  goods  in  favor  of  any  other  cylinder 
goods,  and  but  few  Dealers  have  done  so.  Still 
we  have  learned  of  instances  where,  because  of 
circumstances,  Dealers  have  had  such  a  large 
stock  of  other  cylinder  goods  on  hand  that  they 
could  not  afford  to  sacrifice  them  and  were  re- 
luctantly compelled  to  drop  the  Edison  line. 
They  would  rather  have  kept  both,  but  our  new 
policy  would  not  permit  it] 


M.  B.  Messinger,  Sherman,  N.  Y. — I  would 
like  to  see  an  article  in  the  Phonograph  Month- 
ly on  how  to  draw  the  most  trade.  The  things 
I  liked  best  in  the  November  issue  were  the  arti- 
cle on  window  cards  and  the  little  local  news 
items. 


[It  is  practically  impossible  to  publish  in  any 
one  issue  an  article  on  "How  to  Draw  Trade" 
that  would  thoroughly  cover  the  subject.  We 
devote  a  large  part  of  each  issue  to  some  phase 
of  the  topic  and  do  not  hope  to  exhaust  the  sub- 
ject for  a  long  time  to  come.  The  reply  being 
made  to  the  Menardi  Stationery  Company, 
in  this  department  contains  some  suggestions  that 
you  may  find  helpful.  If  they  do  not  meet  your 
requirements,  tell  us  something  about  your  terri- 
tory and  your  selling  facilities  and  we  will  en- 
deavor to  be  more  practical  in  replying.  As 
we  have  said  in  our  reply  to  the  Menardi  Sta- 
tionery Company,  personal  work  is  the  greatest 
factor  in  getting  any  kind  of  business.  Adver- 
tising, though  important,  must  always  be  second- 
ary. Get  people  into  your  store  by  means  of 
newspaper  advertising,  circularizing,  free  con- 
certs or  any  other  plan  and  then  bring  your 
abilities  as  a  salesman  into  play.] 


Alonzo  Wilkes,  Amsterdam,  N.  Y. — By  your 
Phonograph  Monthly,  which  I  read  faith- 
fully each  month,  you  invite  correspondence, 
so  I  am  sroing  to  tell  you  of  a  little  experience 
I  had  today.  I  took  one  of  your  big  banners 
and  varnished  it  to  stand  the  elements  and 
strung  it  in  front  of  the  store.  This  I  did 
several  days  ago.  Today  I  got  a  direct  result. 
A  man  called  in  the  store  to  look  over  Edison 
Phonographs  and  in  our  conversation  he  dis- 
closed the  fact  that  he  was  going  to  buy  an 
Edison  Home  and,  seeing  my  banner,  came  in. 

Result  No.  i.  I  got  him  in  the  store,  but  I 
found  that  my  regular  showing  of  goods  and 
the  usual  methods  of  selling  was  not  enough. 
This  man  had  been  shown  before,  but  had  been 
shown  by  what  some  Dealers  seem  to  think 
is    salesmanship,    and    that    is    price    cutting. 

He  had  been  offered  a  Home  for  $35.00  and 
36  Records  thrown  in.  Now,  the  banner  brought 
the  man  in  my  store,  and  by  good  salesmanship, 
which  any  Dealer  can  employ,  backed  up  by 
your  splendid  protective  policy,  I  sold  the  man 
an   Edison   Home   and   20  Records  for  $42   cash. 


"Edison     goods     are     going    fine 
Oivl  Drug   Co.,  Lewiston,  Idaho. 


with     us." — 


Coupon. — Fill  in  and  Mail  to  Orange,  N.  J. 


Date 

EDISON  PHONOGRAPH  MONTHLY:  — 

As  a   Dealer  in   Edison   Phonographs  and   Records   I  would  like  to  see  an  article  in  the 

Phonograph  Monthly  on... 

The  things  I  liked  best  in   the  January  issue  were 

Signed 


12         Edison  Phonograph  Monthly,  Jan.,  1909 


Lessons  for  Dealers 


Lesson  V 

What  have  we  here! 
An  Edison  Phon-o-graph  Dealer? 
Is  he  ac-cus-ing    San-ta  Claus  of  but-ting  in  on 
his  game? 

Oh  no,  he  is  on-ly  ta-king  the  num-bers  of  the 
homes  where  San-ta  Claus  is  leav-ing  Phon-o-graphs. 
What's  his  scheme? 

It's  a  plot  of  the  Deal-er's  to  sell  more  Re-cords 
than  the  o-ther  fel-lows.  He  will  take  these  addresses 
back  to  his  store  and  each  month  he  will  send  the 
Pho-no-gram  and  o-ther  good  stuff  to  these  homes 
where  S.  Claus  left  the  Phon-o-graphs.  This  will 
bring  his  Re-cord  buy-ers  in  bunch-es. 
But  I  thought  San-ta  Claus  was  a  myth? 
May-be  he  is,  but  this  scheme  is  the 
real  thing. 


Edison  Phonograph  Monthly,  Jan.,  1909         13 


Trade  Bulletins 


Sales  Department  Bulletin  No.  22, 

December  11,  1908 

Trade  Information  for  Dealers 

All  correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT,  Orange,  N.  J. 

We  would  respectfully  call  your  attention  to 
the  following  Shipping  and  Sales  dates  for 
Advance  Records  from  December  ist,  1908,  up 
to  and  including  December,  1909: 

SHIPPING  DATES  8  A.  M. 

Dec.   Wed.    23rd,  1908,  8  A.  M. 

Jan.    Sat.      23rd,    1909,  8  A.M. 

Feb.    Wed.    24th,   1909,   8  A.M. 

Mar.   Wed.    24th,  1909,  8  A.  M. 

Apr.    Fri.      23rd,  1909,  8  A.  M. 

May    Mon.    24th,   1909,  &  A.  M. 

June   Thur.  24th,   1909,  8  A.  M. 

July    Fri.      23rd,   1909,  8  A.  M. 

Aug.    Tues.  24th,   1909,  8  A.M. 

Sept.   Fri.      24th,   1909,  8  A.  M. 

Oct.    Sat.      23rd,   19"9,  8  A.  M. 

Nov.   Wed.    24th,   1909,  8  A.  M. 

Dec.    Thur.  23rd,   1909,  8  A.M. 
SALES  DATES  8  A.  M. 

Dec.    Thur.  24th,   1908,  8  A.  M. 

Jan.    Mon.    25th,   1909,  8  A.  M. 

Feb.    Thur.  25th,   1909,  8  A.  M. 

Mar.    Thur.  25th,   1909,  8  A.  M. 

Apr.    Sat.      24th,   1909,  8  A.  M. 

May     Tues.  25th,   1909,  8  A.  M. 

June    Fri.      25th,   1909,  8  A.  M. 

July    Sat.      24th,   1909,  8  A.  M. 

Aug.   Wed.    25th,  1909,  8  A.  M. 

Sept.   Sat.      25th,   1909,  8  A.  M. 

Oct.     Mon.    25th,   1909,  8   A.  M. 

Nov.    Thur.  25th,   1909,  8  A.  M. 

Dec.    Fri.      24th,   1909,  8  A.  M. 

Note  particularly  that  in  future  we  will  per- 
mit Jobbers  to  make  shipment  of  Advance 
Records  at  8  A.  M.  on  all  shipping  dates. 

This  advance  from  2  P.  M.  to  8  A.  M.  was 
made  at  the  request  of  a  number  of  our  Jobbers. 

Any  Jobber  or  Dealer  who  makes  shipment 
of  Records,  or  places  them  on  sale  in  advance 
of  the  hour  specified  herein,  violates  the  terms 
of  his  Agreement,  and  will  be  dealt  with  ac- 
cordingly. 


23, 


Sales  Department  Bulletin  No 
December  20,  1908 
Trade  Information  for  Dealers 

All  correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT,    Orange,  N.  J. 

The  trade  is  hereby  advised  that  on  January 
ist,  1909,  we  shall  discontinue  the.  manufacture 
of  the  45  German  and  the  4  French  selections 
listed  below,  and  after  that  date  will  fill  orders 
for  only  such  as  we  have  in  stock.  They  will  be 
dropped  entirely  when  a  new  edition  of  the  For- 


eign Record  Catalogue  is  printed.  These  selec- 
tions are  being  cut  out  because  they  have  been 
dropped  in  Germany  and  France,  and  we  do  not 
want  to  carry  any  Records  here,  after  they  have 
been  discontinued  in  the  countries  in  which  they 
were  originally  made. 

GERMAN. 


12125 

Schimpf 

Gottschall 

12126 

Bicycle-Souplet 

Gottschall 

12141 

Waltzer-Conversation 

Gottschall 

12234 

O  Jugend,  Wie  bist  du  so  schon 

Porten 

12242 

Der   Staar 

Porten 

12244 

Siciliana — Cavalleria   Rusticana 

Hofmann 

12247 

Friihlingslied 

Hofmann 

12254 

Minnelied 

Hofmann 

12257 

Spottlied 

Hofmann 

12260 

Allerseelen 

Hofmann 

12268 

Wer  uns  getraut                             Walter  u  Hofmann 

12269 

Ihr  heisset  mich  wilkommen 

Schumann 

12272 

Arie  des  Grafen  Liebanau 

Schumann 

12274 

Arie   der  Violetta 

Reimann 

122S0 

In   dieren   heil'gen   Hallen 

Biberti 

12372 

Bruderlein    und    Schwesterlein 

Porten 

12377 

Die  reise  um  die  ganze  Welt 

Porten 

12391 

Vom   Rhein   der  Wein 

Schumann 

12396 

Ein  Madchen   oder  Weibchen 

Schumann 

12398 

Goldfischlied 

Reimann 

12402 

Arie   der  Elisabeth 

Reimann 

12404 

Die  alten  Deutschen  tranken  noch 

eins         Biberti 

12405 

Kavatins — Die  Judin 

Biberti 

12411 

Hymme — Stradella 

Weiss 

12412 

Romanza — Der  Postillion  von  Lonjumeau       Weiss 

12730 

Standchen 

Muench 

12734 

Das   kleine  Fischerrradchen 

Muench 

12793 

Gut'  Nacht,  fahr  wohl 

Muench 

12794 

Ueber  den  Sternen  ist  Ruh 

Muench 

12795 

O  Schone  Zeit 

Muench 

12796 

O  du   mein   holder  Abendstern 

Muench 

12797 

Dein   gedenk'  ich,  Mar^arete 

Muench 

12798 

In  einem  kuhlen  Grunde 

Muench 

12799 

Wie  schon   bist  Du 

Muench 

12805 

Parademarsch   des  Konigs  Husaren 

Reg 

No.   18 

P.  Orchestra 

12809 

Wiegenlied 

Muench 

15530 

Was   ich  langst  ertraumte 

Horsten 

15531 

Postilion  d'amour 

Krug-Elfgen 

15534 

Lied  des   Posaunen-Nowack 

Arno 

15551 

Walzerlied 

Deutsch 

15553 

Die  Welt  i;t  wie  ein  Huhnerstall 

Schonwald 

15558 

Der    Arme    Teufel 

Josephi 

15564 

Madame  Roulette 

Ernani 

15605 

Mondschein,   Serenade 

Max.    Steidi 

.5634 

Deutsche  Frauen  blond  und  braun 
FRENCH. 

Horsten 

12329 

Les    Rameaux 

Bartel 

12369 

Anges    du    Paradis 

Lacroix 

17222 

On  M'appele  Mimi,  La  Bohem 

Mile.  Boyer 

17223 

Valse  de  Musette,  La  Bohem 

Mile.  Boyer 

Look  out  for  the  Exchange  Proposition 
papers  being  mailed  to  Jobbers  and  Dealers 
with  this  issue  of  the  PHONOGRAPH  MONTHLY. 


14         Edison  Phonograph  Monthly,  Jan.,  1909 


Sales  Department  Bulletin  No.  24, 

Dec.  28,  1908 

Trade  Information  for  Dealers 

All  correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  the  NATIONAL  PHONOGRAPH  C0MPAN1 , 
SALES  DEPARTMENT,  Orange,  N.  J. 

Dealer's  Exchange  Proposition 

Beginning  January  4th,  1909,  and  until  Janu- 
ary 9th,  1909,  inclusive,  authorized  EDISON 
Dealers  may  return  direct  to  the  National  Pho- 
nograph Co.,  Exchange  Dept,  Orange,  N.  J.,  for 
exchange  through  a  Jobber,  cut-out  and  defective 
(not  surplus)  EDISON  Standard  (not  Grand 
Opera,  Amberol  or  Concert)  Records,  under  the 
following  conditions : 

1  st.  All  Records  must  be  returned  to  the  Na- 
tional Phonograph  Co.,  Exchange  Dept,  Orange, 
N.  J. 

2nd.  Transportation  charges  MUST  BE  PRE- 
PAID through  to  Orange.  If  only  prepaid  to  a 
certain  point  or  forwarded  with  charges  collect, 
the  shipment  will  be  refused.  Dealers  are  urged 
to  ascertain  the  through  rate  to  Orange  and  pre- 
pay the  same.  This  will  avoid  trouble.  It  is 
not  necessary  that  shipments  shall  reach  Orange 
by  January  9th.  If  shipped  on  or  before  that 
date   it  will   be  sufficient. 

3rd.  Records  must  be  carefully  packed  in 
cases,  barrels  or  boxes  and  each  package  must 
be  plainly  marked  on  the  outside,  with  the  ship- 
per's name  and  address,  and  the  quantity  of 
cut-out  or  defective  Records  contained  therein. 
Where  there  is  more  than  one  package  in  a 
shipment,  they  must  be  numbered  consecutively 
from  number  1  up,  and  on  each  individual  pack- 
age must  also  be  marked  the  total  number  of 
packages  in  the  complete  shipment.  The  en- 
closed Form  1482,  properly  filled  in,  must  be 
pasted  on  the  end  of  each  package  or  side  of 
each   barrel. 

4th.  Inside  of  each  case  must  be  placed  a 
packing  slip  (using  Form  1483  enclosed),  con- 
taining shipper's  name  and  address,  number  of 
Records  contained  therein,  and  whether  they  are 
cut-out  or  defective. 

5th.  Immediately  shipment  is  made,  enclosed 
form  letter  (Form  1481)  must  be  sent  to  us  ad- 
dressed to  "National  Phonograph  Co.,  Exchange 
Dept.,  Orange,  N.  J.,"  advising  the  total  num- 
ber of  each  kind,  (cut-out  and  defective)  Rec- 
ords returned,  stipulating  the  number  of  cases 
in  the  complete  shipment.  A  prepaid  Bill-of- 
Lading  must  also  be  enclosed  with  this  letter. 

You  must  also  fill  in  on  triplicate  Exchange 
Certificate,  furnished  herewith,  (Form  1480)  the 
name  and  address  of  the  Jobber  through  whom 
you  want  this  exchange  transaction  handled. 

6th.  As  soon  as  possible  after  your  returned 
Records  are  received,  they  will  be  carefully 
counted  and  inspected  and  on  the  Exchange  Cer- 
tificate we  will  fill  in  the  quantity  of  Records 
for  which  you  are  entitled  to  credit  on  the  ex- 
change basis,  and  return  one  of  these  certificates 
to  you,  send  one  to  the  Jobber  whose  name  you 
have  written  thereon,  and  retain  one  for  our 
own  files.  Credit  will  be  allowed  through  one 
Jobber  only,  and  cannot  be  transferred. 

7th.      Upon    receipt    of    Exchange    Certificate, 


properly  filled  in  and  endorsed  by  us,  you  must 
immediately  forward  it  to  the  Jobber  whose 
name  you  have  indicated  thereon,  and  with  it 
enclose  an  order  for  at  least  an  equal  quantity  of 
Records  specified  in  the  certificate. 

8th.  The  Jobber  in  whose  favor  your  Ex- 
change certificate  is  made  out,  will  allow  you 
credit  for  the  number  of  Records  specified  there- 
in, when  he  makes  shipment  of  your  order. 

9th.  Only  genuine  EDISON  Standard  (not 
Grand  Opera,  Amberol  or  Concert)  Records  can 
be  returned  and  they  MUST  be  in  EDISON 
cartons.  Broken,  cracked,  worn  out  or  other 
make  Records  will  NOT  be  accepted  under  any 
conditions. 

10th.  SURPLUS,  GRAND  OPERA,  AM- 
BEROL or  CONCERT  Records  are  not  included 
in  this  proposition. 

nth.  This  proposition  does  not  include  Rec- 
ords taken  in  exchange  from  Consumers,  Slot 
Machine  Operators  or  Exhibitors,  and  any  Rec- 
ords of  this  nature,  or  second-hand  Records,  re- 
turned to  us,   will  be  absolutely  refused. 

12th.  No  Records  can  be  returned  through 
JOBBERS;  they  must  ALL  be  shipped  to  the 
National  Phonograph  Co.,  Orange,  N.  J. 

13th.  No  deduction  for  Records  returned  can 
be  made  from  any  invoice  or  statement  rendered 
prior  to  or  during  this  exchange,  nor  until 
CREDIT  has  been  allowed  by  the  Jobber. 

14th.  All  Records  returned  will  be  given  a 
careful  examination  by  our  inspectors,  and 
should  any  be  discovered  that  are  not  subject  to 
credit  under  conditions  outlined,  or  should  there 
be  any  shortage  in  count,  OUR  DECISION  AS 
TO  THE  QUANTITY  TO  BE  CREDITED 
MUST  BE  FINAL. 

15th.  Any  Records  shipped  after  Tanuary  9th, 
1909,  WILL  NOT  BE  ACCEPTED,  BUT  RE- 
TURNED   AT   YOUR   EXPENSE. 

1 6th.  In  cases  where  a  dealer  has  signed  the 
AGREEMENT  and  purchased  Records  through 
us  only,  this  Exchange  ProDosition  will  be 
handled  by  us  direct  along  the  same  lines  and 
under  the  same  Terms,  Conditions,  Stipulations, 
etc.,  as  where  they  are  handled  through  Job- 
bers; that  is,  Records  must  be  returned  to  us 
direct  and  on  the  Exchange  Certificate  our  name 
must  be  filled  in  instead  of  the  Jobber's.  All 
other    instructions    remain   the    same. 

17th.  Should  any  dealer  have  so  small  a 
number  of  cut-out  and  defective  Records  that  he 
would  not  care  to  incur  the  expense  of  returning 
them  at  this  time,  we  would  respectfully  suggest 
that  they  be  retained  and  returned  at  some  time 
in  the  future  when  another  cut  out  list  will  make 
an  exchange  appear  necessary. 

1 8th.  Dealers  are  given  the  option  of  order- 
ing through  the  Jobbers,  any  quantity  of  Am- 
berol Records  equal  to,  or  in  excess  of  Stand- 
ard cut-out  or  defective  Records  returned,  with 
the  understanding  that  the  number  of  such  Rec- 
ords returned,  are  to  be  charged  at  the  price  of 
Amberol  Records,  while  credit  will  be  given  for 
Standard  Records  returned,  at  the  price  of  Stand- 
ard Records. 

19th.  Positively  no  Amberol  Records  are  to  be 
included  in  Records  returned  under  this  Ex- 
change proposition. 


Edison  Phonograph  Monthly,  Jan. ,  1909         15 


IMPORTANT.  If  all  the  terms,  conditions 
and  stipulations  contained  in  this  proposition  are 
not  fully  agreed  to  and  carried  out  by  the  Dealer, 
we  reserve  the  right  to  reject  any  and  all  Rec- 
ords he  may  return.  If,  after  acceptance  of 
Records  by  this  company,  Dealers  fail  to  pur- 
chase (as  provided  in  paragraph  five)  the  re- 
quired quantity  of  Records  in  exchange  for  the 
number  credited,  this  company  will  not  be  re- 
sponsible for  the  return  of  Records  against  which 
no  purchases  were  made,  and  Dealers  will  for- 
feit all   claim  thereto. 


Legal  and  Agreement  Departments 
Bulletin,  No.  4,  Dec.  20,  1908 
'Trade  Information  for  Dealers 

All  correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY,  LEGAL 
DEPARTMENT,   Orange,  N.  J. 

The  National  Phonograph  Company  has  put 
into  effect  a  system  of  special  licenses  suspending 
the  price  restrictions  heretofore  imposed  upon  the 
sale  of  second  hand  or  obsolete  Edison  Phono- 
graphs which  have  been  out  of  the  factory  for 
not  less   than  one  year. 

Application  blanks,  to  be  filled  out  with  the 
data  necessary  to  identify  the  Phonograph  and 
its  equipment,  will  be  sent  to  Jobbers  and  Deal- 
ers on  request,  and  when  the  blank  is  returned 
properly  filled  out,  and  the  necessary  conditions 
are  found  to  be  complied  with,  a  special  license 
will  be  issued  which,  however,  will  go  into  ef- 
fect only  when  the  label  on  which  it  is  printed 
has  been  securely  pasted  to  the  cabinet  of  the 
Phonograph.  These  licenses  will  be  numbered 
in  rotation,  and  complete  records  thereof  will  be 
kept. 

The  provisions  of  the  Jobbers'  and  Dealers' 
Agreements,  with  the  exceptions  of  the  restric- 
tions of  the  selling  price  which  will  be  suspended 
by  the  special  license,  will  remain  in  force.  The 
Company  reserves  the  right  to  cancel  any  such 
special  license  at  any  time.  The  special  license 
will  terminate  on  the  violation  of  any  of  its  pro- 
visions or  its  erasure  or  removal  from  the  cabi- 
net of  the  Phonograph,  and,  upon  its  termination 
or  cancellation,  all  the  restrictions  of  the  origi- 
nal  agreements  will  again  go  into  effect. 

It  is  particularly  to  be  noted  that  no  license 
will  be  granted  to  display  or  advertise  any  Edi- 
son Phonographs  at  less  than  list  price,  and 
any  such  display  or  advertisement  will  be  a  vio- 
lation of  the  special  license. 

This  plan,  we  believe,  will  offer  a  reasonable 
solution  of  one  of  the  difficulties  at  present  ex- 
isting in  the  trade,  and,  without  affecting  the 
sales  of  new  machines,  ought  to  enable  Jobbers 
and  Dealers  to  satisfactorily  dispose  of  their  sec- 
ond-hand stock.  At  any  rate,  we  propose  to  give 
the  scheme  a  fair  trial,  reserving  to  ourselves  the 
right  to  terminate  the  special  licenses  at  any 
time,  in  case  circumstances  arise  which  in  our 
judgment  call  for  such  action. 


Suspended  List,  Dec.  20 \  1908 

SUPERSEDING  ALL  PREVIOUS  LISTS 

This    list    is    supplemental    to    the    Suspended 
Lists    which    appeared    in    the    June,    1908,    and 
succeeding    issues    of    the    Edison    Phonograph 
Monthly.     These  are  still  in  force  and  must  be 
given   the   consideration   bv   the   Trade   as   if   re- 
printed in  full  herewith. 
CAL.,  Redlands — -The  Deming  Music  Co. 
IND.,   Garrett— C.  M.   Parker. 
MASS.,   Hudson — E.    A.    Hayden. 

Hudson  Fruit  Co.    (G.   B.  Clark,  Mgr.) 
MINN.,  Austin— M.   J.   Keenan. 
MO.,  Gentry — Enoch   Liggett. 
NEW  YORK,  Hornell — Joseph  Koskie. 
New  York  City — D.  G.   Hall. 

D.   F.   Higgins. 

M.   "Wechsler. 
OHIO,  Fremont — J.  H.  Bihl. 
OKLA.,    Okmulgee — Oliver     Drug     Co.     (J.    R. 

Oliver,  Prop.) 
UATH,  Moroni — A.    Anderson. 

A.  J.  Arnoldson. 
CANADA,   Toronto — Toronto   Phono.    Co. 

REINSTATED. 
COLO.,  Rocky  Ford — C.  E.  Bolton  Music  Co. 
MO.,  Sedalia — S.  R.   Payne. 

Jobbers  and  Dealers  are  asked  not  to  supply 
any  of  the  above  named  firms  with  our  appa- 
ratus, at  addresses  given  or  any  other  address. 


A  line  that  is  not  advertised  may  be  as  good 
as  one  that  is — but  who  knows  it? 


Cash   Discount 

The  letter  printed  below  was  issued  for  the 
purpose  of  calling  the  attention  of  the  trade 
to  that  section  of  the  Agreement  covering  terms 
of  payments  by  Dealers  to  Jobbers.  Copies  were 
mailed  to  all  Dealers. 

To  the  Trade. 

Dec.    15,    1908. 

Several  complaints  have  recently  been  made 
regarding  Dealers  arbitrarily  deducting  items  of 
cash  discounts  to  which  they  were  not  entitled, 
and  when  the  matter  was  called  to  the  Dealers' 
attention  they  appeared  to  feel  that  they  were 
being  harshly  dealt  with. 

It  would  seem  advisable  at  this  time  to  call 
the  Jobbers'  attention  to  Article  No.  3,  appearing 
in  Jobbers'  Agreement,  relating  to  terms  to 
Dealers,    which  should   be   rigidly  enforced. 

For  the  information  of  Dealers,  we  would  re- 
spectfully draw  their  attention  to  the  Article  re- 
lating   to    terms    which    we    quote: 
Terms. 

"Net,  30  days  from  date  of  invoice,  or  a  cash 
discount  of  Two  per  cent,  on  settlements  made 
as  follows:  On  purchases  made  from  the  first 
day  to  and  including  the  fifteenth  day  of  the 
month  if  paid  in  full  on  or  before  the  twentieth 
day  of  the  same  month ;  and  on  purchases  made 
after  the  fifteenth,  to  and  including  the  last  day 
of  the  month  if  paid  in  full  on  or  before  the 
fifth  day  of  the  following  month.  Delivery: 
F.  O.  B.  Orange,  N.  J.,  on  goods  ordered  from 
National  Phonograph  Co. ;  F.  O.  B.  City  in  which 
Jobber  is  located  on  goods  ordered  from  Job- 
ber." 

This  paragraph  we  believe  is  sufficiently  clear, 
and  we  consider  any  other  terms  quoted  or 
allowed,  a  violation  of  our  Agreements  signed 
by   Jobber    and    Dealer. 


16         Edison  Phonograph  Monthly,  Jan.,  1909 


Advance   List 

Of  Edison  Standard  (Two-Minute)  and  Edison  Amberol 
(Four-Minute)  Records  for  March,  1909 

r  B  IMF  Standard  and  Amberol  Records  listed  belovo  njoill  be  shipped  jrom  Orange  in  time  to  reach 
g       all  Jobbers  in  the  United  States  and  Canada  bejore  February  25th,  1909,   all  things  being 

M  javorable,  and  they  may  be  reshipped  to  Dealers  at  S  A.  M.  on  February  24th.  They  must 
not,  hoive-ver,  be  exhibited,  demonstrated  or  placed  on  sale  by  Jobbers  or  Dealers  until  8 
A.  M.  on  February  25th.  Supplements,  Phonograms,  Bulletins  and  Hangers  will  be  shipped  with 
Records.  These  may  be  distributed  to  Dealers  after  February  20th,  but  must  not  be  circulated  among 
the  public  bejore  February  25th.  Jobbers  and  Dealers  may,  howe-ver,  deposit  Supplements  and 
Phonograms  in  Mail  Boxes  or  Post  Offices  after  5  P.  M.  on  February  24th,  jor  delivery  on  the  jo  I  lowing 
day.  Jobbers  are  required  to  place  orders  jor  February  Records  on  or  before  January  10th.  Dealers 
should  place  March  orders  with  Jobbers  before  January  10th  to  insure  prompt  shipment  when 
Jobbers'1  stock  is  received. 


Edison  (Two-Minute)  Records  for  March 

10077  Autumn  Leaves  Edison  Concert  Band 

A  barn  dance.  A  new  and  attractive  number  for  the  popular  dance  of  the  day.  Has  just 
the    proper    swing.     Composer,    Paul    DeVille. 

10078  Arab  Love  Song  Ada  Jones 

A  unique  song  suggestive  of  Oriental  music;  being  Ada  Jones'  interpretation  of  Marie  Cahill's 
big  hit  in  the  musical  play,  "The  Boys  and  Betty,"  a  successful  New  York  production. 
Orchestra   accompaniment.     Music,    Silvo    Hein;    words,    George   B.    Hobart. 

10079  Meet  Me  in  Rosetime,  Rosie  Harlan  and  Stanley 

A  harmonious,  well-rendered  march  song — sentimental  but  "snappy" — by  the  popular  song 
writers,  Jerome  &  Schwartz.  Orchestra  accompaniment.  Music,  Jean  Schwartz;  words, 
William   Jerome. 

10080  Now  I  Have  to  Call  Him  Father  Ada  Jones 

This  comic  song  is  Vesta  Victoria's  hit  of  the  season  and  will  equal  in  popularity  her  former 
successes — "Waiting  at  the  Church"  and  "Poor  John."  There  are  three  verses,  the  first 
one    and    chorus   being: — ■ 

Chorus: 

He  used  to  come  and  court  his  little  Mary  Ann, 
1  used  to  think  that  he  was  my  young  man; 


I  used  to  be  as  happy  as  the  dickies  on  the  trees. 
That's  when  I  was  courting  and  my  mind  was  well  at  ease 
I  used  to  feel  so  loving  with  my  'Enery  by  my  side. 
Looking  forward  to  the  day  when  I  should  be  his  bride. 
But  now  he's  thrown  me  over,  and  I'm  full  of  misery. 
Someone  else  has  done  me  out  of  William  'Enery. 

Orchestra    accompaniment.     Words    and    mu 


But  mother  caught  his  eye  and  they  got  married  on  the  sly 
Now  I  have  to  call  him  father. 

c   by    Charles    Collins    and    Fred    Godfrey. 

10081  Ev'ry thing's  Funny  to  Me  Sallie  Stembler 

This  Record  is  by  a  new  Edison  performer,  Miss  Sallie  Stembler,  who  has  a  high  soprano 
voice  finely  adapted  for  recording.  The  title  of  this  song  should  convey  some  idea  of  its 
nature.  It  is  one  of  the  most  infectious  laughing  songs  ever  written,  and  Miss  Stembler 
makes  a  big  hit  with  it.  Orchestra  accompaniment.  Music,  Theo.  H.  Northrup ;  words, 
Chas.  Noel  Douglas. 

10082  A  Bowery  Flirtatio.  Ada  Jones  and  Len  Spencer 
An  original  vaudeville  sketcii  in  "Bowery"  dialect  in  which  the  following  song  with  orchestra 
accompaniment  is  introduced: 

I  never  knew  what  love  was  till  I  fell  in  love  with  you,  I've  jollied  Maude  and  Mamie,  and  made  eyes  at  Lill  and  Lou, 

You  won  my  heart  completely  with  those  dreamy  eyes  of  blue; 


I  never  knew  what  love  was  till  I  fell  in  love  with  you. 


10083     Just  One  Sweet  Girl  Manuel  Romain 

A  sentimental  ballad  with  refrain  in  a  sustained  march  tempo,  which  gives  Mr.  Romain  an 

excellent   opportunity   to  exhibit  the   charming  qualities   of   his   voice.  Orchestra    accompani- 
ment.    Music,    Harry   Von   Tilzer.     Words,   Jack    Mahoney. 


Edison  Phonograph  Monthly,  Jan.,  1909  17 

10084  The  Whistlers  American  Sj  mphony  Orchestra 

The  Whistlers  Intermezzo  is  from  the  comic  opera,  "Fruhlingsluft,"  by  Ernst  Reite.rer,  a  suc- 
cessful European  production  which  also  had  a  long  run  at  the  German  Theatre,  New  York. 
In  the  operetta  this  number  is  sung  and  the  refrain  is  featured  by  a  chorus  of  whistlers. 
This  Record  is  from  an  instrumental  arrangement,  the  refrain  being  repeated  by  a  chorus  of 
whistlers,  then  by  the  oboe,  again  by  bells  and  finally  by  the  entire  orchestra.  Composer, 
Ernst    Reiterer. 

10085  Uncle  Josh  on  a  Fifth  Avenue  Bus  Cal  Stewart 

In  which  dear  old  Uncle  Josh  tells  in  his  inimitable  way  of  his  most  amusing  experience  on 
a   Fifth  Avenue  "bus,"  New  York. 

10086  Some  Sweet  Day,  Bye  and  Bye  Anthony  and  Harrison 

A  well-known  hymn  sung  jn  duet  form  with  much  effect.  Written  by  two  favorite  writers 
of  Gospel  hymns.  Orchestra  accompaniment.  Music,  W.  H.  Doane.  Words,  Fanny  J. 
Crosby. 

10087  The  Sweetest  Gal  in  Town  Edward  Meeker 

A  new  coon  song  that  will  make  a  hit.  Orchestra  accompaniment.  Words  and  music  by 
Cole    and    Johnson.     The    chorus: 

My  g  1.  my  gal's  the  sweetrst  gal  in  town.  I  b'lieve  she's  playin'  me  for  a  chump 

My  g  il,  for  her  I'll  turn  my  best  frien'  down.  But  I  don't  care,  for  all  that— she's  the  sweetest  gal  in  town. 

But  as  sure  as  the  grass  grows  'round  a  stump 

10088  Reed  Bird  Edison  Concert  Band 

An   intermezzo  with  the  form  and  melody  of  the  popular  song  of  the  same   title,  our  Record 

9559.  This  composition  has  the  characteristic  merit  of  the  work  by  this  well-known  com- 
poser.    Orchestra    accompaniment.     Composer,    Dave    Reed,    Jr. 

10089  I'll  Be  Home  at  Harvest  Time  Frederic  Rose 

A  rustic  ballad  of  the  same  style  and  by  the  same  writer  as  "When  the  Autumn  Moon  Is 
Creeping  Through  the  Woodland"  (our  Record  9902).  Mr.  Rose's  pleasing  tenor  is  well 
displayed  in  this  number.  Orchestra  accompaniment.  Music,  Alfred  Solman.  Words,  Arthur 
Lamb. 

10090  Oh,  You  Kid!  Ada  Jones  and  Billy  Murray 

A  comic,  up-to-date  song  of  the  vaudeville  variety,  the  amusing  verses  of  which  are  full  of 
"love  josh,"  which  wind  up  with  a  harmonious  refrain  in  duet  form,  the  words  being: 

Oh,  you  Kid  !   oh    you  Kid  !  I  mean  every  word  I've  ever  told  yer: 

Come,  now  !   say  you'll  let  me  cuddle  closer.  Kiss  me  quick,  or  else  I'll  have  to  scold  yer, — 

Nod  your  head,  but  don't  answer  "No,  Sir  "  Oh,  you  Kid  ! 
Oh,  you  Kid  !   oh,  you  Kid  ! 

Orchestra    accompaniment.     Music,    Melville    J.    Gideon;    words,    Edgar    Selden. 

10091  Castles  in  the  Air  Thomas  Chalmers 
A  baritone  ballad  with  a  waltz  refrain  sung  delightfully  by  Mr.   Chalmers.     Music  by  Paul 
Lyncke,   a   popular  European   composer,   who   also  wrote   the   well-known   "Glow-worm"    (our 
Amberol    Record     No.    61).     Orchestra    accompaniment.     Words,    Joseph    Herbert. 

10092  On  the  Levee  Albert  Benzie 
An    excellent   Record   of  a   bells   solo  with   orchestra    accompaniment — written    in    a    song   and 
dance   style — similar   in  some    degree   to    "Love's    Magic   Spell"    (our    Record    10051).     Music, 

L.    P.    Laurendeau. 

10093  Ground  Hog  Day  at  Pumpkin  Centre  Cal  Stewart 
An  educational  bit  of  country  humor  enhanced  by  Cal  Stewart's  unrivalled  impersonation   of 
country  folk  types — funny,  of  course. 

10094  Yip-I-Addy-I-Ay !  Collins  and  Harlan 
A  comic  song  in  waltz  tempo,  brimming  over  with  enthusiastic  good   nature.     This  is  one  of 
the  best  Records  we  have  by  Collins  and  Harlan,  which  is  saying  a  good  deal.     Music,  John 

H.   Flynn;   words,   Will  D.   Cobb. 

10095  Flanagan's  Real  Estate  Deal  Steve  Porter 
An  original  vaudeville  specialty.  Flanagan  reads  an  ad  in  the  paper — "Why  pay  rent," 
"Own  your  own  home" — so  he  decides  to  become  a  suburbanite.  The  usual  suburban  diffi- 
culties are  his  a-plenty,  but  at  last  he  is  made  happy  by  prevailing  on  a  plumber  to  take  "the 
house"  for  what  he  owed  him  (the  plumber  had  fixed  a  leak  in  the  house).  So  Flanagan 
sings : 

"Why  pay  rent,"   I  read  it  in  the  paper  For  any  old  home,  I  wouldn't  give  a  cent, 

"Own  your  own  home,"  that's  the  proper  caper  It's  cheaper  for  to  move  than  to  have  to  pay  rent. 

10096  The  Forest  King  New  York  Military  Band 

A  strong  melodious  march  by  Frederick  Peters,  composer  of  the  successful  musical  comedy, 
"The  Mtiyor  of  Tokio." 


18         Edison  Phonograph  Monthly,  Jan.,  1909 

Edison    Amberol    Records 
Four-Minute 

81  Introduction  and  Bridal  Chorus  from  Lohengrin  Edison  Concert  Band 

Richard  Wagner's  most  popular  opera,  "Lohengrin,"  has  as  its  romantic  climax  the  nuptials 
of  Lohengrin  and  Elsa,  which  occur  in  the  third  act.  Probably  the  Bridal  Chorus,  which  is 
the  musical  feature  of  this  marriage  ceremony,  is  the  most  widely  known  bit  of  music  in 
existence.  It  is  used  in  connection  with  wedding  ceremonies  throughout  the  civilized  world 
and  is  naturally  unexcelled  for  romantic  associations.  This  number  begins  with  the  Intro- 
duction to  the  Bridal  Chorus,  which  is  the  opening  of  Act  3,  this  Introduction  being  one  of 
Wagner's    greatest    efforts. 

82  The  Song  That  Reached  My  Heart  Harry  Anthony 

An  old  song  that  has  stood  the  test  of  time.  The  subject  is  the  well  known  and  beloved 
song  "Home,  Sweet  Home."  It  is  sung  as  a  tenor  solo  with  orchestra  accompaniment  and 
the  refrain — the  old  "Home,  Sweet  Home"  refrain — is  quietly  sung  by  a  trio, — soprano, 
contralto  and  tenor, — the  sustained  voices  being  unaccompanied  and  sounding  especially 
clear   and    sweet.     Words   and   music   by  Julian   Jordan. 

83  Uncle  Josh's  Huskin'  Bee  Cal  Stewart  &  Company 

If  you  have  never  attended  a  real  old-fashioned  husking  bee  you  have  missed  a  great  deal. 
For  a  whole-souled  good  time  there  is  nothing  that  compares  with  this  typical  incident  of 
farm  life.  So  realistic  is  this  Record  that  it  is  almost  impossible  for  the  listener  to  believe 
that  he  is  not  one  of  the  merry-makers  taking  part  in  song,  story  and  husking  at  this  "bee." 
The  party  ends  with  a  rollicking,  old-fashioned  dance  led  and  "prompted"  by  Uncle  Josh. 
This  is  one  of  Cal  Stewart's  best  interpretations  and  is  well  diversified  by  musical  inter- 
polations. 

84  A  Vision  of  Salome  American  Symphony  Orchestra 

To  the  music  which  accompanies  the  famous  Salome  Dance  should  be  credited  much  of 
the  artistic  value  of  this  beautiful  descriptive  fantasie.  The  synopsis: — Salome  has  been 
repulsed  by  John  the  Baptist  after  she  has  exhausted  all  her  powers  to  enchant  him.  She 
appears  before  King  Herod  at  his  birthday  feast.  She  dances  at  his  request.  Herod  is 
pleased  with  her  dancing  and  promises  to  grant  whatever  she  may  ask.  Salome,  still 
smarting  under  her  repulse  and  urged  by  her  mother,  Herodias,  asks  for  the  head  of  John 
the  Baptist.  Herod,  with  great  reluctance,  grants  her  request.  The  feast  is  over;  the  head 
of  John  is  brought  in  a  charger  to  Salome,  whose  revenge  is  now  complete — for  John,  who 
would  not  as  much  as  turn  his  head  to  look  at  her,  shall  now  behold  her  in  all  her  beauty. 
In  her  mad  frenzy,  she  caresses  and  kisses  the  head.  She  attempts  to  dance  but  is  stricken 
with  fear.  She  is  terrified  as  she  realizes  the  horror  of  what  she  has  done.  She  is  over- 
whelmed— abject — but  a  ray  of  hope  flashes  over  her  sinking  soul;  can  she  earn  forgive- 
ness by  constant  prayer  and  sacrifice?  She  swoons  in  a  heap  upon  the  floor.  Composed 
by  J.  Bodewalt  Lampe. 

85  Just  to  Remind  You  Manuel  Romain 

A  sentimental  song  for  tenor  finely  executed  by  Mr.  Romain.  There  are  two  verses  with 
refrains,  the  whole  being  written  in  a  slow  waltz  tempo,  which  in  itself  is  suggestive  of  the 
sentiments  expressed.  Orchestra  accompaniment.  Music,  Nathaniel  D.  Mann.  Words,  Alfred 
Anderson. 

86  The  Traveling  Salesman  Empire  Vaudeville  Co 

Over  four  minutes  of  vaudeville  on  this  Record, — one  of  the  best  sketches  ever  recorded. 
The  train  pulls  into  the  station  at  Grand  Junction,  the  Traveling  Salesman  alights,  and  the 
fun  begins  between  the  drummer  and  the  ticket  agent  (the  latter  is  also  the  baggage  master, 
lunchroom  proprietor,  musician,  fisherman  and  naturally  the  biggest  liar  in  Grand  Junc- 
tion). The  scene  shifts  from  the  station  platform  to  the  lunch-room  and  back  again,  and 
just  before  the  train  pulls  out  carrying  away  the  genial  salesman  an  original  song  is  sung 
accompanied  by  the  "station  master"  on  his  banjo.  This  is  an  original  sketch  and  fairly 
overflows  with  fun  and  dry  humor. 

87  My  Old  Kentucky  Home — Fantasia  Edison  Concert  Band 

A  fantasia  or  musical  paraphrase  on  Stephen  Foster's  old  American  song,  "My  Old  Ken- 
tucky Home."  The  familiar  melody  runs  through  the  entire  selection,  being  taken  up  first 
by  one  instrument,  then  another,  the  accompaniments  being  especially  artistic  in  musical 
ornamentation  and  elaboration.  The  arrangement  is  by  Otto  Langey,  a  well  known  composer 
and   arranger,  who  also  wrote  the  Grand  Fantasia  on  "Dixie"    (our  Record   8133). 


Edison  Phonograph  Monthly,  Jan.,  1909         19 

*88     Gee!  Aint  I  Glad  I'm  Single?  Edward  M.  Favor 

A  comical  topical  song  which  is  being  featured  by  Joe  Weber's  Travesty  Co.  in  "The 
Merry  Widow  and  The  Devil."  It  is  a  series  of  satires  on  the  hits  of  the  New  York 
season.  Five  verses,  a  dozen  laughs,  sung  in  Mr.  Favor's  characteristic  style.  Orchestra 
accompaniment.     Music,   Melville   J.   Gideon;    words,   Edgar   Selden. 

89  I  Dreamt  that  I  Dwelt  in  Marble  Halls  Edith  Chapman 

One  of  the  gems  of  the  well  known  English  opera  "The  Bohemian  Girl,"  by  M.  W.  Balfe. 
It  is  sung  by  Arline  in  the  first  scene  of  the  2nd  act.  This  scene  occurs  after  a  supposed 
lapse  of  twelve  years  from  the  time  Arline  was  stolen  by  the  gypsies.  Awakening  from  her 
sleep  she  sings  the  song  of  her  dream  to  her  lover,  Thadeus.  Miss  Chapman's  inter- 
pretation is  very  commendable.     Music,  M.  W.  Balfe;  words,  Alfred  Brown. 

90  Scarf  Dance  American  Symphony  Orchestra 
The  Scarf  Dance  (Pas  des  Echarpes)  is  given  in  its  entirety  in  this  Record.  This  beautiful 
and  famous  composition  is  by  Mme.  Cecile  Chaminade,  the  distinguished  French  composer 
and  pianiste  who  made  a  concert  tour  of  the  United  States  early  this  season.  Of  her  many 
works  the  Ballet  Symphonie  "Callirohe"  has  attained  the  most  popularity  and  the  celebrated 
Scarf  Dance,  known  as  Air  de  Ballet  No.  3,  is  the  favorite  number  of  this  ballet  suite.  Com- 
poser,  Mme.    Cecile    Chaminade. 

91  In  Heavenly  Love  Abiding  Edison  Mixed  Quartette 
A    mixed    quartette    with    organ    accompaniment.     Many    well    known    choirs    throughout    the 
country    are   making   use   of  this    anthem.     It   opens  with   a    solo   for   soprano,    followed    by   a 
duet  for  soprano  and  tenor   and  an  effective  finale   for  the  four  voices.     Composer,  Albert  J. 
Holden. 

92  On  Parade  Medley  {Original)  National  Guard  Fife  and  Drum  Corps 
There   is  nothing  that  quite  compares   with   a  fife  and   drum  corps  for   the  stirring   rendition 

of  certain  forms  of  music,  particularly  certain  of  the  patriotic  airs.  The  National  Guard 
Fife  and  Drum  Corps  gives  in  this  Record  a  fine  exhibition  of  the  possibilities  at  its  com- 
mand— the  medley  (an  original  one)  introducing  the  following  numbers:  "The  Girl  I 
Left  Behind  Me,"  "Sweetheart  Town,"  "Garry  Owen,"  "I'm  Afraid  to  Go  Home  in  the 
Dark,"  "Benzler's  Favorite"  (reel),  "Just  One  Sweet  Girl,"  "The  Girl  I  Left  Behind  Me." 
Between   each   selection   bugles   playing  military   calls   and    airs    are   heard. 

93  Angel's  Dream  Waltz  New  York  Military  Band 
A   waltz    that  will    live;    a   waltz    that   is    already   finding   much    popularity    at   society    func- 
tions.    Its  construction  is  based  on   several  well  known  classic  melodies — "Angel's   Serenade," 

by  Braga;  Mendelssohn's  "Spring  Song,"  Nocturne,  by  Chopin,  and  an  old  German  love 
song.  These  are  arranged  in  perfect  waltz  time,  thus  making  the  number  most  effective 
for   dancing. 

94  Diabolo  Two-Step  and  Medley  New  York  Military  Band 
An   original   band    composition,   the   strong   rhythm   of   which   defies   any   pair   of   human    feet 

to  keep  still;  a  two-step  that  is  a  two-step;  and  a  four-minute  one  at  that,  introducing  a 
medley  which  includes  the  splendid  two-step  refrains  in  the  following  popular  airs: 
"Diabolo  Two-step"  (by  Charles  J.  Roberts),  "Down  in  Georgia  on  Camp  Meeting  Day," 
"Tipperary,"  "My  Dream  of  the  U.  S.  A.,"  and  "You  Can  Look  and  You  Can  Listen, 
But  M-u-m  Is  the  Word." 
*This    selection    will    be    illustrated    on    cover    of    the    March    Phonogram. 


Tnrkev  in  the  Window3  "So  far  fal1  trade  has  been  esPeciall>'  z°od 

±UIl<vCy  Hi  LUC  vvmuuw  wJth  uS(  jn  fa^  a  great  deal  better  than  a 
We  have  received  from  the  Eiler's  Music  year  agQ  Qur  rgcent  fire  has  sgt  ug  back  tQ 
House,  of  Boise,  Idaho,  a  photograph  of  a  novel  a  certain  extenfj  but  eyen  when  al,  the  re§t 
window  display  of  Edison  goods  made  during  of  thg  stQre  wa§  tQrn  up  by  insurance  men  and 
Thanksgiving  week.  The  floor,  back  and  sides  carpenters>  the  phonograph  department  kept  go- 
of the  window  were  covered  with  cotton  to  ing  .^  fhe  same>  fi]]ing  Qrders  for  thg  Qut_of_ 
represent  snow.  Six  Edison  Phonographs  were  {own  Deajers 
placed    on    the    floor,    apparently    resting    on    the                                       

snow.     In     the     foreground     stood     an     immense 

,          ,    .       ,                 ,  .         .  .         „„.  An  Edison  Jobber  in  the  West  recently  wrote: 

turkey,    a    placard    in    front    making    him    say.  J                                                 J 

„„           .  ,     „,.       ,      .    .      -,„     ^,         ,•     1           .  1  ou    will     remember     that     in     October    you 

"Who    said    Thanksgiving?"     The    display    at-  .      J 

&        fe                          1-    j  shipped    us   close    to    1,200   machines.     It   is    sur- 

tracted    much    attention.     The     photograph     did  prising    tQ    §ee    how    fagf    the§e    machInes     are 

not  do  it  justice  or  we  would  have  reproduced  it  going,  for  business  is  very  good   in   the  machine 

here.     In    sending   the    photograph    the    company  ijne.     We  have  only  about  550  machines  left  of 

wrote:  the   1,400   sent   us   of  the   combination   types." 


20         Edison  Phonograph  Monthly,  Jan. ,  1909 


Our  National  Advertising 

It  is  the  desire  of  the  National  Phonograph 
Company  that  all  Edison  Dealers  shall  know 
what  is  being  done  to  advertise  nationally  the 
goods  they  are  selling. 

Nothing  but  the  great  power  of  publicity 
could  ever  have  made  the  Edison  Phonograph 
an  instrument  that  by  its  very  music  has  r 
vitalizing  effect  on  the  race.  The  name — Edi- 
son Phonograph — is  now  a  household  word  for 
happy  hours  in  the  home. 

Of  course,  the  Phonograph  could  never  have 
gained  the  standing  it  now  maintains  if  it 
were  not  capable  of  filling  its  place  in  the 
world :  on  the  other  hand,  without  publicity 
the  name  Edison  Phonograph  would  be — instead 
of  a  household  word — a  mere  scientific  term  for 
a  mechanical  reproducer  of  sound,  and  a  knowl- 
edge of  it  would  be  limited  to  a  small  circle 
of  scientists. 

Lasting  publicity  consists  of  two  things, — ■ 
perpetual  advertising  and  the  constant  "mak- 
ing good"  of  the  thing  advertised.  Our  adver- 
tising is  perpetual  and  Edison  Phonographs  and 
Records  "make  good" — fulfill  satisfactorily  a 
desire  (created  by  advertising)  of  the  people. 
The  dollars  and  cents  proof  of  this  statement 
is   shown    by   the    fact   that   our    advertising    ap- 


Mr.  Edison  made  all  sound-reproducing  instruments 
possible  but  he  perfected  the  Edison  Phonograph. 

AMBEROL  RECORDS  >• 

EDISON  PHONOGRAPHS 

are  Mr.  Edison's  newest  and  greatest  inven- 
tion. They  are  no  larger  than  the  regular 
Records,  but  hold  twice  as  much  music  and 
play  twice  as  long. 


C,r  II,.:  Amlx-rut  K"  'if 
Kwimfe.  All  now  niwl 
hntli.    Am-  "Id  rim.'l.n.'- 


Ed«i«i  AniUrul  Hf.->r< 


NATIONAL  PHONOGRAPH  COMPANY,  Uii«id< 

THE  EDISON  BUSINE'S.PHONOGRAI'H  mt.o, 


propriation  and  our  output  of  Phonographs  and 
Records  each  show  a  marked  yearly  increase. 
Our  current  advertising  is  of  course  extremely 
heavy,  owing  to  the  necessity  of  making  the 
name  "Amberol,"  and  all  that  name  stands  for, 
also  a  household  word  wherever  Edison  Phono- 
graphs are  known.  During  the  month  of 
December  we  used  the  ad  shown  herewith, 
"Why  the  Mail  Was  Late,"  in  eleven  of  the 
largest  circulated  weekly  publications.  This 
same  advertisement  will  appear  in  sixteen  of 
the  January  monthlies,  the  space  taken  being 
one  full  magazine  page.  The  only  back  cover 
we  are  using  in  January  is  in  Munsey's  Maga- 
zine. Besides  the  space  taken  in  the  monthlies 
and  the  popular  weekly  publications,  our  ad 
will  also  appear  in  twelve  or  fifteen  of  the 
large  news  weeklies  of  the  country  and  in 
thirty-nine   farm  paper*. 


Trade  Notes 

P.  -A.  Powers,  of  Rochester  and  Buffalo,  has 
purchased  the  stock  of  the  Douglas  Phonograph 
Co.,  89  Chambers  street,  New  York,  and  will 
continue  the  business  as  a  retail  Dealer  at  the 
same  location.  The  style  of  the  company  will 
be  the  Excelsior  Phonograph  Company.  John 
Kaiser  will   be  the  General   Manager. 

Peter  Bacigalupi  &  Sons,  Edison  Jobbers  at 
San  Francisco,  Cal.,  have  secured  permanent 
quarters  in  Market  street,  near  Sixth,  and  will 
be  able  to  occupy  the  new  store  soon,  when  the 
Golden  Gate  branch  will  be  abandoned.  The 
new  store  is  very  commodious  and  the  extensive 
basement  will  be  utilized  as  a  wareroom  for  the 
wholesale    department. 

The  Wurlitzer  Company,  of  Cincinnati,  in 
opening  their  new  store  in  New  York,  at  25  and 
27  West  32d  street,  state  they  will  not  put  in  a 
talking  machine  stock  at  the  start  off,  and  will 
carry  samples  only.  They  propose  to  exploit  an 
initial  line  of  the  automatic  instruments,  and 
later   other    goods. 


Greater  Interest  Than  Ever 

We  are  writing  you  this  letter  thinking  pos- 
sibly you  would  like  to  know  the  condition  of 
the  Phonograph  business  in  Omaha.  Never  in 
our  experience  has  the  interest  been  as  great 
as  it  is  today,  and  we  have  more  people  with 
means  looking  up  Phonographs  than  we  have 
ever  had  since  in  the  Phonograph  business,  and 
our  retail  trade  is  most  excellent. — Nebraska 
Cycle  Co.,  Omaha,  Neb. 


Edison  Phonograph  Monthly,  Jan.,  1909 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Birmingham — Talking  Machine   Co. 
Mobile — W.  H.  Reynalds. 
Montgomery — R.    L    Penick. 
ARK.,  Fort  Smith — R.  C.  Bollinger. 
CAL.,   Los   Angeles — Southern   Cal.   Music   Co. 
Sacramento — A.   J.  Pommer  Co. 
San  Francisco — P.  Bacigalupi  &  Sons. 
Kohler  &  Chase,  Inc. 
COLO.,  Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 
CONN.,  New  Haven — Pardee-Ellenberger  Co. 
D.  C,  Washington — E.  P.  Droop  &  Sons  Co. 
GA„  Atlanta — Atlanta  Phonograph  Co. 
Phillips  &  Crew  Co. 
Waycross — Youmans   Jewelry   Co. 
IDAHO,  Boise — Eiler's   Piano  House. 
ILL.,  Chicago — Babson  Bros. 
Lyon   &   Healy. 
James  I.  Lyons. 
The  Vim  Co. 
Montgomery  Ward  &  Co. 
Rudolph  Wurlitzer  Co. 
Peoria — Chas.  C.  Adams  &  Co. 

Peoria  Phonograph  Co. 

Q,uincy — Quincy  Phonograph  Co. 

IND.,   Indianapolis — Indiana   Phono.    Co. 

Kipp-Link  Phonograph  Co. 
IOWA,  Des   Moines — Harger   &  Blish. 
Hopkins  Bros.  Co. 
Dubuque — Harger  &  Blish. 
Fort   Dodge — Early  Music  Housl 
Sioux  City — Early  Music  House. 
KY.,  Louisville — Montenegro-Riehm  Music  Co. 
LA.,    New    Orleans — William    Bailey. 

National   Automatic  Fire   Alarm   Co. 
MAINE,  Bangor — S.  L.  Crosby  Co. 
Portland — W.  H.  Ross  &  Son. 
MD.,  Baltimore — E.  P.  Droop  &  Sons  Co. 
MASS.,  Boston — Boston  Cycle  &  Sundry  Co. 
Eastern  Talking  Mach.     Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Fitchhurg — Iver  Johnson   Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
New  Bedford — Household  Furnishing  Co. 
Springfield — Flint   &   Brickett   Co. 
Worcester— Iver  Johnson  Sptg.  Goods  Co. 
MICH.,  Detroit— American   Phono.   Co. 

Grinnell  Bros. 
MINN.,  Minneapolis — Thomas  C.  Hough. 
Minnesota   Phono.  Co. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 
Minnesota   Phonograph    Co. 
MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Louis — Conroy  Piano  Co. 

Koerber-Brenner   Music   Co. 
Sllverstone  Talk.  Mach.  Co. 
MONT.,  Helena — Frank  Buser. 
NEB.,  Lincoln — Ross  P.  Curtice  Co. 
H.   E.  Sidles  Phono.  Co. 
Omaha — Nebraska  Cycle  Co. 
Shultz  Bros. 
N.  H.,  Manchester — John  B.  Varick  Co. 
N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark— A.  O.  Petit 
Paterson — James  K.  O'Dea. 
Trenton — Stoll  Blank  Book   and  Station- 
ery Co. 
John  Sykes. 
N.  T.,  Albany — Finch  &  Hahn. 
Astoria — John  Rose. 
Brooklyn — A,   D.   Matthews'   Sons. 
Buffalo — W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 
Elmira — Elmira  Arms  Co. 
Gloversvllle — American   Phono.   Co. 
Kingston — Forsyth   &  Davis. 


New    York    City — Blackman    Talking  Ma- 
chine Co. 
J.   F.   Blackman  &   Son. 
I.  Davega,  Jr.,  Inc. 
S.  B.  Davega  Co. 
Jacot  Music  Box  Co. 
Victor   H.  Rapke. 
Regina  Co. 
Siegel-Cooper  Co. 
John  Wanamaker. 
Alfred  Weiss. 
Oswego — Frank   E.   Bolway. 
Rochester — Mackie   Piano,  O.   &  M.   Co. 

Talking  Machine  Co. 
Schenectady — Finch  &  Hahn. 

Jay  A.  Rickard  &  Co. 
Syracuse — W.   D.  Andrews. 
Troy — Finch   &   Hahn. 
Utica — Clark-Horrocks  Co. 
Arthur    F.    Ferriss. 
William  Harrison. 
Utica  Cycle  Co. 
OHIO,  Canton — Klein  &  Heffelman  Co. 
Cincinnati — Ball-Fintze   Co. 
Milner  Musical  Co. 
Rudolph  Wurlitzer   Co. 
Cleveland — Eclipse  Musical  Co. 
Columbus — Perry  B.  Whitsit  Co. 
Dayton — Niehaus  &  Dohse. 
Newark — Ball-Fintze   Co. 
Toledo — Hayes  Music  Co. 
Youngstown — The  W.   E.  Henry   Co. 
OREGON,  Portland — Graves  Music  Co. 
OKLA.,  Oklahoma  City — Smith's   Phono.   Co. 
PENNA.,   Allentown — G.    C.    Aschbach. 
Easton — The  Werner  Co. 
Harrisburg — Louis   Buehn   &   Bro. 
Philadelphia — Louis   Buehn    &   Bro. 
C.  J.  Heppe  &  Son. 
Lit  Bros. 

Musical  Echo   Co. 
Penn    Phonograph   Co. 
John    Wanamaker. 
Western  Talking  Mach.  Co. 
H.  A.   Weymann  &  Son. 
Pittsburg— Standard  Talk.  Mach.  Co. 
Reading — Reading  Phonograph  Co. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
Williamsport — W.    A.    Myers. 
R.  I.,  Providence — J.  M.  Dean  Co. 
J.  A.  Foster  Co. 
J.  Samuels  &  Bro. 
TENN.,  Chattanooga — J.  H 
Knoxville — Knoxville 
Phonograph  Co. 
Memphis — F.  M.  Atwood. 

O.  K.  Houck  Piano  Co. 
Nashville — Magruder  &  Co. 

Nashville  Talking  Mach.  Co. 
TEX.,  Dallas — Southern  Talking  Machine 
El  Paso — W.  G.  Walz  Co. 
Fort  "Worth — Cummings,  Shepherd  & 
Houston — Texas  Piano  &  Phono.  Co. 
San  Antonio — H.  C.  Rees  Optical  Co. 
UTAH,  Ogden — Proudflt  Sporting  Goods  Co. 

Salt  Lake  City — Clayton-Daynes  Music  Co. 
VT.,   Burlington — American   Phono.   Co. 
VA.,  Richmond — C.  B.  Haynes  &  Co. 
WASH.,  Seattle — D.  S.  Johnston  Co. 
Kohler   &   Chase. 
Spokane — Spokane  Phonograph  Co. 
WIS.,  Milwaukee — Lawrence   McGreal. 
CANADA,  Quebec — C.   Robitaille. 

St.  Jobn— W.   H.   Thorne  &  Co.,   Ltd. 
Toronto — R.   S.   Williams  &  Sons  Co.,   Ltd. 
Vancouver — M.  W.  Waitt  &  Co. 
Winnipeg — R.  S.  Williams   &   Sons  Co.,  Ltd 


Templeman  Co. 
Typewriter       and 


Co. 
Co. 


Broaden 
\four  Field 


— and  increase  your  sales.     A  dealer  makes  a  serious  mistake 
by    selling-  records  and  instruments   for  amusement    purposes 
alone.     There  is  besides  the   amusement  field  the  vast  field  of 
education  from  which  can  be  reaped  an  abundant  business.     Here 
the  dealer  can  increase  the  sale  of  records   to   those   who  already 
own  phonographs,  and   can  sell  both  instruments  and  records  to  a 
very  large  number  of  cash  customers  who  would  never  think  of  buy- 
ing a  phonograph  except  for  educational  purposes.     All  this  is  made 
possible  through 

I.C.S.  LANGUAGESYSTEM 

PHONOGRAPH 

There   is   a   great  opportunity   for  you  to   sell   I.  C.  S.   Lan- 
guage  Outfits   to   people  who   are    going   abroad  or  who   desire 
to  learn  a  language  for  the  sake  of  the  knowledge  of  it  alone;  to 
those  who  desire  to  qualify  for  positions  as  translators  and  for- 
eign correspondents;  and  to  foreigners  who  wish  to  learn  to 
speak  English.      No  sledge  hammer  is  needed  to  get  it 
clearly  into  your  head  that    this  presents    a  sure  way 
of   broadening  your   field  of  work    and    increasing 
your    sales.       For    the    sake   of    good    business 
sense,  boom  the  I.  C.  S.  Language  feature  of 
the  business. 

International 
Correspondence   Schools 

SCRANTON,   PA. 


I 


I 


I 


m 

m 


*&/&  EDISON 

PHONOGRAPH 
MONTHLY 


m 


WBBMSKB 


i 


i 


Vol.  VII 


February,  1909 


No.  2 


A  Lesson  in  Co-operation— See 

Page  One 


"JD/Te  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  February,  1909 


Editorial    Comment  .....  1 

No   Protection  to   Dealers   Without  Sales  .  .  3 

Selling  on  Instalments  .....  4 

Meeting  of  Eastern  Salesmen  ....  5 

Imprinted  Cap  Labels  .....  6 

Printed  Matter  ......  6 

Selling  Attachments  on  Instalments  ...  6 

Notice  to  Dealers  .  ...  .6 

Maurice  Levi   (with  portrait)  ....         7 

An  Amberol  Window  Display  ....  8 

Among  the  Jobbers  .....  8 

Changes  in  Prices  and  Discounts  ...  8 

February  Advertising  .....  9 

The  Other  13,000  .....  10 

Selling  the  Goods  .  .  .  .  .  12 

Ready  Made  Ads  .  .  .  .  .  .13 

The  Window  As  a  Salesman  .  .  .  .14 

Trade  Bulletins        .  .  .  .  .  .15 

Suspended  List,  January  20,  1909  .  .  .  15 

Advance  List  of  Edison  Standard  and  Edison  Amberol  Records 

for  April,  1909 16 

On  Fame's  Immortal  Scroll  .  .  .  .20 

Jobbers  of  Edison  Phonographs  and  Records  .  .  21 


«©£  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,  Orange,  N.  J. 

NEW  YORK:   10  FIFTH  AVENUE 

NATIONAL  PHONOGRAPH  CO.,  LTD.,  VICTORIA  ROAD,   WTLLESDEN,  LONDON. 

NATIONAL  PHONOGRAPH  CO.  OP  AUSTRALIA,  LTD.,  340  KENT  STREET,  SYDNEY,  N.  S.  W. 

MEXICAN  NATIONAL  PHONOGRAPH  CO.,  MEXICO  CITY. 

COMPANIA  EDISON  HISPANO-AMERICANA,  V1AMONTE  516,  BUENOS  AIRES. 

EDISON  GESELIvSCHAFT,  M.  B.  H.,  SUD-UFER  '^4-25,   BERLIN. 

COMPAGNIE  FRANCAISE  DU  PHONOGRAPHS  EDISON,  42  RDE  DE  PARADIS,  PARIS. 


All  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J. 


Vol.  VII. 


FEBRUARY,    1909 


No.  2 


Co-operaiion  is  the  one  big  word  we  wish 
to  instil  into  the  mind  of  every  Dealer  in  Edi- 
son Phonographs  and  Records.  To  us  it  is  a 
big  word  with  a  bigger  meaning,  for,  in  a  great 
measure,  we  owe  our  own  wonderful  growth 
to  the  strong  co-operation  of  the  various  depart- 
ments  which  make   up  our   organization. 

The  outer  evidence  of  our  belief  in  co-opera- 
tion are  shown  to  the  trade  by  our  advertising, 
by  our  Dealers'  protective  policy,  and  by  the 
printed  matter  we  furnish  for  Dealers'  use.  Per- 
haps the  Phonograph  Monthly  is  the  best  evi- 
dence of  our  aim  to  co-operate  with  the  Dealer. 

The  Dealers  who  co-operate  with  us  are  those 
who  take  advantage  of  our  co-operation — those 
who  connect  their  stores  to  our  national  adver- 
tising by  doing  local  advertising,  who  make  the 
best  possible  use  of  the  printed  matter  we  sup- 
ply, and  who  do  everything  in  their  power  to 
further  the   sale   of   Edison   goods. 

There  are  many  such  Dealers  and  the  number 
is  constantly  increasing  because  we  make  it 
worth  while  for  a  Dealer  to  get  the  best  pos- 
sible results  from  his  community  by  means  of 
our  protective  policy. 

The  kind  of  co-operation  of  which  we  have 
spoken  is  the  absolutely  necessary  kind,  the  kind 
that  neither  Dealer  nor  manufacturer  can  get 
along  without  and  be  successful.  But  it  is  a 
different  variety  of  co-operation  we  are  inter- 
ested in  just  now — co-operation  between  Dealers. 

You  may  never  have  given  any  thought  to 
helping  the  other  fellow;  we  don't  mean  the 
other  fellow  'cross  the  street,  we  mean  "the 
other  fellow  in  the  other  town," — "the  13,000 
other  fellows"  scattered  over  the  continent.  Have 
you  ever  said  anything  like  this  to  yourself: 
"I  would  just  like  to  know  how  So-and-So  Com- 
pany  manage    to   do   such    a    prosperous    Edison 


business  on  the  instalment  plan?"  If  you've 
ever  said  anything  like  that  probably  So-and-So 
Company  were  wondering  at  the  same  time 
how  you  manage  to  do  such  a  big  Record  busi- 
ness. If  you  should  both  ask  and  answer  such 
questions  through  the  Phonograph  Monthly 
you   would   both   gain. 

Let  us  draw  a  little  picture  that  will  repre- 
sent the  facts.  All  Dealers  in  Edison  Phono- 
graphs and  Records  are  trying  to  pick  the  same 
kind  of  apples,  which  we  will  call  Phonograph 
and  Record  sales  apples.  The  question  is, — 
won't  more  apples  be  picked  if  the  Dealers 
help  each  other  instead  of  working  inde- 
pendently? We  think  so.  Of  course,  some 
Dealers  sit  under  the  tree  and  wait  for  the 
apples  to  drop,  but  these  fellows  are  being 
crowded  out  by  the  boys  who  take  advantage 
of  every  windfall.  The  "wind"  that  shakes  the 
tree — by  the  way — is  our  advertising.  But  the 
wind  never  blows  all  the  Edison  apples  down. 
There  are  always  plenty  to  be  had  for  the  pick- 
ing after   the   strongest  blow. 

Yes,  there  are  almost  as  many  ways  to  gather 
apples  as  there  are  to  skin  a  cat, — some  good 
ways,  some  bad  ways.  A  bad  way,  for  instance, 
is  to  throw  stones  until  you  hit  the  apple  you 
want;  this  is  good  fun  but  the  energy  required 
is  all  out  of  proportion  to  the  results  obtained, 
for  when  you  finally  get  the  apple  aimed  at  you 
find  it  is  bruised.  Certain  of  the  sky-rocket  ad- 
vertising schemes  some  of  our  Dealers  indulge 
in  remind  us  of  the  boys  who  gather  apples 
by  the   stone  throwing  process. 

The  boys  who  get  the  most  apples  are  the 
ones  who  help  each  other.  They  climb  upon 
each  others'  backs,  get  every  apple  on  the  tree, 
and  then  divide. 

In  business   people   don't   divide,   but  they  can 


Edison  Phonograph  Monthly,  Feb.,  1909 


help  each  other,  and  when  they  do,  they  realize 
that  "the  greatest  good  to  the  greatest  number" 
is  also  the  greatest  good  to  the  individual.  Con- 
certed action  in  connection  with  any  definite 
purpose  has  always  proven  more  successful  than 
independent   action. 

We  desire  to  see  Edison  Dealers  work  with  us 
and  work  together  in  one  common  purpose — 
the  selling  of  Edison  goods.  The  Phonograph 
Monthly  is  naturally  a  medium  for  co-opera- 
tion between  Dealers  and  us.  We  wish  to  in- 
crease its  usefulness  by  allowing  it  to  be  a 
medium  of  co-operation  between  Dealers.  If 
two  heads  are  better  than  one,  aren't  the  chances 
good   that   13,000   heads  are  considerably  better? 


We  were  recently  informed  by  one  of  our 
Jobbers  that  a  representative  of  a  competing  com- 
pany had  stated  it  as  a  fact  that  the  "Edison 
Company  regards  the  Amberol  Record  as  a  fail- 
ure and  would  give  $100,000  if  it  could  take  it 
off  the  market."  As  a  rule  it  is  no  more  worth 
while  to  pay  attention  to  remarks  like  these 
than  it  is  to  notice  the  barks  of  a  dog  on  the 
other  side  of  the  fence,  but  it  does  seem  worth 
while  in  this  case.  The  man  in  question  repre- 
sents a  company  of  standing  and  is  probably 
making  the  same  statement  to  others,  so  that  the 
sooner  it  is  refuted  the  quicker  it  will  stop  it. 
The  remark  also  furnishes  another  opportunity  to 
say  something  about  the  success  of  the  Amberol 
Recordj  and  we  are  so  enthusiastic  about  it  that 
we  welcome  every  chance  to  write  and  talk 
about  it. 

The  slander — for  it  is  nothing  else — shows 
that  our  competitors  regard  the  Amberol  Record 
as  a  serious  facto*  *n  the  business  or  it  would 
not  find  it  necessary  to  resort  to  such  statements. 
So  far  from  being  a  failure,  the  Amberol  Rec- 
ord is  a  greater  success  than  the  most  sanguine 
Edison  adherent  had  anticipated.  The  sale  of 
Amberol  Records  and  attachments  has  thus  far 
exceeded  every  expectation.  The  trade  is  not 
only  practically  unanimous  in  its  approval  of 
the  new  Record,  but  it  is  manifesting  a  belief 
in  its  future  and  it  is  backing  up  that  belief 
by  its  orders.  The  advance  orders  for  the 
monthly  list  of  Amberol  Records  is  already  a 
close  second  to  the  Standard  Records,  although 
there  are  still  many  more  Phonographs  that  will 
play  only  the  latter  Record  than  there  are  that 
will  play  both.  This  shows  that  the  public  are 
also  enthusiastic  and  that  those  having  Phono- 
graphs equipped  to  play  Amberol  Records  are 
buying  a  greater  percetnage  of  them  than  are 
those  who  use  Standard  Records  only.     Amberol 


Records  are  not  only  an  immediate  success,  but 
the  principle  back  of  them — a  greater  number 
of  threads  to  the  inch — opens  up  a  future  the 
limit  of  which  no  one  can  foresee.  When  Edison 
Jobbers  and  Dealers  hear  men  talk  about  our 
lack  of  faith  in  Amberol  Records  we  ask  them 
to  put  it  down  as  being  absolutely  without  foun- 
dation and  as  being  actuated  by  nothing  but 
jealousy  of  our  success. 

The  Record  exchange  proposition  that  went 
into  effect  on  January  4th  served,  among  other 
things,  to  again  emphasize  the  fact  that  many 
Dealers  and  often  Jobbers  were  neglecting  an 
important  feature  of  the  business,  namely,  keep- 
ing posted  on  what  is  being  done  for  their  ben- 
efit. The  exchange  proposition  provided  for  the 
return  of  cut  out  selections.  The  only  cut  out 
list  issued  in  1908  was  mailed  to  every  Jobber 
arid  Dealer  in  August  and  was  also  reprinted 
in  full  in  the  September  issue  of  the  Phono- 
graph Monthly.  In  either  form  it  should  have 
attracted  the  attention  of  everyone  in  the  trade. 
Its  importance  should  have  been  recognized  by 
all.  Not  only  should  this  list  have  been  pre- 
served, but  every  Jobber  and  Dealer  should 
have  tagged  his  stock  in  a  manner  to  show 
just  what  selections  were  to  be  dropped,  so  as 
to  dispose  of  his  stock  of  them. 

Records  represent  real  money  to  everybody, 
and  it  is  better  to  sell  than  keep  them.  Even 
though  cut  out  Records  can  be  returned  to  the 
factory  for  exchange,  it  costs  more  real  money 
to  pack  them  and  pay  freight  charges  to  Orange. 
Every  consideration  of  self  interest  should 
prompt  the  trade  to  know  all  about  cut  out  selec- 
tions. Yet  within  a  week  after  the  exchange 
papers  were  mailed  to  the  trade  on  January  1st 
we  received  a  large  number  of  requests  for 
copies  of  the  cut  out  lists  and  Jobbers  reported 
that  they  too  were  besieged  with  similar  re- 
quests. It  was  evident  that  hundreds  of  Dealers 
had  paid  no  attention  to  an  important  trade 
matter — one  that  affected  their  own  pockets.  As 
a  result  many  Dealers  probably  lost  the  oppor- 
tunity to  return  cut  out  Records  because  they 
did  not  know  what  to  return  and  by  the  time 
they  received  copies  of  the  list,  the  limit  given 
for  the  exchange  had  expired.  No  Dealer 
would  have  had  to  ask  a  question  about  cut-outs 
had  he  kept  a  file  of  the  Edison  Phonograph 
Monthly.  With  such  a  file  he  could  in  ten 
minutes  have  obtained  from  its  pages  all  he 
wanted   to   know. 

In  constantly  appealing  to  the  trade  to  read 
and  keep  the  Phonograph  Monthly,  we  do  so 


Edison  Phonograph  Monthly,  Feb.,  1909 


not  alone  for  our  own  interests  (which,  of 
course,  is  the  reason  for  its  publication),  but 
also  because  we  believe  it  to  be  of  real  value 
to  the  trade.  If  it  does  not  benefit  Dealers  first 
it  cannot  benefit  us  at  all.  Again  we  say  to  the 
trade: 

//  you  would  serve  your  own  interests  read 
every  page  of  every  issue  of  the  Phonograph 
Monthly.  If  you  will  not  read  it,  keep  a  file 
of  it  as  each  issue  appears  so  that  when  you 
want  information  on  trade  matters  you  will 
know  where  to  find  it. 


How  many  times  have  men  and  women  been 
heard  to  exclaim,  "Why,  that's  the  best  Phono- 
graph I  ever  heard!"  upon  hearing  an  up-to-date 
Edison  Phonograph  for  the  first  time?  Or,  "I 
didn't  know  that  Phonographs  are  now  made  so 
clear  and  natural  in  tone  or  so  pleasing  to  hear. 
They  are  very  much  better  than  those  I  heard 
years  ago,"  is  in  effect  the  remarks  of  others. 
Dealers  should  make  this  the  keynote  of  their 
efforts  to  sell  Phonographs.  Induce  the  people 
in  your  territory  to  hear  the  Phonograph.  Get 
them  into  your  store,  either  by  special  invitation 
or  by  getting  them  to  attend  concerts  at  regular 
intervals.  Or,  better  still,  put  Phonographs  in 
their  homes  on  trial.  Get  their  consent  to  do 
this,  show  them  how  easy  it  is  to  operate,  and 
leave  the  machine  and  a  few  carefully  selected 
Records  for  a  few  days.  In  a  majority  of  cases 
they  will  not  permit  the  machine  to  be  taken  out. 
To  have  a  Phonograph  in  his  own  home,  to 
realize  how  easy  it  is  to  operate  it,  and  to  know 
how  much  amusement  can  be  had  by  its  use, 
combines  to  make  an  appeal  that  it  is  hard  for 
the  average  man  to  resist.  Even  if  he  holds 
back,  his  wife  and  children  will  want  the 
machine  and  it  will  be  an  unkind  father,  or  one 
too  poor,  that  will  not  keep  the  machine  for 
their  sakes.  One  of  the  strongest  reasons  for 
the  success  of  the  mail  order  firms  is  that  they 
put  the  Phonograph  in  on  trial,  knowing  in  ad- 
vance that  the  percentage  that  will  come  back 
is  small.  If  Dealers  will  do  more  work  of 
this  kind  they  will  find  their  sales  greatly  in- 
creased. 

S.  L.  Canary,  Edison  Dealer  at  Lebanon,  Ky., 
has  the  right  idea  along  these  lines,  as  is  shown 
by  the  following  letter  that  he  sends  to  pros- 
pective purchasers: 

I  take  great  pleasure  in  presenting  my  1909  Edison 
Phonograph  THREE  DAYS'   FREE  OFFER. 

You  already  know  of  the  fact  that  the  Improved 
Edison  Phonograph  is  superior  to  all  others,  and  Mr. 
Edison's  own  name  on  all  his  Machines  and  Records  is 
the  mark  of  Quality  and  a  guarantee  of  Perfection. 

May    I    not    place    one    of    these    Elegant    Phonographs 


with  you  for  a  Three  Days'  Free  Trial,  as  you  can  take 
plenty  of  time  in  the  privacy  of  your  own  home  hearing 
the  Records  and  making  your  own  selections.  This 
privilege  is  now  ycurs  and  is  freely  granted. 

Remember,  if  you  are  not  perfectly  satisfied  in  every 
particular  after  Three  Days'  Free  Trial,  I  will  remove  the 
outfit  without  trouble  or  expense  to  you  in  any  way,  just 
as  cheerfully  as  same  was  brought  into  your  house. 
Nothing  could  be   fairer. 

I  want  you  to  try  the  Improved  Edison  Phonograph, 
and  urge  you  to  take  advantage  of  my  Free  Offer. 

You  understand,  this  obligates  you  in  no  way.  You 
have  nothing  to  lose  and  a  great  deal  is  to  be  gained. 

Mr.  Edison's  latest  invention  is  a  Wonderful  New 
Record,  called  the  Amberol,  that  plays  A]/2  minutes — 
over  twice   as   long   as  other  records. 

I  desire  to  serve  you  to  the  best  advantage,  so  don't 
let  this  Great  Free  Offer  pass.  Let  me  hear  from  you 
at  once. 

This  is  an  example  worth  emulating. 


Does  every  Edison  Dealer  realize  the  value  of 
the  protection  we  give  him  against  strained  com- 
petition? If  he  does,  let  him  look  over  his 
particular  field  and  decide  whether  he  is  cover- 
ing it  so  satisfactorily  as  to  warrant  our  pro- 
tection. If  he  is  not,  let  him  remember  that 
as  soon  as  an  application  comes  in  from  his 
locality  we  will  establish  a  new  Dealer.  This 
is  not  a  warning;  it  is  just  a  reminder. 


No  Protection   to   Dealers 
Without  Sales 

An  impression  seems  to  prevail  among  some 
Dealers  that  no  matter  whether  they  do  a  good 
business  in  Edison  goods,  a  little  business,  or 
none  at  all,  they  are  going  to  continue  in  undis- 
puted possession  of  the  territory  they  occupy. 
Such  an  impression  is  altogether  wrong.  If  a 
Dealer  expects  us  to  protect  him  in  his  town 
and  if  he  hopes  to  keep  out  competition,  he  must 
keep  a  fair  stock  of  Edison  goods  and  make  a 
reasonable  effort  to  sell  them.  His  right  to 
possession  will  be  judged  by  his  purchases  of 
our  goods  and  nothing  else.  It  ought  not  to  be 
necessary  to  put  the  matter  in  this  way.  Every 
individual  or  firm  who  has  invested  capital  to 
put  in  an  initial  stock  of  Edison  Phonographs 
and  Records  ought  to  be  pushing  the  line  for  the 
profits  in  it,  and  without  any  urging  on  our 
part.  The  profits  on  Edison  goods  are  greater 
than  on  80  per  cent,  of  the  goods  in  any  other  line 
and  ought  in  themselves  to  bring  into  play  the 
best  salesmanship  of  which  the  Dealer  is  capable. 
In  any  event,  there  will  be  no  protection  unless 
there  is  selling  co-operation.  So  if  you  don't 
sell,   don't  look  for  protection. 


Is  your  stock  of  Phonographs  and  Records 
in  good  shape,  both  as  to  quantity  and  variety? 
If  not,  bring  it  up  to  date. 


4  Edison  Phonograph  Monthly,  Feb.,  1909 

Selling  on    Instalments  wants  t0"y  out,.the  f n  of  s'"ing  7  'nsta'" 

«=  ments  and  in  a  limited  way.  He  needs  first  a 
"I  cannot  afford  to  sell  goods  on  instalments,"  blank  form  of  lease.  This  should  be  one  drawn 
or  "Instalment  sales  take  so  much  capital  that  in  conf0rmity  with  the  laws  of  his  State.  If 
I  cannot  do  business  that  way,"  are  remarks  that  such  a  form  cannot  be  had  in  his  own  town,  his 
Dealers  are  often  heard  to  make.  And  with  jobber  will  get  supply  for  him.  He  next  wants 
such  remarks  they  dismiss  the  subject  as  if  there  a  simple  system  for  keeping  track  of  the  weekly 
was  nothing  more  to  be  said  about  it.  They  payments.  Since  he  is  only  going  to  try  out  the 
realize  that  much  additional  business  might  be  pian  jn  a  sman  way>  he  needs  only  the  simplest 
had  if  they  could  sell  on  instalments,  but  it  never  system.  A  leaf  in  a  blank  book,  with  a  column 
occurs  to  them  to  investigate  further.  It  has  marked  for  each  payment  and  having  the  date 
never  been  the  policy  of  the  National  Phono-  at  the  top  is  all  that  is  necessary.  He  has 
graph  Co.  to  strenuously  urge  Dealers  to  sell  f0Und  a  customer  whom  he  is  satisfied  is  all 
goods  in  this  way,  and  it  is  not  our  intention  to  right,  and  he  is  ready  for  the  tryout.  The 
do  so  in  this  article.  What  is  said  here  is  more  customer  intends  buying  a  Standard  machine  at 
for  information  than  otherwise.  $30.00.  This  costs  the  Dealer  $18.00.  It  is 
When  instalment  sales  are  made  in  accordance  customary  to  require  the  purchaser  to  make  a 
with  a  few  simple  rules  it  is  a  better  way  of  first  payment  of  at  least  $3.00,  so  that  when  the 
selling  Edison  Phonographs  and  Record?  than  deal  has  been  made  the  Dealer  has  $15.00  cap- 
for  spot  cash,  and  it  is  a  better  way  of  doing  ital  invested.  It  is  also  customary  to  expect  a 
business  in  small  places  than  in  large  cities.  purchaser  to  buy  a  half  dozen  Records  or  more 
Both  of  these  statements  may  sound  ridiculous  to  and  pay  cash  for  them.  If  the  weekly  payments 
Dealers  in  small  places,  but  they  are  reasonable  are  one  dollar  the  Dealer  will  get  his  capital 
and  practicable.  back  in  fifteen  weeks,  and  the  payments  there- 
It  is  a  better  plan,  because  the  more  times  a  after  are  profit.  For  twenty-seven  weeks  the 
Phonograph  customer  can  be  induced  to  enter  a  purchaser  calls  at  least  once  a  week,  and  it  is 
Dealer's  store,  the  more  Records  he  can  be  in-  not  difficult  to  sell  him  one  or  more  Records  each 
duced  to  buy,  and  if  he  has  bought  his  Phono-  time  he  comes  in.  It  is  a  safe  guess  that  in 
graph  on  instalments  he  will  be  required  by  the  twenty-seven  weeks  he  will  buy  at  least  four 
terms  of  his  lease  to  pay  a  visit  once  a  week  dozen  Records,  representing  a  profit  of  $7.20  to 
until  the  payments  are  completed.  It  is  easier  and  the  Dealer.  In  this  way  the  total  purchases  will 
safer  to  do  an  instalment  business  in  small  places  reach  $46.80— more  than  they  would  on  a  cash 
than  in  large  cities,  because  in  the  former  every-  sale— netting  the  Dealer  a  profit  of  $19.20. 
one  is  known  to  the  Dealer,  or  his  standing  can  But  no  enterprising  Dealer  would  stop  with 
be  easily  ascertained,  something  quite  difficult  one  such  sale.  The  following  table  has  been 
in  cities.  prepared  to  show  that  a  sale  of  this  kind  can 
There  is  nothing  unbusinesslike  and  little  un-  be  made  once  every  two  weeks  on  a  total  invest- 
certainty  about  instalment  sales.  Properly  con-  ment  of  $64.00,  and  it  will  not  reach  even  that 
ducted  the  losses  from  them  are  smaller  than  sum  until  seven  sales  had  been  made.  For  con- 
from  the  ordinary  credit  sales.  Those  who  make  venience  this  table  has  been  based  upon  the  sale 
a  success  of  the  business  do  not  sell  on  instal-  of  Standard  Phonographs  only,  and  it  is  being 
ments  to  Tom,  Dick  and  Harry,  as  many  suppose  supposed  that  the  first  sale  was  made  on  Feb.  6. 

who  have  not  looked  into  the  plan.     They  make       Feb      6     Cost  of  ,st  machine $180Q 

a   careful   investigation   into  the   standing  of   the  Less    1st    payment 3.00 

prospective    purchaser,    and    unless   his    record    is  Capital  invested $15.00 

good  he  does  not  get  a  machine.     If  he  is  regu-  20,    Cost  of  3d  machine>  !ess  lst  payment..     15.00 

larly    employed,    is    well    spoken    of    by    his    em-  $30.00 

,                     i'ii                  11                 jil'i-  Less  2  weeks'  payments  on   lst  machine       2.00 

plovers  and  neighbors  and  has  good  habits,  he  is  . . 

a  good    risk,   for  not  one   out   of   every   hundred       ..         c      <-    iC|p't?1  inVv?ted', «'* ^?~"22 

'    .  Mar.     6.     Cost  of  3d  machine,  less  first  payment       15.00 

such    men    will    fail    to    meet    his    obligations.  ■ 

Think  how  much  easier  it  is  in  small  places  to  LeSs  2  weeks'  paym'ts  on  2  machs.  out      4ioo 

get  all  the  essential   facts  about  instalment  pur-  _    ..   ,  .        .  ,                               ~IZ77Z 

&  rt  Capital    invested $39.00 

chasers.     Remember,  too,  that  the  Dealer  retains  20.    Cost  of  4th  machine,  less  first  payment    15.00 

ownership    of    the   machine    sold    on    instalments  IJ5T00 

until  all  the  payments  have  been  made.  Less  2  weeks'  Paym'ts  on  3  machs.  out      6.00 

Let  us  suppose  that  a  Dealer  in  a  small  town  Capital  invested $48.00 


Edison  Phonograph  Monthly,  Feb.,  1909  5 

Apr.     3.     Cost  of  5th  machine,  less  first  payment     15.00  ness    to    be   had   from    the   weekly    calls    of    fifteen 

$63.00  instalment    customers.      With    double   the    capital 

Less  2  weeks'  paym'ts  on  4  machs.   out       8.00  Qne   Standard   machine  could   be   sold   every   week. 

Capital   invested $55.00  The    Dealer     of     limited    capital    and    skeptical 

17.     Cost  of  6th  machine,  less  first  payment     15.00  .                                                                         . 

about  instalment  sales  should  limit  his  instalment 

,   .           ,.          c      „„.      „  .     1fl*nn  sales  to  one  in  two  weeks,  until  he  is  convinced 

Less  2  weeks    paym  ts  on  5  machs.  out     10.00  _                      ' 

and  has  the  capital   necessary   to  swing  a   larger 

Capital   invested $60.00  r      -       -               '                     °              °. 

May      1.     Cost  of  7th  machine,  less  first  payment     15.00  number.      Even  if  a   Dealer   has   no  capital  of  his 

$7500  own,    but   has    a    good    reputation,    he   will    have 

Less  2  weeks'  paym'ts  on  6  machs.  out     12.00  no  difficulty   in  getting  his   bank   to   advance   the 

Capital   invested $63.00  money  and  take  the   leases  as   security. 

15.     Cost  of  8th  machine,  less  first  payment     15.00  The     foreg0ing     has     been     presented     for     the 

$78.00  benefit   of   the    Dealer    who  has    not   believed    in 

Less  2  weeks'  paym'ts  on  7  machs.  out     14.00  .      .    i    -      .    o    ,    .       ^      ,  .         ,,         ,                  ,          . 

instalment   sales.      I  o   him,   therefore,    such    sales 

Capital  invested......... ••  $64.00  wjjj   be   jn    addition    to    his   usual   cash   business 

29.     Cost  of  9th  machine,  less  first  payment     15.00 

and   consequently  just  so  much   additional   profit. 

$79.00  J    J                                                       ' 
Less  2  weeks  paym'ts  on  8  machs.   out     16.00 

june  .2.  est SlSft ffgfti£ to«wme». *%»  Meeting  of  Eastern  Salesmen 

$78.00  The  semi-annual  general  meeting  of  the  East- 
Less  2  weeks  paym'ts  on  9  machs.  out     18.00  ern  salesmen   of  the   National  Phonograph   Corn- 
Capital  invested $60.00  pany  was  held  at  Orange  on  January  5th.    The 

26.     Cost  of  11th  machine,  less  first  payment     15.00  sa]esmen    pregent    wefe .    g     R     Barklow,    H.    D. 

♦  $™2n  Clark>  F-  W.  Ewan,  G.  A.  Hedden,  F.  H.  Hird, 

Less  2  weeks  paym'ts  on   10  machs.  out  JO^O  p      ^    ^^    ^    ^     ^     ^    ^    p     ^^ 

July    io.    Cos^l^^^s^^nt  *SS  R.  H.   Veale,  and  C.  D.  Warren.     The  meeting 

o700n  was    m    charge    of    General    Manager    of    Sales 

Less  2  weeks'  paym'ts  on  11  machs.  out    22.00  F.  K.  Dolbeer  and  Manager  of  Salesmen  E.  H. 

Capital  invested $48.00  Philips.     The  entire  day  was  devoted  to  hearing 

24.    Cost  of  13th  machine,  less  first  payment     15.00  detailed    reports    from    the    salesmen    concerning 

$63.00  conditions    in    their    respective    territories,    listen- 
Less  2  weeks'  paym'ts  on  12  machs.  out  J4M  ^    ^    ^    ^    president    p     L     Dyer)    GeneraI 

Capital  invested ^9.00  Manager     C.     H.     Wilson,     Mr.     Dolbeer,     Mr. 

Aue      7      Cost  of  14th  machine,  less  first  payment     15.00  ...              T.                                      j      *u  '«. 

Aug.     /.    v>ubi  ux                                                      _  Philips    and    others.     It    was      announced      that 

.,  mQ„v,c   mit  v?6  00  John  H.   Gill  had   won  the  $100   prize   for  hav- 

Less  2  weeks'  paym'ts  on  13  machs.-  out     zo.uu  j                  ,,.,,,                                     . 

~TT7  ing    established    the    greatest    number     of     new 

21.    Cost  ofPJ5ath  Sin!;  less  first 'payment  '  15^0  Dealers    in    1908;    that    J.    W.    Scott    had    won 

$43  00  the    second    prize    of    $50,    and    E.    A.    Neff    the 

Less  2  weeks'  paym'ts  on  14  machs.  out     28.00  third     prize     of     $40.      It     was     stated     that     the 

Capital  invested $15.00  Prizes   for    1909    wiU    be    awarded    according   to 

Sept.    4.     Cost  of  16th  machine,  less  first  payment     15.00  a     new     plan     by     which     a     certain     number    of 

$30.00  points    will     be    allowed    for    various    kinds    of 

Less  2  weeks'  paym'ts  on  15  machs.  out    30.00  work    accomplished    and    not    for    new    Dealers 

Capital  invested $00.00  only.     It    was    the    universal    opinion    that    the 

18.     Two  weeks'  payments  on   16  machs.  out     30.00  t-j-            l-                           •             ij-jl                    j 

Cost  of  17th  machine,  less  first  payment    15.00  Edlson    business    was    in    splendid     shape     and 

needed  only   a   return  of  normal   business  condi- 

Profit    $15.00  .                   /                       ,                       ,     r             r 

Oct.     2.    Two  weeks'  payments  on  15  machs.  out    30.00  tions    to    be    greater    than    ever    before.     It    was 

$4500  reported  that  the  new  Amberol  Record  had  been 

Cost  of  18th  machine,  less  first  payment     15.00  enthusiastically    received     everywhere;      that     it 

Profit                  $20.00  was   regarded   as  having  injected   new   life   into 

the    business. 
This   table   shows   that  when   fifteen   machines  

have   been   sold   the   Dealer    has    had    his    entire 

.    ,                  j    .      u-             j    .a.         x*  '     u  If  you  expect  to  keep  other  Dealers  out  of 

capital    returned    to    him,    and    thereafter    has    a  *             r                     r 

constantly  increasing  income  as   long  as   he  con-  your  town,  do  a  business  that  will  make  com. 

tinues  the  plan.     Then  think  of  the  Record  busi-  petition  unnecessary. 


Edison  Phonograph  Monthly,  Feb.,  1909 


Imprinted  Cap  Labels 

With  the  manufacture  of  Edison  Records  for 
January,  the  National  Phonograph  Company  be- 
gan the  work  of  printing  the  number,  title, 
and  name  of  artist  on  the  top  label  of  each 
Record  box.  This  is  something  that  has  long 
been  wanted  by  the  trade.  Action  on  our  part 
has  been  delayed  because  of  the  cost  and  be- 
cause other  things  involving  large  expenditures 
seemed  to  be  more  urgent.  Among  the  latter, 
for  instance,  have  been  the  construction  of  a 
score  or  more  concrete  buildings  and  the  pur- 
chase of  a  large  amount  of  new  machinery.  The 
largest  of  these  items  are  now  out  of  the  way 
and  new  cap  labels  will  get  the  attention  they 
deserve.  The  January  Records  bore  imprinted 
labels  and  the  supplement  each  month  will  be 
similarly  treated.  As  fast  as  catalogue  selec- 
tions are  made  up  for  stock  they  will  be  labeled 
in  the  new  way.  It  is  hoped  in  another  six 
months  to  thus  change  over  all  catalogue  titles 
and  have  all  Records  go  out  in  a  uniform 
manner. 


Printed  Matter 

With  the  February  Bulletins,  Supplements, 
Phonograms,  etc.,  just  mailed  to  the  entire  trade, 
was  included  a  copy  of  the  new  Domestic  Record 
Catalogue,  Form  1460.  It  contains  all  selections 
listed  up  to  and  including  .December,  1908,  and  is 
bound  in  a  new  and  attractive  cover.  Quanti- 
ties are  in  the  hands  of  Jobbers,  or  will  be  by 
the  time  your  order  for  a  supply  reaches  the 
one  through  whom  you  buy. 

The  Dealers'  Discount  Sheet,  Form  1503,  en- 
closed with  this  copy  of  the  Monthly,  is  revised 
to  January  1st.  Keep  it  on  file;  it's  sent  you 
for  that  purpose. 

Many  Dealers  are  asking  for  a  copy  of  the 
new  Alphabetical  and  Numerical  Catalogue. 
The  requests  were  particularly  numerous  during 
the  exchange  proposition  period.  It  was  quite 
impossible  for  us  to  secure  the  new  edition  in 
time  for  enclosure  with  the  exchange  papers — 
nor  are  we  in  a  position  to  say  at  this  writing 
when  it  will  be  ready,  despite  the  fact  that  the 
work  is  being  pushed  as  rapidly  as  possible. 

A  new  souvenir  post  card,  bearing  Form  No. 
1380,  is  now  being  distributed  in  quantities  to 
Jobbers.  A  sample  is  enclosed  in  this  issue. 
Get  a  supply  with  your  first  shipment  of  other 
goods.  The  post  card  furnished  the  trade  some 
months  ago  was  a  decideff  success.    This  edition 


is  printed  in  a  better  manner,  and  is  more 
artistic  in   every   respect. 

How  about  those  Grand  Opera  Records  which 
may  be  in  your  stock?  Have  you  a  supply  of 
complete  catalogues,  Form  1360,  to  help  you 
dispose  of  them?  If  not,  your  Jobber  has,  and 
will  be  glad  to  see  that  you  get  same. 

New  price  cards,  Form  1457,  for  the  combina- 
tion type  machines,  were  recently  distributed  to 
Jobbers  who  asked  for  them.  You  can  use  a 
few  to  good  advantage  for  display  purposes. 
Make  this  another  item  on  your  next  printed 
matter  order.  If  your  Jobber  didn't  get  a  supply, 
your  order  will  stir  him  up. 


Selling  Attachments  on 
Instalments 

In  another  article  we  have  referred  to  some 
extent  on  the  instalment  plan  of  selling  Edison 
Phonographs.  While  we  avoid  urging  Dealers 
to  sell  Phonographs  on  instalments,  there  can  be 
no  question  as  to  the  advisability  of  selling  at- 
tachments in  this  way,  because  in  this  way  it 
will  be  possible  to  sell  many  more  of  them.  To 
sell  the  attachments  which  equip  a  Phonograph 
for  playing  Amberol  Records  means  increased 
sales  on  Amberol  Records.  All  Records  sell  for 
cash,  of  course.  Doubtlessly  there  are  many 
Phonograph  owners  in  your  town  who  have  not 
yet  purchased  the  attachments.  A  circular  or 
letter  addressed  to  such  people,  stating  the  cost 
of  the  attachments,  describing  the  features  of 
Amberol  Records  and  making  an  attractive  time 
payment  offer  for  supplying  the  attachments — 
aside  from  netting  a  profit  on  the  attachments 
sold — would  open  up  some  good  Amberol  Record 
business.  Any  effort  the  Dealers  make  to  see  that 
every  Phonograph  owner  is  possessed  of  the  at- 
tachments for  playing  Amberol  Records  should 
be  well  rewarded  by  increased  Record  sales. 


Notice  to  Dealers 

The  attention  of  all  Dealers  is  directed  to  the 
Sales  Dept.  Supplemental  Bulletin  printed  on 
page  15.  It  covers  in  greater  detail  the  furnishing 
of  combination  attachments  for  use  on  machines 
equipped  with  repeating  attachments,  a  matter 
which  apparently  has  not  been  thoroughly  under- 
stood up  to  this  time.  A  careful  reading  of  the 
bulletin  and  compliance  with  the  instructions 
contained  in  it,  will  facilitate  the  equipment  of 
machines  with  repeating  attachments,  and  pre- 
vent the  complaints  received  in  the  past  from 
trade   and  public  alike. 


Edison  Phonograph  Monthly,  Feb.,  1909 


#H 


Maurice   Levi 

The  April  list  of  Edison  Standard  Records  in- 
troduces a  notable  musical  organization  to  the 
Phonograph  public  in  Maurice  Levi  and  his 
band.  Their  first  Record  is  No.  10097,  "Happy 
Days."  All  who  hear  it  will  recognize  it  as  the 
work  of  a  band  of  superior  merit.  The  Records 
of  the  band  will  form  part  of  each  month's  lists 
and  we  predict  great  popularity  for  them. 

Mr.  Levi  first  attained  prominence  as  musical 
conductor  of  the  Rogers  Bros,  series  of  musical 
comedies.  With  them  he  wrote  his  famous 
Reuben  songs,  two  of  the  most  popular  of  which 
were  "When  Reuben  Comes  to  Town"  and 
"Wedding  of  the  Reuben  and  the  Maid."  Last 
summer  Mr.  Levi  and  his  band  were  the  princi- 
pal attraction  at  Manhattan  Beach,  the  scene  of 
the  great  P.  S.  Gilmore's  former  triumphs.  Mr. 
Levi  is  now  in  Europe  gathering  material  for 
his  forthcoming  comic  opera,  which  he  is  to 
bring  out  next  season. 

In  directing  his  band,  Mr.  Levi  divides  the 
honors  with  them.  He  furnishes  more  than  his 
share  of  the  entertainment  by  his  highly  interest- 
ing methods  of  conveying  to  the  band  and  the 
audience  his  interpretation  of  the  selection  being 
performed.  He  is  the  best  of  the  new  school  of 
musical  conductors  now  so  popular  with  the 
amusement  going  public. 


Free  Phonograph  Concerts 

"The  concerts  are  appreciated,  and  many 
would  be  willing  to  pay  an  admission  fee  to 
hear  them  a  second  time.  I  think  the  scheme 
is  a  good  one  and  I  expect  good  returns  from 
them,  as  many  who  had  never  heard  an  Edison 
before  are  taking  much  interest  and  contemplate 
becoming  owners  of  an   Edison   machine." 

This  is  the  way  B.  Thierien,  Jr.,  an  Edison 
Dealer  at  Laurentides,  Can.,  writes  when  send- 
ing us  a  copy  of  one  of  the  invitations  he  sends 
out  in  connection  with  his  free  Phonograph 
concerts.  He  has  printed  20,000  of  the  invita- 
tions in  French  and  10,000  in  English.  Mr. 
Thierien  has  the  right  idea  about  letting  the 
public  know  about  Edison  goods,  and  every 
Edison  Dealer  might  follow  his  example  with 
profit. 


Corrections 

A  slight  error  crept  into  the  printing  of  the 
February  Record  Supplement,  Form  1471.  In 
the  Amberol  section,  "The  Death  of  General 
Custer"  is  given  number  79,  when  80  is  the 
proper  number,  as  is  quite  apparent  from  the 
fact  that  79  is  also  given  as  the  number  of  the 
preceding  selection.  Dealers  are  asked  to  ex- 
plain the  mistake  to  those  of  their  customers 
who   may   notice   it. 

In  Sales  Department  Bulletin  No.  23,  which 
appeared  in  the  January  Edison  Phonograph 
Monthly,  an  error  was  made  in  numbering 
the  German  Record,  "Ein  Madchen  oder  Weib- 
chen."  The  number  should  have  read  12395, 
instead    of    12396. 


Phonograph   Longevity 

In  your  January  issue  of  Edison  Phonograph 
Monthly  I  saw  an  item  from  H.  C  W.,  Peeks- 
kill,  N.  Y.,  about  his  machine  that  he  has  run 
for  12  years.  I  think  I  can  beat  that.  I  have 
got  an  old  Concert  Edison  machine — one  of  the 
first  one  out.  I  have  known  of  it  for  16  or  17 
years.  It  has  been  all  over  Kansas  giving  con- 
certs, but  the  Records,  most  of  them,  wore  out, 
and  the  parties  that  owned  it  thought  it  was 
played  out.  I  traded  for  it,  sent  it  to  the 
Schmelzer  Arms  Co.,  had  it  altered  so  as  to  play 
Gold  Moulded  Records.  When  the  new  four- 
minute  Records  came  out  I  got  an  attachment 
for  it  and  we  keep  it  running  a  large  share  of 
the  day  time.  It  apparently  is  as  good  as  new 
and  will  last  a  lifetime  for  all  anything  I  can 
see.  Edison  machines  never  wear  out,  I  guess. 
— S.  R.  Buell,  Alton,  Kan. 


8  Edison  Phonograph  Monthly,  Feb.,  1909 


An    Amberol    Window 
Display 

The  Silverstone  Talking  Machine  Co.,  Edison 
Jobbers  at  St.  Louis,  send  the  above  picture  of  a 
recent  window  display  of  the  Amberol  Record, 
and   the  following  description  of  it: 

It  consists  of  a  facsimile  Amberol  carton,  four 
and  a  half  feet  high,  by  two  and  a  quarter  feet 
in  diameter,  it  being  an  exact  duplicate  of  the 
new  Amberol  carton,  twelve  times  enlarged. 
Now  this  carton  revolves  mechanically,  so  that 
all    the    reading   on    the    carton   could    be    easily 


U  SILVERSTONCS      R 


read.  At  the  base  of  the  carton  is  placed  the 
well-known  old  couple,  taken  from  a  banner  and 
fastened  to  a  backing  of  heavy  pasteboard.  The 
arm  and  heads  are  separate  and  independent 
and  were  made  to  move  mechanically.  The  arm 
of  the  old  man  raises  and  lowers,  apparently 
keeping  time  to  the  music  of  the  Phonograph, 
to  which  he  is  listening;  while  at  the  same  time 
the  head  moves  at  intervals  away  from  the  hand 
and  then  towards  it,  resting  a  slight  period  with 
the  hand  at  the  ear.  The  old  lady  occasionally 
nodding  and  shaking  her  head  as  if  with  pleasure 
and  surprise. 

A  sign  at  the  bottom  of  the  display  reads, 
"Listening  to  the  new  Amberol  Record."  Above 
the  carton,  not  shown  in  the  photograph,  was 
perched  an  American  eagle  in  white,  holding  in 
its  bill  streamers  leading  to  the  new  Amberol 
Records  and  attachments,  which  were  placed  on 
pedestals  to  the  right  and  left  of  the  display. 
Posters  explaining  the  new  attachments  and 
Records  were  each  fastened  to  the  pedestals,  and 
these  posters  were  taken  from  those  furnished  by 
the  National  Phonograph  Co. 

A  semicircle  canopy  of  streamers  were  draped 
around  the  carton  and,  from  the  upright  posts  to 
the  corners  of  the  windows,  streamers  were  ex- 
tended, upon  which  were  written  as  follows: 
"Amberol   Records,"   "Play  four  minutes,"   "The 


wonder  of  the  age,"  "Twice  as  long,"  "Tones 
sweeter,"  "Edison's  latest  invention."  As  a  back- 
ground to  the  whole  picture  the  regular  Edison 
banner  was  hung,  forming  a  striking  contrast, 
with  its  background  of  yellow  to  the  white  and 
green  colors,  which  predominated  in  the  decora- 
tions  and  printing. 

The  above  window  display  has  attracted  con- 
siderable attention  here  in  the  city,  and  the 
effects  are  apparent,  as  business  has  been  consid- 
erably improved  since  placing  the  above  in  our 
window. 


Among  the  Jobbers 

Harger  &  Blish,  Edison  Jobbers  at  Des  Moines, 
la.,  were  the  originators  of  a  neat  bit  of  enter- 
prise last  month.  As  soon  as  they  received  word 
about  the  exchange  proposition  of  this  Company 
they  issued  a  circular  letter  calling  the  attention 
of  their  Dealers  to  it  and  giving  the  numbers  of 
the  cut-out  selections.  The  latter  feature  will  be 
hereafter  followed  by  us  in  advising  the  trade 
about  an  exchange  proposition. 

Victor  H.  Rapke,  one  of  the  pioneer  Jobbers 
of  Edison  Phonographs,  has  moved  from  1659 
Second  Avenue,  New  York  City,  to  302  Mott 
Avenue,  in  the  same  city.  Mr.  Ripke  is  the 
originator  of  and  still  controls  the  Rapke  Record 
labels. 

W.  E.  Henry  Company,  Edison  Jobbers  at 
Youngstown,  Ohio,  have  disposed  of  their  entire 
stock  to  the  Standard  Talking  Machine  Com- 
pany of  Pittsburg  and  have  ceased  to  be  Jobbers 
at   that   point. 

Peter  Bacigalupi  &  Sons,  Edison  Jobbers  at 
San  Francisco,  have  taken  a  long  lease  on  a 
new  location  at  941  Market  street  and  have 
moved  to  this  place  their  jobbing  headquarters 
at  1021  Golden  Gate  avenue  and  their  retail 
branch  at  1113  Fillmore  street. 

The  jobbing  priviliges  of  the  J.  M.  Dean  Co., 
Providence,  R.  I.,  have  been  transferred  to  the 
Household  Furniture  Co. 


Changes  in    Prices   and 
Discounts 

Sales  Department  Bulletin  No.  25,  on  page  15, 
gives  information  about  a  new  price  on  Record- 
ing Horns  and  a  change  in  discounts  on  repair 
parts. 


WJT ANTED — Dealers  for  the  Edison  Business 
™  *  Phonograph  Co.  who  will  give  special  at- 
tention to  this  line  by  outside  demonstrations 
and  canvassing.  Address  Edison  Business 
Phonograph  Company,  Orange,  N.  J.,  for  dis- 
counts under  special  agreement  and  full 
information. 


Edison  Phonograph  Monthly,  Feb.,  1909 


7/7iv  the  rubber  ivasn'i  played 


Until  you  have  heard  the 
now  Amberol  Records  vou 
have  not  heard  the  Edison 
Phonograph  at  its  best. 

Edison  Amberol  Records  have  made  the 
Edison  Phonograph  a  more  fascinating  enter- 
tainer than  it  was  before  added  richness  and 
sweetness  to  its  tone,  increased  its  repertoire 
and  enabled  it  to  give  more  people  more  of 
the  kind  of  music  they  enjoy. 


Consider  the  increased  enjoyment 
of  a  Record  that  plays  twice  as 
long  as  the  regular  Edison  Record, 
and  longer  than  am'  other  Record 


made. 


•Iv   l,e«    hVldofl.ll 


The  Amberol  Records hare  opened  ;i 
for  Kdison  Phonograph  owners. 

on  any  other  Record.    They  offer  not  on!}  a  u  ider  run-,  .>r  ,„„„„•.  l,„i 

si  hijjher  fjrade  and  a  better  rendition  than  has  In  fore  h.cn  |..»ssil.lc 

The  tone  of  Amberol  Records  is  matchless.    Thej  have  .-,  elearcr. 

Kdison  Records,  which  mean,  that  they  an ■  S.ip«-ri,.r  t.i  all    li Is 

Amberol  Records  cost  50  cents  and  allbrd  twice  the  ciit«-i-t»iii- 
mciit  of  the  regular  Edison  Records,  at  35  cents.  There  arc  new 
selections  every  month  for  the  Amberol  Records  as  well -as  for  ihe 
regular  Edison  Records.      , 

Every  Kdison  Phonograph,  except  the  Gem.  can  easily  be 
equipped  to  play  Amberol  Keeortis  without  inl.erterinn  with  the  ph.y- 
in-r  of  other  Kdison  Records.  Your  dealer  has  the  attachment  and 
Records.  New  machines  play  both  kinds  of  Records.  (io  to  your 
dealer  and  hear  the  Kdison  Phonograph  play  an  Aiuhvrol  Record. 


.■I,   H,.-  F.i 


National  Phonograph  Company.  Lakeside  Avenue.  Orange,  N.J. 


THE  EDISON  BUSINESS  PHONOGRAPH  reduce,  ihe  to,i  ol  leii«  »,,ung  u„e-h»lf 


Reduced  fac  simile  of  the  two-page  advertisement  of  the  National  Phonograph  Co.,  in  the  Standard  Magazines  for  February. 


February  Advertising 


The  February  monthly  magazines  all  appear 
in  January.  Therefore  any  advertising  done  in 
them  is  the  first  advertising  done  in  the  new 
year.  Dealers  are  doubtless  disposed  to  regard 
the  reference  we  constantly  make  to  the  adver- 
tising we  are  doing  as  a  hackneyed  and  uninter- 
esting subject. 

Believing  as  we  do,  however,  that  advertising 
constitutes  a  large  part  of  the  life  of  the  business, 
we  feel  it  a  duty,  as  well  as  a  pleasure,  to  con- 
tinually tell  the  trade  what  we  are  doing  in  this 
way  to  sell  the  Edison  goods.  All  Dealers  would 
see  a  few  publications  each  month  and  would 
know  that  we  were  doing  some  national  adver- 
tising. But  they  could  not  see  all  of  the  medi- 
ums we  are  using,  and  as  a  result  would  have  no 
idea  of  the  great  amount  of  this  publicity,  if  we 
did  not  tell  of  it  in  this  way. 

The  advertising  we  are  doing  in  what  is 
really  the  first  month  of  the  new  year  must  be 
accepted  as  the  best  possible  evidence,  of  our 
faith  in  the  sale  of  Edison  Phonographs  and 
Records.  It  represents  a  very  large  expenditure 
and  we  would  not  make  it  if  we  did  not  believe 
it  to  be  a  profitable   investment. 


We  print  above  a  reduced  fac-simile  of  the 
two-page  advertisements  that  we  are  using  in 
several  monthly  magazines  for  February.  The 
same  copy  in  single  pages  or  in  other  size  space 
is  being  used  in  the  following  publications: 

Asociated  Sunday  Magazines,  Collier's,  Judge, 
Literary  Digest,  Outlook,  Puck,  Saturday  Evening 
Post,  Scientific  American,  Youth's  Companion, 
American,  All-Story,  Argosy,  Railroad  Men's, 
Broadway,  Bohemian,  Century,  Cosmopolitan, 
Everybody's,  Good  Housekeeping,  Human  Life, 
Ladies'  Home  Journal,  Ladies'  World,  McClure's, 
Metropolitan,  Munsey's,  National,  Outing,  Pa- 
cific, Popular,  Smith's,  Red  Book,  Review  of  Re- 
views, Short  Stories,  Woman's  Home  Companion, 
World  To-Day. 

In  addition  to  this  advertising  we  are  also 
using  large  space  in  a  list  of  39  agricultural 
papers^  in  a  list  of  16  weeklies  having  large 
circulations;  the  Religious  Press,  comprising  41 
Southern  weeklies;  20  papers  printed  in  foreign 
languages,  and  in  the  publications  represented 
in  the  following  four  Sunday  Magazine  com- 
binations: Associated  Sunday  Magazines,  Hearst 
Sunday  Magazines,  United  Sunday  Magazines, 
Illustrated    Sunday   Magazines. 


10        Edison  Phonograph  Monthly,  Feb.,  1909 


The  Other  13,000 

What  they  are  doing  and  what  they  want  to  know  about. 


Let  us  again  call  Dealers'  attention  to  the 
fact  that  this  new  department  in  the  Phono- 
graph Monthly  is  the  Dealers'  Department.  It 
is  theirs — yours — to  do  what  you  will  with  it — 
make    it    worth    while    or    not,    as    you    please. 

We  strongly  urge  you  to  do  your  part  to 
make  it  successful  because  we  thoroughly  be- 
lieve if  everybody  takes  hold,  everybody  will 
benefit.  Taking  hold  isn't  just  reading  what 
appears    in    this    department. 

Once  we  used  to  expend  much  effort  to  get 
Dealers  to  read  the  Phonograph  Monthly,  but 
we  believe  it  is  pretty  thoroughly  read  nowa- 
days, so  we  go  one  step  further  and  ask  the 
Dealers  to  contribute — not  money, — ideas! 

We  want  you  to  ask  questions — any  that  oc- 
cur to  you  in  connection  with  the  selling  of 
Edison  goods — but  we  also  want  you  to  con- 
tribute answers — answers  to  questions  asked  by 
some  of  "the  other  13,000." 

Questions  we  can  answer  intelligently  our- 
selves we  will  be  very  glad  to  answer;  but  most 
questions  that  come  up  for  the  retail  Dealer's 
solution  can  often  be  answered  in  a  more  prac- 
tical way  by  some  other  Dealer  who  has  had 
the    experience    and    knows. 


C.  L.  Clark,  Burghill,  O.—l  would  like  to  see 
an  article  in  the  Phonograph  Monthly  on  "Ex- 
change of  Edison  Records  to  Consumers."  I  find 
many  of  my  customers  willing  to  sell  or  ex- 
change their  old  Records  at  10  cents  apiece.  The 
things  I  liked  best  in  the  January  issue  were  the 
articles  under  the  head  of  "Questions  and  An- 
swers." 

[If  there  was  a  single  good  reason  why  own- 
ers of  Records  should  expect  Dealers  or  ourselves 
to  take  Records  back  we  would  give  the  matter 
serious  consideration.  An  Edison  Record  at  35 
cents  is  worth  every  cent  of  its  cost,  and  when 
it  has  been  played  until  its  owner  is  tired  of  it, 
he  has  had  full  value  for  his  outlay.  He  might 
just  as  well  expect  a  Dealer  to  take  back  sheet 
music  when  it  has  ceased  to  interest  him.  He 
might,  with  equal  propriety,  ask  the  haber- 
dasher to  allow  him  50  cents  for  his  old  hat 
when  he  buys  a  new  one.  The  absurdity  would 
be    carried    still    further    when    the    haberdasher 


asked  the  manufacturer  in  turn  to  allow  him  50 
cents  for  the  old  hat,  for  this  is  really  what 
would  happen  if  an  exchange  of  Records  with 
customers  was  permitted.  Suppose  we  encour- 
aged the  idea  of  an  exchange  of  this  kind  and 
permitted  Dealers  to  allow  10  cents  each  for  old 
Records,  but  refused  to  take  them  back  from 
Dealers,  how  long  could  Dealers  continue  in 
business  with  a  profit  of  5  cents  on  each  new 
Record  sold  in  exchange?  Old  Records  have  no 
value  to  us.  We  cannot  sell  them  to  the  trade 
at  any  price,  and  the  composition  cannot  now  be 
used  over  again.  For  us  to  allow  Dealers  even 
5  cents  each  for  them  would  be  a  reduction  of 
just  so  much  in  our  profits.  To  allow  Dealers 
to  take  back  old  Records  on  any  basis  would 
simply  provide  a  way  for  cutting  prices, — some- 
thing we  have  fought  for  years,  and  expect  to 
continue  to  fight  for  as  many  more.  The  whole 
matter  is  impracticable  and  impossible,  and 
Dealers  will  be  wise  to  do  all  they  can  to  dis- 
courage the  matter.] 


N.  D.  Herbert,  Manchester,  N.  H. — I  would 
like  to  see  an  article  in  the  Phonograph 
Monthly  on  benefits  to  be  derived  from  the 
associating  of  all  the  Dealers  in  each  city.  The 
things  I  liked  best  in  the  January  issue  were 
Editorial  Comments,  "The  Other  13,000,"  and 
I  might  say  the  whole  magazine,  from  start  to 
finish. 

[We  would  like  to  see  this  subject  covered  by 
an  article  from  Dealers  in  any  city  where  a 
plan  of  getting  Dealers  into  an  association  has 
been  successful.  As  a  rule  associations  of  this 
kind  attempt  too  much,  and  they  fail  because  the 
keen  business  competition  between  its  members 
soon  overshadows  its  objects.  An  association  of 
Dealers  might  succeed  if  begun  as  a  social  or- 
ganization, and  business  later  introduced  when 
the  members  knew  each  other  better  and  were 
less  jealous  of  each  other.  We  would  like  to 
print  a  letter  or  two  each  month  on  this  subject.] 


Wilmington  Phonograph  Store,  J.  H.  Hale, 
Prop.,  Wilmington,  O. — I  have  just  received 
your  announcement  in  regard  to  the  exchange 
of  defective  and  cut-out  Records.  I  am  glad  to 
say  I  have  none  of  either  class  on  hand,  for  I 
have  been  careful  to  work  off  the  cut-out  Records 
as  the  change  has  been  announced.  Although 
the  winter  trade  has  been  slow  in  opening  I  am 
now  doing   a  good  business. 


Edison  Phonograph  Monthly,  Feb.,  1909        11 


A.  D.  Diener,  Belief  ontaine,  O. — I  would  like 
to  see  an  article  in  the  Phonograph  Monthly  on 
difference  in  price  on  cash  and  instalment  sales. 

[In  all  business  it  is  justifiable  to  charge  in- 
terest on  money.  The  instalment  business,  as 
practised  by  the  retailer,  is  no  exception  to  this 
rule.  It  is  wholly  within  the  bounds  of  fairness 
and  square  dealing  to  sell  goods  at  a  higher 
figure  on  the  instalment  plan  than  for  cash. 
The  point  to  be  decided  by  the  Edison  Dealer  is 
whether  the  extra  amount  of  business  he  hopes 
for  by  instituting  the  instalment  plan  of  selling 
can  be  obtained  if  he  puts  a  premium  on  instal- 
ment sales  in  the  shape  of  higher  prices.  The 
decision  must  be  made  by  the  Dealer  himself, 
because  so  much  depends  on  the  sort  of  com- 
petition he  has  to  meet.  If  higher  prices  can 
be  asked  without  losing  sales  to  competitors  it 
would  certainly  seem  advisable  to  institute  an 
instalment  plan  on  a  reasonable  basis  of  extra 
charge.  On  the  other  hand,  if  competition  is 
keen  (and  it  generally  is  when  instalment  selling 
has  to  be  considered)  it  has  been  found  that 
the  amount  of  extra  capital  required  in  the 
building  of  a  good  instalment  business  is  tied  up 
for  a  comparatively  short  period  of  time,  and 
therefore,  it  is  thoroughly  practical  to  allow 
time    payments    at    regular   prices. 


Steinhauser  &  Eaton,  Watsonmlle,  Cal. — I 
would  like  to  see  an  article  in  the  Phonograph 
Monthly  on  "Reasons  for  making  a  charge  to 
Dealers  for  Phonograms/'  thereby  requiring  the 
Dealer  to  pay  cost  of  printing  in  addition  to 
postage,  where  mailing  list  is  used — in  fact 
making  the  Dealer  bear  the  whole  load. 

[When  the  Phonogram  was  revived  four  years 
ago  it  was  as  something  apart  from  the  usual 
policy  of  the  Company  concerning  printed  matter 
and  it  was  stated  that  unless  the  trade  wanted  it 
printed  on  the  basis  outlined  it  would  not  be 
issued  at  all.  We  realized  then  (and  the  situa- 
tion is  the  same  to-day)  that  unless  a  charge 
was  made,  the  Phongram  could  not  be  issued 
at  all,  for  otherwise  there  would  be  no  way  of 
limiting  the  demand.  The  fact  that  the  monthly 
edition  is  now  nearly  600,000  and  that  the  trade 
is  paying  25  cents  a  hundred  for  them,  shows 
that  our  original  decision  was  correct.  Without 
a  charge  we  doubt  if  2,000,000  a  month  would 
meet  the  demand.  The  cost  of  such  an  edition, 
even  though  it  was  at  least  $50,000  a  year,  would 
not  be  a  serious  matter  if  i't  was  the  only  ex- 
penditure for  printing  that  was  required.  But 
when  we  must  spend  at  least  five  times  that 
sum  for  forms  that  we  supply  to  the  trade  with- 
out cost,  the  additional  expenditures  must  be 
considered.  If  Dealers  could  know  what  it  costs 
to  exploit  a  product  like  ours  they  would  ap- 
preciate that  even  large  corporations  must  put 
a  limit  on   their  expenses.] 


T.  H.  Gillan,  Mgr.  Music  and  Phonograph 
Dept.,  Humboldt  Piano  Co.,  Humboldt,  Neb. — 
I  would  like  to  see  an  article  in  the  Phono- 
graph Monthly  on  how  to  compete  with  Deal- 
ers who  say  to  prospective  customers,  "I  cannot 
give  you  machines  or  Records  any  cheaper,  nor 
any  extra  Records,  but  I  can  give  you  a  can  of 
paint  or  anything  else  I  wish  to  give  you.'* 
The  things  I  liked  best  in  the  January  issue 
were  the  talks  on  window  cards  ind  mailing 
lists.  I  practice  both.  The  suggestions  are  help- 
ful. 

[It  ought  not  be  difficult  to  compete  with  such 
Dealers,  for  practices  of  the  kind  referred  to  are 
a  violation  of  our  Dealers'  Agreement,  and 
therefore  of  an  unfair  character.  Even  though  a 
customer  may  benefit  by  getting  something  extra 
with  his  purchase,  he  knows  that  the  Dealer  is- 
doing  something  he  ought  not  to  do,  and  he  will 
always  be  distrustful  of  such  a  man.  Doing 
business  by  honest,  upright  methods  pays  in  the 
end.  Edison  Dealers  have  pledged  themselves 
to  give  us  a  "square  deal,"  and  those  who  stick 
to  their  word  will  have  their  own  respect  and 
that  of  the  public] 


L.  Earl  Elsham,  demonstrator  for  The  Traf- 
ford  Co.,  Mason  City,  la. — I  would  like  to  see 
the  Phonograph  Monthly  conduct  a  Technical 
Department,  in  which  the  various  types  of 
Phonographs  and  parts  can  be  discussed.  The 
things  I  liked  best  in  the  January  issue  were 
"Selling  the  Goods"  and  "Store  Management." 

[We  hope  to  begin  a  technical  department  as 
soon  as  we  can  arrange  for  its  regular  continu- 
ance.] 


L.  F.  Averill  &  Son,  Pomfret  Center,  Conn.— 
Congratulations  on  omitting  the  announcement 
on  January  Recqrds.  Think  it  was  a  big  step 
in   the   right  direction. 


Will  A.  Couche,  Gatvler,  South  Africa. — It  is 
with  the  greatest  of  pleasure  that  I  read  of  the 
change  of  Edison  Records  in  the  pamphlet  re- 
ceived from  you.  I  have  owned  an  Edison 
Phonograph  for  about  10  years  now,  and  well  I 
remember  the  first  noticeable  change  in  Rec- 
ords. I  own  one  of  the  largest  types  of  Phonos. 
When  I  first  purchased  it  was  a  concert  ma- 
chine with  the  polyphone  attachment.  I  used 
to  use  the  large  size  concert  wax  Records.  Then 
came  the  Gold  Moulded.  I  secured  an  attach- 
ment to  enable  me  to  convert  it  to  take  the 
G.  M.  Records  and  have  been  using  G.  M. 
Records  ever  since.  I  would  not  part  with  the 
old  machine  for  any  of  the  new.  I  think  it  is 
nearly  time  something  was  done  re  Edison  Rec- 
ords, something  entirely  new,  as  the  market  has 
been  flooded  with  all  kinds  of  cheap  and  nasty 
Records.  I  will  be  pleased  to  learn  more  about 
these  new  Records.  It  seems  toe  good  to  be 
true,  that  an  Edison  is  going  to  run  four  min- 
utes. I  suppose  I  will  be  able  to  secure  attach- 
ments to  apply  to  my  machine.  Again  allow  me 
to  thank  you  for  information  thar  I  have  re- 
ceived. 


12         Edison  Phonograph  Monthly,  Feb.,  1909 


Mrs.  Anna  Felt,  Cortland,  N.  Y.—l  would  like 
to  see  an  article  in  the  Phonograph  Monthly  on 
""Practical  Storage  Batteries  of  proper  kind  to  run 
one  of  your  make  Phonographs."  The  things  I 
liked  best  in  the  January  issue  were  Bulletin 
No.  4.   and   "Protecting  Dealers." 

[The  Chloride  Accumulator  Storage  Battery  is 
thoroughly  practicable  for  the  purpose.  It  is 
listed  in  our  Accessories  Catalogue  at  $14.50.  It 
will  run  a  Phonograph  thirty  hours  on  one 
•charge  and  can  be  recharged  at  a  cost  of  about 
50  cents.]  -• 


A.  B.  Daspit's  Sons,  Ltd.,  Houma,  La.— We 
-would  like  to  see  an  article  in  the  Phonograph 
Monthly  on  form  of  contract  or  lease  for  sell- 
ing  on    installment  plan. 

[We  are  not  willing  to  offer  a  form  of  lease 
for  instalment  sales  because  of  the  wide  varia- 
tion in  the  laws  of  many  States  covering  sales  of 
this  kind.  In  every  town  of  any  size  forms  for 
instalment  sales  are  sold.  These  as  a  rule  are 
■drafted  to  conform  with  the  laws  of  the  State  and 
they  may  be  safely  used  for  selling  any  kind  of 
merchandise.  We  will  appreciate  it  if  some 
Louisiana  Dealers  selling  Edison  Phonographs 
on  instalment  will  mail  one  of  their  forms  to 
the  above-named  firm.] 


As  an  Edison  Dealer,  allow  me  to  express  my 
appreciation  of  the  new  Record  labels.  They 
fill  a  long-felt  want. — J.  R.  Humphrey,  Cam- 
zozo,  N.  Mex. 


Louis  R.  Murray,  Ogdensburg,  N.  Y. — At  last 
you  have  struck  the  right  idea.  No  more  an- 
nouncements on  Records,  if  we  are  to  believe 
the  January  Records — which  Records  bear  no 
verbal  titles. 

And  more,  I  often  thought  that  your  Records 
were  so  superior  to  any  other  that  the  an- 
nouncement, "Edison  Record1'  on  the  Records, 
was  superfluous,  because  one  could  always  tell 
Edison  Records  without  this   adjunct. 

I  have  yet  to  hear  the  Phonograph  owner  who 
does  not  praise  the  Amberol — both  outfit  and 
Records — and  my  customers,  every  one  of  them, 
are  having  their  Phonographs  equipped  as  soon 
as  circumstances  .or  convenience  will  allow  them, 
and  those  who  already  possess  the  new  outfit 
buy  90  per  cent,  of  their  Records  in  Amberol 
style.  All  this  is  through  the  Dealer's  knowing 
and    his    entire    confidence    in   the    new    product. 

All  my  patrons  are  pleased  with  the  new  form 
of  lists  of  latest  Records,  as  they  are  now 
more  interesting  and  practical.  My  own  praise 
also  for  your  new  Monthly  Bulletin. 


E.  A.  Waterman,  Gordon,  Neb. — I  am  a 
Westerner,  born  and  raised  in  New  England, 
and  I  would  like  to  shake  hands  with  Cal 
Stewart.  His  Records  are  among  my  best  sell- 
ers. 


We  would  not  advise  you  to  kill  your  com- 
petitor, but  to  excel  him.  About  the  only  way 
of  accomplishing  this  in  the  talking  machine  busi- 
ness is  by  carrying  a  more  complete  stock  than 
he  does. — The  Whitsit  Monthly. 


Tell  us  what  you  would  like  to  see  treated  in  this   department.     Address  Edison  Phonograph 

Monthly,  Orange,  N.  J. 


Selling  the  Goods 


Window  Display 

As  much  as  we  have  said  in  the  past  about  the 
importance  of  the  store  window,  we  are  still  of 
the  impression  that  many  Dealers'  windows  are 
"not  working."  Take  a  good  look  into  your 
own  window  from  the  outside.  Does  it  make 
you  want  to  go  inside  where  you  can't  see  it? 
Would  that  poorly  dressed,  dusty,  shabby  win- 
dow have  that  effect  on  passers-by?  But  strange 
as  it  may  seem,  that  kind  of  a  window  has  the 
opposite  effect  on  them ;  they  still  remain  passers- 
by  and  always  will  until  you  have  a  window 
that  fairly  greets  everybody  with  a  cheerful,  ir- 
resistible "Oh,  come  on  in."  It  takes  more  than 
the  right  kind  of  a  window  card  to  get  people 
into  your   store.     Nobody  will  see  your  window 


card  unless  your  window  is  clean,  fresh  and 
carefully  arranged.  Don't  pile  stuff  in  your 
window  just  to  show  people  what  a  big  line 
you  carry.  Nobody  likes  to  look  at  a  pile  of 
stuff.  Display  one'  or  two  articles.  Make  your 
window  interesting.  There  are  hundreds  of 
ways  to  do  it.  You  can  get  ideas  from  other 
good  store  windows.  Don't  steal  the  ideas — 
adapt  them  to  your  own  needs.  Why  not  keep 
a  little  window  trimming  book  as  one  Dealer 
does  to  great  advantage?  He  makes  up  a 
weekly  schedule  of  window  display  plans, 
thinks  them  out  several  weeks  in  advance,  mak- 
ing the  necessary  notes  and  crude  sketches.  He 
is  just  as  systematic  about  attending  to  his  win- 
dow   every   week   as    he   is    in   paying  his   bills. 


Edison  Phonograph  Monthly,  Feb.,  1909        13 


Demonstrations 

In  the  past  we  have  always  laid  grea-t  em- 
phasis on  the  importance  of  giving  Edison  con- 
certs. Do  you  give  them  ?  We  know  the  an- 
swer: City  Dealers  do  give  them;  country 
Dealers  do  not, — that  is, — they  don't  give  for- 
mal concerts,  with  invitations,  programs,  etc. 
That's  all  right,  it  isn't  necessary  in  the  coun- 
try. The  necessary  thing  is  to  give  demonstra- 
tions of  Edison  Phonographs  and  Records  in 
both  country  and  city.  Edison  concerts  are  an 
attractive  term  for  an  Edison  demonstration. 
In  a  city  it  is  found  necessary  to  give  "con- 
certs" and  to  have  printed  invitations,  pro- 
grams,   etc.,    in    order    to    properly    demonstrate 


the  Phonograph.  In  the  country  it  is  only 
necessary  to  open  the  front  door  while  a 
Phonograph  is  playing  in  order  to  attract  a  few 
listeners. 

Now  we  come  to  our  point,  and  it  is  a  deli- 
cate one,  too.  How  many  Dealers  really 
demonstrate  the  Phonograph  at  their  city  con- 
cert halls  or  their  country  stores?  It  is  our 
belief  that  most  Dealers  seek  merely  to  enter- 
tain instead  of  to  demonstrate.  If  this  is  true 
here  is  an  opportunity  for  profitable  reform. 
Just  remember  the  following  definition  and  you 
won't  lose  any  sales  on  this  score:  Edison 
demonstration  is  entertainment  with  salesman- 
ship   added. 


Ready-Made  Ads 


e©C  EDISON 
PHONOGMPH 

is  an  entertainer  which  comes 
into  your  home  for  a  small 
price  and  makes  all  kinds  of 
vocal  and  instrumental  music 
available. 

By  means  of  the  AMBEROL  RECORDS, 

Mr.  Edison's  newest  invention,  a  great 
many  other  kinds  of  music,  monologues, 
dialogues  and  other  things  are  available  for 
the  Edison  Phonograph  which  have  not 
before  been  used  in  a  talking  machine. 

Hear    the    Edison    Phonograph    and    the 
Amberol  Records  at  our  store. 

{Dealer 's  name  and  address1^  ■ 


EDISON 

PHONOGRAPHS 

WE  want  everyone  who  has  not  yet  ex- 
perienced the  delight  of  owning  and 
listening  to  an  Edison  Phonograph  to  come 
to  our  store  and  hear  the  Edison  Phonograph 
play.  There  is  only  one  way  to  know  how 
good  the  Edison  Phonograph  is  and  that  is  to 
hear  it.      Nothing  can  describe  it. 

EDISON  AMBEROL  RECORDS 

are  the  new  Records  which  have  just  been  made  to  play  on 
the  Edison  Phonograph.  They  play  twice  as  long  as  the  old 
ones  and  play  far  better.  This  is  the  latest  great  discovery  of 
Mr.  Edison  for  the  benefit  of  his  favorite  invention,  the 
Edison  Phonograph  Equip  your  Phonograph  to  play  Am- 
berol Records. 

{Dealer" s  name  and  address  here\ 


Electro  of  above  Cut:   Single  Col.  7U9;    Double  Col.  710 


Electro  of  above  cut;   Single  Col.  711;    Double  Col.  712. 


14        Edison  Phonograph  Monthly,  Feb.,  1909 

The   Window   as   a   Salesman 


NOTHING  HOLDS 
THEta  ATTENTION 
LONGER-™**  AH 

to  I  son 

PHONOGRAPH 


HAVE   YOU   HEARD 

THE  LATEST  song- 
SUCCESS  ? 

it's  among 

THE       NEW 

EDISON 
RECORDS 


I 


When  a  customer  comes  into  your 
store  you  do  not  show  him  a  Phono- 
graph in  silence. 

You  talk;  you  explain  the  in- 
strument in  detail  and  play  up  its 
advantages. 

If  your  window  doesn't  talk  it 
isn't  a  salesman.  It  may  show 
Phonographs  and  Records,  and  the 
better  it  shows  them  the  better  it 
serves  that  purpose,  but  showing 
them  without  some  talk,  is  like  your 
showing  them  inside  and  saying 
nothing   about  them. 

Window  cards  are  the  voice  of 
the  window.  They  must  be  brief 
but  they  must  make  a  suggestion 
that  those  who  read  will  carry 
away  or  act  upon  immediately. 

A  neck-tie  in  a  window  is  its 
own  argument  because  its  shape, 
pattern  and  material  are  all  evident 
and  these  are  the  qualities — and 
the  only   ones — that  influence  sales. 

A  Phonograph,  on  the  other  hand, 
needs  explanation.  People  want  to 
know  what  it  means  to  them,  so 
its  abilities  and  its  uses  must  be  pre- 
sented by  words  spoken  or  printed. 

We  have,  in  this  month's  series, 
tried  to  bring  out  a  variety  of  uses 
to  which  a  Phonograph  may  be 
put.  We  do  it  by  asking  about  a 
condition  and  suggesting  the  Phono- 
graph as  a  remedy. 

These  cards  ought  to  help.  They 
will  give  any  window  an  interest 
beyond  that  secured  by  merely 
showing  the  goods.     Try  them. 


DO  YOU  PINO 
THE  THfcATHE 
A    GAMBLE. 


9 


an  EDISON 
PHONOGRAPH 

ALWAYS    *AKES     A 


HIT 


Do  the  Children 

keep  you  at  home  ? 

An  EDISON 

PHONOGRAPH 

hnakes,  goin£  out  a 

hardship. 


DO  YOU  CARC  FOR. 

DANCING    ? 
EDISON  PHONOGRAPH 

IS  AVfHOtf.ORCHf*n<A. 


Edison  Phonograph  Monthly,  Feb.,  1909         15 


Trade  Bulletins 


Supplementing  Sales  Department 
Bulletin  No.  20,  Regarding  Com- 
bination Attachments  for  Phono- 
graphs Equipped  with  Repeating 
Attachments.  (See  E.  P.  M.  for 
December,  1908.) 

In  order  to  avoid  error  in  supplying  the  proper 
parts  (on  account  of  Phonographs  of  different 
models  being  in  use)  it  will  be  necessary  in  every 
case  to  observe  the  following  instructions : 

First — If  a  customer  orders  a  combination  at- 
tachment for  use  with  repeating  attachment,  it 
should  be  ordered  from  us  complete,  and  the 
type  and  serial  number  of  machine  for  which 
it  is  intended  must  be  specified. 

Second — If  a  customer  has  already  purchased 
a  combination  attachment,  and  wants  to  fit  it  to 
a  machine  equipped  with  a  repeating  attachment, 
the  combination  attachment  must  either  be  re- 
turned to  us  through  the  Dealer  or  Jobber  with 
the  type  and  serial  number  of  machine  for  which 
it  is  intended,  and  we  will  equip  and  return  it 
with  proper  pulley  and  repeating  attachment 
gear,  no  charge,  or  the  Dealer  or  Jobber  can 
take  back  and  place  in  stock  the  regular  com- 
bination attachment  and  order  from  us  to  take 
its  place  another  attachment,  specifying  it  is  for 
use  with  repeating  attachment,  and  giving  type 
and  serial  number  of  machine  for  which  it  is 
intended. 

One  or  the  other  of  these  methods  is  abso- 
lutely necessary,  due  to  the  various  changes  made 
in  Phonographs,  also  some  few  changes  in  the 
combination  attachments,  which  make  it  im- 
possible for  us  to  determine  what  style  pulley  and 
repeating  attachment  gear  is  required  where 
pulleys  only  are  ordered,  as  was  instructed  in 
our  bulletin  No.  20. 

National  Phonograph  Company. 

January  20th,  1909. 


[  copy  mailed  to  all  dealers  in  the 
united  states.] 

Sales  Department  Bulletin  No.  25, 

January  25,  1909 

Traae  Information  for  Dealers 

in  the  U.  S. 

All  correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY.  SALES 
DEPARTMENT,    Orange,  N.  J. 

Changes  in  Prices  and  Discounts. 
The  attention  of  Dealers  is  directed  to  the  fol- 
lowing  changes    in    the    new    Dealer's   Discount 
Sheet,  Form  No.  1503,  enclosed  herewith: 


1.  The  retail  price  of  our  regular  Recording 
Horn  has  been  reduced  from  $3.50  to  $2.00,  and 
the  Dealer's  net  price  hereafter  will  be  $1.50. 

2.  The  discount  on  repair  parts  has  been 
changed  and  made  uniform  with  the  discount  on 
supply  parts.  Both  will  hereafter  be  50  per  cent. 
The  former  discount  on  repair  parts  was  33  ^ 
per  cent. 

Although  the  new  Discount  Sheet  is  dated  Jan- 
uary 1st,  these  changes  will  not  be  effective  until 
February  1st.  Dealers  are  asked  to  note  these 
changes  on  their  copy  of  the  Dealer's  Agreement 
and  also  to  keep  this  sheet  on  file. 

National  Phonograph  Company. 


Suspended  List,  Jan.  20,  1909 

Superseding  All  Previous  Lists 

This  list  is  supplemental  to  the  Suspended 
Lists  which  appeared  in  the  June,  1908,  and 
succeeding  issues  of  the  Edison  Phonograph 
Monthly.  These  are  still  in  force  and  must 
be  given  the  consideration  by  the  Trade  as  if 
reprinted  in  full  herewith: 

ARK.,   Stuttgart — B.  L.  Williams. 

COLO.,  Delta — T.   J.  Wyatt. 

CONN.,      Norwich  —  Albert      Boardman,       74 

Franklin   St. 
IL.L,.,   Palestine — Clell.    Foreman. 
KANS.,    Garnett — Belle    Smith. 
KY.,    Frankfort — M.    E.    Gordon,    324    Broad- 
way. 
LA.,    New    Orleans — Economical    Drug-    Store, 

1019    Canal    St. 

Huston — M.    B.    Gill. 
ME.,  Westbrook — R.   C.  Boothby,   835  Main   St. 
MICH.,  Morenci — M.  A.  Deline. 
NEB.,    Danbury — S.    S.    Cass. 

Holdreg-e — Baker   &   Morgan. 
OHIO,   Warren — The    Crescent   Supply   Co. 
NEW    JERSEY.    Jersey    City — H.     Spahr,     481 

Palisade     Ave.      (Formerly     324     Central 

Ave.) 
NEW    YORK,    Long    Island    City— M.     Green - 

berg,    63    Borden   Ave. 

Whitehall — Frank     Burt,      Sr.     &     Frank 

Burt,    Jr. 
ORE.,    Portland — Woodard,     Clarke     Co.,     4th 

and  Washington  Sts. 
S.    C,    Charleston — Fred'k    Jordan    Music    Co. 

(Fred'k    Jordan.) 
WASH.,    Chehalis — Staeger    Bros. 

Falls   City — G.   W.   Bonnell. 
REINSTATED. 
VA.,   Norfolk — H.    Ginsberg,    296    Churd      Jt. 

Jobbers  and   Dealers  are   asked  not   to  supply 
any  of  the   above   named   firms  with  our   appi 
ratus,  at  addresses  given  or  any  other  address. 


We  would  like  to  get  back,  for  binding  pur- 
poses, a  limited  number  of  copies  of  the  Edison 
Phonograph  Monthly  for  January,  February, 
April,  Mav  md  June,  1904,  April,  1905,  and 
March,  1906.  Has  any  one  spare  copies  or  these 
issues? 


16         Edison  Phonograph  Monthly,  Feb.,  1909 


Advance   List 

Of  Edison  Standard  and  Edison  Amberol   Records 

for  April,    1909 

r  #  1HE  Standard  and  Amberol  Records  listed  below  will  be  shipped  jrom  Orange  in  time  to  reach 
M      all  Jobbers  in  the  United  States  and  Canada  before  March  25th,    1909,    all   things   being 

M  Javorable,  and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  March  24th.  They  must 
not,  however,  be  exhibited,  demonstrated  or  placed  on  sale  by  Jobbers  or  Dealers  until  8 
A.  M.  on  March  25th.  Supplements,  Phonograms,  Bulletins  and  Hangers  will  be  shipped  with 
Records.  These  may  be  distributed  to  Dealers  after  March  20th,  but  must  not  be  circulated  among 
the  public  before  March  25th.  Jobbers  and  Dealers  may,  however,  deposit  Supplements  and 
Phonograms  in  Mail  Boxes  or  Post  Offices  after  5  P.  M.  on  March  24th,  for  delivery  on  the  following 
day.  Jobbers  are  required  to  place  orders  for  April  Records  on  or  before  February  10th.  Dealers 
should  place  April  orders  with  Jobbers  before  February  10th  to  insure  prompt  shipment  when 
Jobbers'1  stock  is  received. 


Edison  Standard  Records 

10097  Happy  Days  March  Maurice  Levi  and  bis  Band 

This  is  the  first  Edison  Record  made  by  Maurice  Levi  and  his  Band.  Levi  has  already  made 
himself  famous  in  this  country  as  a  distinguished  conductor  of  the  new  school  now  so  popular 
with  the  amusement-loving  public.  This  march  is  from  Mr.  Levi's  own  pen  and  was  first 
performed  under  his  direction  in  connection  with  M'lle  Genee's  New  York  production  of 
"The  Soul  Kiss."  The  march  is  full  of  novel  and  original  effects,  finely  executed,  a 
whistling  chorus  being  one  of  the  striking  departures.  Throughout  the  entire  march 
the  listener  is  impressed  with  the  fact  that  a  strong  personality  emanates  from  the 
rendition.  That  personality  is  Maurice  Levi's.  His  band  is  simply  his  means  of  expressing 
himself.     Publishers,  M.   Witmark   &   Sons,   New  York. 

10098  What  Might  Have  Been  Manuel  Romain 
A  sentimental  reverie  for  high  voice,  sung  in  Mr.  Romain's  characteristic  easy  manner.     The 
slow  waltz  refrain  is  especially  pleasing.     Orchestra  accompaniment.     Music,  Albert  Gumble; 
words,  Dave  J.  Clark;   publishers,  Jerome  H.  Remick  &  Co.,  New  York. 

10099  Christ,  the  Lord,  is  Risen  Today  Edison  Concert  Band 
A  Record  for  Easter  of  unusual  merit.     It  is   a   presentation  of   the   well-known   hymn   and 
alleluia  "Christ,  the  Lord,  is  Risen  To-day,"  arranged  for  the  Edison  Concert  Band  by  F.  W. 
Ecke,  director.     The  singing  of  a  quartette  of  mixed  voices  is  appropriately  introduced,  which 
adds  much  to  the  charm  of  this  number. 

10100  Solitude  of  the  Shepherdess  American  String  Quartette 

This  beautifully  executed  string  quartette  is  a  melody  of  a  pastoral  character.  It  is  written 
by  the  famous  Norwegian  violinist,  Ole  Bull.  This  should  give  some  idea  of  the  worth  of 
the  composition.     Publisher,  Carl  Fischer,  New  York. 

10101  Uncle  Josh's  Second  Visit  to  New  York  Cal  Stewart 

Uncle  Josh  tells  in  his  droll  way  of  experiences  which  the  ordinary  countryman  visiting  a 
large  city  as  a  stranger  would  keep  to  himself.  Uncle  Josh  has  no  false  pride.  If  he  ex- 
periences a  delusion  that  the  "3d  Ave.  Elevated"  is  a  part  of  Brooklyn  Bridge  he  doesn't 
hesitate  to  mention  the  fact. 

10102  Hello  There,  Mclntyre  !  Jack  Lorimer 
Jack  Lorimer  puts   into  his  rendering  of  this   song  all  the  wit   and    humor   of  which   he   is 
capable,  while  his  Scotch  accent  is  one  of  those  things  which  must  be  heard  to  be  appreciated 

to  the  full.     Orchestra  accompaniment.     Music  by  Scott. 

10103  I  Remember  You  Ada  Jones 
The  musical  comedy  "The  Girls  of  Gottenburg"  is  responsible  for  the  popularity  of  this 
comic  song.  It  is  now  being  sung  at  the  leading  vaudeville  theatres  all  over  the  country. 
The  story  is  of  an  unsuccessful  episode  in  the  life  of  a  typical  "confidence  man."  Orchestra 
accompaniment.  Music,  Harry  VonTilzer;  words,  Vincent  Bryan;  publishers,  Harry  Von- 
Tilzer  Music  Publishing  Co.,  New  York. 


Edison  Phonograph  Monthly,  Feb.,  1909         17 

10104  Turkey  Trot  American  Symphony  Orchestra 

A  new  composition  by  Oscar  Haase,  written  in  his  characteristic  style.  An  original  melody 
is  brought  out  by  the  trombones — the  whole  being  played  in  perfect  schottische  or  barn-dance 
time.     Publishers,  Jos.  W.  Stern  &  Co.,  New  York. 

10105  If  You  Must  Love  Someone,  Won't  You  Please  Love  Me  Byron  G.  Harlan 
A  love  ballad  which  makes  a  strong  appeal  to  the  girl  or  the  man  who  has  many  sweethearts. 
Mr.  Harlan  is  very  effective  in  this  song.     His  enunciation  is  good  and  his  tones  are  clear. 
Orchestra    accompaniment.     Music,    Johann    C.    Schmid ;    words,    J.    E.    Dempsey;    publishers, 
H.  A.  Weymann  &  Sons,  Philadelphia. 

10106  A  Meeting  of  the  Hen  Roost  Club  Peerless  Quartette 
A  clever  sketch  written  by  Cal  Stewart.     The  gavel  is  sounded,  the  roll  called  and  the  meetin' 

of  this  distinguished  colored  aggregation  is  opened  by  the  singing  of  "In  the  Dead  of  Night," 
but  'de  reglah  ordah  ob  bizness  am  expensed  wid'  and  the  initiation  of  Pinckney  Marcus 
White  takes  place.  'De  white-wash  brush  an'  de  burnin'  feathah'  are  applied  and  at  last 
the  candidate  is  placed  on  'de  slippery  roost',  whereupon  he  is  declared  to  be  a  'full 
feathered  membah  ob  de  Hen  Roost  Club.'  The  meeting  closes  with  the  singing  of  "Who  Put 
de  Lock  on  de  Hen  House  Door." 

10107  Jennie  Billy  Murray 
Here  is  a  song  that  has  a  real  "rag", — not  only  in  the  accompaniment  but  in  the  melody  itself. 
This  song  will   make    a   hit  with   all    lovers   of   ragtime.     Orchestra   accompaniment.     Music 
and  words  by  Wm.  J.  Montgomery;  publishers,  Jos.  W.  Stern  &  Co.,  New  York. 

10108  The  Directorate  March  New  York  Military  Band 
A  fine  reproduction  of  one  of  Sousa's  earlier  successes.     It  is  a  march  that  is  as  popular  to- 
day and  will   be   as   popular  years  from   now   as   when   it   first  came   out.     Composer,   John 
Philip  Sousa;  publishers,  The  John  Church  Co.,  Boston. 

10109  Playmates  Ada  Jones 
This  song  has  real  child  interest — takes  the  older  ones  back  once  more  to  the  old,  care-free 
days   and   tells   the    child    something   about   the    child-life    of   the    grown-ups.     Orchestra    ac- 
companiment.    Music,  Ralph  Weekes ;  words,  T.  Edmond  Leonard ;   publishers,  W.  T.  Deane 

&  Sons,   Sydney. 

10110  Down  Among  the  Sugar  Cane  Collins  and  Harlan 
A  coon  serenade  sung  in  duet  form  by  Collins  and  Harlan  with  some  original  effects  in  close 
harmony     Orchestra  accompaniment.     The  chorus: 

On't  you  see  de  night  am  fallin',  Susie  don't  you  keep  me  waitin', 

Whippo-will  am  singing  low;  If  you  do  'twill  cause  me  pain; 

Don't  you  hear  de  crickets  callin'.  Moon  am  a-shinin'  and  ma  heart  am  a-pinin' — 

Callin'  you  and  me  to  go.  Meet  me  down  among  de  sugar  cane. 

Music,  Cecil  Mack  &  Chris.  Smith;  words,  Avery  &  Hart;  publishers,  Gotham-Attucks 
Music  Co.,  New  York. 

10111  Uncle  Josh's  Letter  from  Home  Cal  Stewart 
Nobody   else  sees  things   in   the    humorous   way   Uncle   Josh   does.     A   common-place   experi- 
ence— like  stepping  into  the  modern  post-office  through  a  revolving  door,  for  instance, — is  to 
him  an  event  and  therefore   a  source  for   humor.     Uncle  Josh  could  see   a   funny   side  to  a 
barn  door. 

10112  Moon  Winks  Vess  L.  Ossman 
A  banjo  solo  "of  the  first  water",  finely  played  by  an  artist  of  known  ability.     Ossman  was 
especially   happy  in   selecting  "Moon   Winks"   for  reproduction;    every  note  comes   our   clear 
and    musical.     Orchestra    accompaniment.     Composed    by    G.    Stevens;     publishers,     Arnett- 
Delonais  Publishing  Co.,   Chicago. 

10113  Jesus,  Thy  Name  I  Love  Miss  Weber  and  Mrs.  Waterous 
A  duet  with  orchestra  accompaniment  adapted  from  a  well-known   hymn.  The   two  voices — 
soprano  and  contralto — blend  together  perfectly,  and  show  to  fine  advantage  in  the  solo  pas- 
sages of  the  duet.     Miss  Weber  makes  her  debut  as  an  Edison  vocalist  in  this  Record.     Mrs. 
Waterous  will   be   remembered   by  the   splendid  Records  made   with   Mr.   Waterous.     Music, 

J.  P.  Holbrook;  words,  J.  G.  Deck. 

10114  I'm  Looking  for  a  Sweetheart  and  I  Think  You'll  Do  Ada  Jones  and  Billy  Murray 
This  song  is  making  a  "hit"  in  DeWolf  Hopper's  new  operatic  fantasy  "The  Pied  Piper", — 
one  of  the  successful   musical  productions  of  the  season.     Orchestra  accompaniment.     Music, 
Manuel  Klein;  words,  R.  H.  Burnside;  publishers,  M.  Witmark  &  Sons,  New  York. 

10115  She's  No  Friend  of  Danny's  Steve  Porter 
A  vaudeville  sketch  in  which  "He"  endeavors  to  exalt  his  brother   Danny's  character.     But 
"She"  knows  Danny  and  with  a  brilliant  show  of  sparkling  wit  rebuts  every  argument.     The 
trouble  was,  Danny  had  "a  thirst."     The  sketch  ends  with  the  song: — 

My  brother     jnny,  he  said  to  me,  he  wouldn't  drink  any  more 

1  thought  he  was  keepin'  his  word  until  I  found  hUn  drunk  on  the  floor. 

Danny,  I  said  to  him,  "What  have  you' done,  you're  drinkin'  more,  ain't  you  Kid  t  " 

"I'm  not  drinkin'  more."  Danny  said  to  me, 

"No  more  than  evef  I  did  " 


18        Edison  Phonograph  Monthly,  Feb.,  1909 

10116     Ginger  Two-Step  National  (London)  Military  Band 

In  this  gay  two-step  the  quaintest  eccentricities  of  rhythm  are  introduced,  while  the  curious 
gyrations  of  the  euphonium  keep  the  listener  on  the  tiptoe  of  expectation.  Composed  by 
Wurm;  publishers,  Francis,  Day  &  Hunter,  New  York. 

Edison  Amberol  Records 

95  Selection  from  Rigoletto  Edison  Concert  Band 

The  grand  opera  Rigoletto  was  first  produced  at  La  Fenice  Theatre  of  Venice  on  March  n, 
1851.  At  that  time  it  was  Verdi's  most  successful  work  and  its  produtcion  at  once  estab- 
lished his  fame  as  a  composer  of  the  Italian  school  of  opera.  For  this  Record  the  most  widely 
known  passages  of  the  opera  have  been  selected  and  they  are  played  in  the  following  order: — 
Opening  of  Act  2;  Aria,  Caro  Nome  (Gilda),  Act  i;  and  Finale,  Act  1.  Publishers,  Boosey 
&  Co.,  New  York. 

96  If  With  All  Your  Hearts  Reed  Miller 

This  famous  aria  from  "Elijah",  sung  inspiringly  by  Reed  Miller,  tenor,  is  a  great  work  to 
say  the  least.  It  is  without  doubt  the  strongest  solo  number  in  this,  Mendelssohn's  most 
famous  oratorio.  The  reproduction  begins  with  a  dramatic  recitative:  "Ye  People  Rend  Your 
Hearts"  (Joel  ii,  12,  13)  which  directly  precedes  the  aria  proper,  entitled  "If  With  All  Your 
Hearts", — the  words  of  which  are  from  Deut.  iv,  29;  Job  xxiii,  3.  Orchestra  accompaniment. 
Composer,  Felix  Mendelssohn;  publishers,  Oliver  Ditson  Co.,  Boston. 

97  Selection  from  "The  Prima  Donna"  American  Symphony  Orchestra 

"The  Prima  Donna"  is  a  new  successful  light  opera,  being  played  by  Fritzi  Scheff  and  a  fine 
company.  It  will  probably  equal  in  popularity  the  last  production  Fritzi  Scheff  starred  in — 
"M'lle  Modiste" — the  music  of  which  was  also  by  Victor  Herbert.  This  selection  contains 
the  following  "hits"  of  the  show: — "Everybody  Else's  Girl  Looks  Better  to  Me  than  Mine", 
"If  you  Were  I  and  I  were  You",  "Dream  Love",  "I'll  be  Married  to  the  Music  of  the 
Military  Band",  and  "A  Soldier's  Love".  Music  by  Victor  Herbert;  publishers,  M.  Witmark 
&  Sons,   New  York. 

98  If  You've  Won  the  Only  One  in  All  the  World  You  Want  to  Win  Manuel  Romairt 

A  new  sentimental  waltz  song  of  the  same  style  and  character,  and  also  by  the  same  writers 
of  "When  You  Know  You're  Not  Forgotten  by  the  Girl  You  Can't  Forget"  (our  Record 
9544).     This  Record  contains  the  entire  song.     Orchestra   accompaniment.     The  chorus: — 

If  you've  won  the  only  one  You  live  to  love — you  love  to  live — 

In  all  the  world  you  want  to  win.  You've  won  the  best,  the  best  the  world  can  give. 

What  care  you  if  brown  or  blue  If  you've  won  the  only  one  in 

The  eyes  you're  gazing  in?  All  the  world  you  want  to  win. 

Music,   J.  Fred  Helf;  words,  Ed.  Gardenier;  publishers,  Helf  &  Hager,  New  York. 

99  My  Bambazoo  Collins  and  Harlan) 

A  new  Jungle  song  similar  in  treatment  to  "Down  in  Jungle  Town"  (our  Record  9941) 
and  "In  Monkey  Land"  (our  Record  9700)  which  were  also  sung  by  Collins  and  Harlan. 
A  laughable  bit  of  love-making  dialogue  between  a  Zulu  chief  and  the  object  of  his  affec- 
tion is  introduced  between  the  verses.  Being  given  in  jungle  dialect  this  feature  of  the 
Record  is  especially  ludicrous.  Orchestra  accompaniment.  Music,  Ted  Snyder;  words,  Nor- 
man Stadiger;  publishers,  Ted  Snyde1-  New  York. 

100  Dance  of  the  Hours  New  York  Military  Band 

This  fascinating  "Dance  of  the  Hours"  from  Ponchielli's  famous  opera  "La  Gioconda"  is 
the  best  known  excerpt  from  this  impressive  work.  It  occurs  in  the  3rd  act  of  the  opera, 
the  scene  of  which  is  laid  in  the  House  of  Gold.  The  music  begins  tenderly,  indicating  the 
Hours  of  Daybreak.  Then  the  movement  becomes  more  graceful  and  more  refined  as  the  dance 
of  the  Hours  of  the  Day  begins.  This  in  turn  is  followed  by  the  dances  of  the  Hours  of  the 
Evening  and  finally  by  the  Hours  of  the  Night.  The  masked  dancers  representing  the 
Hours  of  the  Night  then  enter  into  combat  with  the  other  forces  represented  and  finally,  Day 
is  victorious.  The  music  is  very  picturesque  and  comes  to  a  close  with  a  rush  of  brilliancy 
wholly   in   accord  .he  triumph   of   Day  over   Night.     Composer,    Amilcare    Ponchielli; 

publisher,  Carl  New   York. 

101  A  String  of  Laughs  {Original)  Murry  K.  Hill 

A  most  entertaining  four  and  a  half  minutes  of  vaudeville  by  one  of  the  cleverest  of  Edison 
entertainers.  Spicy  monologue,  introducing  some  new  "cracks",  a  clever  song  entitled 
"Don't",  and  "400  Nursery  Rhymes  Brought  Up-to-Date"  are  the  interesting  features  of  this 
Record.     Orchestra  accompaniment 

102  Bedtime  at  the  Zoo  Ada  Jones 

A  song  of  a  novel,  imaginative  character  that  is  really  funny.  The  scene  is  night-time  at 
the  Zoo  with  the  sleepy  animals.     The  music  is  written  by  a  well-known  composer  of  comic 


Edison  Phonograph  Monthly,  Feb.,  1909        19 

opera;  the  words  portray  a  graphic  picture  of  a  Zoo  at  night.  Orchestra  accompaniment. 
Music,  Lionel  Monckton;  words,  Percy  Greenbank  &  Leslie  Mayne;  publishers,  Chappell  & 
Co.,  New  York. 

103  Wedding  of  the  Winds  Frosini 
A  Record  by  a  new  Edison  Artist,  known  on  the  stage  as  "Frosini,  Wizard  of  the  Accordion". 
He  comes  from  the  Milan  Conservatory,  Italy.  The  selection  played  is  a  favorite  waltz 
with  admirers  of  the  better  class  of  music.  It  is  considered  to  be  the  best  of  John  T.  Hall's 
compositions,  and  is  well  adapted  for  an  accordion  solo  with  orchestra  accompaniment.  This 
waltz  has  also  been  rendered  by  the  Edison  Concert  Band  and  is  so  listed  (our  Record  8128). 
Composer,  John  T.  Hall;  publishers,  Jerome  H.  Remick  &  Co.,  New  York. 

104  Once  in  a  While  James  F.  Harrison 
A  sentimental  song  for  baritone  sung  in  fine  voice  by  Mr.  Harrison.     This  is  one  of  the  song 
"hits"  in  "Marcelle",  the  new  successful  musical  comedy  by  Pixley  and  Liiders.     There   are 
two  verses  with  refrains.     Orchestra  accompaniment.    Music,  Gustave  Liiders;  words,  Frank 
Pixley;   publishers,  M.  Witmark  &  Sons,  New  York. 

105  Christ  Has  Won  the  Victory  Edison  Concert  Band 
This  inspiring  Easter   anthem  is  here   given  with  a  most  elaborate   and   impressive   musical 
setting.     An  original   introduction   has   been  written  by  F.  W.  Ecke,   director  of  the   Edison 
Concert  Band.     This  harmonious  prelude  suggests  the   dawn  of  a  glorious  Easter  morn,  and 
trumpets  herald  the  glad  tidings  of  the  resurrection.     A  brilliant  burst  of  song  by  a  quartette 

of  mixed  voices  follows  but  an  incidental  soprano  solo  accompanied  by  a  quartette  of  male 
voices  is  really  the  crowning  feature  of  the  composition  as  arranged.  Composed  by  C.  B. 
Hawley;   arranged  by  C.  W.  Ecke. 

106  The  Butterfly  Eugene  C.  Rose  and  George  Rubel 
A  duet  for  flute  and  clarinet  that  is  always  well  received  when  given  in  concert.     The  bril- 
liancy of  the  solo  parts  is  only  excelled  by  the  dash  and  spirit  of  the  duet  passages.     There 

is  not  a  dull  moment  in  the  rendition.  The  orchestra  accompaniment  is  full  of  interest  and 
shines  particularly  at  the  beginning  of  the  trio  where  there  is  a  solo  for  the  G  string.  Com- 
poser,  Theo.  Bendix. 

107  There  is  No  Love  Like  Mine  Will  Oakland 
A  sentimental  ballad  for  high  tenor  sung  with  much  tenderness  and  sincerity  by  Mr.   Oak- 
land.    There  are  few  indeed  who  can  vitalize  songs  of  this  character  in  the  charming  man- 
ner   which    this    well-known    artist    invariably    displays.     Orchestra    accompaniment.     Music, 
Lou  A.  Hirsch;  words,  Jean  C.  Havez;  publishers,  J.  H.  Remick  &  Co.,  New  York. 

108  Little  Arrow  and  Big  Chief  Greasepaint  Ada*  Jones  and  Len  Spencer 
An  original  vaudeville  sketch,  the  first  part  of  which  consists  of  an  amusing  dialogue  in 
Indian  dialect.  Big  Chief  Greasepaint  represents  the  type  of  Indian  seen  on  the  stage. 
Upon  learning  that  Little  Arrow  can  dance  he  wastes  no  time  in  wooing  her,  for  he  sees  the 
possibilities  of  her  success  in  his  Wild  West  Show  company.  This  Record  is  replete  in 
local   color  with   its   Indian   grunts,   yells   and   music.     After   the    betrothal    of   Little   Arrow 

to  Big  Chief  Greasepaint  is  announced  to  the  "tribe"  Little  Arrow  sings  the  following  song 
to  her  chief: 

I  will  be  your  Little  Arrow,  In  a  tent  we'll  live  together. 

And  you'll  be  my  beau.  One  that's  built  for  two. 

You're  a  Big  Chief  of  the  Indians  and  I  love  you  so;  Little  Arrow,  Little  Arrow,  she  love  you. 

109  Three  Dances  from  "Henry  VIII."  Edison  Concert  Band 

Edward  German,  the  writer  of  these  dances,  is  a  well-known  English  composer  who  has 
been  successful  in  writing  incidental  music  to  some  of  Shakespeare's  plays.  The  Dances 
reproduced  on  this  Record  were  written  in  1892,  German  being  especially  commissioned  by 
Sir  Henry  Irving  for  the  purpose.  The  suite  consists  of  three  dances,  Morris  Dance,  Shep- 
herd's Dance  and  Torch  Dance.  They  are  heard  often  as  concert  numbers  on  many  of  the 
best  programmes.     Published  by  Carl  Fischer,   New  York. 

110  Choruses  of  Six  Popular  Songs  Peerless  Qurjt'Hte 
A  good  male  quartette  has  no  rival  in  the  entertaining  line.     The  well  named  Peerless  QuerT- 
tette   makes   an   excellent   Record   by  singing   a   specially    arranged    medley    which    includes 
the  choruses  from  the  popular  songs  named:  "Roses  Bring  Dreams  of      Y OV  "In  Grandma's 
Day",  "When  the  Sheep  Are  In  the  Fold",  "Mandy  Lane",  "Sweetheart  Day5J,   and  "Rain- 
bow". 

*111     My  Uncle's  Farm  Golden  and  Hughes 

A  side-splitting  vaudeville  sketch  in  the  form  of  a  dialogue  between  two  chaps  who  are  not 
particularly  wonderful  themselves,  perhaps,  but  both  of  whom  possess  most  extraordinary 
uncles — wonderful  in  the  extreme,  one  is  led  to  believe.  In  fact,  it  is  difficult  to  determine 
which  uncle  is  the  greater  man  after  listening  to  the  vieing  nephews. 

112     Rubenstein's  Melody  in  F  American  Symphony  Orchestra 

No  composition  of  Anton  Rubenstein,  the  celebrated  Russian  composer  and  piano  virtuoso,  is 
better  known  than  this  simple  "Melody  in  F".     Although  a  famed  writer  of  oratorio,  sym- 

*This  Record  will  be  illustrated  on  the  cover  of  the  April  Phonogram. 


20         Edison  Phonograph  Monthly,  Feb. ,  1909 

phonies,  concertos  and  other  complicated  musical  forms,  the  "Melody  in  F"  is  the  universal 
favorite  of  his  numerous  compositions.  In  the  Record  this  celebrated  "Melody"  is  given  in 
the  form  of  a  paraphrase  which  contains  the  entire  composition.  Composer,  Anton  Ruben- 
stein;  publisher,  Carl  Fischer,  New  York. 

113  How  Algy  Didn't  Propose  Empire  Vaudeville  Co. 

The  answer  is — 'Father'  cannot  learn  to  care  for  'Algy'  (the  reference  is  to  Maria's  father, 
not  Algy's).  'Father's'  name  is  O'Brien.  He  is  "not  Swedish",  and  his  life  aspiration  is  not 
to  have  an  'Algernon'  in  the  O'Brien  family.     So  Algy  leaves  hastily, — in  fact — hurriedly. 

114  American  Patrol  New  York  Military  Band 
A  typical    and   very   popular    patrol    of    patriotic   character.     In  this  Record  the   New   York 
Military  Band   is  at  its  best   and  the   national   airs   "Red,  White   and   Blue",   "Dixie",   and 
"Yankee  Doodle",  which  are  appropriately  introduced,  are  played  with  the  proper  enthusiasm 
and  just  the  right  swing.     Composed  by  F.  W.  Meacham;  publisher,  Carl  Fischer,  New  York. 


On  Fame's  Immortal  Scroll 

Edward  Lyman  Bill  in  the  Music  Trade  Review. 

Is  fame  a  bubble? 

Not  in  all  cases. 

The  management  of  the  New  York  Sunday 
Herald  recently  commenced  the  publication  of 
a  series  of  articles  entitled  "The  Ten  Most 
Famous  Americans  Now  Living."  It  was  an- 
nounced that  politicians  are  to  be  excluded  from 
the  Herald's  "most  famous"  class,  so  a  number 
of  interesting  characters   are  brushed   aside. 

The  first  American  thus  honored  was  Thomas 
A.  Edison,  and  accompanying  the  article  was  a 
reproduction  of  Mr.  Edison's  features  by  a 
well-known    artist. 

When  we  come  to  consider  it,  could  there  have 
been  a  wiser  selection  for  the  first  of  the 
series? 

What  Edison  has  done  through  his  marvelous 
inventive  genius  is  known  to  every  school  boy, 
and  his  < name  and  fame  is  not  confined  alone  to 
this  country,  for  he  ranks  not  only  as  one  of  the 
greatest  Americans  from  an  inventive  viewpoint, 
but  from  an  advertising  standpoint  he  outranks 
them  all,  with  the  exception  perhaps  of  Roose- 
velt, who  will  make  the  world  ring  shortly  with 
his   lion    hunting   exploits. 

Think  of  the  millions  of  talking  machine 
Records  which  have  been  put  forth  in  cartons 
bearing  the  name,  face  and  autograph  of  Edison. 
These  have  gone  to  every  country  in  the  world, 
and  every  island  of  the  sea. 

Edison  has  won  undying  fame  in  his  repro- 
duction of  sound;  then  in  the  electrical  field,  his 
position  is  unquestioned. 

I  have  seen  the  name  of  Edison  advertised 
in  connection  with  electrical  inventions  from  the 
City  of  Mexico  to  Venice.  There  is  scarcely  a 
city  in  Europe  where  some  Edison  specialty  is 
not  exploited  in  the  street  cars  and  newspapers, 
and  certainly  in  America,  the  name  of  Edison  is 


familiar  in  every  home  circle  in  the  land. 

One  does  not  have  to  ask  who  is  Edison,  for 
his  name  is  everywhere,  and  yet  there  are  those 
who  say  that  fame  is  a  bubble,  and  that  it  often 
costs  more  than  it  is  worth. 

That  depends. 

Sometimes  a  fleeting  glimpse  of  notoriety  is 
often    mistaken    for   fame. 

But  really  the  scroll  of  fame  is  not  crowded. 

The  immortals  are  few. 

A  man  who  perhaps  occupied  a  high  position 
during  one  generation  is  forgotten  by  the  next. 

Napoleon's  name  rests  securely  on  Fame's 
scroll,  and  yet  a  great  American,  Ingersoll,  once 
said,  "I  would  rather  have  been  a  French  peas- 
ant and  worn  wooden  shoes,  than  to  have  been 
that  imperial  impersonation  of  force  and  mur- 
der, known  as  'Napoleon  the   Great.'  " 

The  works  of  men,  whether  good  or  bad,  live 
after  them  and  are  not  interred  with  their  bones. 

That  song,  "Drink  to  Me  Only  With  Thine 
Eyes,"  is  still  a  popular  favorite,  but  its  com- 
poser  is  unknown. 

The  fame  of  the  great  composers  rests  more 
securely  than  that  of  some  statesman  who  struts 
across   the   stage   and   is  quickly  forgotten. 

The  fame  of  a  man  like  Edison  is  not  fleeting. 
It  will  not  die  with  him  like  the  fame  of  an 
actor,  for  instance,  snuffed  out  with  death. 

It  will  live  because  Edison  is  a  man  who  has 
done  things.  He  has  utilized  natural  forces  for 
the  entertainment — the  education — the  uplifting 
of  man,  and  his  name  is  chiseled  on  the  im- 
perishable scroll  along  with  the  greatest  which 
this  country  has  ever  produced. 

And  yet  Edison,  like  many  another  man,  has 
won  great  heights,  not  by  any  easy  route,  but 
one  paved  with  the  roughest  kind  of  obstacles. 
"The  heights  by  great  men  gained  and  kept, 
were  not  won  by  sudden  flight.  For  they,  while 
their  companions  slept,  were  toiling  upwards  in 
the  night." 


Edison  Phonograph  Monthly,  Feb.,  1909 
Jobbers  of  Edison  Phonographs  and  Records 


ALA..  Birmingham — Talking  Machine  Co. 

Mobile — W.  H.  Reynalds. 

Montgomery — R-    L    Penlck. 
ARK.,  Fort  Smith — R.  C.  Bollinger. 
CAL.,    Los   Angeles — Southern    Cal.   Music   Co. 

Sacramento — A.   J.  Pommer  Co. 

San  Francisco — P.  Badgalupi  &  Sons. 
KohJer  &  Chase,  Inc. 

COLO.,  Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 
CONN.,   New   Haven — Pardee-Ellenberger   Co. 
D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 
GA..  Atlanta — Atlanta  Phonograph   Co. 
Phillips  &  Crew  Co. 
Waycross — Youmans   Jewelry    Co. 
IDAHO,  Boise — Eiler's   Piano  House. 
ILL.,  Chicago — Babson  Bros. 
Lyon    &   Healy. 
Tames  I.  Lyons. 
The  Vim   Co. 
Montgomery  "Ward   &   Co. 
Rudolph  Wurlitzer   Co. 
Peoria — Chas.  C.  Adams  &  Co. 

Peoria  Phonograph   Co. 

Q,uincy — Quincy  Phonograph   Co. 

IND.,   Indianapolis — Indiana   Phono.    Co. 

Kipp-Link  Phonograph  Co. 
IOWA,  Des   Moines — Harger   &   Blish. 
Hopkins  Bros.  Co. 
Dubuque — Harger  &  Blish, 
Fort   Dodge — Early  Music   House. 
Sioux  City — Early  Music  House. 
KY.,  Louisville — Montenegro-Riehm  Music  Co. 
LA.,    Nevr    Orleans — "William    Bailey. 

National   Automatic  Fire   Alarm    Co. 
MAINE.  Bangor — S.  L.  Crosby  Co. 
Portland — W.  H.   Ross   &  Son. 
MD.,  Baltimore — E.  F.  Droop  &  Sons  Co. 
MASS.,  Boston — Boston  Cycle  &  Sundry  Co. 
Eastern  Talking  Mach.     Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Fitchhnrg — Iver  Johnson   Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
New  Bedford — Household   Furnishing  Co. 
Springfield — Flint    &    Brickett    Co. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 
MICH.,  Detroit — American  Phono.   Co. 

Grlnnell   Bros. 
MINN.,  Minneapolis — Thomas  C.  Hough. 
Minnesota   Phono.  Co. 
St.  Pnnl — "W.   J.  Dyer   &   Bro. 
Koehler   &   HJnrichs. 
Minnesota    Phonograph    Co. 
MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Lonis — Conroy  Piano  Co. 

Koerber-Brenner   Music   Co. 
Sllverstone   Talk.  Mach.   Co. 

MONT.,  Helena — Frank  Buser. 
NEB.,  Lincoln — Ross  P.  Curtice  Co. 

H.   E.   Sidles  Phono.  Co. 
Omaha — Nebraska  Cycle  Co. 

Shultz  Bros. 

N.  H.,  Manchester — John  B.  Varlck  Co. 

N.  J..  Hoboken — Eclipse  Phono.  Co. 
Newark — A.    O.   Petit 
Paterson — James  K.  O'Dea. 
Trenton — Stoll   Blank   Book   and    Station- 
ery Co. 
John  Sykes. 

N.  Y.,  Albany — Finch  &  Hahn. 
Astoria — John  Rose. 
Brooklyn — A.   D.   Matthews'   Sons. 
BiifTnlo-vW.  D.  Andrews. 

NealA  GJark  <fc  Neal   Co. 
Elmlra — Elmira  Arms  Co. 


Gloversville — American   Phono.    Co. 
Kingston — Forsyth    &    Davis. 
New    York    City— Blackman    Talking   Ma- 
chine  Co. 

J.    F.   Blackman   &   Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Jacot  Music   Box  Co. 

"Victor   H.   Rapke. 

Regina  Co. 

Siegel-Cooper  Co. 

John  Wanamaker. 

Alfred  Weiss. 
Oswego — Frank   E.   Bolway. 
Rochester — Mackie  Piano,   O.    &  M.    Co. 

Talking  Machine  Co. 
Schenectady — Finch  &  Hahn. 

Jay   A.  Rickard   &   Co. 
Syracuse — W.   D.   Andrews. 
Troy — Finch    &   Hahn. 
"Utica — Arthur    F.    Ferriss. 

William  Harrison. 

Utica  Cycle  Co. 
OHIO,  Canton — Klein  &  Heffelman  Co. 
Cincinnati — Ball-Fintze   Co. 

Milner  Musical  Co. 

Rudolph   Wurlitzer    Co. 
Cleveland — Eclipse  Musical  Co. 
Columbus — Perry  B.  Whitsit  Co. 
Dayton — Niehaus  &  Dohse. 
Newark — Ball-Fintze   Co. 
Toledo — Hayes  Music  Co. 
OREGON,  Portland — Graves   Music   Co. 
OKLA.,  Oklahoma  City — Smith's   Phono.   Co. 
PENNA.,   Allentown — G.    C.    Aschbach. 
Easton — The  Werner  Co. 
Harrishurg — Louis   Buehn   &   Bro. 
Philadelphia — Louis   Buehn    &    Bro. 

C.  J.  Heppe  &  Son. 

Lit  Bros. 

Musical   Echo   Co. 

Penn    Phonograph    Co. 

John    Wanamaker. 

Western   Talking  Mach.  Co. 

H.  A.   Weymann    &   Son. 
Pittsburg — Standard   Talk.  Mach.   Co. 
Reading — Reading   Phonosrraph    Co. 
Scranton — Ackprman    &   Co. 

Technical    Supply  Co. 
Wllliamsport — W.    A.    Myers. 
R.   L,  Providence — .T.    A.    Foster   Co. 

Household   Furniture  Co. 

J.  Samuels  &  Bro. 
TENN.,  Knoxville — Knoxville  Typewriter   and 
Phonograph   Co. 
Memphis — F.  M.   At  wood. 

O.  K.  Houck  Piano  Co. 
Nashville — Magruder  &  Co. 

Nashville  Talkinsr  Mach.  Co. 
TEX..  Dallas — Southern   Talking  Machine   Co. 
El  Paso — W.  G.  Walz  Co. 

Fort   Worth — Cu Turnings.    Shepherd    &    Co. 
Houston — Texas  Piano   &  Phono.  Co. 
San  Antonio — H.  C.  Rees  Optical  Co. 
UTAH.  Osrden — Proudfit  Sporting  Goods  Co. 

Salt  Lake  City — Clayton-Daynes  Music  Co. 
VT.,    Burlington — American    Phono.    Co. 
VA.,  Richmond — C.   B.   Haynes   &   Co. 
WASH.,  Seattle — D.   S.   Johnston   Co. 

Kohler   &   Chasp. 
Spokane — Spokane  Phonograph   Co. 
WIS.,   Milwaukee — Lawrence   McGreal. 
CANADA,  Quebec — C.   Robitaille. 

St.   John — W.   H    Thorne   &   Co.,   Ltd. 
Toronto — R.   S.   "Williams   &  Sons  Co.,   Ltd. 
Vancouver — M.  W.  Waitt  &  Co. 
"Winnipeg — R.  S.  Williams   &   Sons  Co.,  Ltd. 


Broaden 
\bur  Field 


— and  increase  your  sales.     A  dealer  makes  a  serious  mistake 
by    selling  records  and  instruments   for  amusement    purposes 
alone.     There  is  besides  the   amusement  field  the  vast  field  of 
education  from  which  can  be  reaped  an  abundant  business.     Here 
the  dealer  can  increase  the  sale  of  records  to  those  who  already 
own  phonographs,  and  can  sell  both  instruments  and  records  to  a 
very  large  number  of  cash  customers  who  would  never  think  of  buy- 
ing a  phonograph  except  for  educational  purposes.     All  this  is  made 
possible  through 

I.C.S.  LANGUAGEJY5TEM 

PHONOGRAPH 

There  is   a   great  opportunity  for  you  to   sell   I.  C.  S.  Lan- 
guage  Outfits   to   people  who   are    going   abroad  or  who  desire 
to  learn  a  language  for  the  sake  of  the  knowledge  of  it  alone;  to 
those  who  desire  to  qualify  for  positions  as  translators  and  for- 
eign correspondents;  and  to  foreigners  who  wish  to  learn  to 
speak  English.     No  sledge  hammer  is  needed  to  get  it 
clearly  into  your  head  that    this  presents    a  sure  way 
of   broadening  your   field  of  work    and    increasing 
your    sales.      For    the    sake  of    good    business 
sense,  boom  the  I.  C.  S.  Language  feature  of 
the  business. 

International 
Correspondence   Schools 

SCRANTON,  PA. 


T5£  EDISON 

PHONOGRAPH 
MONTH 


Vol.  VII 


March,  1909 


No.  3 


Two  Kinds  of  Team  Work. 

See  Page  6. 


<7D/Te  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  March,  1909 


Editorial  Comment  .....  1 

Notice  about  Governors  .  .  .  .  .3 

Price-Cutting  Suits  .....  4 

A  Great  Thing  for  the  Dealer  .  .  .  .5 

Selling  the  Goods    ......  6 

How  to  Win    .  .  .  .  .  .  .8 

Why  They  Get  Tired         .....  8 

Printed  Matter  .  .  ...  .  .9 

Personal       .......  9 

The  Phonograph  of  To-day     .  .  .  .  .10 

A  New  One  ......  10 

How  to  Put  in  a  New  Main  Spring   .  .  .  .12 

A  Mechanical  Department  .  .  .  .13 

Reprint  of  Two-Page  March  Magazine  Advertisement         14,  15 

The  Other  13,000 .16 

Trade  Bulletins        ......  20 

Suspended  List,  February  20,  1909      .  .  .  .20 

Playing  Up  Amberol  Records— Ready  Made  Ads  .  21 

Advance  List  of  Edison  Standard  and  Edison  Amberol  Records 

for  May,  1909 22 

Advance  List  of  New  Bohemian,  French,  German,  Italian, 

Polish  and  Swedish  Records  .  .  .26 

Jobbers  of  Edison  Phonographs  and  Records  .  .  .29 


<&/£  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,  Orange,  N.  J. 

NEW  YORK:   10  FIFTH  AVENUE 

NATIONAL  PHONOGRAPH  CO.,  I/TD.,  VICTORIA  ROAD,   WI^ESDEN,  LONDON,  N.  W. 

NATIONAL  PHONOGRAPH  CO.  OP  AUSTRALIA,  LTD.,  340  KENT  STREET,  SYDNEY,  N.  S.  W. 

MEXICAN  NATIONAL  PHONOGRAPH  CO.,  MEXICO  CITY. 

COMPANIA  EDISON  HISPANO-AMERICANA,  VIAMONTE  516,  BUENOS  AIRES. 

EDISON  GESELLSCHAPT,  M.  B.  H„  SUD-UFER  24-25,  BERLIN. 

COMPAGNIE  FRANCAISE  DU  PHONOGRAPHS  EDISON,  42  RUE  DE  PARADIS,  PARIS. 

All  communications  to  T/te  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J. 


Vol.  VII, 


MARCH,  1909 


No.  3 


TO  DETERMINE  how  many  new  Stand- 
ard Records  and  how  many  new  Ara- 
berol  Records  to  put  out  each  month 
has  become  a  somewhat  perplexing  prob- 
lem to  the  National  Phonograph  Co.  Nor  do  the 
suggestions  received  from  Jobbers  and  Dealers 
afford  much  assistance  in  reaching  a  satisfactory 
conclusion,  for  some  of  these  suggestions  are  radi- 
cally different.  On  one  hand  we  are  urged  to  cut 
the  standard  list  down  as  low  as  ten  a  month  and 
on  the  other  the  claim  is  made  that  it  would  be 
unfair  to  thousands  of  Phonograph  owners,  who 
have  not  yet  added  attachments  to  their  machines, 
to  give  them  a  smaller  list  than  twenty  to  select 
from.  No  one  takes  exception  to  putting  out  at 
least  twenty  new  Amberol  Records  monthly.  On 
the  contrary  not  a  few  have  expressed  the  belief 
that  until  the  total  number  in  the  catalogue  has 
been  considerably  increased,  a  still  larger  number 
might  be  put  out  each  month. 

Aside  from  these  varying  suggestions  of  the 
trade,  the  most  important  evidence  we  have  upon 
which  to  base  an  opinion  is  the  total  of  the 
orders  placed  in  advance  by  Jobbers  for  each 
kind  of  Records.  When  the  March  lists  were 
made  up  an  arbitrary  cut  from  twenty-four  to 
twenty  was  made  in  the  two-minute  list,  not 
because  of  any  definite  information,  but  because 
of  a  belief  that  the  Jobbers'  advance  orders 
would  indicate  that  such  a  cut  was  advisable. 
The  Jobbers'  orders,  however,  did  not  show 
enough  of  a  falling  off  to  confirm  our  judgment 
and  they  have  not  shown  a  great  falling  off  any 
month   since. 

It  is  these  conflicting  conditions  that  make  the 
question  perplexing.  Those  of  our  people  whose 
duty  it  is  to  decide  upon  the  monthly  list,  have 
felt  that  there  could  be  no  doubt  about  putting 
out  twenty  new  Amberol  Records  a  month. 
There  would  have  been  no  criticism  had  we  put 
the  Amberol  Record  on  the  market  with   a  cata- 


logue of  200  to  300  selections  instead  of  the  50 
that  were  issued  in  October.  On  the  contrary, 
we  have  been  criticised  for  not  holding  back  the 
first  list  until  it  was  200  or  more.  Such 
critics  have  declared  that  the  sale  of  attach- 
ments would  have  been  even  greater  had  there 
been  200  Amberol  Records  in  the   first  list. 

So  far  as  the  Amberol  Records  are  concerned, 
we  think  that  the  trade  should  regard  them  just 
as  if  they  were  part  of  what  should  have  been 
the  first  list  and  not  as  part  of  a  monthly  list. 
In  our  opinion,  from  the  stock,  and  cash  stand- 
points the  trade  is  better  off  to  handle  twenty 
Amberol  Records  monthly  than  if  it  had  been 
asked  to  order  a  stock  from  200  selections,  and 
pay  for  the  entire  lot  at  one  time.  Then,  too,  the 
smaller  list  and  the  monthly  lot  of  twenty,  while 
they  have  limited  the  choice  of  buyers,  have  un- 
doubtedly caused  a  greater  sale  of  each  selection 
than  if  200  had  been  issued  in  October.  This 
view  is  confirmed  by  the  advance  orders  for 
Amberol  Records,  which  are  already  nearly  75 
per  cent,  of  the  advance  orders  for  the  two- 
minute  selections.  On  the  whole,  we  believe  that 
our  handling  of  the  Amberol  lists  has  been 
extremely  conservative  and  such  as  to  relieve 
us  of  any  charge  that  we  are  desirous  of  over- 
stocking the  trade. 

We  do  not  feel  so  certain  of  our  position  con- 
cerning the  two-minute  Records.  Considering 
the  short  time  since  October  1st,  a  remarkably 
large  number  of  Phonographs  have  been 
equipped  to  play  Amberol  Records,  but  there 
are  still  a  much  greater  number  of  Phonographs 
not  yet  so  equipped.  It  seems  to  us  to  be  our 
duty  to  continue  to  put  out  a  fairly  adequate 
list  of  two  minute  Records  until  such  time  as 
a  much  larger  number  of  Phonographs  have 
been  equipped  to  play  the  larger  Record.  One 
things  seems  sure.  If  the  public  stops  buying 
two-minute    Records    to    any   extent,    the    Dealers 


2      Edison  Phonograph  Monthly,  March,  1909 


will  cut  down  their  orders,  the  Jobbers  will  de- 
crease their  advance  orders  and  then  we  shall 
know  just  how   to  handle  the   list. 

The  trade  should  not  lose  sight  of  the  fact 
that  we  are  compelled  to  consider  the  entire 
country  in  making  up  the  monthly  list.  Just 
as  one  section  will  have  a  large  demand  for  a 
certain  Record,  while  other  sections  pay  little 
attention  to  it,  so  it  is  with  the  two-minute  list. 
Almost  on  the  same  day  last  month  we  had  a 
letter  from  a  Jobber  in  one  section  suggesting 
a  further  cut  in  the  Standard  list,  and  a  visit 
from  a  Jobber  in  another  section  during  which 
he  strongly  advised  against  cutting  the  list  to 
less  than  twenty. 

Of  this  the  trade  may  rest  assured:  It  has 
never  been  the  policy  of  the  National  Phono- 
graph Company  to  work  in  any  way  antag- 
onistic to  the  welfare  of  Jobbers  and  Dealers  and 
we  will  not  do  so  in  handling  the  present  situa- 
tion. We  are  daily  watching  every  phase  of 
it  and  will  adapt  our  plans  to  meet  the  changes 
as  they  develop.  We  want  Jobbers  and  Dealers 
to  be  equally  on  the  alert,  so  that  their  orders 
for  new  Records  of  both  kinds  will  be  repre- 
sentative of  the  true  conditions  in  their  cities  or 
towns. 


On  another  page  is  reprinted  an  article  taken 
from  the  Quoin  Club  Key,  the  official  organ  of  a 
club  of  representatives  of  thirty  national  maga- 
zine and  weekly  publications.  The  same  matter 
also  appeared  in  the  February  issues  of  the  pub- 
lications represented  in  the  club.  It  is  an  inter- 
esting article,  for  it  is  literally  true.  The  talking 
machine  industry  owes  more  to  the  advertising 
done  by  the  various  companies  than  any  other 
single  factor  and  the  greater  part  of  this  adver- 
tising has  been  done  in  the  publications  repre- 
sented by  the  Quoin  Club. 


A  matter  for  congratulation  is  the  evident 
improvement  in  reading  the  Phonograph 
Monthly  by  Dealers  each  month.  We  are 
constantly  receiving  letters  and  other  evidence 
which  shows  that  more  and  more  Dealers  are 
reading  it  and  keeping  files  of  it  for  future 
reference.  We  hope  eventually  to  know  that 
every  Dealer  pursues  the  same  course.  We  shall 
then  have  the  best  and  most  aggressive  lot  of 
Dealers  in  the  country,  not  alone  because  they 
read  our  house  publication,  but  if  they  are  live 
enough  to  read  it  they  will  be  live  to  every  other 
feature  of  the  business. 


The  February  issue  of  the  Whitsit  Monthly, 
published  by  the  Perry  B.  Whitsit  Company, 
Edison  Jobbers  at  Columbus,  Ohio,  contains  some 
breezy  remarks  and  optimistic  statements  ad- 
dressed primarily  to  the  "calamity  howlers"  who 
are  crying  "hard  times"  and  "poor  business." 
Here  are  a  few  of  the  paragraphs  selected  at 
random: 

Size  up  the  situation.  Take  a  good  broad 
view  of  it.  You  have  your  money  invested  in  a 
line  which  is  as  staple  as  flour  and  will  sell  as 
readily  to  a  music  hungry  public  as  a  life  pre- 
server will  to  a  drowning  man — more  or 
less.     *     *     * 

Sit  down  and  figure  out  what  a  small  per- 
centage of  people  in  your  immediate  locality  you 
have  demonstrated  the  talking  machine  to.  Rely- 
ing wholly  upon  your  recollection:  Did  you  not 
sell  the  greater  portion  of  these?  What  about 
that  great  big  majority  who  know  nothing  of 
the  merits  of  a  high-class  talking  machine?  Is 
it  not  reasonable  to  suppose  that  hundreds  of 
these  people  could  be  sold  by  a  little  energetic 
work?  Are  these  people  to  be  allowed  to  go 
along  forever  without  knowing  the  merits  of  the 
talking  machine?  This  may  all  sound  theoret- 
ical, but  it  is  not.    These  are  cold  facts.     *     *     * 

Why  not,  then,  get  optimistic?  Its  just  as 
plain  as  two  and  two  make  four.  Whenever  a 
Dealer  remarks  to  us  that  he  has  sold  an  unrea- 
sonably small  number  of  machines  during  the 
past  month  or  year,  it  does  not  take  us  long  to 
form  our  opinion.  He  simply  has  not  gone  about 
his  work  in  a  determined  manner.  If  he  had  his 
machine  sales  for  a  year  would  not  be  limited  to 
three  or  four.  They  would  run  into  as  many 
dozens.  Do  not  get  the  idea  that  because  your 
business  in  1908  dropped  behind  the  form  it 
showed  in  1907  and  1906  that  it  is  going  to  con- 
tinue to  drop.  The  talking  machine  is  growing 
in  favor  among  all  classes  of  people  and  more 
especially  with  the'  better  classes. 

The  entire  article  referred  to  is  full  of  sound 
advice  and  should  do  considerable  toward  im- 
proving conditions  among  Dealers  in  the  terri- 
tory where  it  circulates. 


An  Advance  List  of  10  Bohemian,  52  French, 
29  German,  25  Italian,  8  Polish  and  18  Swedish 
Records  (two-minute)  is  given  on  pages  26,  27 
and  28  of  this  issue.  The  important  thing  about 
the  list  is  that  all  Jobbers  and  Dealers  should 
read  it  over,  make  up  their  minds  which  of  the 
languages  will  sell  in  their  territory,  order  a 
quantity  of  each,  get  a  supply  of  printed  matter 
and  go  after  the  business  that  they  ought  to 
produce.  Probably  no  one  in  the  entire  trade  has 
such  a  patronage  as  will  enable  him  to  sell 
Records  in  all  the  languages  named,  but  there 
are  few  who  cannot  carry  and  sell  some  of  the 
languages.  Many  a  Dealer  would  find  that  he 
could   do   quite   a   nice   business   in   foreign   Ian- 


Edison  Phonograph  Monthly,  March,  1909      3 


guage  Records  by  making  up  mailing  lists  of 
foreign-born  people  in  their  vicinity  and  sending 
some  printed  matter  to  each  nationality,  first 
stocking  such  Records  as  are  likely  to  be  de- 
manded. Carrying  foreign  Records  means  the 
sale  of  machines  as  well  as  Records.  When  a 
foreign-born  man  learns  that  Records  in  his 
native  language  can  be  had  he  is  very  apt  to 
want  a  Phonograph,  so  as  to  hear  them  and  to 
play  them  for  his  friends.  Foreign  Records  are 
worth   serious  consideration   at  all   times. 


Occasionally  our  mail  brings  us  a  letter  read- 
ing something  like  this:  "I  have  in  my  collec- 
tion of  Records  one  of  'The  Last  Rose  of  Sum- 
mer,' sung  by  Miss  Marie  Narelle.  Can  you 
give  me  the  numbers  or  names  of  others  in  your 
catalogue  of  the  same  character  ?"  If  this  question 
was  asked  of  you  or  one  of  your  salesmen,  would 
it  be  answered  promptly?  Probably  not,  yet  the 
secret  of  successful  salesmanship  lies  in  knowing 
the  goods  you  are  exploiting. 

It  would  be  manifestly  impossible  for  us  to 
publish  in  any  one  form,  without  considerable  ex- 
pense, a  list  of  the  Records  which  might  be 
classed  as  "similar  in  character."  But,  reading 
over  and  studying  the  titles  of  our  Records, 
along  with  the  playing  of  them,  will  train  the 
salesman  to  unconsciously  think  of  selections  sim- 
ilar to  one  called  for  in  particular.  Don't  offer 
a  "Fol-the-rol-lol"  to  a  customer  who  asks  for 
"Annie  Laurie,"  or  a  selection  "of  about  that 
character."  You'll  lose  the  sale  and  create  a 
bad  impression.  Study  the  people  who  come 
into  your  store.  Force  upon  them  the  musical 
education  you  secure  through  the  constant  hand- 
ling of  Records  without  realizing  it,  and  in  a 
manner  that  will  not  offend.  They'll  certainly 
appreciate  your  interest. 


In  a  few  days  more  Edison  Dealers  will  have 
something  absolutely  unique  in  the  history  of 
the  world,  namely  Phonograph  Records  made 
by  the  ruler  of  a  great  nation.  Mr.  Taft  will, 
on  March  4th,  become  the  President  of  the 
United  States,  and  the  Edison  Records  made  by 
him  last  summer  will  take  on  a  new  interest.  It 
is  a  feature  that  ought  to  mean  the  sale  of  many 
more  of  the  Taft  Records,  and  it  will  sell  more 
if  Dealers  take  advantage  of  the  situation.  A 
year  ago  the  mere  suggestion  that  it  would  be 
possible  to  buy  Records  made  by  the  President 
of  the  United  States  would  have  been  received 
with  incredulity.  And  yet  in  a  few  days  they 
will  exist  and  may  be  had  at  a  price  within  the 
reach  of  the  poorest.  Truly  we  are  a  demo- 
cratic people. 


Now  that  the  title  numbers  of  the  Amberol 
Records  have  reached  100  there  is  a  slight 
danger  of  the  numbers  being  confused  with  those 
of  Standard  Records.  It  is  probable  that  within 
a  year  or  so  the  low  numbers  of  the  Standard 
Records  will  be  eliminated  by  being  cut  out  or 
being  made  over,  but  so  long  as  any  duplica- 
tions exist,  Jobbers  and  Dealers,  in  ordering, 
should  keep  the  lists  separate,  stating  in  each 
case  whether   Standard  or  Amberol  are  wanted. 


Notice  About  Governors 

About  a  year  ago  we  made  a  slight  change  in 
the  construction  of  the  governor  for  spring-motor 
machines  by  attaching  an  additional  collar  to  the 
governor  shaft.  This  new  collar  is  connected 
to  the  regular  collar  by  a  wire  spring,  but  the 
old  collar  is  still  tapped  for  the  set-screw.  This 
small  hole  is  purely  for  the  convenience  of  our 
factory  assembly  department.  Apparently  Job- 
bers and  Dealers  seem  to  be  under  the  impression 
that  the  set-screw  is  missing,  and  proceed  to 
place  one  in  the  hole  in  the  collar.  To  do  so 
defeats  the  object  for  which  the  improvement 
was  introduced. 

From  the  numerous  requests  received  recently 
from  the  trade  for  set-screws  it  appears  that 
the  detail  is  generally  misunderstood.  It  is 
hoped  that  this  notice  will  clear  up  the  misun- 
derstanding.          

Corrections 

Two  slight  errors  were  made  in  the  printing 
of  our  Domestic  Record  Catalgoue,  Form  1460. 
On  the  bottom  of  page  28  the  selection  "Hello, 
Central,  Give  Me  Heaven,"  is  given  as  No.  7582, 
when  its  correct  number  is  No.  7852.  On  page 
55,  under  the  heading  of  "Miscellaneous  Talking 
Records,"  the  "23rd  Psalm  and  Lord's  Prayer,"  by 
Len  Spencer,  is  given  as  No.  9155.  Its  correct 
number  is  8155.  Dealers  are  asked  to  make  a 
note  of  these  facts  and  explain  the  errors  to  any 
of  their  customers  who  may  notice  them. 


Pushing  Amberols 

We  take  this  means  of  thanking  the  hundreds 
of  Edison  Dealers  all  over  the  country  who  are 
advertising  the  Amberol  and  other  Edison  Rec- 
ords in  their  local   newspapers. 

Every  mail  we  get  is  filled  with  advertise- 
ments clipped  from  newspapers  and  mailed  us 
by  Dealers,  and  all   are  carefully  noted. 

We  are  glad  that  you  see  the  Amberol  Rec- 
ord in  the  same  light  as  we  ourselves  do,  that  is, 
as  the  greatest  advance  ever  made  in  Phono- 
graph Records. 


4       Edison  Phonograph  Monthly,  March,  1909 


Price-Cutting  Suits 

Principally  to  show  that  there  is  no  let  up  in 
our  efforts  to  prosecute  price-cutting  firms  and 
also  to  show  that  the  courts  everywhere  recognize 
the  validity  of  our  Jobbers'  and  Dealers'  Agree- 
ment, we  print  below  three  out  of  a  number  of 
decisions  recently  made  in  suits  brought  by  the 
National  Phonograph  Co. 

A  restraining  order  was  recently  granted  in 
the  suit  against  George  J.  Raymond,  who  does 
a  large  business  in  job  lots  of  goods  at  Boston 
under  the  name  of  Raymond  Syndicate.  He  is 
well  known  in  all  that  part  of  Massachusetts, 
dealing  principally  in  clothing  and  wearing  ap- 
parel, but  recently  has  been  offering  our  Records 
at  cut  prices,  whereupon  we  brought  suit  and 
secured  this  restraining  order.  The  order  in  full 
is  as  follows: 

CIRCUIT  COURT  OF  THE  UNITED  STATES. 
DISTRICT  OF  MASSACHUSETTS. 


New  Jersey  Patent  Company 

and 
National  Phonograph  Company, 
Plaintiffs, 
vs. 
George  J.   Raymond,  Doing  Business 
Under  the  Name   and  Style  of 
Raymond  Syndicate, 

Defendant. 


Bill  in  Equity 
on 

Letters    Patent 
Nos. 782,375 
and  880,707. 


RESTRAINING    ORDER. 
LOWELL,  J.  Jan.   8,    1909. 

_  On  reading  the  Bill  of  Complaint  herein  and  the  mo- 
tion of  the  Plaintiffs  for  a  temporary  restraining  order, 
the  affidavits  of  Frank  L.  Dyer,  Joseph  W.  Scott,  Charles 
P.  Trundy,  Arthur  W.  Chamberlain,  Albert  C.  Ireton, 
and  Jonas  W.  Aylsworth,  in  support  of  said  motion,  it 
is  by  this  Court  this  8th  day  of  January,  1909,  or- 
dered that  the  said  Defendant,  George  J.  Raymond  and 
his  agents,  attorneys,  servants,  and  workmen,  pending 
the  decision  of  this  Court  on  the  motion  for  a  prelimi- 
nary injunction  heretofore  filed  and  upon  which  a  sub- 
poena has  duly  issued  requiring  the  said  Defendant  to 
show  cause  against  the  said  motion,  be  temporarily  re- 
strained and  enjoined  from  directly  or  indirectly  using, 
or  causing  to  be  used,  or  selling,  or  offering  for  sale, 
or  causing  to  be  sold,  apparatus,  articles,  or  devices  em- 
bodying the  invention  and  improvements  set  forth  in  said 
Letters  Patent  Nos.  782,375  and  880,707,  and  from  in- 
fringing upon  or  violating  the  said  Letters  Patent  in  any 
way  whatsoever,  and  from  moving,  secreting,  or  other- 
wise disposing  of,  or  intermeddling  with  any  Composi- 
tions for  Making  Duplicate  Phonograph  Records,  or 
Phonograph  Records  covered  by  said  Letters  Patent  and 
now   in   his  possession. 

By  the  Court: 
(Sea!)  Alex.  H.  Trowbridge, 

Clerk. 

A  final  decree  has  now  been  entered  in  the 
suit  of  New  Jersey  Patent  Company  and  Na- 
tional Phonograph  Company  vs.  Wright-Metzler 
Company.  This  was  a  price-cutting  suit,  the  de- 
fendant being  a  concern  at  Connellsville,  Pa.,  and 
the  suit  was  brought  in  the  United  States  Court 
at  Pittsburg.  A  preliminary  injunction  was 
granted  last  October.  This  suit  was  settled  by 
the  defendant  consenting  to  this  final  decree 
awarding  a  perpetual  injunction  and  costs.  While 
the   decree   states   that  the   complainants   waived 


an  accounting,  this  was  because  the  defendant 
paid  to  the  complainants  fifty  dollars  in  cash  and 
sent  to  us  their  entire  stock  of  Edison  Phono- 
graphs and  Records,  namely,  two  Home  Phono- 
graphs, one  Standard  Phonograph,  377  standard 
Records,  besides  several  Phonograph  parts  and 
sundries.     The  decree  in  full: 

At  a  stated  term  of  the  Circuit  Court  of  the  United 
States  for  the  Western  District  of  Pennsylvania,  held 
at  the  United  States  Court  Rooms,  in  the  City  of  Pitts- 
burg, on  the    18th  day  of  January,    1909. 

Present:    Hon.   Joseph   Buffington,   U.   S.   Judge. 


New  Jersey  Patent  Company 

and 
National  Phonograph  Company, 
Complainants, 
vs. 
Wright-Metzler  Company, 

Defendant. 


In  Equity  No.  39, 

Letters   Patent   Nos. 

782,375   and 

798,478. 


FINAL  DECREE. 

This  cause  having  come  on  to  be  heard  at  this  term 
of  Court,  upon  the  pleadings  and  proceedings  had 
herein,  it  is,  upon  motion  of  Messrs.  Bakewell  &  Byrnes, 
Solicitors  for  Complainants,  the  defendant,  Wright- 
Metzler  Company,  appearing  by  its  Solicitors,  Messrs. 
Hosack,  Knox  &  Hosack,  and  submitting  and  consenting 
to   a  consent  decree,   such   consent  is  entered  as   follows: 

That  Letters  Patent  of  the  United  States,  No.  782,375, 
issued  on  the  14th  day  of  February,  1905,  to  Jonas  W. 
Aylsworth,  assignor  to  New  Jersey  Patent  Company  for 
COMPOSITION  FOR  MAKING  DUPLICATE  PHONO- 
GRAPH RECORDS,  are  good  and  valid  in  law,  and 
that  the  said  Jonas  W.  Aylsworth  is  the  original,  first 
and  sole  inventor  of  the  invention  and  improvement  de- 
scribed and  claimed  in  said  Letters  Patent. 

That  the  complainant,  New  Jersey  Patent  Company, 
a  corporation  organized  and  existing  under  the  laws  of 
the  State  of  New  Jersey,  is  the  lawful  owner  of  the 
said  Letters  Patent  No.  782,375,  and  that  the  com- 
plainant, National  Phonograph  Company,  a  corporation 
organized  and  existing  under  the  laws  of  the  State  of 
New  Jersey,  is  the  exclusive  licensee  under  said  Let- 
ters Patent  for  the  manufacture,  use  and  sale  through- 
out the  United  States,  of  cylindrical  phonograph  records 
embodying  the  said  invention,  and  as  such  licensee  has 
the  right  to  control  the  use  and  sale  of  such  patented 
articles. 

That  Letters  Patent  of  the  United  States  No.  798,478, 
issued  on  the  29th  day  of  August,  1905,  to  Edward  L. 
Aiken,  assignor  to  New  Jersey  Patent  Company,  a  cor- 
poration of  New  Jersey,  for  MEANS  FOR  SUSTAIN- 
ING PHONOGRAPH  MOTORS,  are  good  and  valid  in 
law,  and  that  the  said  Edward  L.  Aiken  is  the  original 
first  and  sole  inventor  of  the  invention  and  improvement 
described   and  claimed   in   said  Letters   Patent. 

That  the  complainant,  New  Jersey  Patent  Company, 
is  the  lawful  owner  of  said  Letters  Patent  No.  798,478, 
and  that  the  complainant,  National  Phonograph  Com- 
pany, is  the  exclusive  licensee  under  said  Letters  Patent 
for  the  manufacture,  use  and  sale  throughout  the  United 
States,  of  phonographs  adapted  to  use  cylindrical  sound 
records  and  embodying  the  said  invention,  and,  as  such 
licensee,  has  the  right  to  control  the  use  and  sale  of 
such  patented   articles. 

And  it  is  further  ordered,  adjudged  and  decreed  that, 
the  complainants  waiving  an  accounting  against  the  de- 
fendant as  to  their  profits  and  damages,  a  perpetual 
injunction  issue  out  of  and  under  the  seal  of  this  Hon- 
orable Court,  directed  to  the  said  defendant  and  its 
directors,  officers,  attorneys,  clerks,  agents,  servants 
and  workmen,  strictly  enjoining  them  and  each  of  them 
from  selling  or  causing  to  be  sold,  or  offering  to  sell 
any  apparatus,  articles  or  devices  embodying  or  oper- 
ating, or  constructed  in  accordance  with  the  inventions 
and  improvements  set  forth  in  said  Letters  Patent 
782,375  and  798,478,  or  either  of  them,  or  from  in- 
fringing upon  or  violating  the  said  Letters  Patent  in  any 
way  whatsoever. 

That  the  complainants  do  recover  of  the  defendant 
their  costs  and  disbursements  of  this  suit,  to  be  taxed 
by  the   clerk. 

Per    Curiam, 
Jos.  Buffington,  Cir.  Judge. 


Edison  Phonograph  Monthly,  March,  1909      5 


We  approve  the  foregoing  decree  as  to  form,  and 
consent  to  the  entry  thereof. 

Hosack,   Knox  &   Hosack, 
Solicitors  for  Defendant. 
Dated  January    15th,    1909. 

A  temporary  restraining  order  has  just  ob- 
tained against  Woodard,  Clarke  &  Company,  of 
Portland,  Oregon,  as  follows: 

IN   THE  CIRCUIT   COURT  OF  THE   UNITED   STATES, 
FOR  THE  DISTRICT  OF  OREGON. 


New  Jersey  Patent  Company         ; 

AND  ) 

National  Phonograph  Company,  ( 

Complainants,    )In  Equity. 
vs. 
Woodard,  Clarke  &  Co., 

Dejendar 


ints.         ) 


ORDER. 

Upon  filing  the  bill  of  complaint  herein  and  upon  the 
affidavits  presented  herein,  complainants  appearing  by 
M.  L.  Pipes  and  Beach  &  Simon,  their  solocitors,  de- 
fendant appearing  by  Chester  G.  Murphy,  its  solicitor, 
and  upon  motion  of  Beach  &  Simon,  of  complainants' 
solicitors,  for  a  preliminary  injunction  and  restraining 
order. 

It  is  at  this  time  by  the  Court  ORDERED,  AD- 
JUDGED AND  DECREED  that  the  said  defendants, 
Woodard,  Clarke  &  Co.,  its  agents,  officers,  servants, 
clerks,  attorneys  and  employees,  and  each  and  all  of 
them,  be  and  they  are  hereby  restrained  and  enjoined 
from  violating  any  of  the  terms  of  the  license  contract 
and  addenda  thereto  made  and  entered  into  between 
Woodard,  Clarke  &  Co.  and  the  complainant,  National 
Phonograph  Company,  on  the  12th  day  of  February, 
1908,  and  on  the  19th  day  of  August,  1908,  respectively, 
and  from  selling  any  Edison  Standard  records  or  Edison 
Amberol  records  containing  the  invention  of  Letters  Pat- 
ent Nos.  782,375  and  880,707  in  suit  herein,  or  any 
Edison  Phonographs  employing  or  embodying  or  con- 
taining the  invention  of  Letters  Patent  No.  798,478,  at 
prices  less  than  current  list  prices  fixed  by  the  National 
Phonograph  Company  or  at  prices  less  than  those  speci- 
fied in  the  said  agreement  and  addenda  thereto  above 
named  or  at  less  than  the  prices  specified  in  the  notice 
affixed  to  the  cartons  in  which  said  Edison  Standard 
records  and  Edison  Amberol  records  are  contained  when 
sold,  to  wit:  thirty-five  cents  for  Edison  Standard  records 
and  fifty  cents  for  Edison  Amberol  records,  and  from 
directly  or  indirectly  using  or  causing  to  be  used,  sell- 
ing or  causing  to  be  sold,  any  apparatus,  articles  or  de- 
vices embodying,  operating  or  constructed  in  accordance 
with  the  inventions  and  improvements  set  forth  in  the 
Letters  Patent  without  the  license  thereto  of  complain- 
ants, and  from  infringing  or  violating  the  said  Letters 
Patent  in  any  way  whatsoever,  until  the  further  order 
of  this  Court. 

(Signed)     Charles   E.   Wolverton, 

Dated    February    1st,    1909.  Judge. 


IN  every  city  of  any  size  there  are  companies, 
corporations,  firms  and  individuals  who 
can  make  good  use  of  the  modern  device 
for  dictating  business  correspondence — the 
Edison  Business  Phonograph.  We  want  Dealers 
in  such  cities  (unless  we  already  have  one)  to 
sell  the  Business  Phonograph  to  such  business 
people.  The  average  sale  is  over  $200,  and  the 
profits  are  good. 

EDISON  BUSINESS  PHONOGRAPH  CO. 
Orange,  N.  J. 


A  Great  Thing  for  the 
Dealer 

Whatever  makes  the  Edison  Phonograph  a 
better  thing  for  the  consumer,  makes  it  a  better 
thing   for   the   Dealer. 

Amberol  Records  make  the  Phonograph  doubly 
attractive,  and  that  means  doubly  salable.  The 
wider  range  of  high-grade  music  they  afford 
makes  the  field  wider  and  the  demand  greater. 

Amberol  Records  add  prestige  to  the  Phono- 
graph, put  it  in  a  class  by  itself  and  enable  it  to 
adequately  express  its  wonderful  powers. 

It  isn't  the  Records  that  sell  the  Phonograph — 
it  is  the  Phonograph's  rendition  of  the  Records. 

But  it  is  the  Phonograph  that  sells  the  Records, 
and  with  Amberol  Records,  costing  the  buyer  but 
little  more  than  regular  Edison  Records  and  net- 
ting you  a  considerably  larger  profit,  a  bigger  and 
better-paying  business  is  assured. 

The  minute  you  put  Amberol  Records  on  sale 
every  Phonograph  owner  becomes,  first,  a  pur- 
chaser of  the  necessary  attachment  for  his  in- 
strument and  after  that  a  continuous  purchaser  of 
Amberol  Records. 

You  will  sell  more  Phonographs,  you  will  in- 
terest people  whom  you  could  not  interest  hereto- 
fore, you  will  sell  the  attachments  at  a  profit,  you 
will  sell  more  Records  at  a  better  profit,  and  you 
will  have  the  one,  conclusive,  deciding  feature 
for  those  who  are  debating  as  to  which  instru- 
ment to  buy. 

That  is  what  Amberol  Records  mean  to  you. 


A  Tip 

When  a  Dealer  in  your  line  (or  in  any  line) 
hits  on  some  advertising  scheme  that  is  highly 
profitable,   put  on  your  thinking  cap. 

Won't  the  same  scheme  make  money  for  you, 
too,   if  you  change  it  slightly  to  suit  conditions? 

An  illustration:  A  large  Edison  Dealer  has  a 
special  hall  nicely  fitted  up  for  giving  concerts 
every  day  from  12  to  5  P.  M..  Why  can't  you 
clear  out  a  space  in  your  store,  put  a  few  chairs 
in  and   give  free  concerts? 

Suppose  you  give  these  concerts  and  tell  about 
them  in  your  newspaper  ads.  and  on  cards  in 
your  windows — and  suppose  your  competitor 
down  the  street  doesn't.  Who's  going  to  get  the 
most  people  in  to  hear  the  Edison?  We  tell  you 
in  the  Phonograph  Monthly  about  what  other 
Edison  Dealers  are  doing,  but  it  will  not  help 
you  much  if  you  simply  take  the  part  of  the 
idle  spectator.  "The  battle  is  to  the  vigilant, 
the    active,    the    brave" — in    business    as   well    as 


6      Edison  Phonograph  Monthly,  March,  1909 

Selling  the  Goods 


Two  Kinds  of  Team  Work 

There  can  be  no  real  success  in  Edison  Phono- 
graph  selling  without  team  work. 

Team  work  means   pulling  together. 

When  we  advertise  Edison  Phonographs  and 
Records  in  your  locality  through  the  magazines, 
and  you  advertise  them  through  your  local 
papers,    that   is   team   work. 

When  we,  in  our  advertising,  tell  people  to 
go  to  their  dealer — which  means  you — and  hear 
an  Edison  play,  and  you,  in  turn,  welcome  all 
who  come,  and  demonstrate  the  instrument  to  the 
best  of  your  ability,  that  is  team  work. 

But  team  work  means  more  than  harmony  be- 
tween our  efforts  and  yours. 

It  means  that  your  advertising  and  your  store 
must  agree,  and  this  is  something  you  should  look 
closely  to. 


When  you  display  a  hanger  listing  the  new 
Records  for  the  month  and  saying  they  are  ready, 
are   they? 

When  a  customer  comes  in  and  asks  to  hear 
certain  ones,  does  he  hear  them?  Or  is  he  told 
that  a  particular  one  is  sold  out  or  that  you 
have  it  but  cannot  lay  your  hand  on  it  and  will 
something  else   do? 

Do  your  window  cards  invite  people  to  come 
in  and  listen  to  their  heart's  content,  and  when 
they  accept,  hnd  that  your  idea  of  their  heart's 
content  is  a  Record  or  two,  hurriedly  played,  and 
apparent  displeasure  on  your  part  if  they  do  not 
buy? 


Team  work  means  carrying  out  your  promises. 
It  means  instruments  properly  adjusted  for  per- 
fect demonstration,  so  that  what  is  claimed' for 
the  Edison  Phonograph  and  Records  can  be 
shown. 

It  means  a  complete  stock,  systematically  ar- 
ranged so  that  what  is  wanted  can  be  instantly 
found.  It  means  courteous  treatment  of  all  who 
come  in,  whether  they  are  prompted  to  call  by  a 
desire  to  buy,  or  merely  by  curiosity. 

Your  store  will  never  make  the  progress  it 
should  unless  every  selling  force  at  your  com- 
mand is  put  to  work  and  so  arranged  that  all 
are  pulling  in   the  same  direction. 


Demonstration 

Advertising  will  not  sell  Edison  Phonographs. 
Your  arguments  over  the  counter  will  not  sell 
them. 

Advertising  excites  a  curiosity  or  arouses  an 
interest,  and  that  brings  people  to  your  store ; 
but  a  sale  depends  upon  a  demonstration. 

The  expression  "Show  me"  is  generally  cred- 
ited to  those  skeptics  who  hail  from  Missouri, 
but  when  it  comes  to  parting  with  money,  every- 
body is  a  skeptic,  and  the  "show  me"  of  the 
Missourians  has  become  a  national  catch  phrase. 

Everybody  says  "show  me"  and  everybody 
means,  "convince  me." 

The  Edison  Phonograph  must  convince  people 
before  they  will  buy,  and  therefore  everything 
depends  upon  demonstrations. 

The  definition  of  demonstrate  is  to  produce 
proof  that  precludes   denial. 

The  demonstration  of  the  Edison  Phonograph 
is  the  vital  thing  in  Phonograph  selling. 

Every  other  selling  effort  but  leads  up  to  this. 
Our  magazine  advertising  to  your  customers,  your 
local  newspaper  advertising,  your  hangers,  the 
printed  matter  you  distribute,  the  windows  you 
trim,  the  clerks  you  employ — everything  we  do 
and  everything  you  do  is  practically  wasted  ef- 
fort if  the  demonstration  of  the  Phonograph  fails 
to    convince. 

If  it  fails  it  is  the  fault  of  the  demonstrator. 
Given  a  Phonograph  in  perfect  working  order, 
properly  oiled  and  adjusted,  an  Edison  Record 
that  is  free  from  defects  and  a  demonstrator  who 
knows  his  business,  and  the  Phonograph  con- 
vinces. 

Its  sweet  tone  and  faithful  reproduction  of  the 
singing  voice  and  notes  of  instruments  carry  con- 
viction. It  proves  itself  better  than  any  claim 
ever  made  for  it.  It  bears  out  the  enthusiastic 
endorsement  of  those  who  own  one.  It  sells 
itself. 

But  it  suffers  in  inexperienced  or  careless 
hands.  It  must  be  wound ;  it  must  be  oiled ;  it 
must  be  properly  adjusted;  it  must  be  given  per- 
fect Records  to  play. 

Do  you  understand  your  Phonographs  as  well 
as  you  should?  Are  they  always  in  order?  Do 
you  take  the  time  to  demonstrate  them  so  as  to 
bring   out  the   best   that   is   in    them  ?     Are  your 


Edison  Phonograph  Monthly,  March,  1909      7 


Records  so  arranged  that  you  can  instantly 
change  from  a  topical  song  to  a  grand  opera 
selection,  thus  exhibiting  its  wide  range  of  en- 
tertainment? 

You  cannot  sell  an  instrument  for  which  you 
must  apologize.  The  Edison  Phonograph  needs 
no  excuses.    All  it  needs  is  a  fair  show. 

Please  see  that  it  gets  it. 


The  Phonograph  Part  of  Your  Store 

No  matter  how  you  sell  Phonographs — whether 
they  are  a  side  line  in  a  big  store,  or  whether 
vou  have  a  store  which  sells  nothing  but  Phono- 
graphs— there  are  certain  things  which  will 
make  any  Phonograph  business  better. 

Never  forget  that  selling  Phonographs  is  an 
art. 

The  demand  for  Phonographs,  even  with  our 
tremendous  advertising,  is  an  acquired  demand. 

People  can  be  counted  upon  to  buy  food  and 
clothing.  Nature  attends  to  the  one,  and  cus- 
tom to  the  other;  but  amusements,  into  which 
class  the  Phonograph  falls,  are  a  matter  of  ac- 
quired taste. 

Therefore,  the  way  to  sell  people  Phonographs 
and  Records  is  to  remind  them  constantly  that 
they  want  them.  The  desire  for  amusement  is 
in  everybody. 

The  Phonograph  will  always  attract  attention. 
Therefore,  remember  that  the  Phonograph  is  its 
own  best  advertisement.  Keep  one  going  in  your 
store,  and  in  the  window  in  the  evening  when 
the  people  are  on  the  streets.  Keep  your  window 
full  of  Phonograph  suggestions.  Show  and  ad- 
vertise the  new  Records,  and  remember  that  to 
the  man  who  has  not  heard  it,  an  old  Record  is 
just  as  good  as  a  new  one.  Not  enough  old 
Records  are  sold.  Both  the  Dealer  and  his  cus- 
tomers get  too  interested  in  the  new  ones,  but 
the  profit  on  the  old  ones  is  just  as  good,  and 
there  are  more  of  them ;  so  do  not  forget  the  old 
Records  for  the  new. 


The  Successful  Store 

Do  you  realize  that  if  you  have  good  store 
methods,  good  advertising  and  good  window  dis- 
play, you  have  every  advantage  of  the  largest 
and  most  successful  department  store  in  the 
world  ? 

You  like  to  sell  goods  just  to  sell  them. 

The  methods  used  by  the  successful  stores  are 
the  best  methods  for  all. 

Bring  the  people  to  your  store  as  often  as 
possible.     When  in  the  store,   keep  them   as   in- 


terested as  possible,  and  keep  your  windows  full 
of  your  goods.  This  applies  to  any  kind  of 
goods,  but  we  are  interested  in  applying  it  to 
Phonographs   and  Records. 

The  business  of  the  National  Phonograph 
Company  is  not  only  the  largest  Phonograph 
business  in  the  world,  but  it  is  one  of  the  largest 
enterprises  of  any  kind.  Millions  of  Phono- 
graphs and  many  more  millions  of  Records  have 
been  sold.  The  entire  business  has  been  built  up 
by  advertising.  We  have  made  people  want 
something  that  they  never  knew  they  wanted 
before,  by  our  advertising. 

Certainly  you  can  make  the  people  in  your 
town  want  it  by  your  advertising.  By  "your 
advertising"  we  do  not  mean  printed  ads  in  the 
papers.  We  mean  the  advertising  of  the  store 
itself,  the  windows  and  the  display  of  the  goods 
in  front  of  the  store. 

There  is  nothing  that  reminds  a  man  (or  a 
woman)  that  he  wants  a  Phonograph  so  much 
as  seeing  it  every  day,  except  hearing  it  every 
day.  It  is  a  good  thing  to  make  people  in  your 
town  see  a  Phonograph  every  day.  It  is  still 
better  to  make  them  hear  it  every  day. 


The  Youngest  Artist 

A  Dealer  writes  the  following  interesting  let- 
ter: 

A  recent  article  on  Home  Made  Records  in 
the  Phonograph  Monthly  strikes  me  as  being 
of  some  importance.  I  have  a  record  of  my 
baby  girl's  voice  at  twenty-six  hours  old,  also 
one  at  two  weeks  old.  Expect  to  make  one  occa- 
sionally; they  are  well  worth  the  price. 

I  don't  know  of  a  younger  singer  for  the 
National  Phonograph  Co.  than  my  two  and  one- 
half  weeks  old  daughter.  Of  course  she  does 
not  do  so  well  as  some  of  the  older  artists,  but 
in  my  opinion  she  is  simply  great. 

I  hope  to  be  able  to  play  these  records  to  her 
when  she  is  old  enough  to  deny  crying  as  the 
recorder  has  recorded  her  cry  on  one  of  these 
blank   records. 


One  of  our  Western  salesmen  a  few  days  ago 
received  a  letter  from  an  Edison  Dealer  in  his 
territory,  in  which,  after  expressing  an  opinion 
of  his  own  concerning  the  merit  of  Edison 
goods,  said :  "Another  and  more  convincing  proof 
is  that  out  of  forty-six  members  present  at  a 
recent  meeting  of  the  Musicians'  Union  of  Du- 
luth,  twenty-six  were  owners  of  talking  ma- 
chines and  twenty-two  of  these  were  Edisons. 
That,  in  my  estimation,  is  quite  a  good  'ad' 
for  your   machine   and   its    reproducing  merits." 


If  you  didn't  read    the  article  beginning  on 
page  6,  better  do  so  now. 


8      Edison  Phonograph  Monthly,  March,  1909 


How  to  Win 

Few  of  the  great  inventions  of  history  have 
been  the  work  of  any  one  man.  They  have  been 
evolved  by  many  clever  men,  each  taking  up  the 
work   where    his   predecessor    left   off. 

It's  the  same  way  when  it  comes  to  business. 
The  way  to  succeed  is  to  take  the  successful 
methods   of   others    and    improve    on    them. 

When  you  see  a  good  Phonograph  window, 
sit  down  at  your  desk  and  frame  up  one  to  beat 
it.     Do  it  right   away  while  your  dander  is  up. 

When  you  run  across  a  good  advertisement, 
see  if  it  does  not  contain  a  suggestion  for  your 
own  advertising.  If  it  does,  jot  it  down  before 
it   slips  you. 

Again,  if  other  Edison  Dealers  find  that  Free 
Daily  Concerts  are  the  biggest  factor  in  their 
success,  why  shouldn't  you  find  them  just  as 
profitable? 

If  other  Dealers  sell  on  the  weekly-payment 
plan  and  increase  their  sales  all  the  way  to  500 
per  cent.,  what's  to  hinder  your  doing  the  same? 

And  if  other  Dealers  find  the  losses  on  time- 
payment  sales  average  less  than  1-10  of  1  per 
cent.,  why  shouldn't  you  be  equally  fortunate? 

When  a  mail  order  house  can  ship  Phonographs 
hundreds  of  miles  away  to  people  they  never 
heard  of — about  whose  honesty  they  know  noth- 
ing— and  collect  their  payments  regularly,  why 
can't  you  sell  on  installments  to  people  you  can 
find   out   everything   about? 

Which  is  better  and  more  businesslike — to  put 
in  your  time  worrying  about  competition  from 
catalog  houses,  or  to  simply  show  a  small  part  of 
their  business  hustle,  and  see  that  they  do  not  sell 
the  people  whose  trade  you  should  get  on  an 
even  basis? 

You  haven't  any  right  to  expect  a  man  to  buy 
a  Phonograph  of  you  if  you  will  not  treat  him 
as  liberally  as  somebody  else  will,  even  if  he 
does  know  you  personally  and  your  competitor  is 
a  stranger. 

For  instance,  why  should  the  people  of  your 
community  pay  you  cash  for  a  Phonograph  if 
they  haven't  the  cash  and  somebody  else  offers 
them  the  same  outfit  on  weekly  payments? 

If  a  man  prefers  to  buy  for  cash,  well  and 
good,  but  the  majority  would  prefer  to  buy  on 
time — nowadays  especially. 

If  a  firm  gives  a  man  a  picture  of  an  outfit, 
tells  him  just  what  it  consists  of  and  then  offers 
to  send  it  on  free  trial,  without  any  risk  or  ob- 
ligation on  the  customer,  and  then  let  him  pay 
for  it  on  easy  terms,  he  is  apt  to  do  business 
with  that  firm  unless  he  knows  that  you  will 
meet  the  offer. 


Right  here  is  your  opportunity.  You  know 
nobody  can  sell  the  Edison  Phonograph  for  less 
than  you  can.  Now  you  do  as  well  for  your 
customer  as  anybody  else  will  and  see  to  it  that 
he  knows  you  will.  That  is  to  say,  advertise  in 
your   newspapers. 

Some  Dealers  (there  are  not  so  many  as  there 
were,  and  the  number  is  steadily  decreasing)  — 
some  Dealers  claim  that  the  extensive  advertising 
of  the  mail  order  house  puts  them  at  a  disad- 
vantage. 

But  a  lot  of  others  say  the  opposite,  and  we 
know  the  latter  are  right.  They  say  it  is  a  great 
advantage,  for  this  reason:  Such  advertising 
creates  a  great  demand  for  the  goods — so  great 
that  people  send  hundreds  of  miles  away  to  get 
them.     That  shows  how   badly  they  want  them. 

Now,  if  you  yourself  advertise,  why  can't  you 
turn  their  desire  to  own  an  Edison  Phonograph 
to  your  own  account?  They  had  rather  buy  of 
you  and  save  express,  delays,  breakage,  etc.,  than 
from  a  stranger  hundreds  of  miles  away  who 
has  no  interest  in  them  beyond  the  sale. 

The  mail  order  advertisement  can  be  read  only 
about  once  a  month.  Your  daily  paper  will  carry 
your  advertisement  thirty  times  a  month  if  you 
say  so. 


Why  They  Get  Tired 

The  Phonograph  owners  who  get  tired  of  their 
machines  the  quickest  are  those  who  have  no 
regular  place  in  which  to  keep  their  Phonographs 
and  Records. 

Suppose  the  Phonograph  was  played  last  night. 
Madam  Housekeeper  finds  it  in  her  way  the  next 
morning  when  she  is  sweeping  and  dusting,  and 
consigns  the  machine  to  an  out-of-the-way  corner 
and  the  Records  to  a  drawer  or  closet. 

"Out  of  sight,  out  of  mind,"  you  know.  There's 
an  effort  required  to  give  another  Phonograph 
concert.  After  a  time  both  Phonograph  and 
Records  are  apt  to  remain  in  seclusion,  if  they 
are  not  easily  accessible,  for,  naturally  enough, 
the  Phonograph  will  not  be  used  nearly  so  often 
if  it  does  not  have  its  regular  niche  in  the  home, 
the  same  as  the  piano  or  organ. 

And  when  the  Records  are  simply  kept  in 
their  cartons,  it  is  hard  to  find  a  drawer  or  shelf 
to  accommodate  them.  The  more  Records,  the 
harder  the  task.  Not  only  that,  but  it's  slow 
work   finding  the  wanted   Record. 

What's   the   answer? 

Sell  your  Phonograph  owners  a  Record  cabinet 
as  soon  as  possible  after  he  pays  for  the  Phono- 
graph. 


Edison  Phonograph  Monthly,  March,  1909       9 


It  makes  a  nice,  attractive  piece  of  furniture — 
an  ornament  to  the  best  room  in  the  house — 
and  it  guarantees  the  Phonograph  and  Records 
a  regular  place,  where  the  outfit  can  be  seen  and 
heard  and  admired  by  visitors. 

A  Phonograph  owner  can  not  afford  to  do 
without  a  cabinet,  and  you  can  not  afford  to 
have  him  do  without,  for  it  makes  a  tremendous 
difference  in  Record  sales. 


Printed  Matter 

During  the  past  few  weeks  we  have  been  ship- 
ping Jobbers  small  quantities  of  the  new  Order 
Sheets  for  Standard  and  Amberol  Records.  They 
have  been  corrected  to  date,  and  should  be  used 
by  large  Dealers  for  ordering  stock  Records  from 
jobbers.  The  Standard  sheets  (A,  B,  C  &  D) 
bear  Form  No.  1450,  and  the  Amberol  (No.  1) 
Form  1455.  Don't  bother  your  Jobbers  with  a 
request  for  a  supply,  unless  you  are  buying  a 
quantity  of  Records  regularly  which  makes  or- 
dering on  your  own  stationery  an  inconvenience. 


With  this  issue  we  are  mailing  direct  to 
every  Dealer  a  copy  of  the  new  numerical  and 
alphabetical  catalogue,  Form  No.  1500.  This  is 
dated  February  1st,  but  includes  all  Rec- 
ords, both  Standard,  Amberol,  Grand  Opera  and 
Foreign  listed  in  this  country  to  April.  The 
Records  issued  in  March  and  April  are 
shown  at  the  end  of  those  listed  to  February. 
With  the  catalogue  is  also  mailed  a  special 
slip  showing  the  May  list  of  Standard  and 
Amberol  Records,  (numerically  arranged)  for 
the  purpose  of  pasting  in  the  new  titles  in  the 
proper  departments.  This  slip  will  be  made  a 
feature  each  month,  so  that  the  catalogue  may 
always  be  kept  up  to  date.  Dealers  are  asked 
to  look  for  their  copies  of  this  catalogue  and 
keep  it  for  store  use.  Do  not  let  customers  coax 
them  away,  for  you  may  not  be  able  to  get 
another  copy,  the  edition  being  limited.  Since 
copies  will  be  mailed  to  Dealers  direct,  Jobbers 
will  only  require  a  small  extra  supply  for 
emergencies.     These  will   be   sent  on   request. 


The  present  size  of  the  new  style  Record 
Bulletin  (19x25)  seems  likely  to  be  continued 
for  some  time  to  come,  if  not  indefinitely,  and  it 
ought  to  be  treated  by  the  trade  as  a  permanent 
form.  We  know  of  no  better  way  to  use  it  than 
to  have  a  frame  made  in  which  to  place  it  each 
month.  It  is  nicely  printed  on  good  paper  and 
placed  behind  glass  in  a  frame  will  make  a 
display  good  enough  for  any  show  window.     Or 


if  a  frame  is  too  expensive,  a  board  a  little 
larger  than  19x25  might  be  arranged  with 
strips  top  and  bottom  to  hold  the  Bulletin  smooth 
and  show  to  good  advantage. 

Perhaps  some  of  our  ingenious  Dealers  would 
like  to  tell  us  how  they  display  the  Bulletin. 
We  would  like  to  print  a  page  or  two  giving  the 
best  of  these  suggestions,  and  we  know  that  the 
entire  trade  will  find  them  interesting  and  bene- 
ficial. 


New  Jobbers  at  Seattle. 

The  Bruce  &  Brown  Co.  succeeded  Kohler  & 
Chase,  Inc.,  on  February  1st,  as  Edison  Jobbers 
at  Seattle,  Wash.  C.  E.  Brown,  vice-president 
of  the  new  concern,  was  formerly  in  charge  of 
the  talking  machine  department  of  Kohler  & 
Chase,  at  San  Francisco  and  Oakland,  Cal.  Mr. 
Bruce  is  well-known  throughout  the  Trade  in 
the  far  West.  Mr.  Brown,  in  writing  us  recent- 
ly says:  "We  have  moved  into  our  new  ware- 
rooms,  and  believe  we  will  have,  in  time,  the 
finest  Jobbing  house  in  your  line  in  the  United 
States.  The  writer  will  call  on  each  Dealer  in 
this  territory  at  least  once  every  six  weeks, 
soliciting  orders  for  your  goods  exclusively." 


Personal 

Mr.  and  Mrs.  Thomas  A.  Edison,  Miss  Made- 
line Edison  and  Master  Theodore  Edison,  left 
Orange  on  Tuesday,  February  16th,  to  spend  two 
months  or  more  at  Fort  Meyers,  Fla.,  where  Mr. 
Edison  has  a  plantation.  Mr.  Edison  was  sixty- 
two  years  old  on   February   nth. 


George  M.  Nesbitt,  manager  of  the  Chicago 
office  of  the  National  Phonograph  Co.  until  it  was 
discontinued  and  more  recently  manager  of  the 
Jobbing  Department  of  Babson  Bros.,  Chicago, 
has  returned  to  the  National  Phonograph  Co.  and 
been  appointed  manager  of  the  Mexico  City 
branch,  vice  L.  L.  Lewis,  resigned.  Mr.  Nesbitt 
assumed  charge  on  February  1st. 


E.  H.  Philips,  Credit  Manager  of  the  National 
Phonograph  Co.,  spent  two  weeks  last  month 
visiting  various  Jobbers  in  Ohio.  He  also  at- 
tended the  convention  of  the  National  Manufac- 
turers' Association,  at  Indianapolis,  Ind.,  Feb- 
ruary   16   and   17. 


F.  K.  Dolbeer,  General  Sales  Manager  of  the 
National  Phonograph  Co.,  made  a  short  visit  to 
Toronto  last  month.  Returning,  he  stopped  at 
Buffalo,  Rochester,  Syracuse,  Utica,  Schenectady 
and  Albanv. 


10     Edison  Phonograph  Monthly,  March,  1909 


[Reprinted  from  the  Quoin  Club  Key,  the  official  publication  of  the 
Quoin  Club,  composed  of  thirty  of  the  leading  magazines  and 
national  weeklies.] 

The  Phonograph  of  To-day 

The  Phonograph  of  yesterday  was  first  one  of 
the  most  famous  and  astonishing  of  American 
inventions.  After  that  it  became  a  mechanism 
for  recording  business  correspondence — wonder- 
ful in  its  efficiency  and  economy  for  that  pur- 
pose, yet  meaning  nothing  whatever  to  the  pub- 
lic at  large  in   recreation   and  culture. 

The  Phonograph  of  to-day  is  another  instru- 
ment altogether.  If  you  are  familiar  only  with 
the  Phonograph  of  yesterday  you  owe  it  as  a 
duty  to  yourself  and  family  to  become  acquaint- 
ed with  the  Phonograph  of  here  and  novo.  What 
this  newer  instrument  is  you  can  learn  right  in 
your  own  community,  and  it  is  what  it  is  largely 
through  the  magazines. 

Magazine  advertising  has  put  the  talking  ma- 
chine into  every  nook  and  corner  of  the  nation — 
of  the  world.  Demand  created  by  magazine 
advertising  has  enabled  the  various  manufac- 
turers to  undertake  research,  find  new  substances, 
develop  more  delicate  mechanism,  and,  above  all 
things,  safely  invest  the  large  capital  needed  in 
the  making  of  fine  Records  for  the  instrument. 

In  your  own  home  to-day,  no  matter  where 
you  live,  the  world's  great  opera  singers  will 
sing  their  greatest  parts  for  you,  your  family, 
your  friends,  at  a  first  cost  far  less  than  would 
be  paid  for  a  few  performances  of  opera  in 
New  York,  even  if  you  could  go  there.  You 
can  hear  these  singers  again  and  again  at  your 
own  convenience.  Your  talking  machine  will 
bring  you  songs  of  singers  yet  to  rise  into  prom- 
inence, and  keep  the  voices  of  the  singers  of  the 
present  at  command  years  after  they  themselves 
have  gone  into  retirement. 

The  capital  invested  in  securing  these  Records 
for  you  would  subsidize  half  the  state  opera  in 
Europe.  Yet  they  are  yours  at  the  cost  of  street 
music  if  you  appreciate  them,  along  with  instru- 
mental music  of  highest  quality.  For  the  maga- 
zines have  provided  for  the  new  Phonograph  a 
vast  national  audience  of  interested  patrons, 
making  the  investment  possible.  That  is  why  an 
authority  stated,  just  the  other  day,  that  "the 
magazines  have  really  made  the  Phonograph, 
and  it  is  not  possible  to  imagine  the  present  in- 
strument without  them." 

In  1900  our  Phonograph  industry  was  grouped 
with  electrical  supplies  by  the  census-taker — not 
big  enough  then  to  be  classed  separately.  Five 
years  later  it  had  to  be  classed  alone,  and  to-day 
few  of  our  industries  are  growing  faster. 


Only  a  few  dealers  sold  the  Phonograph  ten 
years  ago,  while  to-day  there  are  seventeen 
thousand  dealers  in  the  United  States  taking  care 
of  local  demand  for  the  Phonograph.  Moreover, 
each  sale  of  an  instrument  means  not  merely  a 
sale,  but  a  permanent  future  connection  in  sup- 
plying Records.  When  a  dealer  sells  a  Phono- 
graph he  has  made,  not  merely  a  customer,  but 
a  client. 


Lauder  Visits  Edison 

Harry  Lauder,  the  Scotch  vaudeville  artist, 
who  has  made  fourteen  Records  for  the  Edison 
catalogue,  was  a  visitor  at  the  Orange  factory  on 
February  6.  He  spent  some  time  with  Mr.  Edi- 
son and  met  several  officials  of  the  Edison  com- 
panies. 


Closed  for  Inventory 

The  fiscal  year  of  the  Edison  companies  ended 
on  February  28th,  and  the  factories  at  Orange, 
N.  J.,  were  closed  from  February  26th  to  March 
2d,  to  take  inventory. 


A  New  One 

L.  W.  Broyles,  an  Edison  Dealer  at  San  Mar- 
cial,  N.  M.,  has  hit  upon  a  novel  and  interesting 
plan  for  selling  Records,  which,  he  says,  lands 
him  a  great  many  machine  sales  as  well. 

There  are  a  great  many  people  who  do  not 
own  Phonographs,  but  who  come  into  the  store 
often  and  ask  to  hear  their  favorite  Records. 
Mr.  Broyles'  plan  is'  to  sell  them  the  Records  at 
the  regular  price  and  charge  for  playing  them. 

He  keeps  different  customers'  Records  in  sepa- 
rate trays  and  has  tags  on  which  he  marks  their 
names  and  the  date  on  which  the  rental  runs 
out. 

He  charges  by  the  month  for  playing  the 
Records — 60  cents  for  three;  75  cents  for  six, 
and  so  on.  The  Record  belongs  to  the  customer 
and  can  be  taken  away  if  he  wishes.  At  the 
same  time  the  Dealer  has  the  use  of  them  for 
demonstrating  to  others  and  can  even  sell  any 
he  wishes,  replacing  them  later. 

Mr.  Broyles  says  that  he  has  a  number  of 
renting  customers  and  that  they  are  mostly  un- 
married men,  who  board,  or  who  do  not  have 
the  money  to  buy  a  Phonograph  at  the  time. 
They  get  half  a  dozen  or  more  Records  almost 
before  they  know  it,  however,  and  when  a  cus- 
tomer begins  to  buy  Records  by  this  plan,  it  is  a 
moral  certainty  he  will  own  a  Phonograph  before 
very  long. 


Edison  Phonograph  Monthly,  March,  1909     1 1 


Phonograph  in  Religious 
Work 

The  Phonograph  is  rapidly  making  its  way 
into  every  walk  of  life,  but  it  is  becoming  espe- 
cially popular  in  church  and  Sunday-school  work. 
The  papers  almost  daily  print  articles  describing 
such  uses  by  ministers  and  others  in  religious 
work.  John  T.  Dickinson,  Edison  Dealer  at 
Abingdon,  111.,  sends  a  programme  of  a  sacred 
concert  given  by  him  at  the  opening  exercises 
of  the  First  M.  E.  Sunday  School  on  January 
24th.  About  350  were  present  and  the  concert 
was  greatly  enjoyed.  Mr.  Dickinson  sends  the 
programme  as  follows: 

PROGRAMME. 

Concert  Band,  "William  Tell  Overture." 

Duet,  "The  Glory  Song"        Anthony  and  Harrison 

Mixed  Quartet,  "The  King's  Business." 

Duet,  "My  Mother's  Bible"   Anthony  and  Harrison 

Orchestra,   "Angels   Serenade." 

Tenor  Solo,  "The  Holy  City"  Reed  Miller 

Bass  Solo,  "Calvary"  James  Harrison 

Mixed  Quartet,  "Sweet  Bye-and-Bye." 


A  Business-Getting  Letter 

L.  R.  Porter,  Brockton,  Mass.,  is  one  of  the 
many  Edison  Dealers  who  recognize  the  impor- 
tance of  getting  Phonograph  owners  to  put  on 
Amberol  attachments.  The  form  letter  he  uses 
in  going  after  this  business  covers  the  ground 
thoroughly.  It  is  an  excellent  letter  for  Dealers 
to  copy  who  would  like  to  circularize  their  trade, 
but  don't  know  just  what  to  say.  Mr.  Porter 
also  has  the  right  idea  in  offering  to  put  on  the 
attachments  and  allowing  plenty  of  time  in  which 
to  pay  for  them: 
Dear  Sir: 

Have  you  as  yet  equipped  your  Edison  Phono- 
graph with  the  attachment  so  as  to  play  the 
new  Edison  Four-Minute  Amberol  Records? 

You  will  never  get  all  the  pleasure  there  is  in 
your  machine  until  you  have  some  of  these  new 
Records.  You  remember  how  much  you  enjoyed 
it  when  you  first  bought  it,  and  with  these  new 
Records  it  will  be  new  to  you  again  and  worth 
much  more. 

After  putting  on  the  attachment  you  can  play 
either  the  old  or  new  Records  at  will.  The 
Edison  Company  have  already  issued  a  large 
and  varied  list  of  these  new  Records,  and  are 
making  more  each  month. 

If  you  have  not  yet  heard  these  new  Records 
we  invite  you  to  call  and  decide  for  yourself  if 
they  are  not  the  best  music  you  have  ever  heard. 

Remember,  we  will  put  the  attachment  on  your 
machine,  and  you  can  pay  for  same  on  weekly 
payments.    "We  don't  ask  you  to  pay  cash  for  it." 

Trusting  you  will  give  this  matter  your  careful 
consideration  and  favor  us  with  your  order  at 
once,  we  remain,  very  truly  yours, 


New  Use  for  the  Phonograph 

"No  mail  to-day." 

"Why?" 

"Landslide  at  Punta  Gorda." 

"Where  are  you,  George?"  and  then  the  Pho- 
nograph began  to  reel  off  one  of  the  popular 
songs  of  the  day. 

The  conversation  noted  above  took  place  in 
the  local  post  office,  on  Friday,  where  George  P. 
Austin,  manager  of  the  Oxnard  branch  of  the 
Southern  California  Music  Company  had  placed 
a  Phonograph  to  disseminate  the  important  in- 
formation that  all  trains  were  tied  up  and  no 
mail  could  be  expected. 

Mr.  Austin  prepared  the  Record  himself,  and 
the  voice  reproduction  was  so  perfect  that  callers 
at  the  office  believed  Mr.  Austin  was  giving  the 
information  personally,  and  the  conversation  be- 
tween the  Phonograph  and  one  of  our  prominent 
citizens  is  said  to  have  actually  taken  place. 

The  idea  was  a  clever  bit  of  advertising,  and 
no  small  convenience  to  Uncle  Sam's  patrons, 
many  of  whom  commended  Mr.  Austin's  thought- 
fulness  and  enterprise. 

One  lady  was  so  pleased  with  the  Phono- 
graph's work  that  she  repaired  immediately  to  the 
store  and  bought  a  machine  "just  like  the  one 
in   the  post  office." 

The  foregoing  clipping  from  an  Oxnard,  Cal., 
paper  was  sent  in  by  the  South  California  Music 
Company,  who  also  wrote  as  follows: 

As  stated,  the  trains  were  held  up  by  land- 
slides and  washouts  due  to  heavy  rains.  There 
is  no  free  delivery  in  Oxnard,  and  the  post- 
master was  pestered  continually  by  inquiries  as 
to  mail,  and  if  any  trains  had  come  in.  Our 
manager,  Mr.  Austin,  went  down  and  asked  the 
same  question  and  the  postmaster  remarked  that 
he  wished  he  had  a  Phonograph  there  to  answer 
that  question,  which  was  put  to  him  many  times 
a  day.  Mr.  Austin  was  prompt  to  act  on  the 
idea,  and  immediately  went  back  to  the  store, 
made  an  Edison  Record  to  answer  the  question 
and  took  the  outfit  down  to  the  post  office.  Scores 
of  people  listened  to  the  novel  use  to  which  the 
Phonograph  was  put.  The  closing  paragraph 
of  the  article  is  strictly  true.  The  daughter  of 
the  postmaster  at  once  called  at  our  store  and 
purchased  an  Edison  Phonograph  as  a  result. 
The  postmaster  stated  that  the  Phonograph  was 
no  small  convenience,  as  after  it  was  installed 
whenever  the  mail  question  was  asked  of  him, 
he  simply  started  the  Phonograph  lever. 


The  Dealers  who  are  constantly  complain- 
ing of  the  "methods  employed  by  mail-order 
houses,"  should  not  over-look  the  "How  to 
Win"  article  appearing  on  page  8. 


f 


m 

I 


12     Edison  Phonograph  Monthly,  March,  1909 

How  to  Put  in  a  New 
Main  Spring 

To  put  a  new  mainspring  in  a  Standard  or 
Home  Phonograph,  unscrew  and  take  the  ma- 
chine   from    the    cabinet. 

Spread  a  clean  sheet  of  paper  on  the  counter 
and  lay  the  mechanism  down  so  as  to  get  access 
to  the  lower  works. 

The  next  step  is  to  remove  the  governor 
shaft  and  the  governor.  This  is  done  by- 
loosening  the  pivot  screw  at  the  right  end, 
so  as  to  pull  the  governor  pivot  out,  when  the 
shaft   can   be    removed. 

Next  take  the  small  spring  off  the  speed-ad- 
justing lever. 

There  are  four  screws  at  the  corners  of  the 
movement  containing  the  gears.  They  hold  the 
movement  to  the  motor  frame.  Loosen  the 
screws  and  lift  the  movement  and  spring  barrel 
off  the  motor  frame. 

Now  the  barrel  is  to  be  taken  apart  from  the 
movement  so  as  to  get  at  the  mainspring  which 
is  inside.  To  do  this  slip  the  screw  driver  in 
between  the  winding  gear  and  the  barrel.  This 
will  release  the  shaft  from  the  rest  of  the  move- 
ment so  that  the  spring  barrel  can  be  separated. 

The  top  of  the  barrel  will  fall  away  readily 
leaving  the  spring  exposed  to  full  view.  The 
inside  end  of  the  spring  has  a  hole  which 
fastens  on  a  hook  in  the  winding  shaft.  The 
outside  end  has  a  hole  which  fastens  on  a  hook 
in  the  side  of  the  barrel.  When  the  spring  is 
wound,  only  the  winding  shaft  turns.  When  it 
is  unwound,  the  barrel  turns  and  not  the  shaft. 

If  the  spring  in  winding  does  not  retain 
enough  tension  to  drive  the  mechanism,  it  may 
mean  that  the  spring  is  broken  or  slipped  from 
the  hook  in  the  barrel  or  shaft,  or  that  either 
hook  is  broken. 

If  the  shaft  hook  is  worn  or  broken,  all  that's 
required  is  to  remove  it,  put  in  a  new  one  se- 
curely and  slip  the  spring  into  place.  There  is  no 
necessity  for  removing  the  spring. 

If  the  trouble  is  in  the  barrel  hook's  being 
broken,  take  out  the  spring,  drive  out  the  part 
of  the  hook  still  in  the  barrel,  replace  and  rivet, 
being  careful   not  to  batter   the   hook  head. 

If  the  spring  is  broken  in  two,  a  new  one 
must  be  put  in.  To  take  the  broken  spring  out, 
catch  it  firmly  in  the  center  with  a  pair  of 
plyers,  hold  it  off  a  little  way  and  over  a  box 
or  barrel  in   which   a   cloth   or   paper  has    been 

placed.     Now  give  it  a  sudden  jerk  away  from      knock  the  spring  down  with  a  hammer.     Do  not 
you,    letting   everything   go    into   the    box.     This      strike  it  too  hard.     Force  it  down  and  out  of  the 


will  allow  the  spring  to  uncoil  in  the  box  where 
it  can  do  no  damage  and  at  the  same  time  will 
protect  the  gear  from  injury.  The  illustration 
is  made  to  show  the  manner  in  which  the  spring 
unwinds,  but  it  must  not  be  held  in  the  hand  after 
starting. 

New  springs  come  tied  up  with  a  stout  wire. 
Lay  the  new  one  down  with  the  outside  end 
pointing  to  your  left  hand;  with  a  hammer 
tap  the  wire  down  to  within  half  an  inch  of  the 
lower  edge. 

Next  lay  the  spring  in  the  barrel  with  the 
outside  end  of  the  coil  pointing  to  your  right 
hand.  It  will  not  work  if  it  is  put  in  pointing 
to    the    left. 

It  will  not  go  all  the  way  down  because  of 
the  wire's  being  around  it.  Make  the  slot  on 
the  outside  of  the  spring  lie  about  an  inch  to 
the  right  of  the  hook  in  the  side  of  the  barrel. 
Place  the  screw  driver,  or  a  flat  piece  of  iron, 
on  the   edge   of  the   barrel  under   the   wire  and 


Edison  Phonograph  Monthly,  March,  1909     13 


binding  wire  by  degrees.  See  the  foregoing  illus- 
tration. 

After  it  slips  in  is  a  good  time  to  apply 
graphite.  Make  a  paste  of  graphite  and  oil  and 
lay  right   on   the  leaves   of  the  spring. 

Now  place  the  top  of  the  spring  barrel  on 
and  twist  it  to  the  left.  This  will  cause  the 
hooks  on  the  shaft  and  barrel  to  catch  in  the 
holes  at  both  ends  of  the  spring. 

Put  the  mechanism  back  in  place  by  the  re- 
verse of  the  method,  used  in  taking  it  apart. 


A  Mechanical  Department 

The  number  of  letters  received  daily  by  our 
Factory  Superintendent  is  proof  positive  that 
there  is  need  of  a  department  in  the  Phono- 
graph Monthly  for  answering  questions  about 
the  mechanical  side  of  Edison  goods.  Many  of 
these  questions  are  of  a  character  that  will  make 
replies  to  them  interesting  to  the  entire  trade. 
We  have  arranged  to  maintain  a  department  of 
this  kind  if  the  trade  will  show  enough  interest 
in  its  maintenance  to  ask  questions.  Some  ques- 
tions cannot  be  answered  in  this  way  and  we 
will  reserve  the  right  to  reply  by  mail  to  all 
such.  No  attention  will  be  paid  to  letters  not 
properly  signed.  In  answering  questions  we  pre- 
fer to  use  the  names  of  Dealers,  but  will  use  in- 
itials only  when  so  requested.  We  print  below 
a  blank  coupon.  If  interested,  fill  in  your  ques- 
tion and  mail  it  to  the  Edison  Phonograph 
Monthly,  Orange,  N.  J. 


Dealers  Read  This 

Following  is  a  reprint  of  a  circular  used  by 
C.  J.  Brown,  Edison  Dealer  at  Bartlett,  Neb.: 

Actually  now,  don't  you  want  an  Edison  Pho- 
nograph this  winter?  How  can  you  improve 
your  home  as  much  with  so  little  outlay  in  any 
other  way?  Of  the  thousands  who  have  bought 
Edisons  none  need  them  more  than  we  who  are 
"pioneering"  in  Nebraska.  You  can  hear  as 
grand  a  sermon  as  any  city  dweller  if  you  have 
Bryan's  "Immortality"  and  the  Edison.  No  city 
choir  renders  finer  hymns  than  the  Phonograph. 
No  city  theatre  can  show  as  great  and  varied  a 
line  of  talent  as  the  Edison  owner  has  at  his 
command.  It  educates  the  children.  It  teaches 
them  what  good  music  is.  It  keeps  them  posted 
on  the  latest  popular  music,  or  familiarizes  them 
with  the  grand  old  classics. 

$30  buys  the  Standard  Phonograph,  equipped 
with  large  horn  and  with  attachment  for  playing 
both  the  Two-Minute  Record  and  the  new  Four- 
Minute  Record,  the  greatest  recent  advance  in 
the  talking-machine  world. 

We  make  it  easy  for  you  to  buy  and  pay  for 
the  Edison.  Don't  be  misled  by  mail  order  Edi- 
son Dealers.  They  can  give  you  no  better  price 
than  we  can.  They  cannot  fill  your  orders  as 
promptly  as  we  can.  If  you  have  to  pay  freight 
you  are  out  just  that  much.  We  place  the  ma- 
chine in  your  home  and  you  assume  no  risk  from 
breakage  or  damage  on  the  road.  Just  drop  us  a 
card  with  your  name  and  address  and  say  "I 
want  to  be  posted  on  the  Edison  Phonograph 
and  your  easy-payment  plan."     Write  it  to-day. 

The  Dealer  who  goes  after  business  in  this 
manner  gets  all  there  is  in  his  vicinity,  and  he 
fears  no  competition.  We  commend  the  circular 
to  every  Edison  Dealer. 


March  Coupon — Mail  to  Orange 

Editor  Phonograph  Monthly — 

As  an  Edison  Dealer,  I  wish  you  would  answer  the  following 
questions  in  the  Edison  Phonograph  Monthly: 


Name 

Address. 


Hadn't  this  striking  Two-Page  Adve 
March  ought  to  help  you  sell  E 

Thomas  A.  Edison  did 
another  wonderful    | 
thing  lately 

HAVING  brought  his  Phonograph  to  a  point 
where  not  even  the  most  critical  could  ask 
for  improvement,   he  multiplied  its  enter- 
taining ability  by  two. 

He  did  this  by  producing  a  Phonograph  Record 
that  plays,  sings  or  talks  twice  as  long  as  the  standard 
Edison  Records. 

He  did  this  without  increasing  the  size  of  the 
Record,  making  it  a  Record  that  can  be  used  on  old 
instruments  as  well  as  new. 

He  did  it  without  affecting  in  any  way  the 
clear,  rich,  musical  tones  for  which  Edison  Records 
have  always  been  famous. 

He  calls  this  double-length  Record  "Amberol." 

Doubtless  you  have  heard  sound  reproducing 
instruments;  perhaps  you  have  had  it  in  mind  to 
buy  one ;  maybe  you  are  uncertain  as  to  which  make 
to  buy;  but 


Buy  a  copy  of  " Success"  for  Marcl 

of  our  center  p 


ement  in  the  leading  magazines  for 
on  Phonographs  and  Records? 


Have  you  heard 


<&&  EDISONUlJPHONOGMPH 


I4CTL* 


play  an  Amberol  Record? 

YrOU  can  do  this  at  the  store  of  any  Edison  dealer. 
When  you  go,  note  the  Amberol  music,  not  found  on 
any  other  record  of  any  kind ;  note  also  the  reproducing 
point  of  the  Edison  Phonograph  that  never  wears  out  and 
never  needs  changing ;  the  motor,  that  runs  as  silently  and  as 
evenly  as  an  electric  device,  and  the  special  horn,  so  shaped 
that  it  gathers  every  note  or  spoken  word  and  brings  it  out 
with  startling  fidelity.  It  is  these  exclusive  features,  vital  to 
perfect  work,  that  should  claim  your  attention. 

Edison  Phonographs  are  sold  at  the  same  prices  everywhere  in  the  United  States. 
$12.50  to  $125.00. 

Amberol  Records,  50c. ;  regular  Edison  Records,  35c. ;  Grand  Opera  Records,  75c. 

One  of  the  greatest  pleasures  which  the  Edison  Phonograph  affords  is  making 
Records  at  home.     This  can  be  done  only  with  the  Edison. 

Ask  your  dealer  or  write  to  us  for  catalogues  of  Edison  Phonographs  and  Records. 

NATIONAL    PHONOGRAPH    COMPANY,    57    Lakeside    Avenue,    Orange,  N.  J. 

New  York,  10  Fifth  Ave. ;  London,  Victoria  Koad,  Willesden;  Sydney,  N.  S.W.,  340  Kent  St.;  Mexico 
City,  4a  Tacnba  33;  Buenos  Aires,  Viamonte  515;  Berlin,  Sud  Ufer,  24-25;  Paris,  42  Eue  de  Paradis. 
The  Edison  Business  Phonograph  enables  the  stenographer  to  get  out  twice  as  many  letters. 


'Che  3&ak' 


nd  make  a  display  in  your  window 
advertisement 


Hadn't  this  striking  Two- Page  Advertisement  in  the  leading  magazines  for 
March  ought  to  help  you  sell  Edison  Phonographs  and  Records? 

Have  you  heard 

^Ae  EDISON^PHONOGRAPH 

play  an  Amberol  Record? 

YrOU  can  do  this  at  the  store  of  any  Edison  dealer. 
When  you  go,  note  the  Amberol  music,  not  found  on 
any  other  record  of  any  kind ;  note  also  the  reproducing 
point  of  the  Edison  Phonograph  that  never  wears  out  and 
never  needs  changing ;  the  motor,  that  runs  as  silently  and  as 
evenly  as  an  electric  device,  and  the  special  horn,  so  shaped 
that  it  gathers  every  note  or  spoken  word  and  brings  it  out 
with  startling  fidelity.  It  is  these  exclusive  features,  vital  to 
perfect  work,  that  should  claim  your  attention. 

~  onographs  are  sold  at  the  same  prices  everywhere  in  the  United  States. 


Thomas  A.  Edison  did 

another  wonderful 

thing-  lately 

HAVING  brought  his  Phonograph  to  a  point 
where  not  even  the  most  critical  could  ask 
for  improvement,  he  multiplied  its  enter- 
taining ability  by  two. 

He  did  this  by  producing  a  Phonograph  Record 
that  plays,  sings  or  talks  twice  as  long  as  the  standard 
Edison  Records. 

He  did  this  without  increasing  the  size  of  the 
Record,  making  it  a  Record  that  can  be  used  on  old 
instruments  as  well  as  new. 

He  did  it  without  affecting  in  any  way  the 
clear,  rich,  musical  tones  for  which  Edison  Records 
have  always  been  famous. 

He  calls  this  double-length  Record  "Amberol." 

Doubtless  you  have  heard  sound  reproducing 
instruments;  perhaps  you  have  had  it  in  mind  to 
buy  one;  maybe  you  are  uncertain  as  to  which  make 
to  buy;  but 


S12.50  to  $125.00. 

Amberol  Records,  50c. ;  regular  Edison  Records,  35c. ;  Grand  Opera  Records,  75c. 

One  of  the  greatest  pleasures  which  the  Edison  Phonograph   affords    is   making 
Records  at  home.     This  can  be  done  only  with  the  Edison. 

Ask  your  dealer  or  write  to  us  for  catalogues  of  Edison  Phonographs  and  Records. 
NATIONAL    PHONOGRAPH    COMPANY,   57   Lakeside  Avenu 


Orange,  N.  J. 


"She  Iftoah 


Buy  a  copy  of  "Success"   for  March  and  make  a  display  in  you7 window 
of  our  center  page  advertisement 


16    Edison  Phonograph  Monthly,  March,  1909 

The  Other  13,000 

What  they  are  doing  and  what  they  want  to  know  about. 


F.  E.  Grist,  Ft.  Gaines,  Ga. — It  may  not  be 
much  to  boast  of,  but  it  so  happens  that  the 
National  Phonograph  Co.  can  claim  and  sub- 
stantiate the  fact  that  their  "Dealer"  in  Fort 
Gaines,  Ga.,  is  the  largest  Dealer  in  United 
States  (retail)  in  any  Phonograph  or  talking  ma- 
chine goods,  measured  by  population. 

The  place  has  not  over  2,500  population.  Has 
any  other  talking  machine  company  a  dealer  in 
this  size  place  who  devotes  a  building  especially 
fixed,  glass  front,  25x105  feet,  on  the  most  public 
street,  with  another  music  hall  on  next  popular 
street,  built  for  the  Edison,  carrying  more  stock 
in  this  second  place  than  any  competitor,  both 
places  owned  by  the  Edison  Dealer,  who  is  out 
of   debt    (don't  owe  $1)    and   ahead?     I   am   no 

new  beginner.     I  was  a man  until  1901 ; 

since  then  I  have  used  Edisons  only.  I  simply 
write  to  let  you  know  I  am  alive.  I  sell  in  Ala- 
bama, and  in  the  adjoining  counties.  The  new 
Amberol  is  great.  If  I  thought  it  could  do  good, 
I  could  give  some  advice  to  Dealers  in  the 
Phonograph  Monthly.  I  make  sales  by  carry- 
ing a  stock  of  Records.  300  or  400  Records  is 
no  stock  even  for  small  villages,  and  the  Dealer 
will  find  an  investment  in  4,000  or  5,000  will 
add  to  the  number  of  his  sales  and  pay  well 
for  his  investment. 

[We  feel  sure  that  other  Dealers  will  be  glad 
to  benefit  by  Mr.  Grist's  experience  and  will 
appreciate  any  contribution  he  may  make  to 
this  department.] 


J.  B.  Soes,  Climax,  Minn. — As  a  Dealer  in 
Edison  Phonographs  and  Records,  I  would  like 
to  see  an  article  in  the  Phonograph  Monthly 
on  Stock  of  Records  for  small  country  towns, 
and  kind  of  assortment.  The  things  I  liked  best 
in  the  January  issue  were  the  article  of  A.  W., 
selling  an  Edison  Home  and  twenty  Records  for 
$42  cash,  in  place  of  thirty-six  thrown  in.  Now, 
how  could  that  other  fellow  "throw  in"  and  hold 
his  "job"  with  the  Eidson  family? 

[There  is  nothing  more  difficult  for  us  than  to 
attempt  to  say  what  size  stock  should  be  carried 
in  a  small  country  town  and  of  what  selections 
it  should  consist.  The  size  of  a  stock  depends 
upon  local  conditions.  Population  is  not  always 
a  guide.  We  know  of  towns  of  less  than  1,000 
population  where  Dealers  find  it  pays  to  carry 
the  entire  Domestic  Catalogue.     Other  Dealers  in 


towns  of  the  same  size  find  that  a  stock  of  500 
meets  every  requirement.  We  believe  that  no 
Dealer,  having  no  Edison  competition  in  his  town, 
should  carry  less  than  500  different  selections, 
and  he  should  add  to  it  as  fast  as  his  trade  war- 
rants. A  stock  of  500  Standard  Records  repre- 
sents an  outlay  of  $100  the  interest  upon  which 
is  $5.  Every  Record  sold  represents  a  profit 
of  75  per  cent,  on  the  cost.  The  profits  on  Am- 
berol Records  are  larger  still.  What  stock  of  any 
other  kind  can  a  Dealer  carry  that  pays  a  better 
profit?  As  to  what  selections  should  make  up 
a  stock  of  500  Records  depends  upon  where  a 
town  is  located.  A  list  that  would  do  for  New 
England  would  not  do  for  the  Southern  States. 
"Marching  Thro'  Georgia"  is  all  right  for  a 
Northern  town,  but  it  would  be  dead  stock  in 
the  South.  Certain  Records  are  always  good, 
as,  for  instance,  the  old-time  melodies,  sacred 
selections,  lively  band  airs,  violin  selections,  es- 
pecially the  lively  dance  music,  rube  sketches, 
etc.  Make  a  study  of  the  Domestic  Catalogue 
and  get  your  Jobber  to  assist  you.  Or  ask  him 
to  submit  a  list  and  then  check  it  against  a 
Catalogue  to  see  how  your  own  judgment  agrees 
with  his. 

The  Dealer  referred  to  by  A.  W.  in  the  Jan- 
uary issue  will  not  retain  his  "job  in  the  Edison 
family"  if  we  can  "catch  him  with  the  goods." 
We  are  more  anxious  than  ever  to  eliminate 
this  kind  of  Dealers.  This  is  a  good  way  to 
reduce  the  number  in  a  town  where  there  are 
more  than  needed.] 


W.  B.  Tracy,  a  Dealer  at  Clinton,  Iowa,  in- 
cludes in  all  his  newspaper  advertisements  a 
coupon  addressed  to  himself,  and  reading  as  fol- 
lows: 

"I  am  an  Edison  Phonograph  owner  and  desire 
to  have  my  name  on  your  mailing  list,  so  I  may 
receive  the  Phonograph  literature  which  you  send 
out  to  Phonograph  owners  each  month  free  of 
charge." 

He  claims  that  they  bring  him  many  good 
Record  customers.  This  is  merely  a  suggestion 
for  those  Dealers  who  haven't  mailing  lists  now, 
and  who  desire  to  start  one  with  little  effort. 


Louis  Tyler,  Monroeville,  O. — New  Attach- 
ments and  Amberol  Records  are  a  big  success 
with  us.  What  is  the  correct  definition  of  Am- 
berol ? 

[Amberol  is  a  coined  word,  and  has  no  defini- 
tion. It  is  simply  the  name  of  the  new  Edison 
Record.  It  means  no  more  than  "Uneeda"  does 
to  a  certain  brand  of  soda-cracker  or  "Sapolio"  to 
a  cleaning  compound.] 


Edison  Phonograph  Monthly,  March,  1909     17 


Charles  J.  Pommert,  Greenfield,  O.—l  am 
sending  you  two  photographs  showing  the  way 
I  carry  Edison  Records.  The  rack  takes  up  only 
8  feet  and  4  inches  of  space,  and  holds  1,692 
Records.  The  photograph  shows  the  complete  list 
of  American,  Amberol  and  Lauder  up  to  Febru- 
ary, 1909.  I  find  this  a  fine  way  to  carry  Rec- 
ords. When  one  is  sold  out  the  space  is  empty 
till  I  get  another  of  the  same  number.  The  nice 
part  of  it  is  I  can  find  any  Record  asked  for  in 
a  few  seconds,  and  when  it  comes  to  ordering 
Records  sold  out  there  is  no  trouble  to  tell  what 
numbers  I  am  out  of.  The  little  block  keeps 
Records  from  rolling  together  when  a  Record  is 
taken  out.  The  list  is  a  little  too  large  for  rack 
now,  but  I  have  another  rack  about  like  this  one 
for  duplicate  Records,  and  with  the  two  I  get 
along  fine.  You  will  notice  some  little  three- 
cornered  pieces  of  white  paper  on  some  of  the 
boxes.  That  is  the  duplicates,  or  rather,  num- 
bers I  have  two  or  more  of.  I  like  the  new 
label,  as  you  see  how  nice  they  show  up  in  this 
rack.     I  now  have  in  stock  over  2,100  Records. 

[We  regret  that  we  cannot  spare  space  to  a 
reproduction  of  the  two  photographs  referred  to. 
The  important  feature  is  that  the  Records  lie 
flat,  with  the  top  labels  facing  out.  They  are 
placed  on  shelves  just  far  enough  apart  for  one 
Record  carton.  The  rack  has  36  Records  on 
each  shelf  and  there  are  47  shelves.] 


O.  A.  Reynolds,  Springfield,  111. — Our  copy  of 
the  Phonograph  Monthly  reached  us  to-day. 
We  are  always  glad  to  receive  it,  and  think  it 
is  getting  brighter  and  better  with  every  issue. 
I  was  especially  interested  in  the  article  on 
demonstrations.  I  consider  this  one  of  the  very 
best  forms  of  advertising  and  a  sure  way  of  ob- 
taining good  live  prospects. 

We  never  lose  an  opportunity  of  demonstrating 
an  instrument,  and  are  always  ready  and  will- 
ing to  furnish  churches,  lodges,  clubs,  and 
social  gatherings  with  a  Phonograph,  and 
it  has  become  the  custom  of  several  of 
these  organizations  to  call  on  us  whenever 
they  have  any  form  of  entertainment.  We  make 
it  a  rule  always  to  have  printed  programmes, 
folders,  or  cards  to  hand  to  each  guest,  and  by 
this  a  great  many  of  our  forms  have  gotten  into 
prospective  customers'  homes.  You  will  find 
that  any  of  the  above  societies  are  willing  to  give 
you  all  the  co-operation  necessary  in  getting  the 
advertising  matter  distributed. 

Recently  one  of  the  great  celebrities  gave  a 
concert  in  this  city,  and  we  arranged  to  give  a 
musical  to  a  number  of  the  patrons  after  the 
concert.    We  played  them  Records  of  this  singer's 


voice,  and  they  were  loud  in  their  praise,  so  we 
felt  that  the  talking  they  would  do  outside  the 
store  was  bound  to  do  us  some  good. 

Another  good  form  of  demonstrating  we  have 
tried  with  success  is  to  get  the  best  music  teach- 
ers to  bring  their  pupils  to  the  store  of  an  eve- 
ning, and  there  give  them  an  hour's  programme 
of  classical  and  operatic  music.  We  can  now,  on 
very  short  notice,  arrange  one  of  these  concerts 
without  any  trouble  at  all. 


C.  B.  Bergen,  San  Rafael,  Cal. — I  cannot  re- 
frain from  writing  you  a  few  words  of  appre- 
ciation of  your  line  of  business,  and  the  oppor- 
tunities it  brings  to  the  music  dealer  during  dull 
times.  Here  in  San  Rafael  it  has  rained,  I 
think,  every  day  but  three  in  the  last  thirty-three 
days,  and  this  would  indicate  depression  of  busi- 
ness itself,  but  I  must  confess  that  the  Edison 
goods  have  been  the  means  of  keeping  myself 
within  the  bounds  of  safety  financially.  Your 
whole  layout  is  far  in  advance  of  all  others  and 
occupies  my  first  attention,  for  I  recognize  in  it  a 
great  business,  particularly  on  account  of  the  new 
Amberol  Record,  and  the  omission  of  announce- 
ments. I  have  customers  who  say  they  do  not 
play  the  Two-Minute  Record  any  more  so  en- 
thusiastic are  they  over  the  longer  one.  I  am 
pleased  to  note  in  the  list  of  April  you  have  in- 
creased the  issue  and  another  improvement  has  had 
telling  effect  already — cap  labels.  Your  Phono- 
graph Monthly  is  a  source  of  interest  and  in- 
struction. I  have,  I  think,  all  that  you  have  sent 
me,  and  often  refer  to  them,  as  was  the  case  with 
the   cut-out  Records. 


J.  Doersam,  Waterloo,  Ont.,  Can. — Allow  me 
to  congratulate  S.  L.  Canary,  of  Lebanon,  Ky., 
in  the  February  Edison  Phonograph  Monthly, 
on  the  idea  of  the  three  days'  free  offer  of  putting 
out  Phonographs  to  prospective  purchasers.  I 
tried  it  and  it  works  immense.  I  am  sending  out 
a  lot  of  Phonograms  and  monthly  lists  of  Rec- 
ords to  Phonograph  owners  in  Waterloo  and 
vicinity,  and  find  it  pays.  I  keep  a  well-selected 
stock  of  Gem,  Standard,  Home  and  Triumph 
Phonographs  and  Two  and  Four-Minute  Rec- 
ords. I  have  a  standing  order  for  the  latest 
Two  and  Four-Minute  Records  every  month. 
Talk  about  old  Edison  Phonographs!  I  have 
had  one  in  my  store  for  nearly  thirteen  years, 
and  it  is  as  good  as  ever,  since  I  put  on  a  large 
horn  and  crane.  There  is  no  wear  out  to  Edisons 
if  kept  oiled  well.  Same  as  Messrs.  Daspits  Sons, 
Ltd.,  Houma,  La.,  would  like  to  see  an  article  in 
the  Phonograph  Monthly  on  form  of  contract  or 
lease  for  selling  on  installment  plan. 


18    Edison  Phonograph  Monthly,  March,  1909 


H.  C.  Linnell,  Blanchard,  Mich. — I  want  to 
call  your  attention  to  a  few  things  I  think  that 
are  important.  I  have  been  an  Edison  Dealer 
for  some  time,  and  I  find  that  it  is  not  altogether 
the  handsome  profit  that  we  derive  from  the 
Phonograph  business,  but  it  calls  a  great  number 
of  people  to  our  places  of  business,  and  there- 
fore gives  merchants  a  good  chance  to  sell  the 
callers  other  articles. 

J.  French,  of  Ionia,  Mich.,  called  at  my  store 

and  wished  to  sell  me machines,  also  to 

give  me  a  stock  of  1,000  Records.  The  price  of 
his  machine  was  $55.  I  put  it  beside  my  $35 
Home  and  played  them  both.  Every  one  present 
said  that  the  Edison  had  it  outclassed  a  hun- 
dred times.  Before  French  left  he  told  me  he 
was  an  Edison  Dealer  and  wished  to  cut  out 
all  other  machines  and  keep  nothing  but  the 
Edison  machines. 

Isn't  this  a  good  ad  for  the  Edison  machine? 

In  regard  to  the  Edison  Phonograph  Month- 
ly, will  state  that  I  do  not  believe  that  any  one 
could  publish  a  book  that  would  be  more  bene- 
ficial than  this  pamphlet.  The  only  thing  I  do 
not  like  about  it  is  that  we  do  not  get  them 
often  enough.  I  take  several  magazines,  but 
when  I  get  the  Monthly  I  lay  them  all  aside 
and  read  it.  I  also  keep  them  where  I  can  have 
them  to  refer  to. 

I  am  going  to  make  a  suggestion  that  if  we 
could  only  get  one  each  week  and  pay  $1  or  $2 
for  it,  I  believe  that  it  would  be  money  well 
spent. 

There  are  a  great  number  of  things  I  would 
like  to  mention,  but  not  being  a  very  good  com- 
poser, but  an  enthusiastic  Phonograph  Dealer, 
and  like  to  learn  all  I  can  in  regard  to  the 
business. 

[The  Editor  of  the  Phonograph  Monthly 
appreciates  the  nice  things  Mr.  Linnell  says  about 
the  publication,  but  doubts  if  enough  subscribers 
could  be  secured  for  a  weekly  issue  to  pay  half 
the  cost  of  printing,  to  say  nothing  of  the  cost 
of  editing  it.  We  will  be  entirely  satisfied  if  we 
can  get  all  Dealers  to  read  one  issue  a  month.] 


Jurgens  &  Walker,  of  Sutton,  West  Va.,  send 
a  printed  programme  of  a  concert  given  in 
their  store,  and  write:  "The  three  concerts  that 
have  been  held  by  us  have  been  handicapped  by 
bad  weather,  but  we  hope  to  hold  a  concert 
soon,  distinguished  by  both  good  music  and  fair 
weather.  The  audiences  have  always  been  ex- 
tremely appreciative,  though  smaller  than  we 
wished.  The  Edison  Phonograph  will  be  a 
feature  of  our  Spring  fountain  opening  and  all 
gala  days." 


C.  M.  Johnson  Music  Co.,  Parsons,  Kan. — We 
want  to  take  this  opportunity  to  state  that  the 
new  Amberol  Record  is  the  best  thing  we  have 
had  in  a  long  time  as  a  trade  tonic,  and  believe 
it  should  be  applied  in  liberal  doses.  While  we 
have  never  handled  any  other  cylinder  machine 
than  the  Edison,  we  believe  the  recent  step  of  the 
National  Phonograph  Company  was  thoroughly 
justified,  and  that  a  Dealer  handling  a  good 
thirty-five-cent  Record  is  better  off  by  a  long 
ways  than  the  one  handling  a  cheaper  one  of 
poor  quality.  We  are  also  greatly  pleased  with 
the  Record  Exchange,  and  think  it  as  fair  as  a 
company  could  possibly  make  with  the  interests  of 
so  many  Jobbers  and  Dealers  to  be  considered. 


Robert  C.  Peck,  Manager  Talking  Machine 
Department,  A.  S.  Cook  Co.,  Woonsocket,  R.  /.— 
We  issue  regularly  each  month  a  small  four- 
page  folder  for  the  use  of  our  Phonograph  de- 
partment. In  the  latest  issue  we  have  originated 
a  plan  for  disposing  of  some  of  our  surplus  stock 
of  certain  Records.  It  appears  to  work  well. 
Possibly  other  Dealers  could  use  the  scheme  to 
good  advantage.  The  article  in  question  is 
headed  "Edison  Records  You'd  Like  to  Have." 
The  following  paragraph  heads  a  list  of  twenty 
selections: 

"To  aid  you  in  your  selection  of  real  enter- 
tainment, we  offer  the  following  list  taken  from 
our  immense  stock  of  over  1,500  numbers.  We'd 
be  pleased  to  have  you  hear  them." 


W.  E.  Bailey,  Grand  Ledge,  Mich. — I  wish  to 
thank  my  brother  Dealers  for  their  information 
in  the  Edison  Monthly.  The  February  issue  hits 
on  a  very  good  idea,  I  think,  to  have  Dealers  co- 
operate and  work  together.  Each  Dealer  might 
set  aside  one  hour  or  more  each  month.  I  am 
ready,  for  one.  I  wish  to  thank  one  Dealer  in 
particular  for  information  concerning  advertis- 
ing by  putting  large  horn  outside  of  door,  and 
have  rubber  tube  run  to  Phonograph  equipped 
with  repeater.  You  may  put  what  you  wish  on 
a  blank  record.  For  instance,  ring  a  loud  bell, 
then  ask  the  ladies  and  gentlemen  to  call  and 
hear  the  late  Records  or  some  great  singer.  Fix 
this  to  suit  yourself.  I  find  this  a  very  successful 
way.  I  run  two  music  rooms.  If  I  ran  six  I 
should  handle  nothing  but  the  Edison  line.  I 
will  be  pleased  to  hear  from  any  brother  Dealer. 


W.  R.  Ausenbaum,  Grant  Park,  III. — Amberol 
Records  are  taking  hold  in  good  shape  here,  and 
you  have  met  a  very  popular  demand  in  leaving 
off  the  announcements.  The  Phonograph 
Monthly  is  getting  more  interesting  each  month. 


Edison  Phonograph  Monthly,  March,  1909     19 


The  Agency  Co.,  Galveston,  Texas. — We  have 
received  the  Edison  Phonograph  Monthly. for 
February.  We  always  make  it  a  point  to  read 
this  publication  upon  its  receipt,  and  we  are 
very  much  interested  in  the  editorial  comment 
upon  "Co-operation,"  and  believe  the  time  is 
ripe  for  the  Dealers  in  every  State  to  get  "ac- 
quainted," and  for  a  great  deal  of  mutual  good. 
We  agree  with  you  that  they  should  come  to- 
gether and  form  an  organization  and  to  this  end 
we  are  willing  to  do  more  than  our  part.  If 
you  will  send  us  a  list  of  the  Texas  Dealers 
we  shall  take  great  pleasure  in  formulating  a 
circular  and  send  to  each  and  every  Dealer,  ask- 
ing him  to  consider  the  proposition  to  establish 
a  Texas  Dealers'  Association.  At  this  time  we 
do  not  believe  we  should  go  outside  of  our  State 
for  members,  as  it  will  become  too  cumbersome 
to  handle  properly. 

[We  regard  our  list  of  Dealers  as  the  property 
of  Jobbers  who  send  Agreements  to  us,  and  fol- 
lowing our  invariable  custom  we  were  compelled 
to  deny  the  above  request  for  the  names  of  Texas 
Dealers.  We  would  suggest  that  all  such  Texas 
Dealers  as  are  interested  in  the  suggestion  to 
form  a  State  Association  should  send  their  names 
to  the  Agency  Co.,  J.  N.  Swanson,  manager.] 


67.  E.  Holmes,  Ames,  Iowa — It  might  interest 
some  of  your  Dealers  to  know  how  a  great  num- 
ber of  Blank  Records  can  be  sold.  We  have  a 
recorder  and  recording  horn  that  we  loan  to 
our  customers — let  them  use  it  free  of  charge — 
and  it  is  wonderful  how  it  increases  Blank 
Record  sales.  We  have  one  customer  that  has 
"borrowed"  our  recording  outfit  six  different 
times,  and  each  time  he  bought  from  five  to 
seven  Records  (blanks).  Every  little  bit  helps, 
and   there  is   good  money  in  Blank  Records. 


James  W.  Atherton,  Momence,  III. — Amberol 
Records,  new  labels,  no  announcements  and  new 
attachments  for  machines  are  all  big  steps  in  ad- 
vance. Your  Monthly  is  all  O.  K.,  and  read 
every  word.  I  fill  wagons  at  least  once  a  week 
with  talking  machine  ads.  Have  a  large  mail- 
ing list  to  whom  I  mail  the  Phonogram  and  other 
matters  of  interest.  Keep  big  stock  of  Records — 
the  bigger,  the  more  trade  you  will  get.  Adver- 
tise. Ask  customers  as  to  kind  of  Records  they 
like  best,  then  play  best  of  this  kind.  Get  a 
sidewalk  blackboard  and  change  ads  often.  Have 
concerts.  Sell  on  installments.  Your  answer  to 
C.  t.  Clark  on  "Record  Exchange"  in  February 
issue  was  "just  right."     Success  to  you. 

[Mr.  Atherton  has  given  in  a  condensed  form 
the  principles  upon  which  to  do  a  successful 
business  in  Edison  goods.] 


J.  H.  Snyder,  Lavelle,  Pa. — As  a  Dealer  in 
Edison  Phonographs  and  Records  I  would  like 
to  see  an  article  in  the  Phonograph  Monthly 
on  "Peddling  Phonograph  Records  from  House 
to  House."  I  notice  some  Dealers  are  in  the 
peddling  business.  The  thing  I  liked  best  in 
the  January  issue  was   "Store   Management." 

[We  hope  that  Mr.  Snyder  is  not  taking  ex- 
ceptions to  this  method  of  selling  Phonographs, 
for  in  certain  sparsely  settled  sections  of  the 
country  it  is  a  most  necessary  way  of  getting 
business.  In  other  sections  it  is  possibly  less 
dignified  and  not  necessary  to  success.  We  will 
be  glad  to  print  a  letter  from  some  Dealer  who 
has  made  a  success  of  it,  telling  of  the  plan  upon 
which    he    works    and    other    details.] 


Daniel  H.  McRae,  Glencoe,  Ont.—As  a  Dealer 
in  Edison  Phonographs  and  Records,  I  would 
like  to  see  an  article  in  the  Phonograph 
Monthly  on  renting  Phonographs  for  concert  or 
parlor  use.  Is  such  done  by  Dealers,  and  if  so 
what  charges  for  same?  The  things  I  liked  best 
in  the  February  issue  were  ready-made  ads. 

[We  confess  that  we  do  not  know  to  what  ex- 
tent Phonographs  are  rented,  or  under  what  con- 
ditions it  is  done.  We  know  that  many  Dealers 
have  loaned  Phonographs  to  churches,  societies, 
clubs,  etc.,  for  a  night  or  two  at  a  time,  and 
have  found  themselves  well  repaid  because  of 
the  advertising  it  gave  them.  We  do  not  know 
what  has  been  the  charge,  if  one  was  made.  Will 
not  some  Dealers  who  have  rented  machines 
write  the  Phonograph  Monthly  of  their  experi- 
ence, for  the  benefit  of  Mr.  McRae  and  other 
Edison  Dealers?] 


John  S.  Rice,  Port  Byron,  N.  Y. — While  read- 
ing the  February  Monthly,  it  was  quite  amusing 
to  me,  as  I  travel  quite  a  good  deal  for  the  Edi- 
son goods.  I  find  many  Dealers  without  much 
stock  on  hand  complaining  of  poor  sales,  and 
that  I  am  taking  away  their  trade.  I  find  that 
it  pays  to  advertise  and  to  travel  around  a  little. 
My  trade  is  75  per  cent,  better  than  it  was  last 
year.  I  can  say  that  in  forty  miles  travel  the 
last  six  weeks  the  trade  of  the  Amberol  Records 
and  the  attachments  are  fifty  per  cent,  better. 
Some  of  our  Dealers  would  like  to  see  the  snow 
so  deep  that  I  couldn't  get  through  monthly,  but 
I've  got  quite  a  channel  and  a  good  strong  train 
and  expect  to  keep  pushing  ahead. 


Earl  J.  G.  Lovett,  Titusville,  Pa.— The  follow- 
ing circular  letter,  which  I  am  sending  out  to 
the  names  on  my  mailing  list  with  the  March 
Record  Supplements  and  Phonograms,  may  be  of 
some   interest  to  "The   Other   13,000": 

I  am  enclosing,  with  the  March  Record  list,  a 
stamped  addressed  envelope.     I  want  you  to  use 


20     Edison  Phonograph  Monthly,  March,  1909 


this.  I  want  you  to  make  me  a  list  of  your 
favorite  Records.  I  am  asking  this  of  each  talk- 
ing machine  owner  in  this  section  of  the  coun- 
try. When  my  replies  are  all  received  I  will 
make  up  a  list  of  Favorite  Records  and  mail  you 
one.  This  will,  no  doubt,  interest  you  and  may 
aid  you  in  making  your  future  Record  selections. 
Look  over  your  Records,  put  down  the  numbers 
of  your  favorites  and  send  them  to  me  at  once. 
I  will  do  as  much  to  accommodate  you  when  I 
can. 

E.  A.  Koony,  Wintsboro,  N.  Y. — I  would  like 
to  see  an  article  in  the  Phonograph  Monthly 
on  "A  Form  for  Installment  Plan  on  Phono- 
graphs." Would  be  willing  to  pay  for  printed 
contracts  furnished  by  you.  The  things  I  liked 
best  in  the  January  issue  were  the  "Other  13,000," 
"Store  Management"   and  Editorial  comments. 

[Our  own  Legal  Department  states  that  it  is 
unable  to  supply  us  with  any  one  form  that 
can  safely  be  used  in  all  States  for  instalment 
sales.  If  such  a  form  can  be  supplied  to  us  by 
any  one  in  the  trade  familiar  with  the  sub- 
ject, we  will  be  very  glad  to  get  out  such  a 
form  as  you  suggest.  The  laws  in  different 
States  vary  to  a  great  extent,  and  we  would 
not  care  to  make  ourselves  responsible  for  a 
single  form  that  Dealers  in  all  States  might 
use.  Nor  would  we  care  to  get  up  a  form  for 
each  State,  for  this  is  a  task  that  our  Legal 
Department  refuses  to  undertake.  It  has  always 
seemed  to  us  that  the  matter  was  one  that  must 
be  looked  after  by  the  Dealers  in  each  State  and 
not  by  manufacturers  like  ourselves,  who  can- 
not safely  undertake  the  work.] 


Do  Edison  Records  Last 

When  a  customer  asks  if  Edison  Records  last, 
mention  the  following  testimony  of  Mr.  E.  A. 
Williams,  Jackson,  Mich.: 

"Four  years  ago  my  cousin  purchased  an  Edi- 
son, and  I  happened  to  be  here  at  the  time,  and 
helped  pick  out  his  records,  about  one  hundred. 
Many  of  these  Records  have  since  dropped  out  of 
the  lists  and  I  have  been  anxious  to  get  a  few 
of  my  old  favorites  for  my  collection. 

"Last  week  I  made  a  deal  with  my  cousin 
and  I  am  now  in  possession  of  sixteen  four- 
year-old  'Gold  Moulded'  Records. 

"They  are  every  bit  as  good  as  when  I  last 
heard  them  (four  years  ago),  they  are  not  worn, 
still  retain  their  full,  rich  tone. 

"They  take  me  back  to  the  time  they  came  out 
and  I  would  not  part  with  them  at  ten  dollars  a 
Record." 

One  of  our  Dealer  friends  writes  us  concern- 
ing a  prospective  customer  who  called  at  the 
store  to  hear  the  new  Amberol  Records.  Two 
or  three  were  played  over  for  the  delighted  lis- 
tener, after  which  he  remarked,  with  a  twinkle 
in  his  eye:  "If  these  Records  are  Amberol,  it 
strikes  me  that  all  others  are  Fol-der-ol." 


My  trade  in  Edison  Phonographs  has  been  very 
satisfactory.  I  am  in  a  little  country  town  of 
200  population,  and  the  first  fourteen  months  I 
sold  over  $2,000  worth  of  Edison  Phonographs 
and  Records.  I  have  now  sold  over  $3,000.  My 
trade  is  all  with  farmers,  and  I  have  not  lost 
one  dollar  and  have  less  than  fifty  dollars  stand- 
ing out. — O.  R.  Beckwith,  Dodgeville,  Ohio. 


Trade    Bulletins 


Suspended  List,  Feb.  20,  1909 

Superseding  All  Previous  Lists 

This  list  is  supplemental  to  the  Suspended 
Lists  which  appeared  in  the  June,  1908,  and 
succeeding  issues  of  the  Edison  Phonograph 
Monthly.  These  are  still  in  force  and  must  be 
given  the  consideration  by  the  Trade  as  if  re- 
printed  in  full   herewith. 

CAL.,  San  Francisco — Lubbe  Bros. 

IOWA,  Manning — Dr.  L.  F.  Moser  (Dr.  Moser's 
Drug   Store). 

MAINE,   Gouldsboro — F.    H.    Strout. 

N.   J.,    Hoboken — E.    Pennino    &   E.   Ricciardi. 
Trenton — Howard  Cycle  Co. 

NEW   MEX.,    East    Las    Vegas — R.    M.    Mount- 
ford. 

OREG.,   Cottage   Grove — Conner    &   Cochran. 
Medford — Morton    (or  Merton)    Elwood. 

PENNA.,    Spring   City— Harvey   A.   Heck. 

VT.,  East    Hardwick — W.   S.    Wright. 
Fairfax — W.   J.    Trombly. 
Hardwick — H.  F.   Cummings. 

CANADA,  Prince  Albert,   Sask.— G.    W.   Baker. 

REINSTATED. 
CAL.,  San  Diego — The  Wiley  B.   Allen  Co. 
YA..    Covingtoj* — Covington    Furniture    Co. 


Jobbers  and  Dealers  are  asked  not  to  supply 
any  of  the  above  named  firms  with  our  appa- 
ratus, at  addresses  given  or  any  other  address. 

[copy  of  letter  mailed  to  entire  trade  under 
date  of  february  15,  i909.] 

About  Deductions  for  Broken 
Records 

Our  attention  has  been  called  to  the  fact  that 
some  Dealers  when  paying  their  accounts  to 
their  Jobbers,  are  arbitrarily  making  deductions 
for  Records  broken  in  transit,  and  for  which 
Jobbers  are  in  no  way  responsible. 

On  September  18th,  1907,  we  notified  our 
Dealers  of  a  reduction  of  one  (1)  cent  each  on 
Edison  Records,  the  change  in  price  being  made 
effective,  not  only  to  insure  Dealers  a  better 
margin  of  profit,  but  to  cover  any  possible  loss 
by   breakage   in    transit. 

Deductions  made  by  any  Dealer  as  above  are 
unfair  and  unjust,  and  in  future  will  not  be  en- 
tertained by  any  Jobber,  nor  will  our  Jobbers  be 
permitted  to  allow  such  claims. 


Edison  Phonograph  Monthly,  March,  1909    21 


Playing  Up  Amberol  Records 
Ready-Made  Ads 

Edison  Amberol  Records  are  the  biggest  sen- 
sation in  the  talking  machine  world  for  years. 
They  will  make  old  General  Public  and  his  wife, 
and  his  sisters  and  his  cousins  and  his  aunts,  and 
his  children  and  his  grand-children  sit  up  and 
take  notice.  It  is  up  to  you  to  see  that  they  also 
take  notice  of  you. 

The  Dealer  who  lets  people  know  that  he  has 
Amberol  Records  for  sale  will  sell  Amberol 
Records  sooner,  sell  'em  faster,  and  sell  more  of 
'em  than  the  Dealer  who  waits  for  the  public  to 
find  out  that  he  has  them. 

One  good  way  to  let  people  know  is  your  local 
newspaper.  Here  are  three  ads  that  will  help 
you  a  lot. 

If  you  will  run  the  ads,  we  will  send  free,  an 
electrotype  of  the  illustration.  The  newspaper 
will  set  the  type  matter  for  you. 


DANCING  TO   AMBEROL   RECORDS 

The  Amberol  Record  plays  for  more 
than  four  minutes,  long  enough  for  a  real 
waltz. 

No.  8  is  "Violets"  waltz,  played  by  the 
New  York  Military  Band.  The  composer 
is  Waldteufel,  who  has  written  some  of 
the  best  waltzes  that  you  ever  danced  to. 

The  advantage  of  the  new  Amberol 
Records  is  that  they  play  long  enough  to 
make  dancing  to  them  satisfactory. 

The  Waltz  Amberol  Record  is  but  one 
of  nearly  ioo  new  ones  which  can  be 
played  upon  your  Phonograph  by  means 
of  a  new  attachment  which  we  show  you 
how  to  adjust,  and  a  new  reproducer. 
This  is  the  greatest  improvement  in  the 
Edison  Phonograph  for  several  years. 
(Dealer's  name  and  address) 


THAT  NEW  RECORD  WHICH  PLAYS 
MORE  THAN  FOUR  MINUTES 

Mr.  Edison  has  discovered  a  new  com- 
position for  Records,  upon  which  he  can 
make  a  Record  more  than  twice  as  long 
as  the  old  one,  although  the  cylinder  re- 
mains the  same  size.     These  new  Records 

Edison  Amberol  Records 
are    for    sale   here.      They   can    be    played 
upon  any  Edison  Phonograph  by  means  of 
an   attachment,    also   for  sale   here. 

Nearly  ioo  new  selections,  longer  and 
better  than  any  Edison  Records,  new  at- 
tachment, or  new  Phonographs  that  play 
the  Amberol  Records  without  attachment, 
berol  Records  without  attachment. 

(Dealer's  name  and  address) 


"THE  HOLY  CITY" 

This  famous  sacred  song  has  never 
been  given  in  its  entirety  and  so  beauti- 
fully as  it  is  now  given  upon  the  Edison 
Amberol   Record. 

These  new  Records  which  play  for  more 
than  four  and  a  half  minutes,  make  it 
possible  to  render  the  entire  song  and  to 
give  it  in  all  its  beauty. 

The  new  Edison  Amberol  Records,  com- 
prising fifty  subjects,  are  for  sale  here. 
They  can  be  used  upon  your  Edison 
Phonograph  by  means  of  a  gear  attach- 
ment and  a  different  reproducer.  Come  in 
and  let  us  explain  about  it. 

Amberol  Records   50  cents. 
(Dealer's  name  and  address) 


(Cut  in  above  advertisements  is  No.   707) 


22    Edison  Phonograph  Monthly,  March,  1909 

Advance   List 

Of  Edison  Standard  and  Edison  Amberol   Records 

for   May,    1909 

r '  M  "T HE  Standard  and  Amberol  Records  listed  below  'will  be  shipped  jrom    Orange  in   time  to   reach 
m       all  Jobbers  in  the  United  States  and  Canada  before  April  24th,  1909,  all  things  being  javorable, 
JL        and  they  may  be  re  shipped  to  Dealers  at  8  A.  M.  on  April  23rd.      They  must  not,  however,   be  ex- 
hibited, demonstrated  or  placed  on  sale  by    Jobbers   or   Dealers   until  8    A.    M.    on   April    24th. 
Supplements,  Phonogram*,  Bulletins  and  Hangers  will  be  shipped  with  Records.      These  may  be  distributed 
to  Dealers  after  April  20th,    but  must  not  be  circulated  among  the  public  before  April  24th.     Jobbers  and 
Dealers  may,   however,    deposit   Supplements  and  Phonograms  in  Mail  Boxes  or  Post  Offices  after  5  P.  M. 
on  April  23rd,  for  delivery  on  the  following  day.     Jobbers  are  required  to  place  orders  for    May  Records 
on  or  before  March  10th.       Dealers  should  place  May  orders   with   Jobbers   before  March  10th  to  insure 
prompt  shipment  when  Jobbers''  stock  is  received. 

Edison  Standard  Records 

10117  Venus  on  Earth — Waltz  National   (London)   Military  Band 

A  charming  waltz  air  by  Paul  Lincke,  the  well-known  European  composer  and  director  of  the 
Apollo  Theatre,  Berlin,  Germany.  Mr.  Lincke  also  wrote  the  popular  "Glowworm"  (our 
Amberol  Record  No.  6i)  and  other  attractive  compositions. 

10118  Won't  You  Even  Say  "Hello"?  Manuel  Romain 

The  title  is  a  question  asked  by  a  lover  as  he  is  parting  from  his  sweetheart.  Of  course  it  is 
a  sentimental  song  and  it  is  sung  as  only  Mr.  Romain  can  render  such  a  song.  Orchestra 
accompaniment.  Music,  Al  Piantadosi;  words,  Edgar  Leslie;  publishers,  Ted  Snyder  Music 
Co.,  New  York. 

*10119     Oh,  La,  La,  La,  La,  La  Sallie  Stembler 

These  words  and  the  line:  "A  little  nonsense  now  and  then,  is  relished  by  all  the  wisest  men," 
constitutes  all  of  the  English  known  to  the  little  miss  in  the  Moulin  Rouge.  The  same  chorus 
was  sung  by  a  member  of  the  Boston  Y.  M.  C.  A.  who  was  found  by  a  friend  having  the  time 
of  his  life  in  the  same  resort.  It  is  Miss  Stembler's  second  Edison  Record  and  it  is  all  right, 
too.  Orchestra  accompaniment.  Music  and  words,  Louis  Weslyn ;  publishers,  M.  Witmark 
&  Son,  New  York. 

10120  Sterling  Castle  and  Harvest  Dance  William  Craig 

A  strathspey  and  reel  on  the  violin.  Just  the  sort  of  Record  to  appeal  to  all  who  like  the 
violin  for  the  old-fashioned  dance  music  that  was  played  when  our  grandfathers  were  young. 
Piano  accompaniment. 

10121  A  Confidential  Chat  Press  Eldridge 

A  heart-to-heart  talk  by  the  "Commander-in-chief  of  the  Army  of  Fun,"  as  Mr.  Eldridge  is 
everywhere  known.  The  matter  that  Mr.  Eldridge  passes  out  is  of  the  mirth  provoking 
variety,  especially  his  reasons  why  men  should  marry  widows.  This  is  one  of  his  most  popular 
monologues.  It  is  always  a  "hit"  at  the  leading  vaudeville  houses  of  the  country.  This 
Record  marks  Mr.  Eldridge's  entry  in  the  Phonograph  field  and  we  predict  that  in  it  he  will 
be  no  less  popular  than  he  is  on  the  stage. 

10122  Make  a  Noise  Like  a  Hoop  and  Roll  Away  Collins  &  Harlan 

A  comic  waltz  song  being  sung  by  a  number  of  vaudeville  headliners.  The  title  makes  it  clear 
that  it  is  a  slang  song.  Mildred  Moore  had  the  slang  habit  "bad."  Bertie  McClore,  her  best 
young  man,  wanted  to  break  her  of  it,  but  every  time  he  tried  she  replied  in  the  words  of  the 
above  title.  They  married,  and  Bertie  had  a  chance  to  get  back  when  Mildred  wanted  money 
for  a  new  hat.  Orchestra  accompaniment.  Music,  J.  Fred  Helf;  words,  Ren  Shields;  pub- 
lishers, Helf  &  Hager  Co.,  New  York. 

10123  Beautiful  Eyes  Ada  Jones 

A  sort  of  novelty  song  with  words  quite  different  from  what  its  title  would  indicate.  It  tells 
of  what  happened  to  a  young  miss  who  met  a  charming  gentleman.  With  his  beautiful  eyes 
he  hypnotized  her,  told  her  pretty  things  and  took  all  her  rings.  Orchestra  accompaniment. 
Music  and  words,  Ted  Snyder;  publishers,  Ted  Snyder  Music  Co.,  New  York. 


*This  Record  will  be  illustrated  on  cover  of  May  Phonogram. 


Edison  Phonograph  Monthly,  March,  1909    23 

10124  Golden  Trumpets  Albert  Benzler 

A  bells  solo  with  orchestra  accompaniment.  The  selection  is  one  of  those  song  and  dance  style 
compositions,  always  chosen  when  the  best  results  from  the  bells  are  sought.  Composer,  T.  H. 
Rollinson;  publisher,  Oliver  Ditson  Co.,  Boston. 

10125  Ayesha,  My  Sweet  Egyptian  Herbert  Payne 
A  fine  Record  having  an  Egyptian  color,  sung  finely  and  with  clear  enunciation  by  a  new 
Edison  singer.     The  orchestra  accompaniment  is  very  attractive.     Music,  Maurice  Scott;  pub- 
lishers, Star  Music  Co.,  London. 

10126  How  Firm  a  Foundation  Edison  Mixed  Quartette 
Not  to  know  this  popular  old  hymn  is  to  be  stamped  as  knowing  little  about  matters  religious. 

A  Record  of  it  has  been  asked  for  by  many  Phonograph  owners.  It  is  also  well  known  as  the 
Portuguese  Hymn.     Unaccompanied.     Music,  M.  Portogallo;  words,  G.  Keith. 

10127  I  Used  to  Be  Afraid  to  Go  Home  in  the  Dark  Billy  Murray 

"Now  I'm  afraid  to  go  home  at  all."  That  is  the  plaint  of  a  man  who  has  a  wife  waiting  for 
his  coming,  and  he  confides  his  troubles  to  the  barkeep.  It  is  a  companion  song  to  "I'm  Afraid 
to  Come  Home  in  the  Dark"  (our  Record  No.  9780)  by  the  same  writers  and  sung  by  the  same 
Edison  artist.  Orchestra  accompaniment.  Music  and  words  by  Williams,  Van  Alstyne  & 
Burt;  publishers,  Jerome  H.  Remick  &  Co.,  New  York. 

10128  A  Coon  Band  Contest  Maurice  Levi  and  His  Band 

A   characteristic    rag  time   march    and   one    of  Arthur    Pryor's   well-known   compositions.     It 

features  a  contest  between  several  members  of  the  band,  each  playing  a  different  air.     The 

trombone   wins.     The   selection  is  played   with  great   success   by  Mr.   Levi   and  his   splendid 

organization.     It   will    strengthen    the    position  won    by    "Happy    Days"    in    the  April  list. 

10129  The  Heart  of  Ninon  Florence  Hinkle 

A  soprano  waltz  song  written  on  themes  of  the  celebrated  Italian  waltz  "Tesoro  Mio"  by  De  E. 
Becuccia.  The  English  version  is  by  T.  H.  Martens.  The  words  are  by  G.  Millandy.  It  is 
interpolated  and  is  a  striking  feature  in  Lulu  Glaser's  "Mile.  Mischief,"  where  it  is  sung  in 
French  under  the  title  "Le  Coeur  de  Ninon."     Publishers,  Boosey  &  Co.,  New  York. 

10130  When  the  Humming  Birds  Return,  Sweet  Irene  Harlan  &  Stanley 

A  sentimental  song  for  tenor  and  baritone,  that  ought,  by  reason  of  its  sweet  melody  and 
tender  words,  be  quite  as  popular  as  any  other  similar  songs  that  have  caught  the  public  fancy 
in  the  past  few  years.  Orchestra  accompaniment.  Music,  Ted  Snyder;  words,  Edgar  Farran; 
publishers,  Ted  Snyder  Co.,  New  York. 

10131  Uncle  Josh  at  the  Dentist's  Cal  Stewart  and  Len  Spencer 

Another  cf  Mr.  Stewart's  original  Rube  sketches.  Mr.  Stewart  has  no  rival  in  Records  of  this 
kind,  but  Mr.  Spencer  is  a  close  second  in  making  successful  talking  Records.  Together  they 
make  a  great  combination.     Hear  this  Record  and  you  can't  help  agree  with  this  statement. 

10132  Hallowe'en  Dance  American  Symphony  Orchestra 

A  characteristic  dance  in  which  the  music  and  effects  introduced  are  of  the  mysterious  and 
weird  order,  reflecting  the  spirit  of  Hallowe'en.  A  Record  for  those  who  want  something 
different.     Composer,  H.  Engelmann;  publishers,  Joseph  Morris  Co.,  Philadelphia. 

10133  I  Don't  Care  if  There's  a  Girl  There  Harry  Fay 
With  an  unusually  good  voice  and  a  rollicking  way  of  using  it,  Mr.  Fay  makes  a  Record  here 
that  will  appeal  to  many  lovers  of  the  Phonograph.     Orchestra  accompaniment.     Music   and 
words,  Collins  &  Weston ;  publishers,  Star  Music  Co.,  London. 

10134  Shine  On,  Harvest  Moon  Ada  Jones  and  Billy  Murray 

Scarcely  less  popular  than  Miss  Jones'  solo  Records  are  those  made  with  the  assistance  of 
Mr.  Murray,  himself  one  of  the  best  of  the  Edison  artists.  The  duet  Records  by  Miss  Jonc* 
and  Mr.  Murray  are  eagerly  sought  for  in  each  month's  list.  This  selection  is  a  serio-comic 
song,  featured  in  "The  Follies  of  1908."  The  dialogue  between  the  chorus  is  alone  worth  the 
cost  of  the  Record.  Orchestra  accompaniment.  Music,  Nora  Bayes-Norworth;  words,  Jack 
Norworth;  publishers,  Jerome  H.  Remick  &  Co.,  New  York. 

10135  The  Model  Minstrels  Edison  Minstrels 

A  miniature  minstrel  first  part  with  an  opening  chorus  "Broncho  Buster";  jokes  by  the  end 
men,  and  the  closing  chorus,  "In  the  Good  Old  United  States."  It  is  hard  to  believe  that  so 
much  can  be  put  on  a  Standard  Edison  Record. 

10136  Amina  Edison  Concert  Band 

Still  another  fine  composition  by  Paul  Lincke,  who  has  won  world-wide  fame  as  a  writer  of 
music  of  the  better  class  and  of  whom  much  may  still  be  expected.  "Amina"  is  styled  an 
Egyptian  serenade,  its  music  being  of  an  Oriental  character.     Publishers,  Jos.  W.  Stern  &  Co., 

New  York 


24    Edison  Phonograph  Monthly,  March,  1909 

Edison  Amberol  Records 

115  Reinzi  Overture  Edison  Concert  Band 

Reinzi,  Richard  Wagner's  first  successful  grand  opera,  has  always  held  a  prominent  position 
among  his  many  operatic  works.  In  the  overture  is  found  the  most  significant  and  interesting 
themes  of  the  opera,  appearing  in  a  most  brilliant  instrumental  garb  and  with  all  the  grandeur 
of  conception  and  originality  of  the  famous  master.  The  Amberol  Record  gives  the  Concert 
Band  a  splendid  opportunity  to  do  the  selection  justice.     Publisher,  Carl  Fischer,  New  York. 

116  It  is  Enough  James  F.  Harrison 

The  most  popular  aria  for  baritone  in  the  oratorio  "Elijah"  by  Felix  Mendelssohn.  The  text 
of  the  aria  is  taken  from  the  Book  of  Job,  7th  Chapter,  16th  verse,  and  1st  Kings,  19th  Chapter, 
10th  verse.  Mendelssohn  was  born  at  Hamburg,  Feb.  3rd,  1809.  He  conducted  the  first 
performance  of  "Elijah"  at  Birmingham,  England,  August  18th,  1846.  At  the  time  of  making 
this  Amberol  Record  the  centenary  of  the  Birth  of  Mendelssohn  was  celebrated  by  a  number  of 
grand  concerts,  the  programs  showing  some  of  the  best  works  of  this  famous  composer, 
including  this  popular  aria  from  "Elijah."  Orchestra  accompaniment.  Publishers,  G.  Schirmer, 
New  York. 

117  Love  and  Devotion  Venetian  Instrumental  Trio 

One  of  those  quiet,  tranquil  compositions  so  well  adapted  to  this  combination  of  instruments — 
flute,  harp  and  violin.  It  is  delightfully  written  and  charmingly  played.  A  brilliant  cadenza 
for  the  harp  is  introduced.  Composer,  L.  A.  Drumheller;  publishers,  Jos.  Morris  Co.,  Phila- 
delphia. 

118  To  the  End  of  the  World  With  You  Manuel  Romain 

A  ballad  of  the  better  class,  similar  in  style  and  character  to  the  famous  "Love  Me  and  the 
World  is  Mine"  (our  Record  No.  9371)  and  written  by  the  same  composers.  The  air  of  this 
selection,  combined  with  unusually  well  written  sentimental  verses,  ought  to  make  the  song 
quite  as  popular  as  "Love  Me  and  the  World  is  Mine."  Orchestra  accompaniment.  Music, 
Ernest  R.  Ball;  words,  Dave  Reed,  Jr.,  and  George  Graff,  Jr.;  publishers,  M.  Witmark 
&  Sons,  New  York. 

119  Casting  Bread  Upon  the  Waters  Empire  Vaudeville  Co. 

A  comic  vaudeville  sketch  with  the  following  cast  of  characters: 

Mr.  Hiram  Jones,  Always  Dreaming:    -      -      -         Edward  M.  Favor 
Mrs.  Hiram  Jones.  Head  of  the  House   —    —  Edith  Sinclair 

Klondyke  Pete,  A  Tramp  ,--.---      Steve  Porter 

Mr.  Favor  and  Mr.  Porter  need  no  introduction.  Miss  Sinclair  in  private  life  is  Mrs.  Edward 
M.  Favor.  Until  Mr.  Favor  entered  the  comic  opera  field  he  and  Mrs.  Favor  were  widely 
known  in  vaudeville  as  Favor  and  Sinclair.  This  Record  is  a  new  departure  and  must  be 
heard  to  be  appreciated. 

120  S.  R.  Henry's  Barn  Dance  New  York  Military  Band 

Recorded  purposely  for  dancing  and  the  first  barn  dance  on  the  Amberol  Record.  The 
unusual  length  of  the  Record  makes  it  especially  advantageous  for  dancing.  A  dance  orchestra, 
as  a  rule,  does  not  play  a  dancing  number  any  longer  and  sometimes  not  so  long.  The  music 
for  the  dance  Record  was  selected  from  among  the  best  and  most  popular  barn  dances  of 
recent  issue.     Composer,  S.  R.  Henry;  publishers,  J.  W.  Stern  &  Co.,  New  York. 

121  Prize  Song— "The  Mastersinger"  Reed  Miller 

The  "Preislied"  (prize  song)  the  famous  tenor  solo  from  "Die  Meistersinger  von  Nurnberg" 
by  Richard  Wagner,  sung  in  English.  In  the  German  opera,  it  is  sung  by  Sir  Walther  <von 
Stolzing  and  won  for  him  a  place  among  the  mastersingers.  It  is  a  song  of  noble  and  soaring 
beauty.     Mr.  Miller's  splendid  voice  gives  it  a  fine  rendition.     Orchestra  accompaniment. 

122  Golden  Rod  Mabel  McKinley 

Miss  McKinley  is  one  of  the  most  notable  additions  ever  made  to  the  staff  of  Edison  artists. 
She  is  a  niece  of  the  late  President  McKinley;  a  composer  of  great  merit,  the  possessor  of  a 
delightfully  sweet  soprano  voice,  a  woman  of  charming  personality  and  a  universal  favorite 
on  the  stage.  "Golden  Rod"  is  one  of  her  own  compositions.  It  is  dedicated  to  Vice  President 
Fairbanks.  Miss  McKinley  also  wrote  "Anona"  and  other  musical  successes.  "Golden  Rod" 
is  a  song  of  the  national  flower.  Its  words  are  patriotic,  its  musical  setting  is  perfect  and 
Miss  McKinley's  singing  of  it  is  artistic  in  every  sense  of  the  word.  Orchestra  accompani- 
ment.    Publisher,   Leo  Feist,   New  York. 

123  Awakening  of  Spring  American  Symphony  Orchestra 

Styled  a  romance  for  orchestra.  A  favorite  concert  number.  The  composer's  idea  is  to 
picture  musically  the  coming  of  spring.  The  opening  theme,  soft  and  low,  played  by  the  'cello, 
depicts   this   delightful   season   of   the   year   still    asleep   in   the   clasp    of   winter.     The   oboe's 


Edison  Phonograph  Monthly,  March,  1909     25 

plaintive  strains  portray  the  dawn  of  the  approaching  day  and  a  fortissimo  burst  of  melody 
by  the  entire  orchestra  heralds  the  awakening  of  a  glorious  springtime.  Composer,  E.  Bach; 
publisher,  Carl  Fischer,  New  York. 

124  Jerusalem  Edison  Mixed  Quartette 

This  joyful  anthem  opens  with  a  tenor  solo,  followed  by  the  baritone  in  a  solo  part;  then  a 
beautiful  harmonized  strain  for  quartette.  After  this  comes  a  grand  and  inspiring  melody  in 
which  all  sing  in  unison:  "Lord,  now  we  meet  thee,  sing  we  Hosanna."  The  subject  of  the 
anthem  is  found  in  the  2ist  Chapter  of  St.  Matthew,  fifth  to  tenth  verses.  Organ  accompani- 
ment.    Composer,   Henry  Parker ;   publisher,  G.  Schirmer,  New  York. 

125  Good-Bye,  Molly  Brown  Ada  Jones 

A  song  of  the  different  kind  that  gives  Miss  Jones  an  unusual  opportunity  to  show  her  clever- 
ness as  a  dialect  singer.  It  has  three  verses  and  three  choruses.  The  latter  in  turn  are  sung 
in  cockney  English,  French  and  Irish,  these  dialects  being  used  by  the  respective  suitors  for 
the  hand  of  Molly  Brown,  from  the  country.  The  song  is  being  used  in  the  musical  comedy 
"Mr.  Hamlet  of  Broadway."  Orchestra  accompaniment.  Music,  Ben  M.  Jerome;  words, 
Edward  Madden ;  publishers,  The  Trebuhs  Publishing  Co.,  New  York. 

126  Nina  Hans  Kronold 

A  favorite  'cello  solo  of  the  popular  virtuoso,  Hans  Kronold.  It  is  played  in  his  usual  style 

and  finish  and  makes  another  splendid  addition  to  our  list  of  violoncello  Records.  Piano 
accompaniment.     Composer,    Pergolese. 

127  Even  Bravest  Heart  Thomas  Chalmers 

The  recitative  and  cavatina  sung  by  Valentine  (Marguerite's  brother)  in  Act  i,  Scene  4,  of 
"Faust,"  Charles  Gounod's  best  known  opera.  It  is  a  favorite  baritone  solo.  It  is  here  sung 
in  English,  Mr.  Chalmer's  noble  voice  meeting  every  requirement  of  a  perfect  rendition. 
Orchestra  accompaniment.     Publishers,  Oliver  Ditson   Co.,  Boston. 

128  I  Feel  Thy  Angel  Spirit  Miss  Chapman  and  Mr.  Harrison 

A  fine  rendition  by  soprano  and  baritone  of  a  high  class  song.  The  text  is  translated  from 
the  German,  written  by  the  well-known  composer,  Graben-Hoffmann.  The  combination  of  the 
voices  makes  it  a  fine  Record.     Orchestra  accompaniment.     Publishers,  G.  Schirmer,  New  York. 

129  New  Creation  Two-Step  New  York  Military  Band 

Another  fine  Record  made  especially  for  dancing  and  selected  for  the  purpose  because  of  its 
excellent  rhythm.  The  long  playing  length  of  the  Amberol  Record  is  going  to  make  the 
Edison  Phonograph  more  desirable  than  ever  for  dancing  purposes,  and  it  is  our  intention  to 
put  out  one  or  two  selections  every  month  for  use  in  this  way.  Such  Records  are  equally 
enjoyable  to  those  who  do  not  dance.  Composer,  Edmund  Braham;  publisher,  Carl  Fischer, 
New  York. 

130  I'm  Awfully  Strong  for  You  Billy  Murray  and  Chorus 

The  words  of  the  title  are  the  somewhat  unique  one  used  by  a  sentimental  young  man  to  his 
girl.  Mr.  Murray  sings  the  selection  in  a  fitting  manner,  accompanied  by  a  quartette  of  male 
voices.  Being  sung  in  "The  Yankee  Prince,"  George  M.  Cohan's  musical  play.  Orchestra 
accompaniment.  Music  and  words,  George  M.  Cohan;  publishers,  Cohan  &  Harris  Publish- 
ing Co.,   New  York. 

131  Come  Where  the  Lilies  Bloom  Metropolitan  Quartette 

A  Record  of  unusual  attractiveness,  finely  sung  by  a  quartette  of  mixed  voices,  accompanied 
by  the  New  York  Military  Band.  It  is  some  time  since  we  have  put  out  a  Record  with  a 
band  accompaniment.  "Come  Where  the  Lillies  Bloom"  is  Will  L.  Thompson's  most  popular 
composition.  It  is  an  old-time  favorite.  For  years  it  has  been  featured  in  the  best  singing 
shows.     It  is  given  complete  on  the  Record. 

132  Roses  Bring  Dreams  of  You  Medley  American  Symphony  Orchestra 

An  up-to-date  medley  introducing  "Finnegan's  Irish  Band,"  "I  Remember  You,"  "Yip-I-Addy-I- 
Ay,"  "Roses  Bring  Dreams  of  You,"  and  "The  Sweetest  Gal  in  Town." 

133  Si  Perkins'  Barn  Dance  Ada  Jones  and  Len  Spencer 

Not  the  kind  of  barn  dance  now  so  much  in  vogue,  but  a  most  realistic  side-splitting  senti- 
mental imitation  of  an  old-fashioned  country  dance  in  the  barn.  The  dialogue  is  by  Miss 
Jones  and  Mr.  Spencer  as  Susan  and  Elmer,  the  spooney  couple,  but  other  special  features  are 
introduced.     The  incidental  singing  has  an  orchestra  accompaniment. 

134  Fair  Harvard  Waltzes  Maurice  Levi  and  His  Band 

A  concert  waltz  composed  and  ptayed  under  the  personal  direction  of  Mr.  Levi.  The  state  of 
perfect  organization  to  which  Mr.  Levi  has  brought  his  band  is  at  once  recognized  in  this 
selection,  and  the  many  clever  and  interesting  effects  brought  out  show  the  remarkable  con- 
trol that  as  a  leader  he  has  wpn  over  his  men. 


26     Edison  Phonograph  Monthly,  March,  1909 

Advance  List 

New  Bohemian,  French,  German,  Italian, 
Polish  and  Swedish  Selections 

r  J  THE  Records  named  below  will  be  ready  for  shipment   from    Orange   between   April   1st    and 

M         10th.     Samples  of  any  or  all  of  them  will  be   shipped   March    1st   to   such   Jobbers   as  place 

JL  orders   for   them.     None  will   be   shipped  without  orders.     Jobbers'  stock  orders  received  by 

March   20th  will  be  shipped  as  fast  as   possible,   after   April   1st.     Care  will   be   taken   to 

make  shipment  at  one  time  to  all  Jobbers  in  the  same  city.     Separate  supplements  of  each  list  will 

be  shipped  with  Records  to  all  Jobbers  who  request  a  supply.     State  quantity  required  of  each  kind. 


10  Bohemian  Selections 


15876 
15877 
15878 
15879 
15880 
15881 
15882 
15883 
15884 
15885 


Proc  ta  lipa  u  studanky  (Vymetal) 

Libati  neni  hfich    (Eysler) 

Zeleny  hajove,  Chodsky  poched 

Bud  praci  cest   (slozil  J.  Scheu) 

Anka  z  Hloubetina   (Original) 

U  Zvonu  (Original) 

Zahradnik   (Original) 

Na  Skvarovne   (slozil  R.  Hanf) 

Verse  Pro  zasmani  (slozil  J.  Dosek)    (Dueto) 

Sumafi    (slozil  A.  Tichy)    (Dueto) 


Alois  Tichy 
Alois  Tichy 


Josef  Sladek 
Josef  Sladek 
Josef  Sladek 
Josef  Sladek 
Alois  Tichy 
Alois  Tichy 
Alois  Tichy 
Alois  Tichy 
Josef  Sladek 
Josef  Sladek 


52  French  Selections 


17015  Allons,  Madelon 

17148  Selon  la  saison 

17229  Venez,  ma  belle 

17282  A  Bagnelot 

17396  Quand   vous   seres  vieilles 

17865  Pas  d'Fumerons   (Duo  Auvergnat) 

17866  Ninette  Ninon    (Romance) 

17869  Quand   1' Amour  chante    (Chansonnette  avec  Flute) 

17871  Bousoir  Madame  la  Lune   (Romance) 

17877  La   Petite  Mariee    (Duo  du  Rossignol) 

17879  Bonjour  Souzon   (Melodie) 

17881  O  ma  Napolitaine    (Serenade) 

17883  Tu   m'as   dit    (Valse  chantee) 

17884  Caprice  de  Vauvette    (Chansonnette  avec  solo  de  Flute) 

17895  Notte  Serena   (Serenade) 

17896  La  Vie  Parisienne    (Operette) 

17897  Lilas  blanc    (Idylle   Parisienne) 

17902  Ivresse  d'Oiseaux  (Bluette) 

17903  Les  Refrains   de   la  Vie 

17907  La  Reine  de  Chypre  (Duo  d'Halevy) 

17908  Les  Myrtes  sont  fletris   (Aubade) 
17912  Paquita   (Valse  Espagnole) 

17920  Gavroche  Tyrolien   (de  St.  Servan) 

17924  Chand  de  Ballons   (de  Chaudoir) 

17925  Serenade  a  Magali   (de  Will  et  Trim) 
17927  Le  Crucifix    (de  Faure)    (Duo) 
17930  Valse  des  Cent  Vierges  (de  Lecocq) 
17939  L'Honneur   (de  Maquis) 

17942  Ah !  si  vous  voulez  d'  PAmour 

17943  Le  Clairon    (d'Andre) 

17946  Chasseur  Tyrolien    (de  St.  Servan) 

I795I  J'3*  tant  pleure 

17955  Marche  emoustillante 

17956  Carillon   tyrolien 
x7959  Tu  ne  m'oublieras  pas 
17977  Gaby 

17979  Pompette 


M.  Mercadier 

M.  Mercadier 

M.  Mercadier 

M.  Mercadier 

M.  Mercadier 

Mme.  Rollini  et  M.  Marechal 

M.  Mercadier 

M.  Marechal 

M.  Noriac 

Mme.  Ida  Vaudere  et  M.  Ragneau 

M.  Gluck 

M.  Berard 

M.  Noriac 

Mme.  Rollini 

M.   Gluck 

M.   Ragneau 

M.  Marechal 

Mile.  Clery 

M.  Berard 

MM.  Gluck  et  Ragneau 

M.  Soubeyran 

M.  Berard 

Mme.  Roilini 

M.  Berard 

M.  Berard 

MM.  Sardet  et  Dathane 

Mme.  Marcjgny 

M.  Berard 

M.  Noriac 

M.  Roland 

Mme.  Rollini 

M.  Berard 

M.  Dambrine 

Mme.  Rollini 

M.  Sardet 

M.  Berard 

Mme.  Rollini 


Edison  Phonograph  Monthly,  March,  1909     27 


17982  Ohe!    l'Hoteliere 

17984  Romance  du  Jour  et  de  la  Nuit 

17985  Le  Redempteur 

17989  Reine  des  Reines   (de  Cazelli) 

17990  Tant  pis  pour  elle  (de  Christine; 

17996  Si  j'ai  reve   (de  Perrin  et  Devaux) 

17997  Le  fou  rire  (de  Delattre) 

18001  Tutta  Mia 

18002  Ne  vends  pas  ton  coeur  (Valse) 
18004  Polka  des  Camelots 

18013  Coeur  de  Napolitaine  (par  Rico) 

18014  Pourquoi  baisser  les  yeux   (de  Gallini) 

18017  Pour  la  Republique    (de  Christine) 

1 801 8  C'est  l'autre  (de  Maquis) 

18022  Rends-moi  mon  coeur   (de  Palraouries) 


M 


M.  Berard 
M.  Sardet 
M.  Frejol 

M.  Berard 
M.  Frejol 

M.  Berard 
Mme.  Rollini 

M.  Berard 

M.  Sardet 

M.  Lejal 

M.  Berard 
M.  Sardet 
M.  Frejol 
Mercadier 

M.  Berard 


15723 
15726 

15730 
15734 
15803 
15808 
15810 
15812 
15813 
15817 
15818 
15819 
15822 
15828 
15860 
15864 
15865 
15869 
15871 
15887 
15891 
15895 
1589.6 
15897 
15905 
15906 
15909 
15911 
15912 


20556 
20557 
20558 
20559 
20560 
20561 
20562 
20563 
20564 
20565 
20566 
20567 
20568 
20569 
20570 
20571 
20572 
20573 


29  German  Selections 

Marchen  und  Traume    (aus  der  Revue   'Das  muss  man  seh'n")  Joseph  Josephi 

Eine  Fahrt  mit  dem  Autobus  durch  die  Friedrichstrasse    (Original-Humoreske) 

Scheely  und  Barsch 
Der  kleine  Finkenhahn  Max  Steidl 

Der  eigensinnige  Heinrich    (Couplet)  Frl.  Grete  Wiedecke 

Der  Herzen  von  Berlin   (aus  der  Revue  "Das  muss  man  seh'n")  Joseph  Josephi 

Puppen-Arie    aus   der   Oper   "Hoffmann's  Erzahlungen"  Hedwig  Francillo-Kaufmann 

Fahr'  wohl,  du  schoner  Maientraum   (Quartett)  Edison-Quartett 

Stromt  herbei,  ihr  Volkerscharen    (Rheinlied)  Carl  Nebe 

Bummelkompagnon  (duett  aus  der  Revue  "Das  muss  man  seh'n")     Mila  Karri  und  L.  Haskel 
An  deinem  Herzen  lass  mich  traumen  Hans  Horsten 

Gebet,  aus  der  Op.  "Toska"  Hedwig  Francillo-Kaufmann 

Ein  fideler  Studenten-Commers   (Original-Vortrag)  Georg  Barsch 

Posaunen-Muller   (Original-Vortrag)  Gustav  Schonwald 

Am  sonnigen  Rhein  Carl  Rost 

Friilingsfahrt  Dr.  Otto  Briesemeister 

Dudel-Couplet    (Original-Vortrag)  Robert  Steidl 

Drei    lustige    Fechtbriider    (Terzett)  Emil  Justitz,  Carl  Nebe  und  Max  Steidl 

Trinklied    (Offenbach)     (aus    der    Oper   'Hoffmann's  Erzahlungen")  Juan  Raventos 

Schier  dressig  Jahre  bist  du  alt   (Volkslied)  Carl  Nebe 

Weibi,  Weibi!    (Haupt)  Carl  Nebe 

Horch  die   alten   Eichen  rauschen    (Quartett)  Edison-Quartett 

Immer  an  der  Wand  lang   (Couplet)  Alfred   Walters 

Gruss  an  die  Burg  (Wagner)    (aus  "Rheingold")  Theodor  Bertram 

Schlaraffenland    (Walzerlied)  Franziska   Krug-Elfgen 

Im  silbernen  Mondlicht    (Quartett)  Edison-Quartett 

Wenn  der  Spargel  wachst  (Couplet)  Alfred  Walters 

Spiegel-Arie,    aus  der  Oper   "Hoffmann's  Erzahlungen"  Theodor  Bertram 

Seguidilla   (aus  der  Oper  "Carmen")    (Bizet)  Rosa  Olitzka 

Das  Bergmanskind  Max  Steidl 


25  Italian  Selections 

L'amore  e   facile — Tarantellucci    (R.   Falco) 

Ideale  di  Tosti 

Mocches  e  arraggiunate    (R.   Falco) 

Mia    sposa    sara'    le    mia    bandiera    (A.  Rotoli) 

Sempre  a  voi  fedele    (F.  Paolo  Tosti) 

II    Poveretto — Romanza    (G.   Verdi) 

Amor  ti  vieta,  "Fedora"   (W.  Giordano) 

Se — Melodia  di   Denza 

Sognai    (Tessari) 

Verrei  morir   (F.  Paolo  Tosti) 

Amor  te  chiedo   (C.   Gimino) 

La  Stua  Sella   (P.   Mascagni) 

La  Serenata    (F.  Paolo  Tosti) 

Non  Penso  a   lei    (M.  Ferrandini) 

In  riva  al  mare    (Brogi) 

A  serenate  d'omarenare  (G.  Cambardella) 

Comme  facette  Mamneta   (Gambardella^ 

Geolosi    (Fonoz) 


Giego  Giannini 

Signorina   Emma  Grandi 

Diego   Giannini 

Ernest  Badini 

Sig.  Scaramella 

Ernest  Badini 

Castiglieni 

Ernest  Badini 

Sig.  E.  De  Franceschi 

Sig.  E.  De  Franceschi 

Sig.  Franco 

Sig.  Franco 

Sig.  Franco 

Sig.  Panerai 

Sig.  Panerai 

Diego  Giannini 

Diego  Giannini 

Diego   Giannini 


28      Edison  Phonograph  Monthly,  March,  1909 


20574  Toscanata    (Baccini) 

20575  E   Naturale    (Feydeau) 

20576  Io  Voglio  sraarti    (F.  Paolo  Tosti) 

20577  Torma  (L.  Denza) 

20578  Vorrei    (F.  Paolo  Tosti) 

20579  Malia    (F.  Paolo  Tosti) 

20580  Serenata  Mediovale    (P.  Mario  Costa) 


8  Polish  Selections 


15831  "Eros  i  Psyche."     Arja  Blednego  rycerza 

15832  Arja  z  op  "Halka"   (Moniuszko) 

15833  Romans  do  gwiazdy   (Wagnera) 

15834  Krakowiaczek  (Moniusko) 

15835  Cicha  smierci  piesn,  Galla 

15836  Mazurek  ludowy 

15837  Prymadonna  w  zastawie,   wale 

15838  Stach   (Noskowskiego) 


Sig.  Molinari 

Sig.  Molinari 

Sig.  E.  De  Franceschi 

Sig.  E.  De  Franceschi 

Sig.  E.  De  Franceschi 

Sig.  Gabardo 

Sig.  R.  Tamenti 


Jan  Sztern 

Helena  Zboinska 

Dr.  Zawilowski 

Ignacy  Dygas 

Dr.  Zawilowski 

Wincenty  Rapacki 

Jan  Popowski 

Dr.  Zawilowski 


18  Swedish  Selections 


20516 
20517 
20518 
20519 
20520 
20521 
20522 
20523 
20524 
20525 
20526 
20527 
20528 
20529 
20530 
20531 
20532 
20533 


Bond-tur 

Hur  min  madam  ska  se  ut 

Frieriet   i   myrstacken 

Ett  har  af  hin 

J.  Rosenlund  Gamlat  Svensk  Bondvisa 

De  tre  sjomannen 

Aptitkuplett 

Ballad 

Prastens  sugga 

Karleksfunderinga 

Hur  ska*  kvinnfolk  tas 

Liten  Aslog 

Hela  klabbet 

Bergspredikan 

Stretta  ur  Troubadour 

Visa  ur  Varmlandingarne 

Portervisa 

Kosackvisa 


Comisk  Sang 

Comisk  Sing 

Comisk  SSng 

Comisk^  Sang 

Sang  ut  an  Accompagnement 

Orkester  och  Sang 

Soubrett 

Sopran 

Talande  Hrr  Nergard: 

Comisk  Sang 

Drag  Spel  och  Sang 

Sopran 

Comisk  Sang 

Tenor 

Tenor 

Mezzo-Sopran 

Bas 

Bas 


Herr  Boridesson 

Herr  Bondesson 

Herr  Bondesson 

Herr  Bondesson 

Fru  Dr.  Blumenthal 

Herr  C.  Barcklind 

Frk.  Leijmann 

Fru  Mally  Hogberg 

!-Lasse    (Pseudonym) 

Herr  Norce 

Herr  C.  Barcklind 

Frk.  Larsen 

Herr  Textorius 

Herr  Nyblom 

Herr  Nyblom 

Fru  Hellstrom-Osear 

Herr  Sjoberg 

Herr  Sjoberg 


Owns  3020  Different  Edison 
Records 

The  Milner  Musical  Co.,  of  Cincinnati,  send 
the  following  letter  recently  received  by  them 
from  Charles  Wendel,  a  retail  customer  in  their 
city: 

After  taking  stock  of  my  Records,  which  has 
taken  about  six  years  to  collect,  I  have  on 
hand  three  thousand  and  twenty,  of  which  I 
.could  not  tell  you  which  I  like  the  best,  as 
"very  often  I  play  the  old  ones  and  feel  I  could 
not  part  with  one  of  them.  This  includes  all 
operas  and  grand  operas — all  Edison  Records. 
I  have  the  largest  size  Edison  Triumph  Phono- 
graph, which  I  bought  three  years  ago,  as  my 
first  machine  was  a  small  graphophone,  and  my 
second  a  Home.  This  last  machine  has  always 
done  perfect  work  and  has  never  cost  me  one 
cent  for  repairs.  My  brass  horn  is  about  four 
feet  long,  which  throws  the  sound  for  over  a 
square,  and  if  the  time. comes  and  you  have  any- 
thing superior  to  my  machine  I  will  only  be  too 
glad  if  you  will  let  me  know  to  purchase  same. 


The  Invaluable  Talking 
Machine 

The  talking  machine  is  rapidly  coming  to  the 
front  as  a  medium  for  solving  various  troubles 
of  man.  An  Albany,  N.  Y.,  man  recently  went 
into  a  local  talking  machine  store  and  ordered  a 
Record  to  repeat  the  words  "He's  not  here,"  and 
nothing  more.  He  explained  his  unique  order 
by  stating  that  one  of  his  clerks  had  been  mar- 
ried only  a  short  time  before  and  his  bride  in- 
sisted upon  calling  him  on  the  'phone  numerous 
times  during  the  day,  usually  at  the  busiest 
hours. 

On  each  occasion  she  had  to  be  told  repeatedly 
that  her  husband  was  not  in,  and  as  the  mer- 
chant got  tired  of  her  continual  'phoning  and 
did  not  care  to  fire  the  man  owing  to  his  ability, 
he  decided  upon  the  talking  machine  record 
to   do   the   work. — Talking  Machine   World. 


Edison  Phonograph  Monthly,  March,  1909 
Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Birmingham — Talking.  Machine  Co. 

Mobile — W.  H.  Reynalds. 

Montgomery — R.    L    Penick. 
ARK.,  Fort  Smith — R.  C.  Bollinger. 
CAL.,   Los  Angeles — Southern  Cal.   Music   Co. 

Sacramento — A.  J.  Pommer  Co. 

San  Francisco — P.  Bacigalupi  &  Sons. 
Kohler  A  Chase,  Inc. 

COLO.,  Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 
CONN.,   New  Haven — Pardee-Ellenberger  Co. 
D.  C,  Washington — e.  P.  Droop  &  Sons  Co. 
GA.,  Atlanta — Atlanta  Phonograph  Co. 
Phillips  &  Crew  Co. 
Waycross — Toumans  Jewelry   Co. 
IDAHO,  Boise — Eiler's   Piano  House. 
ILL.,  Chicago — Babson  Bros. 
Lyon    &   Healy. 
James  I.  Lyons. 
The   Vim  Co. 
Montgomery  Ward  &  Co. 
Rudolph  Wurlitzer  Co. 
Peoria — Chas.  C.  Adams  &  Co. 

Peoria  Phonograph  Co. 

Quincy — Quincy  Phonograph  Co. 

IND.,   Indianapolis — Indiana   Phono.   Co. 

Kipp-Link  Phonograph  Co. 
IOWA,  Des   Moines — Harger   &  Blish. 
Hopkins  Bros.  Co. 
Dubuque — Harger  &  Blish. 
Fort  Dodge — Early  Music   House. 
Sioux  City — Early  Music  House. 
KY,  Louisville — Montenegro -Riehm  Music  Co. 
LA.,    New    Orleans — William    Bailey. 

National   Automatic  Fire   Alarm   Co. 
MAINE,  Bangor — S.  L.  Crosby  Co. 
Portland — W.  H.  Ross  &  Son. 
MD.,  Baltimore — E.  P.  Droop  &  Sons  Co. 
MASS.,  Boston — Boston  Cycle  &  Sundry  Co. 
Eastern  Talking  Mach.     Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Fitchburg — Iver  Johnson  Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
New  Bedford — Household  Furnishing  Co. 
Springfield — Flint   &   Brlckett   Co. 
"Worcester — Iver  Johnson  Sptg.  Goods  Co. 
MICH.,  Detroit — American  Phono.   Co. 

Grinnell   Bros. 
MINN.,  Minneapolis — Thomas  C.  Hough. 
Minnesota  Phono.  Co. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrlchs. 
Minnesota   Phonograph    Co. 
MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Louis — Conroy  Piano  Co. 

Koerber-Brenner   Music   Co. 
Silverstone  Talk.  Mach.  Co. 

MONT.,  Helena — Frank  Buser. 
NEB.,  Lincoln — Ross  P.  Curtice  Co. 

H.  E.  Sidles  Phono.  Co. 
Omaha — Nebraska  Cycle  Co. 

Shultz  Bros. 

N.  H.,  Manchester — John  B.  Varlck  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — A.   O.  Petit 
Paterson — James  K.  O'Dea. 
Trenton — Stoll  Blank   Book   and  Station- 
ery Co. 
John  Sykes. 

If.  Y.,  Albany— Finch  &  Hahn. 
Astoria — John  Rose. 
Brooklyn — A.   D.   Matthews'   Bona. 
Buffalo — W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 
Elmlra — Elmlra  Arms  Co. 


Gloversville — American   Phono.   Co. 
Kingston — Forsyth   &   Davis. 
New    York   City — Blackman    Talking  Ma- 
chine Co. 

J.   F.   Blackman  &   Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Jacot  Music  Box  Co. 

Victor  H.   Rapke. 

Regina  Co. 

Siegel-Cooper  Co. 

John  Wanamaker. 

Alfred  Weiss. 
Oswego — Frank  E.  Bolway. 

Rochester — Mackie  Piano,  O.   &  M.   Co. 

Talking  Machine  Co. 
Schenectady — Finch  &  Hahn. 

Jay  A.  Rickard  &  Co. 
Syracuse — W.   D.  Andrews. 
Troy — Finch   &  Hahn. 
Utica — Arthur    F.    Ferriss. 

William  Harrison. 

Utica  Cycle  Co. 

OHIO,  Canton — Klein  &  Heffelman  Co. 

Cincinnati — Ball-Fintze   Co. 
Milner  Musical  Co. 
Rudolph   Wurlitzer   Co. 

Cleveland — Eclipse  Musical  Co. 

Columbus — Perry  B.  Whitsit  Co. 

Dayton — Niehaus  &  Dohse. 

Newark — Ball-Fintze   Co. 

Toledo — Hayes  Music  Co. 
OREGON,  Portland— Graves  Music  Co. 
OKLA.,  Oklahoma  City — Smith's  Phono.  Co. 
PENNA.,  Allentown — G.   C.   Aschbach. 

Easton — The  Werner  Co. 

Philadelphia — Louis   Buehn   &   Bro. 

C.  J.  Heppe  &  Son. 
Lit  Bros. 

Musical  Echo  Co. 
Penn   Phonograph   Co. 
John   Wanamaker. 
Western  Talking  Mach.  Co. 
H.  A.  Weymann  &   Son. 

Pittsburg— Standard  Talk.  Mach.  Co. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
Willlamsport — W.    A.    Myers. 

R.  I.,  Providence — J.  A.   Foster  Co. 
Household  Furniture  Co. 
J.  Samuels  &  Bro. 

TENN.,  Knoxville — Knoxville  Typewriter  and 
Phonograph  Co. 

Memphis — F.  M.  Atwood. 
O.  K.  Houck  Piano  Co. 

Nashville — Magruder  &  Co. 

Nashville  Talking  Mach.  Co. 
TEX.,  Dallas — Southern  Talking  Machine  Co. 

El  Paso — W.  G.  Walz  Co. 

Fort  Worth — Cummings,   Shepherd  &  Co. 

Houston — Texas  Piano  &  Phono.  Co. 

San  Antonio — H.  C.  Rees  Optical  Co. 
UTAH,  Ogden — Proudflt  Sporting  Goods  Co. 

Salt  Lake  City — Clayton-Daynes  Music  Co. 
VT.,   Burlington — American   Phono.    Co. 
VA.,  Richmond — C.  B.  Haynes  &  Co. 
WASH.,  Seattle — Bruce  &  Brown  Co.,  Inc. 

D.  S.  Johnston  Co. 

Spokane — Spokane  Phonograph  Co. 
WIS.,  Milwaukee — Lawrence   McGreal. 
CANADA,   Quebec — C.   Robitaille. 

St.  John — W.   H.   Thorn e  &  Co.,   Ltd. 

Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Vancouver — M.  W.  Waitt  &  Co. 

Winnipeg — R.  S.  Williams   &   Sons  Co.,  Ltd. 


Broaden 
"Vbur  Field 


— and  increase  your  sales.     A  dealer -makes  a  serious  mistake 
by    selling  records  and  instruments   for  amusement    purposes 
alone.     There  is  besides  the   amusement  field  the  vast  field  of 
education  from  which  can  be  reaped  an  abundant  business.     Here 
the  dealer  can  increase  the  sale  of  records  to  those  who  already 
own  phonographs,  and  can  sell  both  instruments  and  records  to  a 
very  large  number  of  cash  customers'  who  would  never  think  of  buy- 
ing a  phonograph  except  for  educational  purposes.     All  this  is  made 
possible  through 

I.C.S.  LANGUAGEjYSTEM 

PHONOGRAPH 

There  is  a   great  opportunity  for  you  to   sell   I.  C.  S.   Lan- 
guage  Outfits   to   people  who   are    going   abroad  or  who   desire 
to  learn  a  language  for  the  sake  of  the  knowledge  of  it  alone;  to 
those  who  desire  to  qualify  for  positions  as  translators  and  for- 
eign correspondents;  and  to  foreigners  who  wish  to  learn  to 
speak  English.     No  sledge  hammer  is  needed  to  get  it 
clearly  into  your  head  that    this  presents    a  sure  way 
of   broadening  your   field  of  work    and    increasing 
your    sales.      For    the    sake  of    good    business 
sense,  boom  the  I.  C.  S.  Language  feature  of 
the  business. 

International 
Correspondence   Schools 

SCRANTON,   PA. 


EDISON 
PHONOGRAPH 
MONTHLY 


Vol.  VII 


April,  1909 


No.  4 


THE 
ROOSTE 

DOES  TH 


ROWING 


SHORT 

SERMONS 
FROM 
FAMILIAR 
TEXTS 


^/Te  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  April,  1909 


Short  Stories  from  Familiar  Texts             ...  1 

Don't  Let  Up               .             .             .             .             .  .2 

Sell  the  Cut  Outs    ......  2 

As  Many  Dealers  as  Ever          .                          .             .  .3 

Second  Hand  Machines      .....  3 

Notice  to  Dealers  Contemplating  Change  of  Location  .      3 

Record  Shipment  Schedule             ....  4 

President  Taft  Records             .             .     •        .             .  .4 

Show  It  in  Homes               .....  4 

Selling  the  Goods          .             .             .             .             .  .5 

Still  After  Price-Cutters       .....  6 

A  Good  Idea     .......      7 

The  Other  13,000 — A  Department  full  of  matter  interesting 

to  all  Dealers  .....  8 

Reprint  of  Two-Page  April  Magazine  Advertisement  12,  13 

Mechanical  Department           .             .             .             .  .15 

Four  Ready  Made  Ads       .             .             .             .  .16 

Store  Arrangement  and  Display            .             .             .  .17 

Advance    List    of    Edison   Standard    and    Edison    Amberol 

Records,  for  June,   1909       .  .  .  .18 

List  of  300  Edison  Records  to  be  dropped  from  Catalogue, 

August  1st  .  .  .  .  .  .22 

Suspended  List  of  March  20th,  1909  ...  24 

Jobbers  of  Edison  Phonographs  and  Records  .  .    25 


T5£  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,  Orange,   N.  J. 

NEW  YORK:   10  FIFTH  AVENUE 

NATIONAL    PHONOGRAPH    CO.,   LTD.,   VICTORIA    ROAD,   WILLESDEN,    LONDON,    N.    W. 

NATIONAL  PHONOGRAPH    CO.    OF    AUSTRALIA,    LTD.,    340    KENT    STREET,    SYDNEY,    N.    S.    W. 

MEXICAN    NATIONAL    PHONOGRAPH    CO.,    MEXICO    CITY. 

COMPANIA    EDISON    HISPANO-AMERICANA,    VIAMONTE     515,    BUENOS    AIRES. 

EDISON   GESELLSCHAFT,    M.    B.    H.,   SUD-UFER    24-25,    BERLIN. 

COMPAGNLE   FRANCAISE    DU    PHONOGRAPHE    EDISON,    42    RUE    DE    PARADIS,    PARIS. 

All  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J 


Vol.  VIL 


APRIL,   1909 


No.  4 


Short  Sermons 
from  Familiar  Texts 


TEXT: 

The  rooster  does  the  crow- 
ing, but  it' 's  the  hen  that 
meets  the  demand  for  eggs. 


MAKING  a  noise  about 
your  business  is  one 
thing  and  a  commend- 
able thing,  but  just  mak- 
ing a  noise  isn'  t  going  to  put  Edison 
Phonographs  into  homes  where 
there  are  none,  or  Records  into 
homes  where  Phonographs  have 
gone. 

We  are  advertising  Edison 
Phonographs  and  Edison  Records 
throughout  the  length  and  breadth 
of  the  land.  There  is  probably 
not  one  man,  woman  or  child  in 
this  whole  country,  who  can  read, 
who  has  not  read  about  Edison 
Phonographs  and  Records  in  some 
publication  at  some  time  or  other. 
But  our  work  in  this  direction  is 
never  done.  It  isn't  enough  to 
bring  the  Phonograph  to  the  at- 
tention of  everybody.  We  must 
talk  about  it  month  after  month ; 
we  must  continually  present  it  from 
every  point  of  view;  we  must  urge 
investigation,  comparison  with 
other   instruments    and    win    the 


people  over  to  it  by  every  means 
within  the  scope  of  publicity. 

This  we  are  doing,  liberally, 
thoroughly  and,  we  believe,  in- 
telligently. 

But— 

You  are  the  hen. 

Your  store  must  meet  the  de- 
mand we  are  creating. 

Unless  your  store  is  inviting; 
unless  your  stock  is  complete ;  un- 
less your  enthusiasm  is  kept  at  a 
high  pitch;  unless  your  demon- 
stations  are  well  conducted  and 
unless  you  are  doing  everything  in 
your  power  to  make  sales  and  make 
satisfied  customers,  you  are  not 
getting  full  benefit  from  our  ad- 
vertising and  we  are  not  getting  all 
of  the  co-operation  which  our 
efforts  in  your  behalf  deserve. 

We  promise  nothing  that  you 
cannot  deliver.  We  claim  nothing 
that  anyone  can  contradict.  We 
ask  nothing  except  that  you  make 
all  of  the  money  you  can  out  of 
our  goods  and  our  efforts. 

This  requires  effort  on  your 
part,  but  it  is  effort  that  brings  in 
fitting  returns. 

Lets  get  a  little  closer  together 
on  this. 


Edison  Phonograph  Monthly,  April,  1909 


Don't  Let  Up 


There  is  no  disguising  the  fact  that  business 
conditions  are  not  what  they  ought  to  be,  espe- 
cially in  the  East.  It  would  be  foolish  for  us 
to  attempt  to  tell  Dealers  that  conditions  in  their 
territories  are  only  imaginary  and  that  they 
could  do  just  as  much  or  more  business  if  they 
tried.  They  know  and  we  know  that  business 
is  below  normal.  At  the  same  time,  too  many 
Dealers  are  unconsciously  influenced  by  adverse 
conditions  and  "lay  down"  to  a  much  greater 
extent  than  the  conditions  really  justify.  Thou- 
sands of  men  are  out  of  employment  and  many 
other  thousands  are  working  on  reduced  time  or 
at  lower  wages.  The  total  number  of  such  men, 
however,  is  small  as  compared  with  the  number 
that  are  doing  as  well  to-day  as  they  have  ever 
done.  To  every  man  who  is  idle  or  only  partly 
employed,  there  are  perhaps  ten  who  have  not 
been  affected  in  any  way  by  business  conditions 
of  the  past  eighteen  months.  These  men  are 
earning  as  much  money  and  are  Spending  as 
much.  There  is  no  more  reason  why  they  can- 
not buy  Phonographs  and  Records  to-day  than 
there  was  two  years   ago. 

Only  a  comparatively  small  percentage  of  them 
own  talking  machines  and  they  are  as  good  ma- 
terial as  ever  for  Dealers  to  work  upon.  If 
Dealers  would  look  over  their  territory,  make  up 
a  list  of  people  who  are  as  prosperous  as  ever, 
they  would  find  in  such  a  list  material  for  an 
excellent  business.  There  isn't  a  Dealer  handling 
Edison  goods  to-day  who  couldn't,  if  he  tried, 
make  up  a  list  of  from  fifty  to  two  hundred  or 
more  individuals  who  do  not  have  Phonographs, 
but  who  are  going  to  be  able  to  buy  them. 

With  such  a  list,  a  Dealer  ought  to  be  able 
to  get  a  certain  percentage  of  them  to  have  Pho- 
nographs put  in  their  homes  on  trial,  if  sales 
could  not  be  made  in  a  more  direct  way.  In 
many  other  ways  effective  work  may  be  done 
in  selling  goods.  The  special  point  is  that  hu- 
man nature  is  too  apt  to  give  up  easily  under 
adverse  conditions  and  efforts  are  relaxed  to  a 
much  greater  extent  than  the  conditions  really 
warrant. 

Give  this  a  little  thought,  Mr.  Dealer,  and 
see  whether  there  is  not  some  truth  in  it.  Look 
over  your  field  and  ask  yourself  if  you  are  doing 
all  that  you  might  do  to  bring  business  back  to 
the  point  so  greatly  desired  by  the  entire  country. 


Ask  some  useful  question  in  the  Mechanical 
Department.  There  must  be  some  things  you 
want  to  know  more  about — our  replies  will  in- 
terest your  fellow  Dealers. 


Sell  the  Cut  Outs 

On  another  page  Dealers  will  find  a  list  of 
300  Domestic  Records  that  we  intend  dropping 
from  our  Record  Catalogue  to  be  issued  on  Au- 
gust 1  st.  As  may  be  seen  by  inspection,  the  list 
is  made  up  almost  entirely  of  desirable  and  good 
selling  selections.  They  are  Records  we  would 
not  think  of  dropping  if  we  based  such  action 
upon  their  sales.  They  are  selling  in  the  aggre- 
gate nearly  400,000  Records  a  year,  and  in 
dropping  them  we  deprive  the  trade  and  our- 
selves of  that  much  business.  We  are  dropping 
them  solely  because  the  trade  has  demanded 
that  the  total  Records  in  our  catalogue  be  ma- 
terially reduced. 

It  has  been  urged  that  we  ought  to  keep  the 
total  as  near  1,500  as  possible.  Dropping  300 
will  still  not  reduce  the  total  to  1,500,  but  it  is 
expected  eventually  to  keep  the  catalogue  at  ap- 
proximately that  number.  If  we  continue  to 
issue  20  Standard  and  20  Amberol  selections  to 
and  including  August  and  drop  300  on  August 
1st,  our  catalogue  will  then  contain  1,469  Stand- 
ard selections  and  194  Amberol.  This  is  but 
little  in  excess  of  the  desired  1,500  and  later 
cut-outs  will  reduce  the  list. 

Between  now  and  August  1st  Dealers  will 
have  four  months  in  which  to  dispose  of  all 
stocks  of  these  Records  they  may  have  on  hand, 
and  they  ought  to  dispose  of  them  so  that  there 
will  be  no  necessity  of  returning  any  to  the  fac- 
tory in  exchange  for  other  selections. 

There  are  several  reasons  why  Dealers  ought 
to  do  this.  In  the  first  place,  our  loss  is  heavy 
enough  in  dropping  numbers  from  the  cata- 
logues without  being  asked  to  take  back  those 
in  the  hands  of  Dealers  and  exchange  other 
Records  for   them. 

In  the  second  place,  they  are,  in  most  cases, 
Records  that  the  public  would  be  glad  to  buy 
if  it  had  any  idea  that  after  August  1st  they 
could  not  be  had.  Then,  the  cost  to  a  Dealer 
in  paying  express  or  freight  charges  on  returned 
Records  is  an  added  expense,  to  say  nothing  of 
the  trouble  of  packing,  making  out  the  neces- 
sary papers,  placing  orders  for  new  Records,  etc. 

There  is  scarcely  a  Dealer  who  cannot  dis- 
pose of  his  stock  if  he  will  make  an  effort  to  do 
so.  Many  Jobbers  and  Dealers  adopt  a  plan 
of  marking  the  cut-out  Records  in  a  way  to 
identify  them  and  they  instruct  their  salesmen 
to  play  one  or  more  of  them  whenever  a  cus- 
tomer is  making  up  a  selection.  We  would  sug- 
gest that  all  Dealers  handle  the  matter  in  the 
same    way.      There    is    no    imposition    in    selling 


Edison  Phonograph  Monthly,  April,  1909 


these  selections  to  customers,  for  they  are  in 
every  way  as  good  as  any  that  will  be  retained 
in  the  catalogues.  We  would  especially  urge 
Dealers  not  to  take  the  cut-out 'Records  out  of 
their  stock  and  put  them  away.  Let  them  stand 
on  the  shelves,  properly  marked,  so  that  sales- 
men can  pick  them  out,  and  make  even  a  greater 
effort  to  sell  them  if  they  were  not  to  be  cut  out. 
Under  no  circumstances  will  they  be  taken  back 
at  the  factory  until  after  the  new  catalogues 
dated  August  ist  have  been  in  general  circula- 
tion. This  would  mean  not  earlier  than  Sep- 
tember ist,  and  may  possibly  be  later. 

In  issuing  this  cut-out  list  of  300  selections, 
we  aim  to  accommodate  Jobbers  and  Dealers. 
The  least  the  Jobbers  and  Dealers  can  do  is  to 
make  every  effort  possible  to  sell  their  stocks  of 
them  instead  of  returning  to  us.  This  is  the 
kind  of  co-operation  that  we  feel  we  are  entitled 
to  from  the  trade. 


As  Many  Dealers  as  Ever 

No  policies  ever  adopted  by  the  National  Pho- 
nograph Company  have  been  such  a  complete 
success  as  those  prohibiting  Edison  Dealers  from 
selling  other  cylinder  goods  and  guaranteeing 
them  protection  from  indiscriminate  competition 
in  their  respective  cities  and  towns.  The  policy 
of  limiting  Edison  Dealers  to  one  cylinder  line 
required  all  Dealers  to  sign  an  addenda  to  our 
Dealers'  Agreement.  The  work  of  getting  this 
addenda  signed  was  begun  with  some  uncer- 
tainty as  to  the  outcome.  We  naturally  expected 
more  or  less  objection  on  the  part  of  certain 
Dealers  to  our  new  policy.  We  felt  uncertain 
as  to  what  percentage  would  prefer  to  handle 
other  cylinder  goods.  To  our  great  surprise, 
however,  90  per  cent,  of  the  total  signed  with- 
out delay  or  objections.  On  the  contrary,  most 
of  them  expressed  their  warmest  approval  of  the 
new  plan.  Of  the  remaining  10  per  cent.,  a  few 
objected  and  decided  to  drop  our  goods.  Most 
of  the  remainder  were  either  out  of  business  or 
so  near  out  that  they  decided  to  drop  talking 
machines  entirely.  A  small  number  of  cases  are 
still  being  investigated.  The  result,  however,  of 
the  six  months  that  have  elapsed  since  this  work 
was  begun  is  that  we  to-day  have  practically 
the  same  number  of  Dealers  as  we  had  up  to 
October  ist,  for  the  number  of  new  firms  that 
have  taken  up  the  line  have  offset  the  losses 
from  other  causes.  We  are  really  much  better 
off  than  we  were  six  months  ago,  for  we  now 
know  that  the  Dealers  we  have  on  our  books 
are  real,  live,  active  and  progressive  people. 
They   make   up    an   army   of   Dealers   that   will, 


when  business  gets  back  to  normal  conditions, 
do  a  business  in  Edison  goods  that  will  put  all 
past  achievements  in  the  shade.  On  the  whole, 
we  are  greatly  pleased  with  the  success  of  the 
new  policy.  

Second-Hand  Machines 

The  number  of  applications  made  by  Jobbers 
and  Dealers  for  licenses  to  sell  second-hand  ma- 
chines at  special  prices  is  surprisingly  small. 
This  shows  that  the  number  of  such  machines  in 
the  hands  of  the  trade  is  hardly  worth  consider- 
ing. It  also  shows  that  out  of  nearly  1,500,000 
Phonographs  that  have  been  placed  on  the  mar- 
ket in  the  past  thirteen  years,  a  very  small  pro- 
portion of  them  are  inactive.  The  small  number 
of  applications  shows  that,  after  all,  there  was 
not  much  real  need  for  second-hand  licenses. 
The  adoption  of  the  plan,  however,  will  give  the 
trade  the  fullest  opportunity  to  dispose  of  any 
machines  it  may  have  on  hand. 

Jobbers  and  Dealers  should  not  overlook  the 
fact  that  they  are  especially  prohibited  from  ad- 
vertising second-hand  machines,  either  with  or 
without  a  price;  are  prohibited  from  exhibiting 
them  in  show  windows  or  in  stores,  placarded 
with  the  reduced  price,  and  cannot  do  any  other 
act  that  will  give  the  impression  that  they  are 
selling  Edison  goods  at  bargain  prices.  The  pur- 
pose of  the  special  license  is  merely  to  give  the 
trade  formal  permission  to  sell  at  second-hand 
Edison  Phonographs  at  less  than  list  prices.  It 
is  an  act  of  courtesy  and  accommodation  on  our 
part  and  no  Dealer  will  be  permitted  to  take 
improper  advantage  of  it. 


Notice  to  Dealers  Contem- 
plating Change  of  Location 

The  attention  of  Edison  Dealers  is  called  to 
the  necessity  for  communicating  with  the  Agree- 
ment Department  before  making  any  change  in 
the  location  of  stores.  Under  the  new  policy 
of  limiting  the  number  of  Dealers  we  desire  to 
avoid  having  Dealers  locate  too  close  to  each 
other,  particularly  in  the  larger  cities.  When 
an  existing  Dealer  desires  to  change  his  loca- 
tion we  take  into  consideration  the  proximity 
of  other  Dealers  before  giving  consent  to  the 
change,  and  if  we  find  that  the  proposed  store 
is  too  close  to  an  existing  Dealer,  the  request 
is  refused.  The  same  rule  is  applied  to  the 
establishment  of  new  Dealers.  We  therefore 
suggest  to  Dealers  that  where  they  contemplate 
changing  their  location,  they  first  communicate 
with  the  Agreement  Department  before  com- 
pleting  arrangements    for    a    new    location. 


Edison  Phonograph  Monthly,  April,  1909 


Record  Shipment  Schedule 

Advantage  was  taken  by  several  Jobbers  of 
the  error  made  in  printing  the  Dealers'  Order 
Blanks  for  March  Records  to  make  shipments  to 
Dealers  on  February  23rd,  instead  of  February 
24th.  That  this  date  was  an  error  must  have 
been  obvious  to  all  such  Jobbers  and  there  was 
no  justification  for  their  course  in  shipping  Rec- 
ords ahead  of  the  regular  day.  Some  time  ago 
a  circular  letter  was  issued  by  our  Sales  De- 
partment giving  the  shipping  and  selling  dates 
until  January,  1910.  A  copy  of  this  was  sent 
to  every  Jobber  and  Dealer  and  it  was  published 
in  the  Phonograph  Monthly.  This  schedule 
must  be  absolutely  followed  by  the  trade  and  no 
excuse  will  be  accepted  for  violations  of  it. 
When  Jobbers  take  advantage  of  an  error  such 
as  occurred  in  the  March  list,  they  do  an  in- 
justice to  other  Jobbers  who  recognize  the  error 
and  live  up  to  the  prescribed  schedule.  A  rule 
for  Jobbers  to  adopt  is  never  to  make  shipments 
before  the  24th  of  the  month,  unless  that  date 
falls  on  Sunday  or  a  holiday,  when  shipments 
may  be  made  the  day  preceding.  This  plan  is 
so  simple  that  no  one  can  be  excused  for  not 
following  it. 


Printed  Matter 

A  new  slip,  small  envelope  size,  advertising 
the  Edison  Amberol  Records,  is  now  being  ship- 
ped to  Jobbers.  It  is  attractively  printed  on  two 
sides  in  orange  and  black  ink,  and  bears  Form 
1490.  Place  an  order  with  your  Jobber  for  a 
supply,  but  if  he  doesn't  fill  it  immediately,  re- 
member that  shipments  are  just  now  being  made, 
and  in  all  probability  his  allotment  has  not  been 
received. 

With  the  April  Monthly  printed  matter  to 
Jobbers  we  included  a  hanger  9^  x  14  inches  in 
size,  calling  particular  attention  to  the  Edison 
Records  by  Maurice  Levi  and  His  Band.  If  you 
ordered  April  Records,  one  of  these  hangers 
should  have  been  included  with  the  shipment. 
With  the  May  printed  matter  it  is  our  intention 
to  include  a  hanger  of  about  the  same  size  refer- 
ring to  Amberol  Record  No.  122,  "Golden  Rod," 
by  Mabel  McKinley.  These  display  forms  will 
be  a  regular  addition  in  future  to  the  hangers 
now  being  supplied  and  Dealers  should  arrange 
to  get  one  copy  of  each.  We  justly  feel 
proud  of  the  prominent  artists  we  are  adding 
these  days  to  our  already  famous  list.  The  issu- 
ance of  these  posters  is  one  of  the  many  methods 
of  telling  the  public  about  them,  our  idea  being 
to  select  for  special  consideration  the  one  artist, 
combination  of  artists  or  selection  of  usual  inter- 
est to  Phonograph  owners. 


Show  It  in  Homes 

After  all,  nothing  is  more  successful  in  selling 
Edison  Phonographs  and  Records  than  demon- 
strating the  goods.  A  Dealer  may  have  an  at- 
tractive show  window,  may  have  a  splendidly 
fitted  up  stock,  may  have  courteous  salesmen, 
may  do  considerable  advertising,  may  have  up- 
to-date  mailing  lists,  but  none  of  these  will  be 
so  effective  as  to  show  the  machines  and  play 
Records  for  possible  customers.  This  kind  of 
work,  too,  is  most  successful  when  done  in  the 
houses  of  prospective  customers.  A  possible 
buyer  may  hear  a  Phonograph  in  a  well- 
equipped  and  comfortable  demonstration  room, 
but  the  impression  made  upon  him  can  never 
be  so  good  as  if  he  hears  the  machine  in  his 
own  home,  where  he  can  be  permitted  not  only 
to  hear  it,  but  be  shown  how  easy  it  is  to  oper- 
ate it  himself.  We  cannot  point  out  too  strongly 
the  desirability  of  making  sales  in  this  way. 
Dealers  should  make  every  effort  to  get  the  con- 
sent of  possible  buyers  to  make  a  demonstration 
in  their  own  homes.  Once  the  consent  is  gained, 
take  the  machines  to  such  homes,  together  with 
a  carefully  selected  assortment  of  Records,  se- 
lected with  some  reference  to  the  tastes  of  the 
individuals,  if  their  tastes  can  be  learned  in 
advance.  Play  some  of  the  Records,  show  the 
individuals  how  to  operate  the  machine  and 
leave  the  whole  outfit  with  them  for  a  day  or 
two.  In  only  a  small  percentage  of  cases  do 
the  outfits  ever  go  back  to  the  store.  This  plan 
is  by  no  means  new,  for  many  Dealers,  even  in 
small  places,  are  doing  a  splendid  business  by 
following  it.  If  is  one  of  the  greatest  factors 
in  the  success  of  the  mail  order  people,  and  it 
should  be  successful  with  every  Dealer  who 
adopts  it  and  follows  it  up  in  the  right  way. 


President  Taft  Records 

Now  that  Mr.  Taft  is  actually  President  of  the 
United  States,  have  you  replenished  your  stock  of 
the  Edison  Records  made  by  him,  and  are  you 
making  the  effort  to  induce  your  customers  to 
buy  these  Records  that  their  importance  justi- 
fies? Mr.  Taft  is  going  to  be  one  of  the  best 
loved  Presidents  the  country  has  had,  and  Edi- 
son Records  made  by  him  are  going  to  possess 
a  continually  increasing  interest  as  time  passes. 
It  is  the  duty,  therefore,  of  every  one  who  hopes 
to  make  a  success  of  the  Edison  business  to 
carry  an  adequate  stock  of  these  Records  and 
make  every  reasonable  effort  to  interest  Phono- 
graph owners  in  them. 


Edison  Phonograph  Monthly,  April,  1909         5 

Selling  the  Goods 


An    Edison    Phonograph    customer    is    a    good 
find. 


Good,  not  only  because  a  sale  means  a  profit, 
but  also  because  a  Phonograph  in  a  home  will 
sell  more  Phonographs  than  a  Phonograph  in 
your   store. 

You  can  start  a  Phonograph  playing  through 
your  window  and  draw  a  crowd.  Your  customer 
can  start  one  in  his  home  and  create  a  desire  for 
one  on  the  part  of  all  who  are  present. 

It  is  the  same  way  with  Edison  Records.  Their 
appeal  is  stronger  when  played  in  a  home. 

There,  both  the  Phonograph  and  the  Records 
are  in  their  proper  setting.  There  they  demon- 
strate all  that  you  claim — entertainment  in  the 
home;  entertainment  for  guests;  entertainment 
for  all.  

You  talk  this  home  entertainment  idea,  of 
course,  and  you  should.  We  talk  it  in  our  ad- 
vertising. The  home  of  one  customer  proves  its 
value  to  others,  verifies  our  claims  and  sales 
multiply. 

Hence  the  importance  of  a  satified  customer. 
Hence  the  importance  of  keeping  close  tab  on  in- 
struments that  you  sell.  Hence,  also,  the  wisdom 
of  keeping  Phonograph  owners  well  informed  as 
to  the  new  Records  so  that  they  and  their  friends 
(who  are  your  future  customers)  will  retain  their 
interest  and  keep  up  their  enthusiasm. 


Play  Up  the  Talent 

Notice  the  Edison  Phonograph  advertising  in 
the  April  magazines. 

We  are  using  additional  space  in  many  of 
them  to  feature  the  Edison  stars  who  are  con- 
tributing their  talents  towards  making  the  Phono- 
graph more  desirable. 

This  is  but  a  beginning.  Next  month  other 
well-known  artists  will  be  brought  to  the  atten- 
tion of  your  trade. 

This  is  sure  to  stimulate  a  demand  for  Rec- 
ords.    You  should  make  the  most  of  it. 

You  have  doubtlessly  received  the  Maurice 
Levi  hanger. 

Did  you  display  it  prominently?  -Did  you 
play  the  Levi  Record  for  the  benefit  of  the 
passers  by? 


Did  you  do  any  local  newspaper  advertising  so 
that  those  who  learned  from  our  advertising  that 
Levi  and  Romain  were  represented  in  the  Edison 
Records  for  April,  learned  also  that  you  had  them 
for  sale? 

That  is  the  only  way  to  get  the  benefit  you 
should  from  our   advertising. 

Other  artists  will  be  featured  in  our  May  mag- 
azine advertising.  A  new  hanger  will  be  sent 
you  for  your  windows. 

We  hope  you  will  co-operate  with  us  in  mak- 
ing this  special  talent  campaign  a  big  success. 


Two  Dealers 

Out  in  Wisconsin  there  is  a  small  town  of 
1900  inhabitants  where  we  have  a  first-class 
aggressive  Dealer.  One  of  our  salesmen  called 
on   him   recently   and    found — 

That  he  had  a  mailing  list  of  Phonograph 
owners. 

That  he  understood  thoroughly  the  repair  of 
Edison  machines. 

That  he  sold  machines  on  the  installment 
plan. 

That  he  advertised  regularly  and  intelligent- 
ly in  local  newspapers. 

That  he  printed  and  distributed  circulars  to 
prospective   purchasers. 

That  he  carried  a  good  stock  of  Standard  and 
all    the   Amberol    records. 

And  last  of  all  that  he  had  sold  twenty-nine 
outfits  since  Christmas  and  had  six  more  on 
order. 

In  the  same  county  in  a  town  of  3,000  inhabi- 
tants there  is  a  dealer  upon  whom  our  salesman 
called  the  same  day.     This  dealer — 

Does  not  have  a  mailing  list. 

Does  not  thoroughly  understand  repairing. 

Does   not  sell  on  installments. 

Does  not  advertise  regularly  in  any  way. 

Does  not  carry  even  a  fair  stock  of  Standard 
and    none    of    the   Amberol    records — 

And  says  that  the  Phonograph  Business  is  a 
failure. 

The  reason  is  obvious — one  dealer  is  in  the 
business  for  all  it's  worth;  the  other  doesn't 
care  to  work  for  even  a  reasonable  return  from 
his  investment. 


Edison  Phonograph  Monthly,  April,  1909 


Enough  has  already  been  written  in  this  pub- 
lication about  conditions  as  they  exist  in  some 
localities.  The  above,  however,  are  facts — not 
theories. 

Take  just  a  moment  and  classify  yourself. 
Are  you  one  of  the  "hustlers?" 


The   Edison    Record  Making 
Talent 

Every  Edison  Record  is  an  argument  for  the 
Phonograph.  Each  month  a  great  array  of  fa- 
mous artists  is  represented. 

It  is  one  thing  to  secure  such  talent;  it  is 
another  thing  to  get  from  that  talent  Records 
that  do  them  justice. 

This  is  done  in  every  Edison  Record. 

Have  you  noticed  the  artists  who  are  con- 
tributing to  your  selling  possibilities? 

Have  you  brought  them  to  the  attention  of 
your   customers? 

Are  you  equipped  to  meet  every  call  for 
Edison  Records? 

Keep  up  your  stock  and  your  enthusiasm. 


Only  the  Edison  Phonograph 
Plays  Amberol  Records 

Amberol  Records  are  a  new  Edison  Phono- 
graph feature.  No  other  instrument  can  play 
them  and  no  other  instrument  offers  a  feature 
which  means  so  much  to  your  trade. 

A  Record  that  plays  twice  as  long  as  a  stand- 
ard Edison  Record  at  a  trifle  additional  cost  is 
a  great  selling  point  for  the  Ponograph  as  well 
as  for  the  Records. 

Are  you  stocked  with  Amberol  Records?  Are 
you  getting  the  new  Amberols  as  they  come  out 
each  month? 

Are  you  demonstrating  them  and  putting  back 
of  them  the  interest  and  enthusiasm  they  war- 
rant? 

If  not,  you  are  letting  a  big  opportunity  slip 
by.  The  time  to  make  the  most  of  a  good  thing 
is  while  it  is  new. 


That    Home    Record -Making 
Feature 

Here's  just  one  question  for  the  thoughtful 
consideration  of  all  Dealers.  Have  you  fully 
realized  the  possibilities  of  doing  an  unusual 
business  in  recording  horns  and  blank  Records, 
now  that  the  list  price  of  the  former  has  been 
reduced  to  $2.00?  Remember,  that  amateur  rec- 
ords cannot  be  made  on  any  other  type  of 
machine.     There's  a  strong  talking  point. 


Still  after  Price  Cutters 

Judge  Reed,  of  the  United  States  Circuit  for 
the  Northern  District  of  Iowa,  in  the  Central 
Division,  has  recently  handed  down  a  memo- 
randum opinion  overruling  the  demurrer  of  the 
defendants  to  the  amended  bill  of  complaint  in 
the  case  of  New  Jersey  Patent  Company  and  Na- 
tional Phonograph  Company  vs.  Edward  H. 
Martin,  Fred  N.  Martin,  M.  M.  Martin,  Martin 
Telephone  Company  and  R.  S.  Sterling.  This 
suit  was  originally  brought  against  Edward  H. 
Martin  alone,  and  he  endeavored  to  hide  behind 
the  other  parties  who  were  afterward  made  de- 
fendants, his  principal  reliance  being  upon  the 
contention  that  the  Martin  Telephone  Company 
was  responsible  for  the  cut  price  sales  which  took 
place  at  Webster  City,  Iowa.  To  meet  this  con- 
tention the  bill  was  amended  to  add  the  various 
additional  defendants,  and  thereupon  a  demurrer 
was  filed.  A  copy  of  Judge  Reed's  decision  over- 
ruling the  demurrer  is  printed  below. 

UNITED    STATES    CIRCUIT    COURT,    NORTHERN 
DISTRICT    OF    IOWA— CENTRAL    DIVISION. 


New  Jersey  Patent  Co.  et  al., 
Complainant 
vs. 
E.  H.  Martin    et  al., 

Defendants 


No.   171.     Equity. 
Memorandum. 


In   demurrer  to   the  bill  of  complaint   as   amended. 

FRANK  L.  DYER  and  KELLEHER  &  O'CONNOR,  for 
complainants. 

WESLEY   MARTIN,   for  defendants. 
REED,    District   Judge. 

The  demurrer  is  for  want  of  equity  in  the  bill,  and 
also  challenges  the  jurisdiction  of  this  court  upon  the 
ground  that  the  bill  is  founded  upon  an  alleged  breach 
by  the  defendants  of  the  contract  entered  into  by  them 
with  the  complaints  for  the  sale  of  their  phonograph 
records,  and  that  the  amount  of  damages  sustained  by 
complainants  because  of  such  breach  is  not  stated  or 
shown.  But  the  original  bill,  as  well  as  the  amendment 
thereto,  alleges  that  after  the  contract  between  com- 
plainants and  defendants  had  been  terminated,  the  de- 
fendants obtained  from  some  source  unknown  to  com- 
plainants large  numbers  of  defendants'  patented  devices 
and  soid  them  in  this  district  without  right  or  authority 
from  the  complainants  or  any  of  their  authorized  agents, 
and  in  infringement  of  their  patent.  This  shows  an 
infringement  by  defendants  of  complainant's  letters 
patent  after  the  termination  of  the  contract,  and  is  suf- 
ficient to  confer  upon  this  court  jurisdiction  of  the  suit 
under  the  patent  laws  of  the  United  States  to  enjoin 
such  infringement  and  for  an  accounting,  regardless  of 
the   amount   involved. 

Whether  or  not  a  sale  by  defendants  of  the  patented 
articles  which  they  procured  under  the  contract  with 
complainants,  but  sold  in  violation  of  its  terms,  would  at 
once  terminate  the  contract,  and  at  the  same  time  be  an 
infringement  of  complainants'  patent,  as  maintained  by 
complainants  and  denied  by  defendants  in  argument, 
need  not  now  be  determined,  for  the  bill  and  amend- 
ment plainly  allege  that  after  the  contract  had  been 
terminated,  and  defendants  no  longer  had  any  rights 
thereunder,  they  procured  the  patented  articles  from 
some  unauthorized  source,  and  sold  them  in  this  district 
in  violation  of  complainants'  rights  and  in  infringement 
of  the  letters  patent.  The  demurrer  is  therefore  over- 
ruled, and  defendants  may  answer  the  bill  as  amended 
by   the   March    rules,    if  they   shall   so   elect. 

It  is   ordered   accordingly. 

A.   J.    VAN   DUZEE,   Clerk. 

Filed   February   3,    1909. 


Edison  Phonograph  Monthly,  April,  1909 


7 


A  suit  was  recently  brought  by  the  National 
Phonograph  Company  against  Joseph  G.  Wil- 
liams, who  was  an  authorized  retail  dealer  at 
Worcester,  Mass.  This  dealer,  desiring  to  close 
out  his  stock  of  Edison  Records,  began  advertis- 
ing to  sell  them  at  cut  rates,  and  after  we  had 
warned  him  to  desist  we  found  it  necessary  to 
bring  an  infringement  suit  and  apply  for  an  in- 
junction to  restrain  the  selling  of  these  goods  at 
less  than  the  list  prices.  Such  an  injunction  was 
granted  and  we  print  herewith  a  copy  of  the 
same. 

UNITED  STATES  OF  AMERICA. 

Massachusetts   District,   ss. 

The   President  of  the   United  States  of  America, 

To  JOSEPH  G.  WILLIAMS,  a  citizen  of  the  State  of 
Massachusetts  and  an  inhabitant  and  resident  of  the 
District  of  Massachusetts,  and  having  a  regular  and 
established  place  of  business  at  Worcester,  in  the  County 
of  Worcester  and  State  and  District  of  Massachusetts, 
Your  Agents   and   Servants,    Greeting: 

Whereas,  The  New  Jersey  Patent  Company  and  the 
National  Phonograph  Company,  corporations  created,  or- 
ganized and  existing  under  and  by  virtue  of  the  laws  of 
the  State  of  New  Jersey,  and  having  their  principal 
offices  at  West  Orange,  County  of  Essex,  in  said  State, 
and  both  citizens  of  the  State  of  New  Jersey,  have  ex- 
hibited their  bill  of  complaint  before  the  Justices  of  our 
Circuit  Court  of  the  United  States,  for  the  First  Circuit, 
begun  and  holden  at  Boston,  within  and  for  the  District 
of  Massachusetts,  on  the  last  Tuesday  of  February,  1908, 
against  you,  the  said  Joseph  G.  Williams,  praying  to  be 
relieved  touching  the  matters  therein  complained  of;    and 

Whereas,  By  an  order  of  said  Court  made  on  the 
first  day  of  October,  A.  D.,  1908,  it  was  ordered  that  a 
writ  of  injunction  issue  under  the  seal  of  the  said  Court 
to  restrain  you,  and  each  of  you,  from  doing  all  the 
matters  and  things,  from  the  doing  of  which  you  are 
prayed  to  be  restrained  in  said  Bill,  according  in  full 
with   the   prayer   of   said   bill. 

We,  therefore,  in  consideration  thereof,  ENJOIN  AND 
COMMAND  you,  each  and  every  of  you,  that  from  and 
immediately  after  the  receipt  and  notice  of  this  Writ,  by 
you,  or  any  of  you,  you  shall  not  sell,  or  offer  for  sale, 
or  advertise  for  sale,  the  so-called  Edison  Records,  or 
directly  or  indirectly  make,  use  or  sell,  or  cause  to  be 
made,  used  or  sold,  any  apparatus,  article,  or  device 
embodying  the  construction  or  operating  in  accordance 
with  the  invention  and  improvement  set  forth  in  the 
claims  of  the  Letters  Patent  No.  782,375,  without  the 
license  of  the  complainants,  New  Jersey  Patent  Company 
and  National  Phonograph  Company,  or  infringe  upon,  or 
violate  the  said  Letters  Patent,  or  the  rights  of  the  Com- 
plainant thereunder,  in  any  way  whatsoever. 

Whereof  you  are  not  to  fail,  on  pain  of  $10,000,  to  be 
levied  on  your  and  each  of  your  goods,  chattels,  lands 
and  tenements,  to  our  use. 

WITNESS  the  Honorable  MELVILLE  W.  FULLER, 
Chief  Justice  of  the  United  States,  at  Boston,  this  first 
day  of  October,  in  the  year  of  our  Lord,  one  thousand, 
nine  hundred  and  eight. 

(Signed)      ALEXANDER  H.  TROWBRIDGE,  Clerk. 

By  L.  C.  TUCKER,  Deputy  Clerk. 


One  of  the  most  recent  instances  of  price-cut- 
ting of  Edison  Records  occurred  at  Dover,  New 
Hampshire,  these  goods  being  offered  for  sale  by 
Harry  C.  Hopkins,  doing  business  under  the 
name  and  style  of  H.  C.  Hopkins  &  Company. 
Mr.  Hopkins  conducts  a  sort  of  dry  goods  or  de- 
partment store,  but  acquired  in  some  way  a  stock 
of  Edison  Records  and  sold  them  at  cut  prices. 
Suit  was  promptly  brought  and  an  application 
made  for  a  restraining  order,  which  was  granted 


and  j 

lNY,  / 

Miffs,        \   Letters  Patent 

i 


and  880,707 


by  the  Federal  Court.     This  order   reads  as  fol- 
lows, and  is  dated  March  4,  1909: 

CIRCUIT    COURT   OF    THE   UNITED   STATES. 
District   of  New   Hampshire. 

No. 

New    Jersey    Patent    Company    ar 
National    Phonograph    Compai 

Plaintiffs, 
vs.  *n   Equity. 

Harry    C.     Hopkins,    doing    business  1     Nos-  7*2,375 

under  the  name  and  style  of  H.  C. 
Hopkins  &  Company, 

Defendant. 

RESTRAINING  ORDER. 
On  reading  the  Bill  of  Complaint  herein  and  the 
motion  of  the  Plaintiffs  for  a  temporary  restraining 
order,  the  affidavits  of  Albert  C.  Ireton,  Jonas  W.  Ayls- 
worth  and  William  Quinby,  in  support  of  said  motion, 
it  is  by  this  court,  this  4th  day  of  March,  1909,  ordered 
that  upon  the  complainants  filing  a  bond  in  the  sum  of 
$500,  the  said  Defendant,  Harry  C.  Hopkins,  and  his 
agents,  attorneys,  servants  and  workmen,  pending  the 
decision  of  this  court  on  the  motion  for  a  preliminary 
injunction  heretofore  filed  and  upon  which  a  subpoena 
has  duly  issued  requiring  the  said  defendant  to  show 
cause  against  the  said  motion,  be  temporarily  restrained 
and  enjoined  from  directly  or  indirectly  using,  or  causing 
to  be  used,  or  selling,  or  offering  for  sale,  or  causing  to 
be  sold,  apparatus,  articles,  or  devices  embodying  the 
inventions  and  improvements  set  forth  in  said  Letters 
Patent  Nos.  782,375  and  880,707,  and  from  infringing 
upon  or  violating  the  said  Letters  Patent  in  any  way 
whatsoever,  and  from  moving,  secreting,  or  otherwise 
disposing  of,  or  intermeddling  with  any  Compositions  for 
Making  Duplicate  Phonograph  Records,  or  Phonograph 
Records,  covered  by  said  Letters  Patent  and  now  in  his 
possession.  This  order  to  be  subject  to  modification 
upon  hearing  upon  24  hours'  notice.  Otherwise,  hearing 
at   Portsmouth  on   March    16,   1909,   at  11   A.   M.,   E.   A. 


By   the    Court. 


BURNS   P.   HODGMAN,   Clerk. 


A  Good  Idea 


The  W.  G.  Walz  Company,  Edison  Jobbers 
at  El  Paso,  Texas,  have  had  a  rubber  stamp 
made  reading  as  follows: 

"Be  Sure  to  Read 

The   Edison   Phonograph    Monthly  Every 
Month." 

With  this  they  stamp  all  letters  going  to  Deal- 
ers. This  strikes  us  as  an  original  and  excellent 
plan.  We  will  be  glad  to  have  the  assistance 
of  all  Jobbers  in  inducing  Dealers  to  read  each 
issue  of  the  Phonograph  Monthly  and  keep  a 
complete  file  of  it  for  constant  reference.  The 
Phonograph  Monthly  contains  many  things  of 
interest  and  value  to  the  trade  and  it  is  a  duty 
that  every  Dealer  owes  to  himself  to  read  it,  so 
as  to  be  fully  informed  as  to  what  is  being  done 
here  for  his  benefit.  For  reference  purp~::3  only, 
it  is  invaluable.  Many  Dealers  would  have 
been  spared  considerable  trouble  in  connection 
with  the  last  exchange  proposition  if  they  had 
kept  a  file  of  the  Phonograph  Monthly  and 
been  able  to  look  back  over  its  issues  to  learn 
what  Records  had  been  cut  from  the  catalogues. 


Ask  your  Jobber  for  Levi  and  McKinley  show 
cards. 


8         Edison  Phonograph  Monthly,  April,  1909 

The  Other  13,000 

What  they  are  doing  and  what  they  want  to  know  about. 


Roy  E.  Bertholf,  Cherokee,  Kansas — I  have 
for  some  time  now  made  it  a  practice  to  read 
the  Phonograph  Monthly  as  soon  as  received. 
I  desire  to  relate,  for  benefit  of  some,  two  of  my 
little  experiences.  As  soon  as  the  Amberol  Rec- 
ords and  Attachments  came  out,  I  thought  they 
would  be  winners,  so  ordered  some  attachments, 
one  Home  Combination  Phonograph,  and  one 
each  of  the  fifty  records.  They  had  just  been  in 
stock  a  few  days  when  a  railroad  conductor  came 
in  the  store  Sunday  A.  M.  When  asked  if  he 
desired  anything,  said:  "I  noticed  advertisements 
in  the  Post  that  Edison  has  out  a  new  4-minute 
record,  and  new  machines.  I  suppose  they  are 
too  new  for  you  to  have  any,  but  I  have  desired 
to  purchase  a  Phonograph,  but  have  been  wait- 
ing till  they  had  a  longer  record."  Well,  I  for- 
got it  was  Sunday.  I  told  him,  "You  bet  I  have 
them,  come  right  back  and  hear  them."  He  said 
he  didn't  care  to  purchase  now,  but  I  insisted  he 
listen  to  a  few  sacred  pieces.  It  was  10  A.  M. 
when  he  came  in;  he  left  the  store  at  noon,  with 
a  Home  Combination  Phonograph,  two  dozen 
Amberol  records,  and  I  had  his  check  in  full  pay- 
ment. He  has  not  purchased  a  single  two-minute 
record  as  yet,  but  purchases  Amberols  every 
month.  I  scored  a  sale  by  having  the  New 
Goods  Early. 

Another  little  incident.  I  sold  last  Summer 
a  farmer  living  eighteen  miles  from  here,  but 
•dose  to  Parsons,  Kan.  He  had  sent  a  list  of 
records  he  desired,  selected  from  a  Mail  Order 
House  Catalogue,  to  a  dealer  in  Parsons,  one  at 
Pittsburg,  and  one  to  me,  asking  we  report  by 
early  mail  how  many  of  the  list  (48)  we  had. 
The  others  only  had  about  half,  I  had  all  but 
one.  I  carry  the  full  catalogue,  and  it  pays, 
though  this  town  is  less  than  2,000.  The  result 
was,  he  took  the  train  at  McCune,  twelve  miles 
from  here,  and  came  over  to  see  me.  I  sold  a 
Home  and  forty-eight  records,  cash.  About  the 
first  of  February,  I  received  a  letter  from  him  in 
reply  to  the  announcement  I  had  sent  him  of  the 
Amberols  and  attachments,  asking  "if  he  would 
meet  me  at  the  morning  train,  would  I  come 
over,  bring  some  records  and  attachments,  and 
remain  over  night  with  him.  He  would  drive 
me  in  next  day  to  catch  early  morning  train,  and 
he  would   invite  in   some  neighbors.     Perhaps   I 


might  sell  some  other  machines.  Anyway  he 
would  purchase  attachment  and  some  Amberols." 
You  bet  I  wrote  I  would  come,  for  him  to  let 
me  know  the  day.  Meantime  I  just  figured  I 
would  perhaps  make  a  sale,  so  I  packed  up  a 
Home  (I  sell  nothing  but  Homes,  have  sold  three 
Triumphs  and  two  Standards  outside  of  Homes)  ; 
a  suitcase  full  of  Standards,  and  another  suitcase 
of  Amberols,  and  attachment,  and  went  over. 
He  met  me,  drove  me  seven  miles  to  his  home, 
had  a  fine  country  dinner,  made  over  his  machine 
that  afternoon,  played  some  Amberols.  He  got 
busy  at  the  rural  'phone,  called  all  his  neigh- 
bors, and  invited  them  over.  Twenty-five  ar- 
rived at  about  7  P.  M.  and  I  played  Records  for 
six  hours.  I  sold  a  Home  and  $16.50  worth  of 
Records  to  one  visitor  and  got  the  cash,  and 
have  several  prospects,  and  invitations  to  return 
any  time.  I  consider  that  a  good  night's  work. 
It  gave  me  an  idea,  and  when  good  roads  come, 
I  am  going  to  fit  up  my  automobile  touring  car 
to  hold  machines  and  Records,  and  work  all  the 
surrounding  country. 


J.  A.  Huber,  Ft.  Atkinson,  la.— Why  don't  you 
have  more  German  and  Bohemian  Records  made 
in  this  country?  Those  new  ones  made  in  Eu- 
rope don't  go  with  my  trade.  Good  old  common 
songs  or  plainer  comics  is  what  we  want. 

[It  is  not  feasible  to  answer  questions  like 
these  with  any  degree  of  satisfaction  to  the  in- 
quirer or  ourselves.  If  the  demand  for  German 
and  Bohemian  Records  was  larger,  we  might  be 
encouraged  to  do  much  more  in  the  way  of  put- 
ting out  new  lists,  and  if  we  found  that  the  de- 
mand was  for  Records  made  in  this  country, 
rather  than  in  the  countries  themselves  by  native 
artists,  we  would  make  more  of  them  here.  The 
demand,  however,  is  limited  at  the  best,  and  it 
is  by  no  means  certain  that  Records  made  in  this 
country  would  be  more  satisfactory  than  those 
made  abroad.  We  might  say  in  this  connection 
that  we  are  contemplating  in  the  near  future 
putting  at  the  command  of  the  entire  trade  all 
of  the  Records  that  have  been  made  and  are 
being  sold  in  Germany.  Our  present  list  of  such 
German  Records  contain  many  humorous  selec- 
tions and  you  may  be  able  to  find  many  Records 
among  them  that  will  suit  your  trade.  It  is  not 
likely,  however,  that  we  will  be  able  to  make 
any  definite  announcement  about  these  German 
Records  before  May  15th  or  June  1st.] 


Edison  Phonograph  Monthly,  April,  1909 


John  Henry  Lynch,  Edwardsville,  ///.—What 
can  I  do  to  stimulate  the  interest  of  my  cus- 
tomers having  from  ioo  Records  up,  who  say 
they  have  grown  tired  of  their  machines  and 
will  buy  no  more  Records,  or  at  most  only  an 
occasional  one?  How,  besides  playing  Amberol 
Records,  is  best  to  go  about  persuading  a  cus- 
tomer  they  need   a  4-minute   attachment? 

[It  is  rather  difficult  to  revive  the  interest  of 
a  man  who  states  that  he  has  grown  tired  of  his 
machine.  If  a  man  lacks  the  necessary  interest 
to  buy  new  Records,  it  is  not  easy  to  induce  him 
to  buy.  Possibly  by  getting  him  to  come  to  your 
store  and  hear  the  new  Records  from  time  to 
time,  he  may  find  them  so  interesting  that  he  will 
want  to  buy  a  few  Records  each  month.  Do  not 
give  him  up,  but  send  him  lists  of  the  new  Rec- 
ords, and  whenever  opportunity  offers  point  out 
to  him  that  without  new  music  interest  is  lost 
in  all  kinds  of  musical  instruments.  Individual 
performers  on  a  piano  would  soon  tire  of  the 
instrument  if  they  did  not  play  new  selections 
from  time  to  time.  The  same  is  true  of  the  vio- 
lin or  any  other  similar  instrument.  If  a  man 
has  only  a  collection  of  one  hundred  Recordsand 
plays  them  over  and  over,  he  can  hardly  f  ail^  to 
lose  interest  in  playing  the  machine.  Induce  Eim 
to  come  to  your  store.  If  a  Record  comes  in 
which  you  think  will  please  him,  drop  him  a 
line  giving  the  title  and  tell  him  he  ought  to 
come  in  and  hear  it. 

There  is  really  no  better  way  to  induce  the 
owner  of  a  Phonograph  to  add  an  Amberol  At- 
tachment to  his  machine  than  to  show  him  how 
easy  he  can  play  first  one  Record  and  then  an- 
other by  having  an  attachment  applied  and  get 
him  to  hear  some  of  the  Amberol  Records.  You 
might  write  letters,  advertise  in  newspapers  and 
do  other  kinds  of  publicity  work,  but  you  would 
hardly  succeed  in  persuading  him  without  a 
demonstration  both  of  the  machine  and  Records.] 


Geo.  J.  Ellett,  Kaministikxvia,  Ontario. — I  am 
just  through  reading  the  Phonograph  Monthly, 
which  I  usually  do  same  day  as  received,  if  I 
can  anyhow  do  so,  if  not  I  always  read  it  first 
chance  I  get,  and  am  sure  I  benefit  by  so  doing. 
Am  specially  interested  in  the  news  and  advice 
of  my  fellow  Dealers.  I  think  that  my  case  may 
probably  convince  some  of  what  can  be  done  in 
the  Edison  business.  But  maybe  I  am  only  one 
of  many.  I  became  an  Edison  Dealer  some 
eighteen  months  ago,  and  started  with  the  small- 
est stock,  two  Phonographs  and  100  Records. 
The  town  I  am  running  my  store  in  is  small, 
population  about  100.  I  have  general  store  and 
postoffice.  Well,  I  did  not  make  a  sale  for  some 
time,  but  eventually  I  sold  a  Standard.  Two 
days  later  another,  and  have  up  to  date  dis- 
posed of  twenty-five  machines — Gem,  -  Standard 
and  Home — and  I  think  I  may  say  thousands  of 
Records,   and   my  business  is  gradually  improv- 


ing. I  am  trying  to  put  an  Edison  in  every  sec- 
tion house  along  our  division,  and  I  guess  I 
will,  although  some  of  them  have  other  ma- 
chines. To  show  the  superiority  of  the  Edison 
machines    I    give    the    following    instance:      An 

operator  near  by  had  a  machine.     He  came 

into  the  store  one  day.  I  took  the  opportunity 
of  playing  him  a  few  Records  and  then  casually 

mentioned  that  I  understood  he  -had  a  .     He 

said  he  had  a  good  one,  but  admitted  that  our 
machines  were  O.  K.  The  third  time  he  came 
into  my  store  he  had  sold  his,  and  bought  from 
me  an  Edison  Standard,  remarking  that  "he 
thought  he  had  the  best  machine  going,  but  the 
first  Record  I  played  him  made  him  want  an 
Edison."  Now  if  I  can  sell  so  many  Phono- 
graphs in  such  a  small  town,  what  can  a  Dealer 
do  in  a  large  town?  Well,  I  hope  to  try  in  a 
few  months  and  see  what  luck  I  may  have.  I 
keep  three  Phonographs  in  stock,  Gem,  Standard 
and  Home,  one  combination  type  and  500  to  600 
Records,  Record  Cabinets,  Carrying  Cases  and 
some  Edison  repair  parts,  Recorders  and  Repro- 
ducers, blank  Records,  etc. 


Louis  R.  Murray,  Ogdensburg,  N.  Y. — On  the 
occasions  of  Lincoln's  and  Washington's  Birth- 
days I  issued  to  the  various  schools  throughout 
this  city  as  many  badges  (same  as  sample  en- 
closed) as  the  teachers  could  distribute  to  the 
pupils  to  good  advantage.  The  pupils  wore 
them  at  the  exercises  in  honor  of  the  memory  of 
the  patriots,  and  afterwards  took  them  home  aa 
souvenirs.  As  this  was  an  original  advertising 
idea  in  this  locality,  you  can  make  up  your  mind 
that  it  was  effective.  The  children  wearing 
these  on  the  streets  and  at  other  places  soon 
created  much  curiosity,  and  now  when  most  any 
one  sees  one  of  these  badges  he  immediately  re- 
members my  store. 

My  business  is  slowly  but  surely  building  up, 
and  when  it  does  reach  a  more  paying  plane  it 
will  satisfy  me  to  realize  that  it  was  honestly 
elevated  and  thoroughly  in  accord  with  your 
contract  and  intentions,  despite  the  fact  that  I 
often  lose  a  customer  for  refusing  to  violate  my 
contract  even  in  the  smallest  detail.  Why,  last 
week  no  less  than  five  customers  were  put  out 
because  of  my  refusing  to  make  exchanges  which 
possibly  I  could  have  done  to  the  letter  of  the 
contract,  but  not  to  the  spirit.  The  consequences 
are  they  do  not  trade  with  me  now.  But  it 
makes  no  difference  to  me.  I  am  positively  op- 
posed to  exchanges  in  any  way;  if  one  cannot 
get  his  money's  worth  out  of  a  Record,  then  I'm 
not  going  to  be  his  "tool." 


10       Edison  Phonograph  Monthly,  April,  1909 


On  page  10  of  the  Edison  Phonograph 
Monthly,  under  "The  Other  13,000,"  there  is  a 
reply  to  C.  L.  Clark,  in  regard  to  exchanging 
Records.  I  have  made  a  typewritten  copy  of 
this  and  framed  it  and  then  hung  it  in  a  con- 
spicuous place  so  all  that  wished  might  read  it. 
And   it  has  done  wonders. 

Emil  Taussig,  Elizabeth,  N.  J.— No  doubt  that 
your  policy,  in  co-operating  with  all  Dealers, 
has  met  with  the  success  it  deserves.  I  hope  it 
will  lead  to  an  organization  of  the  Dealers  all 
through  the  United  States.  Have  learned  a  great 
deal  from  the  articles  sent  from  "The  Other 
13,000,"  and  am  very  much  interested  in  every- 
thing they  write  about.  I  had  quite  a  success 
with  show-window  trimming  and  it  may  help 
some  Dealers  to  know  how  to  display  Phono- 
graphs or  Records  with  a  small  stock  on  hand 
and    without   a   big   expense. 

THIS    ONE    MADE    A    HIT. 

Background — White  cheesecloth,  draped  in 
folds  one  inch  wide,  one  and  one-half  yards 
high,  trimmed  with  a  band  of  red  cloth  four 
inches  on  bottom  and  top.  Sides  of  window 
treated   same  way.     Floor  same  way. 

Centre — Put  a  cabinet  for  Records  in  the  cen- 
tre of  window,  with  an  Edison  Home  Phono- 
graph Combination  Type  on  top  of  it,  with 
horn   and   crane  complete. 

Sides — Build  a  pyramid  from  Amberol  Rec- 
ords (empty  boxes)  about  one  yard  high  on  the 
right  side,  and  same  on  the  left  of  the  Cabinet, 
only  using  Standard  Record  boxes  instead. 

Signs — Two  big  signs,  each  one  yard  long  and 
nine  inches  wide,  marked  "FREE."  Cut  the  let- 
ters out  and  paste  red  tissue  paper  in  back  so 
as  to  make  the  letters  transparent.  Paste  this 
sign,  one  in  every  corner  on  top  of  front  glass. 
Make  another  sign  about  twenty  inches  square, 
with  following:  "FREE."  This  outfit  will  be 
given  free  to  any  person  who  can  prove  that  the 
Edison  Phonograph  is  not  the  best  Cylinder 
Machine  in  the  world."  (Stand  this  sign  in 
front  of  cabinet.) 

ANOTHER    ONE. 

Background — You  can  use  same  background 
and  sides  for  this  display,  but  I  had  a  scenery 
painted  on  a  bed  sheet  representing  bushes  and 
swamp,  to  harmonize.  Get  a  tank  about  four 
inches  deep  and  at  least  one  yard  long  and  twen- 
ty inches  wide.  Your  plumber  will  make  one 
very  cheap  for  you.  Fill  same  with  water  and 
put  some  soil  in,  so  as  to  cover  the  ground.     Put 


tank  on  one  side  of  the  window  and  cover  the 
rest  of  bottom  of  window  with  grass  plots,  leav- 
ing a  pathway  about  ten  inches  wide,  which 
you  cover  with  some  gravel.  The  whole  thing 
should  look  like  a  swamp,  with  a  pool  and  a  path- 
way leading  to  it.  Maybe  you  can  find  some 
dried    up   bushes,   in   an   empty  lot. 

Borrow  from  some  friends  a  stuffed  stork;  I 
have  used  a  gray  bird  that  looks  something  like 
it.  Stand  him  up  over  the  tank  and  suspend  a 
Gem  Phonograph  with  Horn  over  the  bird  with 
picture  wire.  Tie  a  Turkish  towel  around  the 
machine,  leaving  front  of  it  exposed,  and  make 
it  look  as  if  the  stork  was  holding  the  knot  in 
his  bill.  It  should  look  as  if  the  stork  was 
bringing  the  machine  out  of  the  pond. 

Sign — One  big  sign  to  cover  the  front  window 
in  a  half  circle:  "What  is  a  Home  without  a 
Phonograph  ?" 

Your  little  folder,  "See  the  Free  Show  Inside," 
gave  me  the  following  idea: 

I  own  a  machine  that  will  run  twelve  hours 
on  one  winding,  carry  a  weight  of  fifty  pounds 
and  is  very  handy  for  "live"  displays.  Have 
made  a  large  circle  out  of  wood  about  forty 
inches  in  diameter,  made  it  on  the  style  of  bar- 
rel top,  braced  on  bottom.  Fasten  this  circle  on 
machine  and  have  it  run  very  slow.  Divide  cir- 
cle in  about  eight  compartments  with  thin  boards 
twenty  inches  wide  and  twenty  inches  high  and 
nail  them  on  circle  from  centre  of  circle  out  to 
the  rim,  forming  little  rooms  (triangles).  My 
painter  supplied  me  with  an  old  wallpaper  sam- 
ple book,  with  which  I  have  papered  these 
rooms,  every  room  different.  Some  of  it  was  used 
for  the  floor  of  rooms.  Spread  a  sheet  tent-like 
over  the  whole;  high  in  centre  with  a  small  flag, 
and  leaving  front  exposed  just  enough  to  show 
one  room  at  a  time,  as  the  machine  is  running. 
Every  room  represents  a  parody  on  Edison  Rec- 
ords.    For  instance: 

Record  No.  9392 — "Next  Horse  I  Ride  on" — a 
wooden  horse  and  a  doll  under  it. 

Record  No.  9408 — "Since  Nellie  Went  Away" 
— showing  a  dirty  kitchen  with  a  toy  stove  all 
upset,  some  small  toy  dishes  and  pails  on  floor 
upturned.  It  looked  as  if  Nellie  had  a  scrap 
with  Missus  and  after  a  good  fight  left  the  bat- 
tlefield. 

You  can  advertise  this  way  almost  any  new 
Record,  and  don't  forget  to  put  a  small  sign  in 
every  room  with  number  and  title.  Many  an 
original  idea  can  be  worked  out  this  way.  If 
you  can  L~ve  a  light  in  front  to  light  up  the 
rooms  as  they  come  in  view. 


Edison  Phonograph  Monthly,  April,  1909        1 1 


E.  T.  Hagerty,  Stephen,  Minn. — I  am  enclos- 
ing you  a  copy  of  the  "ad"  I  am  running  and 
thought  it  might  be  a  good  suggestion  for  you 
to  make  to  the  trade  in  the  Monthly.  It  is  the 
women  and  children  in  the  country  homes  that 
Dealers  need  to  reach,  and  I  think  this  plan  will 
do  it  quite  successfully.  Once  they  have  had 
one  for  a  time  they  will  tease  the  old  man  till 
he  will  feel  obliged  to  get  one  in  self-defense. 
I  have  a  customer  now  who  is  getting  one  sim- 
ply because  they  happened  to  have  a  man  with 
one  for  a  time,  and  now  the  women  and  children 
simply  cannot,  think  of  getting  along  without 
one.  This  is  a  very  inexpensive  way  of  creating 
interest  in  them  and  I  feel  will  be  a  very  suc- 
cessful way. 

[The  advertisement  sent  by  Mr.  Hagerty  read 
in  part  as  follows: 

"Would  you  like  to  hear  an  Edison  Phono- 
graph in  your  own  home?     Then  read  this. 

"I  have  decided  to  keep  one  machine  and  two 
dozen  or  more  records  just  to  loan  out  to  anyone 
living  in  the  country  who  will  be  responsible 
for  the  safe  return  of  it  inside  of  a  week  after 
receiving  it.  Application  for  it  can  be  given  in 
person  or  by  mail  and  will  be  recorded  in  the 
order  received  by  me  and  I  will  give  you  the  date 
when  you  can  get  the  machine.  There  will  be 
no  charge  or  no  obligation  to  buy.  Just  take  the 
machine  to  your  home  and  play  it  for  a  week 
and  return  it  to  me  and  that  settles  the  bill.  I 
want  all  the  country  people  to  hear  the  Edison 
and  at  my  expense.  If  after  hearing  my  ma- 
chine you  decide  you  must  have  one  I  will  sell 
you  a  new  one  and  new  records  and  on  easy 
terms  if  desired.  Why  wait  till  you  get  rich 
when  you  can  buy  one  on  small  payments  for 
the  amount  of  which  you  would  not  think  of 
being  without  it  even  as  rent?  Call  at  once  and 
register,  or  if  you  cannot  call,  write  and  I  will 
lrt  you  know  when  your  turn  comes  to  have  the 
free  use  of  this  outfit."] 


Leopold  J.  Schreiber,  Plymouth,  Mass. — For 
the  benefit  of  Daniel  H.  McRae,  Gleneor,  Ont, 
and  other  Dealers,  I  wish  to  say  I  do  quite  a 
business  in  letting  Phonographs  and  Records.  I 
charge  $1.50  a  night  for  a  Standard  Phonograph 
and  four  dozen  Records  in  a  case.  And  I  charge 
$3.00  a  week  for  same  outfit  to  Summer  people 
at  the  cottages  and  allow  them  to  change  the 
Records  three  times  a  week.  I  have  given  free 
entertainments  to  many  lodges  and  public  times 
and  bazars,  which  brought  me  good  trade.  Most 
anyone  is  willing  to  pay  $1.50  to  have  a  Phono- 
graph and  four  dozen  Records  overnight  to 
entertain  their  company. 

For  the  benefit  of  J.  H.  Snyder,  Lavelle,  Pa., 
and  other  Dealers,  I  wish  to  say  I  sell  more 
Phonographs    and    Records    on    my    team    route 


than  I  sell  in  my  store.  I  have  over  200  cus- 
tomers for  Records.  Every  month  when  the  new 
Records  come  out  I  drive  out  and  leave  the 
entire  list  with  each  customer  overnight  and  call 
next  morning.  I  replace  the  ones  sold  and  leave 
these  in  next  house  and  it  keeps  me  agoing.  By 
the  time  I  get  all  around  I  can  start  right  over 
for  next  month.  Soon  as  I  have  a  prospect  for 
a  Phonograph  I  leave  the  outfit  at  their  home 
a  few  days,  with  two  dozen  late  Records  and 
wish  to  say  I  sell  three  to  four  Phonographs 
a  week. 


M.  J.  Roth,  Edison  Dealer  at  1495  Third 
avenue,  New  York  City,  decided  recently  to 
follow  out  the  suggestion  contained  in  the 
Edison  Phonograph  Monthly  and  give  Phono- 
graph Recitals  at  regular  intervals. 

The  invitations  he  issued  to  patrons  were  at- 
tractively printed  and  worded   as   follows: 

"You  are  most  cordially  invited  to  be  present 
at  our  first  Edison  Phonograph  Recital  on  Sat- 
urday evening,  Feb.  20th,  at  8  o'clock.  If  you 
are  a  lover  of  good  music,  whether  you  own  a 
Phonograph  or  not,  don't  fail  to  attend  and  bring 
your  friends.  These  concerts  will  be  given  at 
regular  intervals  on  the  fifth  floor  of  our  build- 
ing, especially  fitted  up  for  the  occasion.  A 
choice  program  of  two  and  four  minute  Records 
will  be  rendered." 

The  Records  selected  for  the  recitals  were 
taken  from  both  the  Amberol  and  Standard  lists 
and  the  numbers  were  marked  with  one  or  two 
stars  to  indicate  two  minute  and  four  minute 
selections  respectively. 

At  the  bottom  of  the  program  was  left  a  blank 
for  the  name  and  address  of  any  prospective 
purchaser  and  the  following  explanatory  note: 

"Patrons  desiring  to  purchase  any  of  the  Rec- 
ords on  this  program  may  put  an  X  in  front 
of  the  number,  fill  out  the  name  and  address 
blanks,  hand  the  slip  to  clerk  and  the  Records 
will   promptly  be   delivered  to  their  residences." 

Mr.  Roth  states  that  this  scheme  worked  very 
successfully  and  recommends  it  to  the  attention 
of  other   dealers. 


Chas.  F.  Sonneborn,  La  Porte,  Ind. — We  are 
beginners  in  the  talking  machine  business,  but 
are  learning  fast.  We  put  in  a  line  of  Edison 
Phonographs  about  the  middle  of  December  and 
have  had  a  fine  business.  Our  present  stock  con- 
sists of  500  Records  and  we  ordered  300  more 
recently.  By  next  fall  we  will  carry  a  complete 
stock  of  Records.  We  like  your  Phonograph 
Monthly  very  much  and  read  each  issue  from 
cover  to  cover. 

{Department  continued  on  page  14.) 


Two-Page  Advertisement  of  Edison  Gf 

<©£  EDISON  PHONOGRAPH 


pfpffv 

\~    TTj    ^l^t"  :     J  W«A  Useful  AW 

Imagine  an  entertainment  where 

every  performer  is  a  star  and  every  number 

a  selection  of  your  own 

THAT    describes    the    entertainment    of    an    Edison    Phonograph.     You 
need  not  dress  for  it,  go  out  after  it,  arrange  your  time  for  it  or  pay  for 
admission  to  it.     It  takes   place  in  your  home,  at  your  convenience,  as 
often  as  you  like. 

You  listen — that  is  the  extent  of  your  effort.  You  hear  Manuel  Romain 
sing  just  as  you  would  if  he  stood  before  you.  You  hear  Maurice  Levi's  Band 
play  under  his  spirited  direction  and  forget  the  medium  by  which  his  artistic 
efforts  are  brought  to  you. 

Or  you  enjoy  the  talents  of  such  clever  entertainers  as  Ada  Jones,  Cal 
Stewart,  Byron  G.  Harlan,  Billy  Murray  and  Steve  Porter. 

Do  you  doubt  this  excellence  in  the  Edison  Phonograph?  Then  hear  it. 
Go  to  an  Edison  store;  select  the  Record  of  a  singer  you  have  heard  and  a  song 
you  know.     This  test  has  placed  the  Edison  Phonograph  in  a  million  homes. 


Ask  particularly  to  hear  an  Amberol  Record, 
Mr.  Edison's  latest  contribution  to  Phono- 
graphic entertainment;  a  record  that  preserves 
the  sweet,  clear  tones  of  the  Standard  Edison 
Records,  yet  plays  or  sings  twice  as  long  and 
costs  but  a  trifle  more. 

Edison  Phonographs  are  sold  at  the  same 


prices  everywhere  in  the  United  States,  $12.50 
to  $125.00.  Amberol  Records,  50c;  reg- 
ular Edison  Records,  35c;  Grand  Opera 
Records,  75c  One  of  the  greatest  pleasures 
which  the  Edison  Phonograph  affords  is  mak- 
ing records  at  home.  This  can  be  done  only 
with  the  Edison. 


NATIONAL  PHONOGRAPH   COMPANY,  24  Lakeside   Avenue,  Orange,  N.  J. 


Our  advertising  is  intended  to  help  yo 

Just  how  much  it  helps  de 


)ds  in  the  leading  magazines  for  April 

EDISON  RECORD  TALENT 


Maurice  Levi 


A  Galaxy  of  Stars 

Ca  song  make  a  hit,  let  a  singer  rise  above  the  commonplace,  let  a  band 
or  orchestra  achieve  distinction,  and  a  million  homes  immediately  become 
the  beneficiary  through  the  Edison  Phonograph.  Each  month  the  Phono- 
graph offers  entertainment  of  the  highesT:  order — the  work  of  artists  who  have 
made  names  for  themselves  in  the  musical  world. 

Among  those  who  have  contributed  to  the  Edison  program  for  April  are 
two  of  unusual  eminence. 


MANUEL  ROMAIN  contributes  two 

songs,  one  a  sentimental  reverie  with  waltz 
refrain ;  the  other  a  new  waltz  song  with  or- 
chestra accompaniment — an  Amberol  Record 
containing  the  entire  song.  Romain  is  a  mar- 
velous tenor  and  never  fails  to  make  a  Record 
that  appeals. 


MAURICE  LEVI  offers  his  "Happy  Days 
March,"  played  by  his  band  under  his  leader- 
ship. Levi  is  famous  as  a  conductor  of  the 
new  school.  The  march  is  his  own  composition 
and  was  first  performed  under  his  direction  in 
"The  Soul  Kiss."  It  is  full  of  novel  effects, 
and  in  its  rendition  shows  clearly  the  strong 
personality  of  Levi  himself. 

April  Records  (Standard  and  Amberol)  will  be  ready  March  25th.     Go 
to  any  Edison  dealer  and  hear  them.     Catalog  of  April  selections  with  descrip- 
tions, as  well  as  a  catalog  of  Edison  Phonograph*  from  the 
dealer  or  from  us  on  request. 

NATIONAL  PHONOGRAPH  CO.,  24  Lakeside  Avenue,  Orange,  N.  J. 

New  York,  10  Fifth  Ave.;  London,  Victoria  Road,  Willesden;  Sydney,  N.  S.  W.,  340 
Kent  St.;  Mexico  City,  4a  Tacuba  33;  Buenos  Aires,  Viamonte  515;  Berlin,  Sud  Ufer, 
24-25;  Paris,  42  Rue  de  Paradis. 

With  the  Edison  Business  Phonograph  you  dictate  at  your  convenience  and 
Hon*.  the  typewriting  department  does  the  rest. 


ell  Edison  Phonographs  and  Records, 
nds  upon  your  own  efforts 


Two-Page  Advertisement  of  Edison  Goods  in  the  leading  magazines  for  April 

T3&  EDISON  PHONOGRAPH       EDISON  RECORD  TALENT 


'"A  Useful  Ally" 

Imagine  an  entertainment  where 

every  performer  is  a  star  and  every  number 

a  selection  of  your  own 


i  Edison  Phonograph.  You 
e  your  time  for  it  or  pay  for 
home,  at  your  convenience,  as 


THAT  describes   the   entertainment   of    i 
need  not  dress  for  it,  go  out  after  it,  arran: 
admission  to  it.     It  takes   place  in  your 
often  as  you  like. 

You  listen — that  is  the  extent  of  your  effort.  You  hear  Manuel  Romain 
sing  just  as  you  would  if  he  stood  before  you.  You  hear  Maurice  Levi's  Band 
play  under  his  spirited  direction  and  forget  the  medium  by  which  his  artistic 
efforts  are  brought  to  you. 

Or  you  enjoy  the  talents  of  such  clever  entertainers  as  Ada  Jones,  Cal 
Stewart,  Byron  G.  Harlan,  Billy  Murray  and  Steve  Porter. 

Do  you  doubt  this  excellence  in  the  Edison  Phonograph?  Then  hear  it. 
Co  to  an  Edison  store;  select  the  Record  of  a  singer  you  have  heard  and  a  song 
you  know.     This  test  has  placed  the  Edison  Phonograph  in  a  million  homes. 

Ask  particularly  to  hear  an  Amberol  Record, 
Mr.  Edison's  latest  contribution  to  Phono- 
graphic entertainment;  a  record  that  preserves 
the  sweet,  clear  tones  of  the  Standard  Edison 
Kecords,  yet  plays  or  sings  twice  as  long  and 
costs  but  a  trifle  more. 

Edison  Phonographs  are  sold  at  the  same 


prices  everywhere  in  the  United  States,  $12.50 
to  $125.00.  Amberol  Records,  50c;  reg- 
ular Edison  Records,  35c;  Grand  Opera 
Records,  75c.  One  of  the  greatest  pleasures 
which  the  Edison  Phonograph  affords  is  mak- 
ing records  at  home.  This  can  be  done  only 
with  the  Edison. 


NATIONAL  PHONOGRAPH   COMPANY,  24  Lak.,ide   Avenue,  0«nge,  N. 


Our  advertising  is  intended  to  help 
Just  how  much  it  helps 


A  Galaxy  of  Stars 

¥ET  a  song  make  a  hit,  let  a  singer  rise  above  the  commonplace,  let  a  band 
|  or  orchestra  achieve  distinction,  and  a  million  homes  immediately  become 
•I— -1  the  beneficiary  through  the  Edison  Phonograph.  Each  month  the  Phono- 
graph offers  entertainment  of  the  higheft  order — the  work  of  artists  who  have 
made  names  for  themselves  in  the  musical  world. 

Among  those  who  have  contributed  to  the  Edison  program  for  Apnl  are 
two  of  unusual  eminence. 

MAURICE  LEVI  offers  his  "Happy  Days  MANUEL  ROMAIN  contributes  two 
March,"  played  by  his  band  under  his  leader-  songs,  one  a  sentimental  reverie  with  waltz 
ship.  Levi  is  famous  as  a  conductor  of  the  refrain;  the  other  a  new  waltz  song  with  or- 
new  school.  The  march  is  his  own  composition  chestra  accompaniment— an  Amberol  Kecord 
and  was  first  performed  under  his  direction  in  containing  the  entire  song.  Remain  i*  »  mar- 
"The  Soul  Kiss."  It  is  full  of  novel  effects,  velous  tenor  and  never  fails  to  make  a  Kj-axd 
and  in  its  rendition  shows  clearly  the  strong  that  appeals, 
personality  of  Levi  himself. 

April  Records  (Standard  and  Amberol)  will  be  ready  March  25th.     Go 
to  any  Edison  dealer  and  hear  them.     Catalog  of  April  selections  ^th  descrip- 
tions, as  well  as  a  catalog  of  Edison  Phonograph*  from  the 
dealer  or  from  us  on  request. 

NATIONAL  PHONOGRAPH  CO.,  24  Uke.ide  Avenue   fT"^"'  J" 


K*»<  St.:  Mexico  Cily.  4.  T.ci 
24-25;  Pui.42Rucd«P.»di.. 
With  the  Edison  Business  Phonograph y 


you  sell  Edison  Phonographs  and  Records, 
depends  upon  your  own  efforts 


14       Edison  Phonograph  Monthly,  April,  1909 


W.  G.  Thomson,  Nelson,  B.  C— Referring  to 
communication  from  T.  H.  Gillan,  on  page  n 
of  Phonograph  Monthly  for  February,  in  giv- 
ing something  away  as  a  premium  with  ma- 
chines or  Records,  and  your  comment  on  it,  I 
fail  to  see  any  distinction  between  that  and  giv- 
ing something  off  the  price  of  machines  or  Rec- 
ords, or  giving  Records  with  machines,  or  an 
extra  Record  with  a  sale  of  a  dozen  Records,  or 
any  other  form  of  rebate,  or  why  any  Dealer 
doing  such  a  thing  should  not  be  regarded  as 
violating  his  contract  in  the  matter  of  rebates 
or  price  cutting,  and  treated  accordingly.  Would 
be  glad  to  know  what  you  have  to  say  regarding 
this. 

[We  did  not  mean  to  give  the  impression  that 
we  approved  of  the  practice  referred  to,  for  we 
do  not.  Giving  merchandise  of  any  kind  or 
making  any  inducement  whatever  to  sell  Edison 
goods  is  a  violation  of  our  price  agreement  and 
we  are  constantly  prosecuting  cases  of  this  kind. 
In  commenting  upon  the  letter  of  Mr.  Gillan, 
we  intended  to  say  that  offering  inducements  is 
a  species  of  dishonesty,  and  dishonest  practices 
do  not  win  out  against  a  Dealer  who  gives  the 
manufacturer  as  well  as  the  public  a  "square 
deal."  The  dishonest  man  may  "get  away"  in  a 
sale  of  this  kind,  but  the  man  who  benefits  by 
the  sale  knows  that  the  Dealer  has  been  dishon- 
est and  he  never  again  has  the  same  opinion  of 
him  that  he  once  had.] 


F.  E.  Huffaker,  Visalia,  Cal. — Can  an  Edison 
customer  receive  the  Phonogram  for  you  every 
month,  or  are  they  supplied  from  Dealers? 

[We  do  not  mail  Phonograms  to  Phonograph 
owners  unless  they  pay  the  subscription  price  of 
twenty  cents  a  year  to  pay  postage.  Most  own- 
ers are  supplied  by  Dealers,  who  buy  Phono- 
grams from  Jobbers  at  25  cents  per  hundred. 
This  is  the  price  that  Jobbers  in  turn  pay  for 
them.] 


George  Frew,  Cardington,  Ohio — A  lady  was 
in  my  store  the  other  day  and  I  played  Record 
No.  9994,  "Come  Where  My  Love  Lies  Dream- 
ing," by  the  Knickerbocker  Quartette,  for  her. 
A  well-known  quartette  recently  gave  a  con- 
cert in  our  town  and  sang  the  same  number. 
"Why,"  said  the  lady,  when  she  heard  the  Rec- 
ord. "I  understood  those  words  ever  so  much 
better  than  I  did  when  I  heard  it  on  the  stage." 
Pretty    nice    compliment,    wasn't    it. 


Bernard  &  Bishop,  Reading,  Mich. — Can  mu- 
sic be  made  louder  by  using  larger  horns?  Or 
which  is  the  best  way  to  furnish  music  for 
dances   on   Edison   Machine? 

[The  use  of  large  horns  will  slightly  increase 
the  volume  of  a  Record  and  this  volume  ought 
to  be  sufficient  except  for  a  very  large   hall.] 


Hopkins'  Bazaar,  Redfield,  S.  D. — Is  a  local 
Dealer  allowed  to  prepay  the  express  or  freight 
charges  on  a  Phonograph  or  Records,  providing 
the  same  has  been  sold  at  full  retail  price? 

[This  is  a  matter  that  we  never  have  attempt- 
ed to  regulate.  If,  for  example,  a  local  Dealer 
is  permitted  to  deliver  Phonographs  and  Rec- 
ords by  means  of  an  automobile  or  delivery 
wagon,  either  of  which  is  an  expense  to  him, 
we  do  not  see  how  we  can  prevent  another  local 
Dealer  who  does  not  have  an  automobile  or  de- 
livery wagon  from  making  his  deliveries  by 
means  of  express  or  railroad  companies.  Of 
course,  in  all  cases,  we  insist  that  the  goods  shall 
be  sold  at  full  retail  prices.  Therefore,  our 
answer  to  your  question  is  that  a  local  Dealer  is 
permitted  to  prepay  express  or  freight  charges.] 

R.  E.  Sheffer,  Gering,  Neb. — I  have  a  drug 
and  music  store,  25x100.  I  display  the  Edison 
Record  list  (monthly)  on  a  post  in  the  center  of 
the  room,  about  fifteen  feet  from  the  main  en- 
trance.    Everybody  sees  it. 

Charles  D.  Blaine,  San  Luis,  Osbispo,  Cal. — 
Your  Phonograph  Monthly  is  O.  K.  I  look  for 
it  anxiously  every  month.  To  prove  what  the 
Monthly  did  for  me  in  one  instance,  will  state 
that  a  little  over  a  year  ago  when  you  gave  your 
dealers  exchange  of  Records,  through  some  error 
of  the  postal  department,  my  exchange  papers 
failed  to  reach  me  and  I  knew  nothing  about  the 
exchange  until  the  Monthly  appeared.  I  had  a 
few  days  in  which  to  take  advantage  of  the 
proposition  but  no  papers.  I  immediately  "got 
busy"  and  borrowed  papers  from  a  dealer  who 
was  quitting  the  business  (fortunately  for  me) 
and  made  shipment  of  my  cut-outs  and  defective 
Records,  the  Monthly  saved  me  from  carrying 
that  dead  stock  for  another  year. 

Stephens  City  Furniture  Co.,  Stephens  City,  Va. — 
In  the  Phonograph  Monthly  for  March,  Louis 
Tyler  asks,  "What  is  the  correct  definition  of 
Amberol  ?" 

We  would  reply  in  brief — A  M-uch  B-etter 
E-dison  R-ecord,  O-f  L-ength. 

An  Aid  to  the  Show  Window 

"Show  windows  are  the  'eyes  of  the  store,' 
and  are  supposed  to  reflect  the-  character  of  the 
store,"  said  a  prominent  merchant.  Of  what 
value  is  it  to  spend  a  large  amount  of  money  in 
the  preparation  of  fine  window  displays  and 
effective  newspaper  advertisements  if  people  are 
subjected,  inside  your  store,  to  discourteous  or 
cold  treatment  and  methods  which  are  at  vari- 
ance with  the  splendid  treatment  pictured  in 
your  windows  and  advertisements.  I  would  use 
every  effort  within  my  power  to  see  that  folks 
were  not  importuned  to  buy  when  they  only 
wanted  information,  and  were  made  to  feel  at 
home  when  they  came  in. — Exchange. 


Edison  Phonograph  Monthly,  April,  1909        15 

Mechanical  Department 


We  have  made  a  beginning  here  of  a 
department  for  answering  questions  ask$d  by 
the  trade  concerning  the  mechanical  features  of 
the  business.  We  believe  that  this  department 
will  be  a  valuable  one  to  Jobbers  and  Dealers, 
and  we  hope  that  they  will  freely  ask  questions 
that  may  be  answered  in  the  department.  We 
would  especially  like  to  reply  to  questions  on 
subjects  of  interest  to  the  trade  generally.  The 
coupon  on  page  24  may  be  used  for  asking  ques- 
tions, or  Dealers  ma.  ask  questions  by  postal 
cards  or  by  letter. 


Thomas  Riddell,  Brooklyn,  N.  Y—  What  is 
the  cause  of  and  best  way  to  cure  a  quivering 
governor?  This  applies  especially  to  new  style 
Triumph  Phonographs. 

[This  condition  is  known  as  a  drunken  gov- 
ernor, and  it  can  be  remedied  in  the  following 
manner:  First,  allow  the  machine  to  run  down 
completely,  until  the  main  spring  is  entirely  un- 
wound. Then  remove  the  governor  and  shaft 
from  the  machine,  and  loosen  the  screws  that 
hold  the  springs  to  the  collar  and  press  the  balls 
of  the  governor  down  flat  on  the  shaft,  and 
reset  the  screws  tightly.  After  tightening  these 
screws,  press  the  ends  of  the  governor  on  its 
shaft,  together,  so  as  to  bow  out  the  springs, 
until  they  assume  a  slightly  convex  appearance, 
after  which  re-assemble  to  the  machine,  wind  it 
fully,  and  test  it  with  a  Record  on  which  the 
trembling  was  most  noticeable.] 


King  &  Gager,  Savannah,  Mo. — What  makes 
the  springs  jump  as  though  giving  way  and 
catching  again,  and  what  is  the  remedy?  We 
have  tried  oil  and  graphite,  and  in  one  case  a 
new  spring. 

[This  condition  is  known  as  a  chugging  main 
spring,  and  is  caused  by  the  leaves  or  coils  of 
the  main  spring  becoming  gummed  and  sticking 
together  by  the  excessive  use  of  oil.  The  rem- 
edy is  to'  allow  the  motor  to  run  until  the  spring 
is  half  unwound,  then  remove  the  Phonograph 
from  the  cabinet,  and  thoroughly  wash  out  the 
spring  with  benzine,  after  which  apply  pow- 
dered graphite  between  the  leaves  or  coils  of 
the  main  spring,  and  a  little  Phonograph  oil. 
Then  replace  the  Phonograph  in  its  cabinet, 
wind  it  fully,  and  allow  the  motor  to  run  down 
two  or  three  times,  after  which  treatment  the 
motor  will  operate  smoothly,  and  the  chugging 
will  cease.] 


Leopold  J.  Schreiber,  Plymouth,  Mass. — I  find 
that  the  Standard  Records  play  louder  and  better 
with  the  Model  H  Reproducer.  Do  you  think 
it  will  hurt  the  Standard  Records  or  the  Model 
H  Reproducer? 

[It  is  true  that  a  Model  H  Reproducer  can 
be  used  on  Standard  Records  with  possibly  bet- 
ter results  than  a  Model  C  Reproducer.  It  is 
not,  however,  wise  to  use  the  Model  H  Repro- 
ducer on  Standard  Records.  The  reproducing 
point  of  the  Model  H  is  much  smaller  than  in 
the  Model  C,  and  Standard  Records  are  not 
made  to  withstand  the  possible  wear  of  the 
smaller  point.  Standard  Records  are  made  of  a 
different  composition  than  Amberol  Records,  and 
a  smaller  point  is  more  apt  to  cut  the  former. 
We  would  advise  you  and  all  other  Dealers  not 
to  encourage  the  use  of  Model  H  Reproducers 
on   Standard   Records.] 


C.  D.  Bonfoy,  Clayville,  N.  Y  — Why  are  some 
Model  C  Reproducers  louder  and  much  plainer 
speaking  than  others?  Is  there  any  way  to  make 
them   uniform? 

[All  of  our  Reproducers  are  tested  by  a  stand- 
ard and  are  uniform  in  tone  or  as  nearly  so  as 
it  is  possible  to  make  them.  It  occasionally  hap- 
pens that  the  rubber  gaskets  between  which  the 
diaphragm  is  placed  will  shrink  and  become 
hard,  and  when  this  happens  the  tone  of  the 
reproducer  becomes  impaired.  It  can  be  im- 
proved by  tightening  the  clamping  ring  a  little, 
which  takes  up  any  play  there  may  be  between 
the  diaphragm  and  the  gaskets  and  eliminates 
any  tendency  of  the  Reproducer  to  blast  or  rat- 
tle. Care  should  be  taken,  however,  not  to 
tighten  the  clamping  ring  too  much,  for  if  it  is 
screwed  up  as  tight  as  it  will  go  the  volume  of 
tone  will  be  reduced.  It  should  be  tightened 
just  enough  to  take  out  any  blast  that  may  be 
apparent  in  the  Reproducer.] 


W.  E.  Fuller,  Williamsburg,  la.— What  shall 
we  do  with  the  old  main  shafts  and  mandrels? 
How  and  when  shall  we  turn  them  in? 

[When  the  price  of  the  attachment  for  playing 
the  Amberol  Record  was  fixed,  the  value  of  the 
old  main  shaft  and  mandrel  was  taken  into  con- 
sideration, and  the  price  was  based  on  the  ex- 
change of  these  parts  for  the  new  attachment. 
Dealers  who  have  accumulated  a  quantity  of 
these  old  main  shafts  and  mandrels  should  re- 
turn them  to  their  Jobber,  who  will  return  them 
to  us.  The  main  shaft  and  mandrels  are  of  no 
value  to  the  user  or  the  Dealer,  but  are  of  some 
value  to  us,  and  all  of  our  attachments  are  sold 
with  the  understanding  that  the  old  main  shaft 
and  mandrel  should  be  returned  to  us.] 


16       Edison  Phonograph  Monthly,  April,  1909 

Four  Ready-Made  Ads 


The  Edison  Phonograph 

is  an  entertainer  that  comes  into  your 
home  at  a  small  price  and  brings 
with  it  the  music  of  the  world  ren- 
dered by  the  world's  greatest  artists. 
Hear  Levi  and  His  Band,  Ada 
Jones,    Harry  Lauder,  Press  Eldridge 

I  and  hundreds  of  other  musical  stars  at 
our  store. 

.  {Dealer's  name  and  address} 


Electro  of  above  cut,  single  col.  54C;  double  col.  542 


Much  of  the  World's  Best 
Music 

is  beyond  the  possibilities  of  a  Record 
of  ordinary  length. 

Edison  Amberol  Records,  playing 
longer  than  any  other  Record,  afford 
songs  and  selections  not  heretofore 
obtainable. 

Have  you  heard  the  Edison  Phono- 
graph play  Amberol  Records  ? 

{Dealer's  name  ana  address} 


What  Kind  of  Music  Do  You 
Like  Best? 

You  can  get  any  good  kind  from  an 
Edison  Phonograph.  It  renders  a 
band  of  fifty  pieces  as  well  as  it  does 
a  single  singing  voice.  Nothing  you 
can  buy  will  provide  so  much  of  the 
best  kind  of  entertainment  for  your- 
self and  your  family  at  so  trifling  a 
cost  as  an 

EDISON  PHONOGRAPH 

Come  in  and  hear  the  new  things  and 
get  our  terms. 

{Dealer's  name  and  address} 


Electro  of  above  cut,  single  col.  713;  double  col.  714 


i\S. 


Amberol   Records   For 
the  Edison  Phonograph 

They  are  the  same  size  as  the 
Standard  Edison  Records,  but  they 
play  twice  as  long  and  cost  but  half 
as  much  again. 

The  new  Edison  Phonographs  will 
play  both.  Your  old  Phonograph  can 
be  made  to  play  both. 

We  have  the  attachments. 

{Dealer's  name  and  address} 


Electro  of  above  cut,  single  col.  715;  double  col.  716 


Electro  of  above  cut,  single  col.  717;  double  co/.  718 


Edison  Phonograph  Monthly,  April,  1909      17 


Store  Arrangement  and  Display 


We  reproduce  below  a  few  of  the  scores  of 
photographs  of  Dealers'  stores  sent  us  by  our 
loyal  friends.  These  have  been  in  our  hands  for 
several  months  awaiting  a  favorable  opportunity 
to  use  them  and  we  still  have  many  more  on  a 
waiting  list. 

We  wish  we  were  able  to  use  some  of  these 
photographs  every  month,  for  we  would  like  to 
do  all  we  can  to  encourage  Dealers  in  improving 
the  appearance  of  their  stores.  Whenever  a 
Dealer  arranges  his  stock  and  the  interior  of  his 


store  in  an  attractive  manner,  and  has  a  photo- 
graph taken  of  it,  he  may  be  put  down  as  the 
right  kind  of  a  Dealer.  When  a  Dealer  takes 
pride  in  his  stock  and  store,  it  will  be  found  that 
he  advertises,  has  mailing  lists  and  leaves  no 
stone  unturned   to  get  business. 

The  photographs  reproduced  here  should  fur- 
nish some  ideas  to  Dealers  who  have  not  given 
the  proper  attention  to  the  display  of  machines 
and  Records. 


JNO.   L,  CANARY 

Lebanon,  Ky. 


TALKING  MACHINE  CO. 
Minneapolis,  Minn. 


18       Edison  Phonograph  Monthly,  April,  1909 

Advance   List 

Of  Edison  Standard  and  Edison  Amberol    Records 

for   June,     1909 

r  M  1HE  Standard  and  Amberol  Records  listed  below  will  be  shipped  from  Orange  in  time  to  reach 
m       all  Jobbers  in  the  United  States  and  Canada  bejere  May  25th,   1909,  all  things  being  favorable, 

A  and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  May  24th.  They  must  not,  however,  be  ex- 
hibited, demonstrated  or  placed  on-  sale  by  Jobbers  or  Dealers  until  8  A.  M.  on  May  25th. 
Supplements,  Phonograms,  Bulletins  and  Hangers  will  be  shipped  with  Records.  These  may  be  distributed 
to  Dealers  after  May  20th,  but  must  not  be  circulated  among  the  public  before  Mav  25th.  Jobbers  and 
Dealers  may,  however,  deposit  Supplements  and  Phonograms  in  Mail  Boxes  or  Post  Offices  after  5  P.  M. 
on  May  24th,  for  delivery  on  the  following  day.  Jobbers  are  required  to  place  orders  for  June  Records 
on  or  before  April  10th.  Dealers  should  place  June  orders  with  Jobbers  before  April  10th  to  insure 
prompt  shippment  when  Jobbers'  stock  is  received. 



Edison  Standard  Records  for  June 

10137  Brooke's  Triumphal  March  United  States  Marine  Band 

The  first  Edison  Record  made  by  Washington's  famous  band.  We  are  indeed  fortunate  in 
being  able  to  place  at  the  command  of  owners  of  Edison  Phonographs  the  music  of  this  great 
band  organization.  A  corps  of  Edison  experts  was  sent  to  Washington  for  the  sole  purpose 
of  having  the  Marine  Band  make  a  series  of  Records  for  us.  Some  of  these  were  made  for 
the  shorter  Edison  Record,  so  that  those  who  have  not  added  an  Amberol  attachment  to  their 
machines  may  share  in  the  work  of  the  Marine  Band.     Composer,  Roland  F.  Seitz. 

10138  No  One  Knows  Manuel  Romain 
A  sentimental  song  of  much  more  than  ordinary  beauty,  both  in  words  and  music.     Mr.  Ro- 
main never  sang  more  expressively.     This  is  loud  praise,  for  his  Edison  Records  have  gained 
for    him    a    world-wide    popularity.     Orchestra    accompaniment.     Music    and    words,    Francis 
Mack;   publishers,   M.   Witmark  &  Sons,    New  York. 

10139  Did  He  Run?  Edward  Meeker 
A  comic  song,  descriptive  in  the  first  verse  of  what  happened  when  a  pack  of  firecrackers  was 
tied  to  lazy  Pete  Green,  and  in  the  second  verse  of  how  a  milkman  entered  his  horse  at 
Sheepshead  Bay  and  was  winning  handily  until  someone  shouted  "Milk."  Orchestra  accom- 
paniment. Music,  Albert  Von  Tilzer;  words,  Junie  McCree ;  publishers,  New  York  Music  Co., 
New  York. 

10140  Chinese   March — Kwang  Hsu  Edison  Concert  Band 
A  characteristic  march,  in  which  the  instrumental  effects  reflect  the  style  and  character  of  the 
music   of   the    Chinese    Empire.     Composer,    Paul    Lincke;    publishers,    Jos.    W.    Stern    &    Co., 
New  York. 

10141  Bandy  Legs  Ada  Jones 
A  "kid"  waltz  song  similar  to  "Smarty"  (our  Record  No.  9872)  and  with  an  equally  catchy 
air.  The  words  relate  the  woes  of  a  little  girl  in  short  dresses  whose  lower  limbs  are  not  as 
perfect  in  form  as  they  might  be.  She  was  teased  night  and  day  by  her  playmates  calling  her 
"bandy  legs."  Miss  Jones  gives  the  words  the  right  kind  of  "kid"  interpretation.  Orchestra 
accompaniment.  Music  and  words,  John  B.  Lowitz;  publishers,  Trebuhs  Publishing  Co., 
New  York. 

10142  He  Will  Hold  Me  Fast  Anthony  and  Harrison 
A  sacred  selection  that  attracted  much  attention  at  the  revival  meetings  in  Boston,  January, 
1909,  conducted  by  the  Rev.  J.  Wilbur  Chapman.  It  was  there  sung  with  great  success  by 
Evangelist  Alexander.  The  fact  that  Anthony  &  Harrison  make  the  Record  of  the  song 
stamps  it  as  an  artistic  performance.  Orchestra  accompaniment.  Music,  Robert  Harkness; 
words,  Ada  R.  Habershon;  publishers,  Fleming  PI.  Revell  Co.,  New  York. 

10143  Trans-Mag-Ni-Fi-Can-Ban-Dam-U-Al-I-Ty  Billy  Murray 
A  new  coon  song  by  the  same  composer  as  "He's  a  Cousin  of  Mine"   (our  Record  No.  9412) 
and  "Common  Sense"    (our  Record  No.  9886).     The  title  is  the  word  that  puzzled  Ephraim 
Jackson    Brown    to    spell.     Orchestra    accompaniment.     Music,    Chris.    Smith ;    words,    James 
Burris;  publishers,  Jerome  H.  Remick  &  Co.,  New  York. 

10144  The  Jolly  Clowns  American  Symphony  Orchestra 
A  characteristic  composition  by  the  writer  of  "Mosquito's  Parade"   (our  Record  No.  7503)    and 
"Mouse  and  the  Clock"    (our  Record  No.  9434).     It  includes  effective  parts  for  the  bassoon 
and    oboe.     The    laughing  of   the   jolly   clowns    is   a   feature.     Composer,    Howard   Whitney; 
publishers,  M.  Witmark  &  Sons,  New  York. 


Edison  Phonograph  Monthly,  April,  1909        19 

10145  If  You  Were  Mine  James  F.  Harrison 

Mr.  Harrison  has  not  in  some  time  made  a  more  delightful  Record  than  this  new  sentimental 
ballad  by  Kerry  Mills,  whose  name  alone  makes  for  a  successful  production.  Orchestra 
accompaniment.     Words,  Arthur  J.  Lamb;  publisher,  F.  A.  Mills,  New  York. 

10146  Who's  Your  Friend?  Collins  and  Harlan 
One  of  those  duet  Records  in  which  these  popular  artists  have  made  their  greatest  successes. 

It  is  typically  "coon"  in  character,  with  clever  verses  and  a  swinging  air.  A  laughable  bit  of 
by-play  is  the  termination  of  a  quarrel  between  the  pair  of  dusky  lovers.  She  is  jealous  and 
nags  him  till  he  strikes  her.  She  cries  "Police,"  but  when  the  patrol  wagon  arrives  she  de- 
clares that  he  has  only  been  demonstrative  in  his  affection,  and  will  not  let  the  policeman 
arrest  "her  man."  Orchestra  accompaniment.  Music  and  words,  Ed.  Rogers;  publisher, 
Ted    Snyder,   New   York. 

10147  Almost  Edward  M.  Favor 

One  of  the  song  hits  in  "The  Fair  Co-Ed,"  the  successful  musical  production  written  by 
George  Ade  and  played  by  the  Elsie  Janis  Co.  It  is  the  song  of  "the  average  sort  of  a  regular 
kind  of  a  college  man"  who  "almost"  does  many  things.  He  "almost"  made  quarter  back, 
"almost"  ran  on  the  cinder  path,  "almost"  made  the  banjo  club;  the  girls  said  he  could 
"almost"  dance,  etc.  Orchestra  accompaniment.  Music,  Gustav  Luders;  words,  George  Ade; 
publishers,   M.  Witmark  &  Sons,  New  York. 

10148  The  Rolling  Chair  March  Maurice  Levi  and  his  Band 
Another  of  Mr.  Levi's  own  compositions.     Mr.  Levi's  productions  show  that   he   has   unusual 
talent  as  a  composer  of  band  music,  as  well   as  being  a   band   leader  of  the  first  rank.     The 
Records   by   this   band   are   different   from   any   band   Records    heretofore    listed    in    the   Edison 
catalogues   and    are   already  in   great   demand.     Publisher,    Chas.   K.   Harris,   New    York. 

10149  Uncle  Josh's  Trip  to  Coney  Island  Cal  Stewart 
Mr.  Stewart  has  been  telling  the  story  of  his  trip  to  New  York  City's  famous  resort  for  a  long 
time  and  millions  of  people  have  laughed  when  he  told  it.  But,  like  wine,  the  story  improves 
with  age  and  it  is  still  funnier  than  most  of  the  humorous  things  more  recently  placed  before 
the  public.  Thousands  of  Phonograph  owners  are  acquiring  a  complete  collection  of  the 
Uncle  Josh  Records,  getting  the  new  ones  as  fast  as  they  appear. 

10150  Isn't  Love  a  Grand  Old  Thing  Ada  Jones  and  Billy  Murray 
The  title  of  this  comic  duet  and  the  names  of  the  artists  singing  it,  at  once  suggest  a  Record 
that  will  be  "in  the  money" — that  is,  one  that  will  rank  among  the  five  best  sellers  of  the  month. 
Miss  Jones  and  Mr.  Murray  present  another  Record  fully  as  good  as  any  made  by  them  since 
they  have  been  singing  together.  Orchestra  accompaniment.  Music  and  words,  Wm.  J. 
McKenna    (writer  of  "Mandy  Lane,"  our  Record  No.  10033)  >    publishers,  Jerome  H.  Remick 

&  Co.,  New  York. 

10151  Schoolmates  Byron  G.  Harlan 
A  charming  waltz  song  that  may  be  called  a  companion  piece  to  the  familiar  "Schooldays" 
(our  Record  No.  9562).  It  is  written  by  the  same  composer  and  sung  for  our  Record  by  the 
same  artist.  A  pleasing  feature  is  the  unexpected  responsive  voice  in  the  refrain  of  the  little 
schoolmate  of  "not  so  many  years  ago."  This  refrain  is  sung  by  Miss  June  Rossmore.  Or- 
chestra accompaniment.  Music,  Gus  Edwards;  words,  Ed.  Gardenier;  publishers,  Gus 
Edwards  Music  Co.,  New  York. 

10152  Moszkowski's  Serenade  Venetian  Instrumental  Trio 
Moritz  Moszkowski,  concert  pianist  and  composer,   was  born   at  Breslau,  August   23d,   1854. 
As  a  composer  he  is  most  widely  known  by  his  elegant  and  dainty  salon-music  for  piano.     The 
serenade   is   a  gem   among  his   many  compositions.     It   was   originally  written    for    the   piano, 
but  it  is  here  given  with  a  musical  setting  that  emphasizes  its  charming  and  graceful  melody. 

10153  Flanagan's  Evening  at  Home  Steve  Porter 
Another  good  member  of  the  Flanagan  series.     Flanagan  puts  in   an  evening  at   home.     He 
reads  the  newspaper  and  in  the  "Lost"  and  "Wanted"  columns  he  finds  much  to  amuse  him. 
Some  of  the  advertisements  he  reads   to   Mary  Ann   will    certainly  amuse  Phonograph  owners. 

10154  Good-Night  Quartette — "Martha"  Metropolitan  Quartette 
"Martha,"  by  F.  Von  Flotow,    was  first  performed  in  Vienna   in  1847.     Its  popularity  has  been 

so  great  and  lasting  that  it  has  become  known  both  here  and  abroad  as  "the  ever  popular." 
The  "Good-Night  Quartette"  is  one  of  its  many  charming  and  melodious  numbers.  It  is  sung 
in  the  second  act,  the  scene  being  in  the  farm-house  after  Martha  and  Nancy  have  engaged 
themselves  as  servants  to  Lionel  and  Plunkett.     Publisher,  G.  Schirmer,   New  York. 

10155  Denver  Town  Premier  Quartette 

Another  cowboy  song,  telling  how  a  cowboy  wooed  and  won  his  bride.  It  is  sung  by  a  new 
combination  of  artists,  including  Will  Oakland,  John  H.  Biehling,  Billy  Murray  and  W.  F. 
Hooley.  Unaccompanied.  Music,  George  Botsf ord ;  words,  Harry  Breen;  publishers,  Jerome 
H.  Remick  &  Co.,  New  York. 


20       Edison  Phonograph  Monthly,  April,  1909 

10156     In  God  We  Trust  March  United  States  Marine  Band 

A  popular  march  of  this  famous  organization.  It  was  brought  into  added  prominence  because 
of  the  coin  "In  God  We  Trust"  controversy.  It  introduces  the  following  tunes:  "My  Country, 
'Tis  of  Thee";  "Dixie"  and  "Down  Upon  the  Suwanee  River."  Second  only  in  interest  to 
these  selections  is  the  spirited  figuration  for  clarinets  and  cornets  that  appears  almost  as 
prominently  as  the  melodies  themselves.     Composer,  G.  Restorff- 

Edison  Amberol  Records  for  June 

135  Ruy  Bias  Overture  Edison  Concert  Band 

Among  Felix  Mendelssohn's  celebrated  concert  overtures  there  is  none  that  ranks  higher  than 
his  famous  "Ruy  Bias."  In  symmetry  .of  form  and  beauty  of  theme,  it  may  justly  be  classed  a 
masterpiece  from  the  pen  of  this  wonderful  composer.  The  many  admirers  of  Mendelssohn's 
composition  will  find  our  Record  worthy  of  this  renowned  classic.  Publisher,  Carl  Fischer, 
New  York. 

136  Adam  and  Eve  Grace  Cameron 

This  comic  song  was  a  hit  in  the  musical  comedy  "The  Pied  Piper,"  De  Wolf  Hopper's  latest 
success.  It  was  sung  by  Miss  Cameron  while  appearing  in  that  production.  Her  rendition 
for  our  Record  is  quite  as  clever  as  her  stage  production.  Miss  Cameron  is  prominent  and 
popular,  both  in  musical  comedy  and  vaudeville.  This  is  her  first  appearance  as  an  Edison 
artist.  The  Record  will  make  the  public  want  to  hear  more  of  her  work.  Orchestra  accom- 
paniment. Music,  Manuel  Klein;  words,  R.  H.  Burnside;  publishers,  M.  Witmark  &  Sons, 
New  York. 

137  Whispering  Flowers  Edison  Concert  Band 

Originally  written  by  von  Blon,  but  specially  arranged  for  reed  instruments  only  by  F.  W. 
Ecke,  leader  of  the  Edison  Concert  Band.  The  composition  is  full  of  brilliant  changes  and 
charming  effects,  the  composer's  idea  being  to  portray  the  murmuring  zephyrs,  the  gentle 
breezes  rustling  through  the  leaves  with  whispering  flowers  nodding  in  the  sunlight  of  a  bright 
summer  day.  This  conception  is  musically  conveyed  by  the  special  arrangement  for  the  reeds, 
the  combination  producing  a  splendid  blending  of  woodwind,  greatly  enhancing  the  melodious 
beauty  of  this  exceptional  number.     This   arrangement  is  not  published. 

138  As  the  Years  Roll  On  Manuel  Romain 

As  the  years  roll  on,  In  this  world's  vast  space, 

As  they  come  and  go.  None  can  take  your  place. 

You  are  more  to  me.  And  I'll  love,  and  love,  and  love  you  ! 

Than  you'll  ever  know.  As  the  years  roll  on. 

Given  words  like  these,  with  a  sweet  musical  setting,  sung  by  Mr.  Romain  and  an  attractive 
orchestral  accompaniment,  and  all  the  ingredients  are  at  hand  of  a  delightful  sentimental 
Record.     Music,  Melville  J.  Gideon;  words,  Edgar  Selden;  publisher,  Shapiro,  New  York. 

139  Hallelujah  Chorus— "Messiah"  Oratorio  Mixed  Chorus 

This  chorus  is  the  most  inspiring  part  of  "The  Messiah,"  the  greatest  oratorio  written  by 
George  Frederich  Handel,  one  of  the  old  masters.  Handel  was  born  February  23d,  1685. 
Whenever  this  oratorio  is  performed,  it  is  customary  for  the  audience  to  arise  and  remain 
standing  while  the  "Hallelujah  Chorus"  is  being  sung.  This  custom  originated  with  the  first 
London  performance  of  "The  Messiah."  When  the  "Hallelujah  Chorus"  rang  out,  the  entire 
audience  rose  as  one  person,  carried  away  by  lofty  enthusiasm.  Band  accompaniment.  Pub- 
lisher, G.  Schirmer,  New  York. 

140  Semper  Fidelis  March  United  States  Marine  Band 

This  composition  is  regarded  at  Washington,  D.  C,  as  the  official  march  of  the  United  States 
Marine  Band  and  is  played  by  them  at  all  government  functions.  It  is  one  of  J.  P.  Sousa's 
best  compositions.  The  Record  is  noteworthy  because  it  is  the  first  of  the  Amberol  series  made 
by  this  famous  government  organization.  Mr.  Santelmann,  the  conductor  of  the  band,  is  one 
of  the  foremost  leaders  in  the  country.     Publishers,  John  P.  Church  Co.,  New  York. 

141  Any  Old  Port  in  a  Storm  Gus  Reed 
Mr.  Reed's  superb  basso  voice  could  hardly  be  heard  to  better  advantage  than  it  is  in  this 
descriptive  song  of  the  sea.  His  rendition  for  our  Record  is  faultless.  Incidental  to  the  sing- 
ing there  are  some  effects,  like  the  sound  of  water  dashing  against  the  side  of  the  ship,  that 
adds  to  its  realism.  Orchestra  accompaniment.  Music,  Kerry  Mills;  words,  Arthur  J.  Lamb; 
publisher,  F.  A.  Mills,  New  York. 

142  A  Possum  Supper  at  the  Darktown  Church  The  Cal  Stewart  Co. 

This  descriptive  coon  sketch,  written  by  Cal  Stewart,  demonstrates  that  his  ability  is  not  con- 
fined to  writing  Yankee  drollery  and  reproducing  it  on  Records.  It  may  not  be  generally 
known  that  Mr.  Stewart  is  the  writer  of  all  the  matter  that  appears  on  Records  made  by  him 
The  story  on  this  Record  is  very  realistic  of  darkey  life  in  the  South.  It  includes  a  typical  coon 
conversation,  an  address  by  "de  Parson"  and  a  song,  "Boil  That  Possum  Down,"  by  Brother 
Lucius  Livermore. 


Edison  Phonograph  Monthly,  April,  1909      21 

143  Peer  Gynt  Suite       )  m       ?  "A     '     D      th"     I  Edison  Concert  Band 

144  Peer  Gynt  Suite      {  JJ£  |  ^^^Tthe  Mountain  King»  }         Edison  Concert  Band 

This  suite  is  the  best  known  of  the  numerous  works  of  Edward  Hagerup  Grieg,  the  celebrated 
Norwegian  composer.  The  subjects  are  taken  from  the  dramatic  poem,  "Peer  Gynt,"  by 
Henrik  Ibsen.  "The  Morning"  is  of  a  pastoral  character  and  exquisitely  portrays  the  tran- 
quility and  quietude  of  the  break  of  day.  "Ase's  Death"  describes  the  overwhelming  grief  of 
Peer  Gynt  at  the  death  of  his  mother.  "Anitra's  Dance"  is  a  dreamy  mazurka  movement, 
picturing  Anitra,  the  daughter  of  a  Bedouin  chief,  in  her  graceful  and  languorous  dancing,  by 
which  she  fascinates  Peer  Gynt,  who  has  fallen  in  love  with  her.  "In  the  Hall  of  a  Mountain 
King"  expresses  in  mystic  and  wierd  strains  the  departure  of  Peer  Gynt  from  the  hall  of  the 
mountain  king  in  the  pursuit  of  the  goblins.     Publisher,  Carl  Fischer,  New  York. 

*145     The  Longest  Way  'Round  is  the  Sweetest  Way  Home  Will  Oakland 

What  fond  lover  will  fail  to  recognize  as  the  truth  the  title  of  this  sentimental  composition? 
Is  not  the  longest  way  all  too  short  to  him?  In  this  composition  he  frankly  confesses  before 
the  wedding  that  it  is  the  sweetest.  A  year  after  the  marriage  she  asks  that,  for  old  times' 
sake,  they  again  take  the  long  way,  and  gives  the  same  reason  for  her  preference.  Orchestra 
accompaniment.  Music,  Kerry  Mills,  who  also  wrote  "When  You  Love  Her  and  She  Loves 
You"  (our  Record  No.  9778)  and  "Red  Wing"  (our  Record  No.  9622);  music,  Ren  Shields; 
publisher,  F.  A.  Mills,  New  York. 

146  Wedding  March — "Midsummer  Night's  Dream"  American  Symphony  Orchestra 

No  composition  by  Mendelssohn  is  so  universally  known  and  admired  as  this  wedding  march. 
It  is  part  of  the  incidental  music  written  by  Mendelssohn  to  Shakespeare's  dramatic  comedy, 
"A  Midsummer  Night's  Dream."  No  wedding  in  these  days  would  be  complete  without  this 
march  as  one  of  the  nuptial  airs.     Publisher,  Carl  Fischer,  New  York. 

147  Hear  Ye  Israel — Aria  from  "Elijah"  Edith  Chapman 

The  best  known  and  most  popular  aria  for  soprano  from  the  oratorio  "Elijah."  The  text  is 
taken  from  Chapters  XLVIII,  LIII,  XLIX,  XLI  and  LI  of  the  Book  of  Isaiah.  Miss  Chap- 
man's beautiful  soprano  voice  could  not  be  heard  to  better  advantage  than  on  this  Record. 
Orchestra  accompaniment.     Publisher,   G.   Schirmer,   New   York. 

148  Sweet  Peggy  Magee  Ada  Jones  and  Len  Spencer 

An  Irish  dialect  story  of  the  courtship  of  Paddy  Flynn  and  Peggy  Magee.  Paddy  has  proposed 
many  times,  and  as  many  times  been  refused  by  the  coquettish  Peggy.  Paddy  finally  outwitted 
her  and  won  her  consent  to  be  married.  The  Record  includes  more  than  the  usual  number  of 
incidental  effects,   all  of  which  add  to  its  desirability. 

149  Frau  Luna  Overture  Maurice  Levi  and  His  Band 

The  overture  to  Paul  Lincke's  comic  operetta,  "Frau  Luna,"  a  successful  European  production. 
It  is  one  of  Mr.  Lincke's  favorite  numbers  and  always  scores  a  "hit."  The  principal  theme 
running  through  the  selection  is  the  chorus  of  "Castles  in  the  Air,"  a  charming  bit  of  melody. 
The  entire  overture  is  very  entertaining.     Publisher,  Jos.  W.  Stern  &  Co.,  New  York. 

150  Anona  Mabel  McKinley 

"Anona"  was  Miss  McKiney's  first  great  success  as  a  composer.  The  selection  has  indeed  been 
a  success,  for  ever  since  its  first  recognition  by  the  public  it  has  been  a  feature  on  musical 
programmes,  especially  of  band  concerts.  The  graceful  way  in  which  Miss  McKinley  sings 
the  selection  is  delightful.     Orchestra  accompaniment. 

151  Darkey  School  Days  Golden  and  Hughes 

A  screaming  vaudeville  sketch,  given  on  our  Record  just  as  it  is  presented  nightly  on  the 
stage  by  these  vaudeville  artists.  The  dialogue  is  between  two  darkey  school-boys,  and  the 
statements  they  make,  the  sums  they  propound  to  each  other  and  their  antics  generally,  all 
combine   to  make   an   unusually  funny  Record. 

152  Gavotte-Caprice  Samuel  Siegel  and  Roy  H.  Butin 

A  mandolin  and  guitar  duet  by  two  experts  on  these  instruments.  The  selection  is  an  orig- 
inal composition  by  Mr.  Siegel,  the  construction  of  which  presents  fine  contrast  and  brilliant 
change,  and  affords  a  splendid  opportunity  to  these  artists  to  show  a  skilled  and  finished 
performance  on  these  sweet-toned  instruments. 

153  Seven  Favorite  College  Songs  Knickerbocker  Quartette 

A  specially  arranged  Record  of  the  following  seven  songs,  so  well  known  and  popular  among 
the  colleges:  "Upidee,"  "Bring  Back  My  Bonnie  to  Me,"  "Boola  Song,"  "Soldier's  Farewell," 
"Stein  Song,"  "Old  College  Chum"  and  "Good  Night,  Ladies."  Sung  by  male  voices,  unac- 
companied. 

*This  Record  will  be  illustrated  on  cover  of  June  Phonogram. 


22       Edison  Phonograph  Monthly,  April,  1909 

154     The  Skater  Waltz  New  York  Military  Band 

Another  Amberol  Record  made  for  dancing.  The  composition  is  by  Emil  Waldteufel,  an 
European  writer,  well  known  for  his  graceful  and  popular  dance  music.  His  waltzes  are 
greatly  admired  for  their  sweet,  flowing  melodies  and  their  splendid  dance  rhythm.  They  are 
favorite  numbers,  both  in  concert  hall  and  ball  room.  This  waltz  is  characteristic  of  its  title, 
conveying  by  instrumental  effects  the  clatter  of  the  skaters,  while  the  merry  jingle  of  sleigh 
bells  assist  in  picturing  the  life  and  action  of  this  exhilirating  sport.  Publisher,  Carl  Fischer, 
New  York. 

Trade    Bulletins 


Sales  Department  Bulletin  No.  26, 

April  1,  1909 

Trade  Information  for  All  Dealers 

in  the  U.  S. 

All  correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY.  SALES 
DEPARTMENT,   Orange,  N.  J. 

The  300  Eidson  Records  named  below  will  be 
withdrawn  from  sale  August  1st,  1909,  and  will 
not  appear  in  the  Domestic  Record  Catalogue  of 
that   date. 

In  giving  Dealers  four  months'  time  in  which 
to  dispose  of  their  stock  of  these  cut-out  selec- 
tions, we  hope  that  the  trade  will  co-operate 
with  us  in  reducing  to  a  minimum  the  number 
of  Records  to  be  returned   for  exchange. 

These  Records  are  being  dropped  solely  to 
meet  the  wishes  of  the  trade  that  the  total  num- 
ber be  kept  as  near  1,500  as  possible.  Without 
exception,  they  are  desirable  and  salable  selec- 
tions. Their  withdrawal  means  the  loss  to  us 
of  a  large  amount  of  business  and  we  are  en- 
titled to  the  assistance  of  Dealers  in  reducing  the 
further  loss  that  will  be  caused  by  the  return 
of  cut-out  stock. 

300  RECORDS  TO  BE  WITHDRAWN  ON  AUGUST  1.  1909 
11  Benediction  of  the  Poignards  Edison  Concert  Band 
31     Handicap  March  Edison  Military  Band 

Hapsburg   March  Edison  Military  Band 

Ireland's  Well-known   Melodies  No.    1 

Edison  Concert  Band 
Overture,  The  Drummer  of  the  Guard 

Edison  Concert  Band 
Overture  to  Fra  Diavolo  Edison  Concert  Band 

Overture  to  Semiramide  Edison  Concert  Band 

Overture  to  Zampa  Edison  Concert  Band 

Pilgrims'  Chorus  from  Tannhauser 

Edison  Concert  Band 
Selection  from  Attila  Edison  Concert  Band 

Selection  from  Boccaccio  Edison  Concert  Band 

Selection  from  Daughter  of  Regiment 

Edison  Concert  Band 
Selection  from  Der  Freischutz  Edison  Concert  Band 
Selection  from  Faust  Edison  Concert  Band 

Selection  from  Fatinitza  Edison  Concert  Band 

Selection  from  La  Mascotte  Edison  Concert  Band 

Selection  from  Les  Huguenots  Edison  Concert  Band 
Selection  from  Martha  Edison  Concert  Band 

Selection  from  Merry  War  Edison  Concert  Band 

Selection  from  Rigoletto  Edison  Concert  Band 

Selection  from  Robin  Hood  Edison  Concert  Band 

Sextette  from  Lucia  Edison  Concert  Band 

Stephanie  Gavotte  Edison  Concert  Band 


112 
116 

128 

142 
524 
613 

663 
1011 
2225 
2623 
4909 
7007 
7173 
7186 
7253 
7280 
7568 
7581 
7596 
7626 
7638 
7662 
7684 
7731 
7744 
7785 

7826 

7927 

7987 
8005 
8008 
8024 
8032 
8056 
8062 
8065 
8066 
8076 
8080 

8101 
8104 
8108 

8114 

8125 
8126 

8127 

8142 
8143 
8169 
8201 
8215 
8238 
8244 
8275 
8279 
8310 
8317 
8338 

8346 
8366 
8376 
8387 


In  Storm  and  Sunshine  March      Edison  Military  Band 
Gloria  from  Mozart's  Twelfth  Mass 

Edison  Concert  Band 
Ireland's   Well-known   Melodies,  No.   2 

Edison  Concert  Band 
Soldiers  in  the  Park  March  Edison  Military  Band 

Light  Cavalry  Overture     Edison  Symphony  Orchestra 
Selection   from  The  Mikado 

Edison  Symphony  Orchestra 
Battle  of  Manassas  Edison  Military  Band 

Chin  Chin  Chinaman  Dudley 

Our  Sunny  Southern  Home        Edison  Male  Quartette 
Narcissus 
Warrior   Bold 
In   Old   Madrid 
Gavotte  from   Mignon 
Oh,  Don't   it  Tickle  You? 
Polonaise  Brilliant 


Village   Blacksmith 

Medley  of  College  Songs 

Vesper  Service 

Independentia  March 

Fantasia  Sonnambula 

Duppel    Schanzen 

From  Tropic  to  Tropic 

I  Left  Because  I  Love  You 

In  the  House  of  Too  Much  Trouble 

While  the  Band  is  Playing  Dixie 


Brooks 

Harrison 

Harrison 

Tuson 

Denny 

Tuson 

Stanley 

Edison  Male  Quartette 

Edison  Male  Quartette 

Belmont 

Tuson 

Edison  Military  Band 

Edison  Concert  Band 

Harlan 

Harlan 

MacDonough 


Selection  from  the  Burgomaster 

Edison  Symphony  Orchestra 
Pan-American  Exposition  March 

Edison  Military  Band 
Hurrah  Boys  March  Edison  Military  Band 

Du,   Du  Tuson 

I  Have  Grown  so  Used  to  You  (Xylophone)     Benzler 


Collins  &  Harlan 

Tuson 

Edison  Military  Band 

Invincible  Quartette 

Edison  Military  Band 

Harlan 

Stanley 

Peerless  Orchestra 


McManus  and  the    Parrot 

Robert    le    Diable 

Trombone    Sneeze 

Night  Trip  to  Buffalo 

Medley  of  Favorite  Reels 

My  Own  Wild  Western  Rose 

Shade  of  the  Palms 

Amoureuse  Valse 

Selection  from  A  Chinese  Honeymoon 

Peerless  Orchestra 
Belle  of  Kentucky  Edison  Military  Band 

Old  Church  Organ  Edison  Concert  Band 

Overture  to  Merry  Wives  of  Windsor 

Edison  Concert  Band 
Robin  Song  Harlan  &  Belmont 

Mister  Dooley  Favor 

Coronation  March  from  Le  Prophet 

Edison  Military  Band 
Overture  to  Barber  of  Seville  Edison  Concert  Band 
Carmen  March  Edison  Symphony  Orchestra 

Overture  to  William  Tell  Ossman 

Lazarre  Waltzes  Edison  Concert  Band 

When  Kate  and  I  Were  Comin'  Thro  the  Rye     Harlan 
Under  the  Bamboo  Tree  Collins 

Doyn  Where  the  Wurzburger  Flows    Collins  &  Harlan 
Ravings  of  John  McCulIough  H.  Spencer 

Just  Kiss  Yourself  Good-bye  Collins 

Con  Clancy's  Christening  Spencer 

The  Bellman  Stanley 

I've  Got  My  Eyes  on  You  Edison  Military  Band 

When  the  Autumn  Leaves  are  Falling 

Harlan  &  Stanley 
Old  Uncle  Ned  Tuson 

Mr.  Dooley  Medley  (Xylophone)  Benzler 

Symphia  Waltzes  Edison  Military  Band 

Alagazam  March  (Xylophone)  Benzler 


Edison  Phonograph  Monthly,  April,  1909      23 


8391 
8396 
8412 

8423 

8432 
8433 
8438 
8450 
8455 
8473 
8474 
8476 
8482 
8490 
8499 
8500 
8502 
8507 
8509 
8515 
8516 
8538 
8544 
8554 
8566 
8586 
8599 
8600 
8622 
8644 
8646 
8649 
8661 
8663 
8671 
8673 
8689 
8692 
8693 
8728 
8732 
8742 
8754 
8756 
8763 
8766 
8769 
8775 
8798 
8800 
8801 
8803 
8804 
8815 
8819 

8868 
8880 
8903 
8907 
8913 
8919 

8924 
8925 
8930 
8946 
8948 
8949 
8951 
8991 

8996 
8999 
9002 
9009 
9026 
9029 

9032 
9036 
9042 
9044 
9045 
9049 
9050 
9051 
9071 
9074 
9088 


Selection  from  Maritana  Edison  Concert  Band 

Under  the  Bamboo  Tree  Medley  (Xylophone)  Benzler 
Down  Where  the  Wurzburger  Flows  Medley. 

(Xylophone)  Benzler 

Hebrew  Vaudeville  Specialty,  With  Parody  on 

"Go  Way  Back  and  Sit  Down"  Rose 

Polacca  from  Mignon  Edison  Concert  Band 

Stradella  Overture  Edison  Concert  Band 

Sweet  Rose  Watson 

Ballet  Music  from  Faust,  Part  1  Edison  Concert  Band 
Heart  Bowed  Down  Tuson 

Santiago  Waltz  (Xylopohne)  Benzler 

Anona  Edison  Concert  Band 

Hot  Scotch  March  (Xylophone)  Benzler 

National  Fantasia  Kryl 

Ballet  Music  from  Mathias  Sandorph  Tuson 

Happy  Days  Keyes 

American  Standard  March  Edison  Military  Band 

Hungarian  Dance  No.  1  Edison  Hungarian  Orchestra 
Leona  Polka  Zimmerman 

It  Was  the  Dutch  Collins  &  Harlan 

Good-bye,  Eliza  Jane  Collins 

Ballet  Music  from  Faust,  Part  2  Edison  Concert  Band 
Waldmere  March  Edison  Military  Band 

Goldfinch  Polka  Mazziotta 

Soko  Edison  Symphony  Orchestra 

Melody  of  Love  Edison  Symphony  Orchestra 

Uncle  Sammy  March  (Xylophone)  Benzler 

It  Was  the  Dutch  Medley  Edison  Military  Band 

Your  Mother  Wants  You  Home,  Boy  Harlan 

Girlish  Dreams  (Bells)  Benzler 

I'm  Just  Barely  Living,  That's  All  Roberts 


Sweetest  Girl  in  Dixie 

March  of  the  Holy  Grail 

I've  Got  a  Feelin'  for  You 

King  Carnival  Polka 

The  17th  of  March 

Navajo  Medley 

That  is  a  Habit  I  Never  Had 

Down  South 

What  I  Heard  at  the  Vaudeville 


MacDonough 

Edison  Military  Band 

Collins 

Kryl 

Collins 

Edison  Military  Band 

Murray 

Ossman 

Spencer 


Man  With  the  Ladder  and  the  Hose  Thompson 

Polly  Prim  March  (Xylophone)  Benzler 

A  Bit  o'  Blarney  Edison  Concert  Band 


Belle  of  the  West 

Michael  Clancy  as  a  Policeman 

Great  Big  Chickapoo  Chief 

Pompernickle's  Silver  Wedding 

Minstrel  Boy 

Tippecanoe 

I  Want  to  be  a  Soldier  Medley 

Ballet  Music  from  Copvelia 

Con  Clancy's  Before  Election  Speech 

One  Heart,  One  Mind  (Bells) 

Teasing 


Edison  Military  Band 

Campbell  &  Roberts 

Collins 

Spencer 

Tuson 

Roberts 

Edison  Military  Band 

Edison  Concert  Band 

Spencer 

Benzler 

Roberts 


Selection  from  The  Royal  Chef    Edison  Concert  Band 
Does  You  Love  Me  as  You  Used  to,  Jane 

Collins  &  Harlan 
Yankee  Girl  (Xylophone)  Benzler 

Teasing  Medley  Edison  Military  Band 

Hunting  Scene  Edison  Military  Band 

Coax  Me  Collins  &  Harlan 

Dan,  Dan,  Dan-u-el  Murray  &  Roberts 

I've  Got  My  Fingers  Crossed,  You  Can't 

Touch  Me  Harlan 

Diplomat  March  Edison  Concert  Band 

Rare  Old  Bird  Roberts 

Never  Roberts 

Ye  Ancients'  March  Edison  Concert  Band 

My  Carolina  Lady  Jones 

Mildred  Schottische  (Bells)  Benzler 

Tennessee  Minstrels  Minstrels 

I've  Got  a  Little  Money  and  I've  Saved  It 


Murray  &  Roberts 

Edison  Concert  Band 

Ossman 

Edison  Concert  Band 

Murray 

Edison  Concert  Band 


All  for  You 
Religioso  March 
Yankee  Land 
Rienzi  Overture 
Paddy's  Day 

Second  Hungarian  Rhapsody 
Summer  Night's  Dream  Overture 

Edison  Symphony  Orchestra 
Flag  of  Victory  March  Edison  Military  Band 

Antony  and  Cleopatra  Jones  &  Spencer 

The  Goose-Bone  Man  Collins 

Down  in  Blossom  Row  Medley  (Xylophone)     Benzler 
Song  of  the  Turnkey  Stanley 

Every  Little  Bit  Helps  Medley      Edison  Military'  Band 
Oberon  Overture  Edison. Concert  Band 

Mariar  Vance 

Message  of  the  Old  Church  Bell  Anthony 

Pique  Dame  Overture  Edison  Concert  Band 

Just  Because  I'm  from  Missouri  Roberts 


Benzler 

Edison  Male  Quartette 

Edison  Military  Band 

Harlan  &  Stanley 

Edison  Military  Band 

Turner 

Jones 

Edison  Military  Band 


Edison  Concert  Band 

Benzler 

Collins  &  Harlan 

Edison  Military  Band 

Edison  Male  Quartette 

Edison  Military  Band 

Kronold 


9091  You  Must  Think  I'm  Santa  Claus                          Tascott 

9093  Bells,  The  (Bells)                                                   Benzler 

9104  Making  Eyes  Medley  (Xylophone)                      Benzler 

9113  Evening  on  the  Plaza                                                Siegel 

91 16  Yankee  Grit  March                          Edison  Concert  Band 

9118  Hiram  Green,  Good-bye                                         Murray 

9150  Bye-bye,  My  Eva,  Bye-bye                                     Collins 

9152  I'm  Old,  But  I'm  Awfully  Tough                             Keefe 

9154  Girl  From  the  U.  S.  A.                                            Gillette 

9159  Call  Again,  Calligan                                                   Favor 

9164  Sympathy                                                                Murray 

9173  A  Lovely  Night  in  June  (Bells)                            Benzler 

9177  Lights  Out  March                            Edison  Military  Band 

9201  Blue  Jackets  March                        Edison  Military  Band 

9214  Save  Your  Money,  'Cause  de  Winter  am 

Coming  In  Vance 

9215  Original  Cohens  Jones  &  Spencer 
9221  Uncle  Josh  in  a  Department  Store  Keefe 
9229  Sweet  Smiles  (Bells)  Benzler 
9232  I  Long  to  See  You  Once  Again  Harlan  &  Stanley 
9250  Let  Me  Write  What  I  Never  Dared  to  Tell  Harlan 
9253  Ching  Chang  (Xylophone) 

9264  Eillen  Allanna 

9265  Is  Everybody  Happy  Medley 
9269  Colleen  Bawn 
9281  Sorella  (La  Mattchiche) 
9291  In  Happy  Moments 
9294  Virginia  Song 
9297  Nibelungen  March 

9307  I  Want  What  I  Want  When  I  Want  It                   Stanley 

9313  Flying  Arrow                                    Edison  Military  Band 

9338  Ride  of  the  Valkyries                      Edison  Concert  Band 

9355  When  Love  is  Young                                               Stanley 

9361  Afloat  on  a  Five  Dollar  Note  Medley 

Edison  Military  Band 

9362  Torch  Dance 
9382  Belle  of  the  East  (Bells) 
9391  Songs  of  the  Rag  Time  Boy 
9393  Blue  Ribbon  March 

9408  Since  Nellie  Went  Away 

9409  Waiting  at  the  Church  Medley 

9413  The  Swan 

9414  I'll  Do  Anything  in  the  World  for  You      MacDonough 

9415  Camp-meeting  Time  Collins  &  Harlan 
9433  Bombasto  March  Edison  Military  Band 
9438  When  the  Flowers  Bloom  in  Springtime  MacDonough 

9452  I  Love  the  Last  One  Best  of  All  Stanley 

9453  March  "Jose"  (Xylophone)  Benzler 
9461  Lustpiel  Overture  Edison  Symphony  Orchestra 
9464  Fancy  Little  Nancy  Jones 
9466  Uncle  Josh  in  a  Chinese  Laundry  Keefe 
9477  Ave  Maria  Kronold 
9496  Waiting  for  a  Certain  Girl                  Murray  &  Chorus 

9505  Record  March  Edison  Military  Band 

9506  Gambrinus  Polka  Edison  Concert  Band 
9512  If  Anybody  Wants  to  Meet  a  Jonah,  Shake 

Hands  With  Me  Collins 

9516  If  You  Want  to  Pick  a  Fuss,  Wait  Till  the 

Sun  Shines  Roberts 

9522  Tale  of  Church  Bell  Tolled                        MacDonough 

9524  Bowery  Grenadiers                                                    Myers 

9530  Mill  in  the  Forest                           Edison  Concert  Band 

9533  Good-a-bye  John  Medley  (Xylophone)              Benzler 

9536  Something  for  Jesus  Anthony  &  Harrison 

9537  Thunderer  March  Edison  Military  Band 
9539  Nobody's  Little  Girl                                                 Harlan 

9545  Fanella — Intermezzo  Edison  Concert  Band 

9546  Last  Rose  of  Summer  Helena 

9554  Golden  Rod — Intermezzo  Edison  Concert  Band 

9555  With  You  in  Eternity  Gillette 

9556  Intermezzo— Cavalleria  Rusticana  Helena 
9558  In  Washington  Murray 
9561  Telescope  March  Edison  Military  Band 
9565  Dreamer  Waltz                   Edison  Symphony  Orchestra 

9569  Petite  Tonkinoise  Edison  Concert  Band 

9570  Ephraham  Johnson  Collins 

9571  Last  Rose  of  Summer  is  the  Sweetest  Song 

of  All  Anthony 

9572  Becky  and  Izzy  Jones  &  Spencer 

9577  Poor  John  Medley  Edison  Military  Band 

9578  Ballet  Music  from  Faust,  Part  3 

Edison  Concert  Band 

9579  Ta,  Ta,  Au  Revoir,  I'm  Goin'  to  Go  Jones 

9580  I  Want  You  for  My  All  Time  Girl  Gillette 
9582  And  a  Little  Bit  More                                               Collins 

9584  I'd  Live  or  I  Would  Die  for  You  Anthony 

9585  Dream  of  the  Rarebit  Fiend  Edison  Military  Band 
9588  You'll  Not  Be  Forgotten,  Lady  Lou                        Potter 

9592  Hymns  of  the  Old  Church  Choir  Stanley 

9593  Anvil  Polka  Edison  Concert  Band 

9595  Sweet  Jessie  Dear  Edison  Male  Quartette 

9596  Save  a  Little  Money  for  a  Rainy  Day  Meeker 


24      Edison  Phonograph  Monthly,  April,  1909 


9597  Chorus  Lady  March  (Xylophone)  Benzler 

9598  Tale  of  the  Bucket  Denny 
9600  It's  Great  to  Be  a  Soldier  Man  Harlan 
9602  Minuet  and  Gavotte  from  "Pagliacci" 

Edison  Concert  Band 

9624  Sailor's  Chorus                           Edison  Male  Quartette 

9629  Hungarian  Dance,  No.  2  Edison  Hungarian  Orchestra 

9630  Theodore  Favor 

9632  When  Somebody  Really  Cares  Gillette 

9633  To  Your  Health  Waltz  Edison  Military  Band 

9636  Just  Because  I  Loved  You  So  Anthony 

9637  Chopin's  Nocturne,  No.  2  Kronold 

9638  I  Think  I  Oughtn't  Ought  to  Any  More  Meeker 
9640  Your  Lips,  Your  Eyes,  Your  Golden  Hair  Werrenrath 
9646  Everloving  Spooning  Sam  Roberts 
9651  There's  A  Girl  in  the  World  for  Every  Boy, 

and  a  Boy  for  Every  Girl  Gillette 

9658  Birds  in  Georgia  Sing  of  Tennessee                     Miller 

9660  There's  Always  Something  Wrong  Collins 

9661  Siamese  Patrol  Edison  Military  Band 

9662  As  Long  as  the  World  Rolls  On  Werrenrath 
9667  Snow  Bird  Mazurka                                           Belmont 

9669  Esthetic  Galop  Edison  Hungarian  Orchestra 

9670  No,  No,  Positively  No  Meeker 

9671  Chimmie  and  Maggie  in  Nickel  Land  Jones  &  Spencer 
9674  Danny  and  His  Hobby- Horse      Edison  Concert  Band 

9676  Oh,  Oh,  Miss  Lucy  Ella  Collins  &  Harlan 

9677  Secret  Love  Gavotte  (Bells)  Benzler 
9682  June  Moon  Gillette 
9690  I've  Had  Many  a  Sweetheart,  But  None  Like 

You  Miller 

9693  Rakoczy  March  Edison  Hungarian  Orchestra 

9694  Yesterday  Werrenrath 
9697  Many's  the  Time  Medley  Edison  Military  Band 
9699  I'll  Be  Waiting  Dearie,  When  You  Come 

Back  Home  Miller 

9709  Pretty  Black- Eyed  Susan             Edison  Military  Band 

9712  Marianina                                                         Brockman 

9714  Make  a  Lot  of  Noise  Murray 

9715  Old  Dog  Sport  Spencer  &  Girard 

9716  Two  Blue  Eyes  Werrenrath 

9717  Love's  Confession  Edison  Symphony  Orchestra 

9737  Rosary,  The  Kronold 

9738  What  Will  Your  Answer  Be  ?  Miller 
9740  Dat  Friend  of  Mine  Roberts 
9750  Garibaldi  Brockman 
9776  "Moolbarri"                                                       Brockman 


Suspended  List,  Mar.  20, 1909 

Superseding  All  Previous  Lists 

This  list  is  supplemental  to  the  Suspended 
Lists  which  appeared  in  the  June,  1908,  and 
succeeding  issues  of  the  Edison  Phonograph 
Monthly.  These  are  still  in  force  and  must  be 
given  the  consideration  by  the  Trade  as  if  re- 
printed in  full  herewith. 

ARK.,  Eureka  Springs — Eureka  Music   Co. 
CAN.,  Quebec,  Que. — Lavigueur  &  Hutchison. 
IOWA,  Toledo — J.  M.  R.  Hanson. 
KAN.,  Argonia — Ben   F.    Cissel. 

Gas    City — Lamberton    Hdw    Co.,    also    Q. 

P.     Lamberton,    and     at     all     other 

points. 
MASS.,  Lawrence — L.  J.  Tepper. 

Lawrence  Talking-  Machine  Co.,   (L. 

J.    Tepper,    Prop.) 
MICH.,  Butternut — Osborne  Bros. 
MO.,  Gibbs — Warner  Perry. 
N.  Y.,  Brooklyn— -Anthony  F.   Bang-art. 
Fulton — Wm.   J.   Bogue. 
Hamburg — ~b  .   J.    Baser. 
New  York  City — Leon  Epstein,  and  at  all 

other  points. 

D.  Riffkin,   and  at  all  other  points. 

L.  Weiss. 
Valatie — Wild  Brothers. 
PENN.,   Philadelphia — Keene's   Victor   &   Edi- 
son Company   (Jacob  Keene,  Prop.) 

Weil's  Old  Curiosity  Shop. 
TEX.,  San  Antonio — Butchers'  Sptg.  Goods  Co. 

France  &  Thiele. 
W.   VA.,  Weston — E.   J.   Kane   Hdw.  Co. 
WIS.,  Blanchardville — Dr.  A.  McKellar. 

Jobbers  and  Dealers  are  asked  not  to  supply 
any  of  the  above  named  firms  with  our  appa- 
ratus, at  addresses  given  or  any  other  address. 


A  Useful  Computer 

E.  B.  Hyatt,  an  Edison  Dealer  at  Portland, 
Ore.,  has  just  gotten  up  an  "Instantaneous  Com- 
puter of  Edison  Amberol  Records  and  Attach- 
ments." This  seems  like  a  long  title  for  what 
is,  after  all,  a  simple  table.  In  this  table  Mr. 
Hyatt  has  carried  out  the  cost  to  the  Dealer  of 
from  100  to  .400  Amberol  Records  and  the  cost 
to  the  Dealer  of  from  1  to  50  Standard,  Home 
and  Triumph  Attachments.  In  other  words,  the 
table  shows  at  a  glance  that  74  Amberol  Records 
cost  $20.72  and  that  33  Standard  Attachments 
cost  $123.75.  It  saves  all  trouble  of  computing 
the  cost  of  a  given  number  of  Records  or  At- 
tachments. The  computer  is  printed  on  a  card 
3^x13  inches  and  is  very  convenient  for  trade 
use.  Mr.  Hyatt  is  willing  to  mail  copies  of  it 
to  any  of  his  fellow  Dealers  upon  receipt  of  ten 
cents  each. 


An  Alaska  "Stunt" 

The  White  Co.,  Edison  Dealers  at  Valdez, 
Alaska,  recently  made  a  request  for  new  elec- 
tros  illustrating   our    various    machines,    because 


those  which  had  previously  been  furnished  were 
lost  in  the  fire  which  destroyed  their  local 
printing  office.  In  referring  to  the  fire  William 
M.  Wilson,  president  of  the  Company,  writes: 

"The  printing  office  was  almost  completely 
destroyed,  but  the.  editor  nevertheless  issued  a 
paper  on  the  day  of  the  fire.  I  enclose  a  copy 
for  your  perusal.  The  news  matter  was  type- 
written, pasted  on  a  large  sheet,  and  phono- 
graphed.  Prints  from  the  negative  were  dis- 
tributed to  subscribers,  instead  of  the  usual  type 
set  newspaper." 


Indians  Make  Own  Records 

We  enclose  herewith  application  from  a  new 
dealer  located  at  Winnebago,  Neb.,  wrote  the 
Early  Music  House,  Sioux  City,  recently.  This 
is  only  a  small  town  but  it  is  the  headquarters 
for  a  number  of  Indians  who,  strange  as  it  may 
seem,  are  large  users  of  Phonograph  goods,  es- 
pecially machines  and  blanks.  As  an  example 
of  the  way  they  purchase  the  latter  it  may  be 
of  interest  to  you  to  know  that  one  of  our  Deal- 
ers in  that  vicinity  recently  sold  a  machine 
and  twenty-five  blanks  to  a  buck,  but  was  un- 
able to  sell  him  a  single  Standard  Record. 


Edison  Phonograph  Monthly,  April,  1909 
Jobbers  of  Edison  Phonographs  and  Records 


ALA,,  Birmingham — Talking:  Machine  Co. 

Mobile — W.  H  Reynalds. 

Montgomery — R.    L    Penlck. 
ARK.,  Fort  Smith — R.  C.  Bolllnerer. 
CAL,.,   Los  Angeles — Southern   Cal.   Music   Co. 

Sacramento — A.  J.  Pommer  Co. 

San  Francisco — P.  Bacigalupi  &  Sons. 
Kohler  &  Chase,  Inc. 

COLO.,  Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 
CONN.,  New  Haven — Pardee-Ellenberger  Co. 
D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 
GA.,  Atlanta — Atlanta  Phonograph  Co. 
Phillips  &  Crew  Co. 
Waycross — Toumans  Jewelry   Co. 
IDAHO,  Boise — Eiler's  Piano  House. 
ILL.,  Chicago — Babson  Bros. 
Lyon    &   Healy. 
James  I.  Lyons. 
The  Vim  Co. 
Montgomery  Ward  &  Co. 
Rudolph  Wurlitzer  Co. 
Peoria — Chas.  C.  Adams  &  Co. 

Peoria  Phonograph  Co. 

Quincy — Quincy  Phonograph  Co. 

IND.,   Indianapolis — Indiana  Phono.   Co. 

Kipp-Link  Phonograph  Co. 
IOWA,  Des   Moines — Harger   &  Blish. 
Hopkins  Bros.  Co. 
Dubuque — Harger  &  Blish. 
Fort  Dodge — Early  Music  House. 
Sioux  City — Early  Music  House. 
KY.,  Louisville — Montenegro-Riehm  Music  Co. 
LA.,   New   Orleans — William   Bailey. 

National   Automatic  Fire   Alarm   Co. 
MAINE,  Bangor—  S.  L.  Crosby  Co. 
Portland — W.  H.  Ross  &  Son. 
MD.,  Baltimore — E.  F.  Droop  &  Sons  Co. 
MASS.,  Boston — Boston  Cycle  &  Sundry  Co. 
Eastern  Talking  Mach.     Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Fitcbburg — Iver  Johnson  Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
New  Bedford — Household  Furnishing  Co. 
Springfield — Flint    &    Brlckett   Co. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 
MICH.,  Detroit — American  Phono.  Co. 

Grinnell  Bros. 
MINN.,  Minneapolis — Thomas  C.  Hough. 
Minnesota  Phono.  Co. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hlnrichs. 
Minnesota   Phonograph    Co. 
MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Louis — Conroy  Piano  Co. 

Koerber-Brenner   Music   Co. 
Sllverstone  Talk.  Mach.  Co. 

MONT.,  Helena — Frank  Buser. 
NEB.,  Lincoln — Ross  P.  Curtice  Co. 

H.  E.  Sidles  Phono.  Co. 
Omaha — Nebraska  Cycle  Co 

Shultz  Bros. 

N.  H.,  Manchester — John  B.  Varlck  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — A.   O.  Petit 
Paterson — James  K.  O'Dea. 
Trenton — Stoll   Blank   Book   and  Station- 
ery Co. 
John  Sykes. 

IT.  Y„  Albany — Finch  &  Hahn. 
Astoria — John  Rose. 
Brooklyn — A.   D.   Matthews'   Sons. 
Buffalo— W.  D.  Andrews. 

Neal.   Clark   &  Neal   Co. 
Blmlra — Elmira  Arms  Co. 


Gloversville — American   Phono,   Co, 
Kingston — Forsyth   &  Davis. 
New   York   City — Blackman    Talking  Ma- 
chine Co. 

J.   F.  Blackman  &   Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Jacot  Music  Box  Co. 

Victor  H.  Rapke. 

Regina  Co. 

Siegel-Cooper  Co. 

John  Wanamaker. 
Oswego — Frank  E.  Bolway. 

Rochester — Mackie  Piano,  O.   &  M.   Co. 

Talking  Machine  Co. 
Schenectady — Finch  &  Hahn. 

Jay  A.  Rickard  &  Co. 
Syracuse — W.   D.  Andrews. 
Troy — Finch   &  Hahn. 
Utica — Arthur   F.    Ferriss. 

William  Harrison. 

Utica  Cycle  Co. 

OHIO,  Canton — Klein  &  Heffelman  Co. 

Cincinnati — Ball-Fin tze   Co. 
Milner  Musical  Co. 
Rudolph  Wurlitzer  Co. 

Cleveland — Eclipse  Musical  Co. 

Columbus — Perry  B.  Whitsit  Co. 

Dayton — Niehaus  &  Dohse. 

Newark — Ball-Fintze  Co. 

Toledo — Hayes  Music  Co. 
OREGON,  Portland— Graves  Music  Co. 
OKLA.,  Oklahoma  City — Smith's  Phono.  Co. 
PENNA.,  Allentown — G.   C.   Aschbach. 

Euston — The  Werner  Co. 

Philadelphia — Louis  Buehn   &   Bro. 

C.  J.  Heppe  &  Son. 
Lit  Bros. 

Musical  Echo  Co. 
Penn   Phonograph   Co. 
John    Wanamaker. 
Western  Talking  Mach.  Co. 
H.  A.  Weymann  &  Son. 

Pittsburg— Standard  Talk.  Mach.  Co. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
Williamsport — W.   A.   Myers. 
R.  I.,  Providence — J.  A.   Foster  Co. 

Household  Furniture  Co. 

J.  Samuels  &  Bro. 

TENN.,  Knoxville — Knoxville  Typewriter  and 
Phonograph  Co. 

Memphis — F.  M.  Atwood. 
O.  K.  Houck  Piano  Co. 

Nashville — Magruder  &  Co. 

Nashville  Talking  Mach.  Co. 
TEX.,  Dallas — Southern  Talking  Machine  Co. 

El  Paso — W.  G.  Walz  Co. 

Fort  Worth — Cummings,   Shepherd  &  Co. 

Houston — Texas  Piano  &  Phono.  Co. 

San  Antonio — H.  C.  Rees  Optical  Co. 
UTAH,  Ogdcn — Proudflt  Sporting  Goods  Co. 

Salt  Lake  City — Clayton-Daynes  Music  Co. 
VT.,   Burlington — American   Phono.   Co. 
VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Bruce  &  Brown  Co.,  Inc. 

D.  S.  Johnston  Co. 

Spokane — Spokane  Phonograph  Co. 
WIS.,   Milwaukee — Lawrence   McGreal. 
CANADA,  Quebec — C.  Robitaille. 

St.   John — W.   H.    Thorne  &  Co.,    Ltd. 

Toronto— R.  S.  Williams  &  Sons  Co.,  Ltd. 

Vancouver — M.  W.  Waitt  &  Co. 

Winnipeg — R.  S.  Williams   &   Sons  Co.,  Ltd. 


Broaden 
\bur  Field 


— and  increase  your  sales.     A  dealer  makes  a  serious  mistake 
by    selling-  records  and  instruments  for  amusement   purposes 
alone.     There  is  besides  the   amusement  field  the  vast  field  of 
education  from  which  can  be  reaped  an  abundant  business.     Here 
the  dealer  can  increase  the  sale  of  records  to  those  who  already 
own  phonographs,  and  can  sell  both  instruments  and  records  to  a 
very  large  number  of  cash  customers  who  would  never  think  of  buy- 
ing a  phonograph  except  for  educational  purposes.     All  this  is  made 
possible  through 

ICS.U^UAGESYSTEM 

<^momaa  d.€dUoru» 

PHONOGRAPH 

There  is  a  great  opportunity  for  you  to  sell  I.  C.  S.  Lan- 
guage Outfits  to  people  who   are    going  abroad  or  who  desire 
to  learn  a  language  for  the  sake  of  the  knowledge  of  it  alone;  to 
those  who  desire  to  qualify  for  positions  as  translators  and  for- 
eign correspondents;  and  to  foreigners  who  wish  to  learn  to 
speak  English.     No  sledge  hammer  is  needed  to  get  it 
clearly  into  your  head  that    this  presents    a  sure  way 
of   broadening  your   field  of  work    and    increasing 
your    sales.      For    the    sake  of   good    business 
sense,  boom  the  I.  C.  S.  Language  feature  of 
the  business. 

International 
Correspondence  Schools 

SCRANTON,   PA. 


m 


"m  EDISON! 

phonograph* 

MONTHLY1* 


May,  1909 


No.  5 


SHORT 

SERMONS 

FROM 

FAMILIAR 

TEXTS 


The  spur  does  not 
give  the  horse  more 
speed;  it  ?nerely 
brings  out  the  speed 
that  is  in  him. 


IdjQ  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  May,  1909 

Short  Sermons  from  Familiar  Texts             -  -             -            1 

The  Future  Bright  and  Full  of  Promise            -  -             -2 

Continuous  Exchange  Proposition  3 

Go  After  Unused  Machines         -  3 

A  Good  Thing  All  Around  4 

About  New  Locations              -              -             .  -              -     4 

Protecting  Dealers             -  4 

Concerning  Dealers'  Agreements         -             -  -             -       5 

Edison  Awarded  Rare  Medal  5 

Following  Up  the  Violaters     -             -             -  -             -       5 

Cut-Out  Record  Hanger               -  6 

Cannot  Consign  Goods  6 

Spanish  Amberol  Records            -  6 

Among  the  Jobbers              -  7 

Co-Operation             -                 -                 -             -  -              7 

Selling  the  Goods               -               -               -  8 

About  Advance  Solicitation  9 

Reprint  of  Two-Page  May  Magazine  Advertisement         -      10-11 

The  Other  13,000             -  12 

New  Edison  Talent                -             -             -  -            -       14 

Electros  for  Business  Cards,  Letter  Heads,  etc.  -               15 

Advance  List  of  Edison  Standard  and   Edison   Amberol 

Records  for  July,   1909             -             -  -            -      16 

Trade  Bulletins                 -              -              -  -                          20 

Suspended  List  for  April  20,  1909                      -  -          -      20 

You're  a  Grand  Old  Bell              -  20 

Jobbers  of  Edison  Phonographs  and  Records  -             -       21 


«©£  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,  Orange,  N.  J. 

NEW  YORK:   10  FIFTH  AVENUE 

NATIONAL   PHONOGRAPH   CO.,   LTD.,  VICTORIA   ROAD,   WILLESDEN,   LONDON,    N.   W. 

NATIONAL   PHONOGRAPH    CO.    OF    AUSTRALIA,    LTD.,    34O    KENT   STREET,    SYDNEY,    N.    S.    W. 

MEXICAN    NATIONAL  PHONOGRAPH    CO.,    MEXICO    CITY. 

COMPANIA    EDISON    HISPANO-AMERICANA,    VIAMONTE    515,    BUENOS    AIRES. 

EDISON   GESELLSCHAFT,    M.   B.   H.,  IO    FREDRICH  STRASSE,    BERLIN. 

COMPAGNIE   FRANCAISE    DU    PHONOGRAPHE    EDISON,    42    RUE   DE    PARADIS,    PARIS. 

All  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J 

Vol.  VII.  MAY,  1909  No.  5 

Short  Sermons 
from  Familiar  Texts 

Edison  Phonograph  an  instrument 
that  is  worthy  of  all  the  enthusiasm 

The  spur  does  not  give  the      an(j  selling-  effort   yOU    are    capable 
horse  more  speed-,    it  merely      Qf  putting  behind  it 

brings  out  the  speed  that  is  n0  competition,  however  fierce, 

in  him.  can  hold  its  own  against  the  per- 
fect work  of  the    Edison  Phono- 

COMPET1TION  is  a  spur  graph  and  Edison  Records. 

Without  it  we  would  all  tp^i     ,   ,.*         r 

,     .     y      1        .   1      1         1  It  it  hadn  t  been  tor  competition, 

be  'contented 'with   what  *e  Etison  Phonograph  might  not 

t      .  have  been  the  pertect  instrument 

business  came  our  way.  ..  .  ,    i                 r-                 ,            -, 

J               m  it  is  today,  answering  every  demand 

Competition  keeps  dealers  wide-  0f  people  who  have  been  taught  to 

awake,  alert  and  eternally  on  the  expect  the  best, 
job        It  is  responsible  for  good         Thig  game  etition  should 

goods,   up-to-date   store  methods,  induce  tQ  exert  er  seUi 

inviting  interiors    attractive    win-  effortg  £  {tg  beRalf  ^    iye  k  ^ 

dow   displays   and   liberal    adver-  advantage)  to  make  it  more  widely 

using.  known  locally  and  to  see  to  it  that 

But  competition  does  not  give  a  every  possible  purchaser  of  an  in- 
dealer  more  shrewdness  and  hustle ;  strument  hears  it  before  making  a 
it  merely  brings  out  the  business  decision, 
abilities  that  are  in  him.  Leave  nothing  to  the  imagina- 

You   have   competition   in   the  tion  of  the  good  people   in  your 

sound-reproducing  business.     Do  locality.       Nobody   can   imagine 

not  let  it  worry  you  or  discourage  what  a  great  entertainer  it  is.     Get 

you;  but  do  not  ignore  it,  forget  it  a  hearing  for  it. 
or  under-estimate  it.  Competition  in  this  business  is  a 

You  can  win  if  you  will,  and  win  matter   of   exploitation — not   of 

signally,  because  you  have  in  the  machines. 


Edison  Phonograph  Monthly,  May,  1909 


The  Future  Bright  and  Full 
of  Promise 

From  reports  which  reach  us  now  and  then,  it 
would  appear  as  if  some  Dealers  were  trying 
to  make  themselves  believe  that  the  talking  ma- 
chine business  has  seen  its  best  day.  Some  of 
these  pessimistic  Dealers  are  fond  of  compar- 
ing the  business  with  the  history  of  the  bicycle, 
pointing  out  that  it,  too,  had  its  palmy  days  and 
went  into  a  decline.  This  comparison  is  little 
less  than  silly,  for  there  is  nothing  whatever  in 
common  between  a  Phonograph  and  a  bicycle. 
The  Phonograph  makes  its  appeal  to  the  ever- 
present  desire  of  the  human  race  for  music  and 
entertainment.  It  is  true  that  the  bicycle  was 
used  for  amusement,  but  it  was  more  like  an  out- 
door sport  than  anything  else.  One  might  just 
as  well  claim  that  the  human  race  was  losing 
its  desire  for  music,  when  the  contrary  is  the 
case.  The  desire  for  music  in  one  form  or  an- 
other increases  hourly.  And  so  long  as  it  exists 
and  increases,  the  Phonograph  will  continue  to 
increase  in  popularity. 

There  is  nothing  whatever  the  matter  with  the 
talking  machine  business  that  is  peculiar  to  the 
industry  alone.  It  is  true  that  its  volume  is  not 
as  great  nor  the  demand  for  machines  and  Rec- 
ords as  large  as  it  was,  but  the  same  is  true  of 
hundreds  of  other  industries.  It  is  simply  suf- 
fering from  the  same  business  depression  that  is 
affecting  business  everywhere.  In  fact,  we  doubt 
if  it  is  suffering  as  much  as  many  other  manu- 
facturing businesses.  Even  the  Dealers  who  are 
disposed  to  croak  would  find  by  looking  over 
their  books,  that  the  business  they  were  doing 
was  not  so  much  less  after  all  than  they  did  in 
the  past  two  years. 

We,  at  the  manufacturing  end  of  the  business, 
know  that  there  is  nothing  the  matter  with  the 
industry.  If  we  did  not  believe  in  it,  does  the 
trade  suppose  that,  acting  upon  the  advice  of 
counsel,  we  would  have  effected  a  settlement  of 
the  litigation  in  New  York  and  other  States,  that 
has  been  in  progress  for  the  past  ten  years,  when 
we  could  just  as  well  have  continued  the  con- 
test longer,  or  done  any  one  of  several  things  less 
beneficial  to  the  future  of  the  business?  We  had 
promised  the  trade  that  we  would  assume  all  re- 
sponsibility for  the  results  of  this  litigation  and 
we  felt  that  the  future  of  the  business  would  be 
greatly  benefited  by  a  termination  of  the  litiga- 
tion and  it  was  terminated.  The  cost  did  not  in 
the   least  deter  us  from  following  this  course. 


If  we  did  not  believe  in  the  future,  does  the 
trade  suppose  that  we  would  be  working  upon 
new  machines,  working  to  improve  existing  ma- 
chines, working  to  improve  our  Records,  working 
to  interest  higher  priced  artists  to  make  Records 
for  us  and,  in  fact,  working  harder  than  at  any 
time  in  the  past  for  the  permanent  improvement 
of   the  business? 

Does  the  trade  suppose  that  we  would  be 
formulating  plans  to  add  to  the  number  and  ef- 
ficiency of  our  selling  force?  If  we  doubted  the 
future,  would  we  within  the  past  two  months 
have  turned  down  three  bona  fide  jobbing  prop- 
ositions simply  because  they  would  have  en- 
croached upon  the  territory  that  legitimately  be- 
longs to  present  Jobbers  ?  Could  we  not  as 
easily  have  taken  the  $30,000  that  these  proposi- 
tions represented  if  we  had  any  thought  that 
the   business   would   not  continue   indefinitely? 

Would  we  have  adopted  a  policy  of  protecting 
Dealers  in  their  respective  territories  if  we  had 
not  been  looking  forward  to  its  effect  upon  the 
business  of  the  future?  Could  we  not  just  as 
well  have  continued  our  old  plan  and  put  in  as 
many  Dealers  as  possible  and  wherever  possible 
just  for  the  money  that  their  business  would 
bring  us? 

Would  we  have  attempted  so  radical  a  thing 
as  to  limit  Edison  Dealers  to  the  sale  of  our 
goods  as  their  only  cylinder  line,  if  we  did  not 
regard  such  a  move  as  lasting  in  its  benefits  and 
designed  to  improve  the  standing  of   Dealers? 

If  the  future  did  not  seem  to  us  to  be  full  of 
promise,  would  we  at  the  present  time  be  plan- 
ning to  spend  a  greater  sum  of  money  than  ever, 
for  advertising  in  publications  and  for  litera- 
ture to  aid  our  trade  in  selling  Edison  Phono- 
graphs and  Records?  Does  the  trade  suppose  we 
would  spend  a  half  million  dollars  or  more  in 
this  way  if  we  did  not  expect  to  get  it  back  with 
increased  profits  in  the  future? 

We  ask  the  doubting  Dealers  to  give  these 
facts  a  little  consideration  and  have  the  same 
confidence  in  the  business  that  we  have  here. 
Beyond  the  same  conditions  that  are  influencing 
other  businesses,  there  is  nothing  the  matter  with 
the  talking  machine  business  and  the  Dealer  who, 
because  of  the  depression,  goes  out  of  it  or  lets  up 
in  his  efforts  to  boost  it,  will  in  the  near  future 
regret  his  course. 

Have  patience  for  a  few  months  longer  and 
when  business  generally  begins  to  come  back, 
Dealers  in  Edison  goods  will  come  into  their 
own  and  will  find  it  even  a  better  money-making 
proposilion  than  it  ever  has  been  before. 


Edison  Phonograph  Monthly,  May,  1909 


Continuous  Exchange 
Proposition 

Immediately  after  May  1st,  we  will  begin  to 
mail  to  the  entire  trade,  a  special  bulletin  and  a 
series  of  blank  forms,  concerning  a  plan  by  which 
the  trade  may  return  at  any  time,  such  quantity 
of  cut-out  and  defective  (not  surplus)  Edison 
Standard  or  Amberol  Records  (not  Grand  Opera 
or  Concert)  as  it  may  have  on  hand.  This  ar- 
rangement will  become  effective  on  May  5th  and 
will  be  continued  until  further  advised.  The 
matter  will  be  handled  on  almost  the  identical 
lines  as  the  exchange  propositions  of  the  past 
two  years,  the  only  important  change  being  that 
Dealers  must,  when  they  advise  us  of  shipments 
of  returned  Records,  send  an  order  for  immediate 
shipment  for  a  quantity  of  Edison  Standard  or 
Amberol  Records,  at  least  equal  to  the  number 
of  such  Records  being  returned.  This  order  will 
be  forwarded  by  .us  to  the  Jobber  designated 
when  credit  has  been  rendered  for  Records  re- 
turned. Dealers  will  also  be  expected  to  send 
a  bona  fide  list  of  numbers  for  the  quantity 
designated  in  the  order.  The  reason  for  this 
change  is  to  prevent  Dealers  from  imposing 
upon  Jobbers  by  returning  Records  for  credit  and 
placing  no  orders  to  offset  them.  In  other  words, 
merely  using  the  exchange  proposition  to  pay 
part  of  their  accounts. 

Jobbers  and  Dealers  are  urged  to  watch  for 
the  envelope  that  will  contain  the  exchange 
papers.  They  are  urged  to  carefully  read  the 
bulletin  giving  details  and  to  see  that  none  of 
the  blank  forms  are  mislaid.  If  Dealers  do  not 
have  a  sufficient  quantity  of  Records  on  hand  to 
at  once  take  advantage  of  the  exchange  propo- 
sition, they  are  urged  to  put  the  papers  away  so 
that  they  will  know  where  to  find  them  when 
needed.  We  expect  to  be  in  a  position  to  furnish 
further  copies  of  the  Bulletin  or  blank  forms  as 
may  be  needed,  but  the  trade  will  assist  us  ma- 
terially if  they  will  take  good  care  of  the  pres- 
ent lot  until  more  are  needed.  After  the  papers 
have  been  used  to  return  one  lot  of  Records,  it 
will,  of  course,  be  necessary  to  write  us  for  a 
set  of  the  forms  if  desired  to  return  another  lot 
some  months  later. 

This  Continuous  Exchange  Proposition  is,  by 
long  odds,  the  most  liberal  one  ever  made  to  the 
talking  machine  trade.  It  still  further  empha- 
sizes the  desire  of  the  National  Phonograph 
Company  to  do  all  within  its  power  to  aid  our 
Jobbers  and  Dealers  in  selling  Edison  Records  on 
a  satisfactory  basis.  Dealers  can  no  longer  com- 
plain of  their  inability  to  return  cut-out  and  de- 


fective  Records.     The   subject   will    now   be   en- 
tirely in  their  hands. 

By  having  cut-out  and  defective  Records  re- 
turned at  all  times  throughout  the  year,  and  not 
in  large  quantities  at  one  time,  we  will  be  en- 
abled to  give  all  details  of  the  matter  much 
closer  consideration  than  heretofore.  The  in- 
spection that  we  will  give  returned  Records  will 
make  it  impossible  for  Jobbers  or  Dealers  to  re- 
turn Records  not  included  in  the  scope  of  the 
Exchange  Proposition  and  the  trade  is  warned 
that  any  attempts  to  include  surplus  or  broken 
Records  will  accomplish  no  other  purpose  than 
to  have  the  entire  shipment  returned,  or  at  least, 
credit  refused. 


Go  After  Unused  Machines 

Next  to  selling  a  machine,  a  Dealer  cannot  do 
a  better  thing  for  himself  or  his  trade  than  to 
find  Phonograph  owners  who  are  not  using  their 
machines,  because  they  are  out  of  order,  and  in- 
duce them  to  have  them  repaired,  cleaned  up, 
or  otherwise  put  in  running  order.  Many  a  man 
has  stopped  buying  Records  because  his  machine 
went  wrong  in  some  respect  and  he  neglected 
having  it  repaired  or  looked  over.  Dealers  ought 
to  induce  owners  of  such  machines  to  let  them 
take  them  and  put  them  in  good  condition,  mak- 
ing an  extremely  low  price  for  the  work  in  order 
to  get  the  owner  to  buy  Records  again.  Where 
a  Phonograph  has  not  been  used  for  several 
months,  for  some  such  reason  as  the  above,  when 
the  owner  is  able  to  use  it  again,  he  has  much 
the  same  enthusiasm  as  he  had  when  he  first 
bought  it  and  he  buys  a  larger  number  of  Records 
than  the  man  who  is  buying  every  month.  This 
matter  is  well  worth  the  attention  of  every  enter- 
prising Edison  Dealer. 

Wanted — Dealers  in  all  cities  not 
now  represented  to  handle  the  Edison 
Business  Phonograph.  The  demand 
for  this  up-to-date  device  for  handling 
business  correspondence  is  rapidly 
growing  and  Dealers  who  take  on  this 
line  now  will  not  only  profit  from  the 
start  but  will  have  a  franchise  that 
will  be  more  and  more  valuable  as 
time  passes.     Write  for  particulars  to 

EDISON  BUSINESS  PHONOGRAPH  CO., 

ORANGE,  N.  J. 


Edison  Phonograph  Monthly,  May,  1909 


A  Good  Thing  All  Around 

Much  of  the  splendid  success  of  the  Amberol 
Record  is  due  to  the  efforts  of  the  trade  to  push 
it  because  of  the  largely  increased  profits  over 
those  made  on  Standard  Records.  Amberol 
Records  are  an  excellent  thing  for  the  trade  and 
the  public.  To  the  latter  they  are  great  value 
at  fifty  cents  each.  To  the  trade  they  afford  a 
profit  that  makes  it  worth  while  to  sell  attach- 
ments, combination  machines  and  the  Amberol 
Records  themselves.  While  we  want  Dealers  to 
sell  as  many  or  more  Standard  Records  than 
ever,  we  are  equally  desirous  of  having  them 
push  the  Amberol  Record  wherever  they  can. 
There  are  lots  of  songs  and  musical  compositions 
that  are  practically  complete  on  the  two-minute 
Record,  and  Dealers  should  point  this  out  as  one 
of  the  reasons  why  Phonograph  owners  should 
continue  to  buy  two-minute  Records. 

The  Amberol  Record  makes  it  possible  to  put 
out  many  songs,  etc.,  that  would  not  go  on  the 
two-minute  Record.  It  is,  therefore,  possible  to 
urge  the  sales  of  Amberol  Records  without  ma- 
terially affecting  the  possible  demand  for  the 
shorter  Record.  Advance  sales  of  Amberol  Rec- 
ords have  nearly  reached  those  of  the  two-min- 
ute Record  and  it  will  not  be  long  before  'the 
sale  of  Amberol  Records  will  be  the  greater. 

The  Amberol  Record  has  another  advantage 
not  to  be  lost  sight  of.  It  has  made  it  possible 
to  get  up  a  considerable  list  of  compositions  and 
songs  of  the  better  class.  Dealers  should  keep 
these  in  mind  when  they  find  a  customer  whose 
taste  is  for  music  of  the  better  grade.  In  fact, 
it  is  sometimes  good  policy  even  when  you  do  not 
know  the  taste  of  a  customer,  to  begin  by  playing 
music  from  the  operas,  for  even  if  the  hearer 
does  prefer  popular  music,  he  feels  flattered  that 
he  should  be  regarded  as  one  of  superior  musi- 
cal taste.  In  all  talking  machine  lines,  the  sale 
of  high  grade  Records  is  limited,  and  one  of 
their  great  advantages  is  to  play  them  when  first 
demonstrating  a  machine  for  a  customer.  The 
Edison  catalogue  has  a  large  number  of  high- 
class  Records  in  all  languages  and  Dealers  should 
have  no  trouble  in  showing  that  the  Edison 
Phonograph  is  quite  as  well  equipped  in  this 
field  as  in  an  other. 


About  New  Locations 

Before  permitting  a  Dealer  to  transfer  his 
stock  from  one  location  to  another,  in  the  same 
city,  we  are,  where  it  is  possible,  making  a 
personal  investigation.  That  is,  our  travelling 
salesmen  are  instructed  to  make  a  careful  inspec- 


tion of  the  territory,  and,  where  it  is  possible, 
we  avoid  placing  a  Dealer  within  say  six  blocks 
of  another.  Otherwise  our  decision  rests  upon 
the  report  of  the  salesman  regarding  the  condi- 
tion of  the  stock  of  Edison  goods  in  the  hands  of 
the  other  Dealer  who  may  be  located  in  the  same 
territory. 

We  have  in  many  cases  been  successful  in  in- 
ducing the  live  Dealer  to  purchase  the  stock  of 
Edison  goods  in  the  hands  of  the  Dealer  who 
has  lost  interest,  thereby  eliminating  one  Dealer, 
and  making  it  possible  for  the  up-to-date  Dealer 
to  do  a  much  larger  business.  The  remaining 
Dealers  have  been  much  pleased  with  the  ac- 
tion taken  in  these  cases. 

We  would  point  out  that  Dealers  must  not 
secure  locations,  or  lease  stores  where  they  ex- 
pect to  handle  Edison  goods,  without  first  taking 
the  matter  up  with  this  company.  The  results 
we  are  obtaining  from  this  careful  inspection  of 
territory  are  very  encouraging,  and,  while  we 
perhaps  may  make  some  errors,  we  guard  against 
them  to  the  best  of  our  ability. 


Protecting  Dealers 

Every  now  and  then  we  get  a  letter  from  a 
Dealer  having  no  other  competition  in  his  town. 
He  asks  questions  which  seem  to  indicate  that  he 
is  somewhat  uncertain  about  our  new  policy  of 
protecting  Dealers.  He  seems  to  be  afraid  that 
if  he  does  a  good  business,  we  will  put  another 
Dealer  in  his  town  and  take  part  of  it  away  from 
him.  We  want  to  assure  every  Dealer  having 
such  thought  in  his  mind,  that  he  does  us  an 
injustice.  If  a  town  will  only  support  one  good 
Dealer  and  that  Dealer  is  handling  our  goods  in 
a  way  to  get  the  most  business  out  of  the  terri- 
tory, he  may  depend  upon  it  that  we  will  not 
disturb  him  in  any  way.  Our  new  policy  in  this 
respect  is  not,  however,  designed  to  shut  out 
competition,  but  is  rather  intended  to  improve 
the  total  volume  of  our  business  by  encouraging 
existing  Dealers  to  make  greater  efforts  in  their 
respective  territories.  To  this  end,  we  expect 
Dealers  to  carry  a  sufficient  stock  at  all  times, 
to  make  proper  efforts  to  sell  machines  and 
Records  and  otherwise  to  conduct  the  business 
to  show  there  is  no  necessity  for  another  Dealer 
in   his   town. 

In  the  larger  cities  where  there  are  several 
Dealers,  we  are  going  to  keep  them  separated 
as  much  as  possible  and  we  will  not  put  a  new 
Dealer  in  a  large  city  where  he  will  interfere 
with  the  business  of  existing  Dealers.  We  are 
aiming  to  keep  Dealers  at  least  six  blocks  apart, 
which,  in  a   large  city,  should   be  sufficient  sep- 


Edison  Phonograph  Monthly,  May,  1909 


aration.  In  the  large  cities,  however,  it  is  more 
difficult  to  treat  the  matter  satisfactorily  than  it 
is  in  the  small  towns,  and  we  do  not  expect  to 
be  as  successful  in  insuring  the  city  Dealer  from 
competition  as  we  are  in  the  smaller  places.  We 
will,  at  all  times,  do  the  best  we  can  to  treat  the 
matter  with  absolute  fairness.  We  would  again 
urge  the  progressive  Dealers  in  towns  where 
there  are  two  or  more  to  arrange  to  buy  the  stock 
of  the  weaker  Dealer  and  thus  eliminate  so- 
called  competition. 


Concerning  Dealers' 
Agreements 

The  following  copy  of  Bulletin  No.  44  to  Job- 
bers only,  dated  April  10,  is  reprinted  as  a  mat- 
ter of  record  and  to  get  the  attention  of  Job- 
bers who  may  not  have  received  the  Bulletin 
itself: 

It  has  been  our  practice  in  the  past  to  acknowl- 
edge receipt  of  all  Dealers'  Agreements  forward- 
ed to  us  by  Jobbers.  Please  take  notice  that  here- 
after, such  acknowledgments,  as  a  rule,  will  be 
discontinued.  This  action  is  taken  to  save  cor- 
respondence. 

Jobbers  are  urged  to  forward  new  Dealers' 
Agreements  without  delay  after  shipment  of 
initial  order,  and,  in  case  a  new  dealer  does  not 
quality,  or,  for  any  reason,  is  not  acceptable  to 
the  Jobber,  would  request  that  prompt  notifica- 
tion be  sent  to  us,  so  that  our  files  may  be 
cleared.  This  will  save  Jobbers'  considerable 
loss  of  time,  in  cases  where  we  receive  subsequent 
applications  from  towns  where  a  dealer  has  not 
qualified. 

Jobbers  very  frequently  send  us  signed  Agree- 
ments and  omit  to  send  applications;  this  causes 
unnecessary  delay. 

We  also  find  that  many  Jobbers  send  us 
signed  agreements,  together  with  signed  applica- 
tions, which  necessitates  returning  the  Agree- 
ments to  the  Jobber  for  statement  of  the  initial 
order  and  shipment.  This  necessitates  unneces- 
sary correspondence,  and  delays  the  work  of  this 
department. 

In  all  cases,  Jobbers  should  hold  the  Agree- 
ments until  advised  of  the  acceptance  of  an  ap- 
plication, and  then  forward  one  copy  of  Agree- 
ment to  us  with  complete  statement  as  to  initial 
shipment. 

We  also  call  attention  to  the  necessity  for 
sending  a  signed  application  in  all  cases. 


Edison  Awarded  Rare  Medal 

The  Royal  Academy  of  Sciences  in  Sweden 
has  given  Thomas  A.  Edison  the  Adelskiold 
gold  medal  for  his  inventions  in  connection  with 
the  Phonograph  and  the  incandescent  light.  This 
medal  is  conferred  only  once  in  ten  years.  It 
has  been  given  to  Charles  H.  Graves,  American 
Minister,  for  transmission  to  Mr.  Edison. 


Following  Up  the  Violators 

A  preliminary  injunction  has  been  granted  in 
the  Federal  Court,  in  the  case  of  the  New  Jersey 
Patent  Co.  and  the  National  Phonograph  Co., 
against  the  Paxton  &  Baker  Co.,  of  Hammond, 
Ind.,  by  which  the  defendant  is  restrained,  until 
further  order  of  the  court,  from  selling  certain 
Phonograph  Records  at  less  than  the  prices  stipu- 
lated in  a  contract  with  the  National  Phono- 
graph Co.  It  was  alleged  in  the  complaint  ask- 
ing for  an  injunction  that  the  defendant  com- 
pany had  entered  into  a  license  agreement  with 
the  National  Phonograph  Co.,  by  which  the  de- 
fendant company  was  to  sell  the  Records  at  not 
less  than  specified  prices.  It  was  alleged  that 
the  defendant  company  had  sold  the  Records  at 
less  than  these  prices. 


A  suit  was  recently  brought  by  the  National 
Phonograph  Company  against  Helen  M.  Wood- 
man, doing  business  at  No.  339  Washington 
street,  Boston,  under  the  name  and  style  of  Home 
Entertainment  Club.  This  defendant  had  been 
exchanging  and  selling  Edison  Records  at  cut 
prices  for  several  months  and  had  refused  to 
desist  from  such  practice.  A  suit  was  thereupon 
brought  and  a  motion  made  for  preliminary  in- 
junction. The  case  was  referred  to  a  Master, 
before  whom  the  defendant  and  her  husband, 
who  acted  as  the  manager  of  the  business,  were 
cross-examined-  Upon  the  filing  of  the  Mas- 
ter's report,  the  motion  was  brought  on  for 
argument  before  Judge  Lowell,  and  the  defen- 
dant, by  her  attorney,  vigorously  opposed  the 
granting  of  the  injunction.  The  court,  however, 
ordered  that  a  preliminary  injunction  should 
issue  and  the  same  was  duly  issued  on  March 
16,  1909. 

Another  suit  has  been  recently  filed  by  the 
National  Phonograph  Company,  in  the  United 
States  Circuit  Court  at  Boston,  against  S.  Polimer, 
doing  business  at  2012  Washington  street,  Boston, 
this  suit  being  based  upon  the  offering  for  sale 
of  Edison  Records  at  cut  prices.  A  motion  for 
a  preliminary  injunction  was  made  and  a  re- 
straining order  was  granted  on   March   16th. 

Advertising  puts  a  store  or  enterprise  under  a 
white  light.  Publicity  directs  public  attention  to 
something  which  would  otherwise  remain  un- 
known. If  that  something  is  good — if  it  will 
stand  the  ordeal  of  the  white  light — then  adver- 
tising makes  it  the  vogue,  makes  it  go,  makes  it 
a  success.  If  the  white  light  merely  emphasizes 
the  defects  of  the  store,  the  enterprise  or  the 
article,  then  publicity  would  serve  to  warn  away 
patrons  or  buyers  rather  than  to  attract  them. 


Edison  Phonograph  Monthly,  May,  1909 


Cut-Out  Record  Hanger         Spanish  Amberol  Records 


We    are   shipping   to    all    Jobbers    a    quantity 
of   large  hangers   giving  the   list  of  300   Edison 
Records,   to  be   dropped  from  our   catalogue   on 
August   1.     These   hangers   are   intended   to   as- 
sist Dealers  in  disposing  of  such  stock  of  these 
Records  as  they  may  have  on  hand.     The  head- 
ing on  this  hanger  makes  no  reference  at  all  to 
the    fact    that    they    are    cut-out    selections.      It 
has   been   suggested   that  the   trade   might   have 
better  success  in  selling  these  Records  if  the  pub- 
lic did   not   know   they  were  to  be   withdrawn. 
Dealers  can  point  out  this  fact  where  they  think 
it  will  be  better  to  do  so.     Dealers  having  any  of 
these    Records    in    stock    are    urged    to    get    this 
hanger  from  their  Jobbers   and   put  it  up   in   a 
prominent  place. 

Cannot  Consign  Goods 

The  attention  of  the  trade  is  directed  to  Bul- 
letin No.  27,  printed  on  page  20.  It  refers  to  the 
matter  of  consigning  Edison  goods  and  was  sent 
out  at  the  request  of  the  Executive  Committee  of 
the  Jobbers'  Association. 

The  complaint  was  specifically  regarding  the 
practice  of  certain  Jobbers  sending  out  Edison 
Records  on  approval,  the  plan  usually  being  that 
they  would  send  out  the  new  Records  and  at  the 
end  of  the  month,  or  some  future  date,  take  back 
such  portion  of  same  as  were  not  salable.  This, 
of  course,  constitutes  a  consigning  of  goods, 
which  is  a  violation  of  the  Jobbers'  Agreement. 


The  National  Phonograph   Co.   have  just  fin- 
ished  at  their  New  York  laboratory  a  series  of 
Amberol   (4-minute)  Records,  intended  primarily 
for   their    Spanish    trade,    but    which    should    be 
well   received   by  cosmopolitan  music   lovers,    as 
they    are    a    representative    collection    of    typical 
songs  of   Spain   and   Spanish-speaking  countries. 
They    utilized    the    services    of    several    Spanish 
artists  now   at  New  York,  with  the  Anna  Held 
Company  in   the   successful   musical   play,   "Miss 
Innocence,"  and  made  a  set  of  fourteen  Spanish- 
"Flamenco"  Records— six  soprano  solos;  three  by 
instrumental    trio,    (two   guitars    and    one   "ban- 
durria,"   a  small  guitar  with  wire  strings  being 
the  baritone  of   a  combination,  the  mandolin  or 


Caution 

A  Philadelphia  Dealer  recently  wrote  us  as 
follows: 

"I  would  like  to  ask  you  whether  you  are 
aware  of  the  fact  that  there  are  fellows  going 
around  over  here  that  tell  Phonograph  owners 
they  can  improve  the  loudness  and  sweetness  of 
sound  on  the  four  minute  reproducers,  by  plac- 
ing improvements  on  them.  Several  of  my  neigh- 
bors had  their  brand  new  reproducers  totally 
ruined.  It  would  be  wise  for  you  folks  to  warn 
your  patrons  through  your  monthly  list  against 
such  inventors." 

This  paragraph  explains  itself.  Dealers  should 
not  take  up  the  sale  of  any  so-called  improvement 
to  the  Edison  Phonograph  without  giving  it  the 
most  careful  consideration,  and  they  should  es- 
pecially urge  their  patrons  not  to  adopt  any  of 
these  devices  until  they  have  been  assured  by  a 
competent  Dealer  that  it  is  safe  to  use  them. 


We  all  have  higher  ideals  in  trade  than  we 
practice — we  can't  practice  them;  for  we  must 
combat  those  of  lower  ideals. — Common  Sense. 


"LOLA  LA  FLAMENCA" 

lute  being  the  soprano;  and  four  guitar  solos. 
The  soprano,  "Lola  la  Flamenca,"  is  a  prominent 
Spanish  dancer  and  singer,  very  popular^  not 
only  in  Spain,  but  in  other  countries,  especially 
in  Paris,  from  where  she  came  direct  to  New 
York.  She  was  born  at  Seville,  Spain,  and  is  a 
specialist  of  "flamenco"  songs,  songs  typical  of 
Andalusia,  a  region  of  southern  Spain,  and  which 
have  the  same  charm  and  languor  which  distin- 
guish the  songs  of  southern  countries.  The  in- 
strumental trio  has  played  delightful  selections^ 
This  trio  is  composed  of  Amalio  Cuenca  and 
Eduardo    Salmeron,    guitar   players,    and   Miguel 


Edison  Phonograph  Monthly,  May,  1909 


Casares,  "bandurria"  player.  They  are  im- 
mensely popular  in  Europe  and  Spanish  America. 
Eduardo  Salmeron  is  especially  popular  in  Eng- 
land. He  resides  at  London,  and  has  played  be- 
fore King  Edward,  who  complimented  him  per- 
sonally for  his  fine  execution.  Amalio  Cuenca  is 
also   a   splendid   guitar   player.     He  has   a   great 


AMALIO   CUENCA 

reputation  in  Europe,  and  also  in  Mexico,  where 
he  played  before  Diaz  and  was  warmly  praised 
by  him. 

The  National  Company  have  also  made  twelve 
Porto  Rican  selections,  sung  by  Gracia  Lopez, 
a  young  Porto  Rican  soprano,  with  a  very  fine 
natural  voice,  and  by  Jorge  H.  Santoni,  a  well 
known  Porto  Rican  singer  and  musician.  They 
are  beautiful  selections  and  are  a  representative 
collection  of  the  songs  of  that  delightful  island 
possession,  which,  in  common  with  all  Spanish 
countries,  has  numerous  typical  and  folk  songs 
full  of  charm  and  sweetness. 

Last,  but  not  least,  the  company  also  made 
four  "bandurria"  solos  by  Joseph  Ramirez,  the 
best  "bandurria"  player  in  the  world.  Mr.  Ra- 
mirez is  a  Spaniard  and  has  a  great  reputation 
throughout  the  world.  He  is  also  well  known 
in  this  country,  as  he  was  the  originator  and 
organizer  of  the  Spanish  troubadours,  which 
toured  this  country  with  great  success  several 
years  ago.  He  has  also  been  with  Maude  Adams 
in  "Twelfth  Night,"  with  Frances  Starr  in  "The 
Rose  of  the  Rancho,"  and  of  late  with  William 
Faversham  in  "The  World  and  His  Wife"  and 
"The  Barber  of  New  Orleans."  The  selections 
recorded  by  him  are  delightful  dance  airs. 

While  these  Records  are  intended  chiefly  for 
Spanish-speaking  countries,  they  will  shortly  be 
placed  at  the  command  of  the  trade  in  this 
country. 


Among  the  Jobbers 

The  Musical  Echo  Co.,  of  Philadelphia,  has 
disposed  of  its  stock  of  talking  machine  goods  to 
Landay  Bros.,  of  New  York,  and  have  discon- 
tinued the  business,  both  at  wholesale  and  retail. 
Louis  Jay  Gerson,  formerly  manager  of  this  com- 
pany, has  become  manager  of  the  talking 
machine  department  of  John  Wanamaker,  Phil- 
adelphia. 


The  Houston  Phonograph  Co.,  J.  N.  Swanson, 
manager,  709  Louisiana  street,  Houston,  Texas, 
have  bought  from  the  receiver  the  stock  of  the 
Texas  Piano  and  Phonograph  Company,  and  will 
continue  the  business  at  the  foregoing  address. 


The  Pacific  Phonograph  Company,  1385  Sut- 
ter street,  San  Francisco,  Cal.,  have  succeeded 
to  the  talking  machine  department  of  Kohler  & 
Chase  of  that  city.  They  expect  to  make  an 
aggressive  campaign  for  business  in  the  Coast 
and  adjoining  States. 


The  American  Phonograph  Co.,  Detroit,  Mich., 
Edison  Jobbers,  will  on  May  1  remove  from 
their  present  store  at  106  Woodward  avenue  to 
new  quarters   at  252  Woodward  avenue. 


The  Conroy  Piano  Company,  Edison  Jobbers 
at  St.  Louis,  have  sold  their  entire  talking  ma- 
chine stock  to  the  Silverstone  Talking  Machine 
Company,  of  the  same  city,  and  will  retire  from 
the  talking  machine  business.  With  their  re- 
tirement, the  talking  machine  industry  loses  one 
of  the  pioneers  in  the  business.  P.  E.  Conroy, 
the  head  of  the  Conroy  Piano  Company,  was 
one  of  the  first  half-dozen  to  enter  the  talking 
machine  business.  Mr.  Conroy,  and  the  company 
which  was  later  incorporated  to  conduct  the  busi- 
ness, have  since  been  steadily  identified  with  the 
industry.  They  have  seen  it  grown  from  almost 
nothing  to  its  present  magnitude.  They  are  now 
giving  up  their  jobbing  privileges  to  devote  more 
time  and  capital  to  pianos  and  musical  merchan- 
dise. Their  retirement  will  leave  the  Silverstone 
Talking  Machine  Company  and  the  Koerber- 
Brenner  Music  Co.  as  the  only  Jobbers  in  St. 
Louis. 


It's  the  way  a  man  sticks  to  a  thing  that 
marks  him  as  a  success  or  a  failure.  Many  a 
fellow  has  won  out  at  the  eleventh  hour,  just 
because  he  wouldn't  let  go.  Don't  be  a  quitter. 
— Talking  Machine   World. 


8 


Edison  Phonograph  Monthly,  May,  1909 


Selling  the  Goods 


The  sale  of  Amberol  Records  is  increasing  by 
leaps  and  bounds.  Reports  for  last  month  show 
that  sales  of  these  sweet-toned,  long-playing 
Records  came  pretty  close  to  the  sales  of  Stand- 
ard  Edison  Records. 


Considering  the  fact  that  the  Amberol  Rec- 
ords were  never  heard  of  until  last  fall,  this  is 
phenomenal,  but  considering  the  quality  of  the 
Records,   it  is  but  natural. 


The  point  is:  are  you  getting  your  share  of  this 
Amberol  business?  These  Records  are  of  no 
use  to  owners  of  Edison  Phonographs  unless 
their    instruments   have   been   brought   up-to-date. 


The  new  types  of  instruments  play  both  Stand- 
ard Edison  Records  and  Amberols.  Every  time 
you  sell  one  of  these  you  add  an  Amberol  Rec- 
ord customer,  but  think  of  the  Amberol  trade 
you  might  get  if  all  Edison  Phonographs  here- 
tofore sold  in  your  territory  were  equipped  with 
the  necessary  attachments. 


It  isn't  as  if  putting  on  these  attachments  was 
a  labor  of  love.  It  isn't  as  if  it  was  entirely 
a  move  towards  future  Record  business.  Its  a 
good,  paying  stroke  in  itself  because  you  make 
as  good  a  profit  on  the  attachments  as  you  do  on 
anything  else  you  sell. 


So  long  as  there  are  Edison  Phonographs  out 
in  your  locality  not  equipped  to  play  Amberol 
Records,  there  is  business  you  are  not  getting 
and  it  is  easy  business  to  get.  Do  not  neglect 
this  field. 


From   the  Talking  Machine   World. 

Now,  there  are  some  things  in  connection  with 
the  talking  machine  business  that  should  not  be 
lost  sight  of. 

Not  for  a  moment — follow  the  leaders — the 
business  builders. 

Do  the  manufacturers  themselves  show  lack  of 
confidence  in  the  future  of  the  trade? 

Is  there  anything  in  their  actions  which  would 
cause  such  a  belief? 

Are  they  unloading  stocks  in  a  manner  which 
is  detrimental  to  trade  interests? 


Are  they  pushing  out  their  lines  from  irre- 
sponsible sources  and  through  channels  which 
seriously  interfere  or  are  intended  to  enter  into 
competition   with    the    legitimate   dealer? 

No.  On  the  contrary  they  are  doing  everything 
to  safeguard  the  industry. 

They  are  carrying  on  aggressive  advertising 
campaigns  and  investing  huge  sums  of  money  in 
lines  of  publicity  which  could  be  saved  if  they 
so  desired. 

No,  the  talking  machine  men  of  the  industry 
have    faith    and   confidence    in   it. 

Their   actions  prove  it. 

Now,  just  think  it  over,  Mr.  Talking  Machine 
Man  of  the  weak  heart  and  shaky  nerves,  and 
just  take  a  leaf  from  the  leaders  in   the  trade. 

Follow  out  their  line  of  policy  and  see  if  you 
can  draw  from  it  the  belief  that  they  have 
lost    heart   in   the   business. 

No;  certainly  not. 

But 

The  stream  cannot  rise  higher  than  the  foun- 
tain, and  the  talking  machine  business  cannot 
rise  higher  than  the  general  trade  conditions  of 
the  country. 

It  is  ridiculous  to  suppose  for  one  moment  that 
it  could,  but  it  is  surely  rising  with  the  general 
tide  of  prosperity. 

Mark  that. 

Take  heart.  Draw  inspiration  from  good 
sources. 

Revitalize  your  business  with  the  energy  which 
will   insure  you   success. 

Get  your  business  house  in  order. 

There  are  always  matters  to  consider  in  the 
conduct  of  your  affairs  which  may  have  escaped 
you. 

Keep  close  to  the  subject. 

Watch  the  changes  which  mark  the  years. 

Remove  that  clot  from  your  business  brain, 
that  the  talking  machine  has  seen  its  best  days. 

It   has    not. 

Look  at  the  demand  to-day  for  the  higher- 
priced  machines,  which  is  so  large  that  the  manu- 
facturers have  been  unable  to  meet  it  with  the 
promptness  most  desired  by  Dealers  and  Jobbers. 

The  higher-priced  machines  were  never  in  such 
demand  as  they  are  to-day. 

Just  hustle. 


Edison  Phonograph  Monthly,  May,  1909 


Good  Display  is  Half  the 
Battle 

Display  your  Phonographs  so  that  everyone 
who  comes  into  the  store  or  passes  by  will  know 
that  you  sell  ihe  Edison. 

You  have  everything  to  gain  by  letting  every- 
body know  this.  The  indifferent  passerby  of  to- 
day may  be  the  buyer  of  next  week.  Or  he  may 
mention  that  you  sell  the  Edison  to  someone  else 
who  will  buy. 

You  ought  to  keep  a  Phonograph  or  two  in 
your  window  and  you  ought  to  arrange  the  dis- 
play so  attractively  that  nobody  can  help  seeing 
and  making  a  mental  photograph  of  it  in  passing 
by. 

Use  plenty  of  window  cards  giving  prices  and 
telling  about  the  easy-payment  plan,  if  you  sell 
in  that  way. 

Inside  the  store  give  the  Phonograph  a  good 
place  up  near  the  front.  Keep  them  on  Record 
cabinets  or  on  the  counter  always  ready  to  play. 
Keep  a  number  of  good  popular  Records  near  at 
hand  so  there  will  be  no  delay  when  a  customer 
wants  to  hear   the  machine. 

Have  one  machine  of  each  type  always  ready 
to  start  up  so  that  your  customers  can  hear  the 
type  they  prefer  or  make  comparisons. 

The  Phonographs  that  are  set  in  the  window 
should  be  arranged  so  they  can  be  gotten  out 
readily.  It  is  also  desirable  to  have  one  or  more 
of  each  type  in  unopened  boxes  just  as  they  were 
received. 

A  customer  may  want  one  shipped  or  he  may 
want  to  carry  it  a  long  ways  in  a  vehicle.  Then, 
too,  you  will  sometimes  have  a  customer  who 
wants  a  brand  new  machine  that  has  never  been 
used — fresh  from  the  factory. 

Music  stores  find  it  pays  to  have  a  Phonograph 
in  the  sheet  music  department  for  demonstrating 
the  sheet  music,  both  vocal  and  instrumental. 
There  are  Edison  Records  for  most  piano  and 
vocal  pieces  and  it  helps  the  sale  of  both  music 
and  Phonographs  to  demonstrate  them. 

Have  your  Phonograph  department  where 
everybody  who  comes  in  can  hear  the  machine 
played.  People  who  come  in  especially  to  hear 
it  will  do  so  much  more  readily  if  they  have  only 
to  step  inside  the  door  instead  of  having  to  walk 
the  length  of  the  store. 

Many  Edison  Dealers  have  told  us  that  the 
Edison  up  near  the  front  acts  as  a  magnet  to 
bring  in  customers  who  make  purchase  in  other 
lines.  It  also  comes  in  splendidly  for  entertain- 
ing customers  when  there  is  a  delay  in  waiting 
on  them. 


The  Edison  is  deserving  of  the  very  best  loca- 
tion you  can  give  it  for  it  is  a  wonderful  seller 
and  is  gaining  every  day.  What  other  merchan- 
dise yields  as  large  a  profit  as  Edison  Phono- 
graphs and  Edison  Records?  What  other  mer- 
chandise brings  the  buyer  into  your  store  month 
after  month  and  gives  you  a  chance  to  build  up 
trade    in   other    lines? 


About  Advance  Solicitation 

Some  weeks  ago  a  Dealer  wrote  in,  asking  us 
to  supply  him  with  a  small  quantity  of  Dealers' 
order  blanks,  stating  that  he  wanted  to  send 
them  to  those  who  have  Edison  Phonographs  and 
in  this  way  solicit  orders  for  Records  in  advance. 
"By  trying  it  three  months,"  he  said,  "I  will 
then  know  whether  it  will  pay  or  not.  I  carry 
the  largest  stock  of  Records  and  Machines  that 
any  Dealer  carries  in  this  part  of  the  country  for 
over  five  hundred  miles  and  it  is  my  intention 
to    push   the   business   to  its   fullest  extent." 

Knowing  that  other  equally  enthusiastic  Deal- 
ers may  be  thinking  of  the  same  plan  for  getting 
business,  we  reprint  the  reply  we  made  to  the 
above   Dealer,   as  follows: 

"We  only  print  a  sufficient  quantity  of  Dealers' 
Order  Blanks  each  month  to  mail  copies  to  the 
entire  trade.  We  have  no  supply  that  will  per- 
mit us  to  supply  them  to  the  Dealers  in  com- 
pliance with  the  requests  similar  to  yours.  In 
fact,  we  would  prefer  to  do  all  that  we  can  to 
discourage  any  such  use  of  these  blanks.  We 
believe  that  nothing  whatever  would  be  gained 
in  attempting  to"  solicit  orders  for  Records  one, 
two  or  three  months  in  advance.  On  the  con- 
trary, wre  believe  that  sales  would  be  lost  by 
doing  so.  If  the  average  individual  could  know 
any  time  in  advance  what  Records  were  com- 
ing out,  he  would  be  disposed  to  wait  for  those 
he  wanted  instead  of  making  a  fairly  good  selec- 
tion from  the  only  list  at  hand,  if  he  had  but  one. 

"We  believe  that  if  you  take  up  the  proposed 
plan,  even  by  doing  the  printing  at  your  own  ex- 
pense, you  will  do  something  that  will  cause  you 
considerable  trouble  with  no  corresponding  in- 
crease in  business.  Our  policy  in  the  past  has 
been  to  discourage  the  distribution  of  printed 
matter  in  advance  of  the  selling  date.  Where 
Dealers  do  their  own  printing,  we  cannot  prevent 
them  from  circularizing  in  advance,  but  we  dis- 
courage it  because  we  believe  that,  if  attempted 
by  Dealers  in  general,  it  would  cause  an  end- 
less amount  of  trouble  and  confusion,  and  in  the 
end  no  one  would  profit.  If  you  try  it  in  your 
territory,  you  will  very  soon  find  that  some  Deal- 
er whose  territory  adjoins  yours  will  do  the 
same  thing  and  others  will  be  compelled  to  fol- 
low   in    self-defense. 

"We  greatly  appreciate  the  motive  that 
prompts  you  to  consider  a  plan  of  this  kind,  for 
it  shows  you  are  giving  the  business  your  best 
attention.  We  simply  advise  against  it  because 
we  think  that  in  the  end  you  will  regret  it." 


Readers  of  magazines  and  other  pub 

Page  Copy  in 

^/Te  EDISON 

SOMETHING  to  enjoy  in  the 
evening,  at  home,  in  com- 
fort, without  effort.  Something 
that  is  cleaner,  brighter  and 
more  fascinating  than  most 
entertainment  that  is  planned 
for  and  paid  for. 


The  %ouni-Up" 


Some  Exclusive   Features  of   the  Edison  Phonograph 

GO  to  an  Edison  dealer's  and  compare  the  Phonograph  with  other  instruments.  Note 
particularly  its  sturdy  construction,  good  for  years  of  perfect  work;  its  indestruct- 
ible reproducing  point,  which  never  needs  to  be  changed;  its  long-running,  silent 
motor,  most  essential  to  brilliant  work;  its  sensitive  wax  cylinder  Records,  famous  for 
their  clearness  and  sweetness  of  tone;  its  large,  specially  designed  horn  and  its  new 
Amberol  Records,  playing  twice  as  long  as  the  standard  Edison  Records  and  longer  than 
any  other  Record. 

Have  you  ever  tried  making  your  own  Phonograph  Records  ?     It's  no  end  of  fun.    This  can  be  done 
only  with  the  Edison. 

Edison  Phonographs  are  sold  at  the  same  prices  everywhere  in  the  United  States— $12.50  to  $125.00. 
Ask  your  dealer  or  write  us  for  catalogs  of  Edison   Phonographs  and  Records. 

NATIONAL  PHONOGRAPH  CO.,  23  Lakeside  Ave.,  Orange,  N.  J. 

Are  you  doing  your  part  by  seeing  tl 

store  when  they  i 


rations  can't  get  away  from  this  Two- 
le  May  issues 

PHONOGRAPH 

SOME  can,  at  times,  hear  noted  singers 
and  famous  bands  and  orchestras. 
Everybody  can,  at  all  times,  hear 
them,  to  equal  advantage,  through  an 
Edison  Phonograph. 

In  no  other  way  than  through  an 
Edison  Phonograph  can  you  hear,  to 
equal  advantage,  just  those  you  care  most 
for  render  selections  of  your  own  choosing. 


EDISON 
-..<..:.--.■ 

RECORD 


i ...  JUS  Lf.f 


Notable  Contributors   to  the  May   Edison   Record  List 

MABEL  McKIXLEY  is  a  notable  addition  to  the  staff  of  Edison  artists.    She  is  a 
composer  of  great  merit,  the  possessor  of  a  delightfully  sweet  soprano  voice  and 
a  universal  favorite  on  the  stage.    Her  own  song,  "Golden  Rod,"  is  her  contribu- 
tion to  the  May  Edison  Records.    Pres^  Eldridge,  "Commander-in-Chief  of  the  Army  of 
Fun,*'  enters  the  Phonograph  field  with  a  heart-to-heart  talk  called  "A 
Confidential  Chat,"  the  biggest  hit  in  his  whole  repertoire  of  monologues. 
38  other  Records,  standard  Edison  and  Amberol,   all  by  artists  of  the 
highest  class,  are  included  in  the  May  list.    Hear  them  at  your  dealer's. 
Standard  Edison  Records,  35c.      Amberol  Records,  50c.      Grand  Opera  Records,  75c. 
NATIONAL  PHONOGRAPH  CO.,    23  Lakeside  Ave.,  Orange,  N.  J. 

The  Edison  Business  Phonograph  saves  the  time  of  high- 
salaried    men   and   increases  their   letter-writing   capacity  ^tfturnia*  (X  CdWOit^ 

:  the  public  can't  get  away  from  your 
it  Edison  Goods? 


Readers  of  magazines  and  other  publications  can't  get  away  from  this  Two- 
PaSe  Copy  in  the  May  issues 

^  EDISON    PHONOGMPH 


SOMETHING  to  enjoy  in  the 
evening,  at  home,  in  com- 
fort, without  effort.  Something 
that  is  cleaner,  brighter  and 
more  fascinating  than  most 
entertainment  that  is  planned 
for  and  paid  for. 


The  TiounJ-Up" 


S°71t!nIUS!Ve.Fea,UreS  °f  thC  EdiS°"  PhonoSraPh" 


n--«-  (In-  slaml  ,r.l  I  ,],-,.,,  Records  and  longer  than 
rtls?    U'snocnd  of  fun.    This)  ."  <••  done 


SOME  can,  at  times,  hear  noted  singers 
and  famous  bands  and  orchestras. 
Everybody  can,  at  all  times,  hear 
them,  to  equal  advantage,  through  an 
Edison  Phonograph. 

In  no  other  way  than  through  an 
Edison  Phonograph  can  you  hear,  to 
equal  advantage,  just  those  you  care  most 
for  render  selections  of  your  own  choosing. 

1 1  ED  i  To  is 

AMBEROL 
JRECORD. 


AMABEL 
McKINLE 


Notable  Contributors   to  the  May  Edison   Record  List 

:i\LEY  is  a  not  iblc  addition  I"  II..-  -lair  of  Edison  artists.    Sin-  la  a 

.1  -t.-.iI  m.  rit.  it,.),,,-., i    .  (l.-lijrhtfuH]  sweet  soprano  voir.-  mid 

ravorite  on  the  stag.     Her  own  song,  "Golden  Rod,"i    her  contrlbu- 

li-.n  l;. .  ..r.i-     fr.  -  1  l.ln.l.-,-.  "1  ..ii,ii.aiidi-r-in-l  hi.f  of  U>e  Army  of 


M" 


MiTinini    « " """   «">nographs  and  u«..r.l... 

NATIONAL  PHONOGRAPH  CO.,  23  Lakeside  Ave.,  Orange,  N.  J.  M=TK=rai=«M  ^^aS^ 

Are  you  doing  your  part  by  seeing  that  the  public  can't  get  away  from  your 
store  when  they  want  Edison  Goods? 


12         Edison  Phonograph  Monthly,  May,  1909 

The  Other  13,000 

What  they  are  doing  and  what  they  want  to  know  about. 


W.  A.  Whitmore,  3119  Cumberland  street, 
Phila. — Several  days  ago  I  sent  to  you  one  ot  my 
advertisements,  but  neglected  to  say  that  I  sold 
two  outfits  before  the  job  left  the  printer's  office. 
I  took  the  tip  from  the  Phonograph  Monthly 
and  advertised  to  send  outfits  on  trial.  It  is  the 
way  to  sell  Phonographs. 

Ramsay  &  Co.,  Rocks,  Md. — We  notice  in  the 
Phonograph  Monthly  an  item  about  a  Dealer 
in  a  small  town  of  1,900  inhabitants  getting  or- 
ders or  selling  twenty-nine  machines.  If  you 
will  refer  to  your  records  you  will  find  that  in 
December,  1908,  you  did  not  think  this  town  was 
large  enough  to  put  a  Dealer  in  here  and  we 
had  trouble  to  get  the  Dealers'  Contract,  as  this 
town  is  down  as  ten  inhabitants  on  the  map  or 
by  mercantile  reporters.  Well,  we  succeeded  in 
getting  the  contract  through  and  received  our 
initial  order  of  three  machines  and  150  Records 
January  11,  1909.  Up  to  the  present  time  we 
have  orders  booked  and  signed  and  some  al- 
ready delivered  for  twenty-five  machines,  be- 
sides the  Records  and  four-minute  attachments, 
etc.,  sold  and  delivered.  We  are  carrying  about 
sixty-five  of  the  four-minute  Records  and  about 
300  of  the  two-minute  Records.  Less  than  three 
months  we  have  sold  almost  as  many  as  the 
Dealer  in  the  1,900  town  and  we  think  will  keep 
on  increasing  from  now  on.  We  thought  we 
would   let  vou   know  what  we   were   doing. 


Crescent  Drug  Co.,  Shawnee,  Oklahoma. — We 
find  our  sales  have  greatly  increased  since  we 
completed  our  list  of  Edison  Records,  and  sales 
are  so  easily  made.  We  are  only  sorry  we  did 
not  take  this  step  long  ago.  We  find  that  mail- 
ing the  Phonograms  out  each  month  to  phono- 
graph owners  and  prospective  purchasers  is  a 
great  help. 

S.  Finn,  Walterboro,  S.  C. — Have  you  any 
connection  with  the  sale  of  Edison  Machines  and 
Records  in  Russia  at  present?  Also  which  prin- 
cipal  cities  of   them? 

[We  have  no  direct  connection,  but  our  goods 
are  sold  by  dealers  in  all  of  the  principal 
cities.] 

H.  H.  Caswell,  Harrison,  Maine. — We  appre- 
ciate the  Phonograph  Monthly  very  much.  It 
is  a  great  help  to  the  Dealer. 


Louis  R.  Murray,  Ogdensburg,  N.  Y. — The 
contents  of  the  Edison  Phonograph  Monthly 
are  read  with  as  much  interest  as  any  period- 
ical I  receive.  What's  more  I  find  myself  im- 
patiently awaiting  its  arrival.  I  could  not  bring 
myself  to  miss  one  line,  much  /ess  an  issue. 

You  keep  up  the  crowing;  and  we  can't  help 
laying  eggs.  I  have  just  marked  my  cut-outs 
so  that  I  can  tell  them  at  a  glance.  You  can 
rest  assured  that  my  efforts  will  be  to  sell  every 
cut-out  before  August. 

Amberol  slips  1490  were  j  st  the  thing  to  in- 
clude with  the  April  list,  wh:..  .  went  the  rounds 
of   my  mailing  list. 

The  Levi  Records  are  winners.  That  London 
band    is  just   as   good,   too. 

For  the  Amberols,  I  have  nothing  but  praise. 
In  fact  I  have  sold  almost  twice  as  many  as  the 
Two-Minute  Records  figuring  from  my  total 
sales.  Figuring  from  the  new  Records  since  the 
arrival  of  Amberols,  I  can  safely  say  I  have 
sold    three    to   one   of    the    Four-Minute. 

I  ordered  several  Cuban  and  Mexican  Records 
(instrumental)  and  they  struck  a  right  vein  as 
I  disposed  of  them  in  three  days  by  playing 
them  between  times. 


W.  A.  MacPherson,  Easton,  Me. — Is  it  proper 
for  any  Dealer  in  Edison  goods  to  put  sub- 
agents  into  another  Dealer's  territory?  Ought 
we  as  Edison  Dealers,  to  "butt"  into  another 
Dealer's  territory?  Is  it  just  the  proper  thing 
for  any  Dealer  to  have  sub-agents,  when  the 
established  Dealer  is  carrying  a  large  stock  and 
paying  insurance  and  taxes.  He  should  be  al- 
lowed the  business  in  his  territory.  The  sub- 
agent  has  no  money  invested  and  can  pick  out 
the  sales  without  any  expense,  only  his  time  and 
then  get  the  commission  ? 

[The  principle  back  of  these  questions  cannot 
be  satisfactorily  answered.  No  matter  what  way 
be  the  right  or  wrong  of  the  matter  we  cannot 
attempt  to  settle  it.  Except  in  a  few  somewhat 
isolated  instances  it  is  practically  impossible  for 
us  to  say  where  one  Dealer's  territory  begins 
and  another's  begins.  As  long  as  Dealers  will 
sell  Edison  goods  according  to  the  Dealers' 
Agreement  we  do  not  see  how  we  can  prevent 
one  Dealer  from  selling  in  another  Dealer's 
town,  any  more  than  we  can  prevent  a  Dealer 
from  advertising  and  selling  by  mail  in  all  parts 
of  the  country.] 


Edison  Phonograph  Monthly,  May,  1909         13 


The  Wise  Piano  House,  of  Boise,  Idaho,  re- 
cently issued  a  circular  letter,  reading  in  part 
as  follows,  to  the  prospective  purchasers  of  Pho- 
nographs in  their  vicinity: 

"The  African  missionary,  Royal  J.  Dye,  who 
spent  eleven  years  as  a  missionary  among  the  na- 
tives of  the  Congo,  was  in  Walla  Walla  a  few 
days  ago,  and  bought  from  us  a  $60  Edison 
Phonograph,  along  with  a  lot  of  Records,  extra 
sound  boxes,  reproducers  and  Record  blanks  to 
take  back  there  in  May. 

Those  superstitious  natives  will  surely  scarce- 
ly be  able  at  hist  to  comprehend  these  wonderful 
entertainers,  and  must  experience  that  awful 
sensation  that  any  of  us  would  feel  if  the  Al- 
mighty spoke  to  us  direct.  And  yet  these  ever- 
day  occurrences,  grown  common  place  with  us, 
are  still  wonderfully  wonderful.  We  may  put 
in  cold  storage  our  fruit,  can  or  preserve  it  for  a 
few  years,  but  to  catch  so  fleeting  a  thing  as 
sound  to  be  released  in  full  power  for  future 
generations,  seems  still  to  the  wisest  of  us,  a  feat 
uncanny. 

Mr.  Dye  will  most  likely  record  many  inter- 
esting native  chants  and  songs  for  our  entertain- 
ment on  his  next  return  from  the  Congo. 

It  would  afford  great  pleasure  to  many  who 
read  this,  to  reproduce,  in  after  years,  the  child- 
ish prattle  or  little  songs  of  the  dear  ones,  now 
a  daily  joy,  that  will  then  be  grown,  or  possibly 
passed  away. 

The  opportunity  is  yours.  Call  and  see  us 
about  it.     Easy  terms. 


E.  A.  Schweiger,  664-  Grand  street,  Brooklyn, 
N.  Y. — Kindly  inform  us  how  to  distinguish  the 
difference  between  the  Type  A  and  B  Triumph 
machines  so  as  to  put  on  the  Amberol  attach- 
ments. 

[The  Model  A  Triumph  Phonograph  can  be 
distinguished  from  the  Model  B  Triumph  Pho- 
nograph by  the  cabinet,  the  Model  A  having  a 
flemish  or  green  oak  cabinet,  the  Model  B  having 
the  golden  or  antique  oak. 

The  Model  A  Triumph  Phonograph  has  a 
black  japanned  winding  crank  with  a  slot  cut 
in  the  shaft  to  fit  the  pin  in  the  winding  shaft. 
The  Model  B  Triumph  Phonograph  has  a  nick- 
elled  winding  crank  that  screws  on  to  the  wind- 
ing shaft. 

The  Model  A  Triumph  Phonograph  has  a 
body  which  rests  on  the  top  plate  between  rubber 
cushions,  and  is  bolted  through  the  top  plate 
from  the  upper  side.  The  Model  B  Triumph 
Phonograph  body  has  no  lugs  and  rests  on  the 
top  plate,  being  bolted  from  the  under  side 
of  the   top   plate. 

These  three  distinguishing  features  should 
enable  the  trade  to  identify  the  two  types.] 


G.  B.  &  A.   D.   Clark    Dealers  at  Searchlight, 
Nevada,    recently    published    a    unique    and    con- 
vincing   advertisement    in    their    local    paper.      It 
reads  as  follows: 
No.   of   Phonographs   of   all   kinds    in    use   in 

Searchlight     23 

No.  of  Edison  Phonograhs  in  use  in  Search- 
light       19 

No.  of  Edison  Phonographs  sold  by  us  in  ten 

months    14- 

Merit    Wins. 


A  Live  Wire 

The  force  of  example  may  be  applied  with 
quite  the  same  propriety  to  Jobbers  as  it  is  to 
Jobbers.  If  it  is  advantageous  to  tell  Dealers 
through  the  Phonograph  Monthly  what  other 
Dealers  are  doing,  is  it  not  equally  allowable 
to  point  out  to  Jobbers  what  means  other  Jobbers 
take  to  get  business.  Every  month  the  mails 
bring  to  us  one  of  the  letters  that  the  O.  K. 
Houck  Piano  Co.,  of  Memphis,  Tenn.,  send  out 
to  their  Dealers.  Below  is  the  latest  one,  dated 
April  15.     We  think  this  good  stuff. 

TO   EDISON   DEALERS. 

The  April  list  of  Edison  Records  was  a  busi- 
ness getter  par  excellence  and  the  June  List  en- 
closed herewith  will  certainly  be  a  strong  hot 
weather  trade  magnet. 

Any  legitimate  way  of  getting  people  into 
your  store  should  be  taken  advantage  of  by  you, 
and  we  know  of  no  better  way  than  to  push  the 
new  Records. 

The  National  Phonograph  Company  spends 
thousands  of  dollars  advertising  these  new  Rec- 
ords in  the  magazines,  all  of  which  advertising 
accrues  to  your  benefit  if  you  do  your  part. 

Your  part  is  to  have  the  new  Records  and  to 
let  people  know  you  have  them — which  means 
selling   them. 

Some  dealers  (not  many  Edison,  thank  good- 
ness) imagine  the  summer  season  is  a  necessary 
evil,  others  force  the  issue  and  reap  their  reward 
in  increased  profits. 

Which  one  are  you? 

Confirm  our  belief  that  you  are  the  latter  by 
placing  your  order  for  June  Records  without 
further   delav. 


If  a  pleasant  incident  occurs  in  the  store,  one 
that  has  a  news  value  or  in  which  there  is 
human  interest,  do  not  hesitate  to  "give  it  to  the 
papers.''  They  may  not  mention  your  store  by 
number — and  then  again  they  may.  If  they  do 
not,  those  most  interested  in  the  item  will  be 
sure  to  do  so,  and  every  time  a  retailer's  name 
is  mentioned  'in  a  kindly  way  throughout  his 
territory  it  is  helping  to  make  a  customer. — 
Inland  Stationer. 


14        Edison  Phonograph  Monthly,  May,  1909 


New  Edison  Talent 


UNITED   STATES  MARINE  BAND.   WILLIAM  H.   SANTELMANN,    CONDUCTOR 


MISS    GRACE    CAMERON 


Edison  Phonograph  Monthly,  May,  1909        15 


No.  614 


trade     X^rryr*     MARK 

'Cdtacnrv- 


No.  624 


No.  610 


THE  PHONOGRAPH 

No.  620 


THE  EDISON 
PHONOGRAPH 


No.  612 


No.  622 


No.  650 


Any  one  of  the  above  electros  will  be  sent  to  any  Dealer  who  wants  to  print  business 
cards,  letter  heads,  bill  heads,  etc.    All  that  we  ask  is  a  copy  of  the  job  in  which  it  is  used. 


"Fou  the  Noo" 

It  is  contrary  to  our  custom  to  print  the  words 
of  songs  of  which  we  make  Records,  but  we 
have  had  so  many  requests  from  Dealers  and 
the  public  for  the  words  of  Harry  Lauder's 
song,  "Fou  the  Noo,"  that  we  print  the  words 
below : 

I've  just  come  frae  a  weddin'  or  a  fun'ral, 
A    Chrisn'ing   or   a   something   of   the    kind, 
Of  the  stuff  that  I've  been   drinking's  took  ma  noodle, 
And  ta  what  and  where  I've  been  I  canna  mind. 
I  feel  as  brave  as  any  highway  robber, 
I've    the    courage    of    a   dozen'd   men   the   noo, 
I'm  a  miserable  devil  when   I'm    sober, 
But  I'm  very   very  happy  when  I'm  fou. 

(Coughs)  This  is  the  whiskey  cough  I've  got  I  think. 
When  I  was  going  upstairs  last  night,  the  wife  cried 
down:  "Is  that  you,  John?"  I  said:  "I,  my  ain  it  is 
me,  who  was  yer  expec'ing?"  Och  dear  me,  I'm  telling 
you. 

I   am   fou  the   noo,    absolutely   foo, 
But  I  adore  the  country  I  was   born  in, 
For   my    name   is   Jock  McGraw, 
And  I  dinna  care  a  straw, 

For  I've  something  in  the  bottle   for  the  morning. 
(Coughs.)     Och    I,   Ab-so-lute-ly. 


Co-operation 


The  employees  of  the  Eastern  Talking  Ma- 
chine Company,  Edison  Jobbers  in  Boston,  re- 
cently formed  a  permanent  organization  among 
themselves  for  the  purpose  of  recreation  and 
good-fellowship.  E.  F.  Taft,  the  General  Man- 
ager of  the  Company,  was  elected  President;  A. 
W.  Chamberlin  was  chosen  Vice-President,  and 
S.  J.  Freeman,  Secretary.  The  most  interesting 
thing  about  this  organization  is  the  spirit  of  co- 
operation that  it  represents.  Employees  of  a 
company  do  not,  as  a  rule,  organize  unless  they 
are  on  pretty  good  terms  with  their  employers 
and  with  themselves.  And  when  this  condition 
exists,  the  maximum  amount  of  co-operation  is 
secured.  Organizations  of  this  kind  are  a  good 
thing  for  both  employer  and  employed  and  the 
example  set  by  the  Eastern  Talking  Machine 
Co.  might  be  followed  to  excellent  advantage  by 
the  employes  of  other  Edison  Jobbers. 


16        Edison  Phonograph  Monthly,  May,  1909 

Advance   List 

Of  Edison  Standard  and  Edison  Amberol   Records 

for   July,     1909 

rHE  Standard  and  Amberol  Records  listed  below  will  be  shipped  jrom  Orange  in  time  to  reach 
all  Jobbers  in  the  United  States  and  Canada  bejere  June  25th,  1909,  all  things  being  favorable, 
and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  June  24th.  They  must  not,  however,  be  ex- 
hibited, demonstrated  or  placed  on  sale  by  Jobbers  or  Dealers  until  8  A.  M.  on  June  25th. 
Supplements,  Phonograms,  Bulletins  and  Hangers  will  be  shipped  with  Records.  These  may  be  distributed 
to  Dealers  after  June  20th,  but  must  not  be  circulated  among  the  public  before  June  25th.  Jobbers  and 
Dealers  may,  however,  deposit  Supplements  and  Phonograms  in  Mail  Boxes  or  Post  Offices  after  5  P.  M. 
on  June  24th,  for  delivery  on  the  following  day.  Jobbers  are  required  to  place  orders  for  June  Records 
on  or  before  May  10th.  Dealers  should  place  July  orders  with  Jobbers  before  May  10th  to  insure 
prompt  shippment  when  Jobbers''  stock  is  received. 

Edison  Standard  Records  for  July 

10157  The  Peacock  Edison  Concert  Band 

A  characteristic  number  by  L.  P.  Laurendeau,  the  writer  of  numerous  popular  instrumental 
compositions,  many  of  which  are  listed  in  the  Edison  catalogues.  A  truly  pleasing  selection. 
Publisher,  Carl  Fischer,  New  York. 

10158  Help  !  Help  !  Help  !  I'm  Falling  In  Love  Grace  Cameron 

The  title  is  the  wail  of  a  young  miss  who  has  been  made  nervous  and  shy  and  whose  heart 
has  been  set  fluttering  by  meeting  a  certain  young  man.  She  declares  she  is  falling  in  love 
and  wants  some  handsome  life  saver  to  come  to  her  rescue.  Miss  Cameron  sings  this  song  on 
the  stage  and  naturally  makes  an  excellent  Record  of  it.  Orchestra  accompaniment.  Music, 
Harry  Von  Tilzer;  words,  Vincent  Bryan;  publishers,  Harry  Von  Tilzer  Music  Publishing 
Co.,  New  York. 

10159  Tittle,  Tattle,  Tattle  Tale  Byron  G.  Harlan 

A  new  "kid"  song  similar  to  "Smarty"  (our  Record  No.  9872)  and  constructed  around  the 
derisive  sentence  so  well  known  to  every  school  child.  Who,  no  matter  how  old,  can  forget 
the  penalty  imposed  for  telling  tales?  This  song  cannot  fail  to  recall  such  childhood  days. 
The  air  of  the  song  is  catchy  and  ought  to  make  it  as  popular  as  "Smarty,"  "Schooldays"  and 
similar  compositions.  Orchestra  accompaniment.  Music  and  words,  Herbert  Ingraham; 
publisher,  Shapiro,  New  York. 

10160  I  Used  to  be  Afraid  to  Go  Home  in  the  Dark  Medley  Albert  Benzler 

Another  of  Mr.  Benzler's  clever  xylophone  solos.  It  includes  these  three  popular  hits:  "I 
Used  to  Be  Afraid  to  Go  Home  in  the  Dark,"  "My  Rosy  Rambler"  and  "When  I  Marry 
You."     Orchestra    accompaniment. 

10161  The  Whitewash  Man  Arthur  Collins 

A  coon  character  song  by  the  writers  of  the  popular  "Meet  Me  in  Rosetime  Rosie"  (our 
Record  No.  10079)  and  many  other  widely  known  songs.  It  is  spring  and  the  whitewash  man 
sings  of  his  importance  at  this  season  of  the  year.  No  singer  in  the  Edison  catalogue  could 
make  a  better  Record  of  this  kind  of  song  than  Mr.  Collins.  It  will  recall  the  success  that 
he  had  in  "Any  Rags"  and  similar  popular  songs.  Orchestra  accompaniment.  Music,  Jean 
Schwartz;  words,  William  Jerome;  publishers,  Cohan  &  Harris  Publishing  Co. 

10162  Blue  Feather  Ada  Jones  and  Billy  Murray 

An  Indian  love  song  on  the  style  of  "Rainbow"  (our  Record  No.  10049),  which  is  also  sung 
by  Miss  Jones  and  Mr.  Murray.  The  publishers  of  "Blue  Feather"  expect  it  to  be  a  great 
success  and  they  predict  that  within  a  very  short  time  it  will  be  whistled  and  sung  from  one 
end  of  the  country  to  the  other.  It  possesses  the  essential  qualities  of  attractive  words  and 
pleasing  rhythm.  Orchestra  accompaniment.  Music,  Theodore  Morse;  words,  Jack  Mahoney; 
publishers,  Theodore  Morse  Music  Co.,  New  York. 

10163  Nobody  Knows,  Nobody  Cares  Will  Oakland 

A  sentimental  song  perfectly  fitted  to  Mr.  Oakland's  remarkable  counter-tenor  voice.  It  was 
written  by  Chas.  K.  Harris  and  is  regarded  by  him  as  one  of  his  best  songs  in  some  time. 
Some  of  Mr.  Harris'  recent  successes  are  "I'm  Starving  for  One  Sight  of  You"  (our  Record 
No.  9977)  and  "Always  Me"  (our  Record  No.  10009).  Orchestra  accompaniment.  Publisher, 
Chas.  K.   Harris,   New  York. 


Edison  Phonograph  Monthly,  May,  1909       17 

10164  Braham's  Medley  Jig  New  York  Military  Band 

A  jig  with  the  real  dancing  swing  to  it>  compiled  by  the  late  Dave  Braham,  whose  musical 
contributions  to  the  old  Harrigan  and  Hart  shows  were  such  a  big  part  of  those  entertain- 
ers' success.  The  late  Wallace  Reeves,  director  of  the  American  Band  of  Providence,  and 
afterward  successor  to  the  late  P.  S.  Gilmore,  arranged  it  for  Military  Band  and  played  it 
with  great  success  with  the  organization  of  which  he  was  the  head.  Publisher,  W.  H.  Cundy, 
Boston,  Mass. 

10165  Abie,  Take  an  Example  from  Your  Fa'der  James  Brockman 

A  Hebrew  dialect  song  in  which  a  prosperous  Hebrew  gives  some  timely,  though  humorous, 
advice  to  his  son.  The  Record  will  show  that  Mr.  Brockman  is  quite  as  good  in  Hebrew 
dialect  as  he  is  in  Italian.  He  will  be  recalled  as  the  writer  of  several  excellent  Edison 
Records  in  Italian  dialect.  Orchestra  accompaniment.  Words  and  music,  James  Brockman; 
publishers,  M.  Witmark  &  Sons,  New  York. 

10166  Sweet  Peace,  the  Gift  of  God's  Love  Edison  Mixed  Quartette 

Although  a  sacred  selection,  this  Record  will  appeal  to  all  Phonograph  owners  because  of  its 
delightful  melody  and  its  splendid  rendition  by  the  Edison  Mixed  Quartette.  Unaccompanied. 
Music  and  words,  P.  P.  Bilhorn. 

10167  It  Happens  in  Many  Families  Billy  Murray 

A  comic  song  descriptive  of  what  happened  in  the  years  following  the  marriage  of  Joe  and  Flo. 
Many  families  will  find  some  familiar  things  in  the  words  of  the  song.  Orchestra  accompani- 
ment. Music,  Edward  Flanagan;  words,  Tudor  Cameron;  publishers,  M.  Witmark  &  Sons, 
New  York. 

10168  Yankiana  Rag  American  Symphony  Orchestra 
This  composition  is  featured  in  Anna  Held's  musieal  production,  "Miss  Innocence."     It  cannot 
fail  to  please  all  lovers  of  light  musical  compositions  when  rendered  by  orchestra.     Composer, 
Melville  J.  Gideon ;  publisher,  Shapiro,  New  York. 

10169  Uncle  Josh  at  a  Baseball  Game  Cal  Stewart 

The  baseball  season  is  now  increasing  in  interest,  the  fans  are  beginning  to  get  a  line  on  the 
leaders,  and  everything  in  the  way  of  baseball  will  arouse  considerable  interest.  Uncle  Josh's 
baseball  experiences,  as  given  on  this  Record,  are  therefore  timely  and  the  Record  ought  to 
be  in  great  demand.     The  words  on  the  Record  are  original  with  Mr.  Stewart. 

10170  Heinie  Waltzed  'Round  on  His  Hickory  Limb  Collins  and  Harlan 

Although  Heinie  had  a  wooden  leg  he  indulged  in  dancing.  The  song  describes  his  success 
in  waltzing  with  such  a  handicap.  It  is  one  of  the  hits  in  the  leading  vaudeville  houses. 
Music  and  words,  Herbert  Ingraham;  publisher,  Shapiro,  New  York. 

10171  I  Want  a  Little  Corner  in  Your  Heart  Ada  Jones 

A  coon  love  song  that  should,  if  merit  of  words  and  an  attractive  melody  are  an  indication, 
be  one  of  the  successes  of  the  year.  It  is  above  the  ordinary  in  attractiveness.  It  will  recall 
the  success  that  Miss  Jones  had  in  singing  "My  Carolina  Lady"  (our  Record  No.  8948)  and 
"Just  A  Little  Rocking  Chair  and  You"  (our  Record  No.  9222).  Orchestra  accompaniment. 
Music,  Kerry  Mills;  words,  Andrew  B.  Sterling;  publisher,  F.  A.  Mills,  New  York. 

10172  "The  Fans"  March  John  Kimmble 

An  accordion  solo.  Another  of  Mr.  Kimmble's  own  compositions.  It  is  well  written  and 
played  in  his  usual  clever  manner.    Piano  accompaniment. 

10173  Go  Easy  Mabel  Edward  Meeker 
Mabel  is  a  young  woman  with  the  champagne  habit.    Her  "steady"  is  only  a  ribbon  clerk,  and 
when   they  go  out  to   dine,   Mabel's   liberality  in   ordering  things   to   eat   and   drink   causes 
Percival  to  beg  her  to  "go  easy,"  because  he  is  not  a  Pittsburg  man,  and,  therefore,  not  able 

to  pay  the  bills.  Orchestra  accompaniment.  Music  by  J.  Fred  Helf,  composer  of  "Make  a 
Noise  Like  a  Hoop  and  Roll  Away"  (our  Record  No.  10122)  ;  words,  Ren  Shields,  Ed.  Moran 
and  Will  D.  Cobb;  publishers,  Helf  &  Hager  Co.,  New  York. 

10174  Good  Night,  Moonlight  Premier  Quartette 
A  sentimental  ballad  of  the  same  style  and  character  as  "Blue  Bell"   (our  Record  No.  8655), 
written  by  Theodore  Morse,  who  wrote  the  music  of  this  selection.     The  Premier  Quartette 
sings  it  in  a  manner  that  must  please  those  who  appreciate  quartette  singing.     Unaccompanied. 
Words,  Jack  Mahoney;  publishers,  Theodore  Morse  Music  Co.,  New  York. 

10175  Flanagan's  Boarding  House  Steve  Porter 
Mr.  Flanagan's  vaudeville  specialties  are  always  clever  and  amusing,  but  this  is  better  than 
the  average.  It  includes  lots  of  funny  things,  such  as  the  exclamation  of  the  landlady,  when 
the  boarder  found  a  needle  in  the  soup,  that  it  was  a  typographical  error;  it  was  meant  to  be 
"noodle,"  not  "needle."  If  anyone  thinks  that  the  Flanagan  series  has  run  out,  he  wants  to 
hear  this  one  and  he  will  change  his  mind. 


18       Edison  Phonograph  Monthly,  May,  1909 

10176     Thomas  Jefferson  March  United  States  Marine  Band 

The  opportunity  to  hear  another  Standard  Record  by  this  superb  band  organization  will  be 
widely  welcomed.  William  H.  Santelmann,  the  conductor  of  the  Marine  Band,  is  the  com- 
poser of  the  selection,  and  between  the  merit  of  the  composition  and  his  successful  leadership, 
the  Record  is  one  that  will  delight  all  lovers  of  band  music. 

Edison  Amberol  Records 

155  Egmont  Overture  Edison  Concert  Band 

This  famous  overture  was  written  by  Ludwig  von  Beethoven  in  his  "second  period"  of  com- 
position (1800-1815),  marking  the  zenith  of  his  best  works.  It  was  composed  for  Goethe's 
tragedy  of  "Egmont."  It  is  an  intense  and  powerful  tone-picture  expressing  the  tragic  events 
of  this  great  drama.  Beethoven  was  born  December  16,  1770,  at, Bonn  on  the  Rhine,  and  died 
,       in  Vienna,  March  26,  1827.     Of  all  the  musical  composers  he  stands  pre-eminent. 

156  The  Tough  Kid  on  the  Right  Field^Fence  Digby  Bell 
A  doubly  attractive  Record.  It  is  made  by  Digby  Bell,  one  of  the  best-known  men  in  comic 
opera  and  vaudeville,  who  hereby  makes  his  initial  bow  to  the  Edison  Phonograph  public. 
Its  other  attraction  is  the  realistic  baseball  talk  indulged  in  by  the  youngster  from  a 
"deserved"  seat  on  the  right  field  fence.  He  tells  the  "home  team  how  to  play  the  game  and 
what  he  thinks  of  them  when  their  playing  isn't  up  to  his  standard.  He  is  a  type  of  baseball 
"fan"  found  alike  on  the  grandstand  and  on  the  bleachers.  The  Record  ought  to  be  a  real 
treat  to  everyone  who  understands  the  language  of  our  national  game.  It  ought  to  go  a  long 
way  towards  establishing  Mr.  Bell's  popularity  as  a  maker  of  Edison  Records. 

157  My  Rancho^Maid  Mabel  McKinley 
Another  of  Miss  McKinley's  own  compositions  and  as  pleasing  in  words  and  melody  as  her 
others.     Miss  McKinley's  rendition  of  the  song   for  our  Record   is   as  charming   as  that   of 
"Golden  Rod"   and  "Anona,"  given  in  the  May  and  June  lists.     Music  and  words,  Mabel 
McKinley;  publisher,  Leo  Feist,  New  York. 

158  Clancy's  Wooden  Wedding  Edward  Meeker 
This  selection  was  one  of  the  largest  sellers  in  the  present  catalogue  of  Standard  selections, 
and  its  popularity  has  induced  us  to  make  an  Amberol  Record  of  it.  It  has  been  added  to  and 
worked  up  with  a  number  of  novel  effects,  making  it  a  Record  that  will  be  wanted  by  those 
who  already  have  the  shorter  Record  as  well  as  by  those  who  do  not  have  it  at  all.  It  almost 
makes  one's  head  ache  to  hear  Mr.  Meeker's  enumeration  of  the  things  that  happened  at  Mr. 
Clancy's  tenth  wedding  anniversary.     Orchestra  accompaniment.     Words  by  Teddy  Simons. 

159  You're  a  Grand  Old  Bell  Byron  G.  Harlan  and  Chorus 
A  patriotic  Record  that  will  appeal  to  all  sections  of  the  country.     Naturally,  the  "Grand  Old 
Bell"  is  the  Independence  Bell  of  Revolutionary  fame.    The  words  pay  a  splendid  tribute  to 

it  and  the  music,  with  incidental  effects,  combine  to  make  up  one  of  the  most  attractive 
Records  we  have  put  out  in  some  time.  Music,  Johann  C.  Schmid;  words,  J.  E.  Dempsey; 
publishers,  H.  A.  Weymann  &  Son,  Philadelphia. 

160  The  Bachelors  Waltz  United  States  Marine  Band 
Another  composition  by  William  H.   Santelmann,   the   leader  of  Washington's   famous  band 
organization,  and  played  in  a  manner  most  creditable  to  both  composer  and  band.     It  is  not 
easy  to  find  proper  words  to  describe  band  Records.    They  must  be  heard  to  be  appreciated. 

161  I  Surrender  All  Edison  Mixed  Quartette 

An  unaccompanied  sacred  selection  that  made  a  great  success  on  the  two-minute  list.  It  is 
here  given  with  additional  verses  and  new  features.  The  first  and  third  verses  are  sung  by 
soprano  and  contralto,  the  second  and  fourth  by  tenor  and  basso.  The  entire  quartette  join 
in  the  choruses.  This  Record  will  find  a  place  in  all  collections  of  sacred  selections.  Music, 
W.  S.  Weeden;  words,  J.  H.  Van  De  Venter. 

162  On  a  Monkey  ^Honeymoon  Collins  and  Harlan 
Another  tale  of  the  jungle,  a  monkey  ditty  written  in  the  same  style  and  by  the  same  com- 
poser as  "In  Monkey  Land"  (our  Record  No.  9700)  and  "Down  in  Jungle  Town"  (our 
Record  No.  9941).  The  song  has  its  full  share  of  swing  so  characteristic  of  these  monkey 
songs.  Orchestra  accompaniment.  Music,  Theodore  Morse;  words,  Jack  Mahoney;  publishers, 
Theodore  Morse  Music  Co.,  New  York. 

163  Prelude  and  Intermezzo — "Cavalleria  Rusticana"  American  Symphony  Orchestra 
"Cavalleria  Rusticana"  won  the  prize  offered  by  Sonzogno,  the  music  publisher,  for  the  best 
one-act  opera.  It  created  a  genuine  sensation  at  its  first  performance,  in  the  Costanzi 
Theatre,  Rome,  May  17,  1890,  and  has  since  been  heard  the  world  over.  The  subject  is  a 
tragic  tale  of  Sicilian  peasant  life,  and  the  impressive  characteristic'  of  the  music  is  its 
dramatic  intensity.  The  Record  contains  the  Prelude  to  the  Opera  and  the  famous  Intermezzo. 
Composer,  P.  Mascagni;  publisher,  Carl  Fischer,  New  York. 

*This  Record  will  be  illustrated  on  cover  of  July  Phonogram. 


Edison  Phonograph  Monthly,  May,  1909        19 

164  When  a  Fellow's  on  the  Level  with  a  Girl  That's  on  the  Square 

Billy  Murray  and  Chorus 

One  of  Victor  Moore's  songs  in  Geo.  M.  Cohan's  musical  comedy,  "The  Talk  of  New  York." 
The  lesson  taught  in  this  composition  will  meet  even  Mr.  Roosevelt's  ideas  of  a  square  deal. 
It  also  gives  some  incidental  advice  that's  worth  while.  Music  and  words  by  Geo.  M.  Cohan; 
publisher,  F.  A.  Mills,  New  York. 

165  Thy  Hallowed  Presence  Edison  Mixed  Quartette 

An  anthem  of  the  better  grade  and  one  that  often  finds  a  place  in  the  musical  programmes 
of  the  large  churches  where  quartette  singing  is  a  feature.  It  is  sung  with  organ  accompani- 
ment. Music,  Charles  Davis  Carter;  words,  P.  McNiven  Bennie;  publisher,  G.  Schirmer, 
New  York. 

166  The  Marathon  Two-Step  New  York  Military  Band 

Another  Amberol  Record  made  especially  for  dancing.  It  was  made  under  the  direction  of  a 
professional  dancing  master,  and  is  guaranteed  by  our  Recording  department  to  be  played  in 
correct  time  for  the  two-step,  if  played  on  Phonographs  running  at  the  proper  speed.  Com- 
poser, Mark  Phillips;   publisher,  Carl  Fischer,  New  York. 

167  Where  is  My  Wandering  Boy  To-Night?  Frederick  Gunster 

The  old  familiar  hymn,  which  is  regarded  as  more  of  a  temperance  selection  than  sacred.  It 
is  a  great  favorite  at  temperance  revivals  and  meetings.  It  is  one  of  those  compositions  that 
will  live  many  years  after  thousands  of  present  day  popular  songs  are  forgotten.  The  Record 
is  made  by  Frederick  Gunster,  another  new  Edison  artist,  who  has  a  pleasing  tenor  voice. 
Music  and  words,  Robert  Lowry;  publishers,  Bigel'ow  &  Main,  New  York. 

168  Moving  Day  at  Pumpkin  Center  Cal  Stewart 

Pumpkin  Center,  according  to  Mr.  Stewart's  telling,  has  passed  through  many  notable  days, 
but  moving  day  is  quite  the  greatest  of  all.  You  will  believe  this  when  you  hear  Uncle 
Josh  tell  of  the  many  events  which  transpired  on  that  day.  There  is  a  laugh  at  every  sentence, 
which  means  that  you  laugh  from  beginning  to  end  of  the  Record. 

169  Levi's  Famous  "Reuben"  Songs  Maurice  Levi  and  His  Band 

The  most  popular  compositions  of  Maurice  Levi  are  his  Reuben  songs,  which  were  written 
while  he  was  director  of  the  Roger  Brothers'  musical  productions.  This  Record  contains 
"When  Reuben  Comes  to  Town"  and  "Wedding  of  the  Reuben  and  the  Maid."  Both  of  these 
were  written  and  were  popular  several  years  ago,  but  they  are  no  less  attractive  now  than 
they  were  then  and  we  believe  that  the  Record  will  be  one  of  the  best  sellers  of  the  month. 

170  Only  a  Pansy  Blossom  Will  Oakland  and  Chorus 

In  the  opinion  of  the  entire  Edison  organization,  this  Record  will  be  the  hit  of  the  year.  It 
will  be  scarcely  less  popular  than  "Silver  Threads  Among  the  Gold,"  which,  when  rendered 
by  a  counter-tenor  voice,  has  become  almost  a  classic.  "Only  a  Pansy  Blossom,"  is  an  old- 
time  selection  which  was  immensely  popular  years  ago,  and  still  retains  its  hold  upon  the 
public.  Mr.  Oakland's  solo  work  is  perfect  and  the  chorus  assistance  given  him  is  equal  to 
any  quartette  Records  put  out  in  some  time.  Music,  Frank  Howard ;  words,  E.  E.  Rexford ; 
publishers,  The  John  Church  Co.,  New  York. 

171  Call  to  Arms  Peerless  Quartette 

A  combination  singing  and  talking  Record.  The  sketch  portion  was  written  by  Albert 
Campbell.  It  serves  to  introduce  singing  of  war  songs,  bugle  calls,  beating  of  horses'  hoofs, 
cheers,  cavalry  effects,  drum  rolls,  fife  and  drum,  and  quartette  singing.  The  variety  of 
features  in  this  Record  will  certainly  make  it  popular.     Unaccompanied. 

172  Ballet  Music  from  William  Tell  Edison  Concert  Band 

"William  Tell,"  Rossini's  masterpiece,  was  first  given  at  the  Paris  Opera,  August  3,  1829. 
In  the  opera  a  grand  ballet  is  introduced  in  the  second  act,  and  the  music  of  this  contains 
some  of  the  finest  melodies  of  the  score.  The  ballet  music  as  an  instrumental  number  is  a 
favorite  concert  piece.  Our  Record  contains  two  of  the  most  popular  numbers  of  the  suite.  It 
requires  no  musical  training  to  appreciate  this  music,  for  its  delightful  character  must  appeal  to 
everyone.     Publishers,  The  John  Church  Co.,  New  York. 

173  That's  Why  I  Won't  Say  Good-Bye  Harlan  and  Stanley 

A  descriptive  song  for  tenor  and  baritone.  It  is  the  story  of  a  member  of  the  life  boat  crew 
who  would  not  say  good-bye  to  his  sweetheart  when  the  boat  went  out  to  sea.  The  ending 
is  pathetic,  for  he  did  not  return.  Orchestra  accompaniment.  Music  and  words,  Alan 
Rattray. 

174  National  Emblem  March  New  York  Military  Band 

A  spirited  and  vigorous  march'  which  echoes  a  stirring  strain  of  "The  Star  Spangled  Banner." 
Composer,  E.  E.  Bagley;  publisher,  E.  S.  Williams,  Boston,  Mass. 


20        Edison  Phonograph  Monthly,  May,  1909 

Tr  ade    Bulletins 


Suspended  List,  April  20, 1909 

Superseding  All  Previous  Lists 

This    list    is    supplemental    to    the    Suspended 
Lists    which    appeared    in    the    June,    1908,    and 
succeeding    issues    of    the    Edison    Phonograph 
Monthly.     These  are  still  in  force  and  must  be 
given  the  consideration  by  the  Trade  as   if  re- 
printed in  full  herewith. 
IA.,  Linden — D.  Z.  Roland. 
IND.,  Amboy — T.  C.  Pearson. 
NEB.,  Oakland — M.  C.  Freed. 
NEV.,  Carson  City — Benj.  J.  Sweetland. 

Miss  Rubel  Sweetland. 
OHIO,  Cleveland — Merkle  &  Burge. 
OKLA.,   Anadarko — City   Drug   Co.,    (Wood    & 

Wade,  Props.) 
PA.,  Milton — G.  Dal.  Fox  &  Bro.,    (Fox  Bros.) 
VT.,  Newport — E.   F.  Humphrey. 

Montpelier — J.  E.  Leland. 
VA.,  Charlottesville — J.  P.  Ellington. 
W.  VA.,  Moundsville — Riley  &  Fox. 
WIS.,  Janesville — F.  E.  Williams. 
CAN.,  Ont.,  Berlin — F.  I.  Weaver  &  Co. 

Waterloo — F.  I.  Weaver  &  Co. 

Jobbers  and  Dealers  are  asked  not  to  supply 
any  of  the  above  named  firms  with  our  appa- 
ratus, at  addresses  given  or  any  other  address. 


Sales  Department  Bulletin  No.  27 

April 5,  1909 

Trade  Information  for  Dealers 

All  correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT,  Orange,  N  J. 

We  have  been  reliably  informed  that  some  of 
our  Jobbers  are  still  consigning  goods  of  our 
manufacture  to  Edison  Dealers;  this,  notwith- 
standing the  fact,  that  such  action  is  a  distinct 
violation  of  a  clause  in  our  Jobbers'  Agreement 

We  were  firmly  convinced  that  this  undesir- 
able feature  of  our  business  had  been  entirely 
eliminated,  until  the  matter  was  very  recently 
drawn  to  our  attention,  and  we  would  now  re- 
spectfully request,  that  if  any  of  our  Jobbers 
have  been  indulging  in  this  practice,  that  the/ 
immediately  discontinue  this  method  of  handling 
our  goods. 

Regretting  sincerely  the  necessity  for  issuing 
this  letter,  and  hoping  that  it  may  not  prove 
necessary  for  us  to  take  any  other  action,  we  beg 
to  remain. 


"You're  a  Grand  Old  Bell" 

The  song  with  the  above  title,  included  in 
the  Amberol  Records  for  July,  is  the  first  song 
ever  written  about  the  Liberty  Bell  at  Philadel- 
phia.    It  seems  incredible  that  the   praises  of  a 


bell,  so  universally  known  and  loved  as  the 
Liberty  Bell,  should,  for  all  these  years,  go  un- 
sung. 

The  writers  of  the  song  have  brought  before 
every  American  a  long  neglected  duty,  and,  in- 
cidently,  have  given  to  the  public,  a  ringing  mus- 
ical composition,  which,  from  an  artistic  point 
of  view,  stands  as  a  classic,  while  the  words 
have  an  instruction  in  themselves  to  both  young 
and  old.  Twenty-seven  of  the  public  schools  of 
Philadelphia  are  teaching  the  song  to  the  school- 
children, showing  that  it  can  be  used  without 
regard  to  class  or  creed. 

At  the  Children's  Carnival,  in  Atlantic  City, 
during  the  coming  summer,  it  will  be  sung  by  a 
chorus  of  two  thousand  children's  voices;  all  of 
which  is  evidence  that  the  efforts  of  the  writers 
have  met  with  instant  appreciation,  and  that 
"You're  a  Grand  Old  Bell"  is  destined  to  be- 
come one  of  the  nation's  own  songs.  It  is  pub- 
lished by  H.  A.  Weymann  &  Son,  Edison  Job- 
bers of  Philadelphia. 


Watch  for  the  papers  of  the  Continuous  Ex- 
change Proposition.  If  you  don't  use  them  now 
keep  them  till  you  need  them. 


Edison  Phonograph  Monthly,  May,  1909 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Birmingham — Talking  Machine  Co. 

Mobile — W.  H.  Reynalds. 

Montgomery — R.    L.    Penick. 
ARK.,  Fort  Smith — R.  C.  Bollinger. 
CAL.,  Los  Angeles — Southern   Cal.  Music  Co. 

Sacramento — A.  J.  Pommer  Co. 

San  Francisco — P.  Bacigalupi  &  Sons. 
Pacific  Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 
CONN.,  New  Haven — Pardee-Ellenberger  Co. 
D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 
GAM  Atlanta — Atlanta  Phonograph  Co. 
Phillips  &  Crew  Co. 
Waycross — Youmans  Jewelry   Co. 
IDAHO,  Boise — Eiler's  Piano  House. 
ILL.,  Chicago — Babson  Bros. 
.Lyon    &   Healy. 
James  I.  Lyons. 
The  Vim  Co. 
Montgomery  Ward  &  Co. 
Rudolph  Wurlitzer  Co. 
Peoria — Chas.  C.  Adams  &  Co. 

Peoria  Phonograph  Co. 

Q,uincy — Quincy  Phonograph  Co. 

IND.,   Indianapolis — Indiana  Phono.   Co. 

Kipp-Liink  Phonograph  Co. 
IOWA,  Des  Moines — Harger   &  Blish. 
Hopkins  Bros.  Co. 
Dubuque — Harger  &  Blish. 
Fort  Dodge — Early  Music  House. 
Sioux  City — Early  Music  House. 
KY,  Louisville — Montenegro -Riehm  Music  Co. 
LA.,   New   Orleans — William   Bailey. 

National  Automatic  Fire   Alarm   Co. 
MAINE,  Bangor — S.  L.  Crosby  Co. 
Portland — W.  H.  Ross  &  Son. 
MD.,  Baltimore — E.  F.  Droop  &  Sons  Co. 
MASS.,  Boston — Boston  Cycle  &  Sundry  Co. 
Eastern  Talking  Mach.     Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Fitchburg — Iver  Johnson  Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
New  Bedford — Household  Furnishing  Co. 
Springfield — Flint   &   Brlckett   Co. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 
MICH.,  Detroit— American  Phono.  Co. 

Grinnell  Bros. 
MINN.,  Minneapolis — 

Minnesota  Phono.  Co. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 
Minnesota   Phonograph    Co. 
MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Louis — Koerber-Brenner  Music  Co. 
Silverstone  Talk.  Mach.  Co. 

MONT.,  Helena — Frank  Buser. 
NEB.,  Lincoln — Ross  P.  Curtice  Co. 

H.  E.  Sidles  Phono.  Co. 
Omaha — Nebraska  Cycle  Co. 

Shultz  Bros. 

N.  H.,  Manchester1 — John  B.  Varick  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — A.   O.  Petit 
Paterson — James  K.  O'Dea, 
Trenton — Stoll  Blank  Book  and  Station- 
ery Co. 
John  Sykes. 

N.  Tn  Albany — Finch  &  Hahn. 
Astoria — John  Rose. 
Brooklyn — A.   D.   Matthews'   Sons. 
Buffalo — W.  D.  Andrews. 
Elmira — Elmira  Arms  Co. 


Gloversville — American   Phono,   Co, 
Kingston — Forsyth   &  Davis. 
New   York   City — Blackman    Talking  Ma- 
chine Co. 

J.   F.  Blackman  &   Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Jacot  Music  Box  Co. 

Victor  H.  Rapke. 

Regina  Co. 

Siegel-Cooper  Co. 

John  Wanamaker. 
Oswego — Frank  E.  Bolway. 

Rochester — Mackie  Piano,  O.   &  M.   Co. 

Talking  Machine  Co. 
Schenectady — Finch  &  Hahn. 

Jay  A.  Rickard  &  Co. 
Syracuse — W.   D.  Andrews. 
Troy — Finch   &  Hahn. 
Utica — Arthur   F.    Ferriss. 

William  Harrison. 

Utica  Cycle  Co. 

OHIO,  Canton — Klein  &  Heffelman  Co. 

Cincinnati — Ball-Fintze   Co. 
Milner  Musical  Co. 
Rudolph  Wurlitzer  Co. 

Cleveland — Eclipse  Musical  Co. 

Columbus — Perry  B.  Whitsit  Co. 

Dayton — Niehaus  &  Dohse. 

Newark — Ball-Fintze  Co. 

Toledo — Hayes  Music  Co. 
OREGON,  Portland — Graves  Music  Co. 
OKLA.,  Oklahoma  City — Smith's  Phono.  Co. 
PENNA.,  Allentown — G.   C.   Aschbach. 

Easton — The  Werner  Co. 

Philadelphia — Louis  Buehn   &  Bro. 

C.  J.  Heppe  &  Son. 
Lit  Bros. 

Penn   Phonograph   Co. 

John    Wanamaker. 

Western  Talking  Mach.  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg— Standard  Talk.  Mach.  Co. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
Willinmsport — W.   A.   Myers. 
R.  I.,  Providence — J.  A.  Foster  Co. 

Household  Furniture  Co. 

J.  Samuels  &  Bro. 

TENN.,  Knoxville — Knoxville  Typewriter  and 
Phonograph  Co. 

Memphis — F.  M.  Atwood. 
O.  K.  Houck  Piano  Co. 

Nashville — Magruder  &  Co. 

Nashville  Talking  Mach.  Co. 
TEX.,  Dallas — Southern  Talking  Machine  Co. 

El  Paso — W.  G.  Walz  Co. 

Fort  Worth — Cummings,  Shepherd  &  Co. 

Houston — Houston  Phonograph  Co. 

San  Antonio — H.  C.  Rees  Optical  Co. 
UTAH,  Ogden — Proudflt  Sporting  Goods  Co. 

Salt  Lake  City — Clay  ton  -Daynes  Music  Co. 
VT.,  Burlington — American  Phono.  Co. 
VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Bruce  &  Brown  Co.,  Inc. 

D.  S.  Johnston  Co. 

Spokane — Spokane  Phonograph  Co. 
WIS.,  Milwaukee — Lawrence  McGreal. 
CANADA,  Quebec — C.  Robitaille. 

St.  John — W.  H.   Thorne  &  Co.,   Ltd. 

Toronto — R.  S.  Williams  &  Sons  Co.,  Ltd. 

Vancouver — M.  W.  Waitt  &  Co. 

Winnipeg — R.  S.  Williams   &  Sons  Co.,  Ltd. 


Broaden 
\bur  Field 


— and  increase  your  sales.     A  dealer  makes  a  serious  mistake 
by    selling  records  and  instruments   for  amusement    purposes 
alone.     There  is  besides  the   amusement  field  the  vast  field  of 
education  from  which  can  be  reaped  an  abundant  business.     Here 
the  dealer  can  increase  the  sale  of  records  to  those  who  already 
own  phonographs,  and   can  sell  both  instruments  and  records  to  a 
very  large  number  of  cash  customers  who  would  never  think  of  buy- 
ing a  phonograph  except  for  educational  purposes.     All  this  is  made 
possible  through 

I.C.S.  LANGUAGEjYSTEM 

^mornadd.SdUon^ 
PHONOGRAPH 

There  is  a  great  opportunity   for  you  to   sell   I.  C.  S.  Lan- 
guage  Outfits   to   people  who   are    going   abroad  or  who   desire 
to  learn  a  language  for  the  sake  of  the  knowledge  of  it  alone;  to 
those  who  desire  to  qualify  for  positions  as  translators  and  for- 
eign correspondents;  and  to  foreigners  who  wish  to  learn  to 
speak  English.      No  sledge  hammer  is  needed  to  get  it 
clearly  into  your  head  that    this  presents    a  sure  way 
of   broadening  your   field  of  work    and    increas   Ag 
your    sales.      For    the    sake  of    good    business 
sense,  boom  the  I.  C.  S.  Language  feature  of 
the  business. 

International 
Correspondence   Schools 

SCRANTON,   PA. 


*&/£  EDISON 
PHONOGRAPH 
MONTHLY 


Vol.  VII 


June,  1909 


No.  6 
Short 

Sermons 

From 

Familiar 

Texts. 


Plant  the 
where   you 
will  never 


^/Te  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  June,  1909 

Short  Sermons  from  Familiar  Texts  - 

Important  Announcement — Victor  Herbert  Makes  an  Ex- 
clusive Contract  with  National  Phonograph  Co. 
Reproduction  of  Photograph  of  Mr.  Herbert 
Sketch  of  Mr.  Herbert's  Life  and  Work 
Mr.  Herbert  Talks  about  His  New  Work    - 
Mr.  Herbert's  Past  Interest  in  the  Phonograph 
What  the  Trade  Papers  Say  - 
Dispose  of  the  Cut  Outs  - 

Mr.  Edison  and  Mr.  Herbert  Exchange  Letters 
Don't  Ship  Records  Not  Covered  by  Exchange  Proposition 
Edison  Fireside  Phonograph        -'--..- 
Read  Bulletin,  No.  30 
What  Better  Argument    - 
Consigning  Edison  Goods      -•  -  -  -  - 

Suits  Against  Price  Cutters  - 

About  Electros  ____-._ 

Jobbers'  Convention,  July  6th  and  7th     - 

Reprint  of  Two- Page  June  Magazine  Advertisement 

Printed  Matter      ------ 

Death  of  Bandmaster  Vose     - 

Some  of  the  New  Artists  Who  are  Making  Edison  Records 

How  to  Secure  a  Complete  List  of  Active  Records 

No  Place  Too  Remote  - 

Records  of  Vesta  Tilley     - 

The  Other  13,000       ------ 

Miscellaneous  Subjects  -  - 

Get  Ready  to  Advertise  the  New  Fireside  Phonograph 

Advance  List  of  Edison    Standard  and  Edison  Amberol 

Records  for  August,  1909  - 

Trade  Bulletins      ------ 

Suspended  List  for  May  20,  1909        - 
Jobbers  of  Edison  Phonographs  and  Records 


2 

3 

4 

4 

6 

8 

8 

9 

9 

10 

11 

11 

11 

12 

13 

13 

14-15 

16 

16 

17 

19 

19 

19 

20 

21 

22 

23 
27 
28 
29 


*&&  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,  Orange,   N.  J. 

NEW  YORK:   10  FIFTH  AVENUE 

NATIONAL    PHONOGRAPH    CO.,    LTD.,   VICTORIA    ROAD,    WILLESDEN,    LONDON,    N.    W. 

NATIONAL   PHONOGRAPH    CO.    OF    AUSTRALIA,    LTD.,    340    KENT    STREET,    SYDNEY,    N.    S.    W. 

MEXICAN    NATIONAL  PHONOGRAPH    CO.,    MEXICO    CITY. 

COMPANIA    EDISON    HISPANO-AMERICANA,    VIAMONTE    515,    BUENOS    AIRES. 

EDISON   GESELLSCHAFT,    M.   B.    H.,  IO    FREDRICH  STRASSE,    BERLIN. 

COMPAGNIE   FRANCAISE    DU    PHONOGRAPHE    EDISON,    42    RUE    DE    PARADIS,    PARIS. 

All  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J. 


Vol.  VII. 


JUNE,   1909 


No.  6 


Short  Sermons 
from  Familiar  Texts 


TEXT: 

Plant  the  crab  tree  where 
you  will,  it  will  never  bear 
pippins. 


ACRAB  is  an  apple;  so  is 
a  pippin.  Both  grow  on 
trees,  both  require  the 
same  care  and  attention  to 
raise,  both  take  the  same  amount 
of  time  to  mature  and  both  require 
the  same  amount  of  work  to 
gather. 

But  when  they  get  to  market  it 
is  the  pippin  that  finds  the  most 
buyers  and  yields  the  biggest  profit. 

If  you  want  to  do  a  pippin  busi- 
ness, concentrate  your  time  and 
your  energy  on  a  pippin  proposi- 
tion. 

Start  right,  or  if  you've  started 
and  are  working  along  crab  apple 
lines,  start  over. 

It  costs  no  more  to  carry  a  line 
of  Edison  Phonographs  and  Rec- 
ords than  other  kinds:  it  takes  no 


more  time  to  demonstrate  them; 
no  more  space  to  show  them,  and 
no  greater  store  expense  to  handle 
them. 

But  there  is  more  in  them  for 
you.  Among  instruments  of  this 
kind  the  Edison  is  the  pippin.  It 
is  the  great,  popular  entertainer, 
gaining  in  prestige  every  day,  tight- 
ening its  grip  on  the  public,  month 
by  month  as  Mr.  Edison  adds  new 
features  and  as  new  stars  join  the 
Record-making  staff. 

The  Edison  was  the  first  sound- 
reproducing  instrument.  It  is  the 
first  to-day — first  in  quality,  tone, 
simplicity,  durability  and  in  the 
length  and  character  of  its  Records. 

People  want  the  instrument  that 
Edison  is  responsible  for  because 
they  know  Edison  and  know  that 
what  he  produces  is  the  best  that 
can  be  produced. 

If  you  want  the  result  to  be  pip- 
pins devote  your  efforts  to  present- 
ing the  Edison  line. 


Edison  Phonograph  Monthly,  June,  1909 


IMPORTANT   ANNOUNCEMENT. 


Victor  Herbert  Makes  an  Exclusive  Contract  with 
National  Phonograph  Company 

Beginning  on  June  1st  and  continuing  for  an  indefinite  period, 
Victor  Herbert,  America's  foremost  composer,  musician  and  conductor, 
will  be  actively  identified  with  the  organization  back  of  the  Edison 
Phonograph  and  Edison  Records. 

Mr.  Herbert  has  just  signed  an  exclusive  contract  with  the  National 
Phonograph  Company,  by  which  he  will  become  the  musical  adviser 
and  expert  critic  of  all  of  the  better  instrumental  compositions  repro- 
duced on  Edison  Records.  He  will  also  lead  in  person  the  famous 
Victor  Herbert  Orchestra,  which  will  make  records  exclusively  for  the 
Edison  Phonograph. 

We  never  have  had  the  pleasure  of  making  an  announcement 
that  in  our  opinion  means  so  much  for  the  continued  and  increasing  suc- 
cess of  the  Edison  Phonograph.  In  entering  upon  this  connection, 
Mr.  Herbert  promises  to  give  the  work  his  best  endeavor.  He  will  go 
regularly  to  our  recording  laboratory,  suggesting  compositions  for  re- 
production, taking  part  in  making  up  the  musical  organization  to  play 
them  and  criticizing  the  making  of  masters  as  the  work  progresses. 
Certain  of  these  Records  will  be  listed  as  having  been  made  under  his 
direction,  in  addition  to  those  made  by  the  Victor  Herbert  Orchestra 
under  his  leadership. 

Mr.  Herbert  has  for  some  years  been  an  enthusiast  over  the  pos- 
sibilities of  the  Phonograph  and  has  always  believed  that  he  could  aid 
in  its  improvement.  This  arrangement  will  give  him  ample  scope  to 
work  out  the  plans  he  has  formed  concerning  talking  machine  records. 

The  contract  with  Mr.  Herbert  is  of  the  greatest  importance  to 
Jobbers  and  Dealers  in  Edison  goods,  for  its  effect  upon  business  will 
be  far  reaching  and  will  more  than  ever  make  it  worth  while  to  push 
the  business. 


Edison  Phonograph  Monthly,  June,  1909  3 


Edison  Phonograph  Monthly,  June,  1909 


Sketch  of  Mr.  Herbert's 
Life  and  Work 

In  the  musical  world  Victor  Herbert  occupies  a 
unique  place — unique  because  there  is  no  other 
just  like  him.  And  perhaps  there  never  was 
another  just  like  him.  Some  one  somewhere 
once  referred  to  him  as  Victorious  Herberr.  It 
was  a  slip  of  speech,  but  it  concealed,  unknow- 
ing, a  singular  prophecy;  for  the  suffix  thus 
unconsciously  bestowed  upon  his  given  name  has 
since  been  well  won  and  fully  deserved  by  Mr. 
Herbert.  His  is  a  name  to  be  conjured  with,  and 
on  the  score  of  an  opera  it  means  more  than 
mere   jugglery   of    tunes. 

Whence  comes  this  maker  of  sugared  melodies, 
and  what  is  his  mission?  Is  he  a  reincarnation 
of  some  past  musical  Golconda,  flashing  the  bril- 
liant jewels  of  its  marvellous  intonations  for  the 
benefit    of    a    modern    world,    or    is    he    merely    a 


genius?     Offenbach,    Strauss   and   Sul 


.lied 


into  one  might  make  a  Herbert,  but  it  would  be 
difficult  to  analyze  these  elements  in  any  Herbert 
composition.  Repetition  of  himself  even  is  an 
absolutely  rare  fault,  and  in  four  operas  written 
in  one  season  some  few  years  ago  the  musical 
plan  and  structure,  technically,  were  so  utterly 
dissimilar  as  to  provoke  comment  and  raise  a 
doubt  of  uniform  authorship.  Yet  the  Herbert 
touch  was  there — an  elusive  similarity  that  defied 
comparison  in  the  closest  analysis.  The  inevit- 
able conclusion  would  seem  to  make  it  necessary 
to  place  Mr.  Herbert  in  the  classification  of  a 
genius,  for  we  then  have  his  antecedents  for  a 
basis  of   judgment. 

Mr.  Herbert  was  born  in  Dublin,  Ireland,  on 
February  i,  1859,  the  son  of  a  barrister  and  the 
grandson  of  Samuel  Lover,  the  creator  of  that 
immortal  hero  "Handy  Andy."  Novelist,  poet, 
painter,  dramatist  and  musician,  Samuel  Lover 
is  undoubtedly  the  mould  in  which  is  cast  the 
present-day  musical  genius.  Heredity  showed 
early,  for  at  the  age  of  seven  the  young  Herbert 
became  a  student  of  music  in  Germany,  where 
his  parents  had  established  themselves.  Here 
under  capable  masters  he  rapidly  developed  in 
his  chosen  profession,  and  at  the  age  of  twenty- 
seven,  he  became  first  'cellist  of  the  court  orches- 
tra   at   Stuttgart. 

In  the  search  for  a  broader  field  in  which  to 
exercise  his  fast-growing  accomplishments, 
America  claimed  his  citizenship,  and  here  he  has 
gone  on  and  on,  winning  fresher  laurels  with 
each  new  achievement,  until  the  crown  is  vir- 
tually his.  Through  a  succession  of  triumphs 
he    has    emerged    as   the   world's    foremost    light- 


opera  composer,  while  as  a  conductor  he  has 
practically  no  superior.  From  his  first  arrival 
in  this  country  he  took  a  commanding  position 
in  the  musical  profession,  playing  first  'cello  in 
the  celebrated  orchestra  of  Theodore  Thomas 
and  Anton  Seidl,  being  associate  conductor  with 
the  latter. 

Perhaps  nothing  in  musical  history  can  take 
rank  with  Mr.  Herbert's  marvellous  success  as  a 
composer.  Of  serious  work  he  has  to  his  credit 
not  only  the  imposing  symphonic  poem,  "Hero 
and  Leander,"  but  two  violoncello  concertos  he 
wrote  are  in  the  repertoire  of  every  noted  'cello 
soloist  throughout  the  world.  In  light  opera  the 
list  of  his  scores  is  formidable,  comprising  the 
really  great  successes  of  the  past  sixteen  years. 
Among  these  are  "Prince  Ananias,"  "The  Sere- 
nade," and  "The  Viceroy,"  which  revived  the 
waning  fortunes  of  the  old  Bostonians;  "The 
Wizard  of  the  Nile,"  "The  Idol's  Eye"  and  "The 
Ameer,"  three  operas  that  firmly  established  the 
popularity  of  Frank  Daniels  as  a  star;  "The 
Fortune  Teller"  and  "The  Singing  Girl,"  which 
served  the  brilliant  purpose  of  Alice  Nielson; 
"Cyrano  de  Bergerac,"  one  of  Francis  Wilson's 
most  ambitious  offerings ;  "Babette,"  and  "Mile. 
Modiste,"  the  latter  the  most  finished  operetta 
produced  here  in  a  quarter  of  a  century,  both 
written  for  Fritzi  Scheff;  "Babes  in  Toyland," 
"It  Happened  in  Nordland,"  "Dolly  Dollars," 
"Wonderland,"  "The  Red  Mill,"  the  latter  with 
Montgomery  and  Stone  as  the  stars.  To  these 
must  be  added  "Algeria,"  "Prima  Donna"  and 
"Little  Nemo." 

With  the  clientele  which  this  chronology  has 
furnished  him,  Mr.  Herbert  is  again  successfully 
appearing  with  his  own  orchestra  at  present, 
playing  a  series  of  Sunday  night  concerts  at  the 
New    York   Theatre. 


Mr. 


Herbert  Talks  About 
His  New  Work 


We  cannot  better  present  Mr.  Herbert's  at- 
titude toward  the  work  he  is  about  to  take  up 
than  to  reprint  an  article  from  the  Music  Trades 
of  May  8th,  which  includes  a  long  interview 
with  Mr.  Herbert  on  the  subject.  It  is  as  fol- 
lows: 

An  announcement  of  very  great  importance  to 
the  talking-machine  trade  and  to  the  great  pub- 
lic the  world  over  was  made  by  the  National 
Phonograph  Co.  this  week,  in  giving  out  the  news 
that  they  have  engaged  Victor  Herbert,  famous 
musician,  orchestra  conductor  and  composer,  to 
act  in  a  supervising  capacity  in  the  making  of 
artistic  records  and  to  lead  his  celebrated  orches- 
tra while  it  makes  records  for  the  company. 


Edison  Phonograph  Monthly,  June,  1909 


The  National  Phonograph  Co.  believes  with 
Mr.  Herbert  that  the  composer  should  be  con- 
sulted in  the  arrangement  and  interpretation  of 
his  works  for  use  upon  the  Phonograph  so  that 
every  record  should  be  a  guaranty  to  the  public 
that  it  is  adapted  to  reproduce  a  practically  per- 
fect rendition  of  a  musical  work  by  artists  who 
render  and  interpret  the  work  as  the  composer 
wrote  and  intended  it  to  be  performed. 

The  new  contract  is  effective  on  June  i.  The 
arrangement  gives  the  National  Phonograph  Co. 
the  exclusive  right  to  Mr.  Herbert's  services  in 
the  talking-machine  field,  together  with  that  of 
his  superb  orchestra.  He  will  be  consulted  upon 
every  phase  of  the  work  of  making  records  of 
the  better  class  of  music,  and  especially  of  instru- 
mental   compositions. 

He  will  assist  in  the  selection  of  suitable 
music  for  record-making  purposes,  aiming  al- 
ways toward  such  music  as  will  widen  the  field 
of  the  Phonograph.  He  will  be  consulted,  too, 
as  to  the  people  who  will  sing  or  play  the  better 
kinds  of  compositions.  He  will  also  try  to  im- 
prove the  records  of  popular  music,  although 
this   has   not  been   definitely   decided    upon. 

Will  Raise  Standard  of  Compositions. 
Mr.  Herbert  will  go  frequently  to  the  record- 
making   laboratory   of   the    National    Phonograph 
Co.  and  supervise  and  criticise  the  work  of  mak- 
ing records. 

This  innovation  is  sure  to  have  a  tremendous 
effect  on  improving  the  character  of  the  com- 
positions that  the  people  will  hear.  Mr.  Her- 
bert is  easily  the  most  famous  living  American 
composer.  He  has  written  twenty-six  operas 
which  have  had  a  wide  vogue  on  the  American 
stage,  and  many  of  which  are  being  played  at 
the  present  time  in  this  country.  Several  of 
them  have  been  sung  in  many  foreign  coun- 
tries, even  in  far-off  Australia. 

His^ operas  have  made  the  reputation  of  many 
theatrical  stars  who  have  appeared  in  these  pro- 
ductions. As  a  composer  of  serious  music  he 
has^  also  written  many  compositions  of  high 
merit.  As  a  musical  conductor  he  is  interna- 
tionally  famous. 

For  some  years  he  was  the  conductor  of  the 
Pittsburg  Symphony  Orchestra,  one  of  the  lead- 
ing organizations  in  music.  At  present  he  has 
an  orchestra  of  his  own,  which  ranks  at  the  top, 
and  which,  while  playing  the  world's  leading 
compositions  with  splendid  artistic  finish,  at  the 
same   time   has   a   tremendous    popular   following. 

In  addition  to  the  prestige  that  Mr.  Herbert 
has  as  a  composer  and  a  conductor,  he  is  a 
musician  of  rare  equipment,  a  fine  'cello  soloist 
and_  a  student  of  musical  literature  and  of 
musical  conditions.  A  man  more  capablv  fit- 
ted for  the  task  which  Mr.  Herbert  will  under- 
take for  the  National  Phonograph  Co.,  could 
hardly  be  selected,  because  in  addition  to  his 
musical  abilities  and  experience,  he  also  knows 
what  the  people  want,  having  directed  thousands 
of  concerts. 

Enlhvsirstic  O-  er  New  Work. 
Mr.    Herb--'   enters    uron    his    new   work   with 
enthu-ja-n.    He  hr.s  lone  believed  that  the  talk- 
ing-machine    is    the    principal    medium    through 


which  the  people  can  imbibe  correct  musical 
ideas,  providing  that  the  records  of  good  music 
be  adequately  and  artistically  rendered.  He  be- 
lieves that  by  means  of  the  Phonograph  thou- 
sands can  be  reached  who  would  hear  good 
music  in  no  other  way.  The  advantage  of  a 
master  hand  in  choosing  music  that  will  he<t  be 
reproduced  on  the  talking-machine,  and  in  mak- 
ing the  cuts  in  the  compositions  that  answer 
Phonograph  requirements,  and,  which,  at  the 
same  time  preserve  the  spirit  and  ideas  of  the 
composer,  is  instantly  apparent  to  all  students  of 
Phonograph   development. 

Mr.  Herbert  talked  enthusiastically  about  the 
Phonograph  and  its  possibilities  when  seen  in  his 
beautiful  New  York  home  by  a  representative  of 
The  Music  Trades  this  week.  He  was  arrang- 
ing some  of  the  details  of  the  musical  pro- 
gramme for  the  Lambs'  Club  All  Star  gambol, 
the  greatest  collection  of  theatrical  celebrities 
ever  gathered  together  for  a  tour  of  the  coun- 
try, but  willingly  stopped  to  discuss  the  Phono- 
graph. When  the  Lambs'  gambol  is  ended  this 
month  he  will  be  ready  to  take  up  the  work  for 
the  National  Phonograph  Co.  The  only  com- 
posing he  is  doing  at  the  present  time  is  an 
American  grand  opera  which  he  is  writing  for 
Hammerstein,  which  will  be  produced  on  Janu- 
ary 15,  the  first  American  grand  opera  to  he 
heard  in  the  Manhattan  Opera  House.  Until 
this  work  is  finished  he  will  do  no  other  com- 
posing. 

"I  have  long  advocated  that  the  composer 
should  be  connected  in  the  arrangement  and  in- 
terpretation of  his  work  for  use  upon  the  Phono- 
graph," caid  Mr.  Herbert  to  Tlie  Music  Trades, 
"and  now  that  the  National  Phonograph  Co. 
has  given  me  the  opportunity  to  see  that  my  own 
works  shall'  be  interpreted  by  my  own  orchestra, 
led  by  myself,  and  we  have  also  agreed  upon 
an  artistic  supervision  by  me  of  important  com- 
positions in  musical  literature,  modern  and 
classic,  I  am  very  much  pleased.  I  shall  enter 
upon  this  work  with  genuine  enthusiasm  and  in- 
terest, because  I  believe  that  there  are  endless  op- 
portunities for  the  spread  of  musical  culture 
through  the  Phonograph,  which  enters  every 
corner  of  the  world. 

"I  regard  my  new  connection  with  the  National 
Phonograph  Co.  as  in  the  nature  of  a  public 
service.  My  friends  know  that  my  income  _  is 
such  that  I  am  not  taking  this  action  for  in- 
dividual profit. 

"Many  Phonographic  reproductions  have  been 
disappointing  because  while  they  accurately  re- 
produced the  musical  notation,  the  incorporeal, 
intangible  element  existing  in  every  work,  the 
throbbing,  pulsating  spirit  of  the  composer  were 
lacking,,  and  the  absence  of  this  vital  quality 
often  made  them  insipid  and  lifeless.  What  a 
difference  in  effect  upon  the  listener  in  the_  play- 
ing of  the  Tannhauser  overture  by  experienced 
and  artist  musicians  under  the  stirring  leader- 
ship of  a  Seidl  and  the  nondescript  members  of 
some  park  band  led  by  a  phlegmatic  time-beater ! 
Records  prepared  with  care  and  discrimination 
in  the  arrangement  and  interpretation  of  the 
works    they    are    designed    to    reproduce,    because 


Edison  Phonograph  Monthly,  June,  1909 


of    their    permanency    of    form,    perpetuate    the 

works  and  the  spirit  of  them  as  above  described. 

Life  and  Color  to  Be  Put  into  Records. 

"Edison  records  made  by  the  well-trained 
members  of  my  orchestra,  under  my  supervision 
and  direction,  will  insure  not  only  perfect  re- 
production of  the  works  they  are  intended  to  re- 
produce, but  interpretations  as  exact  and  artistic 
as  possible,  and  will  afford  to  the  listener  in 
different  climes  the  same  pleasure  as  derived 
from   listening  to  my   living  orchestra  in   action. 

"I  contend  that  life,  color  and  individuality 
can  be  and  should  be  put  into  a  talking-machine 
record.  Naturally  the  composer  will  play  his 
compositions  with  spirit  and  the  enthusiasm  of 
his  reading  will  be  communicated  to  the  auditor. 
Thus,  Phonograph  owners  in  foreign  countries, 
as  well  as  here  in  America,  will  be  hearing  a 
live  force,  and  not  an  automaton,  conducted 
through    the  Phonograph. 

"A  great  deal  of  foolishness  has  been  written 
about  so-called  popular  music.  A  general  idea 
prevails  that  popular  music  is  neither  dignified 
nor  inspiring,  but  my  belief  is  that  the  only  rea- 
son why  the  big  general  public  apparently 
favors  compositions  which  are  unworthy  is  be- 
cause they  are  not  in  a  position  to  hear  anything 
better.  The  wrong  kind  of  music  always  does 
harm.  From  the  simple  principle  that  the  peo- 
ple only  love  what  they  know,  I  am  convinced 
that  people  would  only  love  good  music  if  they 
could  only  know  it. 

"I  claim  that  the  most  beautiful  compositions, 
the  most  beautiful  works,  would  always  appeal 
to  any  audience,  even  to  the  humblest  wage 
earner  or  factory  woman,  if  that  music  were 
properly  presented.  Unfortunately,  often  it  is 
not. 

"We  subvention  the  bands,  playing  on  the 
piers,  but  what  do  they  play?  The  cheapest 
sort  of  music,  which  does  not  do  a  bit  of  good. 
These  bands  should  play  only  the  very  best.  If 
they  did  that,  the  people,  hearing  this  good 
music  on  the  one  hand,  and  cheaper  music  in 
other  places  would  have  a  standard  lifted  and, 
thus,  could  discriminate.  It  is  the  same  prin- 
ciple as  the  man  who  for  years  has  read  nothing 
but  flashy  literature.  He  is  not  able  to  recognize 
a  piece  of  inspired  writing  when  he  sees  it. 

"On  the  other  hand,  if  works  of  high  excell- 
ence are  given,  in  parks,  piers,  concert  hall  or 
through  the  medium  of  the  Phonograph  they 
should  be  correctly  and  artistically  rendered. 
Otherwise,  their  influence  is  destroyed. 

"If  Shakespeare  is  appropriately  mounted,  and 
acted  by  a  capable  company  of  intelligent  ar- 
tists, the  theatre  will  be  filled  and  the  audience 
delighted.  But  no  one  wants  to  hear  a  Shakes- 
peare play  awkwardly  acted  by  performers  lit- 
tle removed  from  the  grade  of  amateurs,  who 
know  nothing  about  elocution  or  have  little  con- 
ception of  the  ideas  of  the  dramatist. 

Intelligence  and  Common-sense  Essential  in  Rec- 
ord-Making. 
"Intelligence,  common-sense  and  knowledge 
are  just  as  necessary  in  recording  music  for  the 
Phonograph.  How  foolish  it  would  be  for  a  re- 
corder to  take  Eeethoven's  ninth  symphony  for 
instance,   and   chop   it  into  a  three-minute   'selec- 


tion' for  the  talking-machine.  I  do  not  care 
to  assume  the  attitude  of  criticising  talking- 
machine  companies,  yet,  particularly  with  some 
of  the  foreign  companies,  I  have  heard  selections 
which  have  taken  as  great  inartistic  liberties 
with  the  composer.  This  is  especially  noted  in 
the  case  of  arias  of  operas,  which  sometimes  are 
mutilated  in  shameful  fashion  by  a  talking-ma- 
chine   bungler. 

"Those  arias  or  compositions  which  it  would 
be  futile  to  cut  down  to  the  time  limit  of  a 
Phonograph  record  I  shall  avoid.  There  are 
many  beautiful  classic  selections,  however,  that 
can  be  handled  in  such  a  manner  that  the  com- 
poser's spirit  and  interpretation  will  be  pre- 
served. 

"I  feel  sure  that  we  can  get  out  records  that 
will  astonish  the  world.  And,  too,  I  understand 
that  a  longer-playing  record  has  been  invented, 
by  Mr.  Edison,  which  will  greatly  broaden  the 
scope  of  selection. 

"The  steady  stream  of  marvelous  improve- 
ments in  these  Phonographs,  the  high  standard 
of  perfection  and  accuracy  of  their  reproducing 
qualities,  the  enormous  repertoire  of  the  com- 
positions they  are  reproducing  ranging  from  the 
popular  songs  of  the  day  to  the  most  serious 
symphony,  the  variety  of  methods  of  performance 
and  rendition  offered  by  them,  including  orches- 
tra, single  instruments,  singers,  duets,  quartettes, 
ets.,  are  calculated  to  commend  them  to  the  un- 
tutored as  well  as  to  the  most  skilled  in  the 
musical  art,  as  I  pointed  out  some  time  ago  in  an 
article  in   The  Circle. 

"The  permanency  of  these  instruments  as  a 
popular  institution  is  assured  by  the  obviating  of 
the  laborious,  tedious  and  often  difficult  studying 
and  practising  required  to  reproduce  music  from 
the  printed  staff  notation  on  the  piano,  violin  or 
other  musical  instrument.  A  great  industry  has 
sprung  up  devoted  to  their  manufacture  and  ex- 
ploitation, in  which  large  capital  is  invested,  and 
which  is  much  greater  in  every  respect  than  the 
sheet-music  publishing  industry. 
Modern  Phonograph  Fast  Supplanting  Other 
Music-Producing  Methods. 

"The  magnitude  of  this  industry,  the  greatness 
of  the  demand  for  thece  automatic  musical  instru- 
ments, the  completeness  of  the  catalogues  listing 
the  compositions  they  are  adapted  to  reproduce, 
and  the  decline  in  the  demand  for  sheet  music 
are  positive  indications  that  the  modern  Phono- 
graph is  supplanting  and  will  eventually  dis- 
place the  old  methods  of  reproducing  music. 

"It  is  the  work  of  the  composer  that  instils  life 
into  these  inventions.  Their  only  useful  and 
profitable  purpose  is  to  impart  to  the  consumer 
the  conception  of  the  composer,  and  enable  him 
to  enjoy  the  same.  Their  marketability  is  al- 
together dependent  upon  the  character  of  the 
composition  they  are  designed  to  reproduce  and 
the  standing  of  the  author  of  the  work." 


Mr.  Herbert's  Past  Interest 
in  the  Phonograph 

Mr.  Herbert's  attitude  toward  the  Phonograph, 
as  evidenced  by  his  arrangement  with  the  Na- 
tional Phonograph  Co.,  is  by  no  means  new.     He 


Edison  Phonograph  Monthly,  June,  1909 


has  for  several  years  regarded  it  as  having  a 
wonderful  influence  upon  the  people  of  to-day 
and  as  having  great  possibilities  for  the  future. 
In  March,  1908,  when,  as  President  of  the  Au- 
thors' and  Composers'  Copyright  League  of 
America,  he  was  contending  in  Congress  for  his 
rights  as  a  composer,  he  wrote  an  admirable 
article  entitled  "The  Influence  of  Automatic 
Musical  Reproductions  upon  the  Musical  Art," 
in  which  he  took  the  broadest  grounds  on  this 
subject.  The  article  was  published  in  the  Circle 
Magazine  for  March,  1908,  and  attracted  much 
attention.  Following  is  an  extract  from  the 
article: 

The  capabilities  of  these  inventions  in  spread- 
ing culture,  instilling  a  sense  of  appreciation 
and  discrimination  of  the  best  in  art,  and  mu- 
sically educating  the  people  are  beyond  concep- 
tion. 

In  the  rural  communities,  where  opportunities 
for  hearing  good  music  are  limited,  in  the  many 
homes  where  no  one  is  trained  in  the  manipula- 
tion of  a  musical  instrument,  or  where  the  reper- 
toire of  the  player  is  confined  to  but  a  few  well- 
known  airs,  the  Phonograph  and  self-playing 
piano  are  indeed  welcome  messengers  of  amuse- 
ment,  culture  and   joy. 

The  steady  stream  of  marvelous  improve- 
ments in  these  inventions,  the  high  standard  of 
perfection  and  accuracy  of  their  reproducing 
qualities,  the  enormous  repertoire  of  the  compo- 
sitions they  are  reproducing,  ranging  from  the 
popular  songs  of  the  day  to  the  most  serious 
symphony,  the  variety  of  methods  of  perform- 
ance and  rendition  offered  by  them,  including 
orchestra,  single  instruments,  singers,  duets, 
quartets,  etc.,  are  calculated  to  commend  them 
to  the  untutored  as  well  as  to  the  most  skilled 
in  the  musical  art.  The  demand  for  records 
and  rolls  embodying  the  most  serious  in  music 
demonstrates  conclusively  that  a  sense  of  dis- 
crimination and  appreciation  has  been  devel- 
oped. 

The  permanency  of  these  instruments  as  a 
popular  institution  is  assured  by  the  obviating 
of  the  laborious,  tedious  and  often  difficult 
studying  and  practicing  required  to  reproduce 
music  from  the  printed  staff  notation  on  the 
piano,  violin,  or  other  musical  instrument.  A 
great  industry  has  sprung  up  devoted  to  the 
manufacture  and  exploitation,  in  which  large 
capital  is  invested,  and  which  is  much  greater 
in  every  respect  than  the  sheet-music  publishing 
industry. 

The  magnitude  of  this  industry,  the  greatness 
of  the  demand  for  these  automatic  musical  in- 
struments, the  completeness  of  the  catalogs  listing 
the  compositions  they  are  adapted  to  reproduce, 
and  the  decline  in  the  demand  for  sheet  music, 
are  positive  indications  that  the  modern  Phono- 
graph and  self-playing  piano  are  supplanting 
and  will  eventually  displace  the  old  method  of 
reproducing  music. 

From  this  standpoint,  the  introduction  of  the 
automatic  musical  instrument  becomes  a  matter 
of    deep   concern    and    serious    importance   to   the 


composer.  While  these  devices  tend  to  increase 
the  audiences  of  the  composer,  for  the  sale  of 
each  record  and  roll  means  a  patient  hearer  of 
his  latest  efforts,  and  an  appreciation  of  his 
labors,  yet  they  are  under  the  present  state  of 
our  copyright  laws  portentous  of  much  evil  and 
injury  to  the  musical  art,  and  unless  Congress 
comes  to  the  rescue  of  the  composer  and  extends 
his  copyright  so  as  to  cover  the  automatic  re- 
production of  his  compositions,  the  art  of  music 
will  decline.  These  reproducing  devices  of  mu- 
sical works  were  unknown  when  the  present 
copyright  laws  were  enacted,  and  consequently 
no  express  provision  of  law  in  respect  to  them 
was  embodied  therein.  The  manufacturers  have 
taken  advantage  of  this  defect  in  the  law  by  ap- 
propriating for  use  upon  their  machines  the  best 
compositions  without  the  leave  or  license  of  the 
composer  and  without  paying  him  any  compen- 
sation for  his  efforts. 

It  is  the  work  of  the  composer  that  instills  life 
into  these  inventions.  Their  only  useful  and 
profitable  purpose  is  to  impart  to  the  consumer 
the  conception  of  the  composer,  and  enable  him 
to  enjoy  the  same.  Their  marketability  is  alto- 
gether dependent  upon  the  character  of  the  com- 
position they  are  designed  to  reproduce  and  the 
standing  of  the  author  of  the  work. 

Good  music  being  so  essential  to  their  indus- 
try, it  would  be  supposed  that  the  manufacturers 
of  these  devices  would  exert  every  possible  effort 
to  stimulate  and  encourage  the  art  which  they 
exploit  for  profit. 

Since  the  announcement  was  made  of  his  ar- 
rangement with  the  National  Phonograph  Co. 
Mr.  Herbert  made  the  following  statement: 

It  is  very  gratifying  that  the  Edison  Com- 
pany was  the  first  to  appreciate  the  truth  of  my 
contention  as  expressed  in  my  article  published 
in  The  Circle  of  March,  1908,  entitled  "The 
Influence  of  Automatic  Musical  Reproductions 
upon  the  Musical  Art,"  to  the  effect  that  the 
composer  should  be  consulted  in  the  arrange- 
ment and  interpretation  of  his  works  for  use 
upon  the  Phonograph,  so  that  every  Record 
should  be  a  guaranty  to  the  public  that  it  is 
adapted  to  reproduce  a  practically  perfect  ren- 
dition of  a  musical  work  by  artists  who  render 
and  interpret  the  work  as  the  composer  wrote 
and  intended  it  to  be  performed. 

Many  phonographic  reproductions  have  been 
disappointing  because,  while  they  accurately  re- 
produced the  musical  notation,  the  incorporeal, 
intangible  element  existing  in  every  work,  the 
throbbing,  pulsating  spirit  of  the  composer  was 
lacking,  and  the  absence  of  this  vital  quality 
made  them  insipid  and  lifeless.  What  a  differ- 
ence in  effect  upon  the  listener  in  the  playing 
of  the  Tannhauser  Overture  by  experienced  and 
artist  musicians  under  the  stirring  leadership  of 
a  Seidl  and  the  nondescript  members  of  some 
Park  Band  led  by  a  phlegmatic  time-beater! 
Records  prepared  with  care  and  discrimination 
in  the  arrangement  and  interpretation  of  the 
works  they  are  designed  to  reproduce,  because 
of  their  permanency  of  form,  perpetuate  the 
works  and  the  spirit  of  them  as  above  described. 

Edison  Records  made  by  the  well-trained 
members  of  my  orchestra,  under  my  supervision 


8 


Edison  Phonograph  Monthly,  June,  1909 


and  direction,  will  insure  not  only  perfect  re- 
production of  the  works  they  are  intended  to 
reproduce,  but  interpretations  as  exact  and  artis- 
tic as  possible,  and  will  afford  to  the  listener  in 
different  climes  the  same  pleasure  as  derived 
from  listening  to  my  living  orchestra  in  action. 


son  Phonograph  Co.  and  the  Edison  agents  are 
so  apparent  that  they  need  not  be  here  enumer- 
ated, but  as  a  business  proposition  it  is  evident 
that  the  Edison  house  has  opened  a  marvelously 
prolific  field. — Music  Trades. 


What  the  Trade  Papers  Say 

Far-reaching  in  its  direct  influence  and  what 
it  portends  as  well  is  the  announcement  just 
made  by  the  National  Phonograph  Co.,  makers 
of  the  Edison  Phonographs,  that  it  has  signed  a 
contract  with  the  distinguished  composer  and 
musician,  Victor  Herbert,  a  man  known  through- 
out the  world,  to  act  in  an  advisory  or  super- 
visory capacity  for  all  its  Records  in  future; 
and  this,  be  it  understood,  is  not  an  arrange- 
ment which  provides  for  the  use  of  a  distin- 
guished musician's  name  for  a  financial  con- 
sideration, but  calls  for  the  active  daily  interest 
of  Mr.  Herbert  in  his  new  work,  and  is  brought 
about  by  Mr.  Herbert's  own  realization  of  the 
educational  value  of  this  connection  and  its 
splendid  possibilities  for  raising  the  standard  of 
musical  education  and  musical  appreciation  not 
only  in  America,  but  wherever  American  talk- 
ing machines  go — and  that  is  all  over  the  world. 
It  is  a  serious,  earnest  and  intelligent  appre- 
ciation of  the  splendid  opportunities  open  to 
them  that  caused  the  Edison  house  to  enter  into 
this  arrangement,  which  will  redound  to  the 
mutual  advantage  of  both  the  immediate  parties 
to  the  contract  and  of  the  larger  and  even  more 
interested  party,  the  vast  American  public. 

The  Edison  Company  secures  not  the  mere 
salaried  interest  of  Mr.  Herbert,  but  the  earnest, 
enthusiastic,  whole-hearted  devotion  of  one  of 
the  greatest  living  musicians,  who  realizes  the 
unique  possibilities  thus  offered  him  for  gradu- 
ally  uplifting  the  musical  taste  of  the  masses 
and  helping  in  a  tremendously  potential  way  to 
creat  the  musical  atmosphere,  which  is  the  goal 
of  all  educators,  humanitarians  and  public-spir- 
ited citizens. 

With  this  unique  knowledge  of  music  and  of 
the  musical  taste  of  the  public,  his  unexampled 
musical  abilities  and  freedom  of  action,  Mr. 
Herbert  will  be  able  to  reach  and  influence 
millions  of  people  in  the  most  effective  way,  and 
educate  them  to  an  appreciation  of  all  that  is 
best  in  music.  A  technically  finished  musician 
himself,  he  will  be  able  to  provide  music  that 
is  popular  without  being  common  or  bizarre, 
and  classical  music  which  has  the  gift  of  melody 
with  an  ennobling  and  not  a  depressing  influ- 
ence. 

The  advantages  of  this  contract  for  the  Edi- 


The  announcement  that  the  great  composer 
and  conductor,  Victor  Herbert,  and  his  orchestra, 
have  become  associated  with  the  National  Pho- 
nograph Co.  will  be  read  with  keen  interest  by 
thousands  of  talking  machine  men  everywhere. 

In  line  with  this,  what  marvelous  educational 
powers  the  talking  machine  has  in  bringing  the 
works  of  the  great  composers  within  reach  of 
thousands  of  people  who  otherwise  would  have 
no  means  of  obtaining  a  knowledge  of  classical 
or  popular  compositions ! 

And  right  here,  the  educational  value  of  the 
talking  machine  is  beyond  power  of  estimate. 

The  association  of  Victor  Herbert  with  the 
National  Phonograph  Co.  is  but  another  move 
showing  the  progressiveness  of  the  directors  of 
this  great  institution,  and  the  fact  that  they  pro- 
pose to  exert  all  legitimate  means  to  give  to 
their  Dealers  and  representatives  the  best  ob- 
tainable.— Talking  Machine  World. 


Dispose  of  the  Cut-Outs 

Dealers  are  again  urged  to  take  such  steps  as 
will  enable  them  to  sell  any  stock  of  the  cut-out 
selections  they  may  have  on  hand.  These  selec- 
tions are  not  returnable  until  after  August  ist, 
and  Dealers  will  find  it  much  more  profitable  to 
sell  them  than  to  return  them  for  exchange. 
There  is  nothing  the  matter  with  any  of  the 
selections.  They  are  as  good  as  any  in  the  cata- 
logue. They  are  being  cut  out  simply  to  keep 
down  the  total  list  and,  but  for  this  fact,  would 
be  continued  in  the  catalogue  indefinitely.  In 
fact,  it  is  with  much  regret  that  we  are  dropping 
fully  half  of  the  list,  for  they  are  numbers  that 
should  be  retained.  Many  Dealers  have  declared 
their  intention  of  keeping  many  of  the  Records 
in  stock,  even  after  they  have  been  dropped  from 
the  catalogue,  for  they  claim  that  their  trade  in 
them  is  too  good  not  to  have  them  in  stock.  If, 
however,  Dealers  want  to  carry  in  stock  only 
such  Records  as  appear  in  the  catalogues  they 
should  adopt  some  plan  of  tagging  their  present 
stock  of  these  cut-outs  so  that  they  and  their 
salesmen  will  induce  Phonograph  owners  to  buy 
them  before  they  are  retired.  There  are  many 
ways  of  marking  the  stock  so  that  they  can  be 
readily  picked  out.  Customers  can  frequently 
be  induced  to  take  one  or  more  of  these  Records 
by  simply  playing  them  over. 


Edison  Phonograph  Monthly,  June,  1909 


Mr.   Edison  and  Mr.    Herbert  Exchange  Letters 

Mr.  Edison  was  so  pleased  with  Mr.  Herbert's  consent  to  connect  himself  with  the  Edison  or- 
ganization that  he  at  once  wrote  Mr.  Herbert  a  letter  to  that  effect,  writing  it  entirely  in  his  own 
hand,  something  he  rarely  does.     His  letter  and  Mr.  Herbert's  reply  are  reprinted  in  fac-simile  form: 

MR.  EDISON'S  LETTER.  MR.  HERBERT'S  REPLY. 

(Diciot  fyrttxt 

321  tOut  108*  £trwt 
(tUWBor*C«J 


GLENMONT 
LLEWELLYN    PARK 


oun 


^&otw<pa^&  ipeo^it  Woe  oWoiW-tfxT 
W\  ou*  -record  "vnckkvyvcy 


IfUaij  I  1905. 


Don't    Ship     Records    Not 

Covered  by  Exchange 

Proposition 

The  attention  of  Dealers  is  again  called  to  the 
fact  that  we  will  not  accept  at  the  factory  any 
Records  returned  for  exchange  that  are  not  cov- 
ered by  the  conditions  of  the  Continuous  Ex- 
change Proposition,  papers  for  which  were 
mailed  the  entire  trade  between  May  1st  and 
May  5th.  Some  Dealers  have  already  returned 
to  us  Records  with  artificially  made  defects  and 
Records  that  will  not  become  cut-outs  until  after 
August  1st.  We  are  returning  such  Records  to 
the  sender  with  charges  collect.  The  same  plan 
will  be  followed  with  any  other  shipments  of 
similar  Records  from  the  trade. 

The  Continuous  Exchange  Proposition  covers 
cut-out  and  defective  Edison  Standard  and  Ara- 
berol  Records,  but  not  Grand  Opera  or  Concert. 
Cut-out  Records  mean  those  that  have  already 
been  dropped  from  our  catalogue,  and  not  such 
as  may  be  dropped  from  future  issues.  Defective 
Records   mean   those   that   are   defective   from   a 


(Itor'Bortr- 


■  Sc,^ 


-^L*^    /  X"     «^*C    hrfit*>   *k^U-   "Kc 


*£d^ 


manufacturing  standpoint.  All  returned  Rec- 
ords are  being  carefully  inspected  at  the  factory 
and  it  will  be  useless  for  the  trade  to  ship  any 
Records  for  exchange  not  covered  by  the  Con- 
tinuous Exchange  Proposition.  To  ship  such 
Records  will  cause  the  shipper  double  charges 
for  transportation. 

The  Continuous  Exchange  Proposition  was  de- 
signed as  a  permanent  feature,  and,  if  it  is  to 
continue,  it  is  important  that  its  conditions  shall 
be  thoroughly  understood  and  lived  up  to  by  all 
concerned.  The  form  letter  and  blank  forms 
mailed  to  the  trade  give  all  details  of  it,  and 
Dealers  who  have  not  understood  them  are 
urged  to  read  the  papers  over  again. 


An  Error 

The  Talking  Machine  World,  in  its  last  issue, 
stated  that  the  new  Edison  Fireside  machine  was 
designed  to  take  the  place  of  the  Edison  Stand- 
ard Phonograph.  This  was  not  correct.  The 
Fireside  is  intended  to  take  the  place  formerly 
occupied  by  the  Standard,  when  the  latter  was 
sold  at  $20. 


10        Edison  Phonograph  Monthly,  June,  1909 

Edison  Fireside  Phonograph 

Formal  announcement  is  made  in  the  Sales  Department  Bulletin  on  page  27  of  a  new- 
type  Edison  Phonograph  to  be  known  as  the  Fireside.  It  is  to  be  sold  at  retail  in  the 
United  States  for  $22.00  and  in  Canada  for  $28.60,  filling  the  place  left  vacant  by  the 
advance  in  price  of  the  Standard  Phonograph.  The  new  machine  would  have  been  sold 
at  the  same  prices  as  the  original  Standard  but  for  the  more  expensive  reproducer  and  the 


larger  horn  on  the  Fireside.  It  was  a  matter  of  much  regret  among  the  officials  of  the 
National  Phonograph  Company  that  a  $20.00  price  could  not  be  adopted.  But  the  Fire- 
side at  $22.00  is  worth  the  difference  and  we  are  satisfied  that  no  one  after  seeing  and 
hearing  it  will  object  to  the  higher  price. 

The  new  features  of  the  Fireside  are  its  maroon  finished  horn  and  its  combination 
reproducer.  The  horn  is  the  same  as  used  on  the  Gem  except  that  it  is  colored  and  is 
made  in  two  sections.  The  reproducer  is  in  appearance  and  size  like  the  Model  C  but 
it  is  equipped  with  two  sapphire  points,  one  for  Standard  and  one  for  Amberol  Records. 
These  points  are  mounted  on  separate  swivel  arms  which  move  one  way  for  Standard  Records 
and  another  for  Amberol  Records.  This  reproducer  will  be  known  as  the  Model  K.  The 
horn  is  supported  by  a  crane  which  is  attached  in  the  same  manner  as  the  crane  on  the  Gem 
Phonograph. 

The  Fireside  is  slightly  smaller  than  the  Standard  but  it  has  a  highly  polished  antique 
oak  cabinet  with  carrying  cover  to  match.  The  cover  is  held  in  place  by  new  style  catches. 
The  machine  has  a  strong  single  spring  and  can  be  wound  while  playing.  The  change 
of  gears  for  playing  with  Standard  or  Amberol  Records  is  made  by  a  button  at  the  left  of 
the  machine, 

The  price  at  which  the  Fireside  will  be  sold  makes  its  success  assured  and  leaves  no 
doubt  that  it  will  be  the  best  seller  in  the  Edison  line.  The  same  discounts  as  on  the 
higher  priced  machines  will  apply  to  it,  making  it  equally  profitable  to  the  trade.  The 
Fireside  will  be  placed  on  sale  everywhere  in  the  United  States  and  Canada  on  July  1st. 
Every  dealer  will  need  at  least  one  Fireside  and  he  will  be  wise  if  he  places  an  order  with  his 
Jobber  by  which  others  can  be  had  as  fast  as  needed. 


Edison  Phonograph  Monthly,  June,  1909         1 1 


Read  Bulletin  No.  30 

Sales  Department  Bulletin  No.  30,  printed  on 
page  27  in  this  issue,  is  important  in  several 
other  respects  besides  the  announcement  of  the 
Fireside  Combination  Phonograph,  and  it  is 
quite  necessary  that  every  Dealer  should  read 
it  carefully.  It  also  announces  an  Amberol  at- 
tachment for  the  present  Gem  Phonograph.  This 
attachment  has  been  designed  so  that  it  may 
easily  be  applied  to  the  Gem  machines  now  in 
use  and  enable  owners  of  such  machines  to  enjoy 
the  pleasures  of  the  Amberol  Record.  This  at- 
tachment is  equipped  with  a  Model  H  Repro- 
ducer, for  use  on  Amberol  Records,  the  owner 
of  a  Gem  machine  still  using  his  Model  C  Re- 
producer for  Standard  Records.  This  attach- 
ment will  be  placed  on  sale  simultaneously  in 
the  United  States  and  Canada  on  July  1st.  Its 
list  price  is  $4.00  in  the  United  States  and  $5.20 
in  Canada. 

The  bulletin  also  places  a  list  price  of  $5.00 
on  the  new  Model  K  Reproducer.  This,  as  stated 
in  connection  with  the  Fireside  machine,  is  a 
reproducer  with  two  different  sized  sapphire 
points,  assembled  so  that  the  points  may  be 
moved  to  play  either  Record  as  required,  so  that 
only  one  reproducer  will  be  required  to  play 
both  Records.  This  reproducer  has  many  ad- 
vantages and  doubtless  numerous  Phonograph 
owners  will  get  one  instead  of  using  two  separate 
reproducers  as  at  present.  The  matter  of  put- 
ting in  a  stock  of  these  is  worth  more  than 
ordinarv  attention  on  this  account.  The  Model 
K  Reproducer  will  be  placed  on  sale  in  the 
United  States  and  Canada  on  July  1st. 

Another  very  important  announcement  in  the 
bulletin  is  the  reduction  in  the  list  price  of  the 
Model  C  and  Model  H  Reproducers  from  $5.00 
to  $3.50  each.  This  reduction  will  become  ef- 
fective on  July  1st.  On  this  date,  the  exchange 
on  Reproducers,  which  has  existed  since  1902, 
will  be  discontinued.  Jobbers  and  Dealers  who 
still  desire  to  avail  themselves  of  the  exchange 
proposition  must  do  so  on  or  before  June  30th. 

The  bulletin  points  out  the  importance  to 
Dealers  of  placing  orders  promptly  for  such 
Fireside  Machines,  Gem  Attachments  and  Model 
K  Reproducers  as  they  may  require  to  meet  the 
demands  of  their  trade.  Experience  has  been 
that  no  matter  how  carefully  plans  are  made, 
every  time  new  machines  or  other  goods  are 
placed  before  the  trade  there  is  always  a  larger 
demand  upon  the  factory  than  can  be  supplied. 
Plans  made  in  advance  are  speculative  as  to 
quantities,     but     when     Dealers     place     orders 


through  Jobbers,  the  latter  know  how  to  order 
and  we  in  turn  are  enabled  to  increase  our  pro- 
duction to  meet  the  demand. 


What  Better  Argument  ? 

What  better  answer  can  be  made  to  those  who 
doubt  the  future  of  the  talking  machine  business 
than  the  plans  now  being  carried  out  by  the 
National  Phonograph  Company.  The  engage- 
ment of  Victor  Herbert,  as  referred  to  in  other 
pages,  is  one  designed  to  greatly  improve  the 
business  and  to  make  for  it  a  greater  and  more 
permanent  future.  The  engagement  of  such 
high-priced  artists  as  Albert  Spalding,  Nat  M. 
Wills,  Mabel  McKinley,  Grace  Cameron,  Digby 
Bell  and  others,  means  an  enlargement  of  the 
field  of  the  Edison  Phonograph  and  a  greater 
popularity  for  its  Records.  The  issuance  of  the 
new  type  Edison  Phonograph  and  the  various 
other  new  features  covered  in  the  bulletin  to  the 
trade  printed  on  page  27  of  this  issue,  should 
prove  conclusively  that  present  conditions  are  but 
temporary  and  that  the  business  in  a  few  months 
will  be  more  attractive  and  more  profitable  to 
all  engaged  in  it.  All  of  the  things  referred  to 
are  but  a  part  of  the  plans  now  being  worked 
out  by  the  National  Phonograph  Company,  all 
of  which  will  add  to  the  prestige  and  the  volume 
of  the  business.  We  are  disposed  to  say  more 
about  the  future  of  the  business  than  would  be 
necessary  under  ordinary  circumstances,  because 
of  a  feeling  that  there  are  some  Dealers  who  are 
discouraged  and  are  contemplating  giving  up  the 
line.  Edison  Dealers  who  are  now  in  good 
standing  could  not  make  a  greater  mistake  than 
to  go  out  of  the  business  just  now.  They  might 
better  retain  their  privileges  as  Dealers,  even  if 
they  did  not  make  any  profit  for  the  next  few 
months. 


Consigning  Edison  Goods 

The  following  is  a  copy  of  a  letter  mailed  on 
May  3d  by  General  Manager  of  Sales  Dolbeer 
to  all  Jobbers: 

In  communications  received  from  several  of 
our  Jobbers,  they  advise  that  it  has  been  the 
custom  of  other  Jobbers  to  send  quantities  of 
Edison  Records  to  Dealers  on  approval,  with  the 
understanding  that  Dealers  might  retain  such 
Records  as  they  desired,  returning  balance  for 
credit. 

This  method  of  handling  Edison  Records  prac- 
tically amounts  to  consignment  of  such  goods,  and 
is  strictly  prohibited  under  the  terms  of  our 
Agreement,  and  was  recently  referred  to  in  a 
circular  letter  sent  to  the  Trade,  and  we  must 
insist   upon    the   discontinuance   of   this   practice. 


12         Edison  Phonograph  Monthly,  June,  1909 


Suits  Against  Price  Cutters 

Nothing  could  demonstrate  the  success  of  our 
uniform  one  price  selling  system  more  conclu- 
sively than  the  fact  that  notwithstanding  Edison 
goods  are  handled  by  more  than  thirteen  thou- 
sand Dealers,  the  number  of  cases  of  price  cut- 
ting is  so  small  that  the  percentage  is  an  almost 
entirely  negligible  fraction. 

The  price  cutters  that  we  wish  to  talk  about  in 
this  issue,  are  Dealers,  who,  because  of  peculiar 
local  conditions,  or  because  they  have  failed  to 
apply  the  necessary  push  to  make  the  business 
a  success,  have  decided  to  discontinue  the  busi- 
ness of  selling  Edison  goods.  We  venture  the 
assertion  that  if  the  facts  and  the  policy  of  the 
National  Phonograph  Company  with  regard  to 
such  sales  were  fully  understood  by  all  Dealers, 
there  would  be  no  cases  of  price  cutting  of  this 
sort.  This  is  the  most  objectionable  class  of 
price  cutting  which  is  met  with,  for  it  is  the 
height  of  unfairness  for  a  man  to  sell  Edison 
goods  for  years,  during  all  of  which  time  he  is 
dependent  for  his  entire  success  on  the  strict  car- 
rying out  of  the  one  price  selling  system,  and 
then  the  moment  he  decides  to  go  out  of  business 
himself,  to  begin  cutting  prices  and  to  disrupt 
the  trade  of  all  Dealers  in  his  vicinity,  merely 
to  get  rid  of  a  small  stock  of  Records  and  other 
goods  he  may  have  on  hand.  Such  price  cutters 
as  these  would  be  the  very  first  to  object,  had 
they  still  been  in  the  business  if  the  price  cutting 
was  done  by  some  one  else  in  the  neighborhood. 
There  seems  to  be  an  impression  abroad  in 
some  quarters  that  when  a  Dealer  has  ceased  to 
buy  new  Records  and  other  goods  each  month,  he 
is  no  longer  bound  by  his  contract  but  is  free  to 
go  ahead  and  sell  out  his  stock  at  such  prices  as 
he  may  see  fit.  Nothing  can  be  further  from  the 
truth,  for  he  is  bound  by  his  contract  and  by  the 
notices  secured  to  the  goods  as  long  as  he  has 
any  Edison  goods  in  his  possession,  and  he  never 
can  acquire  the  right  to  sell  them  to  the  public 
at  any  other  prices  than  those  prescribed  by  the 
National  Phonograph  Company.  Again,  parties 
who  are  going  out  of  business,  sometimes  write  to 
the  Company  notifying  it  of  this  fact  and  re- 
questing it  to  take  back  the  stock  on  hand  at  the 
prices  paid  and  threatening,  if  this  is  not  done, 
that  the  goods  will  be  sold  at  cut  prices.  In 
this  too,  a  very  great  mistake  is  made,  for  the 
Company  does  not  put  out  its  goods  on  consign- 
ment and  will  not  tahe  them  back  merely  because 
a  Dealer,  for  reasons  of  his  own,  has  decided  to 
go  out  of  business,  and  the  Jobber  cannot  take 
them  back  as  this  is  specifically  prohibited  by  his 


contract.  The  only  proper  way  for  a  Dealer  who 
has  decided  to  go  out  of  business  to  sell  his  goods 
is  to  continue  selling  them  to  the  public  at  the 
prices  prescribed  by  the  National  Phonograph 
Company,  or  else  to  make  an  arrangement  with 
some  other  Dealer,  either  by  selling  the  goods  to 
the  latter  or  by  putting  them  in  his  hands  for 
sale  at  full  prices.  If  a  Dealer  proposing  to  go 
out  of  business  will  make  such  an  arrangement 
as  this  with  another  Dealer  who  is  in  good 
standing,  and  will  apply  to  the  National  Phono- 
graph Company  in  advance,  giving  the  details 
of  the  transaction,  and  they  are  found  to  be  sat- 
isfactory, the  National  Phonograph  Company  will 
approve  such  an  application  and  will  permit  the 
transaction,  and  the  Dealer  who  is  retiring  will 
be  able  to  dispose  of  his  goods  at  a  fair  price 
and  there  will  be  no  disturbance  of  neighboring 
Dealers  by  cut  price  sales,  and  last,  and  best  of 
all  for  the  retiring  Dealer,  he  will  not  be  sub- 
ject to  the  necessity  of  defending  an  equity  suit 
in  the  federal  courts  for  an  injunction  and  ac- 
counting which  will  certainly  be  brought  against 
him  if  he  persists  in  putting  the  goods  on  the 
market  at  cut  prices. 

Henry  Spahr,  who  was  a  Dealer  at  No.  481 
Palisade  Ave.,  Jersey  City,  N.  J.,  decided  to  go 
out  of  the  business  of  selling  Edison  goods,  and 
he  began  advertising  and  selling  his  goods  at  cut 
prices.  A  representative  of  the  National  Phono- 
graph Company  called  upon  him  and  notified 
him  that  if  he  did  not  discontinue  the  sale  at 
once,  the  Company  would  proceed  against  him, 
but  he  scoffed  at  the  idea  and  said  that  he  was 
convinced  that  as  soon  as  his  sales  became 
known  the  National  Phonograph  Company  would 
be  over  there  with  a  truck  for  his  goods,  and 
would  take  them  back  and  pay  the  prices  he  had 
paid  for  them  as  if  he  had  taken  them  on  con- 
signment, but  instead  of  being  visited  by  a  truck 
he  received  a  visit  from  the  Marshal  of  the 
United  States  Circuit  Court  with  a  preliminary 
injunction,  and  the  sale  was  stopped,  but  the 
Records  remained  in  the  store.  A  final  decree 
has  nsw  been  obtained  against  Spahr,  and  in- 
stead of  making  money  by  his  cut  price  sale,  he 
has  enjoyed  the  pleasant  sensation  of  being  a  de- 
fendant in  a  suit  in  the  United  States  Circuit 
Court,  and  has  been  put  to  considerable  expense. 
The  moral  is  plain — do  not  go  out  of  the  busi- 
ness of  selling  Edison  goods,  but  put  some  push 
and  hustle  into  the  business  and  make  a  success 
of  it.  The  man  around  the  corner  or  in  the  next 
town  makes  it  succeed,  why  not  you?  But  if  you 
are  bound  to  go  out  of  the  business,  or  if  circum- 
stances force  you  to  do  so,  do  not  begin  cutting 


Edison  Phonograph  Monthly,  June,  1909        13 


prices  right  and  left,  for  not  only  have  you  no 
right  to  disrupt  the  business  of  your  fellow- 
Dealers,  in  common  with  whom  you  have  shared 
in  the  past  the  benefits  of  the  one  price  selling 
system,  and  to  which  your  past  success  in  the 
business  was  due,  but  you  will  have  the  same 
experience  as  Mr.  Spahr  of  Jersey  City  and 
others  who  have  tried  the  same  thing  have  had, 
and  you  will  find  too  late  that  it  is  unlawful, 
troublesome    and   expensive. 

The  following  is  an  extract  from  the  final  de- 
cree of  the  Circuit  Court  of  the  United  States 
for  the  District  of  New  Jersey,  in  the  case  of 
New  Jersey  Patent  Company  and  National 
Phonograph  Company,  complainants,  against 
Henry  Spahr,  defendant. 

"It  is  further  ordered,  adjudged  and  decreed  that 
*  *  *  *  a  perpetual  injunction  issue  out  of  and 
under  the  seal  of  this  honorable  Court,  directed  to  the 
said  defendant,  and  his  clerks,  agents,  servants,  workmen 
and  attorneys  and  employees  and  each  of  them,  under  the 
penalties  which  may  fall  upon  them  and  each  of  them  in 
case  of  disobedience,  that  they  forthwith  and  until 
further  order,  judgment  and  decree  of  this  court,  desist 
from  (1)  giving  away  or  selling  or  offering  or  adver- 
tising for  sale,  Edison  phonographs  or  parts  thereof, 
records  or  blanks,  at  a  discount  or  at  less  than  current 
list  prices,  or  in  any  manner  othe  *"ise  than  as  permitted 
by  defendant's  license  agreement  of  March  24,  1903,  with 
the  National  Phonograph  Company;  (2)  from  directly  or 
indirectly  using  or  causing  to  be  used,  selling  or  causing 
to  be  sold,  any  apparatus,  articles  or  devices  embodying 
or  constructed  or  operating  in  accordance  with  the  inven- 
tions and  imorovements  set  forth  in  Letters  Patent  of  the 
United  States,  Nos.  782,375  and  798,478,  or  either  of 
them,  without  the  license  of  the  complainants,  New 
Jersey  Parent  Company  and  National  Phonograph  Com- 
pany, and  (3)  from  infringing  upon  or  violating  said 
Letters   Patent  or  either  of  them  in   any  wav  whatsoever. 

That  the  complainants  do  recover  of  the  defendant 
their  costs  and  disbursements  of  this  suit,  to  be  taxed  by 
the  clerk.  \V.  M.   LANNING, 

United  States  Judge." 


About  Electros 

When   you   ask  for  electros,   don't  forget 
That  you  will  get  them  icithout  charge, 
That  you  are    expected    to   use   them, 
That  we  want   evidence   to  show  their  proper 
use, 

That  they  represent  a  certain  amount  of 
money  to  us  and  should  be  accounted  for, 

That  your  request  represents  about  one  five- 
thousandth  of  the  sum  total  received  in  our  Ad- 
vertising Department  and  that  the  handling  of 
these  many  requests  is  done  in  the  most  auto- 
matic manner  possible. 

So,  if  you  should  be  reminded  that  you  haven't 
sent  us  proofs  of  the  cuts  already  furnished  when 
you  ask  for  a  further  supply,  don't  write  us  as 
some  Dealers  do  occasionally: 

"I  don't  ask  for  cuts  when  I  don't  intend  to 
use  them,"  or 

"If  you  don't  want  to  send  me  a  few  in-ex- 
pensive cuts  when  I  ask  for  them,  you  needn't," 
or 


"Do  you  think  for  a  moment  that  I  have  time 
to  bother  with  sending  you  proofs?"  etc. 

During  the  course  of  a  year,  the  electros  we 
furnish  Dealers  without  co:t  amount  to  a  very 
considerable  sum — at  least  a  few  thousand  dollars 
— and  we  have  the  same  interest  in  that  invest- 
ment that  each  individual  Dealer  would  feel 
if  the  expenditure  were  his,  and  was  supposed  to 
bring  some  definite  return.  Don't  consider  your- 
self "abuse j"  or  think  that  we  have  singled 
you  out  of  'the  other  13,000"  as  being  the  only 
one  who  must  show  proofs  of  electros,  for  this  is 
decided!}    ;.ot  the  f .  :*e. 

All  our  efforts  point  toward  the  one  object — 
the  disposition  of  just  as  many  Edison  Phono- 
graphs and  Records  as  is  possible  during  the 
course  of  a  stated  period.  In  the  accomplish- 
ment of  the  object  the  co-operation  of  all  Deal- 
ers is  essential.  If  we  furnish  cuts  without 
charge,  each  Dealer  should  also  take  pride  in 
forwarding  the  advertisements  wherein  they  are 
used,  for  by  so  doing  he  is  unconsciously  assist- 
ing us  to  conduct  in  the  least  troublesome  and 
most  effective  way  the  great  advertising  cam- 
paign, of  so  many  branches,  which  is  bringing 
the  Edison  product  to  the  attention  of  prospective 
purchasers    the    world    over. 


Jobbers  Convention  July 
6th  and  7th 

J.  Newcomb  Blackman,  chairman  of  the  com- 
mittee of  arrangements  for  the  convention  of  the 
National  Association  of  Talking  Machine  Job- 
bers, announces  that  the  convention  will  be  held 
at  the  Hotel  Chalfonte,  Atlantic  City,  N.  J.,  on 
July  6  and  7,  instead  of  on  July  12  and  13,  as 
originally  planned.  The  change  of  date  was 
made  owing  to  the  fact  that  the  busy  season  for 
the  hotel  begins  about  July  10,  and  by  holding 
the  convention  before  that  date  better  accom- 
modations could  be  secured.  Another  reason  is 
that  with  the  Fourth  of  July  falling  on  Sunday 
and  being  celebrated  on  Monday,  the  visiting 
Jobbers  may  make  the  convention  the  occasion 
for   a   four   days'   outing  at  the   seashore. 


Did    any    of    your    friends    ever    drink    your 
health  to  this  toast? 

Here's  to   the   man   who   plans   things — 
Builds   things — makes    things — 
Who  prates  not  of  wonders  of  old ; 
Nor  gloats  upon   ancestral   gold, 
But  takes  off  his  coat,  and  takes  a  hold 
And  does  things. 


Isn't  it  worth  while  following  the  e> 

and   do   some   of   you 

«©£  EDISON  PHONOGRAPH 


'Entertaining  a  Crowd' 


Songs  and  music  never  before 
offered  in  Record  form  can  now 
be  had  in  Edison  Amberol  Records 


M 


UCH  of  the  world's  best  music  has  heretofore  been  too  long  for  any  record 
of  any  sound-reproducing  instrument.     If  used,  it  had  to  be  cut  or  hurried. 
Such  music,  executed  as  the  composer  intended  it,  is  now  offered  in 
Edison  Amberol  Records. 

Amberol  Records  play  twice  as  long  as  standard  Edison  Records  and 
longer  than  any  other  records  of  any  kind. 

Thus  Amberol  Records  bring  to  Edison  Phonograph  owners  an  exclusive 
and  unusual  list  of  songs  and  musical  selections. 

The  new  Edison  Phonographs  play  both  the  standard  Edison  Records 
and  the  Amberols.  Any  Edison  Phonograph  (except  the  Gem)  can  be  changed 
to  play  both  at  a  small  expense. 

No  instrument,  except  the  Edison  Phonograph,  plays  Amberol  Records; 
so  if  you  want  the  music  that  Amberols  have  made  possible  your  instrument  musT: 
be  an  Edison  Phonograph. 

ANY  Edison  dealer  will  play  these  new  Amberol  Records  for  you 
L  and  supply  you  with  both  Phonograph  and  Records.  Any  dealer 
will  change  your  present  Phonograph  to  play  both  standard  Edison  Records 
and  Amberols.     Ask  your  dealer  or  write  to  us  for  catalogues  of  Edison 


Phonographs  and  Records. 


/^ 


NATIONAL  PHONOGRAPH  COMPANY,  24  Lakeside  Ave.,  Orange,  N.J.      0&oirjo*Q,£d 


t^oru 


This  Two-Page  Advertisement   in 
will  be  seen  by  millions  of  poss 


lple  set  by  this  National  Advertising 
3wn   in   local   papers? 

EDISON  RECORD  TALENT 


Mabel  McKinley         Grace  Cameron     Anthony  &  Harrison      Manuel  Romain  Will  Oakland  Cal  Stewart 


Billy  Murray  Steve  Porter         Marshall  P.  Wilder        Harry  Lauder  Ada  Jones  Len  Spencer 


These  people  are  among  the 
greatest  entertainers  in  their  lines 

in  the  country 

YOU  know  them,  at  least  by  reputation.    They  have  spent  the  best  part  of 
their  lives  in  perfecting  themselves  for  the  sole  purpose  of  entertaining  others. 
Each  is  a  specialist;  all  are  among  the  best  that  the  field  of  opera, 
music  hall,  concert,  musical  comedy  and  vaudeville  has  produced. 

They  represent  a  few  of  the  artists  now  contributing  to  the  montnly  pro- 
grams offered  in  the  form  of  Edison  Records.  The  owner  of  an  Edison  Phono- 
graph commands  the  services  of  this  array  of  talent;  not  for  himself  alone,  but 
for  his  family  and  friends;  not  on  occasions,  but  all  of  the  time. 

The  Edison  Phonograph  does  not  specialize.  Its  great  and  ever-increasing 
popularity  is  due  to  the  fact  that  its  powers  of  entertainment  are  as  broad  as  the 
land — offering  to  each  what  each  prefers. 

TF  all  of  the  artists  who  have  contributed  to  the  June  list  of  Edison  Records  were  billed  to 
1  appear  at  a  single  performance,  neither  distance  nor  price  would  keep  you  away.  Yet  they 
can  do  no  better  in  their  various  lines  than  they  have  done  in  making  these  new  June  Records. 

1  here  are  forty  Records  from  which  to  choose,  twenty  of  them  Amberols. 

Ask  your  dealer  or  write  to  us  for  catalogues  of  Edison  Phonographs  and  Records. 

$12  50  t  °Sl25°00§raPhS  are   S°ld  at  thC  Same  PriCeS  everywhere  in  the  United  States- 
Standard  Edison  Records,  35c.    Amberol  Records,  50c.     Grand  Opera  Records,  75c 
NATIONAL  PHONOGRAPH  COMPANY,  24  Lakeside  Avenue,  Orange,  N.  J. 

e  Magazines   and  National  Weeklies 
5  buyers  of  Edison  Phonographs 


will  be  seen  by  millions  of  posi 


Isn't  it  worth  while  following  the  example  set  by  this  National  Advertising 
and   do   some   of  yoUr  own   in   local  papers? 


<E&  EDISON  PHONOGRAPH        EDISON  TECCWTALENT 


Songs  and  music  never  before 
offered  in  Record  form  can  now 
be  bad  in  Edison  Amberol  Records 

MUCH  of  the  world's  best  music  has  heretofore  been  too  long  for  any  record 
of  any  sound-reproducing  instrument.    If  used,  it  had  to  be  cut  or  hurried. 
Such  music,  executed  as  the  composer  intended  it,  is  now  offered  in 
Edison  Amberol  Records. 

Amberol  Records  play  twice  as  long  as  standard  Edison  Records  and 
longer  than  any  other  records  of  any  kind. 

Thus  Amberol  Records  bring  to  Edison  Phonograph  owners  an  exclusive 
and  unusual  list  of  songs  and  musical  selections. 

The  new  Edison  Phonographs  play  both  the  standard  Edison  Records 
and  the  Amberols.  Any  Edison  Phonograph  (except  the  Gem)  can  be  changed 
to  play  both  at  a  small  expense. 

No  instrument,  except  the  Edison  Phonograph,  plays  Amberol  Records; 
so  if  you  want  the  music  that  Amberols  have  made  possible  your  instrument  muft 
be  an  Edison  Phonograph. 


Amberol   Records  for  you 


ANY  Edison  dealer  will  play  the 
k  and  supply  you  with  both  Phonograph  and  Records.  Any  dealer 
will  change  your  present  Phonograph  to  play  both  standard  Edison  Records 
and  Amberols.  Ask  your  dealer  or  write  to  us  for  catalogues  of  Edison 
Phonographs  and  Records. 


y.u  Miri^;nU„        r.,„.=  r=~„ a_.u„_..  «.  u ■   _     **       in  _  . . —         i^^^^^^^Hl 


Mabel  McKinley         Grace  G 


tine 


NATIONAL  PHONOGRAPH  COMPANY,  24  Lakeside  Ave..  Orange,  N.  J.      CMmra* Q, &>'»<nu 

This  Two-Page  Advertisement  in 

will  be  seen  by  millions  of  possible 


III!!! 

Billy  Murray  Sieve  Porter         Marshall  P.  Wilder        Harry  Lauder  Ada  Jones  Lea  Spencei 

These  people  are  among  the 

greatest  entertainers  in  their  lines 

in  the  country 

YOU  know  them,  at  least  by  reputation.    They  have  spent  the  best  part  of 
their  lives  in  perfecting  themselves  for  the  sole  purpose  of  entertaining  others. 
Each  is  a  specialist;  all  are  among  the  best  that  the  field  of  opera, 
music  hall,  concert,  musical  comedy  and  vaudeville  has  produced. 

They  represent  a  few  of  the  artists  now  contributing  to  the  montnly  pro- 
grams offered  in  the  form  of  Edison  Records.  The  owner  of  an  Edison  Phono- 
graph commands  the  services  of  this  array  of  talent;  not  for  himself  alone,  but 
for  his  family  and  friends;  not  on  occasions,  but  all  of  the  time. 

The  Edison  Phonograph  does  not  specialize.  Its  great  and  ever-increasing 
popularity  is  due  to  the  fact  that  its  powers  of  entertainment  are  as  broad  as  the 
land — offering  to  each  what  each  prefers. 

5  June  list  of  Edison  Records  were  billed  to 
:  nor  price  would  keep  you  away.    Yet  they 
i  their  various  lines  than  they  have  done  in  making  these  new  June  Records. 
There  are  forty  Records  from  which  to  choose,  twenty  of  them  Amberols. 
Ask  your  dealer  or  write  to  us  for  catalogues  of  Edison  Phonographs  and  Records. 
Edison  Phonographs  are  sold  at  the  same  prices  everywhere  in  the  United  States- 
Si  2.50  to  $125.00. 

Standard  Edison  Records,  35c.    Amberol  Records.  50c.    Grand  Opera  Records,  75c. 

NATIONAL  PHONOGRAPH  COMPANY,  24  Lakeside  Avenue.  Orange,  N.  J. 

Magazines   and  National  Weeklies 
buyers  of  Edison  Phonographs 


IF  all  of  the  artists  who  have  contributed  to 
appear  at  a  single  performance,  neither  diftai 


\6        Edison  Phonograph  Monthly,  June,  1909 


Printed  Matter 

Perhaps  we  didn't  make  ourselves  quite  clear 
last  month  concerning  the  Cut-out  Record 
Hanger,  form  1553.  We  said  "quantities  are  be- 
ing shipped  to  Jobbers,"  but  neglected  to  state  in 
what  way.  The  supplies  were  included  with 
Jobbers'  stock  orders  for  June  Records,  many  of 
which  were  not  delivered  until  after  the  May 
Phonograph  Monthly.  This  paragraph  is  in- 
serted that  Dealers  may  not  think  their  Jobbers 
negligent  in  the  matter  of  turning  over  copies  for 
display  purposes  as  suggested  last  month.  If  you 
haven't  acted  in  the  matter,  now  is  the  proper 
time  to  do  so. 

Letters  received  by  us  from  Phonograph  own- 
ers, prove  that  there  is  a  generally  wide-spread 
interest  in  these  300  Records  to  be  withdrawn 
from  our  catalogs  on  August  1st.  Among  them 
are  many  very  desirable  selections  which  will 
mean  sales  to  Dealers  who  have  the  enterprise  to 
point  out  the  proposed  withdrawal  of  them  to 
their  regular  customers.  We  have  no  way  of 
assuring  the  Trade  that  these  selections  will  ever 
be  re-listed  under  new  numbers  and  it  seems 
quite  logical  that  Phonograph  owners  would 
want  at  least  a  part  of  them  before  it  is  too  late. 


In  South  America,  a  manufacturer  of  artificial 
ice  would  do  a  rushing  business  but  if  he  opened 
a  branch  in  Greenland  it  stands  to  reason  that 
the  home  office  would  very  soon  discover  that 
the  branch  was  not  a  success.  The  reason  is  ob- 
vious. In  the  one  instance  is  being  sold  a  neces- 
sity, while  in  the  other  natural  ice  is  too  easily 
obtained    to   permit    a    derr~nd    for    the    artificial 

product.    The  selling  of  1 son  Phonographs  and 

Records  in  times  like  these  represent  a  parallel 
condition.  It's  easy  enough  to  sell  food-stuffs 
and  the  necessities  of  life,  but  to  interest  people 
in  what  they  do  not  actually  require  is  indeed  a 
task  worthy  of  the  attention  of  the  most  ambitious 
Dealer. 

But,  if  all  efforts  to  interest  the  people  in  your 
town,  are  stopped,  how  can  you  ever  expect  to 
appeal  to  their  taste  for  good  music,  if  they  know 
not  of  the  way  in  which  that  music  is  to  be  ob- 
tained? Or  if  they  do  know,  perhaps  a  little  re- 
minder from  you  in  the  form  of  an  attractive 
piece  of  literature  might  just  do  the  trick.  If 
you've  given  up  that  mailing  list  of  Phonograms 
and  supplements,  start  it  going  again;  if  you've 
discharged  the  boy  who  did  your  house-to-house 
distributing,    put    him    to   work    again.      If   your 


typewriter  or  mimeograph  machines  have  been 
idle  because  you  thought  it  not  worth  while  to 
continue  mailing  out  soliciting  letters,  the  opera- 
tion of  them  should  be  begun  without  further 
delay.  Your  Jobber  has  the  printed  matter, — or 
if  he  hasn't  he  can  get  it  without  difficulty. 
Business  isn't  coming  back  to  you,  you  must  go 
out  and  get  it.     As  "Bill  Barlow"  says: — 

"Opportunity  knocks  once  on  every  door, — but 
sweeps  out  mornings  for  the  man  who  helps  him- 
self." 


What  use  have  you  made  of  the  Ambi;rol 
Slips,  form  1490?  This  is  a  most  excellent  piece 
of  small  literature  for  boosting  the  sale  of  at- 
tachments.    Every  Dealer  should  have  a  supply. 


The  six-page  extension  folder,  form  1434, 
"Three  New  Types  of  Edison  Phonographs,"  is 
still  as  timely  as  it  was  the  first  day  copies  were 
distributed.  The  combination  types  of  machines 
are  yet  new  to  those  who  haven't  investigated 
the  improvements,  so  don't  give  up  the  distribu- 
tion of  the  folders  just  because  the  Amberol  at- 
tachment may  seem  like  a  familiar  story  to  you. 


The  records  of  our  advertising  department 
show  a  decidedly  falling  off  in  requests  from 
Jobbers  for  printed  matter.  While  we  do  not 
want  to  encourage  the  indiscriminate  distribu- 
tion of  literature  where,  because  of  local  no 
national  conditions,  it  would  do  little  good,  it  does 
seem  as  if  there  has  been  a  gradual  "laying 
down"  on  the  part  of  Dealers,  a  decided  relax- 
ation of  their  former  efforts  to  get  business. 


Death  of  Bandmaster  Voss 

C.  Frederick  Voss,  who  died  at  Newark,  N.  J., 
on  May  1st,  was  one  of  the  best-known  musicians 
connected  with  the  early  days  of  the  Phonograph. 
Mr.  Voss  was  a  noted  bandmaster  and  he  was 
the  leader  of  the  first  band  that  ever  made  an 
Edison  Record.  He  and  his  band  played  at  the 
Edison  Laboratory  in  the  early  experimental  days 
of  the  Phonograph,  and,  for  several  years  after 
Edison  Records  were  put  on  the  market,  the  se- 
lections made  by  Voss's  band  were  among  the 
most  popular.  Every  owner  of  a  Phonograph 
who  bought  the  old-style  wax  record  will  recall 
with  pleasure  those  made  by  Voss's  Band.  Mr. 
Voss  was  a  native  of  Prussia  and  was  sixty-five 
years  old.  He  came  to  this  country  in  1865. 
Since  then  he  has  been  prominent  in  New  York, 
Newark  and  vicinity  as  a  musician  and  band 
leader. 


Edison  Phonograph  Monthly,  June,  1909        17 

Some  of  the  New  Artists  Who  Are  Making 
Edison  Records 


Albert  Spalding,  Violinist 

Albert  Spalding,  the  American  violinist,  is  a 
notable  addition  to  the  list  of  artists  who  are 
making  Edison  Records.  Although  he  is  not  yet 
twenty-one  years  of  age,  he  has  acquired  a  repu- 
tation for  a  mastery  of  the  violin  exceeded  by 
but  few  living  artists.  He  has  appeared  in 
Paris,  Berlin,  London  and  many  other  European 
cities  and  everywhere  created  a  sensation.  Mr. 
Spalding  was  born  in  Chicago,  111.,  on  August 
15th,  1888. 


As  a  very  young  child  he  showed  remarkable 
fondness  for  music.  He  would  sit  for  hours  list- 
ening to  his  mother,  a  fine  singer  and  accomp- 
lished musician.  At  seven  he  asked  for  a  violin, 
and  quickly  astonished  his  parents  by  his  won- 
derful aptitude  for  the  instrument.  A  three- 
quarter  size  Gallano  was  procured,  and  he  com- 
menced to  study  seriously  with  Chiti,  of  Florence 
(where  his  parents  have  a  winter  residence), 
and  during  the  summer  months,  which  they 
spend  in  America,  he  continued  his  studies  under 
Juan  Buitrago  in   New   York. 

He  made  his  first  appearance,  when  ten  years 
of  age,  before  the  Duke  and  Duchess  of  Con- 
naught.  Professor  Chiti  became  so  impressed 
with  the  genius  of  the  boy  that,  wishing  for  con- 
firmation of  his  opinion,  he  suggested  his  charge 
should    undergo   the   severe   test   of   an   examina- 


tion for  a  professorship  at  Bologna  Conserva- 
toire. The  committee  of  examination  consisted 
of  three  violin  professors,  two  of  the  'cello,  and 
the  principal  of  the  Conservatoire.  The  boy  se- 
cured forty-eight  marks  out  of  a  possible  fifty, 
and,  as  the  points  required  to  pass  were  only 
thirty,  it  will  readily  be  seen  that  young  Spald- 
ing is  phenomenally  gifted.  The  professors  were 
astounded  that  one  so  young — he  was  only  four- 
teen— should  have  come  thro'  the  trying  ordeal 
so  triumphantly,  unanimously  declaring  that  he 
was  the  youngest  on  record  to  pass  such  an 
exacting  examination.  A  search  of  the  books 
revealed  the  fact  that,  133  years  before,  Mozart 
passed  an  examination  for  the  piano  at  precisely 
the   same   age. 

The  young  musician  next  went  to  Paris,  and 
studied  for  two  years  with  Lefort,  where  he 
made  his  professional  debut  on  June  6th,  1906, 
at  the  Nouveau  Theatre,  and  later,  at  the  invi- 
tation of  Coquelin,  appeared  with  Patti  at  the 
Chatelet,  and  at  once  achieved  great  success. 
His  successes  have  been  confined  to  no  one  coun- 
try, no  one  city — the  same  eulogistic  reports  come 
from  well  nigh  all  the  great  music  capitals  of 
Europe. 

For  his  first  Edison  Record  Mr.  Spalding  plays 
Wieniawski's  Polonaise  in  D  Major,  a  composi- 
tion calling  for  ability  of  the  highest  order. 
Those  who  hear  it  will  recognize  it  as  the  work 
of  a  superior  artist. 


Digby  Bell,  Monologist 

The  first  Edison  Record  made  by  Digby  Bell 
will  go  out  with  the  July  list.  Few  men  in  the 
comic  opera  and  vaudeville  field  are  better 
known  than  Mr.  Bell.  He  has  been  constantly 
in  the  public  eye  since  he  made  his  first  operatic 
appearance  at  the  Madison  Square  Garden  in 
1879,  when  he  appeared  as  Sir  Joseph  Porter  in 
"Pinafore."  He  was  a  member  of  a  number  of 
the  most  prominent  comic  opera  companies  in 
his  day  and  for  a  number  of  years  was  a  star 
himself,  assuming  the  principal  roles  in  several 
notable  comic  and  light  opera  successes.  More 
recently  he  has  appeared  as  a  monologist  in 
vaudeville  and  has  been  quite  as  successful  as  he 
was   in   his   operatic   work. 

Mr.  Bell's  first  Amberol  Record  is  the  story 
about  the  tough  city  kid  who  tells  about  the 
progress  of  a  game  at  the  Polo  Grounds  from 
his   favorite   seat   on    the   right-field   fence.      Mr. 


18        Edison  Phonograph  Monthly,  June,  1909 


Bell  has  the  "kid"  dialect  down  to  a  nicety  and, 
appearing  at  the  height  of  the  baseball  season, 
the  Record  will  be  a  great  success. 

Nat  M.   Wills 

There  is  no  better  known  performer  on  the 
vaudeville  stage  td-day  than  Nat  M.  Wills. 
There  is  no  vaudeville  performer  whose  efforts 
before   the  footlights  give   greater  pleasure  than 


Mr.  Wills  in  his  tramp  act,  with  its  many  vari- 
ations of  monologue  and  song.  Mr.  Wills  has 
presented  this  act  in  probably  every  important 
vaudeville  theatre  in  the  United  States  and 
Canada.  In  inducing  him  to  make  a  series  of 
Edison  Records,  we  have,  therefore,  done  some- 
thing that  will  meet  with  the  immediate  ap- 
proval of  every  person  who  has  seen  him  in 
vaudeville.  We  are  glad  to  state,  too,  that  his 
Records  are  unusually  loud  and  clear  and  make 
his  Record  performance  quite  as  satisfactory  as 
the  one  on  the  stage. 

Josie  Sadler,  Comedienne 

Miss  Sadler  is  unusually  talented.  Her  spe- 
cial forte  is  German  comedy  characterization. 
She  made  her  first  professional  appearance  about 
twelve  years  ago,  appearing  as  "Wild  Rosie"  in 
"Prince  Pro  Tern."  Since  then  she  has  had 
prominent  parts  in  many  successful  musical  com- 


edies. She  is  well  known  at  all  of  the  Broad- 
way houses  devoted  to  musical  comedy  or  light 
opera.  One  of  her  greatest  hits  was  the  song 
"Henny,"  which  she  sang  in  "Peggy  from 
Paris."  Since  then  she  has  appeared  as  Mrs. 
Sibyl  Schwartz  in  "The  Galloper"  and  Fifi  in 
"A  Waltz  Dream."  She  is  a  decidedly  popular 
player  and  endeavors  to  adopt  German  dialect 
roles  as  far  as  possible,  introducing  a  novel  note 
in  most  of  them  and  thus  avoiding  the  pitfalls 
of  a  one-part  player.  Her  success  is  a  fitting 
tribute  to  her  talents  and  abilities. 


Edison  Phonograph  Monthly,  June,  1909         19 


How  to  Secure  a  Complete 
List  of  Active  Records 

Take  the  combined  Alphabetical  and  Numer- 
ical Record  Catalog,  form  1500,  as  a  beginning 
and 

ADD 

March,  April,  May  and  June,  1909,  Standard 
and  Amberol  Record  Lists. 

10  Bohemian,  52  French,  29  German,  25 
Italian,  8  Polish  and  18  Swedish  selections,  listed 
in  the  Edison  Phonograph  Monthly  for  March, 
1909. 

10  Vesta  Tilley  Records  covered  by  Advance 
List  mailed  early  this  month  to  all  Dealers  and 
reprinted    in    this    issue. 

ELIMINATE 

The  300  Records  to  be  cut  from  our  catalogs 
on  August  1st,  as  published  in  the  April  Edison 
Phonograph  Monthly. 

You  will  then  have  a  complete  list  of  active 
numbers.  If  a  certain  selection  in  your  stock 
does  not  appear  in  this  list  you  will  know  that 
it  is  a  "Cut-Out." 

This  information  is  given  in  response  to  re- 
requests  for  it  from  several  Dealers:  who  do  not 
know  what  Records  may  be  returned  as  Cut-outs 
against   the   Continuous  Exchange  Proposition. 

It  should  be  remembered  that  the  Records  to  be 
cut  from  our  Catalog  on  August  1st,  are  not  to 
be  returned  until  after  that  date. 


No  Place  Too  Remote 

The  West  is  noted  for  doing  big  things  and  the 
Western  sales  of  Edison  Phonographs  and  Rec- 
ords have  proved  no  exception  to  this  rule. 
Price  cutting  in  Edison  goods  heretofore  has 
been  almost  unheard  of  among  the  states  on  the 
Pacific  Slope,  and  conditions  have  been  very  sat- 
isfactory in  the  Western  trade.  We  were  there- 
fore very  much  surprised  when  at  about  the  be- 
ginning of  the  year,  Woodard,  Clarke  &  Com- 
pany, who  have  one  of  the  largest  stores  in 
Portland,  Oregon,  violated  their  license  contract 
and  threw  a  big  stock  of  Edison  goods  on  the 
market  at  cut  prices.  A  suit  on  the  Phonograph 
and  Record  patents  was  promptly  brought  by  our 
Legal  Department,  and  the  same  was  speedily 
stopped  by  i.  preliminary  injunction.  A  perpet- 
ual injunction  has  now  been  obtained.  These 
decisions  are  of  special  importance  as  they  are 
the  first  to  be  obtained  on  the  Pacific  Slope,  and 
they  show  conclusively  that  no  price  cutler  is  too 
far  off  to  be  reached  in  the  enforcement  of  the 
license  conditions  under  which  Edison  goods  are 
sold. 


We  print  below  an  extract  from  the  decree 
granting   a   perpetual    injunction: 

It  is  at  this  time  by  the  Court,  CONSIDERED,  AD- 
JUDGED AND  DECREED  that  the  said  defendant 
(Woodard,  Clarke  &  Co.),  its  agents,  associates,  officers, 
attorneys,  servants,  clerks  and  employees,  and  each  and 
all  of  them  be,  and  they  hereby  are,  perpetually  enjoined 
and  restrained  from  in  any  way  using,  or  causing  to  be 
sold,  or  offering  for  sale,  or  advertising  for  sale  any 
Edison  Standard  Records,  Edison  Amberol  Records  or 
Edison  Phonographs  at  prices  less  than  the  current  list 
prices,  or  at  prices  less  than  those  specified  in  the  agree- 
ment and  addenda  thereto  set  forth  in  complainants'  bill 
of  complaint,  which  agreement  was  made  between  said 
defendant  and  said  complainant,  National  Phonograph 
Co.,  or  at  less  than  the  prices  specified  in  the  notices 
annexed  to  the  cartons  in  which  said  Edison  Standard 
Records  and  Edison  Amberol  Records  are  contained,  to- 
wit:  Thirty-five  cents  for  Edison  Standard  Records  and 
fifty  cents  for  Edison  Amberol  Records,  or  selling  the 
same  in  violation  of  any  of  the  terms  of  the  license  con- 
tracts under  which  said  Edison  Standard  Records  and 
Edison  Amberol  Records  and  Edison  Phonographs  were 
originally  sold  by  said  National  Phonograph  Company  to 
its  authorized  jobbers  and  retail  dealers,  and  from  vio- 
lating any  of  the  terms  of  the  license  contract  and 
addenda  thereto  made  and  entered  into  between  the  said 
defendant  and  the  said  complainant,  National  Phonograph 
Company,  and  from  directly  or  indirectly  using  or  causing 
to  be  used,  selling  or  causing  to  be  sold  any  apparatus, 
articles,  or  devices,  embodying  or  operating  or  constructed 
in  accordance  with  the  inventions  and  improvements  set 
forth  in  the  Letters  Patent  Nos.  782,375,  798,478  and 
880,707,  without  the  license  of  the  said  complainants', 
and  from  infringing  upon  or  violating  the  said  Letters 
Patent  in  any  way  whatsoever. 

(Signed)      CHARLES  E.  WOLVERTON,  Judge. 

Dated    April    13,    1909. 


Records  by  Vesta  Tilley 

Ten  Edison  Standard  Records  by  Vesta  Tilley, 
the  well-known  English  comedienne  and  vaude- 
ville star,  were  put  out  as  a  special  list  on  May 
1st.  These  Records  were  made  by  Miss  Tilley 
some  time  ago,  but  the  special  reason  for  putting 
them  out  now  was  because  she  is  now  making  a 
tour  of  this  county,  appearing  at  the  big  vaude- 
ville theatres  of  the  large  cities.  The  Records 
were  cordially  received  everywhere,  handsome 
orders  being  placed  for  them.  Dealers  whm 
have  not  yet  put  them  in  stock  should  order  at 
once.     The  Records  are: 

13571     I'm   Following   in    Father's   Footsteps. 
13581     The  King  of  the  House  is  Baby. 
13583     Jolly  Good  Luck  to  the  Girls  Who  Love 

the  Soldiers. 
13593     It's  Part  of  a  Policeman's  Duty. 
13603     Algy    (The  Piccadilly  Johnny). 
13620     The  Royal  Artillery. 
13624     The  Seaside  Smile. 
13634     When  the  Right  Girl  Comes  Along. 
13732     Following  a  Fellow  with  a  Face  Like  Me. 
13752     I'm  the  Idol  of  the  Girls. 


Every  Phonograph  Dealer  should  be  a  booster — 
not  a  quitter.  A  business  in  its  infancy  has  no 
place  for  a  quitter,  and  ours  is  one  in  particular 
where  he  has  missed  his  calling. — The  Whitsit 
Monthly. 


20        Edison  Phonograph  Monthly,  June,  1909 

The  Other  13,000 

What  they  are  doing  and  what  they  want  to  know  about. 


Kaner  and  Company,  Virginia,  Minn. — We 
started  to  handle  your  Edison  Phonographs  and 
Records  about  two  years  ago.  At  first  we  had 
quite  a  time  to  sell  the  people  around  here  but 
after  hard  working  we  started  the  ball  a-rolling 
until  we  have  worked  up  an  ever  increasing 
trade.  We  always  keep  a  large  supply  of  Records 
and  machines.  Our  Record  trade  is  increasing 
wonderfully. 


John  A.  Wiseman,  Union  City,  Mich. — I 
noticed  in  the  May  Number  of  the  Phonograph 
Monthly  that  certain  Dealers  think  that  the 
Phonograph  business  is  going  back.  I  must  say 
that  my  business  in  this  little  town  is  as  good 
if  not  better  than  it  was  last  year  at  this  time, 
and  also  have  more  prospects  than  I  had  a  year 
ago,  and  think  the  Phonograph  has  come  to  stay. 


E.  A.  Schweiger,  664  Grand  Street,  Brooklyn, 
N.  Y. — In  answering  last  month  your  question 
as  to  how  the  difference  between  the  Model  A  and 
Model  D  Triumph  Phonographs  might  be  deter- 
mined, a  slight  mis-statement  was  made.  We 
were  in  error  in  describing  the  Model  A  Wind- 
ing Crank  as  having  a  slot  cut  in  it  to  fit  a 
pin  in  the  Winding  Shaft.  There  is  no  slot  cut 
in  the  crank  for  this  type  but  instead  it  has  a 
square  hole  which  fits  over  the  squared  end  of 
the  winding  shaft. 

We  thought  it  best  to  make  this  explanation  to 
avoid  any  misunderstanding  on  the  part  of  Deal- 
ers who  may  have  read  the  paragraph  on  this 
subject  last  month. 

Charles  Hullinger,  Corning,  Col. — Having  re- 
ceived a  good  many  pointers  from  the  Phono- 
graph Monthly,  I  will  give  you  some  of  my  ex- 
perience, hoping  it  will  be  of  some  benefit  to 
some  one  else.  I  put  the  large  cotton  banner 
received  from  you  outside  and  I  noticed  the 
weather  was  beginning  to  fade  it  so  I  went  to 
the  painter  and  got  some  carriage  varnish  and 
gave  it  a  good  coat  of  that.  Now  it  is  good  for 
several  years'  wear. 

And  for  my  Record  lists,  Form  1528,  I  took 
two  strips  of  wood  y2  by  1  inch  and  22  inches 
long,  drove  small  nails  through  one  of  them  so 
as  to  pierce  the  top  of  paper,  boring  small  holes 
in  the  other  to  match  the  nail,  also  cut  a  slot  in 


each  end  one  inch  long  to  admit  two  screw  eyes 
screwed  into  the  other  piece.  Then  I  lay  the 
piece  with  the  nails  pointing  up  and  put  on  the 
paper  face  up,  put  on  the  other  piece  and  turn 
the  screw  eyes  crosswise  to  hold  it  in  place  and 
hang  up  by  two  small  screw  eyes  in  the  back 
piece. 


George  W.  Williams,  proprietor  of  the  Ly- 
ceum, St.  Paris,  Ohio. — I  gave  a  novel  entertain- 
ment at  the  Union  Opera  House,  April  24,  in  a 
two-part  program,  using  the  Amberol  Records. 
It  was  greatly  appreciated. 

PART  FIRST. 

No.  1.  William  Tell  Overture.  (Represented  by  shadow 
pantomime  character  pictures  thrown  on  cur- 
tain.) 

No.  64.  Elks'  Minstrels.  (Represented  by  shadow  pan- 
tomime character  pictures  thrown  on  curtain.) 

No.  118.  To  the  End  of  the  World.  (As  an  illustrated 
song  with   slides.) 

One  reel  of  Film. 

PART  SECOND. 

No.  111.     My  Uncle's  Farm.      (Shadow  pantomime.) 

No.  110.  Chorus  of  Six  Popular  Songs.  (Shadow  panto- 
mime, male  quartette.) 

No.  2.  Roses  Bring  Dreams  of  You.  (Illustrated 
song  slides.) 

One   reel  of  Film. 

It  did  good  business  and  believe  it  was  a  good 
advertisement  for  the   Amberol  Records. 


The  San  Francisco  Call  for  April  19th,  1909, 
contains  a  news  item  relative  to  the  removal  of 
Clark  Wise  &  Company,  Edison  Dealers,  to  their 
new  building,  233  Grand  avenue.  A  picture  of 
the  building  is  also  run  in  conjunction  with  the 
article.  From  all  indications  these  progressive 
Deaiers  are  arranging  to  push  the  sale  of  Edison 
goods,  for  a  large  Phonograph  sign  appears  in  a 
conspicuous  place  on  the  outside  of  the  building. 
The  article  states  that  the  entire  second  floor  will 
be  devoted  to  their  Talking  Machine  Depart- 
ment. In  writing  us  concerning  the  removal 
these  Dealers  say — "Of  course,  we  are  not  settled 
as  yet  but  are  laying  strings  for  what  we  hope 
to  be  a  very  prosperous  business  in  the  best  re- 
tail district  in  the  city." 


You  mustn't  lose  sight  of  the  great  value  of 
these  Amberol  Records  to  you,  as  a  Dealer,  not 
only  in  the  extra  profit  they  bring  you,  but  also 
in  the  effect  they  have  on  the  sale  of  Edison 
Phonographs.  Though  no  longer  new,  do  not 
forget  that  no  other  Records  equal  them  in  play- 
ing time  or  in  clearness  and  tone  quality. 


Edison  Phonograph  Monthly,  June,  1909        2 1 


A  Word  to  Dealers  who  Don' t 
Follow-Up  Inquiries 

A  retail  inquiry  for  catalogs  of  Edison  Phono- 
graphs and  Records  was  referred  recently  to  C. 
M.  Flomerfelt,  at  Califon,  N.  J.  The  inquirer 
was  located  some  distance  away  from  Califon, 
and  in  a  section  not  easily  accessible.  But  note 
what  this  enterprising  Dealer  did: 

"I  am  enclosing  inquiry  No.  16,870  and  trust 
that  my  report  on  it  will  meet  with  your  ap- 
proval. It  may  interest  you  to  know  that  I  found 
the  prospect  after  a  fifteen-mile  drive  out  in  the 
back-woods  and  he  told  me  that  he  saw  your  ad- 
vertisements and  wrote  for  booklets  believing  the 
Edison  the  best  machine  to  buy.  This  instance 
proves    that    'advertising   pays.' " 


An  Appreciative  Editor 

R.  M.  Bryant,  Edison  Dealer  at  Spiro,  Okla- 
homa, recently  sold  the  Editor  of  the  Spiro 
Tribune  an  Edison  Phonograph  outfit.  Soon 
after  it  came  into  his  possession  this  editorial 
appeared  in  the  columns  of  his  paper.  His  ap- 
preciation is  too  well  expressed  to  require  further 
comment: 

A  person  who  can  not  appreciate  the  effects 
of  a  film  by  one  of  the  great  artists,  when  thrown 
upon  the  canvas  must  be  either  too  young  to  ob- 
serve, or  else  too  old  to  see.  Moving  pictures  by 
the  greatest  artists  are  far  more  popular  to-day 
than  they  were  five  years  ago,  and  that  popular- 
ity is  destined  to  increase  and  be  lasting. 

This  is  also  true  of  Phonographs.  What  those 
artists  are  doing  for  man  through  sight,  Edison 
is  accomplishing  through  sound.  In  the  film  may 
be  preserved  the  active,  smiling  features  and 
movements  of  persons  and  objects  of  renown  long 
after  they  are  gone.  Likewise  on  the  cylinder 
he  catches  the  waves  of  sound. 

He  reproduces  every  tender  tremor  and  qual- 
ity of  the  voice  with  perfect  articulation,  and  the 
sweetest  melodies  of  famous  musicians  with  mar- 
velous exactness.  Through  the  sounds  which  his 
Records  reproduce  one  can  feel  the  passion  of  the 
heart,  can  see  the  beauty  of  the  soul  of  the 
singer,  or  the  musician. 

The  perfection  of  the  Edison  Phonograph  and 
Record  is  approached  by  few  others  and  is  equal- 
led by  none. 

His  little  machine  is  therefore  destined  to  be- 
come as  popular  at  the  home  fireside  as  the  mov- 
ing picture  show  is  at  the  city  playhouse. 


It  may  please  you  to  know  that  during  my 
late  cruise  around  the  world  with  the  ships  that 
we  never  stopped  at  any  place  where  I  was  not 
able  to  purchase  Edison  Records,  even  at  that 
remotest  city  on  this  hemisphere,  Puntas  Arenas, 
in  the  Straits  of  Magellan. — Joseph  H.  Darley, 
U.  S.  S.  Kentucky. 


A  Good  Dealer's  Letter 

The  following  letter  mailed  by  L.  H.  Atkin, 
Houghton,  Mich.,  to  his  patrons  vith  the  May 
Record  supplements  looks  as  if  the  "hard  times" 
had  not  hit  his  territory: 

Owing  to  the  vast  increase  in  our  Phonograph 
business  and  desiring  to  place  ourselves  in  a 
position  to  serve  you  in  the  best  possible  manner 
with  Edison  Phonograph  Records  and  Supplies, 
we  have  increased  our  stock  of  Records,  both 
Two-minute  and  Amberol  to  embrace  every 
American  Record  in  their  catalogue  comprising 
about  seventeen  hundred  numbers. 

We  most  cordially  invite  you  to  come  in  any 
time  and  let  us  play  any  number  of  Records  of 
your  selection  whether  you  wish  to  buy  or  not. 
It  is  our  aim  to  keep  in  close  touch  with  every 
owner  or  prospective  owner  of  an  Edison  Talk- 
ing Machine  in  this  vicinity,  to  send  to  their 
address  the  new  monthly  lists  of  Records  and  in- 
teresting discussions  as  contained  in  the  "Phono- 
gram," and  by  courteous  treatment  to  merit 
your  continued  patronage  and  make  friends  and 
customers. 

We  herewith  enclose  list  of  May  Records, 
many  numbers  of  which  are  particularly  bright 
and  entertaining.  We  will  consider  it  a  special 
favor  if  you  will  advise  us  of  any  irregularity 
in  receiving  this  monthly  publication  or  give  us 
the  name  of  any  friend  who  owns  a  machine 
and  does  not  receive  the  new  lists. 


Personal 

F.  K.  Dolbeer,  General  Manager  of  Sales, 
left  on  May  17th  for  a  three  weeks'  trip  through 
the  West  and  Northwest.  He  may  go  as  far 
as  Winnipeg,  which  city  he  has  not  yet  visited. 
So  much  is  being  said  about  the  present  and 
future  of  Manitoba  that  he  is  anxious  to  look 
the  field  over  and  get  some  personal  impres- 
sions concerning  it. 

Wanted — Dealers  in  all  cities  not 
now  represented  to  handle  the  Edison 
Business  Phonograph.  The  demand 
for  this  up-to-date  device  for  handling 
business  correspondence  is  rapidly 
growing  and  Dealers  who  take  on  this 
line  now  will  not  only  profit  from  the 
start  but  will  have  a  franchise  that 
will  be  more  and  more  valuable  as 
time  passes.     Write  for  particulars  to 

EDISON  BUSINESS  PHONOGRAPH  CO., 

ORANGE,  N.  J. 


22         Edison  Phonograph  Monthly,  June,  1909 

Get  Ready  to  Advertise  the  New  Fireside  Phonograph. 

The  who  have  seen  the  new  Fireside  Phonograph  are  unanimous  in  expressing  their 
belief  that  it  will  have  a  tremendous  sale.  Its  price  is  a  popular  one,  well  within  the  reach 
of  the  masses,  and,  since  it  is  a  perfect  Phonograph  in  every  way,  it  is  going  to  sell  by  the 
thousands. 

The  important  thing  for  every  enterprising  Dealer  is  to  make  preparations  to  push  it 
just  as  soon  as  he  can  get  a  supply  of  the  machines.  There  is  no  better  way  to  do  this 
than  to  advertise  in  local  papers.  We  show  below  single  column  and  double  column 
cuts  of  the  Fireside  machine,  both  suitable  for  use  in  newspapers.  We  will  send  one 
of  each  to  every  Dealer  who  will  agree  to  run  them  in  his  local  paper  and  send  us  one 
issue  of  the  papers  in  which  they  are  used.  These  are  the  only  cuts  that  should  be 
used  in  newspapers.  If  Dealers  want  half-tones  for  use  in  printed  matter  where  smooth 
papers  are  used,  we  have  half-tones  of  the  same  machines.  They  are:  Single  column, 
No.  721;  double  column,  No.  722.  Here  again,  we  only  require  a  promise  to  use  the 
cuts  and  a  copy  of  the  printed  matter  showing  them. 

Next  month  we  will  show  some  ready-made  ads  in  which  these  cuts  are  used  to  ad- 
vantage. Get  the  electros  now,  watch  for  the  copy  next  month  and  then  go  after  the 
business.      Do  it  promptly,  so  that  the  other  fellow  will  not  get  ahead  of  you. 


Double  Col.  No.  720. 


Single  Col.  No.  719. 


Edison  Phonograph  Monthly,  June,  1909        23 

Advance   List 

Of  Edison  Standard  and  Edison  Amberol    Records 

for    August,   1909 

r M  T  HE  Standard  and  Amberol  Records  listed  below  will  be  shipped  from  Orange  in  time  to  reach 
J       all  Jobbers  in  the  United  States  and  Canada  bejore  July  24th,    1909,   all  things  being  favorable, 

^Jl  and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  July  23d.  They  must  not,  however,  be  ex- 
hibited, demonstrated  or  placed  on  sale  by  Jobbers  or  Dealers  until  8  A.  M.  on  July  24th. 
Supplements,  Phonograms,  Bulletins  and  Hangers  will  be  shipped  with  Records.  These  may  be  distributed 
to  Dealers  after  July  20th,  but  must  not  be  circulated  among  the  public  before  July  24th.  Jobbers  and 
Dealers  may,  however,  deposit  Supplements  and  Phonograms  in  Man  Boxes  or  Post  Offices  after  5  P.  M. 
on  July  23d,  for  delivery  on  the  following  day.  Jobbers  are  required  to  place  orders  for  August  Records 
on  or  before  June  10th.  Dealers  should  place  August  orders  with  Jobbers  before  June  10th  to  insure 
prompt  shippment  when  Jobbers''  stock  is  received. 


Edison  Standard  Records 

10177  "La-La-La"  March  Edison  Concert  Band 

A  hit  in  three  New  York  shows:  Anna  Held's  "Miss  Innocence;"  "The  Queen  of  the  Moulin 
Rouge"  and  "The  Girl  from  Rector's."  Its  composer,  Vincent  Scotto,  is  also  the  writer  of  "La 
Petite  Tonkinoise"    (our  Record  No.   9569).     Publisher,   Leo  Feist,   New   York. 

10178  Parody  "Down  in  Jungle  Town"  Nat  M.  Wills 
In  making  his  initial  appearance  in  the  ranks  of  Edison  Record  makers,  Mr.  Wills  has  chosen 
for  his  first  selection,  a  parody  on  the  well-known  monkey  song,  "Down  in  Jungle  Town,"  and 

he  sings  it  to  the  music  of  that  selection.  The  words,  however,  treat  of  the  Roosevelt  hunting 
trip  to  Africa  in  a  facetious  way  that  will  make  the  Record  popular.  Mr.  Wills  is  one  of  the 
best  known  artists  on  the  vaudeville  stage.  His  Tramp  Act  has  made  him  famous  from  coast 
to  coast.  He  makes  an  unusually  clear  Record  and  in  this  new  role  will  make  as  great  a  hit 
as  he  does  upon  the  stage.  Mr.  Wills  is  the  author  of  the  parody  as  well  as  the  maker  of  the 
Record.     Orchestra   accompaniment. 

10179  He  Falls  for  the  Ladies  Every  Time  Josie  Sadler 
This  selection  also  serves  to  introduce  still  another  well-known  vaudeville  artist  to  the  Phono- 
graph public.  Miss  Sadler  is  deservedly  popular  for  the  clever  way  in  which  she  sings  upon 
the  stage  in  German  dialect.  For  her  first  Record,  Miss  Sadler  has  chosen  the  above  selection 
sung  by  her  in  the  musical  comedy,  "The  Mimic  World."  This  song  tells  of  the  virtues  of 
the  young  man  who  had  no  bad  habits,  but  had  a  fondness  for  the  ladies.  Orchestra  accom- 
paniment. Music,  Alfred  Solman ;  words,  Arthur  J.  Lamb;  publishers,  Jos.  W.  Stern  &  Co., 
New  York. 

10180  Abide  With  Me  Albert  Benzler 
An  organ  solo  and  the  first  one  to  be  made  for  the  Edison  Phonograph,  since  the  introduction 

of  the  Gold  Moulded  Record.  It  is  put  out  in  response  to  a  widespread  demand  for  an  organ 
Record.  The  title  of  the  Record  will  add  still  further  to  its  popularity.  Composed  by  Wm. 
H.  Monk,  but  the  arrangement  is  a  special  one  by  F.  W.  Ecke. 

10181  Under  the  Irish  Moon  Byron  G.  Harlan 
A  march  song  rendered  in  Mr.  Harlan's  best  style.     It  is  a  song  rather  different  from   those 

of  which  he  usually  makes  Records,  but  his  admirers  will  agree  that  he  is  quite  at  home  in 
his  rendition  of  it.  Orchestra  accompaniment.  Music,  Geo.  W.  Meyer;  words,  Jack  Drislane; 
publishers,  F.  B.  Haviland  Publishing  Co.,  New  York. 

10182  Guide  Me,  O  Thou  Great  Jehovah  Edison  Mixed  Quartette 
A  sacred  selection  too  well-known  to  need  comment  or  description.     It  is  beautifully  sung  by 
the    Edison    Mixed    Quartette.      Organ   accompaniment.      Music,    J.   P.    Holbrook ;    words,    W. 
Williams. 

10183  Wise  Old  Indian  Billy  Murray 
Indian  songs  do  not  seem  to  be  losing  any  of  their  popularity.  Most  of  them  of  which  we 
have  made  Records  have  been  among  our  best  sellers.  This  one  possesses  all  the  requirements 
needed  for  success.  It  is  written  by  the  same  composer  as  "Blue  Feather"  (our  Record  No. 
10162)  and  "Good-Night,  Moonlight"  (our  Record  No.  10174).  Ifs  words  are  extremely 
funny.  They  are  set  to  an  attractive  melody  and  the  Record  is  made  by  Mr.  Murray,  who 
has  been  very  successful  with  songs  of  this  kind.  Orchestra  accompaniment.  Music,  Theodore 
Morse;   words,  Jack  Mahoney;   publishers,  Theodore   Morse  Music  Co.,  New  York. 


24        Edison  Phonograph  Monthly,  June,  1909 

10184  The  Last  Kiss  Waltz  American  Symphony  Orchestra 

A  composition  that  has  the  style  and  character  of  tne  French  waltzes  now  so  popular  in  this 
country.  It  is  played  in  concert  style  by  our  orchestra  and  is  a  splendid  reproduction.  It  is 
a  Record  that  will  find  a  place  in  every  collection  whether  its  owner  desires  either  music  of  a 
better  character  or  popular  selections.  Composer,  Charlotte  Blake;  publishers,  Jerome  H. 
Remick  &  Co.,  New  York. 

10185  The  Market  on  Saturday  Night  Ada  Jones 

To  those  old  enough  this  Irish  character  song  will  recall  the  days  when  the  most  popular  place 
of  amusement  in  New  York  City  was  the  one  conducted  by  Harrigan  &  Hart.  It  will  also 
recall  the  comic  plays  featuring  phases  of  New  York  City  life  which  made  Harrigan  &  Hart 
known  throughout  the  entire  country.  In  its  day,  "The  Market  on  Saturday  Night"  was  a 
great  success,  being  sung  and  whistled  everywhere.  Miss  Jones  has  given  the  song  a  rendition 
for  our  Record  that  will  not  only  delight  those  of  older  years,  but  will  also  please  the  younger 
generation.  Her  Irish  dialect  is  all  that  Harrigan  &  Hart  would  desire  could  they  have  chosen 
her  to  sing  the  Record,  and  her  clear  enunciation  makes  every  word  distinctly  understood. 
Orchestra  accompaniment.  Music,  Dave  Braham ;  words,  Ed.  Harrigan;  publishers,  Will  A. 
Pond  &  Co.,  New  York. 

10186  Little  Willie  Premier  Quartette 

Here  is  an  unaccompanied  selection  for  male  voices  that  will  score  a  success.  It  is  a  comic 
song  with  three  verses  and  three  choruses.  "Little  Willie"  is  the  hero  in  the  first  verse.  The 
other  verses  tell  of  the  mishaps  that  befell  Sammy  and  Tommy.  Music,  J.  Lincoln  Hall;  pub- 
lishers, Hall-Mack  Co.,  New  York. 

10187  Dear  Old  Dear  Will  Oakland 

A  sentimental  song  fully  described  by  its  title.  Its  melody  is  of  the  kind  perfectly  adapted  to 
Mr.  Oakland's  fine  counter  tenor  voice.  Critics  may  not  agree  concerning  high  tenor  voices, 
but  the  general  public  have  but  one  opinion.  These  voices  are  the  striking  ones  in  min- 
strelsy and  they  are  equally  popular  among  the  Phonograph  public.  Orchestra  accompani- 
ment. Music,  Benj.  Hapgood  Burt;  words,  John  Hazzard;  publishers,  Jerome  H.  Remick  & 
Co.,  New  York  City. 

10188  Marsovia  Waltz  United  States  Marine  Band 

With  this  composition  is  presented  another  two-minute  Record  by  Washington's  famous  gov- 
ernment band.  The  air  is  characteristic,  and  is  designed  to  be  typical  of  the  imaginary 
country  of  Marsovia.  Its  rendition  will  add  to  the  high  opinion  already  achieved  by  the  U.  S. 
Marine  Band.     Composer,  Henriette-Blanke-Belcher. 

10189  Any  Old  Place  in  Yankee  Land  is  Good  enough  for  Me  Edward  Meeker 

A  descriptive  march  song  quite  Cohanesque  in  name  and  character  of  melody,  but  not  by 
Mr.  Cohan.  The  words  tell  of  the  content  of  the  man  who  is  willing  to  live  in  any  city  so 
long  as  it  is  in  Yankee  Land.  Cleverly  sung  by  Mr.  Meeker.  Orchestra  accompaniment. 
Music,  Will  Marion  Cook  and  Chris  Smith;  words,  Alex.  Rogers;  publishers,  Gothan-Attucks 
Music  Co.,  New  York  City. 

10190  Can't  You  See  I  Love  You?  Ada  Jones  and  Billy  Murray 

One  of  the  principal  songs  in  "The  Newly-Weds,"  a  comedy  with  music  founded  on  the  car- 
toons by  Geo.  McManus,  published  in  the  New  York  World.  Of  course,  the  song  is  senti- 
mental. Its  chorus  has  a  specially  happy  swing.'  It  was  selected  for  Miss  Jones  and  Mr. 
Murray  because  it  was  one  of  those  selections  in  which  they  have  been  so  successful  in  sing- 
ing together.  Orchestra  accompaniment.  Music,  Nat  D.  Ayer;  words,  Seymour  Brown;  pub- 
lishers, M.  Witmark  &  Sons,   New  York  City. 

10191  Prunes  Edward  M.  Favor 

It  goes  without  saying  that  a  song  with  this  title  must  treat  of  boarding  house  life.  It  is  a 
song  of  a  man  whose  misfortunes  compel  him  to  live  in  boarding  houses  and  who  gets  prunes 
on  all  occasions.  His  imagination  may  conjure  up  apple  sauce,  ice  cream  and  custard  pie  for 
dessert,  but  instead  he  always  gets  prunes.  Probably  no  other  Edison  artist  could  so  success- 
fully render  a  song  like  this  as  Mr.  Favor.  Orchestra  accompaniment.  Music,  Seymour 
Furth;  words,  Geo.  W.  Day;  publishers,  Seymour  Furth  Music  Publishing  Co.,  New  York. 

10192  Love's  Golden  Dreams  Albert  Benzler 

A  bright  and  snappy  bells  solo  played  in  Mr.  Benzler's  unapproachable  style.  Orchestra 
accompaniment.     Composer,   Geo.  Stevens;   publishers,  Arnett-Delonais   Co.,   Chicago,  111. 

10193  Uncle  Josh  and   the  Lightning  Rod  Agent  Cal  Stewart 

Uncle  Josh  is  always  getting  the  bad  end  of  every  deal  he  makes.  However,  he  takes  his 
misfortunes  good-naturedly  enough.  He  always  sees  the  funny  side,  no  matter  how  bad  he 
has  been  "stung."  In  this  case,  he  tells  how  the  agent  put  up  lightning  rods  on  every  sta- 
tionary thing  in  sight  on  his  farm,  and  how  he  signed  a  paper,  stating  that  the  job  was  a 
good  one,  only  to  find  shortly  afterward  that  he  had  signed  a  note  for  a  considerable  amount. 


Edison  Phonograph  Monthly,  June,  1909       25 

10194  Set  'em  Up  In  the  Other  Alley  Collins  &  Harlan 

A  song  by  the  same  composer  as  "Make  a  Noise  Like  a  Hoop  and  Roll  Away''  (our  Record 
No.  10122)  and  destined  to  be  quite  as  successful  as  the  latter  song.  It  is  a  song  of  the  bowling 
alley  and  will  find  a  large  call  among  the  devotees  of  the  popular  game  of  bowling.  Collins 
and  Harlan  are  as  clever  as  ever  in  their  rendition  of  the  song.  Orchestra  accompaniment. 
Music,  J.  Fred  Helf ;  words,  Ren  Shields  &  Andrew  B.  Sterling;  publishers,  Helf  &  Hager  Co.. 
New  York. 

10195  If  EvVy  Girl   Was  a  Girl  Like  You  Grace  Cameron 
A  waltz  song  that  will  still  further  enhance  the  vogue  of  Miss  Cameron  as  a  maker  of  Edison 
Records.     The  words  reflect  the  doubt  of  the  young  lover  who  wonders   what  would  happen 

if  all  the  girls  were  like  his.  Orchestra  accompaniment.  Music,  Seymour  Furth ;  words,  Will 
A.   Heelan;  publishers,  Seymour  Furth  Music  Publishing  Co.,  New  York. 

10196  Our  Victorious  Nation  March  New  York  Military  Band 
A  stirring  march  which  echoes  strains  of  our  national  airs,  a  feature  that  ever  appeals  to  the 
typical  American.     The  air  is  bright  and  snappy.     Just  the  kind  to  keep  the  feet  a-going  while 
the  Record  is  being  played.     Composer,  J.  Lincoln;  publishers,   Vandersloot  Music  Publishing 
Co.,  Williamsport,  Pa. 

Edison  Amberol  Records 

175  Selection  from  "Robin  Hood"  Edison  Concert  Band 

Of  the  numerous  operettas  by  Reginald  de  Koven,  "Robin  Hood"  is  the  most  popular.  It  wis 
first  produced  at  Chicago,  June  9,  1890,  and  for  nineteen  years  it  has  been  regarded  as  one 
of  the  best  of  the  light  operas  by  American  composers.  The  Record  contains  the  following 
numbers:  Entrance  of  Robin  Hood,  Act  1;  waltz  song,  "Sweetheart,  My  Own;"  "Oh,  Promise 
Me;"  Tinkers'  Song  and  the  Finale  of  the  Opera.  Always  one  of  the  most  popular  of  the 
two-minute  selections,  the  same  music  on  the  Amberol  Record  will  continue  its  popularity  for 
years  to  come.     Publisher,  G.  Schirmer,  New  York. 

176  The   Flag  He  Loved  So  Well  Nat  M.  Wills 
This  is  Mr.  Wills'  first  Amberol  Record.     It  is  twice  as  funny  as  the  one  in  the  two-minute 
list,  for  it  is  twice  as  long.     The  song  is  one  that  he  has  featured  on  the  vaudeville  stage  and 

in  which  he  has  done  his  full  share  in  adding  to  the  mirth  of  the  amusement-going  public.  To 
hear  this  Record  is  to  see  him  standing  before  the  curtain  in  his  tramp  makeup  and  with  his 
coat  decorated  with  medals,  one  of  which,  to  use  his  own  words,  he  obtained  for  singing  and 
a  larger  one  given  him  for  stopping.  This  Record  will  make  a  strong  fight  with  the  older 
favorites  for  place  at  the  top  of  the  August  list.  Like  most  of  his  selections,  this  song  is 
original  with  Mr.  Wills  and  is  not  published.     Orchestra  accompaniment. 

177  Polonaise  in  D  Major  Albert  Spalding 
Mr.  Spalding  is  a  young  American  violinist,  who,  by  virtue  of  his  unusual  talent,  has  scored 

a  great  success.  We  regard  ourselves  as  fortunate  indeed  in  inducing  him  to  reproduce  some 
of  his  marvelous  talent  on  our  Records.  Further  reference  to  his  career  and  success  will  appear 
in  the  Phonograph  Monthly.  Violin  solos  of  Henri  Wieniawski,  the  composer  of  this  selection, 
are  very  popular  with  concert  performers  and  are  found  in  the  repertoire  of  every  violin 
artist.  Wieniawski  was  himself  a  renowned  violinist  as  well  as  composer.  His  Polonaise  in  D 
Major  calls  for  that  artistic  conception  and  brilliancy  of  technique  so  essential  to  the  true 
violinist.     Piano  accompaniment. 

178  Bear's  Oil  Golden  &  Hughes 
A  vaudeville  sketch  that  is  a  scream.  It  is  one  of  several  that  Golden  &  Hughes  are  using  in 
vaudeville,  and  it  is  even  more  funny  on  our  Record  than  on  the  stage.  Mr.  Golden  asks  Mr. 
Hughes  what  he  smells  when  he  first  enters  a  drug  store,  and  then  follows  an  enumeration  of 
the  odors  of  a  drug  store  that  is  ridiculous  in  the  extreme.  The  fun  cannot  be  described,  the 
Record  must  be  heard. 

179  Are  You  Coming  Home  To-Night?  Anthony  &  Harrison 
Few  sacred  selections  are  better  known  to  the  entire  country  than  this  one.  We  could  hardly 
put  out  a  Record  that  would  make  a  wider  appeal  among  seriously  inclined  people.  The 
interpretation  of  the  selection  given  by  Anthony  &  Harrison  is  fully  as  good  as  anything  that 
these  church  singers  have  given  either  from  choir  lofts  or  on  Edison  Records.  Orchestra 
accompaniment.     Composer,  James  McGranahan. 

180  La  Perle  de  Madrid  Valse  American  Symphony  Orchestra 
A  Spanish  waltz  having  the  well-marked  rhythm,  swinging  melody  and  castinet  effects,  which 
give  it  the  true  Spanish  color.     In  every  sense  a  delightful  orchestral  selection,  and  finely  ren- 
dered  by   our    Symphony   Orchestra.     Composer,    A.   Lamotte;    Publisher,    Carl    Fischer,    New 
York. 

181  The  Arkansas  Traveler  Len  Spencer 
An  old,  old   favorite  made  over  on   the   four-minute  Record.     It  has  been  on  the   two-minute 


26       Edison  Phonograph  Monthly,  June,  1909 

list  since  the  introduction  of  the  Moulded  Record,  and  years  from  now  will  find  it  still  upon 
the  Amberol  list.  It  is  hard  to  say  why  it  is  so  popular,  but  it  has  a  hold  upon  thousands  of 
lovers  of  the  Phonograph  that  is  unquestioned.  Mr.  Spencer  carries  on  the  dialogue  in  two 
different  voices  and  has  the  assistance  on  the  violin  of  a  member  of  our  Symphony  Orchestra. 

182  The  Day  of  the  Game  Peerless  Quartette 
This  is  the  big  hit  and  the  most  stirring  song  in  "The  Fair  Co-Ed, "  a  musical  comedy  pro- 
duced by  the  Elsie  Janis  Company.  The  subject  of  the  song  is  a  game  of  football,  and  its 
most  attractive  feature  as  performed  in  "The  Fair  Co-Ed"  is  a  large  and  effective  chorus, 
representing  a  crowd  of  lively,  enthusiastic  spectators,  who  encourage  the  players  by  cheering 
for  their  favorites  with  loud  hurrahs  and  spirited  college  cries.  Our  Record  is  a  clever  repro- 
duction of  the  stage  performance  and  reflects  much  credit  upon  the  Peerless  Quartette,  who 
make  it  with  the  assistance  of  a  special  chorus.  Orchestra  accompaniment.  Music,  Gustave 
Liidens ;   words,  George  Ade;  publishers,  M.  Witmark  &  Sons,  New  York. 

183  Believe  Me  If  All  Those  Endearing  Young  Charms  Arthur  S.  Witcomb 
A  cornet  solo  by  Mr.  Witcomb,  who  is  the  cornet  soloist  of  the  U.   S.  Marine  Band  and  a 
player  of  marked  ability.     The  song  is  one  of  the  most  popular  of  Thomas  Moore's   poems, 
the  melody  being  by  Sir  J.  Stevenson.     The  U.   S.  Marine  Band  played  the   accompaniment 
while  Mr.  Witcomb  was  making  the  Record. 

184  Come  and  Hear  the  Orchestra  Josie  Sadler 
A  comic  waltz  song  in   Dutch  dialect,  in  which  Miss   Sadler  gives  on  our  Record  a  clever 
reproduction  of  one  of  the  acts  in  which  she  appears  in  vaudeville.     Various  instruments  in 
the  orchestra  are  featured  during  the  song  and  add  to  the  effectiveness  of  the  reproduction. 
Orchestra  accompaniment. 

185  There's  a  Woman  in  the  Case  Murry  K.  Hill 
Another  of  Mr.  Hill's  characteristic  vaudeville  specialties.     The  Edison  Records  already  made 

by  Mr.  Hill  furnish  a  good  line  upon  the  fun  that  may  be  expected  from  this  one.  The  Rec- 
ord provides  four  and  a  half  minutes  of  real  laughter. 

186  Tannhauser  March  Edison  Concert  Band 
This  grand  march  movement  occurs  at  the  opening  of  the  fourth  scene  in  the  Second  Act  of 
"Tannhauser,"  written  by  Richard  Wagner,  the  grandest  and  most  original  composer  of  all 
times.  As  an  instrumental  number,  the  "Tannhauser  March,"  with  its  stirring  introductory 
strain  and  broad  and  majestic  theme,  so  well  known  to  admirers  of  Wagner,  is  without  doubt 
the  most  popular  and  melodious  composition  written  by  this  famous  composer.  Publisher,  Carl 
Fischer,  New  York. 

187  Good  Night,  Dear  John  Barnes  Wells 
A  love  ballad  by  still  another  singer  who  now  enters  the  ranks  of  Edison  artists.     Mr.  Wells 

is  well  known  in  New  York  and  vicinity.  He  has  a  fine  tenor  voice,  has  sung  in  some  of  the 
best  metropolitan  church  choirs  and  his  name  frequently  appears  on  the  best  concert  pro- 
grammes. The  song  is  the  one  introduced  in  the  comedy,  "Love  Watches,"  and  sung  with 
great  success  by  Billie  Burke.  Its  composer,  Will  R.  Anderson,  also  wrote  "Just  Some  One" 
(our  Record  No.  9847).  Orchestra  accompaniment.  Publishers,  M.  Witmark  &  Sons,  New 
York. 

188  Holy!  Holy!  Lord  God  Almighty  Edison  Mixed  Quartette 
A  sacred  selection  of  the  better  class,  sung  in  a  stately  and  dignified  manner  by  our  Mixed 
Quartette.     The  high  character  of  the  Record,  both  in  subject  and  rendition,  would  make  it 
worthy  of  presentation  as  part  of  a  religious  service  anywhere.     Organ  accompaniment.  Music, 
Rev.  John  B.  Dykes;  words,  Reginald  Heber. 

189  Garry  Owen  Medley  Eugene  A.  Jaudas 
Here  is  a  violin  solo  that  will  not  only  sell  big  now,  but  will  sell  big  as  long  as  it  is  in  the 
Amberol  catalogue.  In  the  medley  are  introduced  the  following  jigs  and  reels;  "Garry 
Owen"  jig;  "17th  of  March"  reel;  "Haste  to  the  Wedding"  country  dance;  "Reilly's  Own" 
reel;  and  "Champion"  jig.  Interspersed  with  these  selections  are  bits  of  the  following  favorite 
Irish  airs:  "The  Minstrel  Boy;"  "Come  Back  to  Erin;"  "Wearing  of  the  Green;"  "The  Harp 
that  Once  Thro'  Tara's  Hall"  and  "Killarney."     Orchestra  accompaniment. 

190  While  the  Kids  Played  Ring  a  Rosie  Will  Oakland 
A  song  descriptive  of  the  days  when  school  children  sang  and  danced  in  this  childish  game. 
Few  grown-ups  will  hear  the  words  and  melody  without  recalling  the  days  when  they  and 
their  childish  companions  joined  hands  in  a  circle  and  took  part  in  "Ring  Around  A  Rosie." 
Mr.  Oakland's  high  tenor  voice  is  just  the  one  needed  to  successfully  reproduce  the  song. 
Orchestra   accompaniment.     Music,   Emanuel   Aroni ;    words,    Billie   Verne;    publishers,   Allan 

&  Co.,  Melbourne,  Australia. 

191  Cuddle  Up  a  Little  Closer  Lovey  Mine  Ada  Jones,  Billy  Murray  &  Co. 
The  "production"  song  hit  from  "The  Three  Twins,"  first  recorded  as  a  duet  by  Miss  Jones  and 
Mr.  Murray  on  our  two-minute  record  (No.  9950).  It  is  now  given  on  the  Amberol  in  the  same 
form,  but  with  extra  choruses  added.    The  first  one  by  Mr.  Porter  in  imitation  of  "as  Grandpa 
would  sing  it;"  the  next  by  Mr.  Harrison  as  the  soldier  off  to  war  and  bidding  good-bye  to 


Edison  Phonograph  Monthly,  June,  1909        27 

his  sweetheart  would  sing  it.  Miss  Jones  then  gives  it  "as  the  baby  sings  it,"  the  Record  con- 
cluding with  all  joining  in  a  chorus.  Orchestra  accompaniment.  Music,  Karl  Hoschna;  words, 
O.  A.  Hauerbach;  publishers,  M.  Witmark  &  Sons,  New  York. 

192  Poet  and  Peasant  Overture  Frosini 
Frosini  is  a  wonder  as  a  player  of  the  accordion.  They  way  in  which  he  plays  the  "Poet  and 
Peasant  Overture"  for  our  Record  will  cause  many  an  individual  to  revise  his  or  her 
opinion  of  the  musical  popularity  of  the  accordion.  It  will  also  cause  them  to  accord  to 
Frosini  credit  as  being  a  player  of  remarkable  talent.  Unaccompanied.  Music,  Fr.  Von  Suppe ; 
publisher,   Carl  Fischer,  New  York. 

193  Arrah  Wanna  Collins  &  Harlan 
Not  a  new  song,  for  it  has  been  on  our  two-minute  list  for  several  years   (it  is  No.  9447),  but 

it  is  even  more  popular  to-day  than  it  was  when  first  published  and  reproduced  on  our 
Record.  Many  thousand  two-minute  Records  of  it  have  been  sold  and  no  doubt  exists  that 
many  thousands  more  will  be  sold  in  Amberol  form.  The  longer  Record  has  made  it  possible 
to  include  more  of  the  song  and  to  add  new  features,  which  make  it  well  worth  the  higher 
price  of  the  Amberol  Record.  Orchestra  accompaniment.  Music,  Theodore  Morse;  words, 
Jack  Drislane;  publishers,  F.  B.  Haviland  Co.,  New  York. 

194  Teddy- After- Africa  New  York  Military  Band 
A  comic  portrayal  of  Teddy  and  his  trip  to  Africa  in  search  of  new  animals  to  conquer.    The 
finale  shows  a  chorus  of  barnyard  inhabitants,  chickens,  roosters,  goats,  pigs,  cows,  etc.     This 
composition  is  Arthur  Pryor's  latest  and  one  which  his  band  will  feature  during  the  summer 
season.     Publisher,  Carl  Fischer,  New  York. 

Trade    Bu  lie  tins 


Sales  Department  Bulletin  No.  29, 

May  13,  1909 
Trade  Information  for  All  Dealers 

All  correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT,    Orange,   N.  J. 

The  trade  is  hereby  advised  that  the  eleven 
Spanish  Records  named  below  have  been 
dropped  from  our  catalogue  because  the  moulds 
have  fallen  below  the  required  standard.  Or- 
ders for  any  of  these  selections  will  be  filled  so 
long  as  our  present  stock  lasts,  but  the  moulds 
will  be  at  once  destroyed  and  no  further  quan- 
tity manufactured.  The  numbers  will  be 
dropped  from  future  editions  of  our  catalogue.. 
12077     Caballero  de  Gracia  Antonio  Vargas 

12153     Nina  Pancha  Antonio  Vargas 

12169     Himno   Nacional    Mexicano 

Antonio  Vargas 
12189     Las  Neuve  de  la  Noche,  Jota 

Antonio  Vargas 
12545  El  Juramento,  Romanzo  Senor  Cabello 
12662     La  Mascota,  Luo  de  los  pavos 

Senorita  Carmen  y  Senor  Cabello 

12737  Gran  corrida  de  toros  por  el  celebre 

espada  espanol  Don  Luis  Mazzan- 
tini  Vargas  &  Co. 

12738  El  Lapicero,  Tango  Antonio  Vargas 

12739  Zapateao  di  Caramelo  Antonio  Vargas 
12787  El  Morrongo,  Tango  Antonio  Vargas 
12792     El  Amor  y  el  Desafio       Antonio  Vargas 


Sales  Department  Bulletin   No.  30 

May  20,  1909 

Tirade  Information  for  Dealers 

All  correspondence  concerning  this  bulletin  should  mention  its  nwnrer 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY,  SALE 
DEPARTMENT,  Orange,  N.  J. 

IMPORTANT    ANNOUNCEMENT 

A    new    type    Edison    Phonograph    whose    suc- 
cess is  assured,  as  it  possesses  all  of  the  important 
features  of  the  higher  priced  machines,  combined 
with  some  novel  features  recently  applied. 
Fireside  Phonograph   Combination   Type. 

Description — A  New  Combination  Type  Pho- 
nograph, designed  to  satisfy  the  demand  of  the 
trade  for  a  moderate  priced  machine,  which  will 
play    both    Standard    and    Amberol    Records. 

Price:  List  price  $22.00,  (Canadian,  $28.60), 
subject  to  regular  machine  discounts. 

Equipment:  Equipped  with  a  combination 
model  "K"  reproducer,  having  a  model  "C"  and 
model  "H"  sapphire,  assembled  in  separate  arms, 
mounted  on  a  swivel  plate  set  in  the  overhang- 
ing weight;  attached  to  this  swivel  plate  is  a 
pointer,  or  lever,  thereby  enabling  the  user  to 
readily  change  the  position  of  the  sapphires  for 
playing  either  the  Standard  or  Amberol  Records. 

Horn:  A  specially  finished  maroon  colored, 
gold  striped,  sectional  horn,  which  permits  pack- 
ing in  the  case  with  the  machine,  and  which  very 
materially  adds  to  the  attractiveness  of  the  out- 
fit, giving  excellent  results  phonographically. 
19  inches  long  bell  11  inches  wide. 

Horn  Crane:  Assembled  in  a  socket  on  the 
body  of  the  machine,  instead  of  on  the  cabinet, 
as  with  our  other  types. 


28        Edison  Phonograph  Monthly,  June,  1909 


Mahogany  Fuezize  Phonograph:  Same  out- 
fit as  above,  with  mahogany  cabinet  and  mahog- 
any finished  horn,  $32.00,  (Canadian,  $41.60), 
complete. 

Selling  Date:  To  be  placed  on  sale  simul- 
taneously in  the  United  States  and  Canada  on 
July  1st,   1909. 

Gem   Combination  Attachment. 

Description — An  Attachment  which  can  be 
readily  applied  to  all  Gem  Phonographs,  mak- 
ing it  possible  to  play  both  Standard- and  Ara- 
berol  Records  on   such  machines. 

Price:  Net  prices  have  been  established  as 
follows:  Dealers,  $3.00,  (Canadian,  $3.90) .  List, 
$4.00,    (Canadian,  $5.20). 

Equipment:  Equipped  with  a  model  "H" 
reproducer    for    use    on    Amberol    Records. 

Selling  Date:  To  be  placed  on  sale  simul- 
taneously in  the  United  States  and  Canada  on 
July   1st,    1909. 

Model  "K"  Reproducer. 

A  New  Combination  Reproducer,  having  a 
model  "C"  and  model  "H"  sapphire,  assembled 
in  separate  arms,  mounted  on  a  swivel  plate  set 
in  the  overhanging  weight;  attached  to  this 
swivel  plate  is  a  pointer,  or  lever,  thereby  en- 
abling the  user  to  readily  change  the  position 
of  the  sapphires  for  playing  either  the  Standard 
or  Amberol  Records. 

Price:  List  price  $5.00,  (Canadian,  $6.50), 
subject  to  regular  Jobbers'  and  Dealers'  dis- 
counts. 

Selling  Date:  To  be  placed  on  sale  simul- 
taneously in  the  United  States  and  Canada  on 
July  1st,   1909. 

Reduction  in  Price  of  Reproducers 

On  and  after  July  1st,  1909,  the  list  price  of 
both  model  "C"  and  model  "H"  reproducers  will 
be  reduced  to  $3.50,  (Canadian,  $4.55),  subject 
to  regular  discounts. 

Exchange  on  Reproducers  Discontinued. 

On  June  30th,  1909,  the  present  existing  ex- 
change on  reproducers  will  be  discontinued. 
Jobbers  and  Dealers  desiring  to  avail  themselves 
of  such  exchange,  must  return  such  reproducers 
as  they  may  have  on  hand  prior  to  that  date,  and 
place  orders  for  an  equal  number  of  model  "C" 
so  that  the  transaction  may  be  completed  before 
the  new  prices  become  effective. 

We  would  respectfully  request  our  Dealers 
to  place  orders  for  such  of  these  goods  as  they 
may  require  with  their  Jobbers  as  promptly  as 
possible,  thereby  placing  the  Jobber  in  position 
to  supply  their  full  requirements  for  these  goods 
prior  to  July  1st,  1909,  when  they  are  to  be  of- 
fered to  the  public.  The  Jobbers  should  place 
their  orders  with  us  at  the  earliest  possible  mo- 
ment, to  insure  of  their  being  in  a  position  to  take 
care  of  their  Dealers'  requirements. 


Suspended  List,  May  20,1909 

Superseding  All  Previous  Lists 

This  list  is  supplemental  to  the  Suspended 
Lists  which  appeared  in  the  June,  1908,  and 
succeeding  issues  of  the  Edison  Phonograph 
Monthly.  These  are  still  in  force  and  must  be 
given  the  consideration  by  the  Trade  as  if  re- 
printed in  full  herewith. 

CAL.,  San  I>iegG — Thearle  Music  Co. 
II. L.,  Macomb — M.  T.  Kirkpatrick. 
KANS.,  Coffey  ville — Coffeyville  Music  Co. 

Minneapolis — Jacob  Heberly  &  Co. 
MICH.,  Gagetown — L.  S.  McEldowney. 
N.  H.,  Laconia — Lougee-Robinson  Co. 
N.      C,      Winston-Salent  —  Forsyth      Sporting 

Goods  Co. 
N.  J.,  Jersey  City — Andrew  Brunton. 

South  Ainboy — Andrew   Brunton.. 

Perth    Amboy — A.    Kauffman. 

Hans  J.  A.  Lund. 
N.  Y.,   Brooklyn — Joseph   Mitko. 

Kingston — E.  W.  Stokes. 
PA.,   Monongahela — F.    G.    Kennedy. 
S.  C,  Charleston — Samuel  Banov. 
VA.,  Fries — Carl  L.  Dalton. 

Jobbers  and  Dealers  are  asked  not  to  supply 
any  of  the  above  named  firms  with  our  appa- 
ratus, at  addresses  given  or  any  other  address. 


Many  New  Dealers 

A  few  weeks  ago  our  Sales  Department  sent 
to  all  Jobbers,  a  list  of  towns  in  the  United 
States  and  Canada  of  500  or  more  population,  in 
which  there  are  no  Dealers  in  Edison  Phono- 
graphs and  Records.  These  lists  have  been  made 
the  subject  of  an  aggressive  campaign  by  many 
Jobbers  and  the  result  has  been  the  establishment 
of  a  surprising  number  of  new  Dealers.  A  con- 
siderable number  of  such  Dealers  have  already 
made  their  initial  purchases  and  a  still  larger 
number  of  applications  are  being  put  through  the 
Agreement  Department.  Results  of  this  work 
show  that  there  is  no  lack  of  confidence  in  the 
future  of  the  Phonograph  business  on  the  part 
of  hundreds  of  business  men  throughout  the 
country. 


There  is  no  better  way  of  seeking  Phonograph 
buyers  than  through  Edison  Records,  and  that 
being  true,  the  new  Edison  Amberol  Records 
come  as  the  strongest  selling  force  for  Edison 
Phonograph  sales  that  has  been  put  forth  since 
instruments  of  this  kind  were  invented.  Tell  the 
people  in  your  community  to  insist  upon  a  four- 
minute  Record  and  tell  them  the  advantages  of 
it.  That  will  bring  them  to  the  Edison  line  and 
no  argument  or  series  of  crguments  can  get  them 
away  from   it. 


Edison  Phonograph  Monthly,  June,  1909 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Birmingham — Talking  Machine  Co. 

Mobile — W.  H.  Reynalds. 

Montgomery — R.    L.    Penlck. 
ARK.,  Fort  Smith — R.   C.   Bollinger   Music   Co. 
CAL.,    Los   Angeles — Southern    Cal.   Music    Co. 

Sacramento — A.   J.  Pommer  Co. 

San  Francisco — P.  Bacigalupi  &  Sons. 
Pacific   Phonograph   Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 
CONN.,  New   Haven — Pardee-Ellenberger  Co. 
D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 
GA..  Atlanta — Atlanta   Phonograph  Co. 
Phillips  &  Crew  Co. 
Waycross — Youmans   Jewelry   Co. 
IDAHO,  Boise — Eiler's   Piano  House. 
ILL.,  Chicago — Babson   Bros. 
Lyon    &   Mealy. 
James  I.  Lyons. 
The    Vim  Co. 
Montgomery   Ward   &   Co. 
Rudolph  Wurlitzer   Co. 
Peoria — Chas.  C.  Adams  &  Co. 

Peoria  Phonograph  Co. 

Quincy — Quincy  Phonograph  Co. 

IND.,    Indianapolis — Indiana   Phono.    Co. 

Kipp-Liink  Phonograph  Co. 
IOWA,  Des   Moines — Harger   &   Blish. 
Hopkins  Bros.  Co. 
Dubuque — Harger  &  Blish. 
Fort   Dodge — Early  Music   House. 
Sioux   City — Early   Music   House. 
KY„  Louisville — Montenegro-Riehm  Music  Co. 
LA.,    New    Orleans — William    Bailey. 

National    Automatic  Fire   Alarm    Co. 
MAINE,  Bangor— S.  L.  Crosby  Co. 
Portland — W.  H.   Ross   &   Son. 
MD.,  Baltimore — E.   F.   Droop  &   Sons  Co. 
MASS.,  Boston — Boston  Cycle  &  Sundry  Co. 
Eastern  Talking  Mach.     Co. 
Iver  Johnson   Sptg.  Goods  Co. 
FItchburg — Iver  Johnson   Sptg.  Goods  Co. 
Lowell — Thomas   Wardell. 
New  Bedford — Household  Furnishing  Co. 
Springfield — Flint    &    Brlckett    Co. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 
MICH.,  Detroit — American   Phono.   Co. 

Grlnnell   Bros. 
MINN.,  Minneapolis — Minnesota    Phono.  Co. 
St.  Paul — W.  J.   Dyer   &   Bro. 
Koehler  &  Hlnrichs. 
Minnesota    Phonograph    Co. 
HO^  Kansas  City — J.  W.  Jenkins*  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Louis — Koerber-Brenner  Music  Co. 
Sllverstone   Talk.  Mach.   Co. 
MONT.,  Helena — Frank  Buser. 
NEB.,  Lincoln — Ross  P.  Curtice  Co. 
H.   E.   Sidles   Phono.  Co. 
Omaha — Nebraska  Cycle  Co. 
Shultz  Bros. 

N.   II.,  Manchester — John  B.  Varlck  Co. 

N.  J..  Hohoken — Eclipse  Phono.  Co. 
Newark—  A.    O.   Petit 
Paterson — James  K.  O'Dea, 
Trenton — Stoll    Blank   Book   and   Station- 
ery Co. 
John  Sykes. 

Y„  Albany — Finch   &  Hahn. 
Astoria — John     Rose. 

Brooklyn — A.   D.    Matthews*  Sons. 
HufTnlo — W.    D.    Andrews. 
Rlmirn — Elmlra  Arms  Co. 


X. 


Gloversvllle — American   Phono.    Co. 
Kingston — Forsyth   &   Davis. 
New    York    City — Blackman    Talking   Ma- 
chine Co. 

J.   F.  Blackman  &   Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Jacot  Music  Box  Co. 

Victor  H.  Rapke. 

Siegel-Cooper  Co. 

John  Wanamaker. 
Oswego — Frank   E.   Bolway. 

RocT-^ster — Mackie  Piano,  O.   &  M.   Co. 

Lalking  Machine  Co. 
Schenectady — Finch  &  Hahn. 

Jay   A.  Rickard   &   Co. 
Syracuse — W.   D.  Andrews. 
Troy — Finch   &  Hahn. 
Utica — Arthur   F.    Ferriss. 

William  Harrison. 

Utica  Cycle  Co. 

OHIO,  Canton — Klein  &  Heffelman   Co. 

Cincinnati — Ball-Fintze    Co. 
Milner  Musical  Co. 
Rudolph   Wurlitzer    Co. 

Cleveland — Eclipse  Musical  Co. 

Columbus — Perry  B.  Whitsit  Co.' 

Dayton — Niehaus  &  Dohse. 

Newark — Ball-Fintze   Co. 

Toledo — Hayes  Music  Co. 
OREGON,  Portland — Graves  Music  Co. 
OKLA.,  Oklahoma  City — Smiths   Phono.   Co. 
PENNA.,   Allentown— G.    C.    Aschbach. 

Easton — The  Werner  Co. 

Philadelphia — Louis   Buehn    &   Bro. 

C.  J.  Heppe  &  Son. 
Lit  Bros. 

Penn    Phonograph    Co. 

John    Wanamaker. 

Western  Talking  Mach.  Co. 

H.  A-   Weymann   &   Son. 
Pittsburg— Standard  Talk.  Mach.  Co. 
Scranton — Acker  man   &  Co. 

Technical   Supply  Co. 
Williamsport — W.    A.    Myers. 
R.  I.,  Providence — J.   A.    Foster  Co. 

Household   Furniture  Co. 

J.  Samuels  &  Bro. 

TENN.,  Knoxville — Knoxville  Typewriter  and 
Phonograph   Co. 

Memphis — F.  M.  Atwood. 
O.  K.  Houck  Piano  Co. 

Nashville — Magruder   &   Co. 

Nashville  Talking  Mach.  Co. 
TEX.,  Dallas — Southern  Talking  Machine  Co. 

El  Paso — W.  G.  Walz  Co. 

Fort  Worth — Cummings,  Shepherd   &  Co. 

Houston — Houston  Phonograph  Co. 

San  Antonio — H.  C.  Rees  Optical  Co. 
UTAH,  Ogden — Proudflt  Sporting  Goods  Co. 

Salt  Lake  City — Clayton-Daynes  Music  Co. 
VT.,   Burlington — American    Phono.    Co. 
VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Bruce  &  Brown  Co.,  Inc. 

D.  S.   Johnston   Co. 

Spokane — Spokane  Phonograph  Co. 
WIS.,   Milwaukee — Lawrence   McGreal. 
CANADA,  Quebec — C.   Robitaille. 

St.   John — W.   H.   Thorne   &   Co.,    Ltd. 

Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 

Toronto — R.   S.   Williams  &   Sons   Co.,   Ltd. 

Winnipeg — R.  S.  Williams    &    Sons  Co.,  Ltd. 


Broaden 
^(four  Field 


— and  increase  your  sales.     A  dealer  makes  a  serious  mistake 
by    selling  records  and  instruments   for  amusement    purposes 
alone.     There  is  besides  the   amusement  field  the  vast  field  of 
education  from  which  can  be  reaped  an  abundant  business.     Here 
the  dealer  can  increase  the  sale  of  records  to  those  who  already 
own  phonographs,  and   can  sell  both  instruments  and  records  to  a 
very  large  number  of  cash  customers  who  would  never  think  of  buy- 
ing- a  phonograph  except  for  educational  purposes.     All  this  is  made 
possible  through 

I.C.S.  LANO^ESYSTEM 

PHONOGRAPH 

There   is   a   great   opportunity   for  you  to   sell   I.  C.  S.   Lan- 
guage  Outfits   to   people  who   are    going   abroad  or  who   desire 
to  learn  a  language  for  the  sake  of  the  knowledge  of  it  alone;  to 
those  who  desire  to  qualify  for  positions  as  translators  and  for- 
eign correspondents;  and  to  foreigners  who  wish  to  learn  to 
speak  English.      No  sledge  hammer  is  needed  to  get  it 
clearly  into  your  head  that    this  presents    a  sure  way 
of    broadening  your   field  of  work    and    increasing 
your    sales.       For    the    sake   of    good    business 
sense,  boom  the  I.  C.  S.  Language  feature  of 
the  business. 

International 
Correspondence   Schools 

SCRANTON,   PA. 


*&/£  EDISON 
PHONOGRAPH 


MONTHLY 


Vol.  VII 


July,  1909 


No.  7 

Short 
Sermons 

From 

Familiar 

Texts. 


While  we  stoiD  tol^nli^^ 

we  often  miss  oiir  opportunity. 


«©£  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  July,  1909 

Short  Sermons  from  Familiar  Texts                 ..             .  1 

Photograph  of  John  Philip  Sousa               ...  2 

Mr.  Sousa  Also  Joins  the  Edison  Forces         .             .  .3 

Getting-Ready  Time         .....  4 

Mr.  Herbert  at  Work              .             .             .             .  .4 

Don't  Delay  Qualifying  Notices                ...  4 

About  Reproducer  Exchange               .             .             .  .        5 

Keep  the  Cut-Outs            .....  5 

State  Kind  Wanted      ......        5 

Italian  Amberol  Records                ....  5 

Photograph  of  Riccardo  Martin,  the  Famous  Tenor  .        6 

Amberol  Grand  Opera  Records  Coming 

All  Business  Now  Done  in  Orange     .... 

Selling  the  Goods               .....  8 

New  Foreign  Record  Catalogues         .             .             .  .10 

Mr.  Dyer  on  the  Copyright  Law              .             .             .  10 
Some  of  the  New  Artists  Who  are  Making  Edison  Records        1 1 

The  Fireside          .             .             .             .             .             .  12 

Printed  Matter             .             .             .             .             .  .12 

A  Good  Record  Placard   .             .             .             .             .  12 

Combination  Attachment  for  the  Edison  Gem  Phonograph        13 

New  Argentine  Records  .....  14 

The  Phonogram          .             .             .             .             .  .14 

List  of  Interchangeable  Motor  Parts         .             .             .  15 

The  Other  13,000 .16 

Ready-Made  Ads  for  the  Edison  Fireside  Phonograph    .  17 
Advance  List  of  Edison   Standard  and  Edison  Amberol 

Records  for  September     .             .             .             .  .18 

Trade  Bulletins      ......  22 

Suspended  List  for  June  20,  1909         .             .             .  .      24 

Jobbers  of  Edison  Phonographs  and  Records        .             .  25 


«©£  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,  Orange,  N.  J. 

NEW  YORK:   10  FIFTH  AVENUE 

NATIONAL    PHONOGRAPH    CO.,   LTD.,  VICTORIA   ROAD,   WILLESDEN,    LONDON?,    N.    VV. 

NATIONAL   PHONOGRAPH    CO.    OF    AUSTRALIA,   LTD.,    340    KENT   STREET,    SYDNEY,    N.    S.    W. 

MEXICAN    NATIONAL  PHONOGRAPH    CO.,    MEXICO    CITY. 

COMPANIA    EDISON    HISPANO-AMERICANA,    VIAMONTE    515,    BUENOS    AIRES. 

EDISON   GESELLSCHAFT,    M.   B.   H.,  IO    FREDRICH  STRASSE,   BERLIN. 

COMPAGNIE  FRANCAISE   DU   PHONOGRAPHE    EDISON,   42    RUE   DE   PARADIS,    PARIS. 

All  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J. 


Vol.  VII. 


JULY,  1909 


No.  7 


Short  Sermons 
from  Familiar  Texts 


TEXT: 

While  we  stop  to  think 
we  sometimes  miss  our  op- 
portunity. 

DO  YOU  realize  your  op- 
portunity in  the  Phono- 
graph field? 

Do  you  appreciate  the 
decided  advantage  you  have  at  the 
present  time  ? 

First,  Amberol  Records,  the 
longest  playing  Records  made, 
offering  music  that  no  other 
Records  offer. 

Second,  Record-making  talent 
of  the  highest  order  —  stars  in  the 
entertainment  world. 

Third,  the  exclusive  services  of 
Victor  Herbert,  the  eminent 
musician  and  composer  as  musical 
critic,  and  offering,  in  addition,  the 
services  of  his  famous  orchestra  for 
Record  making,  under  his  leader- 
ship. 

Fourth,  a  new  type  of  Phono- 
graph,   playing   both    Standard 


Edison  Records  and  Amberols  and 
one  you  can  sell  at  a  price  within 
reach  of  all. 

Are  you  meditating  over  these 
great  advantages  and  wondering 
whether  they  will  take  with  your 
trade  ? 

If  so,  you  are  missing  your  op- 
portunity. It  is  no  time  to  ponder 
and  argue  with  yourself.  It  is  time 
to  act,  to  stock  up,  reach  out  and 
make  even  dull  old  July  a  revenue 
earner. 

We  are  telling  the  people  about 
these  great  Edison  achievements. 
We  are  furnishing  you  with  printed 
matter  and  hangers  on  the  subject. 

The  opportunity  to  cash  in  is 
now,  while  the  news  is  fresh,  the 
interest  keen,  and  while  com- 
peting instruments  have  nothing 
to  offset  these  Edison  advantages. 

Don't  miss  your  opportunity. 
The  business  you  are  going  to  do 
next  fall  isn't  bringing  you  any 
money  to-day. 


Edison  Phonograph  Monthly,  July,  1909 


JOHN    PHILIP   SOUSA 

Mr.  Sousa  has  signed  a  contract  by  which  his  famous  Band 
.will  make  Fdison  Records. 


Edison  Phonograph  Monthly,  July,  1909 


Mr.  Sousa  Also  Joins  the  Edison  Forces 


The  National  Phonograph  Company  has  just 
signed  a  contract  with  John  Philip  Sousa,  the 
noted  bandmaster  and  composer,  for  the  exclu- 
sive services  of  his  band  in  making  cylinder 
Records.  The  actual  work  of  making  Records 
by  Sousa's  band  will  not  begin  until  August  and 
the  Records  themselves  cannot  be  issued  for  two 
or  three  months  later.  The  fact,  however,  that 
Mr.  Sousa  has  entered  into  this  arrangement  is 
little  less  than  noteworthy  than  the  arrangement 
that  the  National  Company  has  made  with  Victor 
Herbert.  Mr.  Sousa  has  been  more  or  less  op- 
posed to  talking  machines  and  this  arrangement 
indicates  a  decided  change  in  his  attitude.  He. 
would  at  once  begin  the  task  of  making  Edison 
Records  but  for  the  fact  that  the  engagements  of 
his  band  organization  make  it  impossible  to  do 
so  before  August. 

While  Mr.  Herbert  has  been  prominently  iden- 
tified with  orchestra  work  and  the  composition 
of  light  opera,  Mr.  Sousa  has  been  even  more 
prominent  as  a  band  leader  and  composer  of 
music  of  a  more  popular  character.  Of  the  two 
men,  Mr.  Sousa  is  probably  the  best  known 
among  the  people  to  whom  the  talking  machine 
makes  the  greatest  appeal. 

The  arrangement  made  between  Mr.  Sousa 
and  the  National  Phonograph  Company  gives  the 
latter  no  rights  to  compositions  that  Mr.  Sousa 
may  copyright  after  July  ist.  Any  of  his  music 
that  the  National  Phonograph  Company  may  use 
must  be  had  upon  the  same  condition  as  that  of 
any  other  composer. 

John  Philip  Sousa  was  born  at  Washington, 
D.  C,  in  1859.  Sousa's  father  was  a  musician. 
He  had  been  a  political  exile  from  Spain  and 
earned  a  precarious  livelihood  by  playing  a 
trombone  in  the  very  band  at  Washington  where 
later  his  son  found  a  stepping-stone  to  fame.  His 
mother  is  a  German.  He  was  taught  by  John 
Esputa  and  George  Felix  Benkert.  At  eight 
years  of  age  Sousa  had  begun  to  earn  his  own 
living  as  a  violin  player  at  a  dancing  school  and 
at  ten  he  was  a  public  soloist.  At  fifteen  he 
was  teaching  harmony.  At  sixteen  he  was  the 
conductor  of  an  orchestra  in  a  variety  theatre. 
Two  years  later  he  was  musical  director  of 
a  traveling  company  in  Milton  Nobles'  play, 
"The  Phoenix,"  for  which  he  composed  the  inci- 
dental music.  Later  he  had  a  position  in  the 
orchestra  with  which  Offenbach  toured  the 
United  States.  Later  he  played  in  a  minstrel 
show.  Later  still,  with  a  living  picture  com- 
pany. He  had  many  other  interesting  experiences 
before  he  was  twenty-six.     At  this  age  he  became 


the  leader  of  the  United  States  Marine  Band. 
He  was  leader  in  this  band  for  twelve  years, 
developing  this  unimportant  organization  into 
one  of  the  best  military  bands  in  the  world.  At 
one  period  of  his  Marine  Band  leadership,  a  bill 
was  introduced  in  Congress  to  give  him  a  com- 
mission as  second  lieutenant  in  the  army,  and  if 
this  had  gone  through  Sousa  would  probably  still 
be  the  leader  of  this  organization. 

In  1892  his  fame  had  become  so  widespread 
that  he  left  the  Government  service,  and  took 
the  leadership  of  a  band  of  his  own,  which  was 
organized  by  millionaire  friends  of  the  popular 
composer-conductor. 

Sousa  has  written  more  than  200  compositions. 
These  are  the  most  popular:  "Washington  Post," 
"High  School  Cadets,"  "Liberty  Bell,"  "Direc- 
torate," "King  Cotton,"  "Manhattan  Beach," 
"The  Stars  and  Stripes  Forever." 

He  has  also  written  some  comic  operas.  The 
best  known  of  these  is  "El  Capitan,"  written  in 
1896,  starred  in  by  De  Wolf  Hopper  and  having 
as  its  chief  air  a  march  which  every  boy  in 
America  could  whistle.  Hopper  next  produced 
"The  Charlatan,"  a  work  bordering  upon  opera 
comique.  "The  Bride-Elect"  was  entirely  the 
work  of  Sousa,  he  writing  the  music  and  libretto 
of  this  opera.  His  earlier  operas  were  "The 
Smugglers,"  written  in  1879;  "Desiree,"  brought 
out  in  1885  by  the  McCaull  Opera  Co.,  and 
"Queen  of  Hearts,"  a  one-act  piece. 

In  his  "Chris  and  the  Wonderful  Lamp,"  an 
extravaganza,  the  chief  ensemble  was  worked 
up  from  a  previous  march,  "Hands  Across  the 
Sea." 

Some  of  Sousa's  more  serious  compositions 
have  won  wide  commendation.  One  of  the  best 
is  a  symphonic  poem,  "The  Chariot  Race."  He 
has  also  written  descriptive  music,  "Sheridan's 
Rid/"  and  "The  Last  Days  of  Pompeii." 

There  is  probably  no  composer  in  the  world 
who  has  had  a  popularity  equal  to  that  of  Sousa. 
Though  he  sold  his  Washington  Post  March 
outright  for  $35,  his  "Liberty  Bell  March"  is 
said  to  have  brought  him  $35,000.  It  is  found 
that  his  music  has  been  sold  to  18,000  bands  in 
the  United  States  alone.  Sousa's  marches  have 
appeared  on  programmes  in  all  parts  of  the  civi- 
lized world.  At  the  Queen's  Jubilee,  when  the 
Queen  stepped  forward  to  begin  the  grand  re- 
view of  the  troops,  the  combined  bands  of  the 
household  brigade  struck  up  the  "Washington 
Post."  When  General  Miles  returned  from  his 
visit  to  European  armies  he  said  that  he  heard 
Sousa  marches  everywhere  played  by  these  army 
bands. 


Edison  Phonograph  Monthly,  July,  1909 


Getting-Ready  Time 

The  talking  machine  trade  will,  between  now 
and  September  ist,  be  in  the  position  of  a  lot 
of  runners  in  a  marathon  race,  waiting  for  the 
signal  to  start.  With  practically  the  same  cer- 
tainty that  the  runners  know  that  the  pistol  will 
be  fired  for  the  start,  so  the  trade  knows  that 
sooner  or  later  the  time  will  come  for  a  new 
start  in  the  talking  machine  business.  And, 
when  the  start  is  made,  the  race  will  be  inter- 
esting and  long.  Again  comparing  it  to  a  mara- 
thon race,  success  will  come  to  those  who  get  an 
early  start  and  who  never  let  up  in  their  en- 
deavors to  win. 

It  is  not  to  be  expected  that  Dealers  can, 
under  any  circumstances,  do  as  much  business 
during  the  summer  months  as  they  do  in  colder 
weather.  The  Phonograph  is  principally  a  de- 
vice for  indoor  amusement,  and  it  is  natural 
that  its  best  season  should  be  when  people  are 
more  or  less  confined  to  the  house.  The  summer 
affords  too  many  outdoor  pleasures  and  people 
are  now  too  much  interested  in  them  to  think  of 
amusements  that  will  keep  them  indoors. 

During  the  summer,  however,  a  Dealer  can 
do  much  to  get  ready  for  the  fall.  It  is  an  ex- 
cellent time  to  clean  house  and  to  determine 
whether  or  not  a  stock  of  machines  and  Records 
is  being  kept  in  the  best  part  of  the  store,  and, 
if  not,  to  build  new  shelving  in  a  better  place. 
If  the  location  of  the  department  cannot  be  im- 
proved, it  is  a  good  time  to  go  over  the  entire 
stock,  dust  it  off,  dust  off  the  shelving  and  re- 
arrange the  stock  in  a  more  attractive  manner. 
It  is  a  good  season  to  make  an  inventory  of 
the  Records  out  of  stock  and  place  an  order  for 
shipment  at  a  time  when  the  demand  for  Records 
will  be  more  lively.  The  summer  season  is  a 
good  time  to  write  copy  and  prepare  plans  for 
advertising  in  local  papers.  It  is  a  good  time 
to  go  over  mailing  lists  and  make  up  new  ones. 
Improvements  can  be  made  in  the  show  window 
if  it  is  not  already  suitable  for  good  displays. 

Many  other  things  can  also  be  done,  all  tend- 
ing to  making  ready  for  fall  trade.  Notwith- 
standing the  season,  many  sales  of  machines  and 
Records  can  be  made  by  a  little  extra  exertion. 
While  the  season  is  naturally  more  quiet,  don't 
make  the  mistake  of  thinking  that  no  business  at 
all  can  be  done  merely  because  the  weather  is 
warm.  Thousands  of  people  never  give  up  the 
idea  of  owning  a  Phonograph  and  oftentimes  it 
is  just  a  little  extra  urging  that  gets  their  money. 
Then,  too,  many  people  take  Phonographs  on 
their  summer  vacation  at  the  seashore  or  moun- 
tain or  woods.  A  Phonograph  is  good  company 
in  a  camping  party.  It  takes  the  place  of  all 
other  musical  instruments. 


Mr.  Herbert  at  Work 

Victor  Herbert  put  in  three  hard  days  at  the 
Recording  Laboratory  of  the  National  Phono- 
graph Company  on  June  14th,  15th  and  16th. 
He  came  all  the  way  from  Lake  Placid,  where 
he  has  a  summer  home,  for  the  purpose  of  con- 
tinuing his  work  in  connection  with  the  Edison 
Phonograph.  He  conducted  his  own  orchestra 
while  it  made  several  selections.  One  of  these 
Records  was  a  selection  of  the  best  airs  from 
"Algeria,"  another  was  the  selection  of  the  airs 
from  "The  Red  Mill,"  both  of  which  were  writ- 
ten by  Mr.  Herbert.  They  will  be  issued  in 
October  and  November  lists. 

Mr.  Herbert  and  his  people  are  getting  more 
familiar  with  the  work  of  recording  and  are 
making  rapid  strides  toward  the  perfection  that 
Mr.  Herbert  is  aiming  to  secure.  Mr.  Herbert 
will  probably  fill  a  similar  engagement  each 
month  during  the  summer  and  in  the  fall  when 
he  returns  to  the  city,  he  will  take  a  still  more 
active  part  in  the  general  work  of  the  depart- 
ment. 


Don't  Delay  Qualifying 
Notices 

Jobbers  are  requested  to  notify  the  Agreement 
Department  promptly  as  to  whether  or  not  parties 
qualify  after  they  receive  our  acceptance  of 
signed  applications;  that  is,  we  should  be  advised 
if  initial  order  has  been  shipped  and  accepted 
and  signed  Agreement  forwarded  to  this  office. 
We  have  found  that  Jobbers,  in  a  number  of 
cases,  have  delayed  notifying  us  that  applicants 
have  qualified,  and  in  some  instances  the  appli- 
cants have  refused  to  accept  the  initial  shipment, 
or  have  cancelled  the  order.  Furthermore,  there 
have  been  a  few  cases  where  applicants  have 
not  been  ready  to  receive  first  shipment,  and 
have  requested  additional  time  in  which  to 
receive  the  goods.  Jobbers  will,  no  doubt,  appre- 
ciate the  importance  of  this  department  receiving 
notice  without  delay  of  the  qualification  of  ap- 
plicants who  have  been  accepted,  so  that  we  will 
know  what  action  to  take  on  other  applications 
that  might  be  received  from  the  same  places.  It 
will,  therefore,  facilitate  the  work  of  the  Agree- 
ment Department  very  much  if  Jobbers  will  com- 
ply with  above  request. 


Attention  is  directed  to  Sales  Department  Bul- 
letin No.  32,  on  page  23,  advising  the  trade 
that  we  will  continue  in  out  catalogue,  Records 
Nos.  9051,  Mariar,  by  Clarice  Vance,  and  9556, 
Intermezzo  from  Cavalleria  Rusticana,  violin 
imitation  by  Edith  Helena.  Stocks  of  these  two 
numbers  should  not  be  returned  for  exchange. 


Edison  Phonograph  Monthly,  July,  1909 


About  Reproducer  Exchange 

In  the  Sales  Department  Bulletin  to  Jobbers 
and  Dealers,  dated  May  20,  1909,  a  reference 
was  made  to  the  discontinuance  of  the  exchange 
on  Reproducers.  From  the  numerous  letters  re- 
ceived from  Jobbers  and  Dealers,  it  would  ap- 
pear as  if  this  Reproducer  exchange  proposition 
was  misunderstood.  It  referred  only  to  Model 
B  Reproducers.  The  Model  B  was  the  Repro- 
ducer in  use  at  the  time  the  Moulded  Record  and 
Model  C  Reproducer  were  introduced,  and  in 
order  that  owners  of  the  Model  B  Reproducers 
might  exchange  them  for  the  Model  C,  it  was 
arranged  that  the  old  speaker  could  be  returned 
at  a  valuation  of  $2.00  so  that  a  Model  C  Re- 
producer could  be  had  upon  the  return  of  the 
Model  B  and  the  payment  of  $3.00  in  cash.  This 
exchange  proposition  has  been  in  effect  since  the 
spring  of  1902  and  many  thousands  of  Model 
B  Reproducers  have  since  been  turned  in.  It 
is  believed  that  practically  all  of  the  old  style 
speakers  have  now  been  retired. 

From  the  correspondence  received  on  the  sub- 
ject we  are  led  to  believe  that  some  Jobbers  and 
Dealers  think  we  intend  to  accept  the  Model  C 
and  H  Reproducers  in  exchange  for  the  new 
combination  speaker,  known  as  Model  K.  This 
is  not  true,  as  we  intend  to  continue  equipping 
the  Standard,  Home,  Triumph  and  higher-priced 
combination  machines  with  two  Reproducers; 
Model  C  for  use  on  Standard,  and  Model  H 
for  Amberol  Records,  instead  of  supplying  a 
combination  Reproducer  like  the  Model  K  which 
will  be  used  on  the  new  Fireside  machine.  All 
combination  attachments  (Gem  excepted)  will 
contain  the   present  Model   H   Reproducer. 

With  this  information  Jobbers  and  Dealers 
will  understand  that  their  stock  of  combination 
Phonographs  and  all  Attachments  are  entirely 
staple  with  the  Reproducers  now  on  the  machines 
and  attachments.  Dealers  should  further  under- 
stand that  the  owner  of  a  combination  Phono- 
graph, wishing  a  Model  K,  must  purchase  it  as 
an  extra.  No  allowance,  whatever,  can  be  made 
for  the  Model  C  and  H  Reproducers  now  on  the 
machine. 


Keep  the  Cut-Outs 

Although  the  300  selections  printed  in  the 
April  Phongraph  Monthly  are  to  be  cut  from 
our  active  Record  Catalogue  on  August  1st,  we 
do  not,  ourselves,  intend  dropping  them  for  some 
time   to   come.     The   demand    for   practically   all 


of  them  continues  to  be  active  and  it  does  not 
seem  to  us  wise  to  take  them  off  the  market 
entirely.  Our  foreign  offices  will  continue  to  list 
fully  one-third  of  the  number  and  we  shall  be 
compelled  to  carry  a  stock  of  such  numbers  to 
meet  their  demands.  We  shall  also  carry  a  stock 
of  the  remainder  and  will  keep  at  least  one 
mould  of  the  entire  list  from  which  to  fill  orders 
after  our  present  stock  is  exhausted.  In  other 
words,  we  are  placing  ourselves  in  a  position 
where  the  trade  cannot  say  to  us,  as  it  has  in  the 
past:  "Why  did  you  cut  out  such  a  selection — 
one  of  my  best  sellers?  Can't  I  get  more  of 
them?" 

Under  the  new  exchange  plan  there  is  no  rea- 
son why  Jobbers  and  Dealers  should  return  cut- 
out Records  within  a  given  time.  All  of  the 
cut-out  selections  will  continue  in  the  present 
and  previous  editions  of  the  Domestic  Record 
Catalogue  and  since  these  catalogues  will  be  in 
circulation  for  several  months  to  come,  there 
ought  to  be  a  continued  demand  for  the  entire 
list.  In  fact,  the  demand  ought  to  be  sufficient 
to  clean  up  the  stocks  that  Jobbers  and  Dealers 
may  have  on  hand.  We  would  strongly  urge  the 
trade  not  to  hurry  to  return  these  cut-out  selec- 
tions, but  to  keep  them  a  while  to  meet  the 
demand  of  the  public.  If  it  is  found  that  there 
is  no  demand  for  some  of  them  they  can  be 
returned  quite  as  readily  then  as  now. 


State  Kind  Wanted 

In  ordering  Records,  whether  by  Dealers  from 
Jobbers  or  by  Jobbers  from  us,  it  is  now  impor- 
tant that  it  shall  be  specified  in  every  case  wheth- 
er Standard,  Amberol  or  Grand  Opera  is  wanted. 
Some  of  the  Amberol  numbers  are  duplicated  in 
the  Standard  and  Grand  Opera  list  and  unless 
the  kind  is  specified  our  Order  Department  will 
be  compelled  to  return  orders  and  ask  for  the 
missing  information.  It  would  facilitate  our 
work  if  Jobbers  would  write  separate  orders  for 
each  kind,  stating  the  kind  at  the  top  of  the 
sheet. 


Italian   Amberol  Records 

The  trade  will  notice  that  we  are  listing  three 
Italian  Amberol  Records  with  the  regular  lists 
for  September.  These  are  worthy  the  attention 
of  every  Dealer  who  has  a  demand  for  Italian 
Records.  They  are  not  only  longer,  but  they  are 
made  by  unusually  good  artists  and  the  selections 
are  such  as  find  the  greatest  favor  among  Italian 
speaking  people.  They  are  high-class  Records 
in  every  respect  and  should  be  in  large  demand. 


Edison  Phonograph  Monthly,  July,  1909 


■;•  '"   '-    -     & 

* :    -         '           ..       '  •                         ■           '■.''-. 

■Rpl: 

mr 

RICCARDO   MARTIN 

The  noted  American  Tenor,  who  has  made  a  series  of  Grand 
Opera  Records  for  the  Edison  Phonograph. 


Edison  Phonograph  Monthly,  July,  1909 


Amberol    Grand    Opera 
Records  Coming 

Among  the  many  new  things  that  the  National 
Phonograph  Company  have  in  store  for  the  trade 
and  the  public  is  a  series  of  Amberol  Records 
of  grand  opera  music  made  by  artists  of  the 
first  rank.  No  time  has  been  set  for  the  issu- 
ance of  these  Records  but  they  will  not  be  put 
out  before  the  fall  at  the  earliest.  Certain  sing- 
ers whose  Records  are  now  on  the  market  cannot 
be  had  by  us  because  of  the  existence  of  exclu- 
sive contracts.  But  just  as  these  singers  suc- 
ceeded the  stars  of  a  previous  day,  so  will  the 
present  favorites  be  succeeded  by  new  stars  and 
from  the  latter  will  the  National  Phonograph 
Company  build  up  a  catalogue  of  grand  opera 
Amberol  Records.  Only  a  few  years  ago  the 
Metropolitan  Opera  House  controlled  all  of  the 
grand  opera  stars  known  to  this  country  and 
had  a  virtual  monopoly  of  grand  opera,  in  the 
East  at  least.  But  Oscar  Hammerstein  took  up 
grand  opera,  found  and  developed  new  stars 
and  the  performances  of  grand  opera  at  the 
Manhattan  Opera  House  in  the  past  two  seasons 
have  equalled  in  quality  and  excelled  in  novelty 
those  at  the  older  playhouse.  Mr.  Hammerstein 
could  not  get  the  artists  bound  to  his  competitor 
by  exclusive  contracts,  but  he  found  others  as 
good  and  he  has  made  an  unquestioned  success 
of  grand  opera.  By  a  course  much  the  same 
as  that  pursued  by  Mr.  Hammerstein,  the  Na- 
tional Phonograph  Company  will  build  up  a  cat- 
alogue of  grand  opera  music  second  to  none. 

A  notable  beginning  has  been  made  in  securing 
Riccardo  Martin  to  make  a  number  of  Amberol 
Records.  Mr.  Martin  has  a  remarkably  fine  tenor 
voice,  but  little  inferior  to  the  famous  Caruso. 
On  several  occasions  last  season  he  sang  at  the 
Metropolitan  Opera  House  in  place  of  Caruso 
and  in  the  great  Italian's  favorite  roles,  and  was 
hailed  by  the  press  and  the  public  as  Caruso's 
coming  rival  if  not  his  successor  as  a  solo  tenor. 
His  special  hits  have  been  made  in  "Tosca"  and 
"II  Trovatore."  Young  as  he  is — being  still  but 
thirty — he  has  a  brilliant  career  before  him.  Al- 
though he  is  a  native  of  Louisville,  Ky.,  so  much 
of  his  life  has  been  spent  abroad  that  he  speaks 
his  mother-tongue  with  an  accent.  Curiously 
enough  Mr.  Martin  has  never  had  occasion  to 
sing  in  English. 

Mr.  Martin  has  studied  in  Paris  with  Sbriglia, 
Monsieur  and  Madame  Escalais  and  Jean  de 
Reszke;  in  Milan  with  Franklin  Cannone,  and 
in  Florence  with  Maestro  Lombardi.  Caruso, 
himself,  has  given  him  instruction  and  much 
valuable   advice.      Caruso,   together   with    Scotti, 


advised  Martin  to  study  with  Lombardi.  He  re- 
cently sailed  to  Europe  to  continue  his  studies 
under  the  latter,  and  is  expected  to  divide  Caru- 
so's popularity  at  the  Metropolitan  Opera  House 
next  season.         

All  Business   Now  Done  at 
Orange 

For  the  better  concentration  of  business,  we 
have  removed  the  Sales  and  Agreement  Depart- 
ments from  our  New  York  Office  at  10  Fifth 
Avenue  to  the  main  office  at  Orange,  N.  J.  For 
some  time,  part  of  the  work  of  both  of  these  de- 
partments has  been  conducted  at  New  York  and 
Orange,  a  separation  at  many  times  found  to  be 
inconvenient.  With  the  new  change,  all  of  the 
work  of  both  departments  will  be  done  at 
Orange.  All  correspondence  of  the  company 
should  hereafter  be  addressed  to  Orange,  whether 
for  the  Sales,  Credit,  Legal,  Agreement  or  Ad- 
vertising Departments,  or  for  any  matters  per- 
taining to  the  factory  or  its  mechanical  depart- 
ments. 

The  New  York  Office  will  be  continued  and 
will  be  in  charge  of  Walter  Stevens,  Manager 
of  our  Foreign  Department.  This  department 
will  be  continued  at  10  Fifth  Avenue,  together 
with  the  Bates  Manufacturing  Company,  selling 
the  Bates  and  Wizard  Hand  Numbering  Ma- 
chines, which  are  also  Edison  products.  We 
realize  that  in  making  this  change  we  are  mak- 
ing it  a  little  more  inconvenient  for  Jobbers 
and  Dealers  to  meet  the  officials  of  our  company, 
but  we  hope  that  the  change  will  not  deter  the 
trade  from  coming  to  Orange.  We  are  as  anxious 
as  ever  to  meet  men  connected  with  the  business, 
and  would  regret  it  if  any  of  them  found  the 
trip  to  Orange  inconvenient.  Orange  is  but 
forty-five  minutes  away  from  Sixth  Avenue  and 
23rd  Street,  by  the  Hudson  Tunnel  and  the  D., 
L.  &  W.  R.  R.,  and  the  entire  trip  from  any 
part  of  New  York  City  to  the  factory  can  easily 
be  made  in  an  hour. 


Going  Some 

T.  H.  O'Connor,  an  Edison  Dealer  at  Seneca 
Falls,  N.  Y.,  told  our  salesman  who  called  upon 
him  recently,  that  he  had  disposed  of  nine  out- 
fits in  sixteen  days ! 

Rather  enterprising  for  a  small  town,  isn't  it? 

Our  salesman  adds  in  his  report:  "Mr.  O'Con- 
nor is  much  pleased  with  the  line.  He  is  nego- 
tiating for  a  new  location  where  he  can  secure 
a  better  display  and  representation  of  the  goods. 
He  has  all  confidence  in  the  future  of  the  Phono- 
graph business." 


8  Edison  Phonograph  Monthly  July,  1909 

Selling  the  Goods 


Why  July  is  a  Good  Month 

There  are  twelve  good  months  for  the  Phono- 
graph business — July  and  eleven  others. 

That  is  one  way  to  look  at  it. 

The  other  way  is  to  consider  that  there  is  only 
just  one  month  as  far  as  you  are  concerned,  and 
that  is  next  month,  which  happens  to  be  July. 

The  only  way  to  make  a  Phonograph  business 
grow    is    to   consider   every   opportunity. 

Do  not  divide  your  year  into  dull  months  and 
busy  months,  and  do  nothing  in  the  dull  months. 
Consider  every  month  a  possible  good  month, 
and    then   proceed    to   make   it  so. 

To  go  back   to  July: 

July  is  the  mid-summer  month. 

It  is  the  month  when  people  sit  around  on 
porches,  in  the  dark,  and  smoke  or  chat,  and 
friends   drop   in. 

It  is  too  hot  to  read,  and  a  light  attracts  moths. 
The    theatres    are    closed. 

What  people  want  is  a  nice,  cool  amuser  that 
can  sit  around  on  the  porch  and  perform  in  the 
dark. 

It  ought  to  be  the  star  month  for  the  Edison 
Phonograph. 

It  would  be  a  star  month  if  you  worked  as 
hard  in  July  as  you  do  in  December. 

While  July  is  the  month  for  your  customers  to 
sit  around  on  the  porch  and  keep  cool,  it  is  not 
a  month  for  you  to  sit  around  and  keep  cool — 
that  is,  if  you  wish  to  get  all  the  profit  out  of 
your  business  that  you  can. 

Make  a  special  July  effort  on  possible  Phono- 
graph buyers. 

Put  some  of  these  thoughts  in  your  window. 
Follow  up  your  customers  with  the  idea  that  the 
one  and  only  month  they  should  own  a  Phono- 
graph is  July. 

August  and  the  rest  of  the  months  will  take 
care  of  themselves. 

Twelve  good  months  would  make  a  nice  year's 
business,  and  the  first  month  out  of  the  twelve 
that  you  have  to  work  on  is  July. 


Raising  the  Musical  Standard 

You  know  just  as  well  as  we  do  that  all  kinds 
of   people   like  the  Phonograph. 


There  are  a  lot  of  people  who  prefer  music 
and  entertainment  of  the  lightest  and  even 
trashier  character.  You  have  had  big  sales  on 
Records  of  this  kind,  but  that  is  no  reason  why 
the  Phonograph  should  not  appeal  to  every  dis- 
criminating lover  of  music. 

Its  good  music  is  just  as  good  as  any  good 
music,  but  in  order  that  the  standard  of  music  as 
applied  by  the  Edison  Records  shall  be  the  very 
best,  we  have  made  an  arrangement  with  Victor 
Herbert  to  become   a   musical   supervisor. 

Victor  Herbert  will  advise  us  about  all  of  the 
music  that  should  be  selected  with  care. 

He  will  supervise  the  making  of  the  Records 
and  will  hear  the  master  Records  afterwards 
and  decide  whether  they  are  good  enough  from 
a   musical   point  of  view. 

This  applies  not  only  to  the  music  he  has 
written  himself  and  the  music  which  his  own 
orchestra  will  play;  it  applies  also  to  other  good 
music  which  should  be  adapted  to  the  Edison 
Records  with  intelligent  supervision.  That  in- 
telligent supervision  Victor  Herbert  is  to  supply. 

In  one  way  he  becomes  a  very  important  addi- 
tion to  our  Record-making  talent,  and  in  another 
way  he  becomes  our  adviser  and  helper  in  mak- 
ing Edison  Phonograph  music  second  to  none. 

Victor  Herbert  himself  believes  that  the  kind 
of  music  that  you  hear  from  the  average  wander- 
ing band  is  not  good  enough;  that  a  Phonograph 
can  supply  better  music  than  the  average  person 
can  get  in  any  other  way.  He  believes  this  im- 
plicitly. 

He  was  willing  to  become  associated  with  the 
Edison  Phonograph  because  he  believes  the  Edi- 
son Phonograph  is  the  most  perfect  sound-re- 
producing machine  that  has  yet  been  made. 

Hence  you  will  have  the  combination  of  Mr. 
Edison's  genius  as  expressed  in  the  Phonograph, 
his  invention  as  expressed  in  the  Amberol  Record 
and  Victor  Herbert's  acknowledged  leadership  in 
music,  all  combined  in  one  perfect  amusement- 
making  machine. 

Victor  Herbert  is  easily  America's  leading 
musician.  His  orchestra,  which  he  has  trained 
and  developed  himself,  is  one  of  the  very  best. 
He  is  the  author  of  a  great  many  kinds  of  music, 
all  of  which  has  been  exceedingly  popular — 
both  operas  and  march  and  dance  music. 


Edison  Phonograph  Monthly,  July,  1909 


He  is  a  better  judge  of  what  the  people  like 
than  any  other  leader  on  account  of  the  immense 
popular  success  of  his  own  work  as  a  conductor. 

No  better  man  or  one  more  logically  fitted  for 
this  position  could  be  found. 

You  are  not  getting  the  advantage  of  this  step 
which  we  have  taken,  as  much  in  your  interest 
as  ours,  if  you  do  not  sell  more  Records  on  ac- 
count of  it. 


Getting  at  the  $22.00  Man 

You  have  probably  met,  in  the  course  of  con- 
ducting a  Phonograph  business,  a  great  many 
men  who  have  just  $22.00  to  spend  for  a  Phono- 
graph. 

By  this  we  mean  that  a  great  many  people 
find  the  Gem  not  good  enough  for  their  pur- 
pose, and  the  $30.00  price  of  the  Standard  a  little 
too  high. 

In  the  Fireside  we  have  made  a  Phonograph 
almost  as  good  as  the  Standard  with  a  price  al- 
most as  low  as  the  Gem. 

You  ought  to  sell   a   lot  of  this  number. 

It  is  in  every  respect  a  first-class  Phonograph. 

It  plays  both  the  Standard  and  the  Amberol 
Records. 

It  has  a  good,  long-running  spring,  an  attract- 
ive horn,  and  a  nickel-plated  horn  support. 

It  ought  easily  to  be  possible  to  make  at  least 
five  sales  on  the  Fireside  where  before  you  have 
made  two  on  the   Standard. 

Every  time  you  go  down  in  the  price  of  a  de- 
sirable article,  you  greatly  widen  your  possible 
number  of  purchasers. 

There  ought  to  be  a  million  people  who  did  not 
buy  the  Standard  because  the  price  was  too  high 
for  them,  who  can  afford  to  buy  the  Fireside. 
Some  of  these  people  live  in  your  town.  You 
know  them.  They  come  into  your  store.  Show 
them  the  new  member  of  the  Edison  Phono- 
graph family  and  make  a  sale. 


Turn  Your  Store  Inside  Out 

You  have  got  the  materials  for  a  very  good 
business  inside  your  store,  but  the  people  do  not 
know  it. 

The  right  kind  of  advertising  is  turning  your 
store  inside  out.  It  is  putting  the  facts  about 
your  goods  in  possession  of  the  people  who  now 
go  by  uninterested. 

There  is  not  z  Dealer  in  the  business  who 
could  not  sell  more  Phonographs  if  he  would. 

Not  one-tenth  the  people  who  ought  to  own 
Phonographs  have  them.  At  least  haif  of  that 
one-tenth  would  buy  them  if  they  knew  more 
about   them.      Of    the    other    half   you    might    get 


some  of  them  by  persistent  effort.  But  the  easy 
half  is  the  half  that  can  be  reached  by  a  little 
intelligent,   persistent   advertising. 

Our  advertising  is  not  enough.  We  go  as  far 
as  we  can.  We  are  spending  more  money  adver- 
tising Phonographs  than  any  other  maker  is 
spending. 

We  are  reaching  millions  of  people  a  great 
many  times,  but  we  do  not  reach  them  often 
enough.  It  requires  your  effort  as  well  as  ours. 
There  are  a  great  many  ways  to  advertise 
Edison  Phonographs  and  Edison  Standard  and 
Amberol  Records.  For  some  of  these  ways  we 
supply  the  material.  For  the  others  you  have  to 
pay  yourself. 

The  best  advertising  is  that  for  which  you  pay 
yourself. 

Space  in  newspapers  comes  first;  space  in  street 
cars  second;  window  displays  third;  printed 
matter  sent  to  the  address  of  a  customer  fourth. 
You  certainly  ought  to  be  using  at  least  one 
of  these  ways,  and  it  is  better  if  you  are  using 
all  of  them. 

No  advertising  is  so  absolutely  bad  that  it  is 
all  lost,  but  the  better  advertising  is,  the  more 
results  it  brings. 

Never  forget  that  it  is  advertising  that  has 
made   the   Edison   Phonograph   business. 

The  desire  for  a  Phonograph  is  not  a  natural 
one  like  the  desire  for  food,  warmth  and  shelter. 
It  is  an  artificial  one.  It  has  to  be  created  by 
suggestion. 

Advertising  supplied  that  suggestion.  Adver- 
tising has  made  the  Phonograph  in  the  home  al- 
most as  standard  as  the  piano.  More  advertis- 
ing will  acomplish  more. 

Your  advertising  should  begin  where  ours 
leaves  off.  Take  a  piece  of  paper  and  a  pencil 
and  calculate  just  how  many  homes  there  are  in 
your  town  or  in  your  territory.  Make  an  esti- 
mate of  how  many  of  these  homes  have  Phono- 
graphs. Deduct  ten  per  cent,  from  the  remain- 
der to  cover  those  that  would  not  buy  a  Phono- 
graph by  reason  of  being  superior  to  it  or  being 
too  poor  to  pay  for  it.  The  remainder  is  your 
possible  trade.  You  cannot  get  it  all  to-day  nor 
yet  to-morrow,  but  you  can  get  a  good  deal  of  it. 
Persistent  advertising  is  the  way. 
This  Monthly  shows  you  every  month  ways  in 
which  you  can  utilize  the  advertising  we  fur- 
nish you.  Put  yourself  behind  this  advertising, 
vour  personality,  your  acquaintance  with  people, 
your  knowledge  of  business  conditions  in  your 
town,  your  knowledge  of  the  Edison  Phonograph 
proposition,  and  you  will  sell  more  Phonographs 
and    more   Records. 


10        Edison  Phonograph  Monthly,  July,    1909 


This  is  not  the  hot-air  talk  of  a  man  who  sits 
in  the  office  and  has  not  had  any  experience.  It 
is  the  opinion  of  a  man  who  has  sold  Phono- 
graphs and  who  knows  just  how  much  further 
room  there  is  for  development  in  this  business. 

Every  bit  of  development  must  come  through 
Dealers  like  you.  The  more  you  get  of  it,  and 
the  quicker  you  get  it,  the  bigger  your  share  of 

profits. 

There  is  no  way  we  can  keep  you  from  getting 
these  profits.  They  will  wait  there  until  you  get 
them,  but  there  is  no  reason  why  you  should  not 
be  spending  today  the  money  that  you  would 
otherwise    earn    next   year. 


he  supplied  for  miscellaneous  distribution.  The 
supply  of  catalogues,  too,  must  bear  some  rela- 
tion to  the  quantity  of  Records  ordered.  We 
cannot  furnish  1,000  catalogues  on  an  order  for 
ten   Records. 


New  Foreign  Record  Cata- 
logues 

Sales  Department  Bulletin  No.  31,  printed  in 
full  on  pages  22  and  23,  gives  considerable  infor- 
mation about  a  series  of  five  different  catalogues 
of  Records  either  made  in  foreign  countries  or 
in  foreign  languages.  Copies  of  these  catalogues 
have  been  mailed  to  the  entire  trade.  We 
strongly  urge  every  Dealer  to  make  a  careful 
study  of  the  Records  listed  in  these  catalogues. 
More  than  three-fourths  of  the  total  are  now 
being  put  out  for  the  first  time  in  this  country. 
They  include  a  lot  of  selections  for  which  there 
has  been  an  active  demand  in  the  past,  but 
which  we  have  not  been  able  to  list  until  now 
because  the  original  moulds  were  made  and  held 
in  other  countries.  Now  that  all  Edison  Records 
are  being  made  at  the  Orange,  N.  J.,  factory,  it 
has  become  possible  to  supply  the  trade  with 
every  Edison  Record  made.  We  will  also  be  in 
a  position  to  fill  orders  for  new  lists  as  they  are 
put  out  in  other  countries. 

In  placing  these  Records  at  the  command  of 
the  trade,  we  have  no  desire  to  compel  Jobbers 
and  Dealers  to  carry  any  more  of  the  stock  than 
they  can  re-sell  to  advantage.  We  expect  no 
one  to  carry  the  entire  British  list,  the  entire 
German  list,  the  entire  French  list,  nor  any  of 
the  Spanish  or  miscellaneous  languages  unless  it 
is  to  his  advantage  to  do  so. 

Our  position  is  this:  We  have  the  moulds  and 
Records  in  stock,  here  are  the  catalogues,  order 
such  Records  as  you  can  sell,  but  do  not  feel 
obligated  to  carry  stock  simply  because  we  have 
issued  the  catalogues.  We,  ourselves,  don't  know 
what  the  demand  will  be  for  the  Records  in  these 
catalogues  and  this  can  only  be  determined  after 
they  have  been  out  some  time  and  Jobbers  and 
Dealers  have  had  an  opportunity  to  learn  for 
themselves  just  which  are  the  best  selling  selec- 
tions. 

The  catalogues  we  have  printed  are  intended 
for  but  little  more  than  trade  use.     They  cannot 


Mr.  Dyer  on  the  Copyright 
Law 

Frank  L.  Dyer,  President  of  the  National  Pho- 
nograph Co.,  wrote  the  following  opinion  on  the 
new  copyright  law  at  the  request  of  the  Talking 
Machine  World,  in  which  it  was  printed  on  June 
15th: 

Regarding  the  attitude  of  the  National  Phono- 
graph Co.  on  the  subject  of  the  new  copyright 
law,  which  goes  into  effect  July  1,  I  will  say 
that  so  long  as  the  law  remains  on  the  statute 
books  it  willj  of  course,  be  observed  to  the  letter. 

"There  are  several  features  of  the  law  which 
strike  me  as  being  very  objectionable,  entirely 
aside  from  its  general  provisions:  If  we  manu- 
facture a  copyright  Record  and  put  it  in  our  bins 
and  the  bins  burn  down,  we  still  have  to  pay  the 
royalty.  If  we  sell  ten  copyright  Records  to  the 
trade  and  the  Records  are  later  returned  to  us  as 
'cut-outs'  and  full  credit  is  allowed  for  them,  we 
still  have  to  pay  the  royalty  on  the  Records,  which 
were  practically  never  sold.  If  we  manufacture 
a  copyright  Record  and  it  is  shipped  to  China, 
we  still  pay  the  royalty,  although  that  particular 
Record  may  never  be  played  in  this  country  and 
no  copyright  law  exists  in  the  country  where  it 
would  be  used. 

"These  features  of  the  law  are  all  so  very 
unfair  that  I  have  no  doubt  that  eventually  they 
will  be  remedied ;  but,  as  I  have  said,  the  law  is 
here  and  we  must  observe  it. 


Personals 

Frank  L.  Dyer,  President  of  the  National 
Phonograph  Company,  will  sail  for  Europe  on 
July  10th  to  join  his  family,  who  went  abroad 
on  June  12th.     He  will  be  gone  two  months. 

F.  K.  Dolbeer  and  E.  H.  Philips,  of  the  Na- 
tional Phonograph  Company,  spent  the  week  of 
June  I4th-i9th  at  the  Annual  Convention  of  the 
National  Credit  Association  in  Philadelphia. 

Among  the  visitors  at  out  Foreign  Department, 
10  Fifth  Avenue,  New  York,  during  June  was 
E.  Davis,  of  the  E.  Davis  Co.,  Edison  Jobbers  at 
Sydney,  New  South  Wales. 

C.  B.  Haynes  &  Co.,  Edison  Jobbers  at  Rich- 
mond, Va.,  have  dissolved  partnership.  Warren 
V.  Youmans  retires  and  Mr.  Haynes  will  con- 
tinue the  business  under  che  old  name  and  at  the 
same  location. 

C.  L.  Buckingham,  counsel  for  the  National 
Phonograph  Co.,  in  the  suit  of  the  New  York 
Phonograph  Co.,  died  June  7th  at  his  home  in 
New  York,  from  cirrhosis  of  the  liver,  aged 
fifty-six    years. 


Edison  Phonograph  Monthly,  July,  1909  11 


Some  of  the  New  Artists  Who  Are  Making 
Edison  Records 


Miss  Ray  Cox 

Miss  Ray  Cox,  whose  first  Edison  Record  ap- 
pears in  the  September  list,  is  another  well- 
known  figure  in  vaudeville.  She  has  reproduced 
on    our    Record    the    characteristic    study    called 


"The  Base-Ball  Girl,"  which  has  been  given  by 
her  in  all  the  best  vaudeville  theatres  throughout 
the  country  and  which  has  won  for  her  a  dis- 
tinct position  in  the  vaudeville  world.  She  is  the 
only  artist  who  has  successfully  portrayed  the 
enthusiasm,  with  the  characteristic  contradic- 
tions, of  the  girl  "fan."  This  matter  has  never 
before  been  made  on  a  talking  machine  Record 
and  we  have  an  exclusive  arrangement  with  Miss 
Cox  by  which  it  will  not  be  reproduced  on  any 
other  cylinder  Record. 


Pete  Murray 


Pete  Murray,  who  makes  his  bow  to  the  Edison 
public  in  the  September  list,  has  appeared  in  vau- 
deville, but  his  special  work  is  taking  part  in 
club    entertainments .     In    this    capacity,    he    has 


sung  in  many  of  the  best  athletic,  social  and 
boating  clubs  of  the  East.  He  has  a  fine  baritone 
voice,  which  is  not  unlike  that  of  Billy  Murray. 
In  fact,  it  is  so  similar  that  many  Phonograph 
owners  will  think  that  the  latter  is  singing  and 
that  the  name  of  Pete  Murray  is  fictitious,  which 
is  not  the  case,  however.  Pete  Murray  has  his- 
own  individuality  as  may  be  seen  by  the  accom- 
panying picture.  We  think  that  Mr.  Murray 
will  become  as  popular  as  his  namesake  and  that 
his  Records  will  be  a  feature  of  Edison  lists. 


Wanted — Dealers  in  all  cities  not  now  represented  to  handle  the  Edison 
Business  Phonograph.  The  demand  for  this  up-to-date  device  for  handling- 
business  correspondence  is  rapidly  growing  and  Dealers  who  take  on  this 
line  now  will  not  only  profit  from  the  start  but  will  have  a  franchise  that 
will  be  more  and  more  valuable  as  time  passes.     Write  for  particulars  to 

EDISON  BUSINESS  PHONOGRAPH  CO. 

ORANGE,  N.  J. 


12         Edison  Phonograph  Monthly,  July,  1909 


The  Fireside 


The  expressions  of  opinion  from  the  trade  on 
the  new  Fireside  Machine  have  been  numerous 
and  uniformly  approbatory.  That  it  will  fill 
nicely  the  gap  left  open  by  the  increase  in  the 
price  of  the  Standard  Outfit  when  the  Combina- 
tion Attachment  was  added  is  universally  recog- 
nized. The  price  will  place  it  on  about  a  par 
with  the  two-minute  type  of  Standard  which,  up 
to  listing  of  the  Amberol  Record  and  new  ma- 
chines, was  by  far  our  largest  seller.  We  have 
long  realized  the  necessity  for  a  machine  like  the 
Fireside — our  only  regret  now  being  that  because 
of  increased  manufacturing  expense  the  list  price 
could  not  be  made  $20.00.  Even  at  $22.00  in  the 
United  States  and  $28.60  in  Canada  it  will  prove 
sufficiently  alluring  to  make  it  difficult  for  the 
average  purchaser  to  pass  by,  because  of  the 
cost. 

With  its  handsome  cabinet,  colored  horn,  new 
model  "K"  Reproducer,  and  Combination  Attach- 
ment it  will  prove  a  boon  indeed  to  small  and 
large  Dealers  alike.  Admittedly  it  is  the  coming 
machine  for  the  mail-order  business. 

Talk  "Fireside."  It's  something  new,  and  that 
feature  of  itself  always  stimulates  business.  Get 
one  or  two  or  more  of  the  machines  in  your 
stock   and  "boost"  them. 

Don't  forget  to  point  out  the  advantages  of 
the  new  Model  "K"  Reproducer,  and  the  maroon- 
colored  sectional  horn. 


Printed  Matter 

A  bulletin  issued  to  Jobbers  about  June  15th 
announced  that  price  cards,  Form  1457,  for  the 
Fireside  machine,  were  ready  for  distribution. 
Some  Jobbers  have  ordered  and  received  their 
allotments.  If  you  want  one  or  two  for  display 
purposes  in  connection  with  the  new  outfit,  ask 
your    Jobber    for    them. 

By  the  time  this  issue  of  the  Monthly  reaches 
the  trade,  we  hope  to  have  in  the  possession  of 
all  Jobbers  a  supply  of  two  new  folders,  Forms 
1595  and  161 5.  The  first  is  a  comprehensive 
presentation  of  the  superiority  of  Amberol  Rec- 
ords over  all  others,  and  a  comparison  of  the 
playing  length  of  Amberol  and  Standard  Rec- 
ords. 

The  latter  form  covers  the  Fireside  outfit  and 
Gem  Combination  Attachment,  both  announced 
last  month  for  sale  on  July  first.  The  folders 
are  printed  in  two  colors,  red  and  black,  and 
were  made  the  usual  envelope  size  for  conven- 
ience in  enclosing.  Get  a  supply  of  each  to 
boost  the  sale  of  what  will  be,  without  question, 


the  most  popular  type  of  Edison  machine  before 
long. 

With  Jobbers'  stock  orders  for  July  Records 
we  included  a  supply  of  the  usual  placards, 
this  one  advertising  Record  No.  156,  "The 
Tough  Kid  on  the  Right  Field  Fence,"  by  Digby 
Bell.  Cne  of  these  cards  should  be  in  your 
show  window  or  on  display  somewhere  in  your 
store. 

Beginning  with  the  new  lists  for  August,  the 
Monthly  Bulletin  of  new  Records  will  show  half- 
tone photographs  of  one  or  more  of  the  new 
artists  who  are  making  Edison  Records.  The 
August  Bulletin  will  be  illustrated  with  pictures 
of  Albert  Spalding,  the  young  American  violin- 
ist, and  Nat  M!  Wills,  the  "King  of  Tramps." 
We  believe  that  this  new  treatment  of  the  Bulle- 
tin will  be  appreciated  by  the  trade  and  make 
it  a  more  attractive  advertising  form  than  ever 
before.  It  is  more  than  ever  worth  a  frame  into 
which  each  new  issue  can  be  placed  as  fast  as 
it  appears.  Two  dollars  ought  to  pay  for  a 
durable  and  good-looking  frame  with  glass.  We 
doubt  if  a  better  investment  of  this  amount 
could  be  made. 


A  Good  Record  Placard 

We  show   below   a   greatly  reduced  reproduc- 
tion of  a  hanger  that  ought  to  have  a  prominent 


E 


VERY 

EDISON 
RECORD 

standard  or/\moerol 

CARRIED 
IN  STOCK 

Ask  fm 


:or  any   numper 
and  we  will  supplv  it 


supplv 


Edison  Phonograph  Monthly,  July,  1909         13 


place  in  the  store  of  every  Dealer  carrying  a 
full  list  of  Edison  Records.  Jobbers  are  being 
furnished  with  a  supply  and  are  either  now  or 
will  shortly  be  in  a  position  to  supply  them  to 
Dealers.  Every  Dealer  carrying  the  full  line 
ought  to  get  one  of  these  hangers,  put  it  in  a  suit- 
able frame  and  display  it  where  the  public  can 
see  it.  To  be  able  to  say  that  he  carries  the  full 
list  is  a  good  advertising  point  for  any  Dealer, 
and  he  ought  to  be  quick  to  take  advantage  of 
every  opportunity  to  make  the  fact  known.  This 
hanger  is  printed  on  heavy  paper,  because  of 
the  difficulty  of  getting  it  distributed  when 
printed  on  card.  Therefore,  it  needs  a  frame  to 
give  it   the  best  treatment. 


Combination    Attachment 

for  the  Edison  Gem 

Phonograph 

The  Combination  Attachment  for  Edison  Gem 
Phonograph  consists  of  the  following: — 

A  longer  back  rod  (13)  to  replace  the  old  one; 

Change-gear-bracket  (108),  with  gears  assem- 
bled; 

New  intermediate  gear-stud,  with  intermediate 
gear  assembled ; 

Model  H  Reproducer,  which  is  to  be  used  in 
connection  with  the  four-minute,  Amberol,  Rec- 
ord only.  (The  Model  C  Reproducer  is  to  be 
used  in  connection  with  playing  the  Standard, 
two-minute,  Record). 

Do  not  use  the  Model  H  Reproducer  on  the 
two-minute  Record,  as  it  will  cut. 


108 


13 


104-® 


New  Attachment  Parts  for  Edison  Gem  Phonograph 
To  put  on  the  attachment,  proceed  as  follows: 
Replace  old  back  rod  with  new  one. 
In  fastening  set-screw  place  the  back  rod  and 
fasten    it    so    that    the    gear-bracket     (108)     will 
come  up  close  to  the  lug,  but  will  swing  freely. 

Next  take  off  cylinder  and  take  out  interme- 
diate gear-stud  and  gear,  and  replace  with  new 
one. 

It  will  be  necessary  to  take  off  knurled  nut 
(104),  put  stud  (77)  in  place  and  put  nut  back 
again.  In  order  to  get  this  nut  tight,  hold  stud 
by  pressing  point  of  finger  against  head  on  gear- 


side.  (Set  screw  that  fastens  the  old  stud  can 
be  left  off.) 

Next  replace  cylinder  on  shaft. 

To  play  the  two-minute  Record,  the  change- 
gear-bracket  (108)  is  to  be  swung  upwards,  out 
of  the  way,  and  the  intermediate  gear-stud  (77) 
is  to  be  pulled  to  the  left,  so  as  to  engage  with 
the  cylinder  and  feed-screw-gear. 

To  play  the  four-minute  Record,  the  interme- 
diate gear-stud  (77)  is  to  be  pushed  towards  the 
right,  so  as  to  disengage  the  intermediate  gear 
from  the  cylinder  gear,  and  change-gear-bracket 
is  swung  over  so  as  to  engage  with  the  cylinder 


Edison  Gem  Phonograph    Showing  Combination    Attach- 
ment Applied  for  Playing  the  Standard  or 
Two-Minute  Record 
t 

and  feed-screw-gear.  (It  is  not  necessary  to 
tighten  change-gear-bracket  on  back  rod.)  The 
action  of  the  gears  keeps  the  gears  in  mesh. 
Then  put  in  Model  H  Reproducer,  and  the  ma- 
chine is  ready  to  play  the  Amberol  Record.  The 
changing  of  gearing  is  to  be  made  while  the 
motor  is   running. 

With  every  combination  attachment  we  fur- 
nish a  screw-driver;  also  a  small  brush  for  keep- 
ing the  Reproducer-sapphire  point  clean.  This 
point  should  be  cleaned  about  once  a  week. 


Edison  Gem    Phonograph    Showing  Combination    Attach 

mknt  Applied  and  Playing  the  Amberol 

ok   Pouk-Minute   Records 


14         Edison  Phonograph  Monthly,  July,  1909 


New  Argentine  Records 

The  National  Phonograph  Co.  has  made  an- 
other series  of  first-cass  Records  in  the  Spanish 
language,  both  "Standard"  (two-minute)  and 
"Amberol"  (four-minute).  This  series  comprises 
some  of  the  best  songs  of  the  Argentine  and 
Uruguay  Republics.  Alfredo  Gobbi,  baritone, 
and  Mrs.  Gobbi,  soprano,  were  brought  to  New 
York  at  large  expense  for  the  purpose  of  record- 
ing a  number  of  selections.  Mr.  and  Mrs.  Gobbi 
are  acknowledged  to  be  the  best  singers  of  popu- 
lar songs  in  those  countries.  The  list  of  Records 
comprises  baritone  and  soprano  duets,  baritone 
solos,   soprano  solos,   and   also  national   hymns  of 


Argentine  and  Uruguay,  sung  by  a  mixed  chorus 
under  Mr.  Gobbi's  direction.  These  Records  are 
to  be  immediately  placed  on  sale  both  in  this 
and  foreign  countries.  All  the  selections  are  ac- 
companied by  orchestra,  with  the  exception  of 
sixteen  baritone  solos,  which  have  guitar  ac- 
companiment. 

The  selections  recorded  are  high  class  in  every 
respect  and  include  the  very  best  of  Mr.  and 
Mrs.  Gobbi's  repertory,  which  is  very  large  and 
varied.  Mr.  and  Mrs.  Gobbi  have  sung  selec- 
tions from  the  latest  musical  plays  of  those  coun- 
tries, and  also  a  large  number  of  popular  songs 
typical  of  a  quaint  and  picturesque  type  of  Ar- 
gentine and  Uruguay,  the  gaucho.  The  gaucho 
is  daring  and  very  brave,  and  corresponds  with 
the  cow-boy  of  our  Western  country,  but  is  even 
more  picturesque.  He  is  very  musical,  and  no 
gaucho  outfit  is  complete  without  a  guitar,  as  this 
is  just  as  necessary  to  him  as  his  horse. 

Mr.  Gobbi  is  not  a  gaucho.     He  is  a  man  of 


refinement,  an  intense  lover  of  the  customs  and 
traditions  of  his  country,  and,  owing  to  this,  he 
has  made  a  specialty  of  singing  the  gaucho 
songs,  rendering  them  in  costume.  Besides,  he 
takes  the  part  of  first  baritone  in  the  typical 
zarzuelas  (light  operas)  of  Spanish  countries. 
His  wife  cooperates  with  him  as  the  first  light 
soprano.  They  have  sung  in  the  principal 
theatres  of  Argentine,  Uruguay,  Spain,  Brazil, 
Paraguay,  Chili,  and  also  in  Paris.  They  will 
now  go  to  Italy,  under  contract  to  sing  in  several 
theatres  there.  Their  last  engagement  was  at 
the  Teatro  Nacional  (National  Theatre)  of 
Buenos  Aires,  Argentine,  at  the  head  of  a  com- 
pany of  one  hundred   people. 

As  is  the  case  with  all  other  Edison  foreign 
Records,  these  are  intended  for  Spanish-speaking 
countries,  but  they  will  shortly  be  placed  on  sale 
in  this  country. 


The  Phonogram 

The  August  issue  of  the  Phonogram,  now  be- 
ing shipped  to  Jobbers  with  their  orders  for 
August  Records,  will  comprise  twenty  pages,  an 
increase  of  four  pages  over  any  previous  issue. 
To  add  these  pages  represents  an  increase  of 
several  hundred  dollars  in  the  monthly  cost,  but 
no  change  will  be  made  in  the  charge  being 
made  to  the  trade  for  this  useful  little  publica- 
tion. We  reserve  the  right  to  print  sixteen  or 
twenty  pages  each  issue  as  circumstances  make 
necessary,  but  it  is  expected  that  twenty  pages 
will  be  the  standard.  In  increasing  the  number 
of  pages  it  is  expected  to  add  new  features  that 
will  make  it  even  more  of  a  business  getter  than 
at  present.  For  the  benefit  of  Dealers  not  famil- 
iar with  the  cost  of  the  Phonogram  we  append 
the  following: 

ORDERED  THROUGH  JOBBERS. 

Blank,   per   1 ,000   copies $2.50 

Smaller    quantities    pro    rata. 

Imprinted,       500    copies 1 .50 

Imprinted,    1,000    copies..... 2.75 

No   orders   filled   fcr   less   than   500  copies 
requiring   imprint,   and  all   imprinting  orders 
must  be  for  multiples  of  500. 
Jobbers   will    be   glad   to    supply    Dealers   on   the   above 
basis. 

BY  MAIL. 

Single  oopies,  per  year $    20 

Five  copies  to  one  address,  per  year 40 

Twenty-five  copies  to  one  address,  per  year 1.80 

Fifty  copies  to  one  address,  per  year 3.60 

Unless  they  have  open  accounts  on  our  books, 
Dealers  ordering  Phonograms  sent  by  mail  are 
requested  to  send  cash  or  stamps  with  their  or- 
ders. The  amounts  are  too  small  to  handle  in 
any  other  way.  Phonograms  must  be  sold  by  the 
Jobber  to  his  Dealers  at  the  prices  quoted  above; 
any  reduction  of  these  prices  will  be  considered 
as  a  violation  of  contract. 


Edison  Phonograph  Monthly,  July,  1909  15 


List  of  Interchangeable  Motor  Parts 

We  recently  had  a  request  from  an  Edison  Dealer  for  a  list  of  Interchangeable  Motor 
Parts.  Since  the  information  may  be  of  interest  to  the  other  enterprising  Dealers  who  carry 
a    stock    of    repair    and   supply   parts    it   is   reprinted   below. 

A  word  of  explanation  concerning  it  may  not  be  amiss.  It  is  quite  likely  that  many  Jobbers 
and  Dealers  are  at  present  carrying  four  separate  stocks  of  the  Governor  Spring  Screw,  desig- 
nating them  as  numbers  mo,  1626,  2118  and  2828  for  the  Gem,  Standard,  Home  and  Triumph 
machines  respectively.  Since  the  screw  is  identically  the  same  for  each  of  the  four  types  it  fol- 
lows that  one  stock  bearing  all  four  numbers  is  quite  sufficient.  The  same  remarks  apply  to  the 
various  other  items  on  the  list. 

The  Governor  Carrier,  Governor  Carrier  Set  Screw,  Speed  Limit  Collar  and  Speed  Limit 
Collar  Screw  are  not  listed  in  the  last  Catalogue  of  Parts,  but  are  here  shown  as  numbers  2637, 
2639,  1151  and  1152  respectively. 

Name. 
Motor  Frame  Springs 
Winding  Ratchet  Pawl 
Winding  Ratchet  Pawl  Stud 
Winding  Ratchet  Pawl  Stud  Nut 
Friction  Holder 
Friction   with  Holder 
Friction 

Governor  Shaft  Pivot  Bearing   (Plain) 
Motor  Frame  Spring  Cup  Washer 
Speed  Adjusting  Lever   Spring 
Speaker  Arm  Lift  Pin  and  Head 
Belt  Tightening  Pully  Stud 
Feed  Screw  Centre  Stop  Screws 
Speaker  Clamp  Screw 
Governor  Disc  and  Sleeve 
Governor  Ball  and  Spring 
Governor  Spring  Screw 
Governor  Spring  Screw  Washer 
Governor  Carrier 
Governor  Carrier  Set  Screw 
Main  Shaft  Centre  Stop  Screw 
Speed  Limit  Collar 
Speed  Limit  Collar  Screw 


Used  on 

S.,H. 

S.,  H. 

S.,  H. 

S.,  H. 

S.,  H. 

S.,H. 

S.,  H., 

T. 

S.,  H. 

S.,  H. 

S.,H. 

G..  S.,  H. 

G.,  S.,  H. 

G.,  S., 

S.,  H. 

T. 

G.,  S.,  H. 

T. 

G.,  S.,  H. 

T. 

G.,  S..H. 

T. 

G.,  S..H. 

,T. 

G.,  S..  H. 

,T. 

G.,  S.,  H. 

,T. 

H. 

,T. 

G.,S. 

G..S. 

Catalog 

Nos. 

Gem. 

St. 

Home. 

Tr. 

1556 

2048 

1587 

2078 

1588 

2079 

1590 

2081 
2133 

1640 

2131 

1 641 





1631 

2123 

1557 

2049 

1636 

2127 

1017 

1519 



1098 

1616 

2105 

1033 

1536 

1524 

2027 

253r 

1 102 

1618 

2110 

2820 

1 107 

1623 

2115 

2825 

IIIO 

1626 

2118 

2828 

IIII 

1627 

2119 

2829 

*2637 
♦2639 

2046 

2576 

*ii5i 

*II52 

*  These    parts    are    not   listed    in    the    Parts  Catalogue,  Form  920,  but  are  known  in  our  factory 
by  the  numbers  given.     These  numbers  should  be  used  by  the  Trade  in  ordering. 


Fireside  Motor  Parts 


Fireside  Motor  Parts  are  interchangeable  with    Standard    Motor    Parts,    with    the 
exceptions — 

2nd  Gear  with  1st  Pinion  Catalog  No.  1593 

Barrel   Gear  Catalog  No.  1583 

Main  Spring  Catalog  No.  1573 


folio 


wing 


Th  e  Old  Customer  an  Asset 

Always  bear  in  mind  that  an  old  customer  is 
every  bit  as  valuable  to  your  store  as  a  new 
one,  and  while  you  keep  on  expensively  cam- 
paigning for  additions  you  can  do  so  success- 
fully only   by  retaining  what  you   have. 

The  store  that  takes  good  care  of  regular  cus- 
tomers sends  them  out  as  advertisers  and  mis- 
sionaries. They  feel  themselves  so  well  treated 
that  they  gladly  advise  their  friends  to  share  the 
benefits  of  your  good  storekeeping. 

That's  why  you  must  insist  on  a  standard  of 
ready  exchanges. 


That's  why  you  should  have  clerks  who  can 
remember  names  and  faces. 

That's  why  you  should  have  comfortable 
chairs  and  a  rest-room. 

That's  why  you  and  your  clerks  must  always 
tell  the  exact  truth  about  your  goods  and  avoid 
the  faintest  suspicion   of  misrepresentation. 

That's  why  you  must  insist  on  a  standard  of 
quality  about  your  goods. 

That's  why  your  advertising  is  productive; 
because  it  rallies  your  old  customers,  while  fish- 
ing for  new  ones,  who  come  the  more  readily 
upon  the  advice  of  those  who  already  know 
you. — Talking  Machine  World. 


16         Edison  Phonograph  Monthly,  July,  1909 

The  Other  13,000 

What  they  are  doing  and  what  they  want  to  know  about. 


Nicholas  F.  Greisch,  Corry,  Pa. — I  send  you 
a  clipping  which  appeared  in  a  recent  issue  of 
the  Corry  Evening  Post.  (The  clipping  reads  as 
follows:  A  novel  advertising  scheme  has  been 
instituted  by  Mr.  Greisch,  proprietor  of  the  Pho- 
nograph shop  on  East  Main  Street.  A  post 
which  has  been  erected  in  front  of  the  store 
has  two  phonograph  horns,  pointing  both  up  and 
down  the  street,  these  are  connected  with  a  large 
machine  inside  and  when  started,  the  music  car- 
ries for  a  long  distance  both  up  and  down  the 
street.  This  is  quite  a  new  scheme  and  has  at- 
tracted quite  a  bit  of  attention  and  it  is  a  puzzle 
to  many  where  the  music  comes  from.)  I  have  a 
two-inch  iron  pipe  running  down  from  the  inside 
of  my  store,  under  the  sidewalk,  and  up  through 
the  hollow  post.  This  pipe  is  37  feet  long.  One 
end  I  have  tapered  down  to  allow  for  the  horn 
connection.  As  stated  in  the  newspaper  clipping 
the  music  from  the  Phonograph  can  be  heard 
five  or  six  blocks. 


One  of  our  salesmen  had  occasion  recently  to 
call  on  James  M.  Wheat,  an  aggressive  Edison 
Dealer  at  1003  K  Street,  Sacramento,  Cal.  The 
first  thing  our  salesman  noticed  upon  entering 
the  store  was  that  Mr.  Wheat  carried  a  good 
line  of  Edison  Machines,  and  over  2,000  Records 
in  stock.  It  developed  later  that  he  had  made 
$1,600  during  his  six  months  as  an  Edison  Dealer. 
Whatever  may  be  the  reason  for  his  suc- 
cess with  our  line,  he  is  to  be  complimented 
for  it.  There  is  nothing  in  his  experience  which 
cannot  be  duplicated  by  hundreds  of  other  Deal- 
ers the  country  over.  The  field  is  just  as  large 
to-day  as  it  ever  was,  the  profits  from  sales 
just  as  great.  True,  times  are  not  as  favorable 
as  they  have  been  and  will  be  again,  but  never- 
theless the  business  is  to  be  had.  Let  every 
Dealer  play  over  Record  No.  9388  and  apply 
the  lesson  it  teaches. 


L.  D.  Daniel,  Dallas,  Oregon. — I  noticed  an 
item  in  the  May  Edison  Phonograph  Monthly 
of  a  Dealer  in  a  town  of  1,900  population  selling 
twenty-five  Phonographs.  I  live  in  a  town  of 
2,000  population  and  when  I  started  in  selling 
Phonographs  there  was  not  an  Edison  machine 
in  the  town.  Since  then  I  have  sold  in  ma- 
chines and  the   prospects  were  never  better  than 


now  for  increased  business.  I  have  a  team  and 
bugpv  and  when  I  can  interest  a  party  at  all  I 
take  a  machine  and  a  choice  collection  of  Rec- 
ords, show  them  how  to  manage  the  machine 
and  leave  it  and  go  back  in  a  day  or  so.  It  is 
seldom  that  I  bring  it  away  with  me  on  the 
second  call. 


The  Marietta  Phonograph  Co.,  J.  W.  McCol- 
lum,  Manager,  Marietta,  O. — When  you  can  ap- 
proach as  near  perfection  in  reproducing  the  nat- 
ural human  voice  as  is  the  case  of  "Amberol 
Record  No.  136"  beg  to  say  that  you  need  fear 
no  competition — Good!  Well,  I  should  say  so — 
It  is  simply  perfection  itself  and  it  is  to  be  hoped 
that  this  is  only  one  of  many  Records  we  may 
get  from  such  artists  as  Miss  Cameron.  Any- 
body that  can  play  an  Amberol  Record  will  buy 
this  unless  he  is  a  fool  or  cynic. 


Hyman  Fried,  Flemingsburg,  Ky. — I  hand  you 
herewith  letter  from  individual  living  in  a  town 
fifty  miles  from  this  place.  I  sold  him  a  Phono- 
graph on  the  installment  plan.  I  have  been  send- 
ing out  machines  on  free  trial  and  haven't  had 
up  to  this  time  one  return.  My  business  has  in- 
creased fifty  per  cent,  since  1  began  this  practice 
and  I  think  that  all  other  Dealers  should  take  it 
up  for  their  own  good. 


J.  G.  Lewis  Music  House,  Manchester,  la. — 
We  send  herewith  a  photograph  of  our  stock- 
room here.  We  will  operate  six  stores  by  Au- 
gust 1  st,  1909.  Will  issue  200,000  pieces  of  ad- 
vertising matter  by  that  time.  Have  four  men 
on  the  road.  Sold  90  machines  during  January, 
1909;  65  during  February,  88  during  March,  68 
during  April,  42  during  May,  including  Tri- 
umphs and  Idelias. 


Messrs.  Cowles  &  English,  Edison  Dealers  at 
Red  Bluff,  Cal.,  are  using  a  series  of  three  good 
follow-up  letters  to  secure  new  customers.  They 
first  approach  Phonograph  owners  with  this  let- 
ter: 

"Since  you  purchased  your  Phonograph,  you  have  un- 
doubtedly entertained  many  friends  at  your  home  with 
it's   cheerful  music   and    funny   stories. 

Didn't  some  of  your  friends  express  the  wish  that  they 
had  a  Phonograph,  also?  We  feel  sure  that  they  did, 
and  that  if  the  matter  was  brought  to  their  attention  by  a 
Dealer,  they  might  buy  one  and  enjoy  it  as  you  do  yours. 

Will  you  not  favor  us  by  writing  their  names  and 
addresses  on  the  enclosed  paid  postal  card?  Write  as 
many   as  you   can   think   of.     We   will   do   the   rest." 


Edison  Phonograph  Monthly,  July,  1909         1 7 


To  each  of  the  people  who  have  been  enter- 
tained by  the  Phonograph  according  to  the  own- 
ers' letters  this  note  is  sent: 

"We  have  heard  that  you  were  pleasantly  entertained 
recently  by  the  cheerful  music  and  funny  stories  of  an 
Edison    Phonograph. 

You  enjoyed  it,  didn't  you?  We  are  sure  you  did. 
Now  wouldn't  you  like  to  own  one  also,  with  which  to 
entertain  your  home  people  and  your  friends,  when  they 
call? 

We  are  sending  you  a  booklet,  telling  you  about  the 
Phonograph.  We  sell  them  at  the  prices  marked;  you 
need  not  pay  all  cash  unless  you  wish;  we  sell  them  on 
weekly    or   monthly    payments. 

Any  further  information  that  you  may  desire  will  be 
cheerfully    furnished    upon    request." 


If,  after  a  reasonable  length  of  time  has 
elapsed,  no  reply  is  received,  the  following  re- 
minder is  mailed: 

"We  recently  wrote  you  regarding  our  Phonographs, 
and  sent  you  a  catalog.  Perhaps  you  have  not  yet  been 
able  to  accept  our  invitation  to  call  at  our  store  to  hear 
some    Records. 

Do  not  give  up  the  idea  of  owning  one  of  these  en- 
tertainers, however.  It  will  sing  to  you  Grand  Opera 
or  popular  songs;  tell  you  funny  stcries;  reproduce  the 
music  of  all  kinds  of  instruments  or  give  you  a  brass 
band  concert. 

The  cost  is  but  little;  the  Phonograph  will  repay  you 
for  your  investment  over  and  over  again.  Make  up  your 
mind  to  own  a  Phonograph  before  you  are  a  week  older. 
We  will  be  glad  to  have  you  call  or  write  us  in  regard 
to    an    outfit." 


Ready   Made  Ads  for  the  Fireside  Phonograph 

It  is  going  to  pay  well  to  advertise  and  push  the  new  Fireside  Phonograph.  Every  Dealer  who  was  in 
business  when  the  Standard  machine  sold  at  -#20  will  remember  what  a  great  seller  it  was  at  that  price. 
The  Fireside  is  going  to  duplicate  the  success  of  the  $20  Standard.  It  is  a  better  machine  for  it  has  a 
larger  horn  and  it  plays  both  Amberol  and  Standard  Records.  We  show  below  two  readymade  ads.  We 
will  send  the  electro  shown  in  the  advertisement,  either  in  single  or  double  column  or  both,  to  any 
Dealer  who  will  agree  to  use  it  and  send  us  a  copy  of  the  paper  containing  the  advertisement.  Copy 
shown  below  can  be  used  in  double  column  form  or  any  enterprising  Dealer  can  easily  write  copy  of  his 
own.      The  important  thing  is  to  do  the  advertising. 


A  New  Type 

Edison  Phonograph 

The  Fireside 

$22.00 

Plays  both  Amberol  and 
Standard  Records.  A  perfect 
machine  in  every  respect. 
Let  us  show  it  to  you. 

Dealer's  Name 
and  Address 


$22.00 

Buys  this  new 

style  Edison 

Phonograph 

The   Fireside 

Will  play  Edison  Amberol 
and  Standard  Records.  Has 
colored  horn.  It's  a  beauty 
and  to  see  it  is  to  buy  it. 

Dealer's  Name 
and  Address 


18         Edison  Phonograph  Monthly,  July,  1909 

Advance   List 

Of  Edison   Standard  and  Edison  Amberol    Records 

for   August,  1909 

r  M  T  HE  Standard  and  A?nberoi  Records  listed  below  will  be  shipped  from    Orange  in   time  to   reach 
M       all  Jobbers  in  the  United  States  and  Canada  bejere  August  24lh,  1909,  allthings  being  favorable, 
_Jl         and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  August  23d.      They  must  not,  however,  be  ex- 
hibited, demonstrated  or  placed  on  sale  by    Jobbers   or   Dealers   until  8  A.  M.    on    August  24th. 
Supplements,  Phonograms,  Bulletins  and  Hangers  will  be  shipped  with  Records.      These  may  be  distributed 
to  Dealers  after  August  20th,  but  must  not  be  circulated  among  the  public  before  August  24th.     Jobbers  and 
Dealers  may,   however,    deposit   Supplements  and  Phonograms  in  Mail  Boxes  or  Post  Offices  after  5  P.    M. 
on  August  23d,  for  delivery  on  the  following  day.      Jobbers  are  required  to  place  orders  for  August  Records 
on   or   before  July   10th.       Dealers   should  place  August    orders   with    Jobbers  before  July   10th  to  insure 
prompt  shippment  when  Jobbers'1  stock  is  received. 

Two-Minute  Selections 

10197  Mazurka  from  Coppelia  National  (London)  Military  Band 

One  of  the  favorite  numbers  from  the  ballet  "Coppelia"  by  the  celebrated  French  composer, 
Leo  Delibes.  This  Record  is  made  by  the  National  Military  Band  of  London  and  it  clearly 
shows  that  the  musical  organizations  on  this  side  of  the  water  have  no  monopoly  in  their 
ability  to  produce  good  band  selections. 

10198  Lena  from  Germany  Josie  Sadler 

Another  vaudeville  specialty  by  this  clever  singer  in  German  dialect.  Miss  Sadler  has  "caught 
on"  and  bids  fair  to  be  one  of  our  most  popular  artists. 

10199  Just  a  Little  Word  Called  "Welcome"  Byron  G.  Harlan 

A  pretty  love  ballad  whose  burden  is  a  promise  made  amid  rustic  environments,  with  all  the 
accompanying  romantic  effects  of  honeysuckle,  katydids,  setting  sun,  etc.  The  verse  is  un- 
usually good,  the  sentiment  pure  and  sweet,  and  the  rendition,  as  may  be  expected,  in  Mr. 
Harlan's  best  style.  Orchestra  accompaniment.  Music,  J.  Fred  Helf ;  words,  C.  M.  Denison ; 
publishers,  Helf  &  Hager  Co.,  New  York  City. 

10200  Scotch  Reels  Alexander  Prince 

A  concertina  solo,  with  piano  accompaniment,  introducing  a  medley  of  Scotch  reels  that  are 
delightfully  reminiscent  of  the  land  of  the  thistle.  All  the  best  known  reels  are  included 
in  it,  the  different  melodies  being  carefully  interwoven.  Mr.  Prince  is  one  of  our  British 
artists  and  is  justly  celebrated  for  his  skill  with  the  concertina. 

10201  I  Love  My  Wife,  But  Oh  You  Kid!  Edward  M.  Favor 

Because  it  is  built  around  an  unusual  slang  phrase,  is  written  by  one  of  the  best  composers 
of  popular  music  and  has  a  catchy  air  and  chorus,  this  comic  song  has  caught  on  like  wild 
fire  and  is  already  known  throughout  the  entire  country.  The  words  are  descriptive  of  the  man 
who  loved  his  wife  but  who  couldn't  help  expressing  his  admiration  for  another  girl.  Mr. 
Favor  has  outshone  himself  in  his  rendition  of  the  song.  Music,  Harry  Von  Tilzer;  words, 
Jimmy  Lucas;  publishers,  Harry  Von  Tilzer  Music  Publishing  Co.,  New  York. 

10202  I'm  Awful  Glad  I  Met  You  Ada  Jones  &  Billy  Murray 

A  serio-comic  song  with  a  particularly  catchy  air,  expressing  the  mutual  satisfaction  of  two 
lovers  with  each  other's  perfections  and  their  complete  understanding  of  the  signs  and  lan- 
guage of  love,  which  previous  to  their  meeting  had  been  to  each  a  source  of  mystery.  Miss 
Jones  and  Mr.  Murray  sing  the  duet  most  pleasingly.  Orchestra  accompaniment.  Music, 
George  W.  Meyer;  words,  Jack  Drislane;  publishers,  F.  B.  Haviland  Publishing  Co., 
New  York. 

10203  I'm  Tired  of  Living  Without  You  Will  Oakland 

The  plaint  of  a  heartbroken  lover  who  parted  from  his  divinity  and  is  bemoaning  his  sad 
fate  and  impatiently  counting  the  days  that  separate  them.  Written  by  the  same  composers 
as  "If  You  Were  Mine"  (our  Record  No.  10145).  Mr.  Oakland's  sweet,  sympathetic  voice 
may  always  be  depended  upon  to  give  to  songs  of  this  description  the  necessary  warmth  of 
expression.  Orchestra  accompaniment.  Music,  Kerry  Mills;  words,  Edward  Rose;  pub- 
lisher, F.  A.  Mills,  New  York  City. 


Edison  Phonograph  Monthly,  July,v1909  19 

10204  Grand  Entry  March  Albert  Benzler 

A  xylophone  solo  of  an  excellent  composition  that  is  admirably  fitted  for  solo  work  on  the 
xylophone.  Admirers  of  Mr.  Benzler's  solo  work  on  this  instrument  need  not  be  told  that 
it  is  splendidly  played.  Orchestra  accompaniment.  Composer  and  publisher,  King  Kollins, 
Chicago. 

10205  Whistle  and  I'll  Wait  for  You  Ada  Jones 

"Bill  Brown"  has  "thrown  down"  his  "gal"  who,  after  a  week's  separation  can't  endure  his 
silence  any  longer.  She  sues  for  reinstatement  in  his  affections,  imploring  him  to  let  her  be 
his  "little  turtle  dove"  again.  Bill's  heart  melts  and  his  answering  whistle  is  heard  to  good 
effect  in  the  chorus.  Miss  Jones  is  exceptionally  clever  with  songs  of  the  serio-comic  type 
and  this  Record  is  fully  up  to  her  usual  high  standard.  Orchestra  accompaniment.  Music, 
Geo.  W.  Meyer;  words,  Earle  C.  Jones;  publisher,  Shapiro,  New  York. 

10206  Why  Do  You  Wait?  Anthony  &  Harrison 

It  is  rather  surprising  that  this  well-known  sacred  song  has  not  before  been  listed  in  the 
Edison  catalogue.  Its  widespread  popularity  among  lovers  of  sacred  music  entitled  it  to  a 
representation  long  ago.  Still,  it  will  be  no  less  acceptable  now,  for  Anthony  &  Harrison 
have  given  the  selection  an  artistic  rendition.  Orchestra  accompaniment.  Music  and  words, 
George   F.   Root. 

10207  They  All  Take  Off  Their  Hats  to  Mr.  Murphy  Edward  Meeker 

A  comic  song  of  the  "Harrigan"  and  "Sullivan"  description,  set  to  a  rollicking  air  and  sung 
as  only  Mr.  Meeker  can  sing  songs  of  this  kind.  The  song  itself  recites  the  many  accom- 
plishments and  achievements  of  Mr.  Murphy,  chief  among  the  latter  being  the  fact  that 
he  gave  to  the  world  the  vegetable  that  is  often  jocularly  designated  by  his  name.  The 
song  is  genuinely  funny  and  is  bound  to  be  popular.  Orchestra  accompaniment.  Music, 
Nat  D.  Ayer;  words,  A.  Seymour  Brown;  publishers,  M.  Witmark  &  Sons,  New  York. 

10208  Frozen  Bill  New  York  Military  Band 

A  characteristic  rag-time  composition  by  the  celebrated  bandmaster,  Arthur  Pryor,  and  one 
that  he  is  featuring  at  his  concerts  during  the  present  season.  Mr.  Pryor  is  quite  as  clever  in 
this  composition  as  he  has  been  in  those  already  produced  by  him.  Publisher,  Carl  Fischer, 
New  York. 

10209  I  Played  My  Concertina  Arthur  Osmond 

Here's  a  song  by  another  of  our  English  artists  that  is  full  of  laughable  situations  and  inter- 
spersed with  selections  on  the  concertina.  The  song  relates  the  experiences  of  a  droll  chap 
whose  faithful  companion  is  his  concertina,  to  the  playing  of  which  he  has  recourse  in  every 
extremity  when  in  doubt  as  to  the  proper  thing  to  do.  Notably  is  this  the  case  when  his 
wife  falls  overboard  and  again  when  his  clothes  are  stolen  while  bathing  in  the  surf.  Orches- 
tra accompaniment.     Words  and  music  by  Mayo. 

10210  Oh!  You  Loving  Gal!  Collins  &  Harlan 

A  comic  song  of  the  kind  that  seems  to  have  been  made  to  order  for  these  noted  entertainers — 
a  typical  Collins  and  Harlan  coon  duet,  set  to  a  fetching  tune  with  a  pleasing  orchestra  accom- 
paniment. The  Record  looks  to  us  like  a  sure  winner.  Music,  George  W.  Meyer;  words, 
Jack  Drislane;  publishers,  F.  B.  Haviland  Co.,  New  York. 

10211  Parody  on  There  Never  Was  a  Girl  Like  You  Nat  M.  Wills 

Mr.  Wills'  success  is  due  as  much  to  his  funny  parodies  as  to  his  original  songs.  This  is  his 
second  parody  for  our  Records  (first,  No.  10178).  It  describes  the  consternation  on  shipboard 
caused  by  one  "Heinie  Smith"  who  attempts  to  smuggle  limburger  cheese  across  in  a  coffin 
supposed  to  contain  the  remains  of  his  darling  Lou.  You  can  guess  what  they  did  to  Heinie, 
can't  you?     Orchestra  accompaniment. 

10212  Napanee  American  Symphony  Orchestra 

A  well  written  characteristic  Indian  novelty  finely  played  by  the  American  Symphony  Or- 
chestra.    Composer,  W.  R.   Williams;   publisher,   Will  Rossiter,   Chicago. 

10213  Take  Me  Up  With  You  Dearie  Billy  Murray  &  Chorus 

Now  come  songs  of  the  airship.  This  is  one  of  the  first  to  be  produced,  and  it  will,  in  con- 
sequence, attract  more  than  ordinary  attention.  It  is  a  story  of  a  wedding  in  the  clouds, 
with  no  one  on  board  but  the  pastor  and  the  loving  couple.  Orchestra  accompaniment. 
Music,  Albert  Von  Tilzer ;  words,  Junie  McCree ;  publishers,  The  York  Music  Co.,  New  York. 

10214  Uncle  Josh  at  a  Campmeeting  Cal  Stewart 

Like  all  of  the  Uncle  Josh  Records,  their  cleverness  is  best  appreciated  when  heard.  Get  the 
Record  and  enjoy  the  fun  to  your  heart's  content. 

10215  'Liza  Peerless  Quartette 
A  coon  song  by  the  composer  of  some  very  popular  melodies.     It  is  rendered  by  a  quartette 
unaccompanied,  whose  voices  blend  in  sweetest  harmony,  producing  a  Record  that  will  be  a 


20         Edison  Phonograph  Monthly,  July,  1909 

valuable  addition  to  every  collection.  This  Record  should  prove  an  exceptionally  good  seller. 
Music,  Egbert  Van  Alstyne;  words,  Harry  Williams;  publishers,  Jerome  H.  Remick  &  Co., 
New  York. 

10216     Salute  to  Mexico  United  States  Marine  Band 

A  spirited  march  full  of  inspiring  strains  and  military  dash  and  swing.  The  rendition  is 
of  the  superior  kind  that  has  characterized  the  previous  Records  made  by  this  famous 
organization.     Composer,  T.  P.  Brooke. 

Amberol  Selections 

195  Selections  from  "Mile.  Modiste"  Victor  Herbert  and  His  Orchestra 

This  selection  introduces  to  the  Phonograph  public  the  world  renowned  composer  and  leader, 
Victor  Herbert,  and  his  famous  orchestra  of  skilled  musicians.  For  his  initial  Record  he 
has  selected  several  numbers  from  one  of  his  most  popular  operettas,  "Mile.  Modiste,"  which 
was  specially  written  for  the  celebrated  prima  donna,  Fritzi  Scheff,  and  has  proved  to  be 
one  of  her  most  successful  musical  plays.  The  selection  contains  the  following  numbers: — 
"Charity  Bazaar,"  "Ze  English  Language,"  "The  Time,  the  Place,  and  the  Girl,"  "I  Want  What 
I  Want  When  I  Want  It,"  "When  the  Cat's  Away,"  and  "The  Mascot  of  the  Troop."  The 
fact  that  Mr.  Herbert  is  one  of  our  greatest  living  musicians,  the  character  of  his  compositions 
and  the  brilliancy  of  their  interpretation  under  his  leadership  will  undoubtedly  awaken 
immediate  interest  among  lovers  of  high-class  music  so  that  an  unprecedented  sale  of  these 
Records  is  expected.     Publishers,  M.  Witmark  &  Sons,  New  York. 

196  The  Baseball  Girl  Miss  Ray  Cox 
Miss  Ray  Cox  makes  her  bow  as  an  Edison  entertainer  with  an  imitation  of  a  baseball  "fan" 
who  accompanies  her  best  fellow  to  the  game.  It  is  a  monologue  that  has  earned  her  a 
deservedly  enviable  reputation  with  the  theatre-going  public,  for  it  is  really  a  marvelous 
portrayal  of  the  conflicting  emotions,  the  startling  inconsistencies,  the  changing  moods  and 
opinions  that  mark  the  game's  "fan."  It  is  a  scream  from  start  to  finish — from  the  moment 
she  takes  exception  to  the  umpire's  voice  (which  she  characterizes  as  "an  awful  thing") 
through  succeeding  expostulations  with  the  "man  in  blue"  over  his  decisions  to  the  time  the 
game    is   saved   by   what   she   persists    in    calling   a    "wallop."      It    is    a    succession    of    laughs. 

197  Martha  Overture  National   (London)   Military  Band 
With   this   number  is   presented   the  overture   to  Flotow's  most  popular  opera,   "Martha,"   first 
produced    in    Vienna    in    1847.      The    artistic    interpretation    given    this    rendition    makes    the 
Record,  from  a  musical  standpoint,  one  of  the  best  offerings  of  this  month's  list.     Particularly 
noticeable  is  the  splendid  manner  in  which  the  finale  is  worked  up. 

198  Goo-Goo  Land  Harry  Fay 
A  visit  to  the  magic  realm  of  "Goo-Goo  Land"  with  another  of  our  noted  English  artist 
tenors,  Mr.  Fay.  "Goo-Goo  Land"  is  a  country  that  may  be  reached  though  the  medium  of 
inspiration  of  a  sentimental  nature.  In  this  realm,  'tis  said  that  "even  suffragettes  become 
human"  and  that  "a  soujourn  there  results  in  an  epidemic  of  wives" — not  such  an  undesirable 
state  of  affairs  after  all.  Set  to  waltz  time  with  orchestra  accompaniment.  Published  by 
Francis,  Day  &  Hunter,  London. 

199  Clara  Jenkins'  Tea  Collins  and  Harlan 

A  descriptive  coon  song  from  Harrigan  and  Hart's  great  play,  "The  Major,"  famous  in  its 
generation.  The  contrast  between  these  coon  songs  of  years  ago  and  those  of  the  present  day 
is  interesting,  marking  as  it  does  the  passing  of  the  old-time  darkey  with  his  quaint  speech 
and  manner.  A  soft  shoe  dance  effect  is  introduced  in  the  chorus.  Messrs.  Collins  and  Har- 
lan seem  to  have  imbibed  the  spirit  of  the  occasion  this  song  describes.  Orchestra  accompani- 
ment.    Music,   Dave   Braham;   words,   Edward   Harrigan. 

200  Hello,  People!  American  Symphony  Orchestra 
This  is  the  most  popular  number  of  the  musical  play,  "Havana,"  which  received  the  endorse- 
ment of  Metropolitan  approval.     "Hello  People"  is  one  of  those   airs  that  the  audience  hums 

on  leaving  the  theatre  and  that  lingers  in  the  memory  to  spring  unbidden  to  the  lips  on  days 
that  follow.  At  intervals  in  its  rendition  a  chorus  assists  with  unique  and  pleasing  effect.  It 
is  easily  one  of  the  best  Amberol  Records  yet  produced.  Composer,  Leslie  Stuart;  publisher, 
Chappell  &  Co.,  New  York. 

201  Dearie  Will  Oakland 
"Dearie"  is  one  of  the  few  songs  that  survive  popularity,  and  its  lease  of  life  is  due  to  the  fact 
that  few,   if  indeed   any,   efforts  of  recent  years  approach  it  in  real  merit  of  composition   and 
charm  of  melody.     Mr.  Oakland's  rendition  is  faultless.     A  xylophone  effect  in  the  chorus   is 

a  pleasing  feature.  Orchestra  accompaniment.  Music  and  words,  Clare  Kummer ;  publishers. 
Jos.  W.  Stern  &  Co.,  New  York. 


Edison  Phonograph  Monthly,  July,  1909         21 

202  The  Lost  Chord  Reed  Miller 

Here  is  an  old  favorite  given  complete.  Not  a  single  note  is  omitted.  Until  the  introduction 
of  the  Amberol  Record,  this  was  not  possible.  The  words  of  "The  Lost  Chord"  were  written 
by  Adelaide  A.  Procter  some  years  before  they  were  set  to  music  by  Sir  Arthur  Sullivan.  The 
latter  made  several  attempts  to  write  suitable  music,  but  did  not  succeed  until  one  night  while 
watching  at  the  bedside  of  an  invalid  brother.  He  completed  the  composition  during  the  night 
and  it  has  come  to  be  one  of  the  standard  compositions  in  the  musical  world.  Full  justice  is 
done  the  selection  by  Mr.  Miller's  fine  tenor  voice. 

203  Hungarian  Dances — G  Minor  and  A  Major  Albert  Spalding 

Johannes  Brahms,  the  composer  of  these  dances,  was  born  in  Hamburg,  May  7th,  1853,  an^ 
died  in  Vienna,  April  3,  189.7.  Brahm's  Hungarian  dances  are  too  well  known  to  need  com- 
ment. The  G  Minor  and  A  Major  are  great  favorites,  and  the  famous  Joachim  arrangements, 
while  adding  to  their  technical  difficulties,  emphasize  the  brilliancy  of  these  stirring  and  richly 
colored  folks  dances.  This  is  Mr.  Spalding's  second  violin  Record,  his  first  appearing  on  the 
August  Amberol  list   (Record  No.  177). 

204  If  the  Wind  Had  Only  Blown  the  Other  Way  Grace  Cameron 
A  comic  song  in  which  a  young  matron  attributes  her  early  entrance  into  matrimony,  with  its 
consequent  cares,  to  the  accidental  disclosure,  by  a  gust  of  wind,  of  her  silken  hose,  which 
proved  an  irresistible  attraction  to  "dashing,  mashing  Alexander  King."  The  same  element 
embarrassed  her  on  another  occasion  by  relieving  her  of  her  "rats  and  curls"  and  "enough  of 
her  shape  to  start  a  bargain  store."  Miss  Cameron  is  artistic  as  usual  in  her  rendition  and  an 
excellent  Record  is  the  result.  Orchestra  accompaniment.  Music,  Edna  Williams;  words, 
Edna  Williams  and  Bessie  Wynn;  publishers,  Jos.  W.  Stern  &  Co.,  New  York. 

205  Herman  and  Minnie  at  Dreamland  Ada  Jones  and  Len  Spencer 

Herman  and  Minnie  go  down  to  Coney  Island  for  a  day's  fun  and  the  Record  tells,  with 
numerous  sidelights,  what  a  good  time  they  had.  Many  of  the  best  known  features  of  this 
resort  are  brought  out  and  Miss  Jones  as  Minnie  sings  a  song  befitting  the  occasion.  The 
sketch  is  original  with  Mr.  Spencer. 

206  Second  Hungarian  Rhapsody — Part  2  Edison  Concert  Band 

Of  the  many  classic  and  romantic  compositions  written  by  Franz  Liszt,  the  fifteen  Hungarian 
Rhapsodies  are  undoubtedly  the  most  popular.  The  one  known  as  the  Second  Hungarian 
Rhapsody  is  a  universal  favorite.  In  this  Record  we  get  the  second  half  of  this  celebrated 
composition.  It  is  a  spirited  and  brilliant  movement  characteristic  of  the  life  and  abandon  of 
the  Hungarian  national  dance.  The  first  half  of  this  number  will  probably  be  recorded  in 
the  near  future. 

207  Lily  of  the  Prairie  Pete  Murray  and  Chorus 

An  Indian  song  of  the  same  style  and  by  the  same  composer  as  "Red  Wing"  (our  Record  No. 
9622).  Unlike  poor  "Red  Wing,"  however,  the  Indian  maid  in  this  song  finally  weds  her 
brave  and  is  installed  in  a  cozy  wigwam.  The  story  of  his  wooing  is  set  to  a  very  catchy  air. 
This  is  Mr.  Murray's  first  Record  for  the  Edison  Phonograph  and  we  are  glad  to  offer  him 
our  very  earnest  congratulations  on  the  impression  that  it  creates.  It  looks  to  us  like  an  in- 
stantaneous "hit."  Orchestra  accompaniment.  Words  and  music,  Kerrv  Mills;  publishers, 
F.  A.  Mills,  New  York. 

208  I  Will  Sing  of  My  Redeemer  Edison  Mixed  Quartette 

The  trained  voices  of  the  quartette,  blending  in  perfect  harmony,  lend  to  the  words  of  this 
sacred  old  hymn  a  new  dignity  and  reverence,  while  the  receding  strains  of  the  organ,  after 
the  amen  is  intoned,  seem  to  leave  the  odor  of  the  sanctuary  in  our  midst.  Music,  James 
McGranahan;   words,  P.  P.  Bliss. 

209  The  Debutante  Waltz  United  States  Marine  Band 
Another  well-written  composition  by  William  H.  Santelmann,  which  again  displays  his  clever- 
ness as  a  writer  in  addition  to  his  ability  to  conduct  Washington's  famous  band. 

210  Sweet  Genevieve  James  F.   Harrison  and  Chorus 
The  muse  that  inspired  the  sentimental  balladists  of  bygone  days  must  have  withdrawn  him- 
self beyond  reach  of  the  voices  of  his  successors  of  our  time,  else  why  the  paucity  of  love  songs 

of  the  "Sweet  Genevieve"  standard  which  are  resurrected  at  intervals  when  we  are  surfeited 
with  productions  of  inferior  merit  in  composition  and  melody?  This  charming  love  ballad  is 
featured  in  "The  Man  from  Home."  Mr.  Harrison,  assisted  by  a  chorus,  sings  it  with  wealth 
of  expression  that  has  endeared  him — through  our  Records — to.  thousands  of  music  lovers 
throughout  the  world.  Orchestra  accompaniment.  Music,  Henry  Tucker;  words,  George 
Cooper;  publishers,  Wm.  A.  Pond  &  Co.,  New  York. 

211  Googy-00  Ada  .'ones  and  Billy  Murray 
Miss  Jones  and  Mr.  Murray  have  the  field  absolutely  to  themselves  so  far  as  comic  love  duets 
are  concerned — they  have  no  near  rivals.     This  selection,  which  was  sung  in  the  musical  com- 
edy, "The  Candy  Shop,"  has  all  the  elements  that  contribute  to  the  work  of  these  clever  duet- 
ists  in  making  a  successful  Record.     The  song  consists  of  vain  attempts  by  a  wife  to  recall  to 


22         Edison  Phonograph  Monthly,  July,  1909 

her  husband's  memory  the  many  "mushy"  things  he  did  in  his  courting  days  when  he  called 
her  "Googy-oogy-oo."  The  music  is  catchy  and  the  repartee  funny.  Orchestra  accompani- 
ment.    Words  and  music,  Edward  E.  Rice;  publishers,  Theo.  Bendix,  New  York  City. 

212  Our  Boarding  House  Nat  M.  Wills 

Another  original  song  by  the  inimitable  "King  of  Tramps."  This  is  a  comic  song  that  is 
really  comical,  which  would  sound  paradoxical  were  not  the  opposite  so  often  true.  In  it  Mr. 
Wills  describes  his  boarding  house  in  detail,  beginning  with  the  landlady  and  elaborating  on 
the  menu,  which  he  criticises  with  a  familiarity  that  betokens  experience.  It's  hard  to  believe 
that  they  actually  used  the  bed  sheets  for  table  cloths  and  that  the  cook  strained  the  coffee 
through  her  stocking,  but  it's  Mr.  Wills'  boarding  house  and  he  ought  to  know. 

213  Medley  of  Popular  Choruses  Premier  Quartette 

It  includes  the  choruses  of  the  following  five  songs:  "To  the  End  of  the  World  With  You," 
"Keep  a  Little  Feeling  in  Your  Heart  for  Me,"  "The  Longest  Way  'Round  is  the  Sweetest 
Way  Home,"  "No  One  Knows,"  "In  Old  Vienna."     Unaccompanied. 

214  Staunch  and  True  March  United  States  Marine  Band 

A  stirring  march  of  a  military  character  whose  bid  for  popularity  will  be  the  more  effective 
because  of  its  being  introduced  by  this  justly  famous  government  band.     Composer,  C.  Teike. 

Amberol  Records   In  Italian 

4M— 5000     All'  idea  di  quel  metallo,  "Barbiere  di  Siviglia"   [Rossini) 

Duet  by  Francesco  Daddi  and  Vincenzo  Reschiglian 
4M — 5003  O  soave  fanciulla,  "Boheme"  {Puccini)  Duet  by  Maria  Avezza  and  Francesco  Daddi 
4M — 501  1      Una  furtiva  lagrima,  "L'Elisir  d'amore"  [Donizetti)  Solo  by  Francesco  Daddi 

Trade    Bulletins 


Sales  Department  Bulletin  No.  31, 
June  7,  1909 
Trade  Information  for  Dealers 

Correspondence  concerning  this  bulletin  sh  uld  mention  its  number  and 
be  addressed  to  the  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT,    Orange,   N.  J. 


The  purpose  of  the  five  different  catalogues 
enclosed  is  to  advise  the  trade  in  the  United 
States  and  Canada  that  we  are  now  in  a  position 
to  fill  orders  for  all  Edison  Amberol  and  Stand- 
ard Records  made  in  other  countries  or  in  for- 
eign languages.  The  catalogues  are  as  follows: 
Form  No.  1556 — British  Selections. 
Form  No.  1557 — French    and    French-Canadian 

Selections. 
Form  No.  1558 — German   Selections. 
Form  No.  1559 — Argentine,      Cuban,      Mexican 

and  Spanish  Selections. 
Form  No.  1560 — Miscellaneous     languages,     in- 
cluding Belgian,    Bohemian, 
Chinese,    Hebrew,    Holland- 
Dutch,    Hungarian,    Italian, 
Japanese,    Norwegian,    Pol- 
ish, Swedish  and  Welsh. 
These  catalogues  will  supersede  Catalogue  No. 
1525,  which  has  included  such  foreign  selections 
as  have  been  listed  in  this  country. 

The  new  catalogues  are  issues  primarily  to 
place  at  the  command  of  the  trade  every  Edison 
Record,  no  matter  where  made,  and  not  with  any 
desire  to  force  Jobbers  or  Dealers  to  carry  the 
full  list.  We  would  especially  urge  Jobbers  and 
Dealers  to  make  a  careful  study  of  the  Records 
given  in  each  catalogue  and  order  such  as  will 
find  a  ready  sale  in  their  respective  localities. 


We  will  only  be  able  to  furnish  small  quanti- 
ties of  these  catalogues  and  for  little  more  than 
store  use.  We  want  the  trade  to  know  about  the 
Records  and  we  want  orders  for  them,  but  we 
cannot  afford  to  furnish  large  quantities  of  cata- 
logues costing  in  the  aggregate  more  than  pos- 
sible business  gained  by  their  use.  When  Job- 
bers order  a  stock  of  any  of  these  Records,  we 
will,  upon  request,  furnish  a  limited  number 
of  catalogues  of  the  Records  ordered.  Jobbers, 
in  turn,  will  be  expected  to  refuse  catalogues  to 
Dealers  unless  they  put  in  a  stock. 

Because  of  the  many  different  languages  shown 
in  Form  No.  1560,  we  have  in  addition  to  the 
catalogues,  printed  a  quantity  of  special  Supple- 
ments in  Belgian,  Bohemian,  Danish,  Hebrew, 
Holland-Dutch,  Hungarian,  Italian,  Norwegian, 
Polish  and  Swedish.  These  have  been  printed 
for  the  purpose  of  permitting  Dealers  having  an 
especially  active  demand  for  Records  in  one  or 
more  of  these  languages  to  do  a  small  amount 
of  circularizing  among  their  trade.  Copies  of 
these  supplements  are  also  enclosed  and  they  will 
be  supplied  to  Jobbers  who  order  Records  in  the 
languages  named. 

The  five  complete  catalogues  have  been  ar- 
ranged in  much  the  same  style  as  the  catalogue 
of  the  Domestic  Records,  but  to  each  has  been 
added  a  numerical  index,  principally  for  the  use 
of  the  trade.  The  numerical  index  of  Foreign 
selections  will  hereafter  be  omitted  from  the 
Numerical  and  Alphabetical  Catalogue  of  Edison 
Records  issued  for  trade  use.  The  indexes  to  the 
five  separate  catalogues  should  answer  the  re- 
quirements of  Jobbers  and  Dealers  for  such  stock 
as  they  may  carry  of  the  foreign  selections. 


Edison  Phonograph  Monthly,  July,  1909         23 


Summary  of  Contents  of  Catalogues. 

Form  1556 — British  Selections — Includes  30 
Amberol  and  659  Standard  selections.  Only 
46  British  titles  were  listed  in  Form  1525. 
Of  the  Amberol  selections,  10  are  instrumental 
and  20  vocal.  These  have  been  made  within 
the  past  three  months  and  are  fully  equal  in 
quality  to  the  Amberol  selections  made  here. 
Most  of  them  will  be  found  quite  as  desirable 
as  any  of  the  American  list,  and  owners  of  ma- 
chines equipped  to  play  Amberol  Records  will 
..ant  most  of  these  titles  as  soon  as  they  know 
rbout  them.  Some  of  the  Records  are  peculiarly 
English  in  their  character  and  for  this  reason 
will  be  even  more  in  demand  among  the  natives 
of  Great  Britain.  Of  the  659  Standard  selections 
in  the  British  catalogue,  188  are  instrumental 
and  471  are  vocal.  The  band  selections  include 
many  titles  that  will  find  favor  among  Phono- 
graph owners  everywhere.  The  typically  Eng- 
lish character  of  many  of  the  vocal  Records  will 
make  them  popular  among  natives  of  Great 
Britain. 

Form  No.  1557 — French  and  French-Cana- 
dian Selections — In  this  catalogue  are  listed 
277  instrumental  selections  and  694  vocal, 
making  a  total  of  971  French  numbers.  The 
old  catalogue  contained  149  vocal  selections. 
Cut-outs  have  reduced  the  French-Canadian  list 
from  22  in  the  old  catalogue  to  16  in  the  new. 
This  catalogue  is  well  worth  the  careful  study 
of  not  only  those  who  want  Records  for  French 
patrons,  but  of  those  anxious  to  increase  their 
business  on  general  lines.  A  large  number  of 
the  instrumental  selections  are  made  by  the  Garde 
Republicaine  Band,  an  organization  having  few 
superiors  anywhere.  This  band  made  a  tour  of 
the  United  States  about  a  year  ago  and  scored  a 
great  success.  Most  of  the  Records  made  by  this 
band  are  of  high-class  music,  and  many  of  the 
titles  have  never  been  made  or  listed  in  this 
country.  The  selections  from  the  operas  are 
especially  numerous.  The  list  of  vocal  Records 
is  especially  strong  in  selections  from  Grand 
Opera.  Every  opera  of  note  is  represented  with 
from  one  to  ten  selections.  These  Records  have 
been  made  by  singers  of  note,  many  being  of  the 
best  opera  companies  of  France.  Among  these 
vocal  selections  are  two  by  Mary  Garden,  the 
star  of  the  Manhattan  Opera  House  in  New 
York.  They  are  numbers  17323  and  17595.  Both 
of  these  Records  are  equal  to  anything  ever  made 
for  the  Phonograph  and  would  be  in  our  grand 
opera  list,  but  for  the  fact  that  they  were  listed 
in  France  at  the  popular  price. 

Form  No.  1558 — German  Selections — In  this 
catalogue  are  listed  239  instrumental  and  529 
vocal  selections,  making  a  total  of  768.  The  old 
catalogue  contained  9  instrumental  and  181  vocal. 
The  complete  catalogue  comprises  so  many  de- 
sirable features  that  it  is  difficult  to  refer  to  them 
in  detail.  The  band  Records  and  the  instru- 
mental solos  include  a  host  of  typically  German 
compositions,  all  of  which  ought  to  be  in  great 
demand  among  the  German-speaking  people. 
Among  the  vocal  selections  are  a  large  number 
sung  bv  Carl  Jorn,  who  was  a  member  last  sea- 
son of  the  Metropolitan  Opera  House  Company, 
and  who  has  been  re-engaged  for  another  sea- 
son. Mr.  Jorn's  Records  would?  also  be  in  our 
grand  opera  catalogue,  but  for  the  fact  that  they 


were  made  before  he  had  reached  his  present 
standing  in  grand  opera.  There  is  also  a  large 
list  of  humorous  Records. 

Form  No.  1559 — Argentine,  Cuban,  Mexican 
and  Spanish  Selections — This  catalogue  in- 
cludes 26  Amberol  and  1,091  Standard  selections. 
Of  the  Amberol  titles,  14  are  in  Spanish  and  are 
known  as  Flamenca  selections.  The  other  12  are 
Porto  Rican  selections,  all  vocal.  The  other  divi- 
sion of  the  catalogue  is  as  follows: 
South  and  Central  American  National  Hymns     6 

Argentine   207 

Cuban    287 

Mexican 548 

Spanish     43 

Foreign  Record  Catalogue,  No.  1525,  con- 
tained only  60  Cuban,  38  Mexican  and  55  Span- 
ish selections.  The  Flamenca,  Porto  Rican,  Ar- 
gentine, Cuban  and  Mexican  departments  are 
made  of  music  characteristic  of  the  several  coun- 
tries and  by  the  best  organizations  and  artists 
that  could  be  obtained.  Among  the  instrumental 
selections  in  each  language  are  many  that  will 
undoubtedly  have  a  considerable  sale  among 
Phonograph  owners  generally,  whether  or  not 
they  are  familiar  with  the  Spanish  languages. 

Form  No.  1560 — Miscellaneous  Languages — 
Includes  the  following:  Bohemian  89,  Belgian 
142,  Chinese  45,  Danish  54,  Hebrew  76,  Holland- 
Dutch  35,  Hungarian  20,  Japanese  14,  Italian 
in,  Norwegian  46,  Polish  95,  Swedish  58,  and 
Welsh  5. 

A  comparison  of  this  list  with  the  departments 
in  catalogue  No.  1525,  will  show  the  increase  in 
each.  An  especially  new  feature  is  the  listing  of 
five  Welsh  Records,  the  first  that  have  been  put 
out  in  this  country.  This  catalogue  should  have 
the  especial  attention  of  all  Jobbers  and  Dealers 
located  in  sections  of  the  country  where  the  lan- 
guages named  are  spoken. 


Advertising  Department  Bulletin 

No.  19  June  16,  1909 

Trade  Information  for  Dealers 

Correspondence  concerning  this  bulletin  should  menthn  its  number 
and  be  addressed  to  THE  NATIONAL  PHONOGRAPH  COMPANY, 
ADVERTISING  DEPARTMENT,  Orange,  N.  J. 


Price  Cards,  form  1457,  covering  the  Edison 
Fireside  Phonograph,  are  now  ready  for  distri- 
bution. They  are  printed  in  the  same  style  and 
color  scheme  as  form  1089,  an(l  tne  several  kinds 
of  form-  1457  now  in  use.  The  price  has,  of 
course,   been   made  $22.00. 

If  you  want  a  supply,  place  your  order  for 
enclosure  with  first  shipment  «f  other  goods 
going  to  you. 


Sales  Department  Bulletin  No.  32 

June  19,  1909 

Trade  Information  for  lobbers 

Correspondence  concerning  this  Bulletin  should  mention  its'number  and  be 
addressed  to  the  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT,   Orange,  N.  J. 


It  has   been    decided   to   continue    in   our   Do- 
mestic  Catalogue,   Records   No.   9051,   "Mariar," 


24         Edison  Phonograph  Monthly,  July,  1909 


by  Clarice  Vance,  and  No.  9556,  "Intermezzo 
from  Cavalleria  Rusticana,"  violin  imitation  by 
Edith  Helena.  These  two  Records  were  in- 
cluded in  the  list  of  300  selections  that  are  to  be 
cut  from  the  catalogue  on  August  1st. 

Please  note  this  change,  so  that  your  stock  of 
these  two  numbers  will  not  be  returned  for 
exchange. 


Sales  Department  Bulletin  No.  33 

June  19,  1909 

Trade  Information  for  Dealers 

All  correspondenct  concerning  tf-is  bulletin  should  mention  its  numler 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT,  Orange,  N.  J. 


Please  note  that  the  Standard  Combination, 
Model  D,  machine  is  equipped  with  a  left- 
handed  feed-screw;  whereas  the  Standard  Mod- 
els A,  B,  and  C  machines  have  a  right-handed 
feed-screw.  It  is  therefore  necessary  that  on 
all  orders  for  Standard  feed-nuts  it  should  be 
specified  whether  they  are  for  the  Models  A, 
B,  and  C,  or  the  Model  D  type.  All  feed-nuts 
are  stamped  on  the  face,  or  threaded  side,  either 
Model  B  or  Model  0,  as  the  case  may  be. 

Hereafter,  all  orders  for  Idelia,  Triumph, 
and  Home,  and  Models  A,  B,  and  C,  Standard 


feed-nuts  will  be   filled  with  feed-nuts  that  are 
fastened  to  the  springs  with  screws. 

All  orders  for  feed-nuts  for  the  Fireside,  and 
Model  D  Standard  and  Gem  machines  will  be 
filled  with  feed-nuts  that  are  riveted  to  the 
springs. 


Suspended  List,  June  20, 1909 

Superseding  All  Previous  Lists 

This  list  is  supplemental  to  the  Suspended 
Lists  which  appeared  in  the  June,  1908,  and 
succeeding  issues  of  the  Edison  Phonograph 
Monthly.  These  are  still  in  force  and  must  be 
given  the  consideration  by  the  Trade  as  if  re- 
printed in  full  herewith. 

KY.,  Vanceburg — The  Vanceburg  Music  Co. 
ILL.,  Peoria — Wookey  &  Co. 
COLO.,  Fowler — B.  T.  Elliott  &  Son. 

Boulder — Marriott  &  Taylor. 
N.  Y.,   Brooklyn — Guarantee   Phono.    Co.,  Max 

Mandel,  Prop. 
LA.,  Baton  Rouge — T.  N.  Nolan. 
N.  H.,  Bristol — W.  H.  Woodcock. 
MO.,  Ridgeway — I.   W.   Maple. 
VT.,  Montpelier — Buswell's  Book  Store,  Chas. 

F.    Buswell,   Prop. 
MASS.,  Lynn — Menldow   Bros. 

Lawrence — Mendlow    Brothers. 
And  all  other  points. 
N.  Y.,  Fulton — Wm.  J.  Bogue. 

Jobbers  and  Dealers  are  asked  not  to  supply 
any  of  the  above  named  firms  with  our  appa- 
ratus, at  addresses  given  or  any  other  address. 


Jobbers'  Convention 

The  Annual  Convention  of  the  National  As- 
sociation of  Talking  Machine  Jobbers  will  be 
held  at  the  Hotel  Chalfonte,  Atlantic  City,  N.  J., 
on  Tuesday,  Wednesday  and  Thursday,  July  6th, 
7th  and  8th.  Special  arrangements  have  been 
made  for  the  accommodation  of  members  and 
others  interested  in  the  talking  machine  trade. 
Business  meetings  will  be  held  each  day  and  the 
Convention  will  close  Thursday  night  with  a 
banquet.  The  Committee  of  Arrangements,  of 
which  J.  Newcomb  Blackman  is  Chairman, 
makes  the  following  statement  in  the  announce- 
ment being  sent  to  members  and  the  trade: 

The  object  of  the  convention  will  be  to  bring 
the  manufacturers  and  Jobbers  together  as  a  har^ 
monious  unit  to  promote  any  subject  that  appears 
for  the  improvement  of  the  industry. 

It  will  be  an  opportunity  for  Jobbers  to  ex- 
change views,  make  suggestions,  get  new  ideas, 
study  the  ways  of  the  most  successful. 

Just  the  time  to  visit  the  talking  machine  fac- 
tories, as  they  are  within  a  short  distance. 

Dealers  are  also  invited  to  attend,  and  it  would 
be  a  good  time  for  a  few  "live"  ones  to  organize 
a  Dealers'  Association. 

We  want  this  convention  to  be  the  "greatest 
ever"  and  all  must  "pull  together."  Everybody 
should  come,  everybody  in  the  industry  is  invited 
and  will  be  benefited. 


Send  the  firm,  send  your  managers,  salesmen, 
and  be  prepared  to  do  your  share  in  making  this 
convention  the  signal  for.  the  return  of  prosi 
perity. 

Don't  forget  to  bring  the  ladies;  we  want 
them  to  come  and  enjoy  Atlantic  City;  we  want 
them  at  the  banquet.  Make  this  your  vacation, 
if  necessary.  You  will  have  plenty  of  time  for 
pleasure,  for  the  convention  will  last  three  days, 
and  it  is  our  intention  to  reserve  the  mornings 
and  evenings  for  pleasure.  Will  you  be  with  us? 
All  inquiries  will  have  prompt  attention  if  ad- 
dressed to  J.  Newcomb  Blackman,  97  Chambers 
Street,  New  York. 


The  American  Phonograph  Company  of  De- 
troit has  removed  from  106  Woodward  Avenue 
to  252  Woodward  Avenue. 


One  of  our  Western  salesmen  a  few  days  ago 
received  a  letter  from  an  Edison  Dealer  in  his 
territory,  in  which,  after  expressing  an  opinion 
of  his  own  concerning  the  merit  of  Edison 
goods,  said:  "Another  and  more  convincing  proof 
is  that  out  of  forty-six  members  present  at  a 
recent  meeting  of  the  Musicians'  Union  of  Du- 
luth,  twenty-six  were  owners  of  talking  ma- 
chines and  twenty-two  of  these  were  Edisons. 
That,  in  my  estimation,  is  quite  a  good  'ad' 
for   your   machine   and    its    reproducing  merits." 


Edison  Phonograph  Monthly,  July,  1909 
Jobbers  of  Edison  Phonographs  and  Records 


ALA.,   Birmingham — Talking  Machine   Co. 

Mobile — W.  H.  Reynalds. 

Montgomery — R.    L    Penick. 
ARK.,  Fort  Smith — R.   C.   Bollinger  Music   Co. 
CAL.,   Los   Angeles — Southern   Cal.   Music   Co. 

Sacramento — A.   J.  Pommer  Co. 

San  Francisco — P.  Bacigalupl  &  Sons. 
Pacific   Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 
CONN.,  New  Haven — Pardee-Ellenberger  Co. 
D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 
GA..  Atlanta — Atlanta  Phonograph  Co. 
Phillips  &  Crew  Co. 
Way  cross — Youmans   Jewelry   Co. 
IDAHO,  Boise — Eiler's   Piano  Hcuse. 
ILL.,  Chicago — Babson  Bros. 
Lyon    &   Healy. 
James  I.  Lyons. 
The  Vim  Co. 
Montgomery  Ward   &  Co. 
Rudolph  Wurlitzer  Co. 
Peoria — Chas.  C.  Adams  &  Co. 

Peoria  Phonograph  Co. 

Quincy — Quincy  Phonograph  Co. 

IND.,   Indianapolis — Indiana   Phono.   Co. 

Kipp-Link  Phonograph  Co. 
IOWA,   Des   Moines— Harger   &    Blish. 
Hopkins   Bros.   Co. 
Dubuque — Harger  &  Blish. 
Fort   Dodge — Early  Music   House. 
Sioux  City — Early  Music  House. 
KY4  Louisville — Montenegro-Riehm  Music  Co. 
LA.,   New    Orleans — William    Bailey. 

National   Automatic  Fire   Alarm   Co. 
MAINE,  Bangor — S.  L.  Crosby  Co. 
Portland — W.  H.  Ross  &  Son. 
MD.,  Baltimore — E.  F.  Droop  &  Sons  Co. 
MASS.,  Boston — Boston  Cycle  &  Sundry  Co. 
Eastern  Talking  Mach.     Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Fitchburg — Iver  Johnson   Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
New   Bedford — Household  Furnishing  Co. 
Springfield — Flint    &    Brickett   Co. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 
MICBu,   Detroit — American   Phono.   Co. 

Grinnell   Bros. 
MINN.,  Minneapolis — Minnesota   Phono.  Co. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 
Minnesota    Phonograph    Co. 
MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Louis — Koerber-Brenner  Music  Co. 
Sllverstone  Talk.  Mach.  Co. 
MONT.,  Helena — Frank  Buser. 
XEB„  Lincoln — Ross  P.  Curtice  Co. 
H.  E.  Sidles  Phono.  Co. 
Omaha — Nebraska  Cycle  Co. 
Shultz  Bros. 

H.  H.,  Manchester — John  B.  Varick  Co. 

M.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark — A.   O.  Petit 
Paterson — James  K.  O'Dea. 
Trenton — Stoll   Blank   Book   and- Station- 
ery Co. 
John  Sykes. 

W.  Y„  Albany — Finch  &  Hahn. 
Astoria — John   Rose. 
Brooklyn — A.   D.    Matthews* 
Buffalo — W.  D.  Andrews. 
Elrciira — Elmira  Arms  Co. 


GloversvUle — American   Phono,   Co. 
Kingston — Forsyth   &  Davis. 
New   York   City — Blackman    Talking  Ma- 
chine Co. 

J.   F.   Blackman  &   Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Jacot  Music  Box  Co. 

Victor  H.   Rapke. 

Siegel-Cooper  Co. 

John  Wanamaker. 
Oswego — Frank  E.  Bolway. 

Rochester — Mackie  Piano,  O.   &  M.  Co. 

t'alking  Machine  Co. 
Schenectady — Finch  &  Hahn. 

Jay  A.  Rickard  &  Co. 
Syracuse — W.   D.  Andrews. 
Troy — Finch   &  Hahn. 
Utica — Arthur   F.    Ferrlss. 

William  Harrison. 

Utica  Cycle  Co. 

OHIO,  Canton — Klein  &  Heffelman  Co. 

Cincinnati — Ball-Fintze  Co. 
Milner  Musical  Co. 
Rudolph  Wurlitzer  Co. 

Cleveland — Eclipse  Musical  Co. 

Columbus — Perry  B.  Whitsit  Co. 

Dayton — Niehaus  &  Dohse. 

Newark — Ball-Fintze  Co. 

Toledo — Hayes  Music  Co. 
OREGON,  Portland — Graves  Music  Co. 
OKLA.,  Oklahoma  City — Smith's  Phono.  Co. 
PENNA.,  Allentown — G.    C.    Aschbach. 

Easton — The  Werner  Co. 

Philadelphia — Louis   Buehn   &   Bro. 

C.  J.  Heppe  &  Son. 
Lit  Bros. 

Penn    Phonograph   Co. 

John   Wanamaker. 

Western  Talking  Mach.  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg— Standard  Talk.  Mach.  Co. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
WUliamsport — W.   A.   Myers. 
R.  I.,  Providence — J.  A.  Foster  Co. 

Household  Furniture  Co. 

J.  Samuels  &  Bro. 

TENN.,  Knoxvllle — Knoxville  Typewriter  and 
Phonograph  Co. 

Memphis — F.  M.  Atwood. 
O.  K.  Houck  Piano  Co. 

Nashville — Magruder  &  Co. 

Nashville  Talking  Mach.  Co. 
TEX.,  Dallas — Southern  Talking  Machine  Co. 

El  Paso — W.  G.  Walz  Co. 

Fort  Worth — Cummings,  Shepherd  &  Co. 

Houston — Houston  Phonograph  Co. 

San  Antonio — H.  C.  Rees  Optical  Co. 
UTAH,  Ogden — Proudflt  Sporting  Goods  Co. 

Salt  Lake  City — Clayton-Daynes  Music  Co. 
VT.,  Burlington — American  Phono.   Co. 
VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Bruce  &  Brown  Co.,  Inc. 

D.  S.  Johnston  Co. 

Spokane — Spokane  Phonograph  Co. 
WIS.,  Milwaukee— Lawrence  McGreal. 
CANADA,  Quebec — C.  Robitaille. 

St.  John — W.   H.   Thorne  &  Co.,   Ltd. 

Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 

Toronto— R.  S.  Williams  &  Sons  Co.,  Ltd 

Winnipeg — R.  S.  Williams   &   Sons  Co.,  L»d 


Broaden 
"Vbur  Field 


— and  increase  your  sales.     A  dealer  makes  a  serious  mistake 
by    selling-  records  and  instruments   for  amusement    purposes 
alone.     There  is  besides  the   amusement  field  the  vast  field  of 
education  from  which  can  be  reaped  an  abundant  business.     Here 
the  dealer  can  increase  the  sale  of  records  to  those  who  already 
own  phonographs,  and  can  sell  both  instruments  and  records  to  a 
very  large  number  of  cash  customers  who  would  never  think  of  buy- 
ing a  phonograph  except  for  educational  purposes.     All  this  is  made 
possible  through 

I.C.S.  LANGUAGEyftTEM 

PHONOGRAPH 

There  is   a   great  opportunity  for  you  to   sell   I.  C.  S.   Lan- 
guage Outfits   to  people  who   are    going  abroad  or  who  desire 
to  learn  a  language  for  the  sake  of  the  knowledge  of  it  alone;  to 
those  who  desire  to  qualify  for  positions  as  translators  and  for- 
eign correspondents;  and  to  foreigners  who  wish  to  learn  to 
speak  English.      No  sledge  hammer  is   needed  to  get  it 
clearly  into  your  head  that    this  presents    a  sure  way 
of   broadening  your   field  of  work    and    increasing 
your    sales.      For    the    sake  of    good    business 
sense,  boom  the  I.  C.  S.  Language  feature  of 
the  business. 

International 
Correspondence   Schools 

SCRANTON,   PA. 


"to/re  EDISON 
PHONOGRAPH 
MONTH 


Vol.  VII 


August,  1909 


No.  8 


Short 
Sermons 

From 
Familiar  , 
Texts 


There  are  nd«bird^r 


m 


u*  nest 


15£  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  August,  1909 

Short  Sermons  from  Familiar  Texts 

A  $500,000  Advertising  Campaign 

The  New  Edison  Cygnet  Horn 

More    Cutouts 

Cutouts  and  the  Exchange   Proposition 

Important  to  Jobbers 

Fireside  Phonograph 

Special  Amberol  Records 

The  Tray  System 

Half-tone  Photograph  of  Leo  Slezak 

Leo  Slezak  to  Sing  for  Edison  Records 

New  Mexican  Masters 

Advertising  Record 

Mr   Goodwin  Now  an  Edison  Man 

Whitney  Brothers  Quartette 

Earl  Cartwright    . 

Italian  Amberols 

Selling  the  Goods 

The  Jobbers'  Convention 

The  Other  13,000 

Ready-Made  Ads  ..... 

Advance  List  of  Edison    Standard  and   Edison  Amberol 
Records  for  October  .... 

Advance    List   of    50    Special    Edison  Amberol   Records 
for  October  ..... 

Trade  Bulletins      ...... 

Suspended  List  for  July  20,  1909 

Foreign  Records  ..... 

Jobbers  of  Edison  Phonographs  and  Records 


3 

4 

4 

5 

5 

5 

6 

7 

8 

8 

9 

9 

9 

9 

10 

11 

12 

14 

15 

19 

23 
24 
24 

25 


^/Te  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,  Orange,   N.  J. 

NEW   YORK:    10   FIFTH  AVENUE 

NATIONAL    PHONOGRAPH    CO.,    LTD.,   VICTORIA    ROAD,    WILLESDEN,    LONDON,    N.    W. 

NATIONAL   PHONOGRAPH    CO.    OF    AUSTRALIA,    LTD.,    340    KENT    STREET,    SYDNEY,    N.    S.    W. 

MEXICAN    NATIONAL  PHONOGRAPH    CO.,    MEXICO    CITY. 

COMPANIA    EDISON    HISPANO-AMERICANA,    VIAMONTE    515,    BUENOS    AIRES. 

EDISON   GESELLSCHAFT,    M.    B.   H.,  IO    FREDRICH  STRASSE,    BERLIN. 

COMPAGNIE   FRANCAISE    DU    PHONOGRAPHE    EDISON,    42    RUE    DE    PARADIS,    PARIS. 

All  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J. 


Vol.  VII. 


AUGUST,   1909 


No.  8 


Short  Sermons 
from  Familiar  Texts 


?      .     TEXT: 


There   are    no    birds   in 
last  year  s  nest.  " 


THE  man  whose  eye  is  on 
last  month's  business,  like 
a  passenger  facing  back- 
wards on  a  trolley  car,  never 
sees  anything  till  it  gets  by.  Get 
up  in  front  and  corral  the  opportu- 
nities as  you  come  to  them. 

Last  month's  business  is  only 
the  stepping  stone  to  now.  The 
real  opportunity  is  just  ahead  if  you 
take  advantage  of  every  facility. 
You've  got  everything  in  your 
favor,  our  suggestions  for  your 
advertising  and  display ;  our  ad- 
vertising to  back  up  and  co-operate 
with  yours:  and  the  two  greatest 
talking  points  of  the  age — Victor 
Herbert  and  Amberol  Records. 

What  do  you  sell  that  has  any- 
where near  the  accumulative  value 
of  the  sale  of  an  Edison  Phono- 
graph ?  Every  Phonograph  you 
sell  means  a  goodly  proportion  of 


additional  sales  among  friends  and 
neighbors  who  hear  it — besides 
Records  and  attachments  for  Am- 
berol Records. 

Advertise  in  your  local  papers. 
Advertise  in  the  street  cars.  Sys- 
tematize your  mailing  list.  Make 
your  show  windows  work.  Aim  at 
originality  in  this  respect.  Try 
to  catch  the  eye  of  the  passers-by 
with  unique  and  striking  designs 
and  effects.  Demonstrate.  Keep 
your  stock  neat  and  clean.  See  that 
it  is  arranged  orderly  and  systemat- 
ically. Arrange  concerts  at  your 
store.  Vary  your  programs.  Get 
after  the  foreign  population  in  your 
locality.  Invdte  them  to  special 
concerts  for  their  benefit.  Offer  to 
put  on  Amberol  Attachments.  Em- 
phasize the  superior  advantages  of 
Amberol  Records.  Look  up  ma- 
chines not  in  use  and  put  them  in 
condition. 

These  are  just  the  bread  crumbs, 
but  they  bring  the  birds.  You'll 
catch  'em.  August  is  a  great 
month  for  birds. 


2      Edison  Phonograph  Monthly,  August,  1909 


A   $500, 000   Advertising 
Campaign 

The  statement  given  to  the  public  at  the  recent 
convention  of  the  National  Association  of  Talk- 
ing Machine  Jobbers,  to  the  effect  that  the  Na- 
tional Phonograph  Co.  proposes  in  the  coming 
year  to  expend  the  enormous  sum  of  $500,000 
for  advertising  purposes  alone  should  be  the  sub- 
ject of  profound  reflection  on  the  part  of  Edison 
Jobbers  and  Dealers. 

Think  of  it,  you  who  have  lost  faith  or  who 
are  inclined  to  be  "doubting  Thomases"  so  far  as 
the  future  of  the  business  is  concerned. 

It  is  no  idle  statement.  Coming  from  the  lips 
of  the  officials  of  this  company,  it  bears  the  ring 
of  sincerity,  the  impress  of  truth. 

Revolve  the  statement  slowly  and  judiciously 
in  your  minds.  Consider  the  fact  that  for  a  time 
necessarily  we  cannot  expect  to  receive  value  for 
this  expenditure.  Reflect  on  the  possibilities  of 
this  stupendous  outlay  if  directed  by  us  into 
other  channels,  and  thpn  ask  yourselves  in  all 
honesty  and  sincerity  if  we  are  not  entitled  to 
your  active  and  loyal  cooperation  and  support. 

During  the  period  of  financial  depression  from 
which  the  country  is  fast  emerging  we  did  not 
pursue  a  policy  of  retrenchment  in  this  or  any 
other  public  feature  of  our  business,  for  we  real- 
ize the  necessity  of  sustaining  the  established 
reputation  of  the  company.  On  the  contrary,  in 
the  face  of  decreased  sales  and  an  apathetic 
trade  situation  we  maintained  our  high  standard 
and  improved  the  opportunity  by  aiming  to  attain 
perfection  in  many  things  to  which  the  previous 
rush  of  business  did  not  permit  us  to  give  our 
full  attention. 

In  the  campaign  that  we  purpose  we  are  not 
actuated  by  motives  of  self-preservation.  We 
believe  that  this  fall  and  winter  will  see  a 
restoration  of  normal  business  conditions  in  all 
lines,  and  we  propose  to  share  in  the  harvest 
that  will  follow. 

We  have  the  most  sublime  confidence  and 
faith  in  the  future  of  the  talking  machine  busi- 
ness, and  we  intend  to  display  that  confidence  by 
a  carefully  planned  expenditure  of  this  extra- 
ordinarily large  appropriation. 

We  are  optimists,  first,  last,  and  always ! 
We   share   the    feeling   that   characterized    the 
recent  convention  at  Atlantic  City. 

We  believe  that  the  future  of  this  industry  is 
assured;  it  is  not  problematical,  it  is  established. 
And  so,  in  a  spirit  of  the  most  cheerful  opti- 
mism,  we   are   facing  the  future,   determined  to 
give  to  the  further  development  of  the  business 


the  best  that  is  in  us  of  enterprise,  encouragement 
and  moral  and  financial  support. 

We  shall  adhere  to  our  policy  of  securing  the 
best  available  talent  for  our  Records,  and  in  the 
accomplishment  of  this  aim  the  question  of  ex- 
pense shall  not  enter. 

We  realize  that  the  uplift  of  this  business  is 
directly  traceable  to  the  high  class  of  Records 
that  has  been  and  is  being  produced,  and  with 
that  in  mind  shall  do  our  share  to  satisfy  a  crit- 
ically musical  public  in  every  respect  by  engaging 
artists  of  recognized  ability  and  reputation  in 
their  respective  lines. 

We  realize  that  it  is  our  particular  province 
to  create  a  demand  for  the  business,  and  shall 
do  all  in  our  power  to  accomplish  the  desired 
result,  but  our  work  to  be  successful  must  be 
supplemented  by  hard,  conscientious  work  on  the 
part  of  the  Jobber  and  Dealer. 

Our  interests  are  so  closely  interwoven  that 
the  failure  of  any  of  the  three  branches  of  the 
business  to  cooperate  with  the  other  two  is  bound 
to  reflect  itself  in  the  general  result. 

Lack  of  confidence  on  the  part  of  either  manu- 
facturer, Jobber  or  Dealer  will  have  a  disastrous 
effect  upon  the  trade  and  vice  versa. 

We  are  about  to  display  our  confidence ;  we 
shall  expect  the  display  of  a  corresponding  en- 
thusiasm and  aggressiveness  from  the  other 
branches. 

We  shall  do  everything  in  our  power  to  create 
the  demand;  we  have  a  right  to  expect  that  our 
business  will  be  pushed. 

It  is  not  fair  that  we,  as  manufacturers,  should 
do  all  the  advertising. 

We  believe  that  it  is  our  duty  to  assume  the 
burden  of  the  general  advertising,  but  that  our 
work  must  be  supplemented  by  local  publicity  to 
secure  from  the  business  the  best  that  is  in  it. 

We  supply  the  data,  the  material,  cheerfully 
and  willingly  furnish  electros  for  local  advertise- 
ment free  of  charge;  it  is  then  the  duty  of  the 
Jobber  and  Dealer  to  interest  the  people  of  their 
localities  by  the  re-insertion  of  our  advertise- 
ments and  by  otherwise  advertising  their  stocks. 
The  pathways  that  may  be  followed  in  local 
advertising  are  many  and  devious. 

They  suggest  themselves  in  unexpected  ways 
to  the  alert  Dealer. 

From  time  to  time  we  shall  publish  suggestions 
that  occur  to  us  or  are  furnished  by  Dealers  who 
have  successfully  employed  them. 

We  solicit  correspondence  and  ideas  along 
these  lines,  and  shall  be  ready  at  all  times  to 
devote  time  and  space  in  our  house  publications 
to  a  discussion  of  the  merits  of  any  suggestions 
that  are  given  us,  or  exchange  views  by  means  of 


Edison  Phonograph  Monthly,  August,  1909      3 


correspondence  where  publication  is  not  prac- 
ticable. 

By  such  means  we  shall  secure  Cooperation, 
which  is  the  watchword  of  success. 

Through  Cooperation  and  mutual  confidence 
and  dependence  we  shall  be  enabled  to  fortify 
ourselves  for  the  campaign  that  the  speedy  re- 
storation of  normal  business  conditions  will  soon 
make  possible. 


The  New  Edison  Cygnet 
Horn 

The  new  Edison  Cygnet  Horn,  which  will  be 
available  to  the  trade  on  or  about  September  i, 
1909,  is  intended  to  supply  a  demand  that  has 
been  uniformly  steady  and  insistent.  The  neces- 
sity of  a  new  style  horn  has  long  been  apparent. 


Its  introduction  to  the  trade  was  a  matter  of 
time  depending  upon  the  success  of  our  efforts 
to  devise  a  model  whose  attractiveness  of  style 
would  not  be  secured  at  the  expense  of  volume 
of  sound,  clarity  of  tone  or  distinctness  of  enun- 
ciation. 

A  great  number  of  designs  were  submitted 
and  considered  by  us  only  to  be  discarded  be- 
cause of  some  feature  that  did  not  permit  of  the 
attainment  of  perfection  in  utility  and  symmetry 
desired. 

The  result  of  all  this  deliberation  on  the  part 
of  our  experts   is  the  new   Edison   Cygnet   Horn, 


on  which  they  were  able  to  unanimously  agree. 

We  are  confident  that  our  endeavor  to  pro- 
duce a  perfect  horn  in  every  respect  has  been 
signally  successful  and  expect  its  enthusiastic  en- 
dorsement by  the  trade  on  the  grounds  of  general 
excellence. 

The  only  objection  that  was  raised  against  the 
old  style  horn  was  the  fact  that  because  of  its 
shape  it  occupied  considerable  space.  In  this 
respect  the  new  horn  will  have  a  distinct  advan- 
tage, the  space  in  front  of  the  machine  being 
free  and  clear.  This,  together  with  the  fact  that 
it  is  possible  to  point  it  in  almost  any  direction, 
assuring  convenience  of  position,  are  its  chief 
recommendations.  In  addition  to  these  points  of 
utility,  attention  should  be  called  to  its  symmet- 
rical appearance,  which  is  enhanced  by  pleasing 
color  effects   lending  to  its  general  attractiveness. 

Hereafter  all  "Idelia"  Phonographs  will  be 
equipped  with  mahogany  Cygnet  horns  without 
additional  cost.  It  should  be  remembered  that 
it  is  our  intention  to  continue  to  supply  our  reg- 
ular horn  with  all  of  our  present  types  of  ma- 
chines. 

The  new  horn  is  intended  to  permit  the  trade 
an  option  on  the  upright  styles,  thus  supplying 
more  variety  than  has  heretofore  been  possible. 


More  Cut  Outs 

It  is  the  intention  of  our  Sales  Department  ta 
withdraw  from  sale  on  January  1st,  1910,  an- 
other list  of  300  Edison  Standard  Records.  For- 
mal notices  of  this  intention  will  in  due  time  be 
sent  to  Jobbers  and  Dealers.  This  reduction 
will  keep  the  list  very  close  to  the  1,500  mark,  as 
may  be  seen  by  the  following  table: 
Total  Edison  Standard  Records  on  Janu- 
ary 1st,   1909 J>57° 

Total    Edison    Amberol    Records    on    Janu- 
ary 1st,   1909 344 


Less  Cut  Outs. 


i,9i4 
300 


1,614 


Our  salesmen,  some  of  whom  are  present  at 
the  factory  for  instruction,  are  unanimous  in 
saying  as  a  result  of  their  observations,  that 
during  the  past  year  those  Dealers  who  did  not 
get  their  share  of  the  business,  in  most  cases  did 
not  deserve  it. 

Invariably  they  were  of  the  type  that,  instead 
of  going  after  business,  assume  a  supine  attitude 
and  voice  their  discontent  because  it  doesn't  come 
to  them. 

Are  you  content  to  be  classed  with  such  fail- 
ures? 


4       Edison  Phonograph  Monthly,  August,  1909 


Cut  Outs  and  the  Exchange 
Proposition 

Again  we  shall  endeavor  to  impress  upon  the 
minds  of  our  Jobbers  and  Dealers  the  advis- 
ability, the  wisdom,  and  the  necessity  of  keeping 
in  stock,  for  some  time  at  least,  the  300  "cut- 
outs" that  will  be  dropped  from  our  Record 
catalogue  of  August  1st.  We  have  rehearsed  the 
excellent  reasons  that  exist  in  support  of  this  ad- 
vice in  successive  issues  since  the  May  number. 
A  resume  of  these  reasons,  which  should  be  given 
attention  and  reflection  by  the  trade,  is  now  in 
order. 

We  advise  against  the  immediate  return  of 
these  cutouts  because: 

1st.  These  numbers  appear  in  thousands  of 
catalogues  which  will  be  in  the  hands  of  Phono- 
graph users  for  a  long  time  to  come. 

2nd.  The  demand  for  practically  all  of  them 
continues  active  and  for  the  foregoing  reason 
promises  no  cessation.  It  must  be  remembered 
that  these  are  dropped,  not  because  they  are  un- 
desirable in  any  way,  but  because  of  the  demand 
of  the  trade  for  a  reduction  in  the  catalogue. 

3rd.  The  demand  that  does  and  will  exist  for 
these  Records  should  clean  up  practically  all  of 
the  present  stock  that  Jobbers  and  Dealers  may 
have  on  hand. 

4th.  The  expense  of  transportation  of  these 
Records  is  no  mean  item  and  this  expense  must 
be  borne  by  the  Jobber  or  Dealer. 

5th.  The  dropping  of  these  numbers  from  the 
catalogue  is  an  accommodation  on  our  part  and 
entails  a  loss  in  business  for  us  that  should  be 
taken   into  consideration   by   the   trade. 

6th.  These  Records,  by  the  terms  of  the  Con- 
tinuous Exchange  Proposition,  may  now  be  re- 
turned at  any  time  and  credit  will  be  given. 

These  reasons  we  submit  again,  feeling  that 
after  their  intelligent  consideration  the  trade  will 
make  every  possible  effort  to  dispose  of  these 
"cut-outs"  instead  of  returning  them  to  us. 

For  the  benefit  and  instruction,  however,  of 
those  who  are  about  to  return  any  of  the  list  we 
wish  to  remind  them  of  some  of  the  more  im- 
portant stipulations  of  the  Continuous  Exchange 
Proposition.     It  should  be  remembered  that: 

1  st.  Transportation  charges  must  be  prepaid 
to  Orange. 

2nd.  Packing  instructions  should  be  carefully 
followed. 

3rd.  Bill  of  Lading  should  be  enclosed  with 
letter  to  Orange  and  order  sent  us  at  same  time 
for  at  least  an  equal  number  of  Standard  or  Am- 
berol  Records. 

4th.  Only  genuine  Edison  Standard  or  Am- 
berol  Records  in  Edison  cartons  may  be  returned. 
This  proposition  embraces  only  Cut-Outs  and  de- 
fective Records.  No  broken,  cracked,  damaged, 
worn  out  Records,  or  Records  of  any  other  manu- 
facture will  be  accepted. 


5th.  Surplus  Standard,  Grand  Opera,  Ara- 
berol  or  Concert  Records  are  not  included  in  this 
proposition. 

6th.  No  deduction  from  bill  or  statement  is 
to  be  made  on  account  of  this  Exchange  until 
credit  has  been  allowed  by  Jobber. 

The  following  is  a  list  of  the  numbers  to  be 
withdrawn  August   1st. 

Records    to   be    Withdrawn 
on  August  1,  1909 


11 

7927 

8500 

8948 

9338 

9588 

31 

7987 

8502 

8949 

9355 

9592 

32 

8005 

8507 

S951 

9361 

9593 

35 

8008 

8509 

8991 

9362 

9595 

52 

8024 

8515 

8996 

9382 

9596 

53 

8032 

8516 

8999 

9391 

9597 

56 

8056 

8538 

9002 

9393 

9598 

58 

8062 

8544 

9009 

9408 

9600 

60 

8065 

8554 

9026 

9409 

9602 

66 

8066 

8566 

9029 

9413 

9624 

67 

8076 

8586 

9032 

9414 

9629 

69 

8080 

8599 

9036 

9415 

9630 

70 

8101 

8600 

9042 

9433 

9632 

71 

8104 

8622 

9044 

9438 

9633 

72 

8108 

8644 

9045 

9452 

9636 

77 

8114 

8646 

9049 

9453 

9637 

78 

8125 

8649 

9050 

9461 

9638 

79 

8126 

8661 

9071 

9464 

9640 

80 

8127 

8663 

9074 

9466 

9646 

84 

8142 

8671 

9088 

9477 

9651 

85 

8143 

8673 

9091 

9496 

9658 

88 

8169 

8689 

9093 

9505 

9660 

89 

8201 

8692 

9104 

9506 

9661 

112 

8215 

8693 

9113 

9512 

9662 

116 

8238 

872S 

9116 

9516 

9667 

12S 

8244 

8732 

9118 

9522 

9669 

142 

8275 

8742 

9150 

9524 

9670 

524 

8279 

8754 

9152 

9530 

9671 

613 

8310 

8756 

9154 

9533 

9674 

663 

8317 

8763 

9159 

9536 

9676 

1011 

8338 

8766 

9164 

9537 

9677 

2225 

8346 

8769 

9173 

9539 

9682 

2623 

8366 

8775 

9177 

9545 

9690 

4909 

8376 

8798 

9201 

9546 

9693 

7007 

8387 

8800 

9214 

9554 

9694 

7173 

8391 

8801 

9215 

9555 

9697 

7186 

8396 

8803 

9221 

9558 

9699 

7253 

8412 

8804 

9229 

9561 

9709 

7280 

8423 

8815 

9232 

9565 

9712 

7568 

8432 

8819 

9250 

9569 

9714 

7581 

8433 

8868 

9253 

9570 

9715 

7596 

8438 

8880 

9264 

9571 

9716 

7626 

8450 

8903 

9265 

9572 

9717 

7638 

8455 

8907 

9269 

9577 

9737 

7662 

8473 

8913 

9281 

9578 

9738 

7684 

8474 

8919 

9291 

9579 

9740 

7731 

8476 

8924 

9294 

9580 

9750 

7744 

8482 

8925 

9297 

9582 

9776 

7785 

8490 

8930 

9307 

9584 

7826 

8499 

8946 

9313 

9585 

Important  to  Jobbers 

In  explanation  of  the  statement  made  in  Sales 
Department  Bulletin  No.  40,  regarding  crating 
allowance  on  separate  Cygnet  Horn  Equipments 
and  on  Edison  Phonographs  equipped  with  Cyg- 
net Horns,  we  wish  to  state  that  the  crating 
allowance  of  25  cents  on  each  horn  will  be 
allowed  only  when  5  horns  of  the  same  size  and 
finish  are  ordered.  Multiples  of  5,  of  course, 
are  subject  to  the  allowance.  This  supplements 
letter  of  our  General  Manager  of  Sales  to  Jobbers 
under  date  of  July  21. 


Edison  Phonograph  Monthly,  August,  1909      5 


The  Fireside  Phonograph 

That  the  new  Edison  Fireside  Phonograph 
would  be  welcomed  by  the  trade  we  were  never 
in  doubt.  We  had  no  reason  to  expect,  however, 
that  its  sales  would  assume  such  proportions  at 
this  particular  time.  We  thought  the  rush  would 
not  come  until  later  but  very  evidently  were 
mistaken,    as  it  has   already  started. 

Orders  are  being  received  in  large  numbers 
with  every  mail  and  it  looks  as  though  Jobbers 
and  Dealers  are  making  early  preparations  for 
a  lively  fall  trade. 

We  reprint  the  following  extracts  from  The 
Talking  Machine  World,  issue  of  July  15th,  as 
indicating  the  popularity  it  is  already  enjoying: 

"The  Rudolph  Wurlitzer  Co.,  of  Cincinnati,  O., 
reports  that  the  new  Edison  'Fireside'  Phono- 
graph has  had  a  tremendous  sale,  which  is  espe- 
cially remarkable  in  view  of  the  fact  that  trade 
in  cheap  instruments  has  been  very  light  during 
the  season.  The  sale  of  this  instrument,  how- 
ever, shows  the  confidence  that  the  Dealers  have 
in  the  Phonograph  proposition,  and  that  while 
the  little  crossroad  merchant  is  temporarily  neg- 
lecting the  talking  machine  line,  there  are  plenty 
of  up-to-date  merchants  who  are  pushing  the 
goods  and  making  sales." 

"C.  M.  Jones,  manager  of  the  Pacific  Phono- 
graph Co.,  reports  a  fair  wholesale  business,  with 
considerable  improvement  in  most  parts  of  the 
country.  The  improvement  is  largely  due  to  the 
arrival  of  the  Edison  Fireside  machine,  the  sales 
of  which  have  been  fully  up  to  expectations." 

"The  Southern  California  Music  Co.  have 
been  shipping  out  the  new  Edison  Fireside  ma- 
chine in  great  numbers.  An  increased  demand 
is  reported,  especially  from  out-of-town  Dealers." 

These  reports  are  very  encouraging  and  lead 
us  to  believe  that  from  now  on  there  will  be  a 
steadily  increasing  demand  for  this  attractive 
machine — attractive  because  of  its  new  feautres 
and  its  popular  price. 

Its  particularly  attractive  points  are  its  hand- 
some antique  oak  cabinet,  its  maroon  finished 
horn  and  its  combination  reproducer.  Dealers 
should  be  prepared  to  handle  the  rush  on  this 
machine  by  placing  their  orders  with  Jobbers 
noiv  to  insure  their  being  able  to  secure  the  ma- 
chines when  needed. 


Special  Amberol  Records 

The  special  list  of  fifty  Amberol  Records  that 
appears  with  the  regular  October  list  was  created 
-to  meet  the  general  demand  of  the  trade  for  a 
greater  choice  of  Amberol  selections. 

It  was  recognized  that  the  present  Amberol 
list  does  not  offer  sufficient  variety,  nor  could  it 
•for  several  months  to  come,  if  we  were  to  depend 


solely  upon  the  regular  monthly  addition  of 
twenty. 

If  we  continue  to  add  this  monthly  quota  of 
twenty  the  Amberol  Catalogue  on  January  1st, 
1910,  will  comprise  three  hundred  and  forty- 
four  Records,  affording  a  better  choice  of  selec- 
tions. 

Attention  is  called  to  the  general  excellence  of 
this  special  list  and  particularly  to  the  eighteen 
dance  Records  that  it  comprises. 

They  should  be  exceptionally  good  sellers  for 
the  earlv  fall  trade. 


The  Tray  System 

In  another  column  we  quote  an  extract  from 
the  letter  of  a  successful  Edison  Dealer  who,  in 
the  handling  of  his  Record  stock,  employs  the 
Tray  System.  The  advantages  of  this  system  are 
to  be  found  in  the  orderly,  systematic  arrange- 
ment of  Records  that  it  makes  possible  and  the 
consequent  ease  with  which  a  Record  may  be 
located.  It  keeps  the  Records  in  compact  shape, 
thus  effecting  economy  of  space. 

The  labels  on  the  trays  indicate  the  number  of 
the  Record,  its  title  and  the  name  of  the  artist, 
thus  giving  complete  information  as  to  its  con- 
tents. 

We  have  frequently  called  the  attention  of  the 
trade  to  this  excellent  system  and  shall  continue 
to  do  so  until  a  better  substitute  appears,  which 
we  do  not  think  probable,  for  a  time  at  least. 

We  are  not  advancing  the  merits  of  this  par- 
ticular system  because  of  any  especial  interest 
we  have  in  its  sale  outside  of  the  fact  that  its  em- 
ployment facilitates  the  handling  of  our  Records 
and    consequently   increases    our    sales. 

That's  where  our  interest  lies — the  better  the 
system  the  larger  the  sales,  and  that's  why  we 
favor  the  Tray   System. 


Personal 

President  Frank  L.  Dyer,  of  the  National  Pho- 
nograph Co.,  sailed  for  Europe  on  July  10th  to 
be  gone  two  months.  He  will  pay  his  first  visit 
to  the  branch  offices  of  the  company  in  London, 
Berlin  and  Paris.  In  Europe  he  will  join  his 
family,  who  went  abroad  in  June.  During  Mr. 
Dyer's  absence  the  executive  mantle  will  rest 
upon  the  shoulders  of  General  Manager  Carl  H. 
Wilson. 


"The  talking  machine  has  carried  the  great 
voices  and  master  melodies  of  our  time." — Pro- 
fessor Fred'k  Starr  of  the  University  of  Chicago. 


6       Edison  Phonograph  Monthly,  August,  1909 


LEO  SLEZAK 


Edison  Phonograph  Monthly,  August,  1909      7 


Leo  Slczak  to  Sing  for  Edison 
Records 

Still  another  step  toward  the  upbuilding  of  a 
Grand  Opera  catalogue  second  to  none  has  just 
been  made  by  the  National  Phonograph  Company 
in  arranging  a  contract  with  Leo  Slezak,  the 
noted  tenor  of  the  Royal  Opera  House,  Vienna, 
to  make  cylinder  Records  exclusively  for  the 
Edison  Phonograph. 

Mr.  Slezak  will  appear  at  the  Metropolitan 
Opera  House,  New  York,  next  season.  When  he 
recently  signed  a  contract  for  his  appearance 
there,  a  Paris  dispatch  said : 

"Leo  Slezak,  the  noted  tenor  of  the  Vienna 
Opera,  to-day  signed  a  contract  for  his  appear- 
ance at  the  Metropolitan  Opera  House,  New 
York,  next  season.  G.  Gatti-Casazza,  General 
Manager  of  the  Metropolitan  Opera  House,  and 
Director  Andreas  Dippel  are  very  enthusiastic 
over  the  acquisition  of  the  great  tenor.  They 
call  him  a  second  Tamagno  and  say  that  he  has 
acquired  a  very  high  reputation  at  Vienna  and 
Budapest,  where  he  has  been  singing  for  the  last 
nine  years. 

"Slezak  will  make  his  first  appearance  in  West- 
ern Europe  at  Covent  Garden,  London,  next 
month,  singing  in  the  role  of  Otello.  It  is  ex- 
pected that  the  Metropolitan  officials  will  arrange 
a  number  of  other  contracts,  but  these  are  all 
subordinate  to  the  signing  of  Slezak. 

"Slezak  has  been  the  pride  of  the  Vienna  Opera 
for  several  years,  and  has  sung  all  the  leading 
Wagner  roles  there.  During  the  past  winter  he 
has  been  in  Paris,  studying  the  Italian  repertoire 
with  Jean  de  Reszke,  and  it  is  in  one  of  the 
parts  which  he  has  studied,  Verdi's  "Otello," 
that  he  will  make  his  London  debut.  It  is  ex- 
pected that  he  will  only  sing  the  German  tenor 
parts  in  New  York." 

Leo  Slezak,  the  possessor  of  a  phenomenal  tenor 
voice  and  one  of  the  pillars  of  the  Royal  Opera 
House,  Vienna,  is  certainly  entitled  to  take  fore- 
most rank  among  the  singers  of  the  present  age. 
Born  in  Schonberg  in  August,  1874,  he  showed 
tendencies  that  marked  him  out  from  early  boy- 
hood for  a  musical  career,  which  has  turned  out 
to  be  one  of  unusual  brilliance.  He  commands 
vocal  powers  that  are  nothing  short  of  astound- 
ing, and  it  is  not  surprising  that  at  the  age  of 
twenty-two  he  already  enjoyed  public  acceptance 
as  one  of  the  leading  Austro-Germanic  tenors 
of  the  day.  He  first  attained  real  prominence  in 
Berlin,  where  he  created  a  great  stir  in  the  part 
of  "Lohengrin."  This  led  to  his  being  offered  an 
engagement  at  the  Court  Opera  House  there, 
which  he  filled  for  several  years  subsequently. 
On  leaving  the  Prussian  Capital,  he  turned  his 
steps  to  Breslau,  where  he  appeared  with  extra- 
ordinary success,  and  he  afterwards  made  a 
lengthy  tour  of  the  principal  German  towns. 
This  has  become  almost  historic  among  the  opera- 


goers  of  the  fatherland.  Everywhere  he  was  re- 
ceived with  unparalleled  enthusiasm,  and  each 
town  that  he  visited  bore  out  the  verdict  of  Ber- 
lin and  paid  tribute  to  him  as  an  operatic  star  of 
exceptional  brilliance. 

Slezak  made  his  first  appearance  at  Covent 
Garden  in  the  year  1900,  and  he  was  most  favor- 
ably received  by  both  press  and  audience.  He  is 
now  returning  to  the  scene  of  his  former  tri- 
umphs to  appear  in  some  of  his  favorite  parts, 
and  to  take  the  principal  role  in  "Tess" — Baron 
Erlanger's  new  opera,  which  met  with  such  con- 
spicuous success  in  Italy  last  autumn. 

Since  1901  Slezak  has  practically  been  perma- 
nently attached  to  the  Royal  Opera  House, 
Vienna,  and  he  has  now  become  one  of  the 
musical  institutions  of  that  great  city.  Austrian 
music  lovers  literally  worship  him,  not  alone  for 
his  great  vocal  gifts,  but  also  for  his  many  at- 
tractive personal  qualities,  and  he  plays  a  promi- 
nent part  in  the  social  and  intellectual  life  of 
the  capital. 

Much  dismay  was  occasioned  when  some  short 
time  back  Slezak  suddenly  relinquished  his  en- 
gagements, and  was  reported  to  have  left  the 
country.  It  was  not  long,  however,  before  Vien- 
nese opera  lovers  learned  that  their  apparent  loss 
was  really  to  prove  a  gain,  for  their  idol  had 
with  characteristic  application  betaken  himself  to 
Paris,  there  to  undergo  a  lengthy  course  of  ar- 
tistic study  under  the  direction  of  the  great  Maes- 
tro Jean  de  Reske.  On  his  return  from  Paris 
some  few  weeks  back,  he  sang  again  in  Vienna 
at  a  concert,  and  once  also  at  the  Opera  House. 
His  return  was  made  the  occasion  of  a  great 
demonstration,  and  at  both  performances  he  was 
received  by  the  public  with  rapturous  enthusi- 
asm. As  the  critics  then  were  not  slow  to  point 
out,  the  time  spent  in  study  with  Jean  de  Reszke 
has  indeed  yielded  good  fruit.  Slezak's  noble 
voice  is  produced  with  unmatched  ease  and  with 
a  flexibility  that  cannot  fail  to  command  admira- 
tion, and  that  proves  him  to  be  a  master  in  all 
the  arts  and  graces  of  the  Italian  School.  His 
"piano"  passages  have  great  carrying  power, 
while  his  "mezza-voce"  is  of  that  delicate  sub- 
dued quality  usually  associated  with  Italian-born 
vocalists  only.  Slezak  is  peculiarly  successful  in 
the  strenuous  roles  of  Wagnerian  opera,  which 
play  such  havoc  with  the  voices  of  less  robust 
vocalists.  His  organ  is  of  such  strength  as  to  be 
well  able  to  bear  the  strain  of  the  most  exacting 
parts;  moreover,  despite  its  vigor  and  fire,  his 
voice  never  loses  one  whit  of  its  artistic  merit, 
and  the  "diminuendos"  are  invariably  rendered 
in  the  most  delicate  and  artistic  fashion. 


8        Edison  Phonograph  Monthly,  August,  1909 


Slezak  stands  unique  as  a  singer  of  such  parts 
as  Lohengrin,  Romeo,  Chevalier  des  Grieux 
(Manon),  Raoul,  the  Troubadour  and  many  oth- 
ers, and  his  latest  appearance  at  Covent  Garden 
will  certainly  prove  a  memorable  event. 


New  Mexican  Masters 

Early  last  April  George  J.  Werner  and  F.  C. 
Burt,  of  the  New  York  Recording  Laboratory, 
reached  Mexico  City  and  immediately  started  on 
their  work  of  making  another  series  of  Mexican 
Records.  The  work  has  now  been  completed, 
with  the  result  that  some  of  the  finest  Mexican 
Records  obtainable  have  been  added  to  our  list. 

A  large  number  of  Records,  both  Standard  and 
Amberol,  have  been  made  by  the  famous  Banda 
de  Artilleria,  under  the  leadership  of  Captain 
and  Director  Ricardo  Pacheco.  This  famous 
organization  has  toured  the  United  States  on  sev- 
eral occasions,  and  took  first  honors  at  the 
World's  Fair  at  St.  Louis  in  1904. 

Another  prize  lot  of  Records,  both  Standard 
and  Amberol,  have  been  made  by  the  world- 
renowned  Banda  de  Policia  (Police  Band),  un- 
der the  leadership  of  Captain  Velino  M.  Preza. 
A  choice  collection  of  both  Standard  and  Amberol 
Records  has  been  made  for  us  by  the  Jorda- 
Rocabruna  Quintette.  This  organization  is  unique 
and  without  doubt  the  finest  orchestra  in  the 
entire  Republic.  It  is  always  selected  to  play 
at  the  Presidential  receptions,  diplomatic  affairs, 
etc.  The  Records  we  have  secured  will  un- 
doubtedly be  in  great  demand  by  all  music  lovers 
and  no  collection  of  Edison  Records  will  be  com- 
plete without  several  of  them.  The  organization 
is  under  the  leadership  of  Sr.  Jose  Rocabruna, 
a  violinist  of  renown,  who  is  immensely  popular 
in  Paris,  Madrid,  etc. 

We  have  also  secured  a  few  violin  solos  by 
this  eminent  artist,  and  we  have  no  hesitation  in 
saying  that  they  will  surprise  the  most  fastidious 
lovers  of  violin  music. 

In  this  connection  it  might  not  be  out  of  place 
to  mention  that  Sr.  Rocabruna's  violin  is  an 
Amati,  which  cost  him  $3,000  and  it  was  on 
this  magnificent  instrument  that  our  selections 
were  played. 

A  large  number  of  instrumental  selections 
have  been  made  for  us  by  the  famous  Trio 
Arriaga,  a  pleasing  combination  of  first  and  sec- 
ond mandolins  and  guitar.  In  addition  we  have 
made  some  fine  mandolin  solos  by  Sr.  Joaquin 
J.  Arriaga. 

Sr.  Octaviano  Yanez  bears  the  distinction  of 
being  the  acknowledged  champion  guitarist  of 
Mexico,  and  it  is  doubtful  if  his  equal  can  be 
found  in  the  entire  world.     We  have  secured  a 


number  of  delightful  selections,  both  two  and 
four  minute,  by  this  artist. 

Srta.  Rita  Villa,  a  harpist  of  national  reputa- 
tion, has  made  some  excellent  selections  for  us, 
and  we  have  also  secured  some  novelties  in  the 
way  of  harp  and  cello  duets,  by  Srta.  Villa  and 
Sr.  Luis  Rocha. 

Of  vocal  Records  we  have  secured  selections 
by  all  the  old  favorites,  such  as  Abrego  and 
Picazo,  popular  singers;  Rosales  and  Robinson, 
popular  singers;  Senoritas  Herrera,  Camacho, 
etc.,  and  have  also  secured  some  fine  Records  by 
Senors  Romero  Malpica,  Pablo  Carcia  Boffil, 
Adolfo  Jimenez,  Rafael  Bezares,  Felix  de  la 
Sierra,  Jose  Aparicio,  Francisco  Cascales,  Srta. 
Emilia  Sanchez,  Srta.  Emilia  Vergeri,  etc.,  etc., 
all  artists  of  repute  and  many  of  them  well 
known  in  Spain,  Argentine  and  Cuba,  as  well 
as  in  Mexico. 

To  sum  it  up — this  has  been  our  most  success- 
ful recording  trip  to  Mexico,  and  we  are  proud 
of  the  selections  we  have  obtained,  and  feel  sure 
that  our  patrons  throughout  the  world  will  ap- 
preciate the  band  and  instrumental  selections 
fully  as  much  as  our  Mexican  friends. 

These  Records  were  produced  under  the  per- 
sonal supervision  and  criticism  of  Sr.  Arturo 
Rocha,  assistant  director  of  the  Conservatorio 
Nacional  de  Musica  y  Declamacion,  Mexico. 


Advertising  Record 

We  are  carrying  a  stock  of  advertising  Records 
of  whose  existence  and  purpose  it  is  possible 
that  many  of  our  Dealers  are  not  aware. 

In  fact  we  had  temporarily  lost  track  of  them 
ouselves  until  our  attention  was  recalled  to  them 
by  a  recent  letter  from  one  of  our  Dealers,  sug- 
gesting the   desirability  of   such   a   Record. 

The  original  purpose  of  this  Record  was  to 
serve  as  an  announcer  for  the  front  part  of  a 
store  to  attract  the  attention  of  passersby,  and 
for  that  purpose  it  has  no  superior. 

It  calls  attention  to  the  versatility  of  the  Phono- 
graph as  an  entertainer,  and  the  composition  is 
as  clever   as  the  elocution  is  perfect. 

The  Record  was  made  for  us  by  Len  Spencer. 
It  has  frequently  been  used  as  the  first  number 
at  a  Phonograph  concert  or  vaudeville  enter- 
tainment and  makes  a  pleasing  introductory. 

If  your  Jobber  hasn't  this  Record  in  stock  ask 
him  to  write  us  and  secure  one  at  once.  It  is 
supplied  free  of  charge. 

Don't  change  your  windows  too  often ;  there 
are  extremes  both  ways.  Give  the  public  time 
to  see  your  display,  but  don't  let  them  get  tired 
of  looking  at  it. 


Edison  Phonograph  Monthly,  August,  1909      9 


Mr.  Goodwin  Now  an  Edi- 
son Man 

C.  E.  Goodwin,  for  many  years  in  charge  of 
the  talking  machine  department  of  Lyon  &  Healy, 
has  joined  the  Edison  forces.  He  has  accepted 
the  position  of  Manager  of  Salesmen,  succeeding 
E.  H.  Philips,  who  will  hereafter  devote  his  en- 
tire time  to  the  position  of  Manager  of  Credit 
Department.  Since  F.  K.  Dolbeer  was  made 
Manager  of  Sales,  Mr.  Philips  has  filled  the  two 
offices  of  Credit  Manager  and  Manager  of  Sales- 
men. 


Mr.  Goodwin  is  one  of  the  best  known  men  in 
the  talking  machine  trade.  He  is  not  only  prom- 
inent because  of  his  former  connection  with  Lyon 
&  Healy,  but  because  of  the  active  part  he  took 
in  forming  the  National  Talking  Machine  Job- 
bers' Association,  a  work  in  which  he  has  ever 
since  been  greatly  interested.  Mr.  Goodwin  as- 
sumed charge  on  July  ist.  All  of  the  salesmen 
now  on  the  road  were  brought  to  the  factory  last 
month  and  there  became  acquainted  with  their 
new  chief. 

The  National  Company  is  planning  to  make  a 
large  addition  to  his  corps  of  salesmen  this  fail, 
and  Mr.  Goodwin  will  be  kept  busy  breaking 
in  new  men,  to  say  nothing  of  the  work  incident 
to  getting  acquainted  and  laying  out  work  for  the 


present  force.  While  the  salesmen  of  the  Na- 
tional Company  rank  second  to  none  in  faithful- 
ness and  efficiency,  Mr.  Goodwin's  practical  con- 
nection with  the  talking  machine  industry  can- 
not fail  to  increase  the  value  of  their  work. 


The  Whitney  Bros.  Quartette 

The  Whitney  Bros.,  whose  first  Record  ap- 
pears on  the  October  Standard  list  as  No.  10230, 
are  in  the  literal  sense  of  the  phrase  "a  quartet 
that  was  born,  not  made,"  for  they  are  really 
brothers.  Furthermore,  there  is  another  little 
(19  years  of  age  and  6  feet  1  inch  tall)  Whitney 
at  home  who  has  a  voice  of  the  "Whitney" 
calibre  so  that  they  could  make  it  a  quintet  if  the 
old  folks  could  spare  the  other  son. 

It  seems  quite  remarkable  that  a  deep  basso,  a 
high  tenor,  a  beautiful  second  tenor  and  reader, 
and  a  heavy  baritone  and  splendid  pianist  and 
conductor  should  emerge  from  one  humble  home 
to  go  out  into  the  world  and  compete  successfully 
with  the  best  quartets  in  the  business,  but  such  is 
really  the  case.  Their  repertoire  is  confined  to 
selections  of  the  highest  order. 

The  members  of  the  Whitney  quartet  are : 
Alvin  M.,  first  tenor :  Edwin  M.,  second  tenor ; 
William  F.,  baritone,  and  Yale  B.,  basso. 


Earl  Cartwright 

Earl  Cartwright,  who  recently  joined  the  Edi- 
son staff  of  Recording  artists  (his  first  offering 
appearing  on  the  October  Special  Amberol  list  as 
No.  251,  "The  Two  Grenadiers")  is  a  baritone 
soloist  of  national  reputation.  He  is  a  Western 
artist  whose  fame  is  due  in  a  great  measure  to 
his  extraordinary  versatility,  he  being  able  to  in- 
terpret the  big  works  as  well  as  the  minor  things. 
He  is  as  much  at  home  in  oratorio  as  in  the  ren- 
dition of  the  simplest  ballads.  A  thorough  musi- 
cian, he  invests  all  he  does  with  a  rhythmic 
swing  and  uses  his  voice  with  extraordinary 
intelligence. 


Italian  Amberols 

Three  more  Italian  Amberol  Records  are  being 
listed  with  the  regular  October  list.  Dealers  are 
urged  not  overlook  these  desirable  Records  which 
should  find  a  ready  sale  among  the  Italian  peo- 
ple. While  the  selections  are,  of  course,  made 
with  that  end  in  view,  their  excellence  of  rendi- 
tion and  the  popularity  of  the  operas  from  which 
they  are  taken  will  commend  them  favorably  to 
the  attention  of  music  lovers  of  all  nationalities. 


10    Edison  Phonograph  Monthly,  August,  1909 

Selling  the  Goods 


Last  month's  sales  are  only  a  pacemaker. 
That's  the  way  to  look  at  it.  Make  each  month 
the  pacemaker  for  the  next. 


Any  pessimist  will  tell  you  that  of  all  dead 
months  August  is  the  original  mummy.  That's 
just  the  time  to  catch  your  competitors  asleep. 
Don't  disturb  them — just  go  after  their  business. 
And  get  it. 


These  hammock-and-porch-weather  evenings 
are  distinctly  Edison  Phonograph  evenings.  No- 
body wants  to  do  anything  but  listen.  Here's  an 
idea — a  new  one.  Feature  "Moon"  song  Rec- 
ords. Give  them  a  full  window  display  and 
play  Moon  songs  for  everybody.  Make  it  a  Moon 
song  week.  You'll  unload  every  Record  that  has 
a  moon  in  it  and  make  a  "clean  up"  on  your  old 
stock — to  say  nothing  of  what  you'll  do  for  the 
sheet  music  department. 


Whenever  you  sell  a  Phonograph,  remember, 
the  profits  have  only  just  begun  on  that  sale — for 
every  customer  is  bound  to  come  back  constantly 
for  Records.  Therefore,  every  sale  is  a  perma- 
nent investment,  with  the  dividends  continuously 
coming  your  way. 


A  Phonograph  in  the  home  is  worth  a  dozen 
in  the  store — from  a  selling  standpoint.  In  the 
home  every  listener  is  in  a  receptive  mood,  and 
every  Record  played  more  deeply  plants  the  sug- 
gestion of  possession. 


Make  friends  of  the  Moving  Picture  shows.. 
They  are  coming  more  and  more  to  use  the  Pho- 
nograph between  times.  Aside  from  the  fact  that 
when  they  buy  a  Phonograph  they'll  buy  a  big 
one  and  will  eat  up  Records  about  as  fast  as  you 
can  pass  'em  over  the  counter,  it's  a  mighty  good 
advertisement  for  you. 


2  +  2  =  4 

You've  got  just  the  same  instruments  and  just 
the  same  Records  as  every  other  Edison  Phono- 
graph Dealer.    Nobody  can  undersell  you. 

You  get  just  the  same  cooperation  from  us,  and 
the  gash  you  cut  in  the  Phonograph  business  in 
your  territory  depends  entirely  on  the  way  you 
take  advantage  of  that  cooperation— plus  your 
own  ability. 


Blankety-Blank-Blank 

How  are  your  sales  on  blanks?  Do  you  do 
any  blank  record  business  at  all?  Don't  you 
ever  talk  to  your  customers  on  the  fascination 
of  making  their  own  Records — of  preserving  the 
songs  and  stories  of  every  member  of  the  family? 

You  can  make  this  a  mighty  profitable  branch 
of  your  business  if  you  go  after  it  hard — be- 
cause when  the  habit  once  sinks  in  it's  perma- 
nent and  continuous. 

It  wouldn't  be  a  bad  idea  to  go  over  your 
entire  mailing  list  with  a  special  card  on  Blank 
Records,  something  like  this: 

BLANK  RECORDS ! 

Do  you  know  the  fun — the  real  fascination  of 
making  your  own  Records  right  in  your  own 
home — of  having  the  favorite  songs  and  stories 
permanently  preserved  ? 

There's  a  serious  side,  too.  Some  day  your 
family  may  be  scattered  to  all  parts  of  the  coun- 
try. Get  their  voices  on  record  now  while  you're 
all  at  home  together. 

(Dealer's   name.) 


Perpetual  Motion 

Once  upon  a  time  a  wise  man  thought  he  had 
discovered  perpetual  motion  and  demonstrated 
his  theory  by  the  following  illustration: 

"The  duck  eats  the  worm,  the  man  eats  the 
duck,  the  worm  eats  the  man,  the  duck  eats  the 
worm,  the  man etc.,  ad   infinitum." 

Apply  it  to  the  Phonograph  business: 

The  Phonograph  absorbs  the  Records,  the  Rec- 
ords absorb  the  listeners,  the  listeners  absorb  the 
Phonographs,  you  absorb  the  profits,  and  there 
doesn't  seem  to  be  any  stopping  place.  And  that's 
the  way  it  ought  to  be  with  your  sales. 


One  for  the  Church  and  Two  for 
Yourself 

Every  time  there's  a  church  social  or  chicken 
pie  supper  in  your  city  you  ought  to  be  on  the 
job  with  an  Edison  Phonograph.  You'll  add 
greatly  to  the  evening's  entertainment  and  it's  a 
great  opportunity  for  enlarging  your  mailing  list. 
The  people  are  less  on  the  defensive  than  when 
they  come  to  your  store,  and  you  are  able  to 
see  who  is  really  interested  and  what  their  par- 
ticular tastes  are.  Then  you  can  invite  them 
to  hear  more  of  their  kind  of  music  when  they're 
down  your  way — and  it's  certain  to  bring  results. 


Edison  Phonograph  Monthly,  August,  1909    11 


The  Jobbers'  Convention 

Ideal  weather,  which  made  it  possible  to  enjoy 
the  many  and  varied  attractions  of  that  popular 
resort,  contributed  in  great  measure  to  the  suc- 
cess of  the  second  annual  convention  of  the 
National  Association  of  Talking  Machine  Job- 
bers, held  at  Atlantic  City,  July  6,  7  and  8. 
The  presence  of  the  wives  and  families  of  many 
of  the  members  lent  to  the  affair  the  aspect  of 
a  large  family  reunion  and  added  much  to  the 
enjoyment  of  the  occasion. 

The  meetings  were  held  in  the  afternoon,  the 
morning  being  devoted  exclusively  to  pleasure. 
In  point  of  attendance  the  convention  was  very 
satisfactory,  more  than  half  the  entire  member- 
ship  being  registered,  many  from  distant  points. 

The  presence  of  Thomas  A.  Edison,  who  was 
elected  a  life  member  of  the  Association,  lent 
unusual  interest  to  the  affair.  There  were  also 
present  executive  officers  and  representatives  of 
the  large  manufacturing  organizations  of  the 
business. 

The  following  officers  were  elected  for  the  en- 
suing year:  President,  Perry  B.  Whitsit,  of  the 
Perry  B.  Whitsit  Co.,  Columbus,  Ohio;  Vice- 
President,  J.  Newcomb  Blackman,  of  the  Black- 
man  Talking  Machine  Co.,  New  York  City;  Sec- 
retary, J.  C.  Roush,  of  the  Standard  Talking 
Machine  Co.,  Pittsburg,  Pa.;  Treasurer,  Louis 
Buehn,  of  L.  Buehn  &  Bro.,  Philadelphia,  Pa. 
Executive  Committee — E.  F.  Taft,  of  the  Eastern 
Talking  Machine  Co.,  Boston,  Mass.;  J.  F.  Bow- 
ers, of  Lyon  &  Healy,  Chicago,  111.;  Laurence 
McGreal,  Milwaukee,  Wis. ;  Rudolph  Wurlitzer, 
of  the  Rudolph  Wurlitzer  Co.,  Cincinnati,  Ohio; 
H.  H.  Blish,  of  Harger  &  Blish,  Des  Moines, 
Iowa. 

The  retiring  president,  James  F.  Bowers,  who 
has  worked  indefatigably  for  the  success  of  the 
Association  since  its  inception,  refused  a  re- 
election, pleading  the  stress  of  his  business 
affairs. 

The  reports  of  the  retiring  officers  were  assur- 
ing, showing,  as  they  did,  a  marked  improve- 
ment in  the  trade  for  the  past  year  and  a  prom- 
ise of  still  greater  progress  for  the  year  to  come, 
and  a  satisfactory  increase  in  membership  of  the 
Association,  which  now  numbers  120,  an  in- 
crease of  10  since  the  last  convention. 

Questions  of  importance  were  reported  to  have 
been  submitted  to  the  manufacturers,  and  satis- 
faction was  expressed  at  the  kindly  manner  in 
which  the  suggestions  made  had  been  received; 
in  most  cases  compliance  with  requests  having 
resulted  and  in  the  case  of  the  exceptions,  which 
are  still  pending,  favorable  action  being  antici- 
pated. 


On  Thursday  a  successful  open  meeting  was 
held  where  those  in  the  trade,  not  Jobbers,  were 
invited  to  bring  up  matters  for  consideration  and 
discussion.  A  number  of  papers  were  read  by 
members  of  the  Association — all  very  interesting 
and  with  no  exception  each  expressing  unbound- 
ed confidence  and  optimism. 

Following  the  reading  of  the  papers,  short  ad- 
dresses were  made  by  officials  of  the  various 
talking  machine  companies. 

At  the  close  of  the  convention,  and  preceding 
the  banquet,  an  informal  reception  was  held  at 
the  Hotel  Shelburne  by  Thomas  A.  Edison,  at 
which  the  Jobbers  and  their  friends  were  pre- 
sented to  him  by  F.  K.  Dolbeer. 

During  the  banquet  that  followed  Mr.  Edison 
sat  at  the  right  hand  of  the  toastmaster,  James 
F.  Bowers,  who  in  his  introductory  remarks  drew 
attention  to  the  fact  that  it  was  one  of  the  rare 
occasions  on  which  Mr.  Edison  makes  a  public 
appearance,  and  called  for  a  toast  to  his  health 
and  long  life,  which  was  drunk  standing. 

Speeches  were  made  or  papers  read  by  promi- 
nent officials  of  all  the  talking  machine  com- 
panies. Frank  L.  Dyer,  President  of  the  Na- 
tional Phonograph  Co.,  spoke  on  "The  Relations 
Between  the  Factory  and  the  Jobber." 

Mr.  Dyer  spoke  of  the  good  feeling  that  has 
always  existed  between  this  Company  and  its 
Jobbers,  and  showed  the  necessity  for  a  spirit 
of  Cooperation  and  dependence  on  the  part  of 
both. 

Addresses  on  interesting  subjects  by  representa- 
tives of  the  other  manufacturing  companies  fol- 
lowed, each  speaker  echoing  in  the  course  of  his 
remarks  the  expressions  of  confidence  and  opti- 
mism that  Mr.  Dyer  sounded. 

William  E.  Gilmore,  former  President  of  the 
National  Phonograph  Co.,  was  presented  by  the 
toastmaster,  and  in  response  to  an  enthusiastic  re- 
ception regaled  the  banqueters  with  anecdotes 
of  his  experience  when  identified  with  the  busi- 
ness. 

On  Friday  a  large  party  of  the  delegates  and 
ladies  were  met  at  the  Pennsylvania  Railroad 
station  in  Newark  and  conveyed  in  automobiles 
to  the  Essex  County  Country  Club  in  West  Or- 
ange and  there  entertained  at  luncheon  as  guests 
of  the  National  Phonograph  Co.  Following  this 
they  were  conducted  on  a  tour  of  inspection  of 
the  big  plant  by  officials  of  the  Company. 


Don't  put  too  many  signs  in  your  window; 
one,  or  possibly  two,  is  plenty.  Make  them  plain 
and  short;  the  public  hasn't  time  to  read  a  dozen 
signs;  put  the  goods  in;  they  will  take  time  to 
look   at  these. 


12     Edison  Phonograph  Monthly,  August,  1909 

The  Other  13,000 

What  they  are  doing  and   what  they  want  to  know  about. 


We  are  in  receipt  of  a  letter  from  one  of  our 
salesmen  enclosing  a  copy  of  the  Saturday  Even- 
ing Post  showing  how  F.  L.  Mead,  a  Dealer  of 
Merrill,  Wis.,  included  a  full  page  insert  in  150 
copies  of  that  publication  which  he  delivers 
each  week  to  his  customers.  We  hasten  to  con- 
gratulate Mr.  Mead  for  the  cleverness  of  his  idea, 
which  we  are  confident  will  be  productive  of 
good  results  for  himself  and  prolific  of  imitation 
on  the  part  of  other  Edison  Dealers.  While  the 
fact  of  Mr.  Mead's  being  a  newsdealer  facilitated 
the  carrying  out  of  the  idea,  there  is  no  reason 
why  other  Dealers  by  whom  the  Phonograph  is 
carried  as  a  side  line  should  not  be  able  to  suc- 
cessfully apply  the  suggestion  in  some  way  to 
their  own  business  with  profit.  It  strikes  us  as 
being  a  forceful  method  of  exploiting  one's  goods 
and  if  persisted  in  will  create  in  the  mind  of  the 
prospective  purchaser  an  impression  which  is  the 
beginning  of  a  sale.  Persistency  and  patience 
will   accomplish  the  desired  results  every  time. 


The  O.  K.  Houck  Piano  Co.,  of  Memphis,  ac- 
companied their  July  mailing  list  of  new  Edison 
Records  with  a  characteristically  catchy  and 
readable  letter  extolling  the  superior  qualities  of 
our  Records,  whose  "exclusive  features,"  they 
say,  "put  them  on  a  pinnacle  to  which  no  other 
manufacturers  of  Records  have   ever    aspired." 


The  Kipp-Link  Phonograph  Co.,  of  Indian- 
apolis, Ind.,  have  dropped  their  other  lines  of 
talking  machines  and  have  discontinued  their 
retail  business,  in  order  to  devote  their  entire 
time  and  efforts  to  Edison  goods. 


We  take  the  liberty  of  printing  the  following 
excerpt  from  a  letter  of  George  L.  Kern,  propri- 
etor Kern  Cyclery,  Kern,  Cal.,  who  is  an  en- 
thusiastic Edison  Dealer: 

"Every  one  of  my  customers  is  satisfied  with 
his  machine,  and  I  "see  that  they  are  always  in 
talking  order.  When  I  make  a  sale  of  a  machine 
I  impress  upon  the  customer  what  the  machine  is 
for,  that  it  is  part  of  my  business  to  see  that 
they  work  perfectly,  and  that  I  am  at  his  service 
any  time  the  machine  gets  out  of  order. 

"I  make  a  study  of  the  machine  from  every 
point  to  overcome  any  defect  in  running  that 
might  show  up  and  have  never  been  stuck  yet 
on  any  repair  job." 


Mr.  Kern  has  evidently  profited  by  the  advice 
recently  given  in  these  columns  to  Dealers  to  fol- 
low up  the  machines  they  sell  and  keep  them  in 
good  working  order.  The  logic  of  this  advice  is 
to  be  found  in  the  fact  that  satisfied  owners  of 
machines  make  good  and  consistent  Record  cus- 
tomers, and  vice  versa. 

Don't  you  think  the  argument  sound,  Mr. 
Dealer  ? 


A.  W .  Allen,  Lawton,  Okla. — Your  salesman, 
E.  A.  NefT,  called  on  me  recently  and  I  gave  him 
an  order  for  Fireside  Machines  and  stock  Rec- 
ords. The  last  time  he  was  here  I  gave  him  an 
order  which  made  me  a  "complete  list"  Dealer. 
I  am  more  than  pleased  with  the  results.  Carry- 
ing the  complete  line  of  Edison  Records  is  cer- 
tainly the  only  way  to  properly  represent  the 
company  out  here  or  in  any  locality. 


C.  C.  Crabb,  Columbus,  Ind. — To-day  is  my 
sixty-first  birthday,  and  makes  my  twenty-first 
birthday  since  I  began  using  or  handling  the 
Phonograph  in  one  way  or  the  other  as  an  ex- 
hibitor, etc.     Who  can  beat  it? 

[Congratulations  are  extended  to  Mr.  Crabb  on 
his  birthdays,  together  with  the  wish  that  we 
may  be  permitted  to  do  so  for  many  years  to 
come.  We  will  see  whether  the  Phonograph 
Monthly  can  dig  up  another  exhibitor  who  can 
beat  this  record.     We  don't  believe  there  is  one.] 


The  following  extract  from  a  letter  received 
from  Geo.  F.  Harrell,  an  Edison  Dealer  of 
Rocky  Mount,  N.  C,  under  date  of  June  21,  1909, 
impresses  us  as  an  example  of  enterprise  that 
is  worthy  of  emulation  by  others  of  the  trade: 

"I  am  sending  you  by  to-day's  mail  photo 
of  my  store  showing  you  how  my  stock  is  ar- 
ranged. I  carry  a  complete  catalogue  of  Rec- 
ords and  from  six  to  ten  machines;  advertise 
in  the  daily  papers.  Have  a  mailing  list  of  about 
60.  Have  used  most  of  the  posters  in  prominent 
places. 

"I  will  move  on  July  1st  to  a  larger  building 
and  will  send  you  photo  of  same  as  soon  as  I 
get  it  fixed  up." 

That  letter  explains  the  prosperous  condition 
of  Mr.  Han-ell's  business  that  the  accompany- 
ing photo  indicates  and  we  hasten  to  congratulate 
him  and  wish  him  continued  prosperity  in  his 
new  quarters. 


Edison  Phonograph  Monthly,  August,  1909    13 


Undoubtedly  his  success  with  Edison  goods 
is  due  in  great  measure  to  the  fact  that  he  has 
followed  the  advice  given  through  these  columns 
from  time  to  time  in  regard  to  carrying  a  com- 
plete stock  of  Records  and  machines  and  adver- 
tising his  goods  in  the  various  ways  we  suggest. 

The  interior  arrangement  of  his  store  is  ad- 
mirable indeed. 

His  several  types  of  machines  are  so  placed 
as  to  in  turn  catch  the  eye  of  a  customer  on 
entrance. 

On  the  left  wall  of  the  store  he  has  arranged 
his  Record  stock,  using  for  that  purpose,  as  the 
picture  discloses,  the  tray  system,  whose  superior 
advantages  have  frequently  been  recounted  by 
us. 

Suspended  from  the  ceiling  above  the  Record 
stock  is  a  neat  display  of  horns  with  dwarf 
palms  artistically  arranged  between,  creating  a 
pleasing  effect. 

Mr.  Harrell's  success  can  be  duplicated  by  any 
other  Edison  Dealer  who  is  not  content  to  wait 
for  business  to  come  to  him  but  who  displays 
the  same  energy  and  enterprise  by  going  after 
the  business. 


The  corporate  name  of  the  1).  S.  Johnston  Co., 
of  Seattle,  Wash.,  was  changed  on  July  ist  to 
The  Eilers  Music  House.  The  new  firm  will  be 
a  corporation  with  a  capital  of  $3,000,000,  of 
which  D.  S.  Johnston  will  be  the  head,  and  will 
form  a  chain  of  forty  stores,  reaching  from  Cali- 
fornia to  Alaska,  and  handling  musical  instru- 
ments and  supplies. 


Mrs.  N.  A.  H.  Bromley,  an  Edison  Dealer  at 
5113  Market  street,  Philadelphia,  writes  us  most 
interestingly  of  the  methods  she  successfully  em- 
ploys to  advertise  her  stock.  Banner,  window 
and  sign  displays  to  catch  the  eye  of  the  shopper 
and  passerby  are  supplemented  by  an  evening 
concert.  We  regret  that  we  have  not  space  to 
print  her  letter  in  its  entirety,  for  her  enthusiasm 
is  as  infectious  as  her  optimism  is  unbounded. 
To  her  suggestion  that  she  be  supplied  with 
some  advertising  Records  to  use  at  her  evening 
recitals  for  the  purpose  of  calling  attention  to  the 
fact  that  she  handles  Edison  goods  and  inviting 
people  in  to  see  and  hear  thpm,  we  replied  in 
part  as  follows: 

"About  two  years  ago  we  distributed  to  Job- 
bers and  Dealers  an  advertising  Record  pre- 
pared for  use  at  Phonograph  Concerts,  etc.  We 
still  have  a  small  quantity  of  them  on  hand.  We 
would  suggest  that  you  apply  to  your  Jobber  for 
one,  and  if  he  doesn't  have  them  in  stock,  ask 
him  to  order  a  small  quantity  from  the  factory 
with  his  hr>r  shipment  of  other  goods. 


We  have  had  in  mind,  for  some  time,  issuing 
further  Records  along  these  same  lines.  Your 
letter  again  points  out  the  necessity  for  doing  so 
promptly  and  the  matter  will  be  taken  up  as 
soon  as  convenient. 

At  the  present  time  our  Recording  Department 
people  are  very  busy  and  we  probablv  could  not 
break  in  on  their  work  by  asking  for  more  of 
these  special  Records." 

We  invite  the  attention  of  other  Dealers  to 
this  proposition  and  shall  be  pleased  to  receive 
their  early  comments   and  suggestions. 


The  following  is  an  example  of  how  the  news 
columns  of  a  paper  may  be  utilized  at  times  to 
furnish  material  for  original  and  efficacious  ads. 
The  point  is  of  course  to  "strike  while  the  iron 
is  hot"  by  adopting  the  suggestion  while  the 
news  item  is  still  fresh  in  the  public  mind: 

HOW  TO  EARN  $3,000  A  WEEK 
The  Buffalo  Express  of  June  20th  devoted  a  whole 
page  to  Vesta  Tilley,  the  highest  salaried  artist  in 
vaudeville,  who  is  just  completing  a  tour  of  this 
country,  and  who  sails  for  her  home  in  London,  July 
4th.  Miss  Tilley  is  the  one  woman  in  vaudeville  who 
receives  $3,000  a  week.  She  has  made  10  records  for 
the   P)dison    Phonograph,    all   of   which    may   be   had    at 

A.  L.  Irons  Music  Store, 
Westfield,  N.  Y. 


Stolen  Phonograph 

William  Kuelman,  an  Edison  Dealer  of  An- 
tioch,  111.,  sold  a  Triumph  Machine,  No.  60661, 
to  one  W.  C.  Wells,  on  the  installment  plan. 
After  making  one  payment  Wells  left  town, 
taking  the  machine  with  him.  As  it  is  possible 
that  some  attempt  may  be  made  to  dispose  of  the 
machine  Dealers  are  requested  to  be  on  the 
lookout  and  notify  Mr.  Kuelman  in  event  of 
such  an  occurrence. 


WANTED 

Dealers  in  all  cities  not  now  represented 
to  handle  the  Edison  Business  Phonograph. 
The  demand  for  this  up-to-date  device  for 
handling  business  correspondence  is  rapidly 
growing  and  Dealers  who  take  on  this  line 
now  will  not  only  profit  from  the  start  but 
will  have  a  franchise  that  will  be  more  and 
more  valuable  as  time  passes.  Write  for 
particulars    to 

EDISON  BUSINESS  PHONOGRAPH  CO. 

ORANGE,  N.  J. 


14     Edison  Phonograph  Monthly,  August,  1909 

Ready  Made  Ads 


Sales  to  date  of  the  new  Fireside  Phonograph 
prove  that  the  public  demand  for  this  popular 
priced  machine  was  not  overestimated.  The 
Fireside  is  the  machine  that  you  should  push  and 
advertise  noiu  if  you  would  share  in  the  profits 
of  the  first  rush. 

The  below  ready-made  ads.  will  help  you  in 
your  advertising. 

Send  for  the  electro  at  once.  Insert  your  ads. 
in  your  local  newspaper  as  soon  as  possible  after 
the  electros  reach  you — not  once,  but  repeatedly 
— and  watch  your  sales  grow.  Spasmodic  adver- 
tising seldom  if  ever  brings  results;  it  is  the 
persistent  advertiser  that  brings  home  the  money. 
Remember  that  we  supply  the  illustrations  only. 
We  do  not  furnish  copy.  If  the  ads.  accompany- 
ing the  below  cuts  (and  we  consider  them  excel- 
lent for  general   purposes)    do  not  appeal  to  you 


employ   your   ingenuity   to   produce    something   in 
that  line  that  will  satisfy  your  ideas. 

Try  your  hand  at  this  and  see  how  easy  it 
comes   to   you. 

The  name  of  the  machine  itself  should  excite 
your  imagination  in  that  respect.  The  word 
"Fireside"  is  suggestive  of  an  abundance  of 
good,  readable  advertising  copy  that  may  be 
built  around   it. 

Your  local  happenings,  current  general  events, 
the  season  of  the  year — these  and  a  thousand 
other  things  will  furnish  ideas  for  attractive, 
interesting  ads.  if  you  will  sit  down  and  devote 
a  few  minutes  to  the  subject. 

We  will  send  electros  shown  in  the  ads.  either 
in  single  column  (No.  719)  or  double  column 
(No.  720)  or  both,  if  you  will  agree  to  use  it 
and  send  us  a  copy  of  the  paper  containing  your 
ad.     Write  to  us  today. 


THE    FIRESIDE 


We  want  everyone  who  has 
not  yet  experienced  the  delight 
of  owning  and  listening  to  an 
Edison  Phonograph  to  come 
to  us  today  and 

hear  the  New 
Fireside  Model 

There  is  only  one  way  to  know 
how  good  the  Edison  Phono- 
graph is  and  that  is  to  hear  it. 
Nothing  can  descrihe  it. 

{Dealer's  Na?ne  and  Address} 


THE    FIRESIDE 


The  musical  talent  of  all 
nations  is  at  your  disposal  if 
you 

Own  an  Edison 
Phonograph 

May  we  show  you  the  New 
Fireside  Model  retailing  at 
$22.00  and  explain  how  easy 
it  is  to  own  one?  Let's  talk 
it  over. 

[Dealer's  Name  and  Address) 


Illustration  in  above  is  Electro  No.  719 


Illustraiion  in  above  is  Electro  No.   719 


Edison  Phonograph  Monthly,  August,  1909     15 

Advance  List 

Of  Edison  Standard  and  Edison  Amberol   Records 

for  October,   1909 

r M  yHE  Standard  and  Amberol  Records  listed  below  will  be  shipped  from  Orange  in  time  to  reach 
i      all  Jobbers  in  the  United  States  and  Canada  before  September  25th,  igog,  all  things  being  favor- 

M  able,  and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  September  24th.  They  must  not,  how- 
ever, be  exhibited,  demonstrated,  or  placed  on  sale  by  Jobbers  or  Dealers  until  8  A.  M.  on  Sep- 
tember 25th.  Supplements,  Phonograms,  Bulletins  and  Hangers  trill  be  shipped  with  Records.  These 
may  be  distributed  to  Dealers  after  September  20th,  but  must  not  be  circulated  among  the  public  be- 
fore September  25th.  Jobbers  and  Dealers  may,  however,  deposit  Supplements  and  Phonograms  in 
in  Mail  Boxes  or  Post  Offices  after  5  P.  M.  on  September  24th,  for  delivery  on  the  following  day. 
Jobbers  are  required  to  place  orders  for  October  Records  on  or  before  August  10th.  Dealers  should 
place  October  orders  with  Jobbers  before  August  10th  to  insure  prompt  shipment  when  Jobber's  stock 
is  received. 

Edison  Standard  Records  for  October 

10217  Oriental  Dance  Victor  Herbert  and  His  Orchestra 

One  of  the  attractive  numbers  in  "Wonderland,"  a  musical  extravaganza  written  by  Mr. 
Herbert.  The  makeup  of  Mr.  Herbert's  orchestra  includes  a  greater  number  of  violins  and 
other  string  instruments  than  is  usually  the  case  with  orchestras  used  for  Record-making  and 
this  selection,  in  particular,  is  unusually  striking  in  the  stringed  instrument  effects.  Publishers, 
M.  Witmark  &  Sons,  New  York. 

10218  My  Wife's  Gone  to  the  Country  Edward  M.  Favor 
The  singer's  wife  has  gone  to  the  country,  leaving  him  to  his  own  devices,  and  his  joy  knows 

no  bounds.  The  real  comedy  of  the  song  is  in  the  words,  "Hurrah!"  "Hurrah!"  sung  after 
some  of  the  lines  in  the  refrain.  The  song  is  a  popular  one  in  vaudeville  theatres.  Or- 
chestra accompaniment.  Music,  Ted  Snyder;  words,  Geo.  Whiting  and  Irving  Berlin; 
publishers,  Ted  Snyder  Co.,  New  York. 

10219  Lonesome  Byron  G.  Harlan 

As  may  be  expected  from  its  title,  this  is  a  sentimental  song  in  which  the  singer  complains 
that  he  is  lonesome  without  his  loved  one.  It  was  written  by  Geo.  W.  Meyer  who  also  wrote 
"Under  the  Irish  Moon"  (our  Record  No.  10181)  and  "Whistle  and  I'll  Wait  for  You"  (our 
Record  No.  10205).     Orchestra  accompaniment.     Publisher,  F.  A.  Mills,  New  York. 

10220  A  Passing  Fancy  Edison  Concert  Band 

C.  H.  Rollinson,  the  composer  of  this  selection,  is  the  writer  of  many  band  and  orchestra 
compositions  and  his  name  is  a  familiar  feature  of  every  band  or  instrumental  programme. 
This  selection  is  attractive  and  it  is  well  rendered  by  our  Concert  Band.  Publishers,  Oliver 
Ditson    Co.,    Boston,    Mass. 

10221  Pay  More  Attention  to  Me  Ada  Jones 

Eliza  Jackson  is  admonishing  her  second  husband  to  pay  more  attention  to  her  and  avoid 
the  fate  of  Number  One,  who  became  careless  in  this  respect  at  a  Salome  ball.  The  day 
following  his  carelessness  an  accident  with  a  razor  happened  at  his  home,  and  then  a 
carriage  with  some  plumes  on  top  took  him  away.  Miss  Jones'  coon  dialect  makes  Liza's 
meaning  quite  clear.  Orchestra  accompaniment.  Music  and  words,  Benj.  Hapgood  Burt; 
publishers,  Jerome  H.  Remick  &  Co.,  New  York. 

10222  Sweet  Hour  of  Prayer  Edison  Mixed  Quartette 
A  delightfully  rendered  Record  of  this  well-known  sacred  selection.     Every  collection  of  sacred 
Records  will   include  it.     Unaccompanied.     Music,  Wm.   B.   Bradbury;    words,   Rev.   W.   W. 
Walford. 

10223  I'm  Crazy  When  the  Band  Begins  to  Play  Pete  Murray 
A  march  song  by  the  same  writers  as  "Meet  Me  in  Rosetime,  Rosie"  (our  Record  No.  10079). 

It  is  sung  in  "Miss  Innocence,"  Anna  Held's  musical  production.  The  chorus  has  a  sweet 
melody  that  is  out  of  the  ordinary.  Orchestra  accompaniment.  Music,  Jean  Schwartz;  words, 
Wm.  Jerome;   publisher,  Shapiro,  New  York. 

10224  Uncle  Remus  American  Symphony  Orchestra 
A  characteristic  march  with  special  effects  such   as  ought  to  go  with  a  title  like  this.     The 
accompanying  effects  are  Southern.     Composer,   Marvin  Bean ;   publishers,  The  John   Church 
Co.,  New  York. 


16    Edison  Phonograph  Monthly,  August,  1909 

10225  I'm  Going  to  Tell  On  You  Frederic  Rose 

Another  of  those  "kid"  songs  depicting  happenings  of  childhood.  Johnny  Jones  has  played 
hookey,  and  one  of  his  girl  friends  has  threatened  to  tell  teacher  and  his  mother.  The  song 
is  given  with  a  two-voice  effect,  for  Johnny  repeats  the  chorus  in  a  taunting  manner.  Mr. 
Rose's  return  this  month  will  be  welcomed  by  his  large  following  among  Phonograph  owners. 
Orchestra  accompaniment.  Music,  W.  Raymond  Walker;  words,  Jos.  H.  McKeon ;  publishers, 
Atlas  Music  House,  New  York. 

10226  Under  the  Honeymoon  Miss  Stevenson  and  Mr.  Stanley 

A  serio-comic  duet  in  which  the  singers  declare  they  do  not  want  to  spoon  in  a  wooden  hut, 
in  a  palace  or  in  any  other  place  but  under  the  sweet  honeymoon.  The  duet  work  of  Miss 
Stevenson  and  Mr.  Stanley  is  most  effective  in  this  Record.  Orchestra  accompaniment.  Music, 
Ben  M.  Jerome;  words,  Edward  Madden;  publishers,  The  Trebuhs  Pub.  Co.,  New  York. 

10227  Parody  on  "The  Old  Oaken  Eucket"  Nat  M.  Wills 

To  attempt  to  say  much  about  this  parody  would  be  to  spoil  its  fun.  You  must  hear  Mr. 
Wills  sing  it  for  our  Record  and  get  it  at  first  hand.  It  is  well  worth  the  hearing,  and  it's  a 
Record  that  you'll  play  every  time  you  want  to  amuse  your  friends.  Orchestra  accompaniment. 
The  parody  is  original  with  Mr.  Wills,  as  is  the  case  with  most  of  his  vaudeville  work. 

10228  Lola  Waltz  United  States  Marine  Band 
A  concert  waltz  played  with  the  characteristic  snap  and  vim  of  this  famous  band  organization. 
No  more  successful  series  of  band  Records  have  ever  been  put  out  by  us  than  those  made  by 
the  United  States  Marine  Band.     Composer,  Carl  Friedemann. 

10229  One  Good  Turn  Deserves  Another  Josie  Sadler 

A  comic  waltz  song  in  German  dialect.  The  title  is  the  exclamation  of  Wilhelmina  as  she 
dances  with  Heinie  Schmidt.  Orchestra  accompaniment.  Music,  Alfred  Solman;  words, 
Alfred  Bryan;   publishers,  Jos.  W.  Stern  &  Co.,  New  York. 

10230  Santa  Lucia  Whitney  Brothers  Quartette 

This  Record  introduces  a  new  combination  of  artists  to  the  Edison  public.  The  Whitney 
Brothers  Quartette,  as  its  name  indicates,  is  composed  of  four  brothers,  all  of  whom  possess 
remarkably  fine  voices.  Their  quartette  work  is  truly  artistic.  "Santa  Lucia"  is  an  old 
Italian  folk  song  and  many  who  hear  it  will  recognize  it  by  its  melody,  even  if  they  do  not 
by  its  title.     It  is  sung  unaccompanied. 

10231  I  Wish't  I  Was  In  Heaven  Sittin'  Down  Edward  Meeker 

One  of  those  coon  songs  that  are  marked  for  wide  popularity,  in  spite  of  an  inexpressive  title 
and  words  without  much  meaning.  It  is  a  song  of  the  darkey  who  is  always  either  hunting 
work  or  getting  fired,  and  whose  present  ambition  is  to  be  in  Heaven,  with  St.  Peter  handing 
him  a  crown.  Orchestra  accompaniment.  Music  and  words,  Fleta  Jan  Brown;  publishers, 
M.  Witmark  &  Son,  New  York. 

10232  Two  Old  Songs  Albert  Benzler 

An  attractive  bells  solo  with  orchestra  accompaniment  of  the  old  time  favorite  songs, 
"Suwanee  River"  and  "Blue  Bells  of  Scotland."     Orchestra  accompaniment. 

10233  When  the  Meadow  Larks  Are  Calling,  Annie  Laurie  Arthur  C.  Clough 

The  first  Record  made  by  Mr.  Clough  for  the  Edison  Phonograph.  Mr.  Clough  is  a  tenor, 
and  his  voice  is  unusually  sweet.  It  is  splendidly  adapted  to  sentimental  songs  of  this  kind. 
Orchestra  accompaniment.  Music,  Theodore  F.  Morse;  words,  Richard  H.  Buck;  publishers, 
F.  B.  Haviland  Publishing  Co.,  New  York. 

10234  Down  At  The  Huskin'  Bee  Collins  and  Harlan 

A  "Rube"  song,  set  to  the  music  of  the  popular  "S.  R.  Henry's  Barn  Dance,"  which  was 
especially  recorded  for  dancing  on  our  Amberol  Record  No.  120.  The  words  were  written 
after  the  selection  had  been  put  out  as  an  instrumental  composition,  which  is  in  itself  an 
unusual  feature.  The  words  are  happy  and  it  will  be  no  uncommon  thing  to  hear  them  sung 
while  the  composition  is  being  played  for  dancing.  The  combination  of  attractive  airs  and 
happy  verses  will  make  this  Record  one  of  the  best  sellers  on  the  October  list.  Orchestra 
accompaniment.  Music,  S.  R.  Henry;  words,  Monroe  H.  Rosenfeld ;  publishers,  Jos.  W.  Stern 
&  Co.,  New  York. 

10235  Modern  Love  Grace  Cameron 
A  comic  song,  the  sub-title  of  which  is  "Don't  You  Think  That  You'd  Find  Me  a  Useful  Sort 

of  Thing  to  Have  Around  the  House?"  The  verses  show  a  new  way  for  a  young  man  to 
propose  to  his  girl.  He  uses  such  expressions  as  "I'm  dying  to  pay  your  gas  bills,"  "I'm 
longing  to  pay  your  rent,"  "I'm  yearning  to  square  that  bill  for  the  hair  that  you  use  as  an 
ornament."  It  isn't  the  kind  of  a  proposal  that  the  average  girl  would  care  for,  but  it  makes 
a  funny  song.  Orchestra  accompaniment.  Music,  Leo  Friedman;  words,  F.  Clifford  Harris; 
publishers,   McKinley   Music   Co.,    Chicago. 

10236  Grand  Republic  March  New  York  Military  Band 
A  march  number  of  a  military  character  and  with  an  air  full  of  snap  and  go.     Its  interpreta- 
tion by  the  New  York  Military  Band  could  hardly  be  better.     Publisher,  Carl  Fischer,  N.  Y. 


Edison  Phonograph  Monthly,  August,  1909    17 

Edison  Amberol  Records  for  October 

215  Selection  from  "The  Red   Mill"  Victor   Herbert  and   His  Orchestra 

Another  splendid  Record  made  under  the  personal  direction  of  Mr.  Herbert.  The  music  of 
"The  Red  Mill"  was  Avritten  by  Mr.  Herbert,  and  the  Record,  therefore,  is  made  as  he  wants 
to  see  his  compositions  reproduced.  The  selection  includes:  "Every  Day  is  Ladies'  Day  For 
Me";  "The  Isle  of  Our  Dreams";  "When  You're  Pretty  and  the  World  is  Fair";  "Moon- 
beams" ;  "Because  You're  You" ;  "The  Streets  of  New  York" ;  "Mignonette" ;  "Finale." 
Publishers,  M.  Witmark  &  Sons,  New  York. 

216  I  Wish  I  Had  My  Old  Girl  Back  Again  Manuel  Romain 
A  sentimental  ballad  echoing  the  regret  of  the  singer  because  he  had  not  mated  with  the  girl 
whom  at  the  time  he  thought  was  quiet  and  slow.  He  has  come  to  realize  that  she  would  have 
made  the  right  kind  of  a  life  partner,  and  he  now  wishes  that  he  had  her  back  again.  An 
attractive  air  accompanies  the  words  and  the  two  make  one  of  those  songs  in  which  Mr.  Romain 
has  been  signally  successful.  Orchestra  accompaniment.  Music,  Paul  Wallace;  words,  Bal- 
lard MacDonald ;  publishers,  Jos.  W.  Stern  &  Co.,  New  York. 

217  Garden  Melody  Albert  Spalding 

This  beautiful  melody  shows  the  individuality  of  Robert  Schumann,  the  famous  composer.  It 
is  replete  with  that  profound  emotion  and  artistic  refinement  so  notable  with  this  eminent 
writer.  The  delicate  passages  of  the  composition  are  reproduced  with  a  fidelity  that  cannot 
be  obtained  on  any  other  form  of  Record.  The  absence  of  surface  noises  on  Edison  Records 
furnishes  unequalled  opportunities  for  fine  violin  work.  The  Record  is  made  with  piano 
accompaniment. 

218  I've  Got  Rings  On  My  Fingers  Billy  Murray  and  Chorus 

A  comic  song  hit  in  Lew  Field's  production,  "The  Midnight  Sons."  If  this  song  does  not 
become  known  from  coast  to  coast,  it  will  not  be  because  it  does  not  possess  the  essential 
features  of  catchy  melody  and  words  that  attract  attention.  The  hero  of  the  song  is  Jim 
O'Shea,  who  was  cast  away  upon  an  Indian  Isle.  The  natives  made  him  a  chief  and  called 
him  "Ji-ji-boo  Jhai,"  and  the  line  in  the  chorus  in  which  his  name  is  used  ought  to  alone 
make  the  song  a  success.  Orchestra  accompaniment.  Music,  Maurice  Scott;  words,  Weston  & 
Barnes;   publishers,  C.  B.  Harms  and  Francis,  Day  &  Hunter,  New  York. 

219  Turkey  in  the  Straw  Sketch  Golden  and  Hughes 

Another  of  the  sketches  with  which  Golden  and  Hughes  are  making  such  a  hit  in  vaudeville. 
An  exchange  of  funny  remarks  with  the  accompaniments  of  coon  shouts  in  dialect,  leads  up 
to  the  singing  of  "Turkey  in  the  Straw,"  a  song  with  which  Mr.  Golden  has  been  identified 
since  he  made  his  first  Record  for  the  Edison  Phonograph.  The  rendition  is  even  better  here 
than  given  on  the  shorter  Record.     This  selection  will  add  to  Mr.  Golden's  fame. 

220  Selection  from  "Maritana"  Edison  Concert  Band 

"Maritana"  was  the  most  popular  opera  written  by  William  Vincent  Wallace,  who  was  born 
in  Waterford,  Ireland,  June,  1814.  "Maritana"  was  produced  for  the  first  time  in  London, 
November  15,  1845.  It  has  since  been  regarded  as  one  of  the  standard  operas  and  is  always 
included  in  the  repertoire  of  English  singing  operas.  This  selection  contains  "Introduction  to 
the  Opera";  "That  Voice,  'Tis  Hers";  "Duet  and  Ensemble";  "Finale  of  Second  Act"  and 
"With  Rapture  Glowing" ;  Finale  of  Third  Act.     Publisher,  Carl  Fischer,  New  York. 

221  My  Pony  Boy  Ada  Jones  and  Chorus 

A  cowboy  song  with  all  the  effects  characteristic  of  Records  of  this  kind.  The  song  gives  Miss 
Jones  another  opportunity  to  display  her  wonderful  versatility.  She  is  quite  as  much  at  home 
in  singing  about  her  cowboy  as  she  has  been  in  songs  of  various  dialects.  The  assistance  given 
her  by  a  chorus  of  male  voices  adds  to  the  attractiveness  of  the  Record.  Orchestra  accompani- 
ment.    Music,  Charley  O'Donnell;   words,  Bobby  Heath;   publishers,  Jerome  H.  Remick  &  Co. 

222  Dinah  Dear  Collins  and  Harlan 
These  old-time  Record-making  artists  were  never  more  successful  than  in  their  presentation  of 
coon  duets,  of  which  "Dinah  Dear"  is  a  simon  pure  specimen.  The  scene  is  laid  in  the  South, 
and  the  words  refer  to  the  life  so  characteristic  of  the  Southern  darkey.  The  Record  shows 
that  Collins  and  Harlan  have  lost  none  of  their  ability  to  reproduce  songs  of  this  kind.  Orches- 
tra accompaniment.  Music  and  words,  John  Larkins  and  Chris  Smith;  publishers,  Thompson 
Music  Co.,  New   York. 

223  Seneca  Waltz  P.  J.  Frosini 

An  accordion  solo  unaccompanied  and  one  of  Mr.  Frosini's  own  compositions.  It  is  played  in 
concert  style.  It  is  no  exaggeration  to  say  that  this  artist  has  no  rival  on  the  vaudeville  stage. 
In  playing  at  the  leading  vaudeville  houses,  he  is  always  billed  as  "Frosini,  Wizard  of  the 
Accordion." 

224  I'll  Go  Where  You  Want  Me  to  Go,  Dear  Lord  James  F.  Harrison 

Of  all  the  artists  in  the  Edison  catalogue,  none  could  give  a  more  impressive  rendition 
of  this  sacred  selection  than  Mr.  Harrison.  His  fine  baritone  voice  and  his  training  as 
a  church  choir  singer  fit  him  for  solo  work  of  this  kind.  The  selection  is  perhaps  not  as  well 
known   as   some   of  the   old-time   favorites,   but   it  will    be   none   the    less   favorably  received 


1 8     Edison  Phonograph  Monthly,  August,  1909 

wherever  it  is  heard.  Orchestra  accompaniment.  Music,  Carrie  E.  Rounsefell;  words,  Mary- 
Brown. 

225  Love's  Old  Sweet  Song  Whitney  Brothers    Quartatt 

The  first  Amberol  Record  made  by  this  quartette.  J.  L.  Molloy's  sentimental  ballad  was 
never  given  a  more  delightful  reproduction  on  a  talking  machine  Record  than  is  here  presented. 
This  Record,  together  with  the  one  shown  in  the  list  of  two-minute  selections,  will  put  the 
Whitney  Brothers  in  a  high  niche  among  Edison  artists.  They  sing  unaccompanied.  The 
words  of  this  song  were  written  by  G.  Clifton  Bingham. 

226  Old  Comrades  March  United  States  Marine  Band 

It  is  no  exaggeration  to  class  this  Record  as  one  of  the  best  band  Records  ever  produced  by 
the  National  Phonograph  Company  or  any  other  manufacturer  of  talking  machines.  It  shows 
to  an  unusual  degree  the  true  band  quality.  Many  instruments  are  heard  and  the  definition  of 
each  is  notably  good.  We  especially  invite  attention  to  this  Record.  "Old  Comrades  March" 
is  a  well-known  German  military  composition,  its  German  title  being  "Alte  Kameradin." 
Composer,  C.  Teike;  publisher,  Carl  Fischer,  New  York. 

227  If  I  Only  Had  a  Home  Sweet  Home  Will  Oakland 

The  counter-tenor  Records  being  made  by  Mr.  Oakland  are  eagerly  awaited  each  month  by 
thousands  of  Phonograph  owners,  who  find  his  selections  a  source  of  great  pleasure.  Mr. 
Oakland  has  achieved  remarkable  fame,  considering  the  short  time  he  has  been  making 
Records.  This  song  is  descriptive  of  the  poor  lad  who  found  life  a  hardship,  because  he 
never  had  a  home,  sweet  home.  Orchestra  accompaniment.  Music,  A.  L.  McDermott;  words. 
J.  Johns;  publisher,  Will  Rossiter,  Chicago. 

228  Cupid's  Telephone  Ada  Jones  and  Billy  Murray 

One  of  those  conversational  duets  that  reminds  one  favorably  of  the  sextette  in  "Florodora." 
It  is  sung  in  the  musical  comedy,  "Havana"  and  is  one  of  the  best  things  in  the  show.  As  may 
be  inferred  from  the  title,  it  is  a  song  of  the  telephone,  an  instrument  that  gets  considerable, 
attention  in  "Havana."  Orchestra  accompaniment.  Music,  Leslie  Stuart;  words,  George 
Arthurs;  publishers,  Chappell  &  Co.,  New  York. 

229  Selection  from  "It  Happened  in  Nordland"  Victor  Herbert  and  His  Orchestra 
"It  Happened  in  Nordland"  enjoyed  a  long  run  in  New  York  and  other  large  cities  some  two 

or  three  years  ago.  At  the  time,  the  numbers  in  the  score  were  sung  and  whistled  everywhere. 
Our  Record  introduces  "Bandana  Land."  "The  Matinee  Maids,"  "Indian  Dance,"  "Absinthe 
Frappe."  "The  Knot  of  Blue"  and  march  finale,  "The  Commandress-in-Chief."  Composer, 
Victor  Herbert;    publishers,   M.  Witmark  &  Sons,  New  York. 

230  I  Wonder  if  This  Funny  Little  Boy  Loves  Me  Grace  Cameron 
Here  is  a  "kid"  song  that  will  make  a  hit.     It  is  a  song  of  childish  love  making  in  which 

a  little  girl  sings  about  the  funny  little  boy  next  door,  who  kisses  her  through  the  pickets  in  the 
fence.     Miss  Cameron's  imitation  of  a  child  singing  the  chorus  is  one  of  the  best  things  sh«  has 
done  since  she  joined  the  Edison  forces.     Orchestra  accompaniment.     Music,   Seymour  Furth ; 
words,  Geo.  W.  Day;  publishers,  Seymour  Furth  Music  Pub.  Co.,  New  York. 
31     Scatter  Seeds  of  Kindness  Edison  Mixed  Quartette 

An  organ  accompaniment  adds  to  the  charm  of  this  well-known  sacred  selection.  No  other 
comment  is  needed  about  a  hymn  so  well  known  as  this.  Music,  S.  J.  Vail;  words,  Mrs.  Albert 
Smith. 

232  Dream  of  the  Tyrolienne  Edison  Venetian  Trio 

This  delightful  composition  is  included  in  the  Edison  catalogue  of  two-minute  Records.  (It  is 
Record  No.  8349)  and  is  given  as  a  violin  and  flute  duet.  It  is  even  more  attractive  in  the 
four-minute  song,  for  the  violin,  flute  and  harp  form  an  ideal  combination  for  music  of  this 
character.     Composer,  Aug.  Labitsky;  publisher,  Carl  Fischer,  New  York. 

233  B.  P.  O.  E  -Elks  Song  Nat  M.  Will. 

Although  Mr.  Wills  sings  in  a  semi-humorous  manner  about  the  "best  people  on  earth,"  there 
is  much  in  the  words  of  his  song  that  reflect  the  more  serious  sentiment  and  motives  back  of 
this  great  organization.  Elks  generally  will  appreciate  both  the  humor  and  sentiment  of  the 
selection.     Orchestra  accompaniment.     Like  all  of  Mr.  Wills'  selections  this  is  original. 

234  Opeeche  New  York  Military  Band 

An  Indian  Intermezzo  having  a  musical  individuality  all  its  own.  It  does  not  copy  earlier 
compositions,  as  many  selections  are  disposed  to  do,  especially  if  put  out  by  the  same  writers. 
Composer,  Jack  Glogan ;  publishers,  Helf  &  Hager  Co.,  New  York. 

Three  Amberol  Records  in  Italian 

5001     Del  tempio  al  limitar,— "Pescatori  di  Perle"   {Bizet) 

Francesco   Daddi  and  Vincenzo  Reschiglian 

5004  Ah!  lo  vedi, — ''Cavalleria  Rusticana"    (Mascagni)  Maria  Avezza  and  Francesco  Daddi 

5005  Verranno  a  te  sull'  aure, — "Lucia"   {Donizetti)  Maria  Avezza  and  Francesco  Daddi 


Edison  Phonograph  Monthly,  August,  1909     19 

Advance  List 

Of  50  Special  Edison  Amberol  Records  for  October 

r  M  11IE  50  Amberol  Records  listed  below  will  be  shipped  from  Orange  in  time  to  reach  all  Jobbers 
M  in  the  United  States  and  Canada  before  September  25th,  IQOQ,  all  things  being  favorable,  and 
JL.  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  September  24th.  They  must  not,  however,  be 
exhibited,  demonstrated,  or  placed  on  sale  by  Jobbers  or  Dealers  until  8  A.  M.  on  September  25th. 
Supplements  and  Bulletins  will  be  shipped  with  Records.  These  may  be  distributed  to  Dealers  after 
September  20th,  but  must  not  be  circulated  among  the  public  before  September  25th.  Jobbers  and 
Dealers  may,  however,  deposit  Supplements  in  Mail  Boxes  or  Post  Offices  after  5  P.  M.  on  Septem- 
ber 24.U1,  for  delivery  on  the  following  day.  Jobbers  are  urged  to  place  orders  for  these  Special 
Records  on  or  before  August  loth.  Dealers  should  place  orders  with  Jobbers  before  August  loth  to  in- 
sure prompt  shipment  when  Jobber's  stock  is  received. 

This  Special  List  is  being  issued  to  partially  meet  the  demand  for  a  larger  catalogue  of  Edison 
Amberol  Records  and  also  to  provide  an  adequate  number  of  Records  suitable  for  Dancing.  The 
longer  playing  length  makes  the  Amberol  Record  ideal  for  Dancing  purposes. 

235  The  Sunny  South  Edison  Concert  Band 

A  selection  of  the  following  Southern  plantation  songs:  "Way  Down  Upon  the  Suwanee 
River,"  "Listen  to  the  Mocking  Bird,"  "My  Old  Kentucky  Home,"  "Old  Black  Joe"  and 
"Dixie."     The  arrangement  is  by  J.  Bodewalt  Lampe  ;  publishers,  J.  H.  Remick  &  Co.,  New  York. 

236  Burlesque  Opera  Nat  M.  Wills 

The  title  of  this  Record  and  the  fact  that  Mr.  Wills  makes  it  are  sufficient  to  give  any  one  a 
good  idea  of  its  character,  especially  if  that  one  has  seen  Mr.  Wills  on  the  vaudeville  stage. 
Mr.  Wills'  burlesque  of  an  operatic  performance  is  one  of  the  funniest  things  in  the  list. 

237  The  Bird  on  Nellie's  Hat  Ada  Jones 

Of  all  the  comic  songs  in  the  catalogue  of  Standard  Records  few  had  greater  popularity  than 
"The  Bird  on  Nellie's  Hat."  Additional  verses  are  here  given,  and  the  fact  that  Miss  Jones 
sings  the  song  gives  the  Record  even  greater  value.  Orchestra  accompaniment.  Music,  Alfred 
Solman;  words,  Arthur  J.  Lamb;  publishers,  Jos.  W.  Stern  &  Co.,  New  York. 

238  Selection  from  "Woodland"  American  Symphony  Orchestra 
Another  popular  seller  in  the  two-minute  list.  The  two-minute  Record  included  three  selec- 
tions from  "Woodland."  This  one  includes  six,  as  follows:  "Prince  Eagle's  Entrance";  "Bye 
Bye,  Baby";  "The  Tale  of  a  Turtle  Dove";  "If  You  Love  Me,  Lindy" ;  "Dainty  Little 
Ingenue."  The  musical  fantasy,  "Woodland,"  is  one  of  the  most  successful  productions  by 
Pixley  &  Luders.     Publishers,  M.  Witmark  &  Son,  New  York. 

239  Won't  You  Come  Over  to  My  House?  Will  Oakland 
A  sentimental  song  of  the  kind  adapted  to  Mr.  Oakland's  counter-tenor  voice.     This,  too,  is 
made  over  because  of  its  great  popularity  in  the  two-minute  list.     Mr.  Oakland's  rendition  will 

be  found  even  more  attractive  than  that  given  it  by  Mr.  Gillette  on  the  shorter  Record. 
Orchestra  accompaniment.  Music,  Egbert  Van  Alstyne;  words,  Harry  Williams;  publishers, 
Jerome  H.  Remick  &  Co.,  New  York. 

240  How  Sandy  Proposed  Ada  Jones  &  Len  Spencer 

This  original  sketch  by  Mr.  Spencer  is  rather  a  story  of  how  Sandy  did  not  propose.  He  had 
courted  Jean  for  a  long  time  and  he  was  rather  slow  in  asking"  the  fateful  question.  The 
Record  tells  how  Jean  brought  him  around  to  the  proposing  point,  and  then  he  wondered 
how  it  happened. 

241  Ballet  Music  from  Faust — 1  and  2  Edison  Concert  Band 

It  includes  the  "Waltz  Corps  de  Ballet"  and  "Ensemble  of  Helen  and  Trojan  Maidens,"  both 
from  Gounod's  great  opera.  These  selections  from  "Faust"  are  well  known  to  music  lovers. 
Publishers,  Chappell  &  Co.,  New  York. 

242  Father  Has  a  Tender  Heart  Edward  M.  Favor 

Still  another  of  the  "father"  songs,  in  which  he  is  again  made  the  butt  of  a  series  of  comic 
verses.  One  of  his  achievements  in  the  tenderness  line  was  to  "beat"  it  to  the  rear  when  a 
battle  took  place  and  thereby  save  a  number  of  men  he  might  have  killed.  Orchestra  accom- 
paniment.    Music  and  words,  Harry  D.  Kerr;  publishers,  M.  Witmark  &  Sons,  New  York. 

243  The  Old  Rustic  Bridge  by  the  Mill  Ernest  Pike  &  Peter  Dawson 
One  of  the  old-time  sentimental  songs  that  tells  the  tale  of  love  and  unfulfilled  vows.     The 
singers   are   among   the    leaders   on   the   staff   of   our  London   Recording   Department,    and   the 
harmony  of  their  voices  on  this  Record  will  delight  all  who  hear  it.     We  have  listed  few  duet 
Records  so  good  as  this  one.     Orchestra  accompaniment.     Composer,  T.  Skelly. 


20     Edison  Phonograph  Monthly,  August,  1909 

244  Uncle  Josh  in  a  Photograph  Gallery  Cal  Stewart 

Another  four  minutes  of  fun  at  the  expense  of  Uncle  Josh,  whose  adventures  in  a  photograph 

gallery  are  quite  as  laughable  as  any  of  those  previously  given  on  Phonograph  Records.  As 
usual,  the  sketch  is  original  with  Mr.  Stewart. 

245  Nautical  Airs  Alexander  Prince 

A  fine  concertina  Record  by  one  of  the  best  artists  in  Great  Britain.  The  selection  includes, 
"Sailing" — that  most  melodious  of  seafaring  songs;  'Asleep  in  the  Deep";  "They  All  Love 
Jack,"  with  its  delightful  refrain;  Stephen  Adam's  huge  success,  "The  Midshipmite" ;  "Death 
of  Nelson" ;   a  most  lively  hornpipe,  and  "Rule  Brittania." 

246  For  All  Eternity  Alan  Turner 

This  famous  baritone  song,  the  text  of  which  speaks  of  love  everlasting,  is  set  to  a  melody 
that  reflects  the  beauty  of  its  lines.  Translated  into  the  different  languages,  it  is  sung  by  all 
the  leading  vocalists  here  and  abroad.  This  song  is  also  one  of  the  best  Records  in  the  two- 
minute  list.  Orchestra  accompaniment.  Music,  Angelo  Mascheroni;  words,  S.  A.  Herbert; 
publishers,  Edward  Schuberth  &  Co.,  New  York. 

247  Woodland  Whispers  American  Symphony  Orchestra 

A  characteristic  number,  showing  brilliant  figures  for  flute  and  clarinet,  with  an  original  setting 
for  strings  that  portray  the  composer's  conception  of  the  sounds  of  the  forest.  Written  by 
Alphons  Czibulka,  the  well-known  European  composer  of  operettas  and  concert  pieces.  Pub- 
lisher, Carl  Fischer,  New  York. 

248  Waiting  Edith  Chapman 

A  sentimental  ballad  and  one  of  the  most  popular  compositions  of  Harrison  Millard,  a  noted 
writer  of  high-class  songs.  It  is  perfectly  fitted  to  Miss  Chapman's  delightful  soprano  voice. 
Orchestra  accompaniment.  Words,  E.  H.  Flagg:  publishers,  T.  B.  Harms  Company,  New 
York. 

249  Come  Back  to  Erin  Ernest  Pike  &  Peter  Dawson 

This  song  of  world-wide  popularity  will  serve  to  still  further  enhance  the  vogue  that  these 
British  artists  cannot  fail  to  secure  in  this  country  because  of  their  excellent  duet  work.  The 
singers  alternate  in  solo  work  and  sing  together  in  the  choruses.     Composer,  Claribel. 

250  Banjo  Medley  Vess  L.  Ossman 

A   banjo   solo   introducing:     "Wildflower,"    "The   Whitewash   Man,"    and  "Yankiana    Rag." 

The  first  two  selections  are  vaudeville  hits  and  the  last-named  is  being  featured  in  Anna 
Held's   show,    "Miss    Innocence." 

251  Two  Grenadiers  Earl  Cartwright 

While  too  much  cannot  be  said  about  the  quality  of  this  standard  song,  the  most  interesting 
feature  about  it  is  the  artist  who  made  it.  Mr.  Cartwright  is  one  of  the  best-known  baritones 
in  the  country  outside  of  grand  opera.  He  has  a  beautiful  baritone  voice.  Whether  singing 
from  oratorio  or  simple  ballads,  he  is  a  delight  to  all  who  hear  him.  This  Record  will 
please   all  who  admire  musical  things  of  the  better  class. 

252  Faust  Waltz  American  Symphony  Orchestra 

This  waltz  from  Gounod's  famous  opera  is  the  finale  of  the  second  act.  Its  melody  is  known 
to  everyone  having  any  acquaintance  with  music.     Publisher,  Carl  Fischer,  New  York. 

253  Crown  Diamonds  Overture  National   (London)   Military  Band 

This  overture  contains  snatches  of  the  principal  airs  in  "Crown  Diamonds,"  in  which  the 
unrivalled  Patti  once  sang.  The  Record  shows  Auber's  genius  for  composing  lively  music. 
The  overture  opens  with  a  delightful  melody  and  is  followed  by  a  gay  air.  A  theme  is  then 
given  out  by  the  brass  to  an  accompaniment  of  chromatic  scales. 

254  I'm  Getting  Ready  for  My  Mother-in-Law  Edward  Meeker 

A  song  of  the  man  who  is  preparing  to  receive  his  mother-in-law,  who  has  promised  to  come 
for  a  six-weeks'  stay.  The  things  that  he  has  framed  up  for  her  will  either  put  her  out  of 
business  entirely  or  establish  her  reputation  for  ability  to  overcome  any  situation  and  survive 
any  hardship.  Orchestra  accompaniment.  Music  and  words,  Jack  Norworth;  publishers, 
York  Music  Publishing  Co.,  New  York. 

255  Teddy  Bear's  Picnic  American  Symphony  Orchestra 
A  still  further  makeover  of  one  of  the  most  attractive  orchestra  selections  in  the  two-minute 
list.  The  Amberol  Record  provides  an  opportunity  for  a  number  of  characteristic  effects 
that  were  not  possible  on  the  two-minute  Record.  When  we  say  it  is  twice  as  good  as 
the  shorter  Record,  Phonograph  owners  will  appreciate  that  it  is  an  unusually  good  selection. 
Composer,  John  W.  Bratton;  publishers,  M.  Witmark  &  Sons,  New  York. 


Edison  Phonograph  Monthly,  August,  1909     21 

256  Where  the  Sunset  Turns  the  Ocean's  Blue  to  Gold  Byron  G.  Harlan 

No  one  who  has  heard  Mr.  Harlan  sing  this  well-known  sentimental  ballad  on  the  Standard 
Record  will  fail  to  want  it  in  its  longer  form  on  the  Amberol  Record.  The  latter  Record 
will  give  it  a  new  popularity  and  one  that  will  probably  keep  it  in  the  Amberol  catalogue 
as  long  as  it  has  been  in  that  of  the  shorter  Records.  Orchestra  accompaniment.  Music,  H.  W. 
Petrie;  words,  Eva  Fern  Buckner;  publishers,  Jos.  W.   Stern  &  Co.,  New  York. 

257  A  Broken  Heart  National   (London)   String  Quartette 

A  delightful  composition  exquisitely  played  by  a  string  quartette,  which  is  a  novelty  in  the 
Edison  catalogues.  "A  Broken  Heart"  was  writen  by  Ernest  Gillet,  a  composer  of  a  number 
of  selections  of  the  better  grade. 

258  Ever  of  Thee  Ernest  Pike  &  Peter  Dawson 

Here  is  an  old-time  sentimental  ballad  so  well  known  that  our  Record  of  it  will  be  hailed 
with  delight  by  lovers  of  old-time  songs  everywhere.  The  admirable  blending  of  voices  and 
artistic  singing  of  Mr.  Dawson  and  Mr.  Pike,  give  the  song  a  rendition  that  is  truly  delightful. 
Orchestra  accompaniment.     Music,  Foley  Hall;  publishers,  Willis  &  Hall,  London. 

259  Forgotten  Melodies  Alexander  Prince 

A  special  arrangement  for  concertina,  including  the  following  songs:  "Maggie  Murphy's 
Home,"  "Molly  and  I  and  the  Baby,"  "Katie  Connor,"  "Daisy,"  "Two  Little  Girls  in  Blue," 
"See-Saw,"  "Annie  Rooney,"  and  "For  Old  Time's  Sake." 

278  Just  Some  One  Manuel  Romain 

This  sentimental  ballad  is  too  good  to  confine  it  to  the  two-minute  list,  in  which  it  is  given 
as  No.  9847,  and  where  it  is  also  sung  by  Mr.  Romain.  This  Amberol  Record  adds  another 
verse  and  chorus  and  gives  Mr.  Romain  a  better  opportunity  to  do  the  song  justice.  The  violin 
obligato  played  with  the  choruses  is  a  pretty  feature.  Orchestra  accompaniment.  Music  and 
words,  Will  R.  Anderson.     Publishers,  M.  Witmark  &  Sons,  New  York. 

279  The  Blind  Boy  in  the  Gallery  Digby  Bell 

A  talking  Record  in  which  Mr.  Bell  portrays  the  city  newsboy  who  has  taken  a  little  blind 
friend  to  the  gallery  of  a  theatre  to  "see  the  show."  Of  course,  the  blind  boy  cannot  see,  but 
the  newsboy  tells  him  about  the  show  as  it  progresses,  with  all  the  characteristic  language  of 
the  street.    The  Record  is  both  humorous  and  pathetic.    The  words  are  original  with  Mr.  Bell. 

280  Sally  In  Our  Alley  Whitney  Brothers  Quartette 

This  old  English  song  is  given  an  effective  rendition  by  this  remarkable  quartette  of  brothers. 
The  work  of  the  quartette  is  a  little  different  in  character  from  any  similar  organization  we 
have  had.  It, shows  the  great  pains  that  the  Whitneys  have  taken  to  perfect  themselves  in 
quartette  singing.     Unaccompanied.     Music,  Henry  Carey. 

281  My  Love,  My  Paradise  Thomas  Chalmers 

A  sentimental  song  with  words  and  music  quite  out  of  the  ordinary.  The  music  is  by 
Ernest  R.  Ball  and  the  words  by  Dave  Reed.  These  writers  became  famous  for  their  produc- 
tion of  "Love  Me  and  the  World  is  Mine"  (our  Record  No.  9371).  This  new  song  is  different 
from  their  earlier  success,  and  although  it  may  not  achieve  the  same  widespread  popularity, 
it  is  delightful  both  in  words  and  music.  Orchestra  accompaniment.  Publishers,  M.  Wit- 
mark  &  Sons,  New  York. 

282  He's  A  Cousin  of  Mine  Ada  Jones 

One  of  the  best  selling  Records  in  the  two-minute  catalogue  in  spite  of  the  fact  that  it  has  been 
before  the  public  in  Record  form  since  December,  1906.  It  is  our  Record  No.  9412.  This 
Record  contains  more  verses  and  Miss  Jones'  voice  is  better  suited  to  the  song  than  that  of  Mr. 
Roberts,  who  made  the  two-minute  Record.  Orchestra  accompaniment.  Music,  Chris  Smith 
and  Silvio  Hein;  words,  Cecil  Mack.    Publishers,  Gotham-Attucks  Music  Co.,  New  York. 

283  My  Faith  Looks  Up  To  Thee  Miss  Chapman  and  Mr.  Harrison 

A  new  musical  setting  in  the  form  of  a  duet  by  soprano  and  baritone  by  P.  A.  Schnecker  on 
the  text  of  the  familiar  hymn  by  Dr.  Lowell  Mason.  It  is  a  sacred  selection  of  the  higher 
grade.  It  is  impressively  rendered  by  Miss  Chapman  and  Mr.  Harrison,  both  of  whom  had 
wide  experience  in  church  singing.     Publisher,  G.  Schirmer,  New  York. 

284  When  the  Bell  in  the  Lighthouse  Rings  Gus  Reed 

The  lover  is  leaving  his  bonny  Kate,  but  declares  that  he  will  return  and  wed  her  when  tne 
bell  in  the  lighthouse  rings.  Mr.  Reed  has  a  noble  basso  voice,  and  he  displays  it  to  good 
advantage  in  this  selection.  Orchestra  accompaniment.  Music,  Alfred  Solman;  words,  Arthur 
J.  Lamb.    Publishers,  Jos.  W.  Stern  &  Co.,  New  York. 


22     Edison  Phonograph  Monthly,  August,  1909 

18  Records  Made  Especially  for  Dancing 

260  Ange  D'Amour  New  York  Military  Band 

One  of  the  earlier  and  best  known  waltzes  of  Emil  Waldteufel,  the  celebrated  European 
composer  of  dance  music.     Publisher,  Carl  Fischer,  New  York. 

261  Confidence  Waltz  New  York  Military  Band 

Another  famous  waltz  by  Emil  Waldteufel. 

262  Cremonia  Waltz  New  York  Military  Band 

The  waltz  is  arranged  from  the  following  celebrated  classic  compositions  written  by  Theo.  M. 
Tobani:  "Flower  Song,"  "Stabat  Mater,"  "Nazareth,"  "Sweet  Spirit,  Hear  My  Prayer," 
"Mignonne,"  and  "Melody  in  F."     Publisher,  Carl  Fischer,  New  York. 

263  Gypsy  Baron  "Treasure"  Waltz  New  York  Military  Band 

This  waltz  is  from  "The  Gypsy  Baron,"  the  popular  operetta  by  Johann  Strauss,  frequently 
styled  "the  waltz  king."  It  is  an  attractive  Record,  whether  used  for  dancing  or  merely 
for  entertainments. 

264  Good  Night  Waltz  New  York  Military  Band 

A  special  arrangement  of  the  following  selections:  "My  Dream  Waltz,"  "Auld  Lang  Syne," 
"Good  Night,  Ladies,"  "Merrily  We  Roll  Along"  and  "Home,  Sweet  Home." 

265  Super ba  Lancers — 1st  and  2nd  Figures  New  York  Military  Band 

266  Superba  Lancers — 3rd  and  4th  Figures  New  York  Military  Band 

267  Superba  Lancers — 5th  Figure  New  York  Military  Band 

The  lancers  are  given  complete  on  these  three  Records,  made  wit!  calls.  No  one  need  now 
be  without  the  facility  for  dancing  the  lancers  on  any  and  all  occajions.  The  "Superba  Lan- 
cers" were  written  by  T.  H.  Rollinson,  and  are  published  by  Oliver  Ditson  Company,  New 
York. 

268  Petunia  Quadrille—  1st  and  2nd  Figures  New  York  Military  Band 

269  Petunia  Quadrille— 3d  and  4th  Figures  New  York  Military  Band 

270  Petunia  Quadrille— 5th  Figure  (and  Waltz  J  New  York  Military  Band 

This  quadrille  was  written  by  R.  Schlepegrell  and  is  given  complete  on  these  three  Records. 
Calls  are  also  included,  for  a  quadrille  with  calls  seems  to  be  in  greater  demand  than  one 
without. 

27 1  To  the  Front  Two-Step  New  York  Military  Band 

An  attractive  band  Record  in  addition  to  its  utility  for  dancing.  Composer,  F.  Karasek.  Pub- 
lisher, Carl  Fischer,  New  York. 

272  Dixie  Blossoms  Two-Step  New  York  Military  Band 

A  composition  by  Percy  Wenrich.  Made  for  dancing  purposes  but  quite  as  entertaining  when 
used  in  any  other  way.     Publishers,  Jerome  II.  Remick  &  Co.,  New  York. 

273  The  Whitewash  Man  Medley  Two-Step  New  York  Military  Band 

Introduces  "The  Whitewash  Man,"  "Meet  Me  in  Rosetime,  Rosie,"  and  "Yankee  Doodle's 
Come  to  Town." 

274  Dublin  Daises  Two-Step  New  York  Military  Band 

Another  composition  by  Percy  Wenrich.     Publishers,  Jerome  H.  Remick  &  Co.,  New  York. 

275  Lucky  Moon  Three-Step  New  York  Military  Band 

Specially  recorded  for  the  three-step  dance.  It  is  played  in  the  proper  tempo  for  dancing. 
Composer,  George  Stevens.     Publisher,  Vandersloot  Music  Pub.  Co.,  Williamsport,  Pa. 

276  Animation  Schottische  New  York  Military  Band 

A  useful  Record  for  a  dance  whether  at  home  or  in  a  hall.  Composer,  J.  C.  Heed.  Publisher, 
Carl  Fischer,  New  York. 

277  How'dy  Hiram,  Barn  Dance  New  York  Military  Band 

For  the  reigning  barn  dance.  The  music  is  characteristic  of  country  life,  in  which  the  barn 
dance  has  always  played  an  important  part.  Composer,  Leo  Friedman.  Publishers,  McKinley 
Music  Co.,  Chicago,  111. 


Edison  Phonograph  Monthly,  August,  1909     23 

Trade    Bulletins 


Sales  Department  Bulletin   No.  34 

July  5,  1909 
Trade  Information  for  U.  S.  Dealers 

All  correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY,  SALES- 
DEPARTMENT,  Orange,  N.  J 


IMPORTANT  ANNOUNCEMENT. 

For  some  time  past  our  corps  of  experts  have 
been  endeavoring  to  devise  a  plan  whereby  we 
could,  in  a  measure,  overcome  some  of  the  ob- 
jectionable features  of  our  present  type  of  horn, 
and  in  presenting  the  Edison  "Cygnet"  Horn  for 
your  consideration,  we  believe  we  have  secured  a 
horn  wrhich  will  meet  with  your  approval,  as 
exhaustive  tests  have  proven  that  we  have  not 
only  obtained  an  increased  volume  of  sound,  but 
much  better  results  phonographically. 

The  "Cygnet"  Horn  (together  with  a  suitable 
crane),  will  be  ready  for  shipment  on  or  about 
September  ist,  1909,  and  this  will  place  our  Job- 
bers and  Dealers  in  a  position  where  they  can 
secure  such  quantities  of  these  goods  as  they  may 
require  for  their  fall  trade. 

Description. 

We  submit,  herewith,  a  description  of  the  new 
horn  and  crane  for  your  information : 

An  upright  horn,  mounted  on  top  of  the  Pho- 
nograph; in  shape  somewhat  suggestive  of  a 
swan's  neck,  hence  its  name  (Cygnet,  or  young 
swan),  which  leaves  the  space  in  front  of  the 
machine  free  and  clear. 

The  horn  is  sectional  (for  convenience  in 
packing),  consisting  of  two  parts — the  bell  and 
a  detachable  curved  stem,  with  a  metal  flexible 
connection,  which  takes  the  place  of  the  cus- 
tomary rubber  horn  connection. 

The  horn-crane  consists  of  a  socket,  and  two 
curved  rods  (also  for  convenience  in  packing). 
The  lower  part  is  called  the  support-rod  and  the 
upper  suspension-rod.  The  socket  is  fastened  to 
the  back  of  the  Phonograph  cabinet,  central  with 
the  cylinder. 

Properly  applied,  the  whole  weight  of  the  horn 
must  be  sustained  by  the  crane  when  the  Repro- 
ducer is  raised  up  clear  of  the  Record.  (See  in- 
struction sheets  re.  Cygnet  Horn  and  Crane.) 

The  new  horn  has  a  great  advantage  over  the 
old  style  straight  horn  in  that  it  does  not  take 
up  any  extra  room,  furthermore,  it  can  always 
remain  suspended  on  the  crane,  wrhether  the  ma- 
chine is  playing,  or  the  cabinet  is  closed. 

This  horn  also  has  the  distinct  advantage  that 
it  can  be  turned  through  an  arc  of  180  degrees, 
permitting  the  machine  to  be  placed  in  a  con- 
venient position,  and  the  horn  can  be  pointed  in 
almost  any  direction. 

Separate  "Cygnet"  Horn  Equipments. 

Cygnet  Horns,"  which  may  be  used  on  any 
Edison    Fireside,    Standard,    Home;    Triumph    or 


Alva  Phonographs,  together  with  a  suitable  horn- 
crane,  may  be  obtained  upon  order,  shipments  to 
be  made  about  September  ist,  1909,  at  the  fol- 
lowing prices: 

CYGNET   HORNS    AND    CRANES,    COMPLETE. 

Regular  black,  with  gold  stripes: 

Dealer.  List. 

Cygnet  No.  10 $6.00  net         $7.50  net 

Cygnet  No.  n 6.50  net  8.00  net 

Oak  or  Mahogany: 

Cygnet  No.  10 10.25  net         12.50  net 

Cygnet  No.  11 10.50  net         13.00  net 

In  ordering,  kindly  specify 

Cygnet  No.  10 — for  use  on  Fireside,   Standard 

and  Home  Phonographs; 
Cygnet  No.   n — for   use  on  Triumph  or  Alva 
Phonographs. 
Edison    PhonograpJis    Equipped    with    "Cygnet' 
Horns. 
The   Edison   "Cygnet"    is    a   new   type   upright 
sectional  horn,  which  may  be  used  on  any  of  the 
following    types    of    Edison    Phonographs,    viz.: 
Fireside,    Standard,    Home,    Triumph    and   Alva, 
which  will  be  supplied  upon  order  with  any  such 
machines    (in   place  of  the   regular   black  horn), 
on    and    after    September    ist,    1909,    at    an    addi- 
tional  price   of  $5.00   each,   list,   making  the    list 
prices    of    such    machines   when    so   equipped,    as 
follows: 
Color — Regular  black  with  bold  stripes. 

Standard,  regular $30.00  with  10  petal  horn 

Home,         regular 40.00  with  10  petal  horn 

Triumph,  regular 60.00  with  11  petal  horn 

Fireside,  combination.  27.00  with  10  petal  horn 
Standard,  combination .  3  5.00  with  10  petal  horn 
Home,  combination.  45.00  wTith  10  petal  horn 
Triumph,  combination.  65.00  with  11  petal  horn 
Alva,  combination.    90.00  with  11  petal  horn 

Also  customary  oak  cabinet  Phonographs,  with 
"Cygnet"  horns,  finished  in  oak,  to  match  cabi- 
net, at  the  following  prices: 

Standard,  regular $35.00  with  10  petal  horn 

Home,         regular 45.00  with  10  petal  horn 

Triumph,  regular 65.00  with  11  petal  horn 

Fireside,    combination.    32.00  with  10  petal  horn 

Standard,  combination.   40.00  with  10  petal  horn 

Home,        combination.    50.00  with  10  petal  horn 

Triumph,  combination.   70.00  with  11  petal  horn 

Alva,  combination.    95.00  with  11  petal  horn 

Mahogany  Cabinet  Phonographs,  with  "Cygnet" 

horns,  finished  in  mahogany,  to  match  cabinet,  at 

the  following  prices: 

Standard,  regular $42.00  with  10  petal  horn 

Home,         regular 53-oo  with  10  petal  horn 

Triumph,  regular 80.00  with  11  petal  horn 

Fireside,  combination.  39.00  with  10  petal  horn 
Standard,  combination.  47.00  with  10  petal  horn 
Home,  combination.  58.00  with  10  petal  horn 
Triumph,  combination.  85.00  with  11  petal  horn 
Alva,  combination .  1 10.00  with  1 1  petal  horn 

All  of  the  above  subject  to  regular  Machine 
discounts. 

Note — All     "Idelia'      Phonographs     will     be 


24    Edison  Phonograph  Monthly,  August,  1909 


equipped  with  Mahogany  "Cygnet"  horns,  with- 
out additional  cost,  the  list  price  to  remain  at 
$125.00. 

It  is  our  purpose  to  continue  all  of  our  present 
types  of  machines,  with  regular  horns,  but  the 
new  horn  permits  the  trade  an  option  on  the  up- 
right horn  (in  black,  oak  or  mahogany  finish), 
thereby  supplying  more  variety  than  has  here- 
tofore been  possible,  thus  meeting  a  trade  de- 
mand  which   has   been   insistent. 

These  new  goods  may  be  placed  upon  sale  as 
soon  as  received,  but  we  will  exercise  caution 
in  shipping  into  a  certain  territory  at  the  same 
time,   where  Jobbers'   orders   have   been   received. 

Orders  should  be  placed  immediately,  thus 
giving  us  an  opportunity  to  prepare  for  the  de- 
mand,  which   we  feel   certain   is   assured. 


Suspended  List,  July  20 \  19C9 

Superseding  All  Previous  Lists 

This  list  is  supplemental  to  the  Suspended  Lists 
which  appeared  in  the  June,  1908,  and  succeeding 
issues  of  the  Edison  Phonograph  Monthly. 
These  are  still  in  force  and  must  be  given  the 
consideration  by  the  Trade  as  if  reprinted  in  full 
herewith. 

CAI...  Re<llan<ls — T.   J.  Hammott. 

COLO.,    Rocky    Foid — The    Bolton    Music   Co., 

Pueblo — Silver  State  Music  Co. 
ME..   Hallowell — J.    C.   Whittier   Co. 

Jobbers  and  Dealers  are  asked  not  to  supply 
any  of  the  above  named  firms  with  our  appa- 
ratus, at  addresses  given  or  any  other  address. 

REINSTATED. 
ORE..   Portland — Eiler's   Piano    House. 


Foreign  Records 

And  now,  Mr.  Edison  Dealer,  wre  are  going 
to  have  a  short  talk  about  a  branch  of  the  busi- 
ness that  we  feel  is  not  receiving  the  attention 
on  the  part  of  Dealers  that  it  deserves.  We 
refer  to  the  sale  of  Foreign  Records. 

Consistently  and  often  we  have  pointed  out  to 
you  in  these  columns  the  advisability  of  putting 
in  a  good  stock  of  carefully  selected  Foreign 
Records  and  then  going  after  the  trade  that  they 
are  most  likely  to  attract. 

Your  choice  of  numbers  must,  of  course,  be 
regulated  by  the  nationalities  of  the  foreigners 
who  reside  in  your  locality;  your  method  of  at- 
tracting the  attention  of  this  trade,  to  be  effec- 
tive, should  be  a  departure  from  the  conventional 
"ad"   in   a  local   paper. 

We  make  an  exception  to  the  statement  if 
the  "ad"  be  placed  in  a  paper  printed  in  the 
native  tongue  of  the  foreign  population,  as  we 
consider  such  an  "ad"  one  of  the  best  possible 
methods  of  attracting  attention. 

If  there  is  no  such  paper  in  your  locality  we 
suggest  that  some  method  be  employed  that  will 
bring  the   subject   in    a   forcible   way   directly    to 


the  attention  of  the  prospective  trade,  such  as  a 
letter  mailed  to  each  family  announcing  your 
stock  and  inviting  them  to  your  store  to  hear 
the  Records. 

Or  you  might  arrange  a  concert  of  native  se- 
lections, being  careful  to  give  it  as  much  pub- 
licity as  possible. 

An  effective  way  of  advertising  the  affair 
would  be  by  hand  bills  or  transparency  printed 
in  the  native  language  and  sent  through  the  for- 
eign district. 

Give  your  program  as  much  variety  as  pos- 
sible and  note  the  reception  given  each  Record 
as  played  to  guide  yourself  in  future  orders.  We 
intend  to  suggest  from  time  to  time  in  these 
columns   programmes   for   such   concerts. 

A  great  many  Edison  Dealers  have  awakened 
to  the  enormous  possibilities  of  this  trade. 

Others  have  not,  and  we  propose  to  continue 
calling  the  subject  to  their  attention  as  'there  is 
absolutely  no  good  reason  why  almost  every 
Dealer  in  this  business  can  not  successfully  at- 
Lra.U  Jiich  tiade  to  himself,  there  being  very  few 
cities  or  towns  that  have  not  their  quota  of 
foreign  born  population. 

Invariably  they  are  music  lovers  and  natur- 
ally prefer  the  music  and  songs  of  their  native 
lands,  so  that  it  should  only  be  necessary  to  make 
a  sale  or  two  to  establish  a  good  business  in 
machines  and   Records. 

Our  Foreign  Record  Catalogues  are  most  com- 
plete, embracing  songs  and  musical  selections 
given  by  the  best  talent  of  all  the  nationalities 
that  are  represented  in  any  numbers  in  this 
country,  so  that  there  is  no  danger  of  inability  to 
supply  your  trade  once  it  is  established. 

In  addition  to  the  field  that  your  locality  may 
offer  for  sales  among  foreigners  there  is  the 
probability  of  these  Records  finding  popularity 
among  the  native  born. 

There  is  no  reason  why  a  music  lover  should 
not  be  attracted  by  the  melodies  of  a  foreign 
people  when  rendered  by  recognized  artists  and 
when  such  numbers  are  recorded  as  representing 
the  best  compositions  of  that  people. 

So  that  you  have  a  double  reason  to  carry  a 
stock  of   Foreign  Records — you  can  sell  them 

TO   BOTH   FOREIGNERS   AND    NATIVES. 

Think  the  subject  over  carefully,  Mr.  Dealer, 
and  act. 


Correction 

In  the  July  issue  of  the  Phonograph  Monthly 
in  an  article  treating  on  the  subject  of  Repro- 
ducer Exchange  we  stated  that  "all  combination 
attachments  {Gem  excepted)  will  contain  the 
present  Model  H  Reproducer."  This  was  in  er- 
ror, as  the  Model  H  Reproducer  will  form  part 
of  all  attachments. 


Edison  Phonograph  Monthly,  August,  1909 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Birmingham — Talking  Machine   Co. 

Mobile — W.  H.  Reynalds. 

Montgomery — R.    L.    Penlck. 
ARK.,  Fort  Smith — R.    C.    Bollinger   Music   Co. 
CAL.,   Los   Angeles — Southern   Cal.   Music   Co. 

Saerumento — A.   J.   Pommer   Co. 

San  Franelseo — P.  Bacigalupi  &  Sons. 
Pacific    Phonograph   Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 
CONN.,   New   Haven — Pardee-Ellenberger   Co. 
D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 
GA..  Atlanta — Atlanta  Phonograph  Co. 
Phillips  &  Crew  Co. 
\\  aycross — Youmans   Jewelry    Co. 
IDAHO,  Boise — Eiler's   Piano  House. 
ILL.,  Chicago — Babson   Bros. 
Lyon    &    Healy. 
James  I.  Lyons. 
The    Vim   Co. 
Montgomery  Ward   &   Co. 
Rudolph  Wurlitzer   Co. 
Peoria — Clias.  C.  Adams  &  Co. 

Peoria   Phonograph   Co. 

Qulney — Quincy  Phonograph   Co. 

IND.,    Indianapolis — Indiana   Phono.    Co. 

Kipp-Link  Phonograph  Co. 
IOWA,    Des    Moines — Harger   &   Blish. 
Hopkins   Bros.   Co. 
Dubuque — Harger  &  Blish. 
Fort   Dodge — Early  Music   House. 
Sioux   City — Early   Music   House. 
KY.,  Louisville — Montenegro-Riehm  Music  Co. 

LA.,    New    Orleans — William    Bailey. 

National   Automatic   Fire   Alarm   Co. 

MAINE.  Bangor — S.  L.  Crosby  Co. 
Portland — W.  H.   Ross   &   Son. 

MD.,   Baltimore — E.  F.  Droop  &  Sons  Co. 
MASS.,  Boston — Boston  Cycle  &  Sundry  Co. 
Eastern  Talking  Mach.     Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Fitehburg — Iver  Johnson   Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
New    Bedford — Household  Furnishing  Co. 
Springfield — Flint    &    Brickett    Co. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 
MICH..   Detroit — American   Phono.   Co. 

Grinnell    Bros. 
MINN.,  Minneapolis — Minnesota    Phono.  Co. 
St.   Paul — W.  J.  Dyer  &   Bro. 
Koehler   &   Hinrlchs. 
MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Louis — Koerber-Brenner  Music  Co. 
Sllverstone   Talk.   Mach.   Co. 

MONT.,  Helena — Frank  Buser. 
NEB..  Lincoln — Ross  P.  Curtice  Co. 

H.   E.   Sidles   Phono.   Co. 
Omaha — Nebraska  Cycle  Co. 

Shultz  Bros. 

If.  H.,  Manchester — John  B.  Varlck  Co. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark —  A    O.    Petit 
Paterson — James  K.   O'Dea, 
Trenton — Stoll   Blank   Book   and  Station- 
ery Co. 
John  Sykes. 

M.  Y.,  Albany — Finch  &  Hahn. 
Astoria — John    Rose. 
Brooklyn — A.    D.    Matthews'    Sons, 
Buffalo — W.   D.   Andrews. 
Elmira — Elmlra  Arms  Co. 


GloversvUle — American    Phono,    Co, 
Kingston — Forsyth    &   Davis. 
New    York    City — Blackman    Talking   Ma- 
chine  Co. 

J.    F.   Blackman   &   Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.   Davega  Co. 

Jacot  Music   Box  Co. 

Victor   H.   Rapke. 

Siegel-Cooper  Co. 

John   Wanamaker. 
Oswego — Frank  E.  Bolway. 

Rochester — Mackie   Piano,   O.    &  M.   Co. 

talking  Machine  Co. 
Schenectady — Finch  &  Hahn. 

Jay   A.  Rickard   &   Co. 
Syracuse — W.    D.   Andrews. 
Troy — Finch   &   Hahn. 
Utica — Arthur    F.    Ferriss. 

William  Harrison. 

Utica  Cycle  Co. 

OHIO,  Canton — Klein  &  Heffelman   Co. 
Cineinnati — Ball-Fintze    Co. 
Milner  Musical  Co. 
Rudolph   Wurlitzer   Co. 
Cleveland — Eclipse  Musical  Co. 
Columbus — Perry  B.  Whitsit  Co. 
Dayton — Niehaus  &  Dohse. 
Newark — Ball-Fintze   Co. 
Toledo — Hayes   Music  Co. 
OREGON,   Portland — Graves   Music  Co. 
OKLA.,  Oklahoma  City — Smiths  Phono.  Co. 
PENNA.,   Allentown — G.    C.    Aschbach. 
Easton — The  Werner  Co. 
Philadelphia — Louis   Buehn    &   Bro. 
C.  J.  Heppe  &  Son. 
Lit  Bros. 

Penn    Phonograph    Co. 
John    Wanamaker. 
Western  Talking  Mach.  Co. 
H.  A.   Weymann  &   Son. 
Pittsburg— Standard  Talk.  Mach. 
Scranton — Ackerman   &  Co. 

Technical   Supply  Co. 
WUliamsport — W.    A.    Myers. 
R.  I.,  Providence — J.  A.   Foster  Co. 
Household   Furniture  Co. 
J.  Samuels  &  Bro. 

TENN.,  Knoxville — Knoxville  Typewriter  and 
Phonograph  Co. 

Memphis — F.  M.  Atwood. 
O.  K.  Houck  Piano  Co. 

Nashville — Magruder   &  Co. 

Nashville  Talking  Mach.  Co. 
TEX.,  Dallas — Southern  Talking  Machine  Oo. 

El  Paso — W.  G.  Walz  Co. 

Fort   Worth — Cummlngs,   Shepherd   &  Co, 

Houston — Houston  Phonograph  Co. 

San  Antonio — H.  C.  Rees  Optical  Co. 
UTAH,  Ogden — Proudflt  Sporting  Goods  Co. 

Salt  Lake  City — Clayton-Daynes  Music  Ca. 
VT.,   Burlington — American    Phono.    Co. 
VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Bruce  &  Brown  Co.,   Inc. 

Eiler's   Music    House. 

Spokane — Spokane  Phonograph  Co. 
WIS.,   Milwaukee — Lawrence   McGreal. 
CANADA,  Quebec — C.    Robitaille. 

St.   John — W.   H.   Thorne   &  Co.,   Ltd. 

Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 

Toronto — R.   S.   Williams   &    Sons  Co.,  Ltd 

Winnipeg — R.  S.  Williams    &     Sons  Co.,  Ltd 


Oo. 


Broaden 
'tour  Field 


— and  increase  your  sales.     A  dealer  makes  a  serious  mistake 
by    selling  records  and  instruments   for  amusement    purposes 
alone.     There  is  besides  the   amusement  field  the  vast  field  of 
education  from  which  can  be  reaped  an  abundant  business.     Here 
the  dealer  can  increase  the  sale  of  records  to  those  who  already 
own  phonographs,  and  can  sell  both  instruments  and  records  to  a 
very  large  number  of  cash  customers  who  would  never  think  of  buy- 
ing a  phonograph  except  for  educational  purposes.     All  this  is  made 
possible  through 

I.C.S.  LANGUAGESYSTEM 

PHONOGRAPH 

There  is   a   great  opportunity   for  you  to   sell   I.  C.  S.  Lan- 
guage  Outfits   to   people  who   are    going   abroad   or  who   desire 
to  learn  a  language  for  the  sake  of  the  knowledge  of  it  alone;  to 
those  who  desire  to  qualify  for  positions  as  translators  and  for- 
eign correspondents;  and  to  foreigners  who  wish  to  learn  to 
speak  English.      No  sledge  hammer  is  needed  to  get  it 
clearly  into  your  head  that    this  presents    a  sure  way 
of   broadening  your   field  of  work    and    increasing 
your    sales.      For    the    sake  of    good    business 
sense,  boom  the  I.  C.  S.  Language  feature  of 
the  business. 

International 
Correspondence   Schools 

SCRANTON,  PA. 


<©£  EDISON 
PHONOGRAPH 
MONTHLY 


Vol.  VII 


September,   1909 


No.  9 

SHORT 
SERMONS 

FROM 
FAMILIAR 

TEXTS 


BLESSED 
ARE  THE 
PACEMAKERS 


^/Te  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  September,  1909 


Short  Sermons  from  Familiar  Texts 

Opening  of  the  Fall  Campaign 

Continuous  Exchange  Proposition  Misunderstood 

Important  to  Jobbers  ..... 

British  Numbers  Duplicated  in  Domestic  Catalogue 

A  New  Catalogue  of  Phonograph  Parts 

Fireside  and  Amberol  Sales     .... 

Demonstration  at  the  Home  .... 

President  Diaz  Honors  the  Edison  Phonograph 

New  Combination  Type  Gem  Phonograph  .  .  5 

W.  H.  Hug  Addresses  Ohio  State  Association      .  .  6 

Home  Recording     ...... 

New  Operas  by  Herbert         .  .... 

Locating  Menlo  Park         .  .  .  8 

Whitney  Bros.  Quartette  ....  8 

Selling  the  Goods  .  .  .  .  9 

Sousa's  Band  .  .  .  .  .  .10 

Labor  Day  Displays  .  .  .  .  .  12 

Edison  Phonographs  Will  Sell  Amberol  Records  .     12 

The  Other  13,000  .  .  .  .13 

Ready-Made  Ads  .  .  .  .  .  .14 

Advance  List  of  Edison    Standard  and  Edison  Amberol 

Records  for  November     .  .  .  .  .15 

Advance  List  of  25  Italian  and  15  Swedish  Standard  Records       19 

Trade  Bulletins  .  .  .  .  .  .      20 

Suspended  List  August  20,  1909  ...  20 

Jobbers  of  Edison  Phonographs  and  Records  .  .21 


"XD/Te  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,  Orange,  N.  J. 

NEW  YORK:   10  FIFTH  AVENUE 

NATIONAL   PHONOGRAPH    CO.,   LTD.,  VICTORIA    ROAD,   WILLESDEN,    LONDON,    N.    W. 

NATIONAL  PHONOGRAPH   CO.   OF    AUSTRALIA,   LTD.,    340    KENT   STREET,   SYDNEY,    N.   S.   W. 

MEXICAN    NATIONAL  PHONOGRAPH    CO.,    MEXICO    CITY. 

COMPANIA    EDISON    HISPANO-AMERICANA,    VIAMONTE    515,    BUENOS    AIRES. 

EDISON   GESELLSCHAFT,    M.   B.   H.,  IO    FREDRICH  STRASSE,   BERLIN. 

COMPAGNIE  FRANCAISE   DU    PHONOGRAPHE    EDISON,    42    RUE   DE    PARADIS,    PARIS. 

All  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J. 


Vol.  VII. 


SEPTEMBER,  1909 


No.  9 


Short  Sermons 
from  Familiar  Texts 


TEXT: 

Blessed      are 
Pacemakers . 


th 


WHICH  MEANS  that  if 
you  set  a  hot  enough 
pace  at  the  start  you'll 
kill  off  your  competitors 
before  they  get  fairly  under  way. 

When  Terry  McGovern  was 
champion  he  stayed  champion 
longer  than  any  other  man  in  his 
class  because  he  set  the  pace  in  the 
first  round  and  had  his  opponent 
scared  to  death  before  the  gong 
sounded.  It  took  Terry  more  than 
one  round  to  finish  his  man  in 
some  of  his  scraps  but  he  won 
most  of  his  fights  in  the  first  and 
many  were  won  before  he  even 
went  into  the  ring  because  the  men 
he  went  up  against  knew  they  were 
licked  before  the  fight  started. 
Terrible  Terry  was  a  pacemaker. 
And  being  a  pacemaker  applies 
just  as  aptly  to  your  case.  Get  the 
jump  on  your  competitor.  What- 
ever you  think  he's  going  to  do, 


do  it  and  beat  him  to  it.  If  his 
windows  are  twice  as  big  as  yours 
make  yours  work  twice  as  hard. 

If  he  advertises  in  the  news- 
papers once  a  week,  advertise  twice 
and  double  on  the  space.  If  he 
sends  out  printed  matter  and  cir- 
culars on  Monday  send  yours  out 
on  Friday  and  follow  them  up  on 
Monday  so  that  while  he  may  be 
hitting  the  nail  on  the  head,  by 
the  time  he's  ready  to  hit  again 
there's  no  nail  for  him  to  hit. 
You've  driven  it  in  and  are  start- 
ing on  a  new  one. 

As  a  precedent  for  pacemakers, 
take  Edison  for  example.  Every- 
thing he  has  done  set  the  pace  in 
its  particular  industry.  He  pro- 
duced the  first  sound  reproducing 
instrument  and  all  such  instru- 
ments have  followed  his  pace. 
The  Edison  alone  has  held  it. 

With  Amberol  Records,  the 
"Fireside,"  Victor  Herbert  and 
Sousa  and  the  name  Edison,  you 
have  enough  talking  points  to  set 
a  pace  so  hot  you'll  put  the  "rock- 
a-bye"  on  your  competitor  before 
he  comes  within  hailing  distance. 


Edison  Phonograph  Monthly, Sept.,  1909 


Opening  of  the  Fall 
Campaign 

The  first  gun  of  the  fall  campaign  was  fired 
on  August  16th,  on  which  date  practically  the 
last  detachment  of  the  company's  travelling  staff, 
after  receiving  final  instructions,  left  for  their 
field  of  operation. 

By  September  1st  every  member  of  the  staff 
will  be  at  his  post  and  the  campaign  will  then 
start  in  earnest. 

As  is  customary  each  year,  the  selling  force 
came  in  from  the  road  in  two  divisions  (the  first 
reaching  here  about  a  month  ago)  for  a  con- 
ference and  to  receive  instructions  from  the  of- 
ficers and  Sales  Department  preparatory  to  re- 
suming their  road  work. 

While  here  every  department  of  the  factory 
was  inspected,  with  a  view  to  gaining  a  thorough 
knowledge  of  the  details  of  manufacture,  views 
were  exchanged  at  daily  sessions,  and  sugges- 
tions and  advice  given  by  officials  to  the  boys  to 
guide  them  in  their  work. 

The  staff  has  been  increased  by  the  addition  of 
nine  new  members,  which  will  enable  us  to  cover 
a  greater  territory  than  was  formerly  possible. 

Some  changes  were  also  made  in  the  territorial 
assignments  of  the  old  members  of  the  staff. 

The  addition  made  to  our  selling  force  is  an 
illustration  of  the  aggressiveness  of  the  campaign 
we  propose  to  carry  on  during  the  coming  season. 


The    Continuous   Exchange 
Proposition  Misunderstood 

In  our  August  issue  we. called  the  attention  of 
the  trade  to  the  more  important  clauses  of  the 
Continuous  Exchange  Proposition. 

Despite  that  fact,  however,  and  the  care  with 
which  every  detail  of  its  stipulations  was  ex- 
plained in  our  Sales  Department  Bulletin  of 
May  1st,  we  continue  to  receive  shipments  of 
Records  that  are  not  accompanied  by  the  neces- 
sary order. 

We  reprint  the  particular  clause  affecting  that 
feature  of  the  proposition  for  the  benefit  of  those 
who  do  not  seem  to  understand  it: 

Immediately  shipment  is  made,  enclosed  Form 
letter  (Form  1570)  must  be  sent  to  us  addressed 
to  the  "National  Phonograph  Co.,  Exchange  De- 
partment, Orange,  N.  J.,"  advising  the  total  num- 
ber of  each  kind  (cut-out  and  defective)  Records 
returned,  stipulating  the  number  of  cases  in  the 
complete  shipment.  A  prepaid  Bill  of  Lading 
must  also  be  enclosed  with  this  letter. 

You  must  also  fill  in  on  Triplicate  Exhange 
Certificate  furnished  herewith,  (Form  1567)  the 
name  and  address  of  the  Jobber  through  whom 
you  want  this  exchange  transaction  handled. 


Dealers  must,  at  the  same  time,  send  us  an 
order  for  immediate  shipment  (using  enclosed 
Form  1571)  for  a  quantity  of  Edison  Standard 
or  Amberol  Records,  at  least  equal  to  the  number 
of  such  Records  as  he  is  returning,  which  order 
we  will  forward  to  Jobber  you  designate  when 
credit  has  been  rendered  for  Records  returned. 

Note:  Orders  MUST  be  for  STOCK  REC- 
ORDS ONLY,  and  not  for  any  Records  contained 
in  Advance  lists. 

We  wish  it  were  possible  to  place  greater  em- 
phasis upon  this  particular  clause  so  as  to  make 
an  indelible  impression  on  the  Trade;  for  the 
disregard  of  its  provisions  entails  an  amount  of 
correspondence,  delay  and  dissatisfaction  that  is 
quite  as  annoying  as  it  is  unnecessary. 

Dealers  should  remember  that  we  must  get  the 
order;  it  should  not  be  sent  to  the  Jobber. 

It  will  reach  him  without  unnecessary  delay 
after  we  have  rendered  credit  covering  the  re- 
turn. 

In  further  explanation  we  would  advise  that 
the  orders  sent  with  the  returned  Records  may 
consist  of  either  all  Standard,  all  Amberol,  or  a 
combination  of  both;  provided,  however,  that 
when  a  greater  number  is  ordered  than  returned, 
or  when  Amberols  are  ordered  and  Standards  re- 
turned, the  Dealer  ordering  will  have  to  pay  the 
difference  in  price. 

In  any  event  the  number  ordered  must  equal 
the  number  returned. 

To  make  the  matter  quite  clear  we  would  state 
that  if  100  Standards  are  returned  the  Dealer 
may  order  100  Standards,  or  100  Amberols,  or  50 
of  each,  or  60  of  one  and  40  of  the  other,  etc., 
but  he  will  be  charged  the  difference  in  price 
where  the  order  exceeds  in  monetary  value  the 
return. 

It  must  be  understood  also  that  as  the  Con- 
tinuous Exchange  Proposition  is  intended  to  be  a 
permanent  feature  of  the  business,  no  special  con- 
cessions will  be  granted  to  any  one;  all  must 
abide  by  its  conditions. 

Important  to  the  Trade 

Jobbers  and  Dealers  are  requested  to  return  to 
the  factory  for  immediate  replacement  all  the 
stock  they  may  have  of  French  Record  No.  17124, 
Les  Landers  (lre  et  2e  figures),  ordered  prior  to 
August  15. 

We  recently  discovered  that  the  entire  stock 
moulded  previous  to  that  date  is  incorrect  and 
are  anxious  to  make  replacement  at  the  earliest 
possible  moment. 

Don't  neglect  your  Labor  Day  window  display 
and  don't  postpone  its  preparation.  Get  it 
started  now. 


Edison  Phonograph  Monthly,  Sept.,  1909 


British  Numbers  Duplicated 
in  Domestic  Catalogue 

We  wish  to  draw  the  attention  of  the  Trade  to 
the  fact  that  our  Domestic  Catalogue  and  Supple- 
ments contain  certain  Records  that  also  appear  in 
the  British  list. 

The  Records  and  artists  are  identical  in  every 
respect.  The  numbers  were  adopted  into  our 
catalogue  in  order  to  give  them  the  publicity  in 
this  country  that  their  excellence  demands. 

Following  is  the  list  complete,  with  corre- 
sponding numbers  in  the  British  Catalogue: 


Doinestic 
Standard 


British 
Standard 

10102      Hello   There,   Mclntyre— Jack  Lcrimer  13794 

10116  Ginger   Two-Step— Nat'l  (London)  Military  137J6 

Band 

10117  Venus    on    Earth    Waltz— Nat'l     (London)  13797 

Military  Band 

10125     Ayesha,  My  Sweet  Egyptian— Herbert  Payne  13:08 

10133     I    Don't   Care    if    There's    a   Girl   There—  13806 

Harry    Fay 

10197     Mazurka    from    Coppelia — Nat'l    (London)  13857 

Military  Band 

10200     Scotch    Reels— Alexander    Prince  13852 

10209     I   Played  My  Concertina — Arthur  Osmond  13850 

10244     Oakley  Quickstep— Oily    Oakley  13870 
Domestic                                                                                British 
Amberol                                                                               Amberol 

197  Martha  Overture— Nat'l  (London)  Military  12031 

Band 

198  Goo-goo    Land— Harry    Fay  12033 
243     The   Old   Rustic  Bridge   by   the   Mill— Pike  12006 

and    Dawson 

245     Nautical    Airs — Alexander    Prince  12005 

249     Come   Back   to   Erin — Pike   and    Dawson  12013 

253     Crown  Diamond  Overture — Nat'l  (London)  12001 

Military  Band 

257  A    Broken    Heart — Nat'l    (London)     String  12034 

Quartette 

258  Ever  of  Thee— Pike   and  Dawson  12037 

259  Forgotten    Melodies — Alexander   Prince  12027 


President  Frank  L.    Dyer 
in  London 

The  following  contribution  by  its  European 
branch  appeared  in  a  recent  edition  of  the 
Talking  Machine  World: 

"Frank  L.  Dyer,  president  of  the  National 
Phonograph  Co.,  is  a  visitor  to  these  shores, 
combining  business  with  pleasure.  He  will 
visit  Paris,  Berlin,  and  possibly  Italy  before  his 
return  home  on  September  3.  Interviewed  by 
your  correspondent,  President  Dyer  had  a  few 
interesting  words  to  say  concerning  conditions  in 
this  country.  'As  in  America,  I  find  that  the 
British  markets  are  experiencing  a  similar  gen- 
eral depression,  which  reacts  upon  this  indus- 
try. Business  with  us  has,  however,  held  up 
remarkably  well,  chiefly  owing  to  the  increased 
trade  which  usually  follows  the  introduction  of 
something  different — to  instance  the  Amberol 
Records  and  attachment.  In  combination  with 
these  and  our  new  machines  next  season's  trade 
is  likely  to  develop  very  rapidly.' 

"We  were  glad  to  learn  of  Mr.  Dyer's  intention 
to  give  evidence  before  the  Copyright  Committee. 
His  views  are  that  if  musical  copyright  must  be 
recognized  in  relation  to  Records,  the  Parliament- 
ary Bill   should   be   so   framed    as   to   disturb   our 


interests  as  little  as  possible.  No  monopoly  on 
any  one  piece  of  music  must  be  allowed,  as  such 
would  create  an  intolerable  state  of  things  very 
harmful  to  the  industry  as  a  whole.  Mr.  Dyer's 
contribution  to  this  question  will  merit  the  ap- 
preciation it  deserves  throughout  the  trade." 

The  New  Catalogue  of 
Phonograph  Parts 

We  have  been  unavoidably  delayed  in  the  pub- 
lication of  our  new  catalogue  of  Phonograph 
parts  because  of  the  inability  of  our  mechanical 
department  to  supply  complete  information. 

The  re-numbering  of  the  new  and  old  parts  has 
entailed  an  unexpected  amount  of  labor,  and  as 
the  work  is  very  far  from  completion,  it  is  alto- 
gether unlikely  that  we  shall  be  in  a  position  to 
put  the  new  catalogue  in  the  hands  of  the  trade 
for  at  least  two  months. 

This  information  is  published  because  of  the 
numerous  requests  that  are  being  received  for 
copies  of  the  old  catalogue,  the  supply  of  which 
is  completely  exhausted  and,  of  course,  will  not 
be  renewed. 


Victor  Herbert  Records 

Are  you  pushing  the  sale  of  Victor  Herbert 
Records?  With  the  addition  of  the  November 
list  we  have  one  Standard  and  four  Amberol 
selections   from  the  hands  of   Mr.   Herbert. 

The  Amberol  numbers  are  the  gems  of  four 
of  his  most  recent  and  notable  successes — "Mile. 
Modiste,"  "The  Red  Mill,"  "It  Happened  in 
Nordland"  and  "Little  Nemo"— all  tuneful 
operas,  whose  metropolitan  reception  and  sub- 
sequent popularity  throughout  the  country  attest 
to   their   musical   worth. 

These  Records  were  made  under  the  leader- 
ship and  personal  observation  and  direction  of 
Mr.  Herbert  himself  and  are  as  perfect  me- 
chanically as  they  are  musically  in  consequence. 

This  fact  should  not  be  lost  sight  of  in  ad- 
vertising these  Records.  They  are  Victor  Her- 
bert Records,  first,  last  and  always.  The  com- 
position, the  rendition,  the  supervision  and  the 
recommendation — all    are    his. 

And  that's  a  positive  guarantee  of  merit  that 
admits  of  no  argument,  for  it  is  an  incontrovert- 
ible argument  in  itself. 


WANTED-  Dealers  in  all  cities  not  now  represented 
to  handle  the  Edison  Business  Phonograph.  The  de- 
mand for  this  up-to-date  device  for  handling  business 
correspondence  is  rapidly  growing  and  Dealers  who 
take  on  this  line  now  will  not  only  profit  from  the 
start  but  will  have  a  franchise  that  will  be  more  and 
more  valuable  as  time  passes.  Write  for  particulars  to 
Edison  Business  Phonograph  Co.,  Orange,  N.  J. 


Edison  Phonograph  Monthly,  Sept.,  1909 


Fireside  and  Amberol  Sales 

From  all  points  of  the  compass  we  receive  the 
most  flattering  reports  of  the  success  that  has  at- 
tended the  introduction  to  the  public  of  the  Fire- 
side Phonograph. 

East  and  West,  North  and  South,  England  and 
Mexico,  and  far  off  Australia — all  contribute 
their  quota  to  the  ever  increasing  array  of  fa- 
vorable  comments. 

Note  what  the  trade  papers  have  to  say  on 
the  subject. 

All  agree  that  the  Fireside  is  the  one  big  hit, 
the   best  seller  of  the  season. 

And  there's  a  reason — it's  a  rich  man's  ma- 
chine at  a  poor  man's  price. 

The  Fireside  is  all  that  we  anticipated  and 
predicted  for  it.  It  filled  a  long-felt  want  in  the 
talking  machine  market. 

It  met  in  every  requirement  the  demand  of 
the  Trade  for  an  inexpensive  machine  that  pos- 
sessed   its    exceptional    advantages. 

It's  a  Popular  Phonograph  with  Popular 
Points  of  Perfection   at  a  Popular  Price. 

That  alliteration  might  be  incorporated  into 
a  pretty  good  ad,  at  that,  Mr.  Edison  Man. 

Commensurate  with  and  to  a  very  great  ex- 
tent because  of  the  popularity  of  the  Fireside  is 
the  extraordinary  impetus  that  the  sale  of  Am- 
berol Records  has  received  since  its  introduction. 

They  sold  on  the  strength  of  their  own  merits 
before;  now  their  sales  are  increasing  because  of 
the  popularity  of  the  combination  they  form  with 
the   Fireside. 

A  $22.00  machine  and  a  four-minute  Record 
— a  Phonograph  that  in  the  essential  details  of 
style,  finish  and  tone  reproduction  is  surpassed 
by  no  machine  on  the  market,  and  a  Record  that 
offers  more  and  more  varied  entertainment  than 
any  other  made — is  a  combination  that  can't  be 
beaten. 

Just  now  it  is  "getting  the  money,"  as  it  de- 
serves. 


Demonstration  at  the  Home 

An  old  subject?  Only  in  the  sense  that  it  has 
been  discussed  before. 

A  subject  is  never  old  so  long  as  it  is  a  live 
subject;  and,  viewed  in  that  light,  this  one  has 
not  shown  the  first  sign  of  age  as  yet. 

In  what  sense  is  it  a  live  subject? 

Well,  for  one  thing,  the  method  of  introducing 
goods  that  it  suggests  is  (and  necessarily  always 
will  be)  in  constant  practice  in  all  lines  of  busi- 
ness in  which  the  merchandise  can  be  brought 
into  the  immediate  presence  and  observation  of 
the   buyer. 


That's  where  a  Phonograph  Dealer  has  a  big 
advantage — in  the  portability  of  his  goods. 

He  is  not  handling  an  article  whose  unwieldi- 
ness  or  weight  prevents  him  from  introducing 
and  demonstrating  it  in  the  home. 

He  is  not  reduced  to  the  necessity  of  adopting 
some  means  of  bringing  the  customer  to  him. 

That  calls  for  advertising,  and  advertising  en- 
tails an  outlay  of  money,  the  results  to  be  ob- 
tained from  which  are  to  a  certain  extent  prob- 
lematical. 

There  is  little  or  no  expense  to  this  plan. 
Where  there   is  it  is  merely  nominal. 

There  is  no  question  of  its  feasibility. 

The  only  question  is,  therefore,  one  of  result 
— will  it  pay? 

Life  insurance  is  one  of  the  greatest  and  most 
successful   industries  of   the   age. 

Have  you  ever  attempted  to  discover  the  se- 
cret  of  its  success? 

It  can  be  attributed  directly  to  the  fact  that 
its  canvassers  present  their  arguments  most  suc- 
cessfully in  man's  most  vulnerable  point  of  at- 
tack— his  home. 

And  with  studied  shrewdness  they  make  the 
home   the  subject  of  their   arguments. 

You  can  do  exactly  the  same  thing,  Mr. 
Dealer.  You  have  exactly  the  same  subject  on 
which  to  base  your  argument  and  the  same  van- 
tage ground  on  which  to  present  it — in  the  home. 
Your  position  and  his  are  respectively  those  of 
attack  and  defense. 

In  his  home,  surrounded  by  his  family  (who 
nine  times  out  of  ten  are  interested  and  encour- 
aging the  sale),  with  leisure  time  at  his  com- 
mand to  give  your  demonstration  and  argu- 
ments the  attention  that  is  not  possible  at  your 
store,  even  if  you  get  him  there,  he  is  absolutely 
defenseless. 

You  have  him  at  your  mercy,  and  if  he  or  any 
of  his  family  is  at  all  musically  inclined  (and 
who  is  not?)  he  will  surrender  with  very  little 
show  of  resistance. 

Comparatively  few  Dealers,  we  are  led  to  be- 
lieve, realize  the  possibilities  of  this  method  of 
selling  Phonographs,  or  if  they  do  they  dismiss 
the  proposition  because  it  entails  time  and  effort. 

The  latter  class  will,  sooner  or  later,  succumb 
to  the  process  of  elimination. 

The  business  is  there — there  is  no  doubt  on 
that  point;  it's  only  a  question  of  energy  in 
going  after  it,  and  the  amount  required  will  not 
sap  your  vital  force  to  any  great  extent  either. 

We  are  bringing  this  subject  to  the  attention  of 
the  Phonograph  public  in  the  November  Phono- 
gram and  would  suggest  that  you  advertise  your 
readiness  to  supply  outfits  and  shave  Records. 


Edison  Phonograph  Monthly, Sept.,  1909 


President  Diaz  Honors  the 
Edison  Phonograph 

We  have  just  been  advised  that  President 
Diaz,  of  Mexico,  as  a  compliment  to  his  personal 
friend,  Mr.  Edison,  has  made  a  Record  for  the 
Edison  Phonograph  and  has  most  kindly  con- 
sented to  our  placing  it  before  the  people  of  his 
country,  as  well  as  before  the  people  of  other 
countries  interested  in  him  and  the  great  work  he 
has   accomplished   for  Mexico. 

The  information  about  this  Record  was  not  re- 
ceived till  this  issue  of  the  Phonograph  Monthly 
was  ready  for  the  press  and  we  have  had  no  op- 
portunity, therefore,  to  give  it  the  attention  that 
so  important  a  matter  deserves.  We  will  treat 
the  subject  fully  next  month,  by  which  time  we 
may  be  able  to  advise  the  trade  when  the  Rec- 
ord will  be  ready  for  its  use. 


New  Combination  Type 
Gem  Phonograph 

Sales  Department  Bulletin  No.  3  5,  reprinted 
on  page  20  of  this  issue,  formally  announced  to 
the  trade  the  new  combination  type  Gem  Pho- 
nograph, which  will  be  placed  on  sale  simulta- 
neously in  the  United  States  and  Canada  on 
October  1st,   1909. 

Its  retail  price  in  the  United  States  will  be 
$15.00,  and  in  Canada  $19.50. 

The  Combination  type  Gem  has  been  designed 
to  meet  the  universal  demand  of  the  public  for 
a  low-priced  Phonograph  equipped  with  a  repro- 
ducer that  would  permit  of  the  playing  of  both 
Standard   and  Amberol  Records. 

For  this  purpose  it  is  equipped  with  the  new 
Model  "K"  reproducer,  the  same  as  accompanies 
the  Fireside  Phonograph,  and  which,  by  merely 
changing  the  position  of  a  lever,  puts  the  ma- 
chine in  position  to  play  either  Record. 

We  are  satisfied  that  this  particular  feature  of 
the  new  Gem  will  bring  it  into  even  greater 
popularity  than  the  Fireside  won,  because  of  the 
difference  in  the  price. 

Its  other  new  feature  is  a  new  specially  fin- 
ished maroon  colored  horn,  19  inches  long,  with 
bell  11  inches  wide,  which  greatly  adds  to  the 
attractiveness  of  the  outfit.  The  horn  will  be 
packed   in  case  with   the   machine. 


The  appearance  of  the  machine  body  is  like 
the  Model  "B"  machine,  except  that  the  frame 
casting  is  a   little  larger. 

The  body  is  finished  in  a  rich  deep  maroon, 
with  black  and  gold  stripes,  and  bears  the  name 
"Edison"   instead  of  "Gem." 

The  machine  will  run  fully  one  Amberol  or 
two  Standard  Records,  which  fact  will  commend 
it  to  the  public  with  little  further  argument. 

We  predicted  a  popular  reception  for  the  Fire- 
side Phonograph  and  our  prophecy  was  fulfilled. 
The  reasons  that  brought  the  Fireside  into  exist- 
ence and  popularity  obtain  in  greater  measure 
with  the  new  Gem,  the  most  obvious  being  the 
price.  We  therefore  repeat  our  prophecy  for 
this  new  type  machine,  and  we  advise  Dealers 
to  anticipate  the  inevitable  demand  for  the  Com- 
bination Gem  by  placing  orders  with  their  Job- 
bers as  early  as  possible. 

Remember,  the  new  Combination  Gem  Phono- 
graph will  be  placed  on  sale  on  October  1st. 


Among  the  Trade  Papers 

Leo  Slezak,  the  famous  tenor  of  the  Royal 
Opera  House,  Vienna,  Austria,  and  who  will  ap- 
pear at  the  Metropolitan  Opera  House,  New 
York,  during  the  coming  season,  has  contracted 
to  make  cylinder  Records  exclusively  for  the 
Edison  Phonograph.  In  operatic  circles  Slezak 
is  hailed  as  a  second  Tamagno,  and  his  signing 
with  Gatti-Casazza  has  been  hailed  as  a  decided 
acquisition  to  the  celebrated  Metropolitan  Opera 
Company.  He  has  a  phenomenaltenor  voice  of 
great  strength  and  compass. 

Another  addition  to  the  list  of  Edison  Record 
artists  is  Earl  Cartwright,  a  baritone  soloist  of 
national  reputation,  whose  first  offerings  will 
appear  in  the  October  list  of  Amberols.  Mr. 
Cartwright  is  a  thorough  musician  as  well  as  an 
accomplished  vocalist. — Music  Trades  Review. 


It  is  noticeable  that  Amberol  Records  are  cre- 
ating an  increasing  demand  for  Edison  machines, 
persons  who  have  heretofore  not  been  interested 
becoming  profitable  customers.  Owners  of  Edi- 
son machines  are  purchasing  the  four-minute 
attachment,  with  selections  of  Amberol  Records, 
and  all  express  themselves  delighted  with  the 
improvement. — Talking    Machine    World. 


Phonographs  induce  people  to  buy  Records, 
but  don't  forget  that  Records  make  people  want 
Phonographs.  Each  month  there  are  40  new 
Records  and  therefore  40  reasons  why  those  who 
have   no  Phonograph   should   purchase   one. 


Edison  Phonograph  Monthly,  Sept.,  1909 


W.  H.  Hug  Addresses  Ohio 

Association  of  Talking 

Machine  Dealers 

W.  H.  Hug,  traveling  representative  in  Ohio 
for  the  National  Phonograph  Company,  ad- 
dressed the  members  of  the  Ohio  Association 
of  Talking  Machine  Dealers  on  the  occasion 
of  their  summer  meeting  at  Cedar  Point, 
Sandusky,  Ohio,  August  4th  and  5th.  His  re- 
marks were  cordially  received  by  those  present, 
and  we  are  reproducing  them  for  the  benefit 
of  the   Dealers  generally. 

Mr.  President,  Ladies  and   Gentlemen: 

I  dare  say  your  worthy  President  scarcely 
realized,  when  requesting  me  to  address  ycu  on 
the  subject,  "Ohio's  Part  of  'The  Other  13,000'," 
the  personal  importance  of  the  subject  assigned 
me.  All  Ohio  dealers  engaged  in  selling  Edison 
Phonographs  and  Records  are  undoubtedly  in- 
terested to  some  extent  in  the  success  or  failure 
of  their  neighboring  dealer.  However,  you  are 
responsible  only  to  yourselves  for  your  individual 
success  or  failure,  whereas  for  myself,  as  repre- 
sentative of  The  National  Phonograph  Co.,  it 
is  up  to  me  to  visit  you  from  time  to  time,  go 
over  general  conditions  with  you,  listen  to  your 
complaints,  (which  I  am  glad  to  say  are  few), 
adjust  them  if  possible,  give  you  such  selling 
pointers  and  information  as  I  can,  keep  you  en- 
thused and  help  you  to  continue  as  successful 
dealers.  You  will  therefore  understand  that  I 
am  personally  very  much  interested  in  and  in 
a  sense  responsible  for  the  success  or  failure 
of  each  one  of  "Ohio's  Part  of  'The  Other 
13,000'  "    Edison    dealers. 

During  the  past  three  and  a  half  years  I 
have  visited  Edison  dealers  in  eleven  states  be- 
sides Ohio.  Ohio  today  has  a  few  over  500 
Edison  dealers  in  good  standing,  a  majority 
of  whom  we  call  first  class  dealers.  A  large  per- 
centage carry  complete  stocks,  are  prominent 
business  men  in  their  various  localities  and  are 
hustlers.  These  facts,  with  observations  while 
working  in  other  states,  permit  me  to  say  to 
you  in  all  sincerity  and  with  personal  pride, 
"Ohio's  part  of  'The  other  13,000'  "  Edison 
dealers  in  the  United  States  is  prominent  with 
a  capital  P.  This  is  further  evidenced  by  the 
fact  that  you  are  the  first,  to  my  knowledge,  to 
organize  a  state  Association  of  Talking 
Machine  Dealers,  which  in  itself  displays  the 
progressiveness  now  so  essential  in  successful 
merchandising.  An  association  of  this  kind 
can  do  much,  not  only  for  its  members  by  co- 
operation in  forming  selling  plans  and  so  forth, 
but  for  the  business  in  general.  Its  officers  and 
members  are  to  be  congratulated  on  the  enter- 
prise displayed,  and  you  have  my  assurance  of 
hearty  co-operation  for  your  continued  success, 
and  you  need  but  advise  me  of  anything  I  can 
do  to  that  end. 

The  question  has  often  been  put  to  me,  prin- 
cipally by  the  dealer  who  sits  and  waits  for 
business  to  come  to  him:  "Is  the  Talking 
Machine  business  on  the  wane?"  A  few  words 
of    optimism    might    not    be    out    of    place, — your 


honorable  President  refers  to  it  as  soothing 
syrup.  'Tis  true  the  Talking  Machine  business 
has  been  quiet  for  some  time ;  so  have  all  other 
lines.  The  business  is  not  suffering  any  more,  if 
as  much,  as  many  other  manufacturing  lines. 
Such  questions  show  lack  of  confidence.  Have 
the  manufacturers  lost  confidence  ?  Emphatical- 
ly, no !  They  are  going  ahead  improving  present 
goods,  designing  and  experimenting  on  new 
stuff,  engaging  high-priced  and  well-known 
artists  and  musical  organizations  for  making 
records,  arranging  to  spend  more  money  than 
ever  for  advertising  and  so  on.  Surely  they 
would  not  do  all  this  if  they  did  not  expect  to 
get  it  all  back  with  interest  in  the  shape  of 
increased  profits  in  the  future.  I  doubt  if  it  has 
ever  occurred  to  many  dealers  that  all  engaged 
in  the  business  are  as  one  large  family,  yet  such 
is  the  case.  Manufacturers,  Jobbers  and  Dealers, 
— one  could  not  exist  very  well  without  the  other. 
Of  the  three  the  dealer  is  of  much  importance 
for  it  is  he  who  sells  the  goods  to  the  user, 
consequently  the  business  is  largely  in  his  hands. 
The  National  Pohongraph  Co.  is  willing  to  bank 
on  your  ability  to  sell  Edison  goods,  and  it  is 
only  fair  to  ask  that  each  dealer  continue  to  do 
his  part  and  join  in  the  confidence  we  have  in 
the  future  of  the  business. 

Any  dealer  who  reads  each  issue  of  the  Edison 
Phonograph  Monthly  carefully  and  lets  what  he 
reads  soak  in  cannot  help  but  realize  that 
present  conditions  are  but  temporary,  and  wise 
is  the  dealer  who  uses  the  present  for  getting- 
ready  time — going  over  his  stock  and  dusting 
it  off,  seeing  that  each  machine  is  in  perfect 
running  order,  arranging  them  in  a  more  at- 
tractive manner  if  possible,  preparing  plans  for 
fall  advertising,  preparing  a  mailing  list  or  re- 
vising the  one  he  already  has,  making  plans  to 
give  concerts  in  his  store,  arranging  to  entertain 
social  gatherings  of  lodge  and  church  members. 
The  advertising  thus  gained  cannot  be  had  in 
any  other  way.  Many  other  things  can  also 
be  done  which  will  be  beneficial  later  on,  one  of 
which  is  to  engage  canvassers  to  work  outside 
trade;  for  without  doubt  the  return  of  normal 
business  conditions  means  that  Talking  Machine 
business  will  be  as  good  or  better  than  ever. 

It  is  of  course  a  fact  that  the  dealer  carrying 
a  complete  and  up-to-date  stock  has  a  natural 
advantage  over  his  competitors.  However,  it 
does  not  follow  that  such  a  dealer  will  get  the 
greatest  amount  of  business  out  of  a  given  terri- 
tory. I  have  seen  dealers  in  the  small  towns 
with  smaller  stocks  do  more  business  than  their 
neighbors  who  carry  complete  stocks  and  have  a 
larger  field,  'imply  because  they  put  the  g'nger 
and  energy  into  the  business  and  used  every 
method  at  their  command  for  making  sales.  I 
am  sorry  to  say  some  dealers  with  large  stocks 
are  not  nearly  so  enterprising. 

A  dealer  in  southwestern  Ohio,  who  had 
been  going  along  doing  a  fairly  good  business 
and  carrying  only  a  fair  sized  stock,  was  in- 
duced last  March  to  put  out  a  canvasser  and 
sold  18  outfits  the  first  three  weeks.  It  is  need- 
less to  add  that  when  last  I  saw  him  he  was 
carrying   a   full    line   and   doing  a   nice   business. 

I  have  in  mind  another  dealer  located  in  a 
town  of  about  4,500  people,  who  has  sold  over 
500  outfits,  mostly  Homes  and  Triumphs,   in  the 


Edison  Phonograph  Monthly,  Sept.,  1909 


last  three  years  through  canvassers,  and  says 
his  cash  business  carried  his  installment  accounts. 
Any  of  you  should  be  able  to  do  as  well. 

Another  good  plan  is  the  Free  Trial  Proposi- 
tion. I  know  of  a  dealer  in  one  of  the  large 
cities  that  has  over  30  dealers,  who  advertised, 
"30  days  Free  Trial  in  your  home."  I  hap- 
pened to  be  in  that  city  a  few  weeks  ago  and 
some  of  the  other  dealers  thought  it  foolish  and 
poor  business  method:  Nevertheless  the  dealer 
actually  sold  130  outfits  in  May  and  June  of  this 
year,  stating  that  not  more  than  two  out  of  ten 
outfits  placed  were  returned,  and  that  a  major- 
ity of  the  deals  were  closed  inside  of  ten  days. 
The  outfits  were  all  sold  in  the  city. 

It  has  been  remarked  by  some  dealers  that 
they  have  sold  all  the  Talking  Machines  that 
they  can  in  their  locality.  When  a  dealer  who 
believes  he  has  done  so  can  show  sales  in  70 
out  of  every  100  homes,  I  will  agree  with  him, 
not  before.  As  long  as  people  enjoy  music  and 
enjoy  being  entertained  there  is  an  opportunity 
to  sell  a  Phonopragh  in  every  home.  Jim  Jones 
may  not  have  wanted  an  outfit  last  year  or 
last  week,  but  with  the  constant  improvements 
he  may  be  ready  to  buy  tomorrow.  Keep  ever- 
lastingly after  him.  Some  of  you  may  remember 
how  I  keep  after  you  for  an  order. 

It  is  necessary  in  these  days  of  hustle  for  busi- 
ness that  a  dealer  keep  plugging  away  every 
moment.  What  is  needed  is  confidence,  enthus- 
iasm and  ginger.  The  latter  is  a  good  tonic, 
lets  take  some.  It's  helping  Hughie  Jennings' 
Detroit  team  win  the  American  League  Pennant 
again  and  will  surely  help  us  all  sell  more 
Edison  Phonographs  and  Records.  Gentlemen, 
let  us  get  busy  this  fall  and  see  if  we  cannot 
make  even  more  prominent  "Ohio's  part  of  'The 
other   13,000'." 

I  take  this  opportunity  to  thank  you  one  and 
all  for  the  many  kindnesses  shown  me  when 
visiting  you,  and  to  assure  you  that  I  have  your 
interests  at  heart  as  well  as  those  of  the  Com- 
pany I  represent. 


Phonographs  in  the  Arctic 

H.  D.  Cockburn,  salesman  for  R.  D.  Will- 
iams &  Sons  Co.,  Toronto,  sends  the  following 
interesting    letter: 

"I  have  just  returned  from  Cobalt,  where 
we  have  a  very  active  customer,  Mr.  Secord. 
This  gentleman  has  sold  some  twelve  machines 
lately,  which  have  been  taken  up  to  Gow  Gan- 
der, a  mining  camp  about  500  miles  north  of 
Toronto.  From  the  last  railroad  center,  there 
is  yet  sixty  miles  to  go  by  sleigh,  the  snow  be- 
ing about  four  feet  on  the  level.  One  team  takes 
about  two  and  a  half  to  three  tons  of  provis- 
ions, etc.  It  takes  five  days  to  make  the  trip 
and  the  cost  is  from  $85  to  $90  per  team.  In 
spite  of  the  tremendous  cost  of  provisions,  etc., 
the  Edison  Phonograph  is  not  forgotten  owing 
to  the  fact  as  above  stated  about  twelve  machines 
have  already  found  their  way  into  Gow  Gan- 
der. There  are  600  teams  drawing  provisions 
into  this  mining  town.  I  think  they  will  soon 
have  an  Edison  Phonograph  in  every  tent  and 
shed.    There  are  no  homes  yet  up  there." 


Home  Recording 

In  the  November  number  of  the  Phonogram 
we  call  attention  to  the  attractive  features  of 
home  recording  and  lend  special  emphasis  to  its 
value  as  a  means  of  entertainment  at  parties, 
etc. 

Coincident  with  the  suggestion  we  have  given 
the  public  should  come  your  announcement  that 
you  are  in  a  position  to  supply  the  equipment 
for  making  Records  at  home  and  are  prepared  to 
shave  the  blanks. 

Don't  lose  sight  of  this  feature  of  the  business. 
It's  profitable  in  itself  and  conduces  to  sales  in 
other  lines. 

Home  recording  is  a  fascinating  amusement 
and   once  started   it  grows  on  one. 

It  will  attract  Edison  Phonograph  owners  to 
your  store,  which  means  the  prospect  of  selling 
more  regular  Records. 

It  will  also  influence  the  prospective  ouyer  of 
a  machine  to  purchase  an  Edison,  which  is  the 
only  type  of  Phonograph  on  which  Records  can 
be  made  at  home. 

That's  an  advantage  that  you  should  dwell 
upon  in  all  your  Phonograph  ads. 

Write  to  us  to-day  if  you  are  not  supplied 
with  a  catalogue  of  accessories,  or  for  further 
information  on  this  subject. 


New  Operas  by  Herbert 

Of  interest  to  the  trade  is  the  announcement 
that  Victor  Herbert,  who  is  supervising  the  work 
of  our  Recording  Department  in  the  capacity  of 
musical  critic,  will  offer  two  new  operas  to  the 
public  early  in  the  coming  season.  Commenting 
on  the  fact,  The  Music  Trades  says: 

"With  the  nearer  approach  of  the  coming 
musical  season  public  interest  centers  more  and 
more  in  the  announcement  of  the  latest  works 
which  will  bear  the  distinguished  name  of  Vic- 
tor Herbert,  and  the  legion  of  admirers  of  that 
great  and  gifted  composer  are  prepared  to  hear 
that,  as  heretofore,  he  will  be  prominent  in  this 
year's   new   productions. 

"Mr.  Herbert  is  now  at  work  on  two  pieces 
which  are  rapidly  nearing  completion.  The 
lyrics  of  both  are  by  George  V.  Hobart.  One 
of  these,  as  yet  unnamed,  will  be  brought  out 
on  Broadway  by  Lew  Fields  early  in  the  fall. 
The  other  will  also  be  produced  by  Mr.  Fields 
in  October,  when  that  clever  actor-manager  will 
be  seen  in  the  stellar  role.  A  name  for  the  sec- 
ond production  has  not  yet  been  finally  chosen, 
but  it  will  probably  be  called  "Deutschland," 
and  for  it  are  promised  many  novelties  in  the 
way  of  music  and  lyrics,  besides  quaint  and 
original  settings.  So  confident  is  Mr.  Fields  of 
its  success  that  he  will  spare  no  painF or  expense 
in  giving  it  to  the  public  in  a  meritorious  man- 
ner. 


8  Edison  Phonograph  Monthly,  Sept. ,  1909 


Locating   Menlo    Park 


Not  one  passenger  in  a  thousand  traveling  on 
the  Pennsylvania  railroad  between  New  York 
and  Philadelphia,  knows  where  Menlo  Park  is 
located,  although  nearly  everyone  knows  that  the 
little  town  was  made  famous  because  Thomas  A. 
Edison  for  ten  years  had  his  laboratory  there. 
The  "Wizard  of  Menlo  Park"  was  the  title  given 
Mr.  Edison  because  of  the  many  important  in- 
ventions  born   in   the    Menlo  Park   laboratory. 


We  have  put  Menlo  Park  on  the  map  by  erect- 
ing directly  opposite  the  station  an  immense  bul- 
letin board,  bearing  the  words  "Menlo  Park — 
Birthplace  of  the  Edison  Phonograph."  The  sign 
is  reproduced  in  the  above  illustration.  It  is  20 
feet  high  and  125  feet  long,  one  of  the  largest  of 
its  kind  in  the  country. 

Its  size  and  location  can  hardly  fail  to  inform 
every  passenger  on  the  Pennsylvania  railroad 
just  where  Menlo  Park  is  located. 


5.  R.  0. 

S.  R.  O.  is  a  sign,  hung  up  more  or  less  fre- 
quently in  New  York  theatres,  and  means  "Stand- 
ing Room  Only." 

If  any  Edison  Dealers  are  crowding  their  con- 
certs to  capacity  and  need  an  S.  R.  O.  sign  we'll 
be  glad  to  see  that  they're  supplied.  But  don't 
send  out  invitations  to  your  concerts  and  then 
give  your  patrons  an  S.  R.  O.  deal  by  providing 


no  chairs  for  them  to  sit  on.     The  merits  of  the 
Phonograph  go  hand  in  hand  with  comfort. 
As  James  Russell  Lowell  says: 

"He  stood  awhile  on  one  foot  fust, 

And  then  awhile  on  t'other; 
And  on  which  one  he  felt  the  wust 
He  couldn't  ha'  told  ye  nuther." 
"Standing  Room  Only"  is  legitimate  after  sit- 
ting room  is  all  taken,  but  not  before. 


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WHITNEY  BROTHERS'  QUARTETTE 


Edison  Phonograph  Monthly,  Sept.,  1909         9 

Selling  the  Goods 


Harvest  Time 

September  is  the  month  when  all  business  is 
supposed  to  come  to  life. 

It's  all  a  matter  of  habit  that  got  its  start 
with  the  Spring  and  Fall  styles  in  clothes. 

The  Phonograph  business  has  no  season  handi- 
cap— it's  the  original  every-day-in-the-year  busi- 
ness. Nevertheless,  thousands  of  people  have  got 
the  habit  of  opening  up  and  spending  in  the 
Fall,  so  the  stunt  to  do  is  to  humor  their  weak- 
ness and  sell  them  Phonographs  and  Amberol  Rec- 
ords while  they're  all  in  the  spending  mood. 

The  vast  majority  of  people  want  the  most 
they  can  get  for  their  money.  You've  got  them 
all  on  your  side  when  you  offer  them  Amberol 
Records.  They're  still  with  you  when  you  show 
them  the  "Fireside." 

The  other  kind  of  people  aren't  worth  going 
after — 'cause  there  isn't  any  other  kind. 

There's  only  one  kind  of  "Fireside"  that's  pop- 
ular in  warm  weather— that's  an  Edison.  Push 
it,  and  watch  the  crowd  gather  'round. 

There's  only  one  kind  of  Record  that  plays 
long  enough  to  satisfy  everybody — that's  Am- 
berol. 


The  Spread  Barrel  and  the  Bullseye 

A  two  cent  stamp  is  the  biggest  two  cents' 
worth  in  the  world  if  you  use  it  right.  Work 
it  to  death  on  your  mailing  list  and  don't  forget 
that  there  are  newspapers  published  in  your 
town  and  the  Editor  may  starve  if  you  don't 
advertise — and  so  may  you. 

You  can  shoot  more  directly  with  a  rifle  than 
with  a  shot-gun,  but  the  shot-gun  may  bring 
down  something  you  didn't  expect  to  get,  be- 
sides whatever  you're  shooting  at. 

A  mailing  card  or  circular  letter  will  bring 
in  the  business  you're  aiming  at,  but  a  newspaper 
ad  will  bring  in  business  you  didn't  know  existed. 

When  Teddy  went  to  Africa  he  took  more 
than  one  kind  of  gun  'cause  he  knew  that  all 
fish  don't  bite  on  the  same  brand  of  table  d'hote. 


Have  Tou  Tried  This  ? 

Here's  a  stunt!  Use  the  telephone.  Call  up 
a  live  prospect,  tell  him  to  hold  the  wire,  hold 
the  transmitter  to  the  horn  of  the  Phonograph 
and  let  him  hear  one  of  the  new  Records.  Then 
tell  him  to  come  down  and  hear  some  more  new 
ones  before  his  enthusiasm  cools.    He's  yours. 


Another  Church  Stunt 

Get  in  at  the  church  bazar.  Take  some  blank 
records  with  you.  Get  the  choir  soloist  to  sing 
some  favorite  selections  into  the  Phonograph 
right  before  the  crowd.  Then  let  the  Phono- 
graph play  them. 

Then  auction  the  record  off,  starting  the  bids 
at  the  regular  Record  price — all  above  regular 
price  to  go  to  the  church. 

A  raffle  might  be  better  yet,  as  the  winner 
would  possibly  be  a  person  who  didn't  own  a 
Phonograph  and  would  have  to  buy  one  to  play 
the  Record.  Just  like  buying  an  automobile  be- 
cause your  wife's  got  a  pair  of  goggles. 


Coming  and  Going 

A  farmer  sows  the  seed  and  waits  for  the 
profits. 

Here's  where  you've  got  it  on  the  farmer. 

You  sell  an  Edison  Phonograph  and  you've 
not  only  planted  the  seeds  for  future  profits  on 
Records  but  you've  got  the  profit  on  the  Phono- 
graph. Every  sale  of  an  Edison  Phonograph  is 
an  investment — and  it's  the  only  investment  that 
pays  back  a  cash  dividend  on  the  spot  equal  to 
the  principal  and  the  profit,  with  no  limit  on  the 
future. 


Quirks 

"All  things  come  to  him  who  waits." 

That's  a  good  maxim  to  sidestep. 

"All  things  come  to  him  who  goes  and  gets 
'em."     That's  better. 

Remember  that  story  about  the  "cullud  puh- 
son"  what  was  scared  by  a  ghost  and  was  run- 
nin'  'cross  the  fields  when  he  stirred  up  a  rabbit? 
He  kicked  the  rabbit  out  of  the  road  and  said: 
"Get  out  o'  mah  way,  yo'  Cottontail,  an'  let 
somebody  run  that  can  run."  That's  the  way 
your  mailing  system  ought  to  bowl  over  the  other 
fellows. 


Please  note  that  our  only  mould  of  selection 
No.  17192,  Souvenir  d'AIarme,  by  M.  Lejal,  is 
defective  and  the  selection  is  therefore  to  be 
treated  as  a  "cut-out."  If  this  selection  is  made 
over  it  will  be  re-listed  later  on  and  the  trad* 
advised   concerning  it. 


10        Edison  Phonograph  Monthly,  Sept.,  1909 


sous^ 


Imitated  by  many,  aFJjroached  by  few,  sur- 
passed by  none — is  the  record  of  Sousa's  Band, 
to-day  the  most  celebrated  organization  of  its 
kind  in  the  world.  Its  fame  has  spread  to  the 
most  remote  points  of  civilization. 

In  America  Sousa  is  a  household  word.  The 
supremacy  of  his  band  in  the  realm  of  music 
is  unchallenged  and  unquestioned  in  this  coun- 
try; in  foreign  lands  it  is  a  standard  of  merit 
by  which  other  similar  organizations  are  judged. 
If  imitation  be  the  sincerest  form  of  flattery  then 
for  no  other  reason  will  it  be  awarded  the  palm 
of  superiority  than  for  the  scores  of  imitators 
that  have  followed  in  the  wake  of  its  many  suc- 
cesses. 

Its  guiding  spirit,  John  Philip  Sousa,  to  whose 
brilliant  leadership  in  the  interpretation  of  his 
own  inimitable  compositions,  as  well  .as  of  the 
efforts  of  other  composers,  its  successes  are  in 
great  measure  due,  occupies  a  unique  position  in 
the  musical  world. 

He  is  a  native-born  American,  which,  together 
with  the  fact  that  he  first  saw  the  light  of  day  in 


the  nation's  capital,  probably  accounts  for  his 
skill  in  the  composition  of  march  numbers  that 
fairly  pulsate  with  patriotic  spirit  and  fervor. 
It  is  this  ability  and  the  consequent  popularity  of 
his  march  creations  that  have  gained  for  him  the 
well-deserved   sobriquet  of   "The   March  King." 

Sousa's  father  was  a  musician.  A  political 
exile  from  Spain,  he  earned  a  precarious  living 
by  playing  a  trombone  in  the  very  same  band 
at  Washington  which  later  formed  his  son's  step- 
ping-stone to  fame.  His  mother  is  a  German. 
The  musical  talent  which  young  Sousa  inherited 
and  early  evinced,  was  developed  under  the  in- 
struction of  John  Esputa  and  George  Felix 
Beukert. 

Sousa's  career  in  the  music  world  has  been 
meteoric.  At  the  early  age  of  eight  he  began 
to  put  his  ability  to  practical  use,  earning  his 
own  living  as  a  violin  player.  At  fifteen  he  was 
a  teacher  of  harmony.  At  sixteen  he  was  con- 
ductor of  an  orchestra  in  a  variety  theatre.  Two 
years  later  he  was  musical  director  of  a  travel- 
ing company  in  Milton  Nobles'  play  "The 
Phoenix." 


Edison  Phonograph  Monthly,  Sept,  1909         11 


Through  succeeding  years  he  was  identified 
with  various  orchestras  and  other  musical  organ- 
izations until  at  the  age  of  twenty-six  he  became 
leader  of  the  United  States  Military  Band  at 
Washington,  which,  under  his  development,  be- 
came one  of  the  foremost  and  best  military  bands 
in  the  world.  At  one  period  of  his  connection 
with  this  organization  an  effort  was  made  to 
pass  a  bill  through  Congress  giving  him  a  com- 
mission of  lieutenancy  in  the  army.  Had  it  been 
successful  it  is  altogether  likely  that  Sousa  would 
still  be  leader  of  that  organization. 

His  fame  had  become  so  widespread,  however, 
that  in  1892  he  left  the  Government,  service  and 
took  the  leadership  of  the  famous  organization 
that  bears  his  name  and  receives  the  inspiration 
of  his  genius  and  energetic  personality. 

Sousa  has  written  more  than  200  march  com- 
positions, of  which  the  most  popular  are  "Wash- 
ington Post,"  "High  School  Cadets,"  "Liberty 
Bell,"  "Directorate,"  "King  Cotton,"  "Manhattan 
Beach"  and  "The  Stars  and  Stripes  Forever." 

He  has  also  invaded  the  operatic  field,  and 
with  marked  success.     His  earlier  operatic  com- 


positions are:  "The  Smugglers,"  written  in  1879; 
"Desire,"  brought  out  by  the  McCaulI  Opera  Co. 
in  1885,  and  "Queen  of  Hearts,"  a  one-act  piece. 
The  best  known  and  most  successful  of  his 
later  compositiops  is  "El  Capitan,"  written  in 
1896,  starred  in  by  De  Wolf  Hopper  and  still 
a  favorite  repertoire  piece  with  the  prominent 
light-opera  companies  of  the  country. 

Subsequent  compositions  that  have  added  to  his 
fame  are:  "The  Charlatan,"  "The  Bride-Elect," 
and  "Chris  and  the  Wonderful  Lamp,"  an  ex- 
travaganza, the  chief  ensemble  of  which  was 
worked  up  from  his  march  "Hands  Across  the 
Sea." 

While  his  successes  in  the  operatic  field  have 
been  pronounced,  it  is  as  a  composer-conductor 
of  band  numbers  that  he  is  best  known  and  will 
be  longest  remembered.  There  is  probably  no 
composer  in  the  world  who  has  enjoyed  a  popu- 
larity equal  to  that  of  John  Philip  Sousa.  His 
march  numbers  have  made  so  powerful  an  im- 
pression on  the  American  public  that  there  is 
scarcely  a  boy  in  the  country  who  is  not  able  to 
whistle   their  chief   airs. 


12        Edison  Phonograph  Monthly,  Sept. ,  1909 


It  is  found  that  his  music  has  been  sold  to 
18,000  bands  in  this  country  alone.  Sousa's 
marches  have  appeared  on  programmes  in  all 
quarters  of  the  civilized  world  and  to-day  are 
played  by  army  bands  in  every  country  of 
Europe. 

His  first  contributions  to  our  Record  Catalogue, 
appearing  in  the  November  list,  are  "The  Stars 
and  Stripes  Forever"  (Amberol)  and  "Powhatan's 
Daughter"  (Standard).  Both  of  these  are  march 
numbers — typical  Sousa  compositions  that  have 
been  hummed  and  whistled  and  played  and 
danced  from  coast  to  coast. 

Reproduced  by  his  incomparable  organization 
of  skilled  musicians,  they  are  given  an  interpreta- 
tion that  no  band  in  the  world  could  hope  to  ap- 
proach. Those  who  have  heard  John  Philip 
Sousa's  band  perform  under  his  leadership  can 
appreciate  what  a  treat  the  reproduction  by  that 
organization  of  his  inspiring  marches  will  afford 
to  those  of  the  Phonograph  public  who  have  not 
yet  had  that  good  fortune. 


Labor  Day  Displays 

Monday,  September  6th,  is  Labor  Day,  a  general 
holiday  throughout  the  United  States.  Which 
means  that  on  that  day  there  will  be  thousands 
of  people  on  the  streets  where  to-day  there  are 
hundreds.  That's  your  tip  to  get  busy  with  your 
window,  Mr.  Dealer.  Don't  wait  until  the  Sun- 
day before  to  arrange  it.  Get  it  in  shape  away 
ahead  of  time  and  get  the  full  benefit  of  the  at- 
tention it  attracts.  After  Labor  Day  interest  in 
the  display  will  quite  naturally  wane,  so  it's  up 
to  you  to  anticipate. 

Make  your  display  as  striking  and  original  as 
possible — something  typical  of  the  day  itself  and 
the  cause  it  celebrates.  It  is  difficult  to  suggest 
anything  suitable  to  individual  cases.  The  cause 
of  labor  offers  a  wealth  of  suggestion  in  its 
watchwords  and  well  known  terms  and  phrases. 

The  words  union,  strike,  boycott,  lockout,  ar- 
bitration, organization,  etc.,  can  be  used  to  good 
advantage  on  your  window  cards. 

Work  in  your  "Fireside."  The  word  will  fit 
in  well  with  arguments  and  phrases  used  in  the 
cause  of  organized  labor. 

Local  conditions  may  afford  an  inspiration,  or 
your  local  celebration  may  be  utilized  for  a  sug- 
gestion. 

So  may  the  Bryan  and  Taft  Records  on  the 
subject. 

Here's  a  suggestion  that  could  be  worked  into 
a  striking  window   d:splay,   and   it's  inexpensive, 


too.  Dress  up  a  dummy  in  working  garb,  din- 
ner-pail in  left  hand  and  stand  it  up  in  con- 
spicuous view,  right  hand  extended  and  pointing 
at  a  "Fireside"  machine  resting  on  a  stand.  Sus- 
pend from  body  of  the  figure  a  placard  bearing 
this  inscription: 

I  am  a 

Union  Workingman 

and    I    Own    My    Own 

Fireside 

From  the  stand  suspend  a  placard  reading: 

I  am  His 
Fireside 
and  I  Only  Cost 
$22.00 

"A  Rich  Man's  Machine  at  a  Poor  Man's  Price" 

That's  our  suggestion — it  may  help  you.     Get 
your  wits  working. 


Edison   Phonographs   Will 
Sell  Amberol    Records 

Every  Phonograph  owner  will  want  to  buy 
Amberol  Records  as  soon  as  he  hears  them. 
Their  tone,  the  songs  and  selections  they  offer 
and  the  fact  that  they  will  play  twice  as  long 
as  the  Standard  Edison  Records  and  longer  than 
any  other  kind  of  Records,  are  arguments  that 
no  Phonograph  owner  can  resist. 

It  is  not  alone  the  Amberol  Records  that  is 
going  to  bring  you  this  bigger  volume  of  Record 
business;  it  is  also  the  Edison  Phonograph  which 
so  faithfully  and  clearly  interprets  them. 

As  these  new  Records  improve  the  Phono- 
graph, so  the  Phonograph  enhances  the  value 
of  the  Records,  so  that  every  Phonograph  sale 
is  the  beginning  of  a  persistent  and  large  Record 
business. 

Both  the  Phonograph  and  the  Amberol  Rec- 
ords are  worthy  of  your  greatest  selling  effort. 
When  you  feature  them  you  are  featuring  some- 
thing that  everybody  knows  about  and  is  inter- 
ested   in. 

Take  advantage  of  the  new  things.  There 
is  an  extra  profit  in  Amberol  Records  for  you 
and  an  extra  profit  in  the  attachments  which  pre- 
sent Phonograph  owners  want  so  that  their  in- 
struments will   play  Amberol  Records. 

The  Edison  Phonograph  will  sell  Amberol 
Records.  Your  part  is  to  have  them,  play  them 
and  push  them  all  you  can. 


Edison  Phonograph  Monthly,  Sept.,  1909        13 

The  Other  13,000 

What  they  are  doing  and  what  they  want  to  know  about. 


This  department  of  the  Monthly  was  created 
and  is  maintained  for  the  convenience  and  in- 
formation of  our  Dealers,  in  the  belief  that 
through  their  use  of  its  columns  ideas  and  sug- 
gestions of  practical  value  would  be  dissemi- 
nated for  the  benefit  of  the  entire  Edison  Trade. 

We  suggest  a  more  general  and  liberal  use  of 
this  space  through  the  exchange  of  individual 
experiences  and  ideas  in  regard  to  the  most 
effective  methods  of  advertising  and  selling  the 
goods. 

Describe  your  window  displays,  your  stock  ar- 
rangement, your  newspaper  or  other  forms  of 
advertising. 

Send  us  illustrations — we'll  print  them  gladly. 
They'll  benefit  some  of  the  other  13,000.  That's 
sure.  And  some  of  their  ideas  cannot  fail  to 
benefit  you. 

That's  reciprocity,  which  means  co-operation., 
which   is  synonymous   with  success. 

We  will  also,  when  requested  and  if  space 
permits,  answer  in  these  columns  questions  in 
regard  to  mechanical  and  other  details  of  the 
business. 

We  await  your  pleasure,  Mr.  Dealer.  Let's 
hear  from  you. 


avers,    for    he    says    that   his    Record    sales    were 
unusually  good  on  both  Friday  and  Saturday. 


We  are  in  receipt  of  a  communication  from 
A.  H.  Bromley,  proprietor  of  the  West  Philadel- 
phia Camera  Shop  at  5113  Market  St.,  Philadel- 
phia, Pa.,  enclosing  a  weekly  bulletin  issued  to  the 
public  by  the  52d  and  Market  Sts.  Business  As- 
sociation. 

This  bulletin  illustrates  the  "Friday  Bar- 
gain" scheme  that  the  merchants  of  that  city 
have   instituted. 

Mr.  Bromley,  who  is  an  Edison  Dealer,  took 
advantage  of  the  "bargain  day"  that  fell  on 
Frid  y,  Aug.  13th,  to  feature  his  Phonograph 
stock   in   his  window   display  of  "bargains." 

In  the  bell  of  the  horn  on  one  of  the  Edison 
machines  he  hung  a  card  bearing  this  inscrip- 
tion: 

An 

Edison   Phonograph 

is    always 

A  Bargain. 

That  the  combination  of  the  day  and  date 
disproved     popular     superstition     Mr.     Bromley 


Geo.  P.  Austin,  manager  Southern  California 
Music  Co.,  Oxnard,  Calif. — I  was  amused  at 
an  item  in  the  May  Phonograph  Monthly 
stating  that  a  Dealer  in  a  town  of  1,900  had  sold 
twenty-nine  Edison  Phonographs.  This  is  a 
town  of  2,000  and  I  have  sold  one  hundred  and 
nine  Edison  Phonographs  and  fifty-two  of  them 
were  Triumphs  and  two  were  Idelias.  My  pros- 
pects for  future  sales  are  better  than  when  I 
first  started  in  here.  Almost  every  sale  brings 
a  new  customer. 


Daspit  Hardware  Co.,  Ltd.,  Houma,  La. — 
Having  read  the  article,  "Going  Some,"  on  page 
7  of  July  Phonograph  Monthly,  which  states 
that  T.  A.  O'Connor,  of  Seneca  Falls,  N.  Y., 
had  disposed  of  nine  outfits  in  sixteen  days,  I 
wish  to  say  that  we  have  done  as  well.  We 
disposed  of  two  Regular  Standards,  one  Combi- 
nation Standard  and  one  Combination  Home 
Outfit  in  seven  days.  We  carry  a  complete  line 
of  Phonographs  and  nearly  every  Domestic  Rec- 
ord, Amberol  and  Standard,  you  manufacture, 
and  expect  to  add  some  of  the  British  selections 
to  our  stock. 


Alonzo  Wilkes,  Amsterdam,  N.  Y. — A  sure 
sign  of  the  times!  When  Phonograph  users 
come  in  and  purchase  from  five  to  a  dozen  Edi- 
son Records  it  is  a  good  sign  of  the  return  of 
Edison  Prosperity.  Many  of  my  old  customers 
are  doing  this  instead  of  purchasing  one  or  two. 
I  predict  a  big  winter  for  the  sale  of  Edison 
Phonographs   and   Records. 


I  am  sending  you  a  picture  of  our  store. 
We  have  been  in  business  less  than  three 
years,  and  are  exclusive  Phonograph  Dealers. 
We  keep  constantly  on  hand  a  good  supply 
of  Edison  Phonographs  and  over  4,000  Records. 
The  picture  shows  about  one-half  of  the 
store.  We  have  two  booths  nicely  fited  up 
with  pictures,  seats  and  brussels  carpet.  We 
have  two  large  front  windows  10x14x8  filled 
with  machines,  Records,  horns,  cabinets,  etc. 
Population  1,000. — Mrs.  S.  C.  Roivlen,  Red 
Wing,  Minn. 


14       Edison  Phonograph  Monthly,  Sept.,  1909 


Ready  Made  Ads 

The  response  to  our  offers  to  supply  without 
cost  to  the  Trade  these  attractively  prepared  ad- 
vertisements is  very  gratifying. 

We  are  impressed  by  the  fact  that  our  Dealers 
are  coming  more  and  more  to  a  realization  of  the 
fact  that  this  offer  is  one  of  real  merit. 

We  don't  say  it's  generous,  for  we  regard  it  as 
a  paying  proposition  for  us  if  it  is  made  use  of 
by  the  Trade,  because  its  use  means  increased 
sales  for  all  of  us. 

But  it  is  an  item  of  expense  (and,  taken  alto- 
gether, quite  a  large  item  at  that)  that  we  incur 
and  the  Dealer  escapes. 

It  isn't  likely  that  we  would  continue  this  offer 
if  results  did  not  justify  it. 

We  are  glad  to  say  they  do,  and  we  have  the 
evidence,  and,  necessarily,  the  Dealer  has,  too. 


The  cuts  shown  below  illustrate  the  popular 
Fireside,  which,  with  the  Amberol  Record,  is 
the  great  big  seller  to-day. 

If  the  wording  of  these  advertisements  does 
not  please  you,  get  your  wits  working  and  orig- 
inate something  that  better  appeals  to  local  con- 
ditions or  your  particular  case.  It's  easy  when 
you  try.  Labor  Day  opens  up  a  lot  of  adver- 
tising possibilities.  Word  your  advertisement  sc 
that   it  will   immediately   strike  the   eye. 

See  that  your  paper  gives  you  good  space, 
which  is  very  important. 

Either  the  single  column  ad  (No.  719)  or  the 
double  column  (No.  720),  or  both,  will  be  sent 
you  on  request,  we  only  asking  that  you  send  us 
a  clipping  of  the  ad  from  the  paper  in  which  it 
appears. 

Don't  send  the  paper  itself. 

Send  the  Clipping  only  in  separate  envelope. 


A  rich  man's  Phonograph 
at  a  poor  man's  price — that's 
the  popular  verdict  given  of 

The  New  Edison 
Fireside  Model 

Which  retails  at  $22.00  and 
combines  all  the  features  and 
style  of  a  high-priced  machine. 

Come  and  hear  it  play  the 
new  Records. 

{Dealer's  Name  and  Address) 


The  musical  talent  of  all 
nations  is  at  your  disposal  if 
you 

Own  an  Edison 

Fireside 

Phonograph 

May  we  show  you  the  new 
Fireside  Model  retailing  at 
$22.00  and  explain  how  easy 
it  is  to  own  one?  Let's  talk 
it  over. 

(Dealers  Name  and  Address} 


Illustration  in  above  is  Electro  No.  719 


Illust-ation  in  above  is  Electro  No.  719 


Edison  Phonograph  Monthly, Sept.,  1909        15 

Advance   List 

Of  Edison   Standard  and   Edison   Amberol    Records 

for  October,    1909 

^ ' M  1HE  Standard  and  Amberol  Records  listed  below  trill  be  shipped  from  Orange  in  time  to  reacfi 
i      all  Jobbers  in  the  United  States  and  Canada  before  October  25th,  igog,  all  things  being  favor- 
_X.       able,  and  they  may  be  reshipped  to  Dealers  at  S  A.M.  on  October  24th.    They  must  not,  how- 
ever, be  exhibited,  demonstrated,  or  placed  on  sale  by  J  others  or  Dealers  until  S    1.  M.  on  Oc- 
tober   25th.      Supplements,    Phonograms,    Bulletins  and  Hangers  will  be  shipped  with  Records.    These 
may    be    distributed    to    Dealers    after    October  20th,  but  must  not  be  circulated  among  the  public  be- 
fore   October    25th.      Jobbers    and    Dealers    may  however,  deposit  Supplements  and  Phonograms  in 
Mail  Boxes    or   Post   Offices   after  5   P.   M.   on   October    24th,   for    delivery    on    the    following    day. 
Jobbers  are  required  to  place  orders  for_  NovemberRecords  on  or  before  September  10th.    Dealers  should 
place  November  orders  with  Jobbers  before  September  10th  to  insure  prompt  shipment  when  Jobber's 
stock  is  received. 


Edison  Amberol  Records  for  November 

285  Stars  and  Stripes  Forever  March  Sousa's  Band 
One  of  the  many  famous  compositions  that  Sousa  has  given  to  the  world,  enduring  in  its 
popularity  because  of  its  undeniable  excellence.  It  is  one  of  his  favorite  and  most  popular 
marches  and  contributed  its  share  to  securing  for  him  the  enviable  title  of  "The  March  King." 
The  fact  that  the  number  is  played  by  his  famous  organization  will  create  an  emphatic 
demand  for  the  Record.     Publishers,  Jqhn  Church  Company,   New  York. 

286  Just  Plain  Folks  Ada  Jones  and  Chorus 
A  pathetic  ballad  with  appropriate  musical  setting,  describing  the  sorrow  and  disappointment 

of  an  aged  couple  whose  visit  to  his  city  mansion  is  resented  by  the  son  they  have  not  seen 
for  many  years.  Miss  Jones'  has  the  assistance  of  a  male  quartette  in  the  chorus.  "Just  Plain 
Folks"  is  a  good  seller  in  the  Two-Minute  list,  and  the  longer  Record  can  not  fail  to  increase 
its  popularity.     Orchestra   accompaniment.     Words   and  music,   Maurice   Stonehill. 

287  Selections  from  "Little  Nemo"  Victor  Herbert  and  his  Orchestra 
This  selection  by  Mr.  Herbert  introduces  his  spirited  "March  of  the  Valentines";  "Won't  You 

be  My  Playmate,"  a  dainty,  charming  air;  "Give  Us  a  Fleet,"  a  sprightly,  captivating  theme; 
"Won't  You  be  My  Valentine,"  plaintive  and  haunting;  his  "Slumberland  Theme,"  a  graceful, 
soothing  melody;  Dance;   and  March  Finale.     Publishers,  Cohan  &  Harris,  New  York. 

288  How  She  Gets  Away  With  It  is  More  Than  I   Can  See  Grace  Cameron 

A  comic  song  in  which  one  footlight  fairy  "roasts"  another,  whose  good  fortune  in  being  able 
to  enjoy  the  good  things  of  life  the  envious  dame  ascribes  to  a  marvelous  ability  to  "pull  the 
legs"  of  her  long  chain  of  admirers.  Miss  Cameron's  clever  use  of  the  vernacular  of  the 
"front  row"  reminds  one  forcibly  of  that  of  Rose  Stahl  in  "The  Chorus  Lady."  Orchestra 
accompaniment.  Music,  Seymour  Furth;  words,  Grace  Cameron;  publishers,  Seymour  Furth 
Pub.  Co.,  New  York. 
f289     Flannigan  and  Harrigan  Porter  and  Meeker 

A  side-splitting  side-walk  conversation  between  these  clever  artists  introducing  two  original 
songs.  After  the  opening  song,  which  is  labeled  "No  Matter  How  Hungry  a  Horse  May  Be, 
He  Cannot  Eat  a  Bit,"  comes  a  running  fire  of  wit  and  repartee.  The  sketch  is  original  for 
our  Record   and  will  not  be  published. 

290  Gypsy  Airs    (Sarasate,  Op.  20.)  Albert  Spalding 
This  is  one  of  those  brilliant  and  fascinating  variations  on  folk  themes  written   by  the  cele- 
brated Spanish  violinist  and  composer,  Pablo  de  Sarasate,  who  was  born  in  Pompona,  Spain, 
March    10,    1844.     Mr.    Spalding's    splendid    conception    of    the    composition    is    shown    in    the 
exquisite  interpretation  he  gives  to  its  difficult  passages.     Rendered  with  piano  accompaniment. 

291  Grandma's  Mustard  Plaster  Murry   K.  Hill 
A  monologue  on  everything  in  general  and  a  goat  in  particular,  precedes  a  song  recital  of  the 
wonderful  drawing  qualities  of  "Grandma's  mustard  plaster"  and  their  practical  application  to 
sundry  individuals   and  cases.     This   is   followed   by  more  talk   and    another   humorous   song. 

292  Waiting  and  Watching  for  Me  Anthony  and  Harrison 
One  of  the  best  known  and  most  popular  of  sacred  hymns,  rendered  in  the  impressive  manner 
that  characterizes  all  of  the  work  of  these  famous  singers,  whose  sacred  duets  pre  known  and 
appreciated    wherever    the    English    tongue    is    spoken.     Orchestra    accompaniment.     Words, 
Marianne  Hearn;  music,  P.  P.  Bliss. 

•This  selection  will  be  illustrated  on  cover  of  November  Phonogram. 


16       Edison  Phonograph  Monthly,  Sept.,  1909 

293  Eglantine  Caprice  United  States  Marine  Band 

A  captivating  number  executed   in  faultless  style  by  this  celebrated  organization  whose  work 

requires  no  commendation.  Their  contributions  to  our  Record  catalog  are  among  its  best 
sellers.     Composer,   Edward   Van  Loock. 

294  Pansies  Mean  Thoughts,  Dear,  and  Thoughts  Mean  You  Manuel  Romain 

Mr.  Romain's  rendition  of  the  dainty  love  ballad  will  add  to  his  fame  as  a  Record  singer,  if 
that  be  possible.  The  language  of  the  flowers  is  expressed  in  unusually  pretty  words,  with  a 
tuneful  waltz  setting,  the  pansy's  definition  being  given  in  the  chorus: 

Pansies  mean  thoughts,  dear,   and  thoughts  mean  you;  My  dreams  are  all  of  you,   dear. 

Give  me  one  thought,   dear.  If  you  only  knew  ; 

Promise  you'll  be  true.  For  pansies  mean  thoughts,  dear,   and  thoughts  mean  you. 

Orchestra  accompaniment.  Words,  Fleta  Jan  Brown;  music,  Herbert  Spencer;  publishers, 
M.  Witmark  &  Sons,  New  York. 

295  A  Thousand  Leagues  Under  the  Sea  Gus  Reed 
Songs  of  the  deep  are  the  forte  of  basso  singers,  because  their  notes  better  convey  the  feeling  of 
awe  and  majesty  that  the  ocean  inspires.  Mr.  Reed's  sonorous  tones  are  admirably  qualified  to 
give  to  such  selections  the  proper  expression.  There  is  a  light-house  bell  effect  in  the  refrain 
that  is  realistic.  Orchestra  accompaniment.  Words,  J.  T.  Branen;  music,  H.  W.  Petrie; 
publishers,  Jos.  W.  Stern  &  Co.,  New  York. 

296  Lasca  Edgar  L.  Davenport 
A  pathetic  poem,  by  F.  Desprez,  of  love  and  heroism  on  the  plains  of  the  Rio  Grande,  familiar 

to  every  high-school  boy  and  girl  in  the  country,  who  will  find  Mr.  Davenport's  dramatic 
recitation  of  it  a  great  help  in  their  study  of  elocution  because  of  the  excellence  of  his  articu- 
lation and  inflection.  The  selection  as  here  given  comprises  the  entire  poem,  which  was  not 
possible,  of  course,  on  the  two-minute  Record,  in  which  list  it  is  No.  9087.  The  burial  of 
Lascar  is  recited  to  the  violin  accompaniment  of  extracts  from  "Hearts  and  Flowers"  and 
Chopin's  "Funeral  March." 

297  Just  Before  the  Battle  Mother  Will  Oakland  and  Chorus 
Mr.  Oakland's  splended  voice  has  never  been  heard  to  better  effect  than  in  the  verses  of  this 
well-known  descriptive  war  ballad,  in  the  chorus  of  which  he  has  the  assistance  of  a  pleasing 
quartette.  Between  the  lines  of  the  second  chorus  are  introduced  realistic  martial  effects — a 
cannon  shot,  bugle  calls  of  reveille  and  assembly,  hoof  beats  and  commands  to  action.  Orches- 
tra accompaniment.     Words  and  music,  George  F.  Root. 

298  He  Leadeth  Me  Edison  Mixed  Quartette 
A  sacred  selection  rendered  by  a  quartette  of  mixed  voices  with  organ  accompaniment.     The 
work  of  our  quartette  in  this  reproduction  is  particularly  effective  and  this  Record  is  destined 

to  find  its  way  into  every  sacred  collection.     Words,  Jos.  H.  Gilmore;  music,  Wm.  B.  Bradbury. 

299  Wedding — Dance  Waltz  American  Symphony  Orchestra 
A  well-known  standard  waltz,  played  in  concert  style  with  pleasing  effect.  The  composer  of 
this  waltz  is  Paul  Lincke,  whose  reputation  was  established  in  this  country  through  his  com- 
position of  the  popular  "Glow-worm"  (Amberol  Record  61).  The  interpretation  given  this 
number  is  highly  artistic.  Its  melody  is  catchy  and  its  rythm  well  defined,  making  it  particu- 
larly desirable  as  a  dance  number.     Publishers,  Jos.  W.  Stern  &  Co.,  New  York. 

300  The  Song  I   Heard  One  Sunday  Morn  James  F.  Harrison  and  mixed  chorus 
Mr.  Harrison  has  improved  the  opportunity  to  display  the  quality  and   range  of  his  splendid 
baritone  voice  in  this  Record.     A  mixed  chorus  assists  ,in  the  rendition  of  the   number.     The 
song  itself,   a  meritorious  composition,   describes  the  effect  that  the  chanting  of   "The   Palms" 

in  a  church  produced  upon  a  passer-by.  Orchestra  accompaniment.  Words,  E.  H.  Ellison; 
music,  Robert  H.  Brennen;  publishers,  Jos.  W.  Stern  &  Co.,  New  York. 

301  Run,  Brudder  Possum,  Run!  Collins  and  Harlan 
This  is  a  typical  Southern  "darkey"  song,  set  to  a  rollicking  air  by  one  of  the  foremost  colored 
artists  and  musicians  in  the  country.     In  the  reproduction  are  introduced  clever  effects  imitating 
characteristic  noises  of  the  possum  hunt.     Orchestra   accompaniment.     Words,  J.  W.  Johnson; 
music,  Rosamond  Johnson;  publishers,  The  Rogers  Bros.  Music  Publishing  Co.,  New  York. 

302  Carnival  of  Venice  OlHvotti  Traubadours 
A  charming  violin  and  guitar  duet  by  accomplished  musicians.  The  "Ollivotti  Troubadours" 
are  well-known  artists  of  high  rank  who  have  appeared  with  success  at  concerts  and  at  the 
leading  vaudeville  theatres  throughout  the  country  for  the  past  three  years.  Mr.  Michael 
Banner,  the  violinist,  is  a  virtuoso  of  recognized  ability,  while  Mr.  ^  Roy  H.  Butin,  the 
guitarist,  is  equally  proficient  on  his  instrument.     Arrangement  by  Paganini-Banner. 

303  My  Old  Kentucky  Home  Knickerbocker  Male  Quartette 
This  fine  old  Southern  melody,  which  will  never  lose  its  popularity  with  the  American  public, 
lends   itself   so    readily    to   quartette   work   that   no   professional    "four"    can    afford   to   omit   it 
from   their   reportoire.     We   doubt   the   possibility  of   a  more   pleasing  reproduction   than   that 
given  on  this  Record.     Unaccompanied.     Words  and  music,  Stephen  Foster. 


Edison  Phonograph  Monthly,  Sept.,  1909        17 

304     A  Georgia  Barn  Dance  New  York  Military  Band 

Here  is  an  opportunity  to  secure  a  Record  that,  in  addition  to  being  an  unusually  good  dance 
number,  possesses  exceptionally  attractive  features  as  a  band  Record.  It  is  by  the  same  com- 
poser as  "Kerry  Mills'  Barn  Dance"  (Standard  Record  No.  9909)  and  is  written  in  the  proper 
tempo  for  that  popular  style  of  dance.  Novel  effects  characteristic  of  the  country  life  are 
introduced  in  its  rendition.     Composer,  Kerry  Mills;  publisher,  F.  A.  Mills,  New  York. 

Amberol  Records  in  Italian 

500S     Quell'  uom  da.1  fiero  aspetto,-"Fra  Diovola"  (Auber)      Maria  Avezza  and  Francesco  Daddi 
5007     Serenata  d'Arlecchino,-  "Pagliacci"  (Leoncavallo)  Maria  Avezza  and  Francesco  Daddi 

5012     Addio  alia  madre,-"Cavalleria  Rusticana"  (Mascagni)  Francesco  Daddi 

Amberol   Records  in  Hebrew 

5036  A  Mensch  soil  men  sein   (Perlmutter  and  Wohl)  Simon  Paskal 

5037  Das  Mzuzele   (H.  Altman)  Simon  Paskal 

5038  Was  zu  Gott  ist  zu  Gott  und  was  zu  Leute  ist  zu  Leute    (Kannapoff  )  Simon  Paskal 

Edison  Standard  Records  for  November 

10237  Powhatan's  Daughter  March  Sousa's  Band 

With  a  typical  number  that  reflects  the  genius  of  that  peerless  composer  and  band-master,  we 
introduce  John  Philip  Sousa  to  the  Edison  Phonograph  public  which  has  been  waiting  some 
time  for  a  Record  bearing  the  stamp  of  his  originality  and  approval.  Like  all  of  his  marches 
there  is  an  inspiring  swing  and  dash  to  this  number  that  defies  description. 

10238  Penny  land  Manuel  Romain 

A  pretty  song  of  childhood  days — the  days  of  'lasses  candy  and  cookies — when  a  penny  was 
far  more  desirable  in  our  childish  eyes  than  coins  of  larger  denomination,  because  of  the  ease 
with  which  it  might  be  exchanged  for  sweetmeats.  It  is  written  in  very  catchy  waltz-time 
and  Mr.  Romain  renders  it  as  usual  in  faultless  style.  Orchestra  accompaniment.  Words, 
Bartley  Costello;  music,  J.  Fred  Helf;  publishers,  Helf  &  Hager  Co.,  New  York. 

10239  She's  an  Awful  Nice  Gal  Edward  Meeker 

Pete  Dimple,  a  simple  coon,  got  engaged  to  the  "College  Widow"  of  Darktown.  When,  at 
the  wedding,  the  Parson  asked,  "Who'll  give  the  bride  away?"  the  entire  male  congregation 
rose  to  its  feet  and  explained  in  chorus  Sal's  attempts  to  land  each  one  in  the  matrimonial  net, 
concluding  with  the  advice  to  Pete  not  to  get  "cold  feet"  on  that  account,  however.  The  song 
is  set  to  a  rollicking  two-step  air,  and  Mr.  Meeker  gives  it  the  full  benefit  of  his  inimitable 
coon  dialect  and  style.  Orchestra  accompaniment.  Words,  Edward  Madden;  music,  Geo.  W. 
Meyer;  publishers,  F.  B.  Haviland  Publishing  Co.,  New  York. 

10240  La  Zingana  American  Symphony  Orchestra 

"La  Zingana"  is  a  well-known  piano  piece.  It  is  styled  a  "Dance  Hongroise"  and  was  written 
by  Carl  Bohn,  a  popular  European  composer.  The  Record  gives  a  brilliant  and  effective 
orchestra  arrangement  of  this  favorite  number,  which  will  appeal  most  forcibly  to  lovers  of 
the  better  grade  of  music.     Publisher,  Carl  Fisher,  New  York. 

10241  I  Want  Somebody  to  Play  With  Byron  G.  Harlan 
Mr.  Harlan  is  particularly  artistic  in  the  rendition  of  "kid"  songs,  of  which  the  above  is  a 
pleasing  specimen.  It  expresses  the  plaint  of  a  little  one  wno  wants  someone  to  share  her 
loneliness  until  the  return  of  her  Mamma,  who  "went  away  with  the  Angels."  Set  to  waltz 
time.  Orchestra  accompaniment.  Words  and  music,  Williams  and  Van  Alstyne;  publishers, 
Jerome  H.  Remick  &  Co.,   New  York. 

10242  There'll  Come  a  Day  Stanley  and  Gillette 
A  sentimental  song  presented  in  duet  form  by  two  well-known  Edison  artists  whose  rich 
voices,  blending  in  sweet  harmony,  produce  an  exceptionally  pleasing  Record.  This  is  a  new 
combination  and  we  prophesy  their  work  will  receive  a  general  and  enthusiastic  encore  from 
the  Phonograph  public.  Orchestra  accompaniment.  Words,  Alfred  Bryan;  music,  Ted 
Snyder;  publishers,  Ted  Snyder  Co.,  New  York. 

10243  Sadie  Salome  Edward  M.  Favor 
A  comic  song.  Sadie  Cohen  had  aspirations  for  the  stage,  on  which  she  eventually  shone  as 
the  original  "Salome  Baby,"  much  to  the  surprise  and  horror  of  her  sweetheart,  Mose,  whose 
objection  forms  the  chorus  and  real  comedy  of  the  song.  Mr.  Favor  gives  the  number  the 
proper  Yiddish  flavor.  Orchestra  accompaniment.  Words  and  music,  Edgar  Leslie  and 
Irving  Berlin;  publishers,  Ted  Snyder  Co.,  New  York. 


18        Edison  Phonograph  Monthly, Sept.,  1909 

10244  Oakley  Quickstep  Oily  Oakley 

This  number  introduces  to  the  Edison  public  one  of  our  English  artists,  Mr.  Oily  Oakley, 
whose  skill  with  the  banjo  is  nothing  short  of  marvellous.  We  predict  a  rousing  reception  for 
this  Record,  which  is  of  his  own  composition.  The  true  tone  of  the  banjo  is  so  wonderfully 
reproduced.      Orchestra  accompaniment. 

10245  We've  Been  Chums  for  Fifty  Years  Will  Oakland 
An  old   couple,   at  the  approach  of   life's   sunset,   are  reminiscing  over  the  fifty  years  of  their 
married    life    and    finding   pleasure    and    satisfaction   in    the   fact    that    during   that   time   their 
relations  have  been  the  ideal  ones  of  lovers  and  chums.     A  clever  composition,  a  pleasing  air, 

a  capable  artist — can  more  be  said?  Orchestra  accompaniment.  Words  and  music,  Thurland 
Chattaway. 

10246  Whiter  Than  Snow  Anthony  and  Harrison 

A  beloved  old  gospel  hymn,  very  popular  at  revival  services,  is  here  given  a  powerful  rendi- 
tion by  these  two  capable  singers.  Orchestra  accompaniment.  Words,  James  Nicholson ; 
music,  Wm.  G.  Fischer. 

10247  Arrah,  Come  in  Out  of  the  Rain,  Barney  McShane  Ada  Jones 
It's  leap  year  and  the  widow  Nolan,  spying  Barney  McShane  coming  down  the  lane  at  the 
mercy  of  the  elements,  embraces  the  opportunity  to  exercise  the  feminine  perogative.  We 
don't  know  what  Barney's  reply  was,  but  we're  gallant  enough  to  assume  that  a  four-minute 
Record  wouldn't  be  necessary  to  record  it.  Miss  Jones'  reputation  with  this  type  of  song  is 
long  established.  Orchestra  accompaniment.  Words,  Andrew  B.  Sterling;  music,  J.  Fred 
Helf;  publishers,  Helf  &  Hager  Co.,  New  York. 

10248  The  Coquette  United  States  Marine  Band 

This  characteristic  number  is  the  first  ("A")  of  a  series  of  three  numbers  entitled  "Maidens 
Three,"  composed  by  John  Philip  Sousa.  The  remaining  two — ("B")  "The  Summer  Girl" 
and  ("C")  "The  Dancing  Girl" — will  be  recorded  by  Sousa's  Band.  The  general  excellence 
of  Records  produced  by  the  U.  S.  Marine  Band,  of  which  Mr.  Sousa  was  leader  for  twelve 
years,  is  sufficient  guarantee  of  this  number. 

10249  Oh!  Doctor  Grace  Cameron 
A  coon  song.  Liza  Green's  sickness  is  diagnosed  by  the  doctor  as  a  love  malady,  and  he 
prescribes  "loving  by  a  loving  man  every  day."  On  request  he  administers  the  first  dose 
himself  with  the  result  that  Liza  has  frequent  relapses  in  which  she  calls  for  the  same 
doctor.  Miss  Cameron's  dialect  and  voice  do  full  justice  to  the  number.  Orchestra  accom- 
paniment.    Words,  Irving  Berlin;    music,  Ted   Snyder;   publishers,  Ted   Snyder   Co. 

10250  Baboon  Bungalow  Collins  and  Harlan 
A  jungle  song  duet,  describing  a  Simian  honeymoon  in  "Mango  Lane"  where  "chunky  monkey 
chimpanzees"  are  "tuning  up  their  cocoanut  shells  to  make  them  sound  like  wedding  bells." 
The  song  is  of  the  same  style  as  "Down  in  Jungle  Town"  (Record  No.  9941)  sung  by  the 
same  artists.  Jungle  sounds  in  imitation  of  the  chattering  of  monkeys  and  the  rattling  of 
cocoanut  shells  are  introduced  throughout  with  good  effect.  Orchestra  accompaniment.  Words, 
Edward  Madden;  music,  Dorothy  Jardon ;  publishers,  F.  B.  Haviland  Publishing  Co. 

10251  Its  Hard  to  Kiss  Your  Sweetheart  When  the  Last  Kiss  Means  Good-Bye      ArthurCXlough 

Another  sentimental  number  in  waltz  time  by  Mr.  Clough  whose  first  Record  appeared  in  the 
October  list.  The  song,  as  its  title  would  suggest,  voices  the  depression  of  a  lover  in  parting 
from  the  girl  of  his  heart.  It  is  fully  up  to  the  required  standard  of  sentimental  selections 
in  every  respect  and  Mr.  Clough's  rendition  will  confirm  the  good  impression  his  first  Record 
created.  Orchestra  accompaniment.  Words,  Robert  F.  Roden ;  music,  Kerry  Mills;  pub- 
lisher, F.  A.  Mills,   New  York. 

10252  Ripples — A  Serenade  American  Symphony  Orchestra 
A   characteristic  concert   number  of   a   Spanish   style   of   construction   admirably  expressing  the 
grace,  warmth  and  languor  of  the  music  of  that  country.     From  a  musical  standpoint  this  is 
one  of  the  best  of  the  many  good  things  of  this  month.     Composer,  R.  B.  Brewer;   publishers, 
Sam  Fox  Publishing  Co.,   Cleveland,  Ohio. 

10253  Uncle  Josh  at  the  Opera  Cal  Stewart 
u   '  A  talking  Record  by  this  master  in  the   delineation  of  the   rural  character.     Uncle  Josh   was 

attracted  to  the  "Opry"  house  where;  he  "bought  two  tickets  of  admission  because  a  fellow  at 
the  door  tore  the  first  one  he  presented  into  halves.  His  observations  on  the  audience,  the 
orchestra  and  the  curtain   (which  he  thinks  is  the  "Opry"  house)    are  as  unique  as  humorous. 

10254  Zep  Green's  Airship  Ada  Jones  and  Len  Spencer 
A  very  clever  Record.   Zep  Green    is  making  his  initial  trip  as  a  navigator  of  the  air,  as  well 

as  of  the  sea  of  matrimony.  The  two  voyages  start  at  the  same  time  for  they  take  the  parson 
up  with  them  in  the  airship — and  down  also  when  it  collapses  and  falls  into  the  river. 
Mechanical  devices,  a  band,  singing,  cheering  and  remarks  from  the  crowd  contribute  to  the 
novelty  of  the  Record.     Orchestra  accompaniment. 


Edison  Phonograph  Monthly,  Sept.,  1909         19 

10255  Dublin  Daisies  Peerless  Quartette 

A  rollicking  Irish  song  with  a  typical  air,  in  which  glowing  tribute  is  paid  to  the  charms 
of  Erin's  colleens  in  general  and  to  those  of  "Ould  Dublin  Town"  in  particular,  "whose  eyes 
and  sighs  win  the  hearts  of  all  the  byes."  It  is  sung  without  accompaniment  by  the  Peerless 
Quartette,  comment  on  whose  rendition  is  superfluous.  Words,  Alfred  Bryan ;  music,  Percy 
Wenrich;  publishers,  Jerome  H.  Remick  &  Co.,  New  York. 

10256  Daughters  of  America  March  New  York  Military  Band 
This  march,  which  is  respectfully  dedicated  by  the  composer  to  the  Daughters  of  the  American 
Revolution,  is  constructed  on  themes  of  popular  national  airs   and  is  an  inspiring  number  in 
consequence.     Composer,  J.  Bodewalt  Lampe ;  publishers,  Jerome  H.  Remick  &  Co. 

Advance  List 

Of  25   Italian  and   15   Swedish  Edison  Standard   Records 

The  Records  listed  below  njoill  be  ready  jor  shipment  from  the  factory  to    Jobbers  on  September    10, 
and  they  may  be  placed  onjale  immediately  upon  their  receipt. 


25  Standard  Records  in  Italian 


20581 
20582 
20583 
20584 
20585 
20586 
20587 
20588 
20589 
20590 
20591 
20592 
20593 
20594 
20595 
20596 
20597 
20598 
20599 
20600 
20601 
20602 
20603 
20604 
20605 


20534 
20535 
20536 

20537 
20538 
20539 
20540 
20541 
20542 
20543 
20544 
20545 
20546 
20547 
20548 


Dansa   Delia   Memorie    (Carocciolo) 

II  libro  Santo    (Pinsuti) 

Se  Fossel   (Francesco  Quaranta) 

Sognai   (F.  Paolo  Tosti) 

Vespero    (Bettinelli) 

La   Lavandaria    di    San    Giovanni    (A.   Seppilli) 

Sapro  Morir   (F.  Paolo  Tosti) 

Stelle  d'oro    (L.  Denza) 

T'Affretta — Canzone-Barcarola   (F.  Paolo  Tosti) 

Mergellina 

Amor  e'  tre  manere   (Segre) 

Non  so   Scardati    (L.  Denza) 

Non  e  Ver  (Nattei) 

Visione  Venziana   (Brogie) 

Dopo  (F.  Paolo  Tosti) 

Preghiera — Alia  Mentsconfusc   (F,  Paolo  Tosti) 

Chiarastella    (Cristofaro) 

II  Tenentino    (V.   Valente)  _   .. 

II   cochiere    (G.  De  Gregoria) 

Palomma  s'  notte   (Bongioianni) 

So  Turnato    (Faho) 

L'  Automobilista 

II    Viaggiatore    (Bongiovanni) 

La  Mano  (A.  Narciso) 

II  Modo  di  Fare    (G.  Lama) 


Signorina  Grandi 

Sig.  Grandi 

Sig.  Grandi 

Sig.  Grandi 

Sig.  Scaramella 

Sig.  Scaramella 

Sig.  E.  Badini 

Sig.  E.  Badini 

Sig.  E.  Badini 

Roma    Fulgor 

Roma    Fulgor 

Sig.  E.  De  Franceschi 

Sig.  Gabardo 

Sig.  Panerai 

Sig.  Pasquini 

Sig.  Franco 

Sig.  Franco 

Sig.  Molinari 

Sig.  Molinari 

Diego  Giannini 

Diego  Giannini 

Adolfo  Narciso 

Adolfo  Narciso 

Adolfo  Narciso 

Adolfo  Narciso 


Standard  Records  in  Swedish 


Hemkomsten  fran  Hea — Comisk  Sang 

Flickan  med  paraplyt — Comisk  Sang 

Stumpen — Comisk  Sang 

Svenak  Folkwisa — Mezzo-Sopran 

Aria   ur  Regementets   dotter — Mezzo- S«pran 

Magisterne  flamma — Mans  duett 

Att  ha  bildning — Comisk  Sang 

Amandas  lilla  hast — Comisk  Sang 

Min  tos — Original  visa 

En  liten  visa  af  Maja — Comtek  Sang 

Aftonstamning — Sopran 

Lilla  vannen — Sopran 

Afaked — Bas 

Svarmeri — Tenor 

Nar  mamma  var  flicker 


Herr  Bondesson 

Herr  Bondesson 

Herr  Bondesson 

Fru  Hellstrom-Osear 

Fru  Hellstrom-Osear 

Herr  O.  Edberg  and  G.  Wennmann 

Herr  Textorius 

Herr  Textorius 

Herr  C.  Barcklind 

Herr  Noree 

Frk.  Larsen 

Fru  Mally  Hogberg 

Herr  Sjoberg 

Herr  Nyblom 

Frk.  Ingeberg  Sandberg 


20        Edison  Phonograph  Monthly,  Sept. ,  1909 

Trade    Bu  lie  tin  s 


Sales  Department  Bulletin  No.  35 

August  2,  1909 
Trade  Information  for  U.  S.  Dealers 

All  correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT,  Orange,  N.  J 


GEM  COMBINATION  TYPE  PHONOGRAPH. 

Descriptive. 

A  new  Combination  Type  Phonograph,  at  a 
list  price  well  within  the  reach  of  every  one, 
and  at  the  same  time  containing  the  same  excel- 
lent features  embodied  in  our  newer  type  Pho- 
nographs equipped  to  play  both  Standard  and 
Amberol  Records. 

In  appearance  this  Phonograph  is  like  the 
model  "B"  machine,  except  that  the  frame  cast- 
ing is  a  little  larger. 

The  motor  has  been  changed,  and  is  fitted 
with  a  special  main  spring,  made  of  a  particular 
kind  of  steel,  and  is  slightly  thicker  than  the  old 
spring.  The  machine  will  run  fully  one  Am- 
berol Record,  or  fully  two  Standard  Records. 
This  new  spring  is  very  powerful  and  produces 
perfect  regulation. 

(The  trade  is  warned  not  to  replace  these 
springs  with  ordinary  ones  that  can  be  pur- 
chased in  open  market.) 

The  motor  is  also  equipped  with  a  new  wind- 
ing ratchet  and  pawl,  which  is  absolutely  noise- 
less when  winding. 

Price. 

List  price,  $15.00,  subject  to  regular  Dealers' 
"Gem"  machine  discounts;  30  per  cent,  from 
list. 

Equipment. 

Equipped  with  a  model  "K"  reproducer,  hav- 
ing a  model  "C"  and  model  "H"  sapphire  as- 
sembled in  separate  arms,  mounted  on  a  swivel 
plate  set  in  the  overhanging  weight;  attached  to 
this  swivel  plate  is  a  pointer  or  lever,  thereby 
enabling  the  user  to  readily  change  the  position 
of  the  sapphires  for  playing  either  the  Standard 
or  Amberol  Records. 

To  play  the  Standard  Record  the  index  pointer 
must  be  turned  against  stop-pin  at  figure  2.  To 
play  the  Amberol  Record  the  index  pointer  must 
be  turned  against  stop-pin  at  figure  4.  In  order 
to  make  these  changes,  the  reproducer  must  be 
taken  out  of  the  diaphragm-arm. 

Caution. 

In  replacing  the  reproducer,  care  should  be 
taken  that  the  sapphire  does  not  come  in  contact 
with  the  lower  part  of  the  opening  of  the 
speaker-arm,  also  that  the  reproducer  is  located 
correctly,  and  that  the  set-screw  is  tightened. 


Finish. 

The  machine   body  is  finished   in   a   rich   deep 

maroon,   with   black  and   gold  stripes,   and   bears 

the  name  "Edison"  instead  of  the  word  "Gem." 

Horn. 

A  specially  finished  maroon  colored  horn, 
which  will  be  packed  in  case  with  the  machine; 
19  inches  long;   bell,  11   inches  wide. 

Horn-crane. 
Regular   nickel    two   piece    Gem    Crane   set   in 
socket  in  machine  body. 

Selling  Date. 
To   be    placed   on    sale    simultaneously   in    the 
United  States  and  Canada  on  October  1st,  1909. 


Suspended  List,  Aug.  20 \  1909 

Superseding  All  Previous  Lists 

This  list  is  supplemental  to  the  Suspended  Lists 
which  appeared  in  the  June,  1908,  and  succeeding 
issues  of  the  Edison  Phonograph  Monthly. 
These  are  still  in  force  and  must  be  given  the 
consideration  by  the  Trade  as  if  reprinted  in  full 
herewith. 

N.  Y.,  Buffalo — Neal,  Clark  &  Neal  Co. 
S.  D.,  Deadwood — Early  Bros.  (L.  B.  Early  Co.) 
MO.,   Lamar — F.   O.    Scott. 
TEX.,  Big  Sandy — G.  C.   Ferrel. 
MINN.,  Wabasso — J.  J.  Hoffman. 
WASH.,  Ballard — Parker  Drug  Co. 
ILL.,  Chicago — Chicago   Film  Exchange. 
NEB.,   Omaha — Chicago  Film  Exchange. 
IA.,  Boone — J.  Lea  Simpson. 

MICH.,      Battle      Creek — American      Motor      & 
Cycle  Co. 

Jobbers  and  Dealers  are  asked  not  to  supply 
any  of  the  above  named  firms  with  our  appa- 
ratus, at  addresses  given  or  any  other  address. 

REINSTATED. 
COLO.,   Rocky   Ford — The   Bolton   Music   Co. 


Among  the  Jobbers 

The  Kipp-Link  Co.,  of  Indianapolis,  have 
moved  from  their  old  location  on  Washington 
street,  between  Meridian  and  Pennsylvania,  to 
their  wholesale  rooms  farther  west  in  Washing- 
ton street.  At  their  present  location  the  com- 
pany are  conducting  a  wholesale  business  only. 
They  handle  the  Edison   goods  only. 

The  branch  of  the  Eilers  Piano  House  at 
Boise,  Idaho,  recently  disposed  of  its  stock  of 
sheet  music  to  make  room  for  an  expansion  of 
the  talking  machine  department,  and  is  now 
carrying  a  large  assortment  of  machines  and 
Records  of  all  kinds. 


Edison  Phonograph  Monthly,  Sept.,  1909 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Birmingham — Talking  Machine  Co. 

Mobile — W.  H.  Reynalds. 

Montgomery — R.    L.    Penick. 
ARK.,  Fort  Smith — R.    C.    Bollinger   Music   Co. 
CAL.,   Los   Angeles — Southern    Cal.   Music   Co. 

Sacramento — A.   J.   Poramer   Co. 

San  Francisco — P.  Bacigalupi  &  Sons. 
Pacific   Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 
CONN.,   New   Haven — Pardee-Ellenberger  Co. 
D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 
6A„  Atlanta — Atlanta  Phonograph  Co. 
Phillips  &  Crew  Co. 
Waycross — Youmans   Jewelry    Co. 
IDAHO,  Boise — Eiler's   Piano  House. 
ILL.,  Chicago — Babson   Bros. 
Lyon    &    Healy. 
James  I.  Lyons. 
The   Vim   Co. 
Montgomery  Ward   &  Co. 
Rudolph  Wurlitzer  Co. 
Peoria — Chas.  C.  Adams  &  Co. 

Peoria  Phonograph  Co. 

Qulncy — Quincy  Phonograph  Co. 

IND.,   Indianapolis — Indiana   Phono.   Co. 

Kipp-Link  Phonograph  Co. 
IOWA,   Des    Moines — Harger    &   Blish. 
Hopkins   Bros.   Co. 
Dubuque — Harger  &  Blish. 
Fort   Dodge — Early  Music   House. 
Sioux   City — Early  Music  House. 
KY.,  Louisville — Montenegro-Riehm  Music  Co. 

LA.,    New    Orleans — William    Bailey. 

National   Automatic   Fire    Alarm    Co. 

MAINE,  Bangor — S.  L.  Crosby  Co. 
Portland — W.  H.  Ross  &  Son. 

MD.,  Baltimore — E.  F.  Droop  &   Sons  Co. 
MASS.,  Boston — Boston  Cycle  &  Sundry  Co. 
Eastern  Talking  Mach.     Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Fitehburg — Iver  Johnson   Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
New   Bedford — Household  Furnishing:  Co. 
Springfield — Flint    &    Brlckett    Co. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 
MICH.,  Detroit — American   Phono.   Co. 

Grinnell   Bros. 
MINN.,  Minneapolis — Minnesota   Phono.  Co. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler   &   Hinrichs. 
MO.,  Kansas  City — J.  W.  Jenkins*  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Louis — Koerber-Brenner  Music  Co. 
Silvers  tone   Talk.  Mach.   Co. 

MONT.,  Helena — Frank  Buser. 
NEB.,  Lincoln — Ross  P.  Curtice  Co. 

II.   E.   Sidles  Phono.   Co. 
Omaha — Nebraska  Cycle  Co. 

Shultz  Bros. 

if.  H.,  Manchester — John  B.  Varlck  Oo. 

V.  J..  Hoboken — Eclipts^e  Phono.  Co. 
Newark— A    O.  Petit 
Paterson — James  K.   O'Dea, 
Trenton — Stoll  Blank   Book   and   Station- 
ery Co 
John  Sykes. 

If.  T„  Albany — Finch  St  Hahn. 
Astoria — John   Rose. 
Brooklyn — A.   D.   Matthews'   Sons. 
Buffalo — W.  D.  Andrews. 


Klmlra — Elmira  Arms  Co. 
GloversvUle — American    Phono.    Co. 
Kingston — Forsyth    &   Davis. 
New    York    City — Blackman    Talking  Ma- 
chine Co. 

J.    F.   Blackman  &   Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Jacot  Music  Box  Co. 

Victor   H.   Rapke. 

Siegel-Cooper  Co. 

John  Wanamaker. 


Frank   E.   Bolway. 

O.   &  M.   Co 


Oswego 

Rochester — Mackie   Piano 

Talking  Machine  Co. 
Schenectady — Finch   &  Hahn. 

Jay  A.  Rickard   &   Co. 
Syracuse — W.    D.   Andrews. 
Troy — Finch    &   Hahn. 
Utica — Arthur    F.    Ferrias. 

William  Harrison. 

Utica  Cycle  Co. 

OHIO,  Canton— Klein  &  Heffelman  Co. 
Cincinnati — Ball-Fintze   Co. 
Milner  Musical  Co. 
Rudolph   Wurlitzer   Co. 
Cleveland — Eclipse  Musical  Co. 
Columbus — Perry  B.  Whitsit  Co. 
Dayton — Niehaus  &  Dohse. 
Newark — Ball-Fintze   Co. 
Toledo — Hayes  Music  Co. 
OREGON,  Portland — Graves  Music  Co. 
OKLA.,  Oklahoma  City — Smith's  Phono.  Co. 
PENNA.,   Allentown — G.    C.    Aschbach. 
Easton — The  Werner  Co. 
Philadelphia — Louis   Buehn   &  Bro. 
C.  J.  Heppe  &  Son. 
Lit  Bros. 

Penn    Phonograph    Co. 
John    Wanamaker. 
H.  A.  Weymann   &   Son. 
Pittsburg— -Standard  Talk.  Mach.  Oo. 
Scranton — Ackerman  &  Co. 

Technical   Supply  Co. 
Williamsport — W.    A.    Myers. 
R.  I.,  Providence — J.  A.   Foster  Co. 

J.  Samuels  &  Bro. 
TENN.,  Knoxvllle — Knoxville  Typewriter  and 
Phonograph  Co. 
Memphis — F.  M.  Atwood. 

O.  K.  Houck  Piano  Co. 
Nashville — Magruder  &  Co. 

Nashville  Talking  Mach.  Co. 
TEX..  Dallas — Southern   Talking  Machine  Co 
El  Paso — W.  G.  Walz  Co. 
Fort  Worth — Cummings,   Shepherd  A  Co. 
Houston — Houston  Phonograph  Co. 
San  Antonio — H.  C.  Rees  Optical  Co. 
UTAH.  Ogden — Proudflt  Sporting  Goods  Co. 

Salt  Lake  City — Clayton-Daynes  Music  Oo 
VT.,   Burlington — American   Phono.   Co. 
VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Bruce  &  Brown  Co.,  Inc. 
Eiler's   Music   House. 

Spokane — Spokane  Phonograph  Co. 
WIS.,  Milwaukee — Lawrence   McGreal. 
CANADA,   Quebec — C.    Robltallle. 

St.   John — W.   H.   Thorne   &  Co.,   Ltd. 

Vancouver — M.  W.  Waitt   &  Co..  Ltd. 

Toronto — R.   S.   Williams  &    Sons   Co.,   Ltd 

Winnipeg — R.  S.  Williams   &    Sons  Co.,  Ltd 


Broaden 
\bur  Field 


— and  increase  your  sales.     A  dealer  makes  a  serious  mistake 
by    selling-  records  and  instruments   for  amusement    purposes 
alone.     There  is  besides  the   amusement  field  the  vast  field  of 
education  from  which  can  be  reaped  an  abundant  business.     Here 
the  dealer  can  increase  the  sale  of  records  to  those  who  already 
own  phonographs,   and   can  sell  both  instruments  and  records  to  a 
very  large  number  of  cash  customers  who  would  never  think  of  buy- 
ing a  phonograph  except  for  educational  purposes.     All  this  is  made 
possible  through 

I.C.S.  LANGUAGEjYSTEM 

^m0ma6Cl.£di&0iu- 

PHONOGRAPH 

There  is   a   great  opportunity   for  you  to   sell   I.  C.  S.  Lan- 
guage  Outfits   to   people  who   are    going   abroad  or  who   desire 
to  learn  a  language  for  the  sake  of  the  knowledge  of  it  alone;  to 
those  who  desire  to  qualify  for  positions  as  translators  and  for- 
eign correspondents;  and  to  foreigners  who  wish  to  learn  to 
speak  English.      No  sledge  hammer  is  needed  to  get  it 
clearly  into  your  head  that    this  presents    a  sure  way 
of   broadening  your   field  of  work    and    increasing 
your    sales.       For    the    sake   of    good    business 
sense,  boom  the  I.  C.  S.  Language  feature  of 
the  business. 

International 
Correspondence   Schools 

SCRANTON,   PA. 


<©£  EDISON 
PHONOGMPH 
MONTH 


Vol.  VII 


October,   1909 


No  10. 

SHORT 

SERMONS 

FROM 

FAMILIAR 

TEXTS 


IT  IS  WELL  TO  J 

MOOR  YOUR  BARK 
WITH  TWO  ANCHORS 


<TD/Te  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  October,  1909 

Short  Sermons  from  Familiar  Texts                  .             .  .1 

The  Edison  "Amberola"               ....  2 

Our  Advertising  Campaign  Begins                    .             .  .3 

President  Dyer's  Views  on  the  Situation         .             .  .4 

New  Edison  Cygnet  Horn             ....  5 

Johann  Strauss              .             .                          .             .  .6 

Thomas  A.  Edison  Guest  of  Honor         ...  7 

The  Diaz  Record       .             .             .             .             .  .7 

The  Protection  of  Our  Jobbers                  ...  7 

Selling  the  Goods       .  .....         8 

Are  You  Prepared  for  the  Holiday  Trade  ?  9 

Amberol  Attachments!    Amberol  Records!   Amberol  Sales!  9 

Our  Australian  Office             .             .             .             .  .13 

The  Other  13,000            .....  14 

New  Stock  Electros               .             .             .             .  .15 

Advance  List  of  Edison  Amberol  Records  and  Edison 

Standard  Records  for  December             .              .  .16 

Trade  Bulletins             .              .             .             .             .  .20 

The  New  Combination  Type  Gem  Phonograph             .  21 

Criminal  Neglect        .              .              .             .             .  .21 

Correction  in  Form  1620              .             .             .             .  21 

Jobbers  of  Edison  Phonographs  and  Records               .  .      22 


«©£  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,   Orange,  N.  J. 

NEW  YORK:   10  FIFTH  AVENUE 

NATIONAL    PHONOGRAPH    CO.,   LTD.,   VICTORIA    ROAD,   WILLESDEN,    LONDON,    N.    W. 

NATIONAL  PHONOGRAPH    CO.    OF    AUSTRALIA,    LTD.,    34O    KENT   STREET,    SYDNEY,    N.    8.    W. 

MEXICAN    NATIONAL  PHONOGRAPH    CO.,    MEXICO    CITY. 

COMPANIA    EDISON    HISPANO-AMERICANA,    VIAMONTE    515,    BUENOS    AIRES. 

EDISON   GESELLSCHAFT,    M.    B.    H.,  IO    FREDRICH  STRASSE,    BERLIN. 

COMPAGNIE   FRANCAISE    DU    PHONOGRAPHE    EDISON,    42    RUE   DE    PARADIS,    PARIS. 

All  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J. 


Vol.  VII, 


OCTOBER,  1909 


No.  10 


Short  Sermons 
from  Familiar  Texts 


TEXT: 

//  is  well  to  moor  your 
bark  with  two  anchors. 


HERE  is  a  bit  of  nautical 
wisdom  that  isn't  bad  for 
a  business  motto  on  land. 
Most  Edison  dealers 
consider  the  Edison  Phonograph 
their  main  stay.  They  figure  it  out 
that  if  they  can  sell  Phonographs, 
the  Records  will  sell  themselves  and 
bend  every  energy  in  that  direction. 

That  is  true  to  a  certain  extent 
but  only  to  a  certain  extent.  While 
the  Phonograph  sells  the  Records 
in  some  cases,  in  others,  the  Rec- 
ords sell  the  Phonograph. 

When  an  interested  party  drops 
into  your  store  you  do  not  offer  the 
Phonograph  for  his  inspection  and 
let  it  go  at  that.  No,  sir.  You  get 
a  line  on  the  kind  of  music  the  I.  P. 
likes,  pick  out  a  few  Records  and 
play  them. 

The  sale  dependsupontwo  things 
— the  Record  and  the  manner  in 


which  the  Phonograph  brings  the 
music  out  of  it. 

Records,  therefore  are  the  other 
anchor  with  which  to  moor  your 
business  bark.  It  is  the  Records 
that  keep  a  Phonograph  purchaser 
enthusiastic  over  his  purchase;  it  is 
the  Records  that  carry  his  enthusi- 
asm to  his  neighbors  and  lead  to 
other  Phonograph  sales;  it  is  the 
Records  that  bring  Phonograph 
owners  back,  month  after  month, 
to  spend  money  over  your  counter. 

See  that  your  stock  is  complete 
so  that  every  Record  called  for  can 
be  furnished  when  called  for.  See 
that  your  stock  is  so  arranged  that 
you  can  find  what  is  wanted 
promptly.  See  that  the  new  Rec- 
ords— both  Standard  and  Amberol 
— are  brought  to  everybody's  atten- 
tion in  every  possible  way. 

You  sell  but  one  Edison  Phono- 
graph to  a  family.  You  can  sell 
Edison  Records  to  one  family  as 
long  as  you  make  the  effort. 

The  Phonograph  and  the  Rec- 
ords are  your  two  business  anchors 
— don't  try  to  dispense  with  either 
— they  are  equally  important. 


Edison  Phonograph  Monthly, Oct.,  1909 


The  Edison  "Amberola" 

Official  announcement  will  shortly  be  issued 
by  the  Sales  Department  apprising  the  trade  of 
the  exact  date  on  which  the  new  Edison  "Am- 
berola"  will  be  placed  on  the  market.  Pre- 
liminary to  such  announcement  a  brief  descrip- 
tion of  the  machine,  preceded  by  a  recital  of  the 
reasons  that  are  responsible  for  its  manufacture 
will  doubtless  prove  interesting  to  the  trade. 


MISSION  OAK  FINISH   (CLOSED) 

The  "Amberola"  is  the  product  of  a  popular 
demand,  equally  as  insistent  and  emphatic  as 
prevailed  before  the  "Fireside"  and  new  com- 
bination "Gem"  were  produced,  although 
emanating  primarily  from  an  opposite  source. 
Jobbers  and  Dealers  have  long  and  persistently 
urged  upon  us  the  necessity  of  putting  in  their 
possession  a  machine  with  which  they  could  ap- 
peal to  that  portion  of  the  music-loving  public 
whose  incomes  would  permit  them  to  purchase  a 
high-grade  machine  that  combined  utility  and 
perfection  of  tone  reproduction  and  projection 
with  the  highest  ornamental  effect. 

It  was  pointed  out  to  us  that  with  such  a  ma- 


chine they  could  approach  a  trade  that  either 
would  not  be  interested  in  the  present  type  of 
Phonograph  because  of  a  prejudice  formed  by 
hearing  some  of  the  types  that  at  first  brought 
the  instrument  into  disrepute,  or  that,  if  inter- 
ested, preferred  a  high-grade  instrument  that 
would  harmonize  more  thoroughly  with  the  home 
surroundings.  We  felt  the  force  of  the  argu- 
ments and  set  our  experts  to  work  to  devise  an 
instrument  that  would  meet  all  requirements. 
The  result  is  the  "Amberola."  It  is  not  the 
creation  of  a  week  or  a  month ;  it  is  the  result 
of  patient,  intelligent  effort  on  the  part  of  men 
who  are  pioneers  in  the  details  of  Phonograph 
manufacture.  We  are  proud  of  the  "Amberola," 
for  we  feel  that  we  have  given  to  the  public  a 
Phonograph  that  will  appeal  with  irresistible 
force  to  the  discriminating  music-lover  and  will 
emphasize  the  exalted  position  that  the  Edison 
Phonograph  has  assumed  in  the  realm  of  musical 
instruments. 


MISSION  OAK  FINISH   (OPEN) 

It  is  an  Edison  product  and  fully  maintains 
the  standard  that  name  demands.  It  carries  the 
guarantee  of  excellence  in  every  respect  that  ac- 
companies Mb\  Edison's  name. 


Edison  Phonograph  Monthly,  Oct.,  1909 


The  distinctive  features  of  the  "Amberola"  are 
its  combination  of  mechanical  excellence,  (which 
means  that  it  is  a  perfect  musical  instrument) 
with  originality  of  design,  grace  of  contour  and 
perfection  of  style  and  finish. 

It  is  a  concealed  horn  machine  with  a  highly 
artistic  and  useful  Record  cabinet. 

The  cabinet  is  finished  in  either  mahogany 
(piano  finish)  or  mission  oak.  It  is  mounted  on 
patent  roller  castings.  Four  drawers  equipped 
with   special   clamps  in  bottom   accommodate  one 


MAHOGANY   (PIANO   FINISH) 

hundred  and  twenty  Standard  or  Amberol  Rec- 
ords in  original  cartons.  Its  dimensions  are: 
height,  49  inches;  width,  21  inches;  depth,  22 
inches. 

It  is  equipped  with  a  traveling  mandrel  and 
has  a  stationary,  new  style  diaphragm  repro- 
ducer. It  has  also  an  automatic  stop  and  a  com- 
bination starting  lever  and  reproducer  lift.  By 
lifting  this  lever  the  feed  nut  is  released  and 
sapphire    raised    for    return    of    the    mandrel    and 


removal  of  the  Record.  When  lever  is  pressed 
down  the  sapphire  is  lowered  to  a  contact  with 
the  Record  and  the  motor  is  also  started.  The 
motor  is  of  improved  type. 

The  "Amberola"  opens  up  a  new  field  for  the 
Dealer.  It  is  an  additional  and  valuable  asset 
to  his  business.  It  will  appeal  strongly  to  people 
of  refinement  and  means  because  of  its  beauty  of 
design  and  finish,  which  will  harmonize  with 
the  most  artistic  surroundings,  and  should  prove 
an  exceptionally  good  seller  for  the  holiday 
trade.  It  is  peculiarly  adapted,  because  of  its 
design,  to  hotels,  clubs,  restaurants,  lodge- 
rooms,  reading-rooms  and  places  of  public 
amusement,  and  the  alert  Dealer  will  find  in 
such  places  a  profitable  field  for  its  introduction. 
The  list  price  of  the  "Amberola"  is  $200.00  and 
the  discounts  so  attractive  as  to  permit  of  a  wide 
margin  of  profit  to  the  trade. 

We  urge  upon  every  Dealer  to  place  his  order 
with  his  Jobber  at  once  for  at  least  one  to  use 
for    exhibition    and    sale    purposes.      The    "Am- 
berola" will  be  placed  on  the  market  on  Decern 
ber  1. 


Our  Advertising   Campaign 
Begins 

The  widely  discussed  $500,000  advertising 
campaign  which  the  National  Phonograph  Com- 
pany will  wage  throughout  the  coming  season, 
has  been  inaugurated.  If  among  our  Jobbers 
and  Dealers  there  was  one  (and  there  were 
undoubtedly  many)  to  whom  the  statement  of 
the  Company's  intentions  made  at  the  Atlantic 
City  convention,  sounded  extravagant  in  face  of 
the  then  widespread  business  depression,  let  him 
now  dismiss  the  doubt.  The  National  Phono- 
graph Company  makes  no  rash  promises.  The 
contract  has  been  let;  the  work  is  well  under 
way.  It  is  probably  the  largest  single  adver- 
tising contract  ever  placed  by  a  talking  machine 
company.  We  shall  utilize  the  columns  of  four 
hundred  and  fifty  newspapers  and  the  twenty- 
five  leading  magazines  of  the  country.  We 
regret  that  we  are  unable  to  advertise  in  every 
city  and  town  in  the  United  States,  but  we 
have  to  keep  within  the  bounds  of  the  appro- 
priation, which  is  universally  admitted  to  be 
pretty  generous.  We  had  to  content  ourselves 
with  the  selection  of  such  papers  and  maga- 
zines as  in  our  judgment  would  do  the  best 
work  in  creating  a  general  demand,  at  which 
point  the  duty  of  the  manufacturer  ends.  We 
shall  have  some  interesting  news  on  this  sub- 
ject  in   succeeding   issues.     Watch   for  them. 


Edison  Phonograph  Monthly,  Oct.,  1909 


President  Dyer's  Views 
on  the  Situation 

In  fine  health  and  spirits,  after  a  two  months' 
tour  of  the  Continent,  President  Frank  L.  Dyer 
is  back  at  his  desk  prepared  to  direct  the  af- 
fairs of  the  National  Phonograph  Company  in 
the  vigorous  campaign  for  business  it  has  al- 
ready begun.  He  arrived  on  September  9th  on 
the  "Deutschland"  of  the  Hamburg-American 
Line,  accompanied  by  Mrs.  Dyer  and  son  Jack, 
and  was  given  a  hearty  welcome  by  officials 
and  department  heads  of  the  Edison  interests 
who  had  assembled  at  the  pier  to  greet  him. 
Mr.  Dyer  has  been  abroad  since  July  10th  and 
spent  the  greater  part  of  his  time  in  England, 
France  and  Germany,  combining  business  with 
pleasure.  One  of  the  objects  of  his  trip  was 
to  secure  Grand  Opera  talent  for  Edison  Rec- 
ords. The  most  important  acquisition  made  in 
this  respect  was  an  exclusive  contract  with  the 
celebrated  Austrian  tenor,  Leo  Slezak,  with 
whom  he  spent  a  couple  of  days  in  the  little 
village  of  Cauterets  in  the  Pyrenees,  a  few  miles 
from  the  Spanish  border.  He  found  Slezak  to  be 
a  man  of  most  attractive  personality  and  predicts 
that  he  will  score  a  tremendous  "hit"  with  the 
American  public  on  his  coming  tour.  Asked  to 
express  through  the  columns  of  the  Monthly  his 
views  on  the  talking  machine  situation  in  general 
and  his  advice  and  suggestions  to  the  trade  for 
the  coming  season,  Mr.  Dyer  said: 

"The  outlook  for  business  in  the  Phonograph 
line  on  the  Continent  is  very  encouraging,  and 
in  Great  Britain  particularly  I  anticipate  a 
brisk  restoration  of  normal  conditions.  In  this 
country  the  prospect  is  even  brighter.  With  the 
passage  of  the  tariff  measure  the  confidence  of 
manufacturers  was  restored  and  the  great  in- 
dustries of  the  country,  which  were  in  a  state 
of  uncertainty  until  its  provisions  were  defined 
and  understood,  began  to  resume  active  oper- 
ations. Added  to  this  is  the  fact  that  crops  were 
never  better  than  they  are  this  year,  which  con- 
dition alone  guarantees  the  permanency  of  our 
returning  prosperity.  Reports  of  railroad  earn- 
ings and  of  unusual  activity  in  the  coal  and  iron 
industries  confirm  the  belief  that  the  country 
will  soon  enjoy  a  measure  of  prosperity  approx- 
imating that  which  prevailed  at  the  start  of  the 
financial  depression.  The  return,  however,  will 
not  be  immediate  in  all  lines,  especially  in  those 
branches  that  do  not  contribute  to  the  actual 
necessities  of  life,  in  which  the  Phonograph  is 
included.  Luxuries,  quite  naturally,  must  wait 
until  the  necessities  have   been  provided  for.     I 


do,  however,  anticipate  a  fall  and  holiday  trade 
of  unusual  magnitude  in  the  Phonograph  line. 
Why?  Well,  for  one  reason,  the  farmers,  who 
were  least  of  all  affected  by  the  hard  times  and 
who  are  consistently  good  customers  of  ours,  will 
soon  have  their  crops  harvested  and  be  in  a 
position  to  devote  some  time  to  amusement.  That 
means  a  lot.  And  mechanics  and  laborers,  al- 
ready reassured  by  promising  conditions,  will  do 
likewise.  For  another  reason,  the  line  has  been 
made  more  attractive  this  year  to  holiday  buyers. 
During  the  period  of  lessened  activity  we  have 
improved  the  opportunity  to  perfect  the  Edison 
Phonograph  in  several  details  that  have  greatly 
enhanced  its  value  as  a  musical  instrument  and 
will  make  it  more  desirable  than  ever  as  a 
Christmas  gift.  The  greatest  of  these,  and  by 
far  the  most  important  advance  in  the  talking 
machine  industry  since  Mr.  Edison  invented  the 
Phonograph,  is  the  Amberol  attachment  which 
made  possible  the  Amberol,  or  four-minute  Rec- 
ord, the  longest  playing  Record  in  existence.  It 
not  only  doubled  the  amount  of  entertainment 
but  made  possible  a  wider  choice  of  selections 
for  our  Records.  Other  improvements  are  the 
new  Cygnet  horn,  which  economizes  the  space 
that  the  Phonograph  takes  up,  and  the  new  Fire- 
side and  Combination  Gem  Phonographs,  which 
are  popular  priced  machines  with  all  the  at- 
tractive features  of  those  of  a  higher  price. 

We  will  shortly  place  upon  the  market  our  new 
concealed  horn  machine— the  Amberola— a  beau- 
tiful combination  of  artistic  and  mechanical  ex- 
cellence in  which  sound  reproduction  and  tone- 
projection  are  perfected  to  a  marvelous  degree. 
The  tones  of  this  instrument  are  round  and  full 
and  wonderfully  natural.  Other  machines  of  a 
similar  type  are  to  appear  in  the  near  future. 
Consistent  with  the  advances  made  in  mechanical 
excellence  has  been  the  improvement  in  the  char- 
acter and  quality  of  our  Records.  We  are  plac- 
ing before  the  public  the  best  offerings  of  the 
most  celebrated  masters  of  music  and  composi- 
tion. We  are  employing  the  services  of  musi- 
cians who  stand  at  the  head  of  their  profession 
and  of  the  most  widely  known  and  highly  es- 
teemed vocal  artists.  Sousa  and  Herbert  and 
Strauss  are  examples  of  the  calibre  of  the  artists 
we  are  employing  in  our  Recording  plants. 

In  the  Grand  Opera  field  we  have  lately  added 
Leo  Slezak  and  Riccardo  Martin  to  complete  a 
catalogue  that  already  includes  the  names  of  such 
famous  artists  as  Constantino,  Van  Rooy,  Ab- 
bott, Blass,  Campanari,  Scotti,  Dippel,  Jacoby, 
Resky,  Burgstaller,  Ancona  and  others. 

All    these    improvements    in    a    line    that   offers 


Edison  Phonograph  Monthly,  Oct.,  1909 


extraordinary  inducements  in  profits  to  be  real- 
ized make  the  retailing  of  Edison  Phonographs 
a  more  desirable  branch  of  business  now  than 
ever  before,  and,  realizing  that  fact,  we  are  pre- 
paring to  extend  our  territory.  For  that  pur- 
pose we  have  increased  our  sales  force  by  fifty 
per  cent.  As  if  that  were  not  sufficient  proof 
of  our  confidence  in  the  future  of  the  business, 
we  have  recently  placed  a  contract  for  adver- 
tising probably  larger  than  any  similar  contract 
ever  closed  by  a  talking  machine  company.  We 
are  going  to  spend  half  a  million  dollars  this  year 
in  advertising  Edison  Phonographs  and  Records. 
We  shall  employ  about  four  hundred  and  fifty 
newspapers  and  thirty  popular  magazines  for  that 
purpose.  That's  a  pretty  good  example  of  op- 
timism, is  it  not?  Don't  you  think  it's  worthy 
of  emulation  by  the  trade?  We  are  trying  to 
infuse  in  the  Dealer  a  spirit  of  buoyancy  and 
faith  in  the  immediate  future  of  the  business. 
We  are  going  to  create  a  general  demand  for 
Edison  Phonographs  and  Records.  The  Dealer 
who  appreciates  that  fact  will  at  once  prepare  to 
anticipate  the  demand.  He  will  overhaul  and 
replenish  his  stock  for  the  holiday  trade  and 
make  preparations  to  supplement  our  work  by 
local  advertising,  by  revision  of  his  mailing  lists, 
by  attention  and  thought  to  effective  window 
displays — in  short,  by  every  means  of  intelli- 
gent effort  of  which  he  is  possessed.  The  dealer 
who  does  not  catch  the  spirit  of  the  occasion  will 
fall  by  the  wayside — this  is  to  be  a  campaign  of 
the  fittest.  Optimism  and  co-operation  are  the 
watchwards;  there  is  no  room  for  the  doubting 
or  the  idler.  The  man  who  has  lost  faith  in 
the  future  of  the  business  is  not  wanted.  He 
has  lost  the  force  of  the  lesson  taught  by  the 
recent  depression — that  the  talking  machine 
business,  by  its  survival  and  elasticity,  proved 
that  it  has  passed  from  the  category  of  a  musi- 
cal toy  to  that  of  a  high-class  musical  instru- 
ment, and  has  established  its  permanency  among 
our   commercial    institutions." 


New  Edison  Cygnet  Horn 

Utility  +  Symmetry  -\-  Style  =  Perfection. 

That  equation  is  the  epitome  of  the  new  Cygnet 
Horn  as  consideration  of  these  three  essentials 
as  they  apply  to  it  will  prove. 

Utility:  The  fact  of  its  being  an  upright  horn 
and  that  it  consequently  takes  up  no  more  room 
than  the  machine  itself,  except  in  a  perpendicular 
direction,  is  the  proof  of  its  utility.  It  will  very 
nicely  fill  a  perhaps  otherwise  vacant  corner  r>f 
the  room  and  make  a  decidedly  pleasing  addition 


to  the  furniture.  It  remains  suspended  in  the 
same  space  from  the  horn  crane  after  the  cabinet 
is  closed.  It  can  be  turned  in  an  arc  of  180°,  so 
that  if  placed  in  a  corner  it  has  the  range  of  the 
entire  room.     So  much  for  its  utility. 

Symmetry:  Its  name,  Cygnet  (young  swan), 
suggests  its  shape  which  is  similar  to  that  of  a 
swan's  neck  •  and  follows  the  same  graceful 
curves.  Its  size  (29  inches  above  the  cabinet)  is 
admirably  proportioned  to  the  size  of  the  machine 
itself  and  consequently  adds  to  the  general  effect. 
The  horn  crane  conforms  in  shape  to  the  horn,  so 
that  its  graceful  outline  is  preserved. 

Style:  Its  colors,  oak,  mahogany,  or  black  with 
gold  stripes,  are  selected  because  of  the  choice 
they  offer  to  the  purchaser  of  selecting  a  horn 
that  will  harmonize  with  the  general  color  ef- 
fect of  the  room.  Each  of  the  three  designs 
is  peculiarly  pleasing  to  the  eye  and  adds  to  the 
general   attractive   appearance  of   the   horn. 

That's  the  proof  of  the  equation.  No  more  per- 
fect horn  in  any  particular  has  ever  been  placed 
upon  the  market.  Its  sale  goes  merrily  on  be- 
cause of  the  fact  that,  like  other  Edison  Products, 
it  was  created  by  a  popular  demand..  Its  ap- 
pearance in  the  market  was  not  made  until  a 
model  was  devised  that  would  combine  these 
points  of  perfection  without  detracting  from  the 
volume  of  sound,  the  clarity  of  tone  or  distinct- 
ness of  enunciation. 

It  has  been  on  the  market  since  September  1, 
and  the  volume  of  orders  received  to  date  in- 
dicates that  a  popular  chord  was  struck  by  its 
introduction.  It  is  an  indispensable  part  of  every 
Dealer's  equipment  for  the  holiday  and  winter 
trade,  and  the  wise  Dealer  is  the  one  who  will 
recognize  that  fact  and  equip  himself  to  supply 
the  demand  at  once. 


Agreement  Department 
Bulletin  to  Jobbers 

The  attention  of  our  Jobbers  is  drawn  in  a 
particular  manner  to  Agreement  Department 
Bulletin  No.  56  of  September  2  in  which  we 
emphasize  the  necessity  of  signed  applications 
sent  to  the  Company  from  parties  who  desire  to 
take  up  the  Edison  line  being  accompanied  by  a 
statement  of  the  initial  order,  specifying  the 
number  and  types  of  machines  and  quantity  of 
each  style  of  Records.  The  non-receipt  of  this 
information  will  only  result  in  unnecessary  cor- 
respondence and  delay  that  will  be  obviated  by 
co-operation   in  the  slight  degree  requested. 


Edison  Phonograph  Monthly,  Oct.,  1909 


Johann  Strauss 

The  musical  world  in  general  and  the  Edison 
Phonograph  public  in  particular  will  be  interest- 
ed in  the  announcement  that  Johann  Strauss, 
Europe's  foremost  conductor  and  composer,  is 
now  under  exclusive  contract  with  the  National 
Phonograph  Co.,  by  the  terms  of  which  we  have 
the  sole  option  on  the  services  of  his  famous 
orchestra  for  the  reproduction  of  musical  selec- 
tions on  Phonograph  Records. 

The  arrangement  made  with  Herr  Strauss  is 
very  similar  to  that  which  exists  with  Victor 
Herbert  in  this  country. 

Herr  Strauss,  in  addition  to  leading  his  own 
orchestra,  will  act  in  a  supervisory  capacity  at 
our  Recording  Plant  in  Berlin  over  the  better  class 
of  compositions  reproduced  for  our  German  catalog. 
The  work  of  recording  the  Strauss  selections 
is  now  going  on  and  several  numbers  will  short- 
ly appear  in  the  German  list  of  Edison  Records. 
It  is  expressly  stipulated  in  the  contract  that 
Johann  Strauss  shall  personally  conduct  his 
orchestra  so  that  the  public  may  rest  assured  that 
the  Records  that  bear  his  name  will  be  genuine 
Strauss  Records  in  every  sense  of  the  word. 

The  engagement  of  so  prominent  a  figure  in 
European  musical  circles  by  the  National  Phono- 
graph Co.  has  excited  extensive  and  flattering 
comments  from  the  press  of  the  continent. 

Johann  Strauss  is  to  Europe  what  Victor  Her- 
bert is  to  America,  and  this  supervision  of  the 
compositions  that  will  be  recorded  for  us  at 
Berlin  is  bound  to  have  a  tremendous  effect  in 
improving  their  character. 

Like  Herbert  his  musical  talent  is  inherited. 
Two  generations  of  musicians,  to  whom  not 
Europe  alone  but  the  entire  world  unhesitatingly 
awarded  the  palm  of  supremacy  in  the  com- 
position of  dance  music,  combined  to  bestow 
upon  him  the  heritage  of  their  genius. 

A  synopsis  of  the  career  of  his  distinguished 
predecessors  would  serve  to  give  some  idea  of  the 
wealth  of  genius  which  the  young  Strauss 
naturally  inherited,  but  space  forbids. 

Johann  Strauss,  the  third  in  succession  of  the 
world  renowned  Viennese  "Waltz  Kings"  to  bear 
that  name.  His  grandfather,  the  original  Johann, 
formed  with  Josef  Lanners  the  creative  duo  of  the 
Vienna  Waltz  and  his  uncle,  the  second  Johann, 
won  world-wide  reputation  by  his  composition  of 
"On  the  Beautiful  Blue  Danube."  Johann 
Strauss  3rd,  the  subject  of  this  article,  was  born 
in  Vienna  in  1866. 

At  the  early  age  of  six  he  received  piano  and 
violin  instructions  and  later  on  took  a  course  in 
the  theory  of  music  with  Prof.  Navratil. 


After  passing  through  the  "Gymnasium"  he 
studied  jurisprudence  at  Vienna  University  and 
in  obedience  to  the  wishes  of  his  father,  devoted 
himself  to  an  official  career. 

In  1890  he  entered  the  service  of  the  Austrian 
Government  and  after  five  years  connected  with 
the  Board  of  Culture  and  Education  was  pro- 
moted to  the  position  of  Chief. 

Despite  the  stress  of  his  duties  as  a  govern- 
ment official  he  continued  his  musical  studies 
during  this  time  with  unflagging  energy,  his 
natural  inclination  for  a  musical  career  being 
stimulated  by  the,  encouragement  of  "Uncle 
Johann"  who  had  long  recognized  and  assisted 
in  the  development  of  the  unusual  talents  of  his 
nephew. 

In  1898  he  gave  up  his  official  position  much 
to  his  uncle's  delight  and  thenceforth  devoted 
himself  entirely  to  the  musical  profession,  as 
his  predecessors  had  done. 

In  that  year  he  wrote  the  Opera  "Katze  and 
Maus"  (Cat  and  Mouse)  the  text  of  which  was 
worked  out  by  Fred.  Gross  and  Victor  Leon 
after  the  "Damenkreig"  (Ladies  War)  of 
Scribe. 

This  was  produced  in  December  of  the  same 
year  at  the  Vienna  Theatre  and  met  with  a 
flattering   reception. 

In  1899  he  organized  his  own  orchestra  and 
conducted  it  during  a  six  months'  tour  of  Ger- 
many with  signal  success. 

In  the  beginning  of  the  year  1901,  after  his 
father's  retirement,  he  was  called  to  the  Aus- 
train  Imperial  Court  to  act  as  director  of  music 
at  the  various  court  functions  at  which  post  he 
remained   until    1907. 

In  the  meantime  he  annually  toured  the  con- 
tinent with  his  now  famous  organization  greatly 
adding  to  his  reputation  and  popularity. 

On  the  occasion  of  the  Coronation  of  King 
Edward  VII  at  London  in  1902,  he  was  signally 
honored  by  being  chosen  to  direct  the  music  at 
the  court  festivities,  his  own  musicians  don- 
ning for  that  purpose  the  uniforms  of  the 
English  Court  Orchestra. 

In  the  same  year  he  played  before  almost  all 
of  the  crowned  heads  of  Europe. 

In  1902  on  the  occasion  of  a  concert  tour  of 
the  Orient  he  appeared  before  Sultan  Abdul 
Hamid  II  in  the  Yildiz  Palace. 

He  is  the  composer  of  many  dance  numbers, 
principally  waltzes,  of  which  his  "To  the 
Brave  Belongs  the  World"  is  probably  the 
best  known. 

In  recognition  to  his  remarkable  talent  he  has 
been  decorated  by  the  courts  of  Europe  and 
other  countries  in  which  he  has  appeared. 


Edison  Phonograph  Monthly,  Oct. ,  1909 


Thomas  A.  Edison  Guest 
of  Honor 

In  the  brilliant  glow  of  thousands  of  the  lights 
his  fertile  brain  has  given  to  the  world,  sur- 
rounded by  friends  and  associates — some  of  them 
men  who  were  identified  with  him  in  the  days 
when  he  was  an  obscure,  struggling  inventor — 
the  Wizard  of  Menlo  Park  sat  as  guest  of  honor 
at  the  banquet  at  Briarcliff  Lodge,  Briarcliff 
Manor,  N.  Y.,  on  the  evening  of  September  2, 
which  marked  the  close  of  the  thirtieth  annual 
convention  of  the  Edison  Illuminating  Associa- 
tion. The  association,  which  is  composed  of  men 
who  have  been  actively  engaged  in  exploiting  the 
lighting  inventions  of  Mr.  Edison,  annually 
brings  together  the  most  prominent  figures  in  the 
electrical  field  in  the  United  States.  It  was  the 
first  time  in  fifteen  years  that  Mr.  Edison  had 
found  it  possible  to  attend  the  convention  and  the 
warmth  of  his  reception  indicated  that  the  mem- 
bers fully  appreciated  the  honor  he  did  them  by 
his  presence.  He  was  kept  busy  during  the  day 
renewing  old  acquaintances  and  exchanging 
anecdotes  with  the  pioneers  of  the  industry.  At 
the  banquet  in  the  evening,  which  he  attended  m 
company  with  Mrs.  Edison,  he  occupied  the  post 
of  honor  and  was  made  the  recipient  of  many 
flattering  tributes  to  his  wonderful  genius  and 
inventive  powers.  Following  his  inflexible  rule, 
Mr.  Edison  did  not  respond  in  person,  his 
acknowledgment  of  the  compliments  being  con- 
veyed by  his  old-time  friend  and  associate,  Mr. 
Samuel  Insull,  of  Chicago,  who  expressed  the 
pleasure  Mr.  Edison  felt  at  meeting  so  many  of 
his  old  associates.  Other  speakers  were  Edward 
H.  Johnson,  formerly  president  of  the  old  Edison 
Electric  Co.;  S.  P.  Fish,  of  the  American  Tele- 
phone and  Telegraph  Co.,  and  Prof.  Chas.  P. 
Steinmetz,  of  the  General  Electric  Co.  Among 
the  guests  were  Mr.  and  Mrs.  George  B.  Cortel- 
you,  Anthony  N.  Brady  and  F.  A.  Vanderlip. 


The  Diaz  Record 

In  our  September  issue  we  made  brief  refer- 
ence to  the  fact  that  President  Diaz  of  Mexico 
had  done  us  the  honor  to  make  an  Edison  Record 
and  had  also  given  his  consent  to  our  placing  it 
before  the  people  of  the  United  States  and  for- 
eign countries  as  well  as  those  of  his  native  land. 
The  Record  was  made  by  President  Diaz  on  the 
invitation  of  Thomas  A.  Edison,  whose  acquaint- 
ance with  the  distinguished  soldier-statesman 
dates  from  the  early  days  of  the  electric  light  in 


New  York.  It  is  a  tribute  of  recognition  of  the 
wonderful  genius  of  the  inventor  of  the  Phono- 
graph. By  a  happy  coincidence  the  machine  used 
for  the  recording  is  the  identical  one  into  which 
President  Taft  spoke  when  he  made  his  famous 
series  of  speeches  prior  to  the  late  election.  In 
view  of  the  coming  meeting  between  the  presi- 
dents of  the  two  great  republics  of  North  Amer- 
ica, the  Record  should  prove  of  the  greatest  in- 
terest to  the  people  of  this  country  and  Mexico, 
and  ought  to  be  in  demand  in  other  countries 
as  well,  as  it  is  the  first  time  that  the  ruler  of  a 
great  nation  has  made  a  Record  of  his  own  voice 
for  distribution  in  this  manner.  The  matter  on 
the  Record,  which  is  No.  20,315  "El  Presidente 
Diaz  al  Senor  Edison"  ("President  Diaz  to  Mr. 
Edison")  is  in  Spanish  and  addressed  to  Mr. 
Edison,  being  a  reply  to  a  letter  by  him  to  Presi- 
dent Diaz.  The  Record,  which  will  be  a  unique 
and  valuable  addition  to  every  collection,  will 
be  placed  on  sale  in  Mexico  about  October  15, 
after  which  date  it  may  be  sold  in  the  United 
States. 


The  Protection  of  Our 
Jobbers 

The  attention  of  the  trade  generally  is  invited 
to  a  letter  of  our  Sales  Manager,  dated  Septem- 
ber 10,  1909,  and  directed  to  the  California 
Trade  in  particular.  It  is  scarcely  to  be  be- 
lieved that  any  Jobber  would  lend  himself 
knowingly  to  so  flagrant  a  violation  of  the  terms 
and  conditions  imposed  upon  the  sale  of  Edison 
products:  it  is  unquestionably  a  case  of  un- 
familiarity  with  the  particular  clause  of  the 
contract  covering  the  matter  of  payments.  The 
promptness  with  which  the  Company  acted  in 
the  matter  is  indicative  of  its  vigilance  where 
the  interests  of  its  Jobbers  and  Dealers  are  con- 
cerned.    The   letter   follows: 

September    10th,    1909. 

TO  THE  TRADE: 

Our  attention  has  been  called  to  a  circular 
issued  by  one  of  our  Jobbers,  quoting  special 
terms  on  goods  of  our  manufacture,  the  Jobber 
agreeing  to  accept  notes,  without  interest,  in  pay- 
ment of  Edison  Phonographs. 

We  would  respectfully  point  out  that  this 
would  be  a  direct  violation  of  the  terms  and 
conditions  under  which  our  goods  are  sold,  as 
our  terms  on  these  goods  are  strictly  30  days 
net,  and  where  a  note  settlement  is  accepted,  the 
notes   must  bear  legal  rate  of  interest. 

We  regret  sincerely  the  necessity  for  calling 
your  attention  to  this  matter,  but  it  is  being  done 
in  justice  to  our  other  Jobbers,  who  are  adhering 
strictly  to  the  terms  of  our  contract. 


8  Edison  Phonograph  Monthly,  Oct.,  1909 

Selling  the  Goods 


"Because"  or  "In  Spite  of" 

The  most  famous  pitcher  in  the  National 
League  is  "Three-Fingered"  Brown  of  Chicago. 
In  one  of  the  championship  games  between  New 
York  and  Chicago  last  season,  when  New  York 
was  badly  beaten,  one  of  the  newspapers  said 
that  the  only  way  for  New  York  to  win  the 
pennant  was  to  get  a  pitcher  with  only  two 
fingers. 

Brown  isn't  a  great  pitcher  because  he's  shy 
a  finger.  He's  great  in  spite  of  it.  He  uses 
his  head. 

If  the  other  fellow's  got  the  advantage  of  you 
on  show  windows,  you've  got  to  use  your  head  to 
do  the  business  in  spite  of  him.  You've  got 
to  make  yours  work  overtime,  keep  the  display 
changing  and  make  the  attractiveness  of  your 
windows  simply  a  sample  of  the  attractiveness 
inside  your  store. 

P.  T.  Barnum  once  said,  "The  people  like  to 
be  fooled."  The  fact  that  he  always  gave  a 
better  show  than  he  advertised  proved  that  he 
didn't  believe  it  himself — but  his  competitors 
swallowed  it  and  practiced  it.  He  did  the  big 
business  while  they  played  to  empty  benches.  So 
it  really  looks  as  if  old  Barnum  just  tossed  off 
that  epigram  to  fool  his  competitors,  and  they  bit. 

Give  a  better  show  than  you  advertise.  Make 
your  window  display  as  striking  as  you  can,  but 
make  the  interior  of  your  store  even  more  so. 
Advertise  concerts  and  give  more  than  you  ad- 
vertise. Impress  your  prospects  with  that  kind 
of  attitude,  and  when  they  buy  of  you  they'll  feel 
they're  getting  more  than  they  paid  for. 

Bailey,  Mr.  Barnum's  partner,  was  one  of  the 
quickest  men  to  see  an  advantage  and  use  it.  A 
rival  show  once  telegraphed  to  Bailey  offering 
him  a  mammoth  salary.  Bailey  had  a  twenty- 
sheet  poster  made  of  the  telegram,  with  a  head- 
ing, "This  is  what  our  rivals  think  of  men  who 
produce  shows  like  ours,"  and  had  it  pasted 
up  along  the  entire  route  of  the  circus. 

It  isn't  often  you  catch  your  competitor  at  just 
this  kind  of  a  disadvantage,  but  it's  up  to  you 
to  lay  for  your  chance  and  at  the  same  time 
keep  your  eye  open  to  see  that  he  doesn't  get  any- 
thing on  you. 

It's  a  lot  easier  to  keep  ahead  than  it  is  to 
catch  up  after  the  other  fellow  gets  the  start. 


Ad  Records 

You  have  blank  records  and  Recorders.  Make 
up  an  ad  record  now  and  then  and  slip  it  in 
between  numbers  at  your  concerts  and  demon- 
strations. Make  them  timely  and  local.  For 
instance: 

"Mrs.  Soanso's  tea  was  one  of  the  most  delight- 
ful affairs  of  the  week.  Just  at  the  time  where 
the  usual  reception  begins  to  grow  tiresome  and 
folks  begin  to  wonder  why  they  came  and  what 
their  hands  are  for,  the  Phonograph  came  to 
the  rescue  with  Victor  Herbert's  "Red  Mill"  and 
a  song  by  Vesta  Tilley.  It  was  the  first  recep- 
tion we've  ever  seen  where  the  crowd  was  sorry 
to   leave." 

Get  solid  with  the  newspaper  reporters.  They 
can  do  you  a  lot  of  good  just  slipping  a  mention 
of  the  Phonograph  into  the  news  in  connection 
with  a  story  now  and  then — and  if  you  can  work 
up  a  story  that  has  real  news  interest  the  editor 
may  be  persuaded  to  run  it  when  real  news  is 
scarce. 


The  best  authorities  on  salesmanship  say  that 
it's  bad  salesmanship  to  sell  a  man  anything  he 
doesn't  want.  Good  salesmanship  is  in  making 
the  man  want  what  he  thought  he  didn't  have 
any  use  for — in  creating  a  real  desire. 

Even  though  a  purchaser  may  feel  beforehand 
that  he  ought  not  to  afford  an  Edison  Phono- 
graph, if  he  is  thoroughly  instilled  with  the  idea 
that  he  really  wants  it  (and  it's  pretty  hard  to 
find  anybody  who  doesn't  want  it)  he'll  never 
be  sorry  he  bought  it. 

Therefore  it's  up  to  you  to  get  a  line  on  the 
kind  of  music  your  prospect  likes  best  and  dem- 
onstrate it  to  him — to  show  him  the  amount  of 
pleasure  to  be  derived  from  an  instrument  and 
at  what  small  expense.  If  you  sell  on  monthly 
payments,  make  clear  to  him  the  fact  that  he 
enjoys  the  full  benefit  of  the  Phonograph  all 
the  time  he's  paying  for  it,  and  that  the  outlay 
is  so  small  he'll  hardly  feel  it — that  its  novelty 
never  wears  off  so  that  he's  never  "paying  for  a 
dead  horse"  as  in  purchasing  most  anything  else 
on  payments. 


Done  anything  as  yet  to  interest  the  foreigners 
in  your  neighborhood?  Arranged  a  concert  for 
their  (and  your)  benefit?  Get  them  interested 
before  the  holidays,  by  all  means. 


Edison  Phonograph  Monthly,  Oct.,  1909 


Are  You  Prepared  for  the 
Holiday  Trade? 

Do  you  realize  that  the  holidays  are  fast 
approaching?  A  few  weeks  more  and  the 
Christman  spirit  will  begin  to  manifest  itself 
by  suggestion  in  newspapers,  advertisements  and 
window  displays.  How  are  you  preparing  to 
take  care  of  your  share  of  that  trade?  Have 
you  done  anything  at  all  ?  Look  over  your  mail- 
ing list?  Repaired  and  polished  up  your  ma- 
chines? Inventoried  your  stock  of  machines 
and  Records?  Given  any  thought  to  how  you 
are  going  to  advertise  your  holiday  attractions? 
Surely  you  are  not  going  to  wait  until  the 
eleventh  hour  to  do  all  these  things.  If  you 
do,  some  will  be  poorly  done  and  others  won't 
be  done  at  all.  That  logical,  isn't  it?  You 
know  what  procrastination  did  for  you  on  other 
occasions:  it  will  do  the  same  thing  again  if 
you  let  it.  You  know  the  inevitable  result  of 
waiting  until  the  last  minute  to  place  your  holi- 
day orders — delay,  dissatisfaction  and  disap- 
pointment, not  to  speak  of  lost  sales.  Give  US 
a  chance.  Place  your  orders  early  so  that  we  in 
turn  can  lay  our  plans  to  take  care  of  them. 
Let's  see  if  we  can't  improve  things  in  that  re- 
spect this  year.  Let's  try  to  avoid  the  unne- 
cessary mistakes  and  disappointments  of  previous 
years.  Read  what  our  sales  department  has  to 
say  in  regard  to  Dealer's  stocks  in  their  letter 
to  the  trade  under  date  of  September  18 — it  con- 
tains food  for  reflection  on  your  part. 
TO  THE  TRADE: 

In  view  of  the  continued  improvement  in 
business  conditions,  we  have  deemed  it  advis- 
able to  issue  this  letter  to  the  trade,  as  due  to 
the  approaching  fall  season,  in  connection  wTith 
the  vast  sums  of  money  we  are  expending  for 
advertising,  we  have  every  reason  to  believe 
the  demand  for  our  goods  will  be  unprecedented, 
which  leads  up  to  the  question:  IS  YOUR 
STOCK  of  "Edison"  goods  in  a  condition  which 
will  ENABLE  YOU  to  fully  and  promptly  meet 
the  requirements  of  YOUR  trade? 

Our  line  is  so  extensive  and  varied,  that  time 
and  space  prevent  our  calling  attention  to  all 
the  "good  things"  individually,  so  some  will  be 
passed  over  with  but  casual  comment,  as  for  in- 
stance,— regular  Phonographs  and  two  minute 
Records;  our  list  of  the  latter,  however,  being 
kept  up  to  the  usual  high  standard  as  to  quality. 
The  later  models  of  Phonographs  are  adapted 
for  the  use  of  both  types  of  Records  and  to  these 
we  direct  your  special  attention,  in  connection 
with  the  Amberol,  or  four  minute  Record  (which 
by  the  way,  plays  longer  than  any  other  make  of 
record  now  on  the  market),  thus  affording  dou- 
ble the  amount  of  enjoyment  which  is  to  be  had 
from  the  use  of  Standard  Records,  and  with 
LARGE  RETURNS  TO  THE  DEALER.     Our 


list  of  Amberol  Records  has  been  steadily  in- 
creased, and  with  the  special  fifty  numbers  to 
go  on  sale  October  1st,  1909,  a  variety  of  selec- 
tions is  offered  which  will  meet  the  approval  of 
even  the  most  discriminating  tastes. 

It  would  also  seem  opportune  to  point  out 
that  at  the  present  time  there  are  many  thousands 
of  regular  type  Phonographs  still  in  use,  equip- 
ped only  for  Standard,  or  two  minute  Records, 
and  we  believe  with  but  a  slight  effort  on  your 
part,  many  Combination  Attachments  could  be 
disposed  of,  thus  netting  you  not  only  a  profit 
from  the  sale  of  the  Attachment,  but  the  in- 
creased margin  which  would  accrue  from  future 
sales  of  Amberol  Records,  and  as  there  are  doubt- 
less many  of  your  customers  whom  you  could  ap- 
proach on  this  subject,— ISN'T  IT  WORTH 
WHILE? 

Trusting    you    will    accept    our    remarks    and 
suggestions  in  the  spirit  in  which  they  are  intend- 
ed,   and    wishing    you    continued    success    in    the 
handling  of  our  line,   we  beg  to  remain, 
Yours  very  truly, 

NATIONAL  PHONOGRAPH  COMPANY, 
F.  K.  DOLBEER, 
General  Manager  of  Sales. 


Amberol  Attachments! 

Amberol  Records! 

Amberol  Sales ! 

The  greatest  impetus  that  the  Phonograph 
business  has  received  in  many  years  was  un- 
questionably caused  by  Mr.  Edison's  invention 
of  the  attachment  which  makes  it  possible  to 
play  the  four-minute  Amberol  Record.  That 
it  played  an  important  part  in  instilling  life  into 
the  business  during  the  late  period  of  financial 
depression  every  Dealer  must  recognize.  He 
must  also  be  alive  to  the  fact  that  now  that  we 
are  facing  a  speedy  return  of  prosperity  its 
value  as  a  money-getter  will  increase  a  hundred- 
fold. Comparatively  few  Edison  Phonographs 
have  been  equipped  with  the  Amberol  attach- 
ment. The  field  has  hardly  been  surveyed  as 
yet,  let  alone  invaded. 

Do  you  realize  the  possibilities  that  are  latent 
in  your  immediate  territory,  Mr.  Dealer?  Have 
you  stopped  to  consider  the  many  Phonograph 
owners  who  stopped  buying  Records  because  of 
the  hard  times  and  consequently  lost  some  inter- 
est in  the  Phonograph,  but  who  are  now  in  a 
position  to  spend  some  money  for  home  enter- 
tainment? Can  you  figure  out  what  it  will  mean 
to  you  if  you  succeed  in  reviving  that  interest 
by  inducing  them  to  equip  their  machines  to  play 
the  Amberols?  It  won't  be  hard  to  do  so  if  an 
owner  has  heard  the  Amberol ;  if  he  hasn't  it's 
up  to  you  to  see  that  he  does.  When  he  does 
hear    them    he    will   be   in    a    receptive   frame   of 

((  in  lived on  Pagi  12) 


This  striking  two-page  advertisement  is  appearing  in 


7 


Victor 
Herbert 


—  the  man  who  knows  how  to  make  popular 
music  good  and  good  music  popular,  who  has 
built  up  the  finest  orchestra  in  the  world,  who 
has  written  some  of  the  most  irresistible  and 
unforgetable  music  in  this  country — Victor 
Herbert  will  have  a  big  part  in  the  musical 
success  of  the  Edison  Phonograph  and  the 
Records  that  are  made  for  it. 

This  means  that  the  music  on  the  Records 
is  going  to  be  better  and  more  popular,  that  Victor 
Herbert  will  write  some  of  it  and  that  his  orches- 
tra will  play  some  of  it  exclusively  for  Edison 
Standard  and  Amberol  Records,  and  that  Victor 
Herbert  looks  upon  the  Phonograph  as  the  nat- 
ural method  of  distributing  good  music  around 
the  country,  just  as  a  writer  would  use  a  book. 


Good  dealers,  who  will  demon- 
strate the  Edison  Phonograph  and 
have  a  large  collection  of  Edison 
Records,  are  everywhere.  There  is 
one  near  you. 

"  The  Edison  Phonograph  and  the 
Home"  is  the  name  of  an  elabor- 
ately illustrated  book,  giving  some 
of  the  reasons  why  you  should  have 
a  Phonograph. 

Edison  Phonographs,  $12.50  to 
$125;  Edison  Standard  Records,  35c; 
Edison  Amberol  Records  (twice  as 
long),  50c;  Grand  Opera  Records,  75c. 

NATIONAL  PHONOGRAPH  CO. 

Lakeside  Ave.,  Orange,  N.  J„ 


a 


DISO* 
MBEf 
ECOB 


The  two-page  advertisement  will  be  the  keynote  of  o 

business  for  you.     Hai 


5  big  Magazines  and  National  Weeklies  for  October 

Fireside 

Phonoqra 

$22°°  "^  ^ 


This  Edison  Phonograph  plays  both  Amberol 
and  Standard  Edison  Records.  It  is  equipped 
with  horn  and  long-running  motor,  is  beautifully 
finished,  compact  and  convenient.  Its  purchase 
means  the  opportunity  of  hearing  all  kinds  of 
music  in  your  own  home. 

EDISON  STANDARD  RECORDS  play 
two  minutes,  and  there  is  an  infinite  variety  of 
music  available  in  this  form. 

EDISON  AMBEROL  RECORDS  play 
four  minutes,  and  are  adapted  to  longer  pieces 
and  to  those  that  would  be  sacrificed  by 
cutting. 

New  Amberol  Records  are  offered  each 
month  together  with  the  New  Standard  Records 
— all  the  world's  best  music  to  date. 


The  Fireside  Phonograph  can  be  seen 
and  the  Standard  and  Amberol  Records 
heard  at  the  store  of  any  dealer. 

There  are  dealers  everywhere  with 
whom  you  can  make  arrangements  for 
purchasing,  frequently  on  the  instal- 
ment plan. 

There  is  no  excuse  for  any  home 
being  without  good  music  now. 

Mr.  Edison  has  said  that  he  would 
like  to  see  an  Edison  Phonograph  in 
every  home. 

NATIONAL   PHONOGRAPH    CO. 

Lakeside  Avenue,  Orange,  N.  J. 


ipaign  for  1909-10  and  they  are  going  to  make  more 
goods  when  wanted. 


12  Edison  Phonograph  Monthly,  Oct,  1909 


{Continued  from  Page  9.)  campaign    of    that    time.      His    presence    in   your 

mind    and    that's   your   cue    to   talk    attachments.  cjty  wjh  naturally  create  a  lot  of  interest.     Peo- 

Our    sales    department,    in    a    circular    letter    of  p]e  wjh  struggle  to  see  him  and  hear  him  speak 

August    10th,    called    attention   to    a    plan    found  an(j  anything  bearing  his  name  will  of  course  at- 

successful  by  one  of  our  large  Jobbers.     For  the  tract    immediate    attention.      You    can    best    turn 

benefit  of  those  who  may  have  neglected  to  ac-  tnat  fact  to  your  advantage  by  a  window  display 

cept   the   suggestion   we   will   briefly   outline   the  featuring  the  Records.     Call  the  attention  of  the 

scheme.     Its  requirements  are:  passerby  to  the  Records  in  some  striking  manner. 

1.  A  list  of  owners  of  Edison  Phonographs  For    instance     announce    by    means    of    a    huge 

2.  Type   or    hand- written   letter  explaining  the  merits  of  r.                                 .           . 

,       ,  „        ,       ,    a    . .     00„j     vfm_    rpna;r  placard  the  time  of  his  arrival  in  the  city  and 

the   Amberol  Record   and  offering  to   send     your     repair  r                                                                                          j 

man  to   the   house   to  adjust  an  attachment  without   cost.  when  he  is  to  speak,  reminding  the  public  at  the 

3.  Amberol  folder  (form  1415).  same   time   that  he   is   inside   your   store    at  that 

4.  Post-card  reading  as  follows:  moment  prepared  to  address  them  on  any  or  all 

J   _.       „  „    .         *  of    the    twelve    live    subjects.      Use    small    cards 

(Name  and   City  of   Dealer)  J 

Gentlemen :— I  desire  to  take  advantage  of  your  Special  to     advertise    the    subjects,    one    for    each;     don  t 

Offer.       Therefore,     please     enter     my     order     for     one  crowd    everything   on    one    card.      You    could    ar- 

•  •  •  •■ attachment.  range  them  in  an  artistic  manner  with  the  Presi- 

(Style    of    machine)  ,       ,          .               x                                .               „, 

„                                                 nr  dents    picture    for    a    center-piece.      There    are 

Your   expert    may    call or  r          <                                      r 

as  near  that  time  as  possible.  many  ways   in  which  you  could   arrange  an   at- 

Charge   tractive  "Taft"   window  to  aid  you  in  disposing 

C-  0#      of  these  Records.    Employ  your  ingenuity  at  once. 

Address  ^  w^  &'lve  ^ou  an  °Penmg  wedge  to  introduce 

,                       iU  the  balance  of  your  stock  once  you  get  the  people 

Write   a   personal   letter  to  each   name   on   the  .                           J                         •,.,-, 

.               ,         ,        r  i  i             j         -i  inside    your    store.      Don  t   miss    this    chance — it  s 
list;   enclose  a  post-card  and  a  folder,  and  mail 

'                                                                        TT  too  good, 

sealed  with   a  two-cent  postage  stamp.     Have   a  

good    repair    man    ready    and    a    supply    of    At-  . 

tachments  on  hand,  so  that  when  the  orders  come  National      P honOgraph 

there  will  be    no  delay   in   filling  , hem      When  Company    Entertains 

your  man  puts  on  an  Attachment,  have  him  leave  ^         j 

at  least  a  half-dozen  Amberol  Records  to  try  out  0ur    New   York   office,    at   No.    10    Fifth    ave- 

the  machine,   or  get  an  order  for  Amberol  Rec-  nue>    was    the    rendezous    of    a    number    of    out- 

ords  in  advance  to  offset  the  trouble  of  putting  of"town   Jobbers   who    arrived    In    th*    city   dur- 

on  the  Attachment.     Afterwards,  get  permission  in§   the    first   week   of    the    Hudson-Fulton    cele- 

to  send  some  Records  each  month  on  trial,  taking  Nation.      A    h*&    stand    had    been    erected    in 

back  what  the  customer  does  not  want.  front   of    the   buildInS    frora   whIch    the   Parades 

If  you  have  a  list  of  100  machine  owners,  send  of  Tuesday,  Thursday  and  Saturday  were  re- 
the  letter  ro  20  each  week,  or  3  a  day,  and  not  to  vIewed-  While  no  formal  invitations  had  been 
the  entire  number  at  one  time.  It  will  get  much  issued  because  of  the  inability  to  accommodate 
more  attention  in  this  way,  for  everyone  appre-  a  lar§e  number  of  vIsitors  in  a  satisfactory 
ciates  a  personal  letter,  and  you  will  not  run  the  manner>  *  seemed  t0  be  understood  by  the  visit- 
risk  of  getting  more  orders  than  your  repair  man  inS  Jobbers  that  the  latcb  string  would  be  hang- 
take  care  of  m£  on  tbe  outside   as  usual    and   in  consequence 

Give   the   scheme   a    trial    and   watch   your   list  the     accommodations     provided     were     taxed     to 

of  Amberol  Record  customers  grow.  the    limit'      Ever^    effort   was    made    b^  the  ,°f; 

ficials  of  the  Company  to  make  the  visitors  feel 

at  home,  while  they  were  our  guests  and  it  is  safe 

to    say   that   they    departed    from    the    city   with 

pleasant    recollections    of    their    visit    to    No.    10 

Fifth  avenue. 


Taft  Window  Display 


President  Taft  is  now  engaged  in  a  very  ex- 
tensive tour  of  certain  sections  of  the  country. 
The  enterprising  Dealer  who  is  located  in  a  city 
or  town  covered  by  the  itinerary  of  the  Presi- 
dential party  should  immediately  prepare  to  take 
advantage  of  that  fact  and  dispose  of  his  stock 
of-  the  Records  the  President  made  before  his 
election.  The  subjects  treated  by  him  on  these 
Records  are  as  live  now  as  they  were  during  the 


WANTED— Dealers  in  all  cities  not  now  represented 
to  handle  the  Edison  Business  Phonograph.  The  de- 
mand for  this  up-to-date  device  for  handling  business 
correspondence  is  rapidly  growing  and  Dealers  who 
take  on  this  line  now  will  not  only  profit  from  the 
start  but  will  have  a  franchise  that  will  be  more  and 
more  valuable  as  time  passes.  Write  for  particulars  to 
Edison  Business  Phonograph  Co.,  Orange,  N.  J. 


Edison  Phonograph  Monthly,  Oct. ,  1 909         13 


Our  Australian  Office 

The  above  is  a  cut  of  our  Australian  head- 
quarters at  340  Kent  St.,  Sydney,  N.  S.  W. 

While  excellent  photographically,  it  fails  to 
give  an  adequate  impression  of  the  dimensions 
to  which  our  business  in  the  Antipodes  has 
grown. 

Furthermore,  there  is  nothing  to  indicate  that 
the  building  is  used  exclusively  by  the  National 


Phonograph  Company  of  Australia,  Ltd.,  other 
than  the  small  signs  appearing  on  either  side  of 
the  doorways  on  the  lower  floor. 

The  truth  of  the  matter  is  that  this  is  only 
one  of  the  four  buildings  our  people  occupy  in 
Sydney. 

In  this  building  the  first  and  a  portion  of  the 
second  floor  are  occupied  as  offices.  The  bal- 
ance of  the  second  floor  and  the  entire  third 
and  fourth  floors  are  used  to  carry  Record  stock. 

On  the  opposite  side  of  the  street  they  have 
another  building  five  stories  high,  in  which  their 
machines  are  temporarily  stored.  We  use  the 
qualifying  adverb  advisedly,  for  the  volume  of 
business  transacted  in  "Kangarooland"  indi- 
cates that  the  stock  of  Edison  Machines  and 
Records  is  never  stagnant. 

In  addition  to  this  they  have  a  four-story 
building  used  for  the  storage  of  Records,  and 
still  another  building  on  another  street,  which 
is  also  used  for  storage  purposes. 

The  prosperous  condition  of  our  Australian 
interests  is  evidenced  by  the  fact  that  arrange- 
ments are  about  completed  for  the  erection  of 
a  building  which  will  permit  our  Australian 
Company  to  carry  on  its  entire  business  under 
one  roof. 


One  of  the  largest  and  most  enthusiastic  Edi- 
son Jobbers  in  the  country  paid  a  visit  to  the 
factory  early  this  month,  and  in  speaking  of 
general   trade   conditions  said : 

"We're  still  after  business  despite  the  fact  that 
our  line  is  strictly  a  luxury,  or  at  least  by  no 
means  a  necessity.  I  have  over  six  hundred 
open  accounts  on  my  books  at  the  present  time. 
During  the  past  nine  months  there  have  been  but 
three  failures,  and  these  due  more  to  the  Dealer's 
lack  of  enterprise  than  the  general  condition  of 
business.  Can  you  point  to  a  single  other  line, 
which  can  boast  of  so  few  failures  during  the 
depression?  I  venture  to  remark  that  there  are 
few  indeed.  It  does  seem  as  if  Edison  Dealers 
on  the  whole  are  made  of  the  right  stuff." 


Your  hardest  competitor  is  not  the  man  who 
undersells  you,  nor  is  he  the  man  who  under- 
buys you.  But  he  may  do  both  of  these.  The 
competitor  you  need  most  to  fear  is  the  man 
who  uses  brain  plus  energy  plus  system  to  keep 
things  moving  all  along  the  line — always.  Com- 
petition is  no  longer  so  much  a  matter  of  price 
as  it  is  a  matter  of  brains.  The  slovenly  show 
window  has  a  hammer  out  all  the  time  for  the 
store;  it  will  knock  any  business. — Talking 
Machine  World. 


14         Edison  Phonograph  Monthly,  Oct. ,  1909 

The  Other  13,000 

What  they  are  doing  and  what  they  want  to  know  about. 


In  the  parade  which  was  the  feature  of  the 
Labor  Day  Celebration  in  Wagner,  So.  Dak., 
our  enterprising  Dealers  in  that  place,  The 
Wagner  Drug  Company,  entered  a  large  float, 
attractively  decorated  on  which  a  machine  play- 
ing Edison  Records  was  set  up.  As  the  float 
passed  through  the  streets  of  that  town  adver- 
tising matter  was  distributed  among  the  crowd. 
Unfortunately  lack  of  space  prevents  our  repro- 
ducing the  interesting  photograph  which  The 
Wagner  Drug  Company  sent  us  of  their  float. 
We  are  assured,  however,  in  a  letter  accom- 
panying the  picture,  that  the  advertising  value 
of  the  float  more  than  offsets  the  cost  and  trou- 
ble of  entering  it.  Other  dealers  might  do  well 
to  bear  in  mind  this  method  of  advertising  the 
Edison  product,  •  when  similar  celebrations  are 
held  in  their  cities. 


STORK  VISITS 
THE  EDISON  GO. 


BORN— To  the  National  Phonograph  Co. 
— a  new  baby,  weighing  about  30  pounds 
— stands  about  10  inches  high  without 
any  shoes  on— Has  already  been  chris- 
tened, and  answers  readily  when  called 
Fireside— Eveiy body  doing  well,  especi- 
ally the  new  baby — Family  resemblance 
to  the  older  brothers  and  sisters  is  re- 
markable—Will be  ready  for  adoption 
after  May  10th— 


This  is  the  unique  way  Harger  &  Blish,  of 
Dubuque,  la.,  headed  a  letter  to  their  Dealers 
concerning  the  new  Fireside  Phonograph. 


According  to  a  report  of  our  Minnesota  sales- 
man, F.  L.  Hough,  Jr.,  the  store  of  L.  Brecken- 
ridge,  Pine  City,  Minn.,  is  the  most  popular  in 
that  town,  and  the  proprietor  is  a  splendid 
example  of  the  enterprising  Phonograph  Dealer. 
He  gives  concerts  at  all  lodge  and  church  affairs 
and  gets  after  the  business  in  every  conceivable 
way.  He  has  introduced  quite  an  innovation  in 
the  line  in  the  shape  of  some  original  advertising 
Records,  with  which  he  is  increasing  his  sales  of 
Amberol   Records   and    attachments. 


A  Good  Letter 

Dear  Sir:— 

Have  you  a  Phonograph?  If  not  you 
do  not  realize  the  pleasure  you  are  missing,  for 
it  is  true  that  if  you  have  an  Edison  machine  in 
your  home  for  thirty  days,  you  would  not  have 
it  taken  out  for  $ioo  if  you  could  not  replace  it. 

The  pleasure  of  making  your  own  records,  is 
worth  the  price  of  the  machine. 

Think  of  listening  to  the  voices  of  your  friends 
that  are  far  away. 

A  Record  made  by  absent  children  and  loved 
ones,  is  beyond  price. 

With  one  you  may  learn  foreign  languages. 

You  may  hear  the  latest  songs,  and  music,  and 
all  for  a  few  cents  a  day,  the  cost  is  small. 

We  handle  only  the  genuine  Edison  Phonograph 
and  Records.  On  the  installment  plan  if  you 
wish. 

Machines  fitted  with  large  horns  and  cranes 
$12.50,  $25.00  and  $35.00  each. 

Call  at  our  store  and  listen  to  the  latest  im- 
proved Edison  machines  and  records — The  Win- 
nek  Co.,  Prineville,  Ore. 


Scott  &  Jones,  Edison  Dealers  of  Youngstown, 
Ohio,  recently  moved  into  their  new  and  com- 
modious four-story  structure  at  254  West  Fed- 
eral street,  the  occasion  being  marked  by  a  pub- 
lic reception  for  which  a  special  musical  pro- 
gram was  provided.  The  store  was  beautifully 
decorated  for  the  occasion,  palms  and  vases  of 
roses  being  scattered  throughout  the  building. 
Their  building  is  considered  the  finest  of  its  kind 
in  the  city.  The  entire  basement  is  devoted  to 
the  talking  machine  department,  under  the  man- 
agement of  Robert  M.  McGowan.  A  full  line 
of  Edison  machines  and  Records  is  carried. 


The  following  extract  from  a  letter  received 
from  H.  S.  Jones,  an  Edison  Dealer  of  Spencer, 
Iowa,  late  in  August  will  make  some  other  Deal- 
ers sit  up  and  take  notice.  It  goes  to  show  that 
Mr.  Jones  realizes  that  the  method  that  some 
people  still  employ  of  waiting  for  business  to 
come  to  them  died  a  natural  death  about  a 
quarter  of  a  century  ago: 

"I  am  sending  a  few  clippings  to  let  you  know  how 
things  are  running  out  here  in  spite  of  the  torrid  heat.  I 
have  sold  a  Phonograph  every  day  for  four  days  in 
succession,  in  spite  of  the  boiling  heat.  I  go  out  among 
the  farmers  and  sell,  and  that's  all  there  is  to  it.  _  In 
addition,  I  sold  132  Records  in  one  day,  but  not  by  sitting 
idly  in  the  store  for  business  to  drop  in  my  lap,  but  by 
going  out  and  stirring  it  up." 


Edison  Phonograph  Monthly,  Oct.,  1909         15 


New  Stock  Electros 


Electro  of  above  cut  is   No.  52" 


Electros  of  Machines 


The  above  line  cuts  illustrate  the  Home  Phono- 
graph equipped  with  the  new  Edison  Cygnet 
Horn.  We  wish  to  advise  the  trade  that  we  are 
now  in  a  position  to  supply  electros  of  four  types 
of  machines  with  the  new  horn  equipment.  Please 
note  that  the  cuts  will  be  furnished  in  this  size 
only.  In  ordering,  the  following  table  will  serve 
as  a  guide: 


Line  Cuts  of  Machines 
with  Cygnet  Horns. 

Fireside No.  723 

Standard No.  527 

Home No.  547 

Triumph No.  567 


Half-tones  of  Machines 
with  Cygnet  Horns. 

Fireside No.  724 

Standard No.  528 

Home No.  548 

Triumph No.  568 


Electro  of  above  cut  is  No.  547 

with  Cygnet  Horns 

The  trade  should  bear  in  mind  the  fact  that 
the  half-tones,  while  of  course  more  pleasing  to 
the  eye,  are  not  at  all  practicable  for  newspaper 
ads.  They  are  sure  to  blur  and  spoil  the  effect 
of  the  ad.  They  should  be  used  on  heavily 
coated  paper  only  to  secure  the  best  results.  Use 
the  line  cuts  for  your  newspaper  work  and  don't 
forget  to  send  us  clippings  of  the  ads  from  the 
papers  in  which  they  appear.  Send  them  in 
separate  envelopes,  please.  Exercise  your  in- 
genuity to  compose  a  good  ad  to  accompany  your 
cut — it  should  not  be  hard  to  do  so  just  now. 
Get  busv. 


Electro  of  "Old  Couple" 


Electro  of  above  cut  is  No.  624-A 

The  line  cut  of  "The  Old  Couple"  with  the 
word  "Edison"  added  in  the  upper  left-hand 
corner,  was  designed  to  match  the  Victor  cut  of 


the  dog  with  the  word  "Victor"  in  a  corre- 
sponding position.  This  is  a  very  attractive  cut 
and  makes  an  excellent  and  striking  accompani- 
ment of  an  ad.  The  cut  is  furnished  in  two 
sizes — V/2  inches  wide,  which  is  No.  624-A  and 
2  inches  wide,  No.  620-A.  "The  Old  Couple" 
ad  of  the  Edison  Phonograph  is  perhaps  as 
familiarly  known  by  the  public  as  any  other  ad 
now  in  use  in  the  United  States.  The  slight 
addition   here   made   improves  the   original. 


16        Edison  Phonograph  Monthly, Oct.,  1909 

Advance   List 

Of  Edison  Amberol  and  Edison   Standard  Records 
for  December,   1909 

f  M  ItlE  Amberol  and  Standard  Records  listed  below  will  be  shipped  from  Orange  in  time  to  reach 
M      all  Jobbers  in  the  United  States  and  Canada  before  November  24th,  190Q,  all  things  being  fa- 
JL       vorable,  and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  November  23rd.  They  must  not, 
however,  be  exhibited,  demonstrated  or  placed  on  sale  by  Jobbers  or  Dealers  until  8  A.  M. 
on  November  24th.  Supplements,  Phonograms,  Bulletins  and  Hangers  will  be  shipped  with   Records. 
These  may  be  distributed  to  Dealers  after  November  20th,  but  must  not  be  circulated  among  the  pub- 
lic before  November  24th.  Jobbers  and  Dealers  may,  however,  deposit  Supplements  and  Phonograms  in 
Mail  Boxes  or  Post  Offices  after  5  P.M.  on  November  23rd,  for    delivery  on  the  following  day.  Jobbers 
are  required   to  place  orders  for  December  Records  on  or  before  October  10th.   Dealers  should  place 
December  orders  with  Jobbers  before  October  loth    to   insure  prompt  shipment  when   Jobber's   stock 
is  received. 

Edison  Amberol  Records  for  December 

305  Angels  from  the  Realms  of  Glory  Edison  Concert  Band 

Our  annual  specially  arranged  Christmas  band  number.  This  glorious  hymn  of  thanksgiving 
over  the  birth  of  the  infant  Saviour  is  given  a  most  charming  setting,  which  includes  a  quar- 
tette of  mixed  voices,  a  well-trained  chorus  and  an  appropriate  introduction  of  Christmas 
chimes.  The  interludes  between  the  five  stanzas  of  the  hymn  (which  is  given  complete) 
were  composed  specially  for  this  selection  by  F.  W.  Ecke,  Director  of  the  Edison  Concert 
Band.     Words,  James  Montgomery;   music,  H.  Smart. 

306  When  the  Evening  Bells  are  Chiming  Songs  of  Auld  Lang  Syne  Manuel  Romain 
A  sentimental  ballad  to  the  charm  of  whose  melody  is  added  an  unusual  degree  of  merit  in 
composition.  A  most  pleasing  and  appropriate  feature  is  the  introduction  of  a  church-chime 
effect  in  the  orchestra  accompaniment.  Mr.  Romain's  rendition  of  this  number  is  surpassingly 
fine.  Words,  Robt.  F.  Roden ;  music,  J.  Fred  Helf ;  publishers,  Helf  &  Hager  Co.,  New  York 
City. 

307  Bach's  Air  Victor  Herbert  and  His  Orchestra 
J.  Sebastian  Bach,  one  of  the  world's  greatest  masters  of  music,  was  born  at  Eisenach,  March 
21,   1685,   and  died   at  Liepzig,  July  28,    1750.     Bach's   celebrated   air   on   the   G  string  was 
originally  written  for  a  violin  solo.     This  number  is  a  special  arrangement  by  Victor  Herbert 

of  this  famous  composition  for  string  instruments  and  the  rendition  is  necessarily  of  the 
highest  order  of  merit.    It  is  one  of  the  most  beautiful  Records  we  have  ever  listed. 

308  Down  Where  the  Big  Bananas  Grow  Collins  and  Harlan 
No  Record  list  would  seem  complete  without  a  Collins  and  Harlan  coon  duet.     This  selection 

is  pleasingly  acceptable  in  words  and  melody.  It  expresses  a  darkey's  longing  for  a  return 
to  banana  land  and  his  dusky  queen.  This  tropical  charmer  appears  on  the  scene  at  the  end 
of  the  second  verse  and  a  humorous  conversation  ensues.  Orchestra  accompaniment.  Words, 
Louis  Weslyn ;  music,  Ted  S.  Barron ;  publishers,  M.  Witmark  &  Sons,  New  York  City. 

309  Life's  Highway  Ada  Jones  and  Chorus 
Interesting  and  attractive  in  composition,  air  and  rendition.     With  mingled  humor  and  pathos 

it  describes  three  stages  in  woman's  life  and  her  characteristics  at  each.  "Sweet  Sixteen," 
with  its  pleasures  and  romantic  dreams;  motherhood,  with  its  realization  of  care,  responsibility, 
and  its  joys;  and  old  age,  with  its  cessation  of  labor,  its  dependence  and  reminiscences. _  The 
choruses  of  Fritz  Emmett's  "Lullaby"  and  "Love's  Old  Sweet  Song"  are  introduced  in  the 
rendition.     Orchestra  accompaniment.     Words  and  music,  Felix  McGlennon. 

310  The  Bride  of  the  Waves  Herbert  L.  Clarke 
Mr.  Clarke  is  the  assistant  leader  of  Sousa's  Band,  and  is  perhaps  the  leading  cornet  soloist  of 
the  world.     This  number,  which  gives  him  an  opportunity  to  display  his  splendid  quality  of 
tone  and  brilliancy  of  execution,  is  his  own  composition  and  is  always  a  "big  hit"  when  played 

by  him.  It  was  his  most  successful  solo  during  the  European  tour  of  Sousa's  Band  in  1900. 
Orchestra  accompaniment.     Publishers,  Lyon  and  Healy,  Chicago. 

311  In  the  Garden  of  My  Heart  Reed  Miller 
A  sentimental  ballad    voicing  a  lover's  contrition  over  bitter  words  spoken  in  a  quarrel    and 
his  appeal  for  forgiveness.     It  is  by  the  same  composer  who  wrote  "Love  Me  and  the  World 

is  Mine"  (Record  No.  9371).  The  air  is  appealing  and  the  rendition  in  the  usual  style  of 
this  artist,  the  purity  and  quality  of  whose  tenor  voice  need  no  commendation.  Orchestra 
accompaniment.  Words,  Caro  Roma ;  music,  Ernest  R.  Ball ;  publishers,  M.  Witmark  &  Sons, 
New  York  City. 


Edison  Phonograph  Monthly, Oct.,  1909         17 

312  The  Golden  Wedding  Ada  Jones  and  Len  Spencer 

An  original  vaudeville  sketch  whose  inspiration  was  a  song  that  has  delighted  thousands.  The 
dialogue,  which  is  the  happy  reminiscence  of  an  aged  couple  on  the  morning  of  their  fiftieth 
wedding  anniversary,  is  interspersed  with  songs  and  the  pealing  of  church  bells,  concluding 
with  the  chorus  of  "The  Golden  Wedding."  Mingled  pathos  and  comedy  in  the  lines  of  the 
dialogue  combine  to  add  attractiveness  to  this  Record. 

313  Selection  from  "The  Gay  Hussars"  American  Symphony  Orchestra 
The  successful  military  opera,  "The  Gay  Hussars,"  contributes  this  tuneful  selection,  which 
contains  its  three  most  popular  songs:  "Kitty,  Please  Give  Me  a  Kiss,"  "O  Silver  Moon,"  and 
"My  Friend  Lebel."  It  is  certainly  a  most  charming  composition,  and  needless  to  say  its 
interpretation  by  the  American  Symphony  Orchestra  is  all  that  could  be  desired.  Composer, 
Emmerich  Kalman ;  publishers,  Jos.  W.  Stern  &  Co.,  New  York  City. 

314  Good  Luck,  Mary  Billy  Murray  and  Chorus 

A  march  song,  with  a  captivating  air,  that  recommends  it  to  instantaneous  popularity.  Billy 
Murray  sings  it  with  dash  and  spirit  and  is  ably  assisted  by  a  pleasing  male  chorus.  This 
Record  is  easily  one  of  the  best  of  the  Amberol  collection  and  we  confidently  expect  it  to  be 
a  leader  among  the  good  sellers.  Orchestra  accompaniment.  Words,  Bryan  and  Leslie;  music, 
Al.  Piantadosi ;  publishers,  The  Harry  Copper  Music  Pub.  Co.,  New  York  City. 

315  The  Garden  of  Dreams  Elizabeth  Wheeler  and  Harry  Anthony 
A  soprano  and  tenor  duet,  with  Miss  Wheeler  singing  the  verses.     The  song  is  a  sentimental 
composition  of  a  higher  order  of  merit,  both  in  words  and  melody,  by  the  same  author  who  wrote 
"Dearie"    (Record  No.  9054).     This  is   a  Record  that  will   find  its  way  into  every  collection 

of  high-class  numbers.  Orchestra  accompaniment.  Words  and  music,  Clare  Kummer;  pub- 
lishers, Jerome  H.  Remick  &  Co.,  New  York  City. 

316  Waltz  Caprice  Samuel  Siegel  and  Roy  H.  Butin 
A   mandolin    and   guitar    duet   arranged    in    concert    style    and    played    by    artists   of    national 
reputation.     Any  attempt  to  describe  this  number  would  fail  to  do  it  justice.     It  is  an  exquisite 
rendition  of  a  charming  composition.     Composer,  Samuel  Siegel. 

317  Paddy  Duffy's  Cart  Edward  M.  Favor  and  Chorus 

Here's  something  to  make  the  old-timers  sit  up  and  take  notice,  "Paddy  Duffy's  Cart"  is  an 
old  and  well-known  favorite  song  from  one  of  the  famous  Harrigan  and  Hart  musical  plays 
of  some  years  ago.  There  is  an  indefinable  something  about  these  old  songs  of  our  fathers  that 
enables  them  to  survive  the  competition  of  succeeding  years  with  unimpaired  vitality.  Mr. 
Favor  sings  this  number  with  pleasing  expression,  assisted  by  a  splendid  male  chorus,  who 
introduce  "Twinkling  Stars"  and  "Little  Fraud,"  also  old-time  favorites.  Orchestra  accom- 
paniment.    Words,  Ed.  Harrigan;  music,  Dave  Braham. 

318  Annie  Laurie  Knickerbocker  Quartette 
A  special  arrangement  of  evenly  balanced  male  voices  seems  to  impart  a   new  vigor  to  this 
beautiful  old  ballad,  whose  charm  will  never  die.     The  harmonization  of  this  number  is  espe- 
cially fine,  and  the  fact  that  the  complete  song  is  rendered  will  make  it  a  necessary  adjunct  to 
every  Record  collection.     Unaccompanied. 

319  Manhattan  Beach  and  El  Capitan  Marches  Sousa's  Band 
Here  are  two  complete  selections  on  one  Record  and  rendered  by  Sousa's  marvelous  organi- 
zation at  that.  They  are  two  of  his  favorite  and  most  popular  compositions — excellent  speci- 
mens of  the  unique  style  and  quality  that  won  him  world-wide  fame.  "El  Capitan"  is  the 
leading  number  from  his  celebrated  comic  opera  success  of  the  same  title.  Publishers,  The 
John  Church  Co.,  New  York  City. 

320  In  the  Gloaming  Will  Oakland  and  Chorus 
That  Mr.  Oakland's  remarkable  voice  has  found  favor  with  the  Edison  Phonograph   public, 
would  be  stating  it  mildly.     The  steadily  increasing  demand  for  his  Records  is  sufficient  proof 

of  his  popularity.  In  the  rendition  of  this  old  and  popular  selection,  the  lines  and  melody 
of  which  shine  brighter  by  contrast  with  the  efforts  of  the  present  day,  his  voice  is  given  a 
test  that  emphasizes  its  wonderful  range  and  purity  of  tone.  Orchestra  accompaniment. 
Words,  Meta  Orred ;  music,  Annie  F.  Harrison;  publisher,  G.  Schirmer,  New  York  City. 

321  He  Was  a  Wonderful  Man  Ada  Jones  and  Billy  Murray 
One  of  those  conversational  duets  in  which  these  singers  are  always  happy.  The  solos  are 
sung  in  dialogue  and  the  chorus,  which  is  especially  catchy,  is  rendered  as  a  duet.  The  song 
itself  recounts  the  wonderful  accomplishments  of  the  "Father  of  Our  Country."  A  soft  shoe 
dance  effect  is  introduced  during  a  dialogue  following  the  second  chorus.  Orchestra  accom- 
paniment.    Words  and  music,  George  M.  Cohan;  publisher,  F.  A.  Mills,  New  York  City. 

322  Medley  of  Country  Dances  Eugene  A.  Jaudas 
A  violin   solo  with  orchestra   accompaniment,   introducing   the   following  ten   well-known    and 
popular  airs:  "Huskin'  Bee,"  "Little  Brown  Jug,"  "Limber  Up,"  "Old  Oaken  Bucket,"  "Chicken 
Reel,"   "Old   Dog  Tray,"   "Turkey  in  the   Straw,"   "Jingle  Bells,"   "Arkansaw   Traveler"   and 


18        Edison  Phonograph  Monthly, Oct.,  1909 

"Auld  Lang  Syne."  The  violin  plays  the  initial  number,  the  orchestra  the  second,  and  so  on 
alternately  throughout  the  list.  This  Record  is  not  only  original  and  unique,  but  musically 
of  more  than  ordinary  merit. 

323  Strawberries  Arthur  Collins 

An  Italian  character  song  describing  Michael  Tony  Angelo,  a  strawberry  huckster  with  a 
stentorian  voice.  Pete  Mascagni  tried  to  make  an  operatic  star  out  of  him,  but  Michael  Tony 
forgot  his  lines  and  could  only  yell  "Strawberries."  Mr.  Collins  introduces  some  good  comedy 
between^  verses.  In  a  conversation  with  a  female  customer  who  is  trying  to  "jew"  him  his 
horse  neighs,  and  Michael  Tony  informs  her  that  she  "maka  da  horse  laugh."  Orchestra  accom- 
paniment. Words  and  music,  Thomas  S.  Allen;  publishers,  Daly  Music  Publishing  Co., 
Boston,  Mass. 

324  To  Thee  Waltz  New  York  Military  Band 

This  is  one  of  the  best  known  waltzes  of  Emil  Waldteufel,  the  celebrated  European  composer 
of  graceful  and  popular  dance  music.  The  number  is  here  played  in  concert  style,  and  needless 
to  say  the  rendition  is  artistically  perfect.     Publishers,  Boosey  &  Co.,  New  York  City. 

Edison  Amberol  Records  by  Harry  Lauder 

12065     She's  My  Daisy 

One  of  Harry  Lauder's  earliest  and  perhaps  the  most  popular  and  tuneful  number  of  his 
repertoire.  It  is  the  song  that  he  is  invariably  called  upon  to  render  in  his  encores.  It  is 
already  listed  in  the  catalogue  of  Standard  selections  (Record  No.  19174)  but  of  course  is 
doubly  more  attractive  as  an  Amberol  selection.  Orchestra  accompaniment.  Publishers, 
Francis,  Day  and  Hunter,  New  York  City. 

12070     I've  Loved  Her  Ever  Since  She  Was  a  Baby 

Here  we  have  one  of  the  latest  as  well  as  one  of  the  best  of  the  inimitable  Scotchman's  droll 
songs.  It  is  one  that  he  is  making  a  specialty  of  on  the  stage  at  the  present  moment  and  we  are 
first  in  the  field  in  issuing  a  Record  of  it.  It  is  full  of  the  Lauder  patter  and  although  it  is  a 
tale  of  unrequited  love  a  humorous  turn  is  given  to  it  that  will  appeal  to  every  one.  Orchestra 
accompaniment.     Publishers,  Francis,  Day  and  Hunter,  New  York  City. 

12080     Bonnie  Leezie  Lindsay 

If  we  didn't  know  Harry  Lauder  better  we'd  suspect  him  of  becoming  a  Mormon  when  he  last 
visited  the  United  States.  No  sooner  do  we  get  acquainted  with  one  of  his  "bonnie  lassies" 
than  he  switches  on  to  another  in  the  description  of  whose  charms  he  waxes  still  more  en- 
thusiastic. "Leezie  Lindsay"  is  his  latest  flame  and  in  this  Record  he  tells  about  her  in  his 
characteristic  way.  Orchestra  accompaniment.  Publishers,  Francis,  Day  and  Hunter,  New 
York  City. 

Edison  Amberol  Records  in  Italian 

5008  Tu  qui  Santuzza,  "Cavalleria  Rusticana"  (JXCascagni)     Maria  Avezza  and  Francesco  Daddi 

5009  Ai  nostri  monti,  "Trovatore"  (Verdi)  Maria  Avezza  and  Francesco  Daddi 
5014     Alia  Stella  confidente   (Robandi)  Francesco  Daddi 

Edison  Standard  Records  for  December,  1909 

10257  While  Shepherds  Watched  Edison  Concert  Band 

A  Christmas  band  selection  specially  arranged  by  F.  W.  Ecke,  Director  of  the  Edison  Concert 
Band,  who  also  composed  the  interludes  between  the  stanzas  of  this  beautiful  carol  which 
proclaims  to  the  world  the  birth  of  the  Babe  of  Bethlehem.  The  joyous  pealing  of  Christmas 
chimes  is  introduced  throughout  the  rendition  of  the  hymn  which  is  given  by  a  quartette  of 
mixed  voice's.     Words,  N.  Tate;  music,  G.  F.  Handel. 

10258  You  Can't  Stop  Me  From  Loving  You  Manuel  Remain 

A  sentimental  ballad  whose  theme  is  a  lover's  profession  of  devotion  though  his  cause  may 
be  hopeless.  The  kind  of  song  and  air  to  which  Mr.  Romain's  voice  most  readily  responds. 
A  violin  obligato  is  a  pleasing  feature  of  the  second  chorus.  Orchestra  accompaniment.  Words 
and  music,  Thomas  S.  Allen;  publishers,  Daly  Music  Publishing  Co.,  Boston,  Mass. 

10259  I'm  Going  to  do  What  I  Please  Ada  Jones 

A  tuneful  coon  song  in  which  a  "yaller  gal"  whose  matrimonial  prospects  have  been  blighted 
through  her  attempts  to  please  others,  describes  the  many  and  various  ways  in  which  she 
intends  to  henceforth  please  herself  exclusively.  Miss  Jones  is  artistic  as  usual  in  her  rendi- 
tion, which  is  a  guarantee  of  the  merit  of  this  Record.  Orchestra  accompaniment.  Words, 
Alfred  Bryan;  music,  Ted  Snyder;  publishers,  Ted  Snyder  Co.,  New  York. 


Edison  Phonograph  Monthly,  Oct.,  1909  19 

10260  Mendelssohn's  Spring  Song  Victor  Herbert  and  His  Orchestra 

Who  has  not  heard  this  delightful  number  and  marveled  at  the  genius  of  its  youthful  com- 
poser, who  because  of  his  precocity  and  talent  occupies  a  unique  position  in  musical  history? 
The  interpretation  given  by  Victor  Herbert  and  his  famous  orchestra  to  this  gem  of  Mendels- 
sohn composition  has  resulted  in  a  supremely  beautiful  Record. 

10261  In  the  Shadow  of  the  Carolina  Hills  Arthur  C.  Clough 

The  addition  of  Mr.  Clough  to  the  staff  of  the  Edison  entertainers  was  most  judicious,  as  will 
be  evidenced  by  the  popularity  of  his  Records  as  he  becomes  better  known  to  the  Phonograph 
public.  Like  his  previous  contributions  to  our  catalogue,  this  number  is  sentimental  in  theme 
and  particularly  engaging  in  words  and  melody.  It  is  a  lover's  plaintive  yearning  for  his 
sweetheart  back  among  the  palmetto  trees  of  the  Carolina  Hills.  Words,  Beth  Slater  Whit- 
son;  music,  Leo  Friedman;  publishers,  McKinley  Music  Co.,  New  York  City. 

10262  Swanee  Babe  Premier  Quartette 

A  pretty  plantation  ballad  with  an  exceptionally  pleasing  air,  in  which  a  happy  darkey  lad 
voices  his  preference  for  his  ''sugar  plum  lady"  to  "bamboo  trees  and  sheltering  palms."  It 
will  prove  a  most  acceptable  offering  to  those  who  prefer  the  old-time  plantation  darkey  song 
to  the  more  up-to-date  "rag"  selections.  The  voices  of  the  quartette  blend  most  harmoniously 
in  this  ^election.  Unaccompanied.  Words,  Jack  Drislane;  music,  Dick  Richards;  publishers, 
F.  B.  Haviland  Publishing  Co.,  New  York  City. 

10263  Ring  Me  Up  Heaven,  Please,  Central  Will  Oakland 
There  is  a  wealth  of  pathos  in  the  lines  of  this  plaintive  little  ballad  that  demands  for  its 
proper  expression  a  sweetly  sympathetic  voice  such  as  Mr.  Oakland  possesses.  The  theme  of 
the  song  is  a  child's  request  of  "Central"  to  permit  her  to  send  a  message  to  her  papa  in 
Heaven.  Orchestra  accompaniment.  Words,  Beth  Slater  Whitson;  music,  Leo  Friedman;  pub- 
lishers, McKinley  Music  Co.,  New  York  City. 

10264  Lincoln  Centennial  March  United  States  Marine  Band 

A  magnificent  march  that  will  serve  to  dispose  of  the  most  aggravated  case  of  ennui.  It  is 
played  with  that  snap  and  brilliancy  that  are  characteristic  features  of  all  Records  made  by 
this  famous  organization.     Composer,  Leo  Sanford. 

10265  Whose  Baby  Girl  Are  You?  Grace  Cameron 

Miss  Cameron's  original  composition  has  been  given  a  decidedly  pleasing  musical  setting.  It 
deals  with  the  sad  predicament  of  poor  "Jim,"  who  found  after  marriage  that  "Mamie"  was 
as  jealous  as  she  was  pretty,  and  was  driven  to  desperation  to  pacify  her  moods.  The  title 
suggests  the  treatment  found  most  efficacious  at  such  times.     Orchestra   accompaniment. 

10266  Dreamland  Faces  Elizabeth  Wheeler  and  Harry  Anthony 
An  unusual  degree  of  attractiveness  in  composition  and  melody  marks  this  number,  which  is 
rendered  in  duet  form  by  soprano  and  tenor.     The  sentiment  of  the  song  is  daintily  expressed 

in  lines  that  are  refreshingly  original  and  clever.  The  artists  are  so  well  and  favorably 
known  as  to  require  no  special  words  of  commendation — their  work  is  consistently  artistic. 
Orchestra  accompaniment.  Words,  Georgie  Reed  Bradbury;  music,  J.  B.  Mullen;  publishers, 
J.  B.  Mullen  Music  Publishing  Co.,  New  York  City. 

10267  B  L  -  N  D  and  P  -  G  Josie  Sadler 
A  clever  and  popular  "hit"  of  the  "kid"  style,  in  which  Mamie  Warner   explains  to  Buddie 
Horner  the  original  and  unique  spelling  she  gave  to  the  words,  "blind  pig"  at  the  spelling  bee 

in  school.  Buddie,  being  in  love  with  Mamie,  agrees  with  her  that  her  spelling  is  correct, 
for  "blind  pig  has  no  eyes."  The  air  is  pretty  and  Miss  Sadler's  rendition  clever,  her  enun- 
ciation being  remarkably  clear  and  distinct.  Orchestra  accompaniment.  Words,  Junie  McCree; 
music,  Albert  Von  Tilzer ;  publishers,  The  York  Music  Co.,  New  York  City. 

10268  Lily  of  the  Prairie  Medley  American  Symphony  Orchestra 
Two  popular  songs — "Lily  of  the  Prairie"   and   "Lonesome" — which  will   survive   for   a    long 
time  because  of  their  decided  musical  superiority  to  contemporaneous  selections,  are  here  given 

as  an  instrumental  number  and  make  a  very  desirable  Record.  "Lily  of  the  Prairie"  has  also 
been  listed  as  a  song  by  Pete  Murray  and  Chorus  (Amberol  Record  No.  207)  and  "Lonesome" 
by  Byron  G.  Harlan  (Standard  Record  No.  10219).  Music,  Mills-Meyer;  publisher,  F.  A. 
Mills,  New  York  City. 

10269  Let's  Go  into  a  Picture  Show  Byron  G.  Harlan 
A    catchy   waltz    number     whose    rhythm    is    particularly   well    defined.      Johnnie    loved    the 
"drammer,"   but  his  sweetheart,  Mary,  preferred  the  picture  show  for   the   excellent  opportu- 
nities it  offered  her  "spoony"  propensities.     In  the  words  of  the  song  she  prefers  "spoonlight" 

to  moonlight.  Mr.  Harlan's  rendition  is  most  graceful.  Orchestra  accompaniment.  Words, 
Junie  McCree;  music,  Albert  Von  Tilzer;  publishers,  The  York  Music  Co.,  New  York  City. 

10270  Shadows  Anthony  and  Harrison 
An  extremely  beautiful  and  touching  hymn    given  a  most  effective  rendition  by  these  peerless 
artists.    It  is  one  of  the  finest  Records  they  have  ever  made.    Orchestra  accompaniment.     Words 
and  music,  Robert  Harkness;  publishers,  Revival  Times  Co.,  Philadelphia,  Pa. 


20  Edison  Phonograph  Monthly,  Oct. ,  1909 

*10271     Broke  Edward  Meeker 

Mr.  Meeker  is  not  only  in  his  element,  but  is  absolutely  without  a  rival,  in  the  rendition  of 
coon  songs  of  the  rollicking,  hilarious  type.  This  is  one  of  them,  and  as  good  as  the  best. 
It  ranges  in  theme  from  the  disaster  that  overtook  Jim  Jackson's  spendthrift  manner  of  living 
to  the  effect  of  "Teddy's"  trust  busting,  the  real  comedy  appearing  in  the  chorus.  Orchestra 
accompaniment.     Words   and   music,    Jean    C.    Havez;    publishers,    Jerome    H.   Remick    &    Co. 

10272  The  Yankee  Shuffle  Sousa's  Band 

The  interpretation  given  to  this  well-known  number  by  Sousa's  incomparable  organization 
is  marked  by  a  buoyancy  and  swing  that  are  simply  irresistible.  A  pleasing  feature  is  a  fife- 
and-drum  effect.     Composer,  Fred  L.  Moreland;  publishers,  Dixie  Music  House,  Chicago,  111. 

10273  Foolish  Questions  Billy  Murray 

The  foundation  of  this  song  is  the  popular  propensity  to  ask  questions  that  are  foolish  because 
unnecessary.  In  each  of  the  three  verses  of  the  song  a  common  specimen  is  given,  and  each 
chorus  contains  a  suggestion  for  a  suitable  answer  that  is  comical  and  witty,  in  addition  to 
being  decidedly  apropos.  Mr.  Murray  renders  the  song  with  the  expression  of  one  who  has 
had  considerable  experience  with  such  questions.  Orchestra  accompaniment.  Words,  William 
See;  music,  H.  Baldwin  Sloane ;  publisher,  Charles  K.  Harris,  New  York  City. 

10274  How  Do  You  Do,  Miss  Josephine?  Collins  and  Harlan 

A  dainty  coon  duet  whose  particular  recommendation  is  a  melody  that  is  most  infectious.  The 
song  is  a  deservedly  popular  "hit"  and,  with  the  Collins  and  Harlan  flavor  to  accentuate  it, 
the  Record  will  prove  popular.  The  second  chorus  is  followed  by  a  school  of  instruction  in  the 
proper  way  to  say  "How  do  you  do,  Miss  Josephine  ?"  Orchestra  accompaniment.  Words, 
Junie  McCree;  music,  Albert  Von  Tilzer ;  publishers,  The  York  Music  Co.,  New  York  City. 

10275  Uncle  Josh  Invites  the  City  Folks  to  Visit  Him  Down  on  the  Farm  Cal  Stewart 

Uncle  Josh  is  leaving  New  York,  after  having  had  the  time  of  his  life,  and  in  gratitude  is 
inviting  all  his  city  friends  to  visit  him  at  the  farm,  the  many  attractions  and  curiosities  of 
which  he  recounts  in  side-splitting  fashion.     As   usual,   his  infectious   laugh   is  a  feature. 

10276  Carolina  Brown  Two-Step  National  (London)  Military  Band 

In  this  Record  the  instrumentalists  have  again  distinguished  themselves,  and  as  makers  of 
band  Records  they  are  unsurpassed.  Attention  may  well  be  drawn  to  the  liveliness  of 
"Carolina  Brown."  The  piece  in  itself  is  a  tonic — it  is  musical  champagne.  Old  and  young, 
cheerful   and  sad — all  are  carried   away  by  its  insidious  melody.     Composer,   Karl   Kaps. 

Edison  Standard  Records  in  Italian 

19430     Ah,  Mimi,  tu  piu  "Boheme"    (Puccini)  Francesco  Daddi  and  Vincenzo  Reschiglian 

*This  selection  will  be  illustrated  on  cover  of  December  Phonogram. 


TRADE  BULLETINS 

Agreement  Department  Bulletin  the   p»«*a«    of  such   other   makes  of  ma- 

_  ._        -.      ~                ,          -,  r      -i r\r\r\  chines    by    users    is    also    prohibited. 

No.  5,  September  IS,  1909 

Trade  Information  for  Dealers  Suspended  List,  Sept.  20,  1909 

Correspondence  concerning   this    bulletin   should    mentim    its    number  Superseding    All    Previous    Lists 

and  be  addressed  to  THE  NATIONAL   PHONOGRAPH  COMPANY.  r~,.,..                 ,                   ,            ,0                 ,    JT. 

agreement  department,  Oran£e,  N.  J.  I  his  list  is  supplemental  to  the  Suspended  Lists 

TT7            ,    ,        ,    ,.         .,    .    T  uu            j  t^     i  which  appeared  in  the  June,  1908,  and  succeeding 

We  are  led  to  believe  that  Jobbers  and  Deal-  i§sues     of     ^     Em^   p^0N0G'ApH    Monthly 

ers    are    under    the    impression    that    this    Com-  These   are  still  in  force  and  must  be  given  the 

pany    will     sanction     the     handling     of    certain  consideration  by  the  Trade  as  if  reprinted  in  full 

makes   of   cylinder  machines   for   the   purpose   of  herewith. 

...            ....                        ,       .    .  N.    J.,    New    Brunswick — R.    Montalvo,    Jr. 

advertising    their    business,    or    obtaining    names  Newark George   Colon. 

for    mailing    lists,    etc.      This    impression    is    an  *IAis-'  *jynnT7C\iar1™-  ?"  Clemence   Co. 

&             '                                    r  N.    Y.,    New    York — Michael    Streamer. 

erroneous    one,    and    we    hereby    notify    Jobbers  N.  H.,  Concord — Geo.  F.  Hodgman. 

„j-    t\      i            a    ..     •*.     •        j-  ,_•      Ai  CAN.,     Man.,     Winnipeg — Winnipeg     Piano     & 

and     Dealers    that    it    is    distinctly    contrary    to  Organ   Co.    (A.   E.  Grassby,  Prop.) 

our    Conditions    of    Sale    for   them    to    sell,    cause  JX^**'  Jacom^~Viea  EA  "•   S00??/  Co* 

TENN.,    Newport — J.    S.    &   D.    G.    Allen. 

to  be  sold,  or  supply  or  deliver  for  others,  cvlin-  NEB.,   Superior — WT.   G.   Hanna. 

Aor    mnn\,:,,             a               a        c      .u        .u         t>a-  MINN.,    Smith    Lake — Smith   Lake  Merc.    Co. 

der   machines   and   records  of  other   than   Edison  T       '             ,    _      ,                     f     ,                          , 

mn„    r     .             A                                  ....  Jobbers   and  Dealers   are   asked   not  to  supply 

manufacture.      Any    arrangement    involving    the  any  of  the  above   named   firms  whh  Qur   a££/_ 

sale    of    Edison    Records    as    a    consideration    for  ratus,  at  addresses  given  or  any  other  address. 


Edison  Phonograph  Monthly,Oct.,  1909         21 


The  New  Combination  Type 
Gem  Phonograph 

Did  you  take  time  by  the  forelock  and  lay  in 
a  stock  of  the  New  Combination  Gems  that  were 
formally  introduced  to  the  public  on  October 
1st?  Or  did  you  follow  the  example  of  the  Edi- 
son Dealers  who,  when  the  Fireside  was  first 
brought  out,  refrained  from  placing  an  order 
until  its  popularity  was  confirmed  by  the  amaz- 
ing sale  that  is  still  going  merrily  on?  We  hope 
not,  for  the  sake  of  your  pocketbook  and  your 
longevity  as  a  Dealer  in  Edison  products.  Isn't 
it  astonishing  how  little  foresight  some  people 
have?  There's  the  Fireside — a  machine  that  the 
public  simply  demanded — and  yet  some  Dealers 
actually  were  skeptical  of  its  success ! 

To  be  sure,  at  the  time  of  its  introduction  the 
country  was  not  in  the  most  flourishing  condi- 
tion financially;  which  fact  may  help  palliate 
their  weak-kneed  attitude,  but  can  not  entirely 
pardon  it  for  they  knew  that  its  existence  ivas 
necessitated  by  a  demand  and  should  have  pre- 
pared to  meet  it.  And  what  was  true  of  the 
Fireside  is  true  of  the  new  Gem — only  in  still 
greater  measure. 

If  the  Fireside  at  $22.00  could  -astonish  the 
Phonograph  trade  by  the  tremendous  sale  it  en- 
joyed what  will  the  new  combination  Gem  at 
$15.00  do?  That's  the  way  to  figure  it  out.  One 
is  popular,  the  other  should  be  still  more  popular 
for  it  combines  the  same  excellent  features  that 
are  embodied  in  the  newer  type  Phonographs  at 
a  much  smaller  price. 

It  is  equipped  with  the  new  Model  "K"  re- 
producer and  therefore  plays  both  the  Standard 
and  Amberol  Records,  which  is  the  greatest  sell- 
ing point  of  a  Phonograph  these  days.  It  will 
make  a  big  "hit"  with  the  holiday  trade  for  its 
price  puts  it  within  the  reach  of  everyone.  Don't 
wait  for  the  holidays,  however;  they're  two 
months  off.  If  you  do  you'll  find  that  somebody 
else  has  got  in  on  the  ground  floor  and  done  busi- 
ness while  you  slept.  If  you  haven't  ordered 
your  stock,  do  it  now;  if  you  wait  any  longer  you 
will  have  occasion  to  feel  the  bitter  experience 
of  thinking  over  "What  might  have  been." 


Criminal  Neglect 

The  astounding  fact  has  recently  been  brought 
to  our  attention  that  in  a  certain  city  of  the 
South,  whose  population  is  approximately  60,000, 
Amberol  attachments  and  Records  are  compar- 
atively unknown.  The  city  in  question,  whose 
name   we    are    withholding   for   obvious    reasons, 


boasts  of  one  Jobber  and  three  Dealers !  It 
seems  almost  incredible  that  such  a  condition 
could  exist,  and  the  matter  is  receiving  a  prompt 
and  thorough  investigation  at  the  hands  of  our 
Sales  Manager.  It  seems  to  prove  that  there 
are  localities  where  our  agents  are  not  alive  to 
their  opportunities.  These  localities  will  be  dis- 
covered in  the  near  future  by  our  traveling  rep- 
resentatives and  we  shall  begin  to  ask  questions. 
We  are  entitled  to  KNOW  WHY  if  our  goods 
are  not  being  pushed  and,  once  the  informa- 
tion is  in  our  hands,  we  shall  take  prompt  steps 
to  remove  the  obstacle,  whatever  it  may  be,  that 
interferes  with  their  advertisement.  It  is  of 
course  possible  that  in  this  instance  local  con- 
ditions may  be  responsible  for  the  apparent  in- 
ertia on  the  part  of  Jobber  and  Dealers,  and  we 
are  suspending  judgment  pending  the  receipt  of 
complete  facts  of  the  case.  It  is  hard  to  be- 
lieve, however,  that  business  conditions  were 
so  bad  in  a  city  of  that  size  that  this  most  at- 
tractive and  salable  features  of  the  line  could 
not  find  some  market.  The  Amberol  attach- 
ment is  the  biggest  "boost"  the  Edison  Phono- 
graph business  ever  received  and  the  Edison 
Dealer  who  is  not  aware  of  that  fact  simply  has 
not  been  keeping  pace  with  the  strides  of  the 
business.  He  is  allowing  an  opportunity  to  re- 
establish his  business  on  a  sound  and  sure 
basis  to  slip  through  his  fingers.  He  is  throw- 
ing away  a  chance  to  profit  by  the  acquisition 
of  the  hundreds  of  old  and  new  Record  cus- 
tomers that  the  Amberol  attachments  will  bring 
to  his  store.  Whether  his  oversight  is  delib- 
erate or  due  to  neglect  it  is  criminal  and  de- 
serving of  the  most  severe  censure. 

We  sincerely  trust  that  further  investigation 
throughout  the  country  will  disclose  the  fact 
that  this  case  is  without  a  parallel,  for  we 
should  hate  to  believe  that  our  Jobbers  and 
Dealers  in  every  instance,  are  not  giving  us  the 
support   of   their   co-operation    and   enthusiasm. 


Get  the  consent  to  a  home  demonstration,  Mr. 
Dealer,  and  your  Phonograph,  with  a  few  care- 
fully selected  Records,  will  do  the  biggest  share 
of  the  work. 


Correction  in  Form  1620 

Despite  the  very  careful  checking  given  the 
proofs  of  it  an  error  has  crept  into  the  Domestic 
Record  Catalogue,  form  1620,  just  shipped  to  all 
Jobbers. 

On  page  40  the  violin  imitation  of  "Cavalleria 
Rusticana"  by  Edith  Helena,  is  listed  as  No. 
8556.     Its  correct  number  is  9556. 


Edison  Phonograph  Monthly,  Sept.,  1909 


Jobbers  of  Edison  Phonographs  and  Records 


4LA.,  Birmingham — Talking  Machine  Co. 

Mobile — W.  H.  Reynalds. 

Montgomery — R.    L    Penlck. 
ARK.,  Fort  Smith — R.   C.   Bollinger   Music   Co. 
CAL.,   Los   Angeles — Southern   Cal.   Music   Co. 

Sacramento— A.  J.  Pommer  Co. 

San  Francisco — P.  Bacigalupi  &  Sons. 
Pacific   Phonograph  Co. 

COLO.,  Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 
CONN.,  New   Haven — Pardee-Ellenberger  Co. 
D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 
6A..  Atlanta — Atlanta  Phonograph  Co. 
Phillips  &  Crew  Co. 
Wayeross — Youmans   Jewelry   Co. 
IDAHO.  Boise — Eiler's   Piano  House. 
ILL.,  Chicago — Babson  Bros. 
Lyon    &   Healy. 
James  I.  Lyons. 
The  Vim  Co. 
Montgomery  Ward  &  Co. 
Rudolph  Wurlitzer  Co. 
Peoria — Chas.  C.  Adams  &  Co. 

Peoria  Phonograph  Co. 

Qnincy — Quincy  Phonograph  Co. 

IND.,    Indianapolis — Indiana   Phono.    Co. 

Kipp-Link  Phonograph  Co. 
IOWA,  Des   Moines — Harger   &  Blish. 
Hopkins  Bros.  Co. 
Dubuque — Harger  &  Blish. 
Fort   Dodge — Early  Music  House. 
Sioux  City — Early  Music  House. 
KY„  Louisville — Montenegro-Riehm  Music  Co. 

LA.,    New    Orleans — William    Bailey. 

National   Automatic   Fire   Alarm   Co. 

MAINE],  Bangor — S.   L.  Crosby  Co. 
Portland — W.  H.  Ross   &  Son. 


-E.  F.  Droop  &  Sons  Co. 
-Boston  Cycle  &  Sundry  Co. 


MD.,   Baltimore 
MASS.,  Boston- 
Eastern  Talking  Mach.     Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Fitchburg — Iver  Johnson   Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
New  Bedford — Household  Furnishing  Co. 
Springfield— Flint    &    Brlckett   Co. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 
MICH„  Detroit — American  Phono.  Co. 

Grlnnell   Bros. 
MINN.,  Minneapolis — Minnesota   Phono.  Co. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler   &  Hlnrichs. 
MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Louis — Koerber-Brenner  Music  Co. 
Sllverstone   Talk.   Mach.   Co. 
MONT.,  Helena — Frank  Buser. 
NEB..  Lincoln — Ross  P.  Curtice  Co. 
H.    E.   Sidles   Phono.   Co. 
Omaha — Nebraska  Cycle  Co. 
Shultz  Bros. 

If,  H„  Manchester — John  B.  Varlck  Oo. 

N.  J..  Hoboken — Ecllpise  Phono.  Co. 
Newark—  A     O    Petit 
Paterson — James  K.   O'Dea. 
Trenton — Stoll    Blank   Book   and   Station- 
ery Co 
John   Sykes. 

W.  Y„  Albany — Finch  &  Hahn. 
Astoria — John    Rose. 
Brooklyn — A.   D.    Matthews*    Sons 
Buffalo — W.   D.   Andrews. 


Elmira — Elmlra  Arms  Co. 
Gloversville — American   Phono.    Co. 
Kingston — Forsyth   &  Davis. 
New    York    City — Blackman    Talking   M« 
chine  Co. 

J.   F.   Blackman  &   Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Jacot  Music  Box  Co. 

Victor   H.   Rapke. 

Siegel-Cooper  Co. 

John  Wanamaker. 

Oswego — Frank  E.  Bolway. 

Rochester — Mackie  Piano,  O.   &  M.   Co 

t'alking  Machine  Co. 
Schenectady — Finch  &  Hahn. 

Jay   A.  Rickard  &   Co. 
Syracuse — W.   D.  Andrews. 
Troy — Finch   &  Hahn. 
Utica — Arthur   F.    Ferriss 

William  Harrison. 

Utica  Cycle  Co. 

OHIO,  Canton — Klein  &  Heffelman  Co. 
Cincinnati — Ball-Fintze   Co. 
Milner  Musical  Co. 
Rudolph  Wurlitzer  Co. 
Cleveland — Eclipse  Musical  Co. 
Columbus — Perry  B.  Whltsit  Co. 
Dayton — Niehaus  &  Dohse. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 
OREGON,  Portland — Graves  Music  Co. 
OKLA.,  Oklahoma  City — Smith's  Phono.  Co 
PENNA.,   Allentown — G.    C.    Aschbach. 
Easton — The  Werner  Co. 
Philadelphia — Louis   Buehn   &  Bro. 
C.  J.  Heppe  &  Son. 
Lit  Bros. 

Penn   Phonograph   Co. 
John    Wanamaker. 
H.  A.   Weymann  &  Son. 
Pittsburg— Standard  Talk.  Mach.  Co. 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
Willlamsport — W.    A.   Myers. 
R.  I.,  Providence — J.  A.   Foster  Co. 

J.  Samuels  &  Bro. 
TENN.,  Knoxville — Knoxville  Typewriter  and 
Phonograph  Co. 
Memphis — F.  M.  Atwood. 

O.  K.  Houck  Piano  Co. 
Nashville — Magruder  &  Co. 

Nashville  Talking  Mach.  Co. 
TEX.,  Dallas — Southern  Talking  Machine  Oo 
EI  Paso — W.  G.  Walz  Co. 
Fort   Worth — Cummlngs,  Shepherd  A  Co 
Houston — Houston  Phonograph  Co. 
Can  Antonio — H.  C.  Rees  Optical  Co. 
UTAH,  Ogden— Proudflt  Sporting  Goods  Co. 

Salt  Lake  City — Clayton-Daynes  Music  0». 
VT.,   Burlington — American   Phono.   Co. 
VA.,  Richmond — C.  B.  Haynes  &  Co. 

WASH.,  Seattle — Bruce  &  Brown  Co.,  Inc. 

Eiler's   Music   House. 

Spokane — Spokane  Phonograph  Co. 
WIS.,   Milwaukee — Lawrence   McGreal. 
CANADA,   Quebec — C.   Robitaille. 

St.   John — W.   H.   Thorne  &  Co.,   Ltd. 

Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 

Toronto — R.   S.  Williams  &    Sons  Co.,  Ltd 

Winnipeg— R.  S.  Williams   &    Sons  Co.,  Ltd 


T5£  EDISON 
PHONOGMPH 
MONTH 


Vol.  VII 


November,   1909 


No  1  1 


Thanksgiwro    Number 


^/Te  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  November,  1909 

Short  Sermons  from  Familiar  Texts 

The  Amberola  Stirs  the  Trade       .... 

Business  as  We  Find  It  ...  . 

Edison  Phonographs  and  Records  Awarded  Prize 

Our  Advertising  Plans  .... 

New  Edison  Grand  Opera  Amberol  Records 

New  Grand  Opera  Talent       .... 

The  Fatality  of  the  Hudson-Fulton  Celebration 

New  Plan  for  Distributing  Record-Bulletins 

A  Compliment  from  Mexico         .... 

Fireside  and  New  Combination  Gem 

New  Edison  Record  Talent  .... 

Edison  Genius  in  the  Hudson-Fulton  Celebration 

Among  the  Jobbers  ..... 

Mexican  Band  Records  .... 

The  Holiday  Trade  ..... 

Amberol  Attachments  .... 

Our  Mexican  Office  ..... 

Suggestions  for  Thanksgiving 

Reprint  of  Two-page  November  Magazine  Ad. 

Cygnet  Horn  ...... 

Printed  Matter      ...... 

Harry  Lauder  on  Tour  .... 

Electros  of  Monthly  Record  Lists 

The  Lesson  of  the  North  Pole 

Edison  Records  for  Christmas       .... 

The  Other  13,000        .... 

Advance  List  of  Edison  Amberol  Records  and  Edison 
Standard  Records  for  January,  1910 

Trade  Bulletins 

Suspended  List  .  ,  . 

Grand  Opera  Cut-out  List  .... 

The  Edison  Phonograph  in  the  Soudan 

Jobbers  of  Edison  Phonographs  and  Records 


1 

2 

3 

3 

3 

4 

5 

6 

6 

7 

7 

8 

9 

9 

10 

11 

11 

12 

13 

14-15 

16 

16 

17 

17 

18 

19 

20-21 

22 
27 
27 
28 
28 
.     29 


*&&  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,  Orange,  N.  J. 

NEW  YORK:    10   FIFTH  AVENUE 

NATIONAL    PHONOGRAPH   CO.,   LTD.,  VICTORIA    ROAD,   WILLESDEN,    LONDON,    N.   W. 

NATIONAL  PHONOGRAPH    CO.    OF    AUSTRALIA,   LTD.,    340    KENT   STREET,   SYDNEY,    N.   3.    W. 

MEXICAN    NATIONAL  PHONOGRAPH     CO.,    MEXICO    CITY. 

COMPANIA    EDISON    HISPANO-AMERICANA,    VIAMONTE    5 1 5,    BUENOS    AIRES. 

EDISON   GESELLSCHAFT,    M.   B.    H.,  IO    FREDRICH  STRASSE,    BERLIN. 

COMPAGNIE  FRANCAISE   DU   PHONOGRAPHE    EDISON,    42    RUE   DE   PARADIS,   PARIS. 

All  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J 

Vol.  VII.  NOVEMBER,  1909  No.   11 

Short  Sermons 
from  Familiar  Texts 

These  are  the  things  that  bring 

TEXT:  the  crowd  into  your  store. 

rp,        .  •      7  Now   you've  p-ot  to    think    of 

1  fie  cat  in  gloves  .  .  •           J          £  Jt                j       u 

_,                s    .  taking  care    or  the  crowd     atter 

Latches  no  mice.  thev  2"et  in 

Don't  let  your  store  get  "clut- 

THE    Phonograph    dealer  tered  up."      Keep  your  stock  in 

who    depends    upon    the  shape  so  that  you  know  right  where 

Phonograph  to  do  all  the  to  lay  your  hand  on  everything  a 

work  of  selling  itself,  who  customer  wants  or  ought  to  have, 

doesn't  keep  his  mailing  list  up-  Systematize   your    arrangement 

to-date  and  his  windows  alive,  has  of  Records  by  the  most  approved 

a  glove  on  each  paw — and  stands  method     yet     devised — the    Tray 

to  last  about  as  long  as  a  snowball  System. 

on  a  tin  roof  in  June.  You  will  then  have  your  Records 

You've  got  to  relieve  yourself  of  in    compact  shape  and    can    pick 

every  selling   handicap.      You've  one  out  in  the  twinkling  of  an  eye. 

got  to  pull  those  gloves  off.  Teach  your  clerks  the  necessity 

Your  first  job  is  to  get  the  crowd  of    politeness     and     a     thorough 

into  your  store,  and  the  second,  to  knowledge  of  your  goods, 

sell  'em  the  goods  after  they  get  in.  At  your  concerts  give  your  aud- 

How  many  issues  of  your  local  ience  a  chance  to  sit  down — corn- 
paper  get  by  without  your  ad  ?  fort  is  one  big,  important  item  in 

How  often  do  you  give  concerts,  selling  Phonographs.    Make  your 

and  how  much  do  you  advertise  audience  feel  as  if  they  were  listen- 

them  ?  ing  to  it  right  in  their  own  homes. 

Do  you  circularize  you   entire  Get  them  in  a  receptive  mood 

mailing  list,  advertising  a  concert  and  they'll  listen  just  as  intently  to 

every  time  you  get  a  stock  of  new  an  occasional  advertising  record  as 

records?  to  the  rest  of  your  program. 


Edison  Phonograph  Monthly, Nov.,  1909 


The  Amberola  Stirs  the 
Trade 

The  new  Edison  Amberola,  which  was  de- 
scribed and  illustrated  in  our  October  issue,  was 
formally  announced  to  the  trade  by  Sales  De- 
partment Bulletin  No.  36  of  October  18,  re- 
printed on  page  26  of  this  number.  Its  in- 
formal or  preliminary  introduction  to  the  trade 
was  given  during  the  Hudson  celebration  week  at 
our  New  York  office;  No.  10,  5th  avenue,  where 
were  gathered  representatives  of  the  trade  from 
various  sections  of  the  country  to  witness  the 
celebration. 

If  in  reciting  the  result  of  that  and  subsequent 
exhibitions  of  the  Amberola  we  strike  a  note  of 
exultation,  we  trust  that  we  may  be  pardoned;  it 
is  only  the  expression  of  a  natural  feeling  of 
pride  that  every  manufacturer  is  entitled  to  when 
the  product  of  his  time,  skill  and  labor  receives 
the  stamp  of  instantaneous  approval  from  men 
who  are  competent  and  unbiased  judges  of  its 
merit  or  demerit.  That  these  trade  representa- 
tives were  lavish  in  their  praise  of  the  splen- 
did tone  quality  and  artistic  appearance  of  the 
Amberola,  after  a  most  critical  examination  of  its 
mechanism  and  design  and  after  hearing  it  ren- 
der a  program  embracing  a  wide  variety  of  vocal 
and  instrumental  selections,  is  an  eloquent  testi- 
monial to  its  superior   qualities. 

Since  that  time  the  machine  has  been  demon- 
strated by  a  special  corps  of  salesmen  to  Jobbers 
and  Dealers  in  various  sections  of  the  country 
and  the  verdict  rendered  in  New  York  has  been 
sustained  in  every  instance.  Instead  of  mild, 
formal  approval  its  appearance  has  elicited  the 
most  unqualified  praise.  It  has  been  unhesi- 
tatingly pronounced  to  be  the  most  perfect  high- 
grade  Phonograph  ever  submitted  to  the  public. 
Our  Jobbers  are  delighted  with  the  Amberol,  and 
we  are  proud  to  have  given  them  an  instrument 
that  awakened  such  a  degree  of  enthusiastic  in- 
terest as  is  everywhere  being  evinced. 

The  proof — the  conclusive,  undeniable  proof — 
of  the  general  high  opinion  of  its  excellence  and 
salable  points  is  to  be  found  in  the  volume  of 
initial  orders  that  we  have  received  to  date. 
To  say  that  we  are  amazed  at  their  grand  total 
would  be  putting  it  mildly.  Quite  naturally  we 
expected  that  the  trade  would  display  consider- 
able interest  in  the  appearance  of  the  Amberola, 
for  it  is  their  insistence  that  brought  it  into  exist- 
ence, but  we  were  entirely  unprepared  for  the 
emphatic  endorsement  that  is  finding  expression 
in  every  mail.  Orders  are  multiplying  thick  and 
fast.      Initial   orders   are   being  supplemented,   in 


some  instances  doubled,  and  in  many  trebled. 
No  product  of  this  Company  has  ever  evoked 
a  corresponding  enthusiasm.  That  is  a  broad 
statement  to  make,  for  there  have  been  many 
popular  Edison  products  placed  on  the  market 
since  we  laid  the  foundation  of  the  Phonograph 
business,  but  we  reiterate  it  in  all  sincerity  with- 
out any  reservation  whatever.  Among  all  the 
Jobbers  and  Dealers  who  have  seen  and  heard 
the  Amberola  there  has  not  been  one  dissenting 
voice  from  the  universal  opinion  of  its  supremacy 
among  instruments  of  its  kind.  Its  success  is  as- 
sured ;  of  that  there  is  not  the  slightest  question. 
There  is  but  one  logical  reason  for  its  popu- 
larity and  that  is  that  it  fits  a  niche — that  it  will 
respond  to  a  popular  demand.  We  were  long 
ago  assured  that  the  musical  public  was  in  a  re- 
ceptive mood  for  the  appearance  of  a  high-grade 
Edison  Machine,  but  we  purposely  delayed  its 
introduction  until  satisfied  that  our  creation  was 
all  that  long  experience,  mechanical  skill  and  in- 
genuity and  the  best  quality  of  materials  could 
make  it.  That,  we  are  satisfied,  has  been  ac- 
complished. 

The  Amberola  is  an  instrument  with  which  the 
Edison  Dealer  may,  with  supreme  confidence, 
appeal  to  the  most  critical  music  lover,  inviting 
the  fullest  and  most  rigid  comparison  with  any 
and  all  of  the  high-grade  machines  on  the  market 
to-day.  Its  introduction  to  the  public  comes  at 
a  particularly  appropriate  time,  for  it  gives  the 
Dealer  sufficient  time  to  advertise  and  exploit  it 
before  the  holiday  trade  begins. 

It  needs  only  to  be  brought  into  public  notice; 
its  appearance  and  tone  quality  will  make  for  it 
friends  on  sight.  Every  Edison  Dealer  should 
order  an  Amberola  at  once  and  make  a  special 
effort  to  give  it  immediate  and  the  widest  pos- 
sible advertising.  A  public  concert,  or  if  that  be 
not  possible,  a  specially  arranged  concert  at  the 
store  would  seem  to  be  the  most  effective  way  of 
giving  it  publicity. 

We  urge  that  orders  be  placed  at  once.  The 
demand  is  assured,  the  profit  is  exceptionally 
large,  and  the  time  between  now  and  the  holi- 
days very  short. 


Business  as  We  Find  It 

The  talking  machine  business  is  looking  up ;  of 
that  there  is  no  question.  The  most  encouraging 
reports  reach  us  from  all  parts  of  the  country, 
and  orders  are  arriving  in  a  constantly  ascend- 
ing scale.  We  are  beginning  to  receive  orders  by 
wire  which  is  a  healthy  indication  of  improve- 
ment in  trade  conditions,  partcularly  as  a  goodly 


Edison  Phonograph  Monthly,  Nov.,  1909 


proportion  of  these  telegrams  are  from  Eastern 
manufacturing  localities  which  bore  the  brunt  of 
the  business  depression.  Machine  and  Record 
sales,  as  well  as  those  of  equipment  parts,  have 
taken   a   decided   spurt   within   the   past   month. 

While  a  certain  percentage  of  this  business  is 
undoubtedly  due  to  the  near  approach  of  the 
holidays,  a  comparison  with  our  sales  during  the 
corresponding  period  last  year  is  satisfactory 
proof  of  a  general  improvement  all  along  the 
line.  The  Fireside  continues  to  be  the  leader  of 
the  lower-priced  Machines,  with  the  new  Com- 
bination Gem  giving  every  evidence  that  it  will 
be  equally  as  popular  as  soon  as  its  advantages 
become  better  known  to  the  public.  Both  of 
these  machines  should  be  exceptionally  good  holi- 
day sellers.  The  increase  in  Amberol  Attach- 
ment orders  until  lately  was  gradual  but  slow — 
too  slow  in  fact,  when  the  extraordinary  talking 
points  for  the  sale  of  the  wonderful  device  are 
considered.  We  anticipate  a  big  business  in  at- 
tachment orders  during  the  winter,  for  it  is  very 
evident  that  Eastern  Dealers  delayed  pressing 
their  sale  until  times  began  to  improve. 

Cygnet  Horn  orders  have  been  coming  thick 
and  fast, — in  fact,  we  are  snowed  under  just  at 
present  although  doing  all  in  our  power  to  ob- 
tain relief.  We  are  taking  all  necessary  pre- 
cautions to  prevent  a  repetition  of  this  embar- 
rassment in  the  case  of  the  Ambrola,  and  will 
endeavor  to  have  the  situation  so  well  in  hand 
that  we  shall  experience  no  difficulty  in  executing 
orders.  Summarizing  the  situation,  we  are 
happy  to  be  able  to  say  in  all  candor  that  the 
present  conditions  and  prospect  of  the  talking 
machine  business  are  better,  much  better,  than 
they  have  been  at  any  time  since  the  start  of 
the  business  inactivity. 


Edison   Phonographs  and 

Records  Win  First  Prize  at 

Alaska  -  Yukon  -  Pacific 

Exhibition 

Official  notification  has  reached  us  that  the  In- 
ternational Jury  of  Awards  at  the  Alaska- 
Yukon-Pacific  Exposition  has  given  to  Edison 
Phonographs  and  Records  the  Grand  Highest 
Award  for  cylinder  Machines  and  Records.  The 
necessary  medals,  documents,  etc.,  made  out  in 
our  name  are  to  be  forwarded  to  us  as  soon  as 
they  are  issued  by  the  Department  of  Exhibits. 
In  view  of  the  fact  that  no  special  .effort  was 
made  to  win  the  award,  the  decision  is  partic- 
ularly gratifying. 


Our  Advertising  Plans 

Our  advertising  campaign,  begun  in  earnest 
on  October  1st,  is  being  conducted  on  an  intel- 
ligent, orderly  and  aggressive  plan.  We  are 
directing  the  force  of  our  attack  at  those  points 
where  we  are  convinced  the  most  effective  re- 
sults can  be  obtained.  It  is  a  matter  of  regret 
with  us  that  we  cannot  utilize  every  magazine 
and  newspaper  in  every  city  in  the  country,  or  at 
least  in  every  city  in  which  an  Edison  Dealer  is 
located,  to  advertise  Edison  Phonographs  and 
Records.  That,  of  course,  is  out  of  the  question ; 
it  would   require   the   wealth   of   Creosus. 

We  are  spending  an  enormous  sum  of  money 
willingly  and  cheerfully,  with  an  unbounded 
optimism  in  its  efficacy,  and  the  conviction  that  our 
example  will  be  emulated  by  a  large  precent- 
age  of  the  trade.  We  will  not  let  ourselves  be- 
lieve that  there  are  more  than  a  very  few  Edison 
Dealers  who  will  so  little  appreciate  the  exten- 
sive general  demand  for  Edison  goods  that  our 
advertising  is  bound  to  create  as  to  fail  to  sup- 
plement it  in  their  own  cities  and  towns.  There 
is  comparatively  so  very  little  for  them  to  do- 
merely  to  call  local  attention  to  the  fact  that 
they  are  Dealers  in  those  products  whose  desir- 
ability we  are  indellibly  fixing  in  the  minds  of 
the  general  public — that  the  logic  of  their  taking 
active  part  in  the  scheme  will,  we  are  sure,  ap- 
peal to  them  with  irresistible  force. 

On  October  1st  we  began  to  advertise  in  four 
hundred  and  fifty  newspapers  published  in 
three  hundred  and  seventy-one  different  cities. 
This  month  our  magazine  advertising  will  em- 
brace the  following  fourteen  popular  weekly  and 
monthly  magazines:  Saturday  Evening  Post, 
Collier's,  Associated  Sunday  Magazines,  Ameri- 
can, Cosmopolitan,  Everybody's,  McClure's, 
Munsey's,  Argosy-All-Story,  Review  of  Re- 
views, Success,  Hampton's,  Woman's  Home  Com- 
panion and  Good  Housekeeping.  In  nine  of 
these  we  use  a  two-page  ad;  a  single  column  in 
one  more;  a  half  column  in  still  another,  and  the 
entire  back  covers  of  the  remaining  three.  To 
one  familiar  with  magazine  advertising  rates 
the  estimated  cost  of  these  insertions  will  tell  a 
story  of  confidence  and  optimism  mone  eloquent 
than  pages  of  the  most  carefully  wordad  copy. 

Watch  these  magazine  ads  in  this  and  suc- 
ceeding months,  Mr.  Dealer.  You  will  r*nd  a  lot 
of  valuable  inspiration  in  them  for  your  end  of 
the  business,  and  if  you  make  your  local  ads 
conform  to  them  in  subject  matter  you  v*ill  in- 
sure a  local  benefit  from  the  general  interest  and 
demand  the  magazine  work  will  create. 


Edison  Phonograph  Monthly,  Nov.,  1909 


New  Edison  Grand  Opera  Amberol  Records 

TEN    RECORDS    BY   LEO    SLEZAK,    TENOR. 

B150 — Les  Huguenots — Romanza,  Piu  Pura    (Italian)  Meyerbeer 

B151 — Tannhauser — Loblied    der    Venus    (German)  Wagner 

B152 — Standchen     (Serenada)      (German)  Schubert 

B153— Otello— Morte  di  Otello   (Italian)  Verdi 

B154 — Aida— Celeste  Aida    (Italian)  Verdi 

B155 — La  Tosca — E  Lucevan  le  Stelle    (Italian)  Puccini 

B156 — Otello — Ora  a  per  semper    (Italian)  Verdi 

B157 — Aida — Morir   si   pura    e   bella  ...  terra    addio    (Italian)  Verdi 

B158 — La  Boheme — Wie  Eiskalt  ist  das  Handchen    (German)  Puccini 

B159 — Lohengrin — Schwannenlied    und   Abschied   vom  Schwann   (German)  Wagner 

THREE    RECORDS    BY    RICCARDO    MARTIN,  TENOR. 

B160 — I  Pagliacci — Vesti  la  Guibba   (Italian)  Leoncavallo 

B161 — II  Trovatore— Ah  !  Si  ben  mio  (Italian)  Verdi 

B162 — Cavalleria   Rusticana — Siciliana    (Italian)  Mascagni 

THREE    RECORDS    BY    FLORENCIO    CONSTANTINO,    TENOR. 

B163 — Romeo    et    Juliette— Ah  !    leve    toi    soleil !     (French)  Gounod 

B164 — Mignon — Ah!  non  credevi  tu    (Italian)  Thomas 

B165 — La  Tosca — Recondita  armonia    (Italian)  Puccini 

FOUR    RECORDS    BY    BLANCHE    ARRAL,    SOPRANO. 

Bl  66 — Mignon — Polonaise    (French)  Thomas 

B167 — Carmen — Air    de    Micaela    (French)  Bizet 

B168 — La    Perle    du    Bresil — Charmant    oiseau     (French)  David 

B169 — Faust — Air  des  Bijoux   (French)  Gounod 

FOUR  RECORDS  BY  ADELINA  AGOSTINELLI,   SOPRANO. 

B170 — La  Traviata — Addio  del  passato    (Italian)  Verdi 

B171 — La  Gioconda — Suicidio   (Italian)  Ponchielli 

B172 — La  Boheme — Mi  chiamano  Mimi   (Italian)  Puccini 

B173 — La   Tosca — Vissi   d'arte    (Italian)  Puccini 

DUET   BY   AGOSTINELLI   AND   PAROLA. 

B174 — La  Boheme — O  soave  fanciulla   (Italian)  Puccini 

BY  M.  DUCLOS,  TENOR. 

B175 — Benvenuto    Cellini — Pitie  pour  moi    (French)  Diaz 

BY  LOUIS   NUCELLY,   BARITONE. 

B176 — La  Favorita — Lenore  venis   (French)  Donizetti 

BY  GASTON  DUBOIS,  TENOR. 

B177 — Romeo  et  Juliette — Cavatine    (French)  Gounod 

The    excellence    of    these    Records    in    respect  to  selection,  rendition  and  recording 
will    commend    them     at  once  to  music  lovers    and    give    them    an    extraordinary    sale 

value   from   the   Dealer's   standpoint,   even    did  there  not  exist  another  and  all-important 

reason  for  their  desirability — the  fact  that  they  are  jour-minute  Records,  which  places 
them  on  a  pedestal  far  above  competition.  Dealers  are  urged  to  place  their  orders  for 
these   Records   at  once.     They   are  an   indispensable    adjunct    of    the   Amberola.     With 

the  new  Amberola  and  the  new  Grand  Opera  list  the  Edison   Dealer  is  in   a  position 

to  make  an  irresistible  appeal  to  that  portion  of  the  holiday  trade  whose  incomes  are 
proportionate  to  their  inclinations. 


Edison  Phonograph  Monthly,  Nov.,  1909         5 


New  Grand  Opera  Talent 


LEO  SLEZAK 


BLANCHE  ARRAL 


FLORENCIO  CONSTANTINO 


R1CCARDO  MARTIN 


ADELINA  AGOSTINELLI 


Edison  Phonograph  Monthly,  Nov.,  1909 


The  Fatality  of  the  Hudson- 
Fulton  Celebration 

In  the  only  serious  accident  of  the  Hudson- 
Fulton  celebration,  Miss  Frances  Isabella 
Stevens,  only  daughter  of  Walter  Stevens,  man- 
ager of  our  Foreign  Department,  was  instantly 
killed,  and  the  Misses  Edna  and  Ruth  Dolbeer, 
daughters  of  Sales  Manager  Frank  K.  Dolbeer, 
were  severely  injured.  The  accident  occurred 
Saturday  night,  September  25,  during  the  prog- 
ress of  the  naval  pageant  with  which  the  cele- 
bration opened.  Miss  Stevens  and  her  parents, 
with  Mr.  and  Mrs.  Dolbeer  and  their  daugh- 
ters Edna  and  Ruth,  were  on  the  sight-seeing 
ferryboat,  Hopatcong,  of  the  Lackawanna  R.  R. 
Co.  line.  When  opposite  110th  street,  the  Ho- 
patcong was  run  into  by  the  Ward  Line  Steamer 
Seneca. 

At  the  moment  of  the  collision  Mr.  Dolbeer 
and  the  three  young  women  were  on  the  main 
deck,  just  forward  of  the  cabin.  Mr.  Dolbeer 
saw  the  liner  approaching  and  shouted  a  quick 
warning  to  his  companions  to  run  back.  His 
daughters  reached  the  companionway,  but  Miss 
Stevens,  apparently  confused,  was  unable  to 
avoid  the  prow  of  the  ship  and  was  crushed 
against  the  cabin.  Her  death  was  instantan- 
eous. 

Miss  Ruth  Dolbeer  was  struck  by  a  flying 
timber.  Her  arm  was  broken  and  she  was  other- 
wise bruised.  Miss  Edna  Dolbeer,  who  was 
thought  at  first  to  be  seriously  injured,  was  re- 
moved to  a  Hoboken  hospital.  Mr.  Dolbeer 
escaped  injury.  One  of  the  pathetic  features 
of  the  accident  was  the  fact  that  until  two 
o'clock  of  the  following  morning  Mr.  and  Mrs. 
Dolbeer  were  in  complete  ignorance  of  their 
daughter  Edna's  survival  of  the  disaster,  she 
having  been  removed  from  the  scene  in  the 
ensuing  confusion. 

When  the  sad  news  of  the  fatality  reached 
the  factory  profound  grief  was  pictured  upon 
every  countenance,  from  that  of  the  highest  offi- 
cial to  the  humblest  employe.  The  warm  per- 
sonal regard  and  esteem  in  which  Mr.  Stevens 
is  held  by  his  associates,  and  the  immense  popu- 
larity he  enjoys  among  the  Company's  employees 
were  manifested  by  the  heartfelt  expressions  of 
sympathy  for  him  and  his  wife  that  were  heard 
on  every  hand.  The  grief  of  the  employees  was 
echoed  by  the  representatives  of  the  trade,  who 
were  enjoying  the  Company's  hospitality  dur- 
ing the  week.  The  plans  formulated  for  their 
entertainment  were  carried  out,  but  in  a  per- 
functory manner,   a  repression   of  the   spirit   and 


enthusiasm  that  are  always  in  evidence  at  the 
Company's  functions  being  plainly  noticeable. 
It  seemed  at  that  time,  as  it  does  now,  after 
the  lapse  of  over  a  month,  that  in  the  bereave- 
ment of  our  friend  and  associate  each  one  of  us 
sustained    a    personal    loss. 

The  Phonograph  Monthly  takes  this  occa- 
sion to  extend  to  Mr.  and  Mrs.  Stevens  on  be- 
half of  the  Company's  employees  the  abundance 
of  sympathy  that  each  individual  has  been  de- 
terred from  expressing  in  person  only  by  fear 
of  accentuating  their  grief.  It  deplores  the  fee- 
bleness of  human  expression  which  prevents  us 
from  conveying  in  words  the  true  depth  of  our 
sorrow  over  their  great  loss,  and  prays  that  the 
same  Divine  Providence,  whose  inscrutable  work- 
ings were  manifest  in  the  accident,  will  strength- 
en them  and  enable  them  to  bear  their  affliction 
with  Christian   resignation  and  fortitude. 


New  Plan  for  Distributing 
Record  Bulletins 

For  some  time  we  have  been  mailing  a  single 
copy  of  the  hanger  showing  a  list  of  new  Edison 
Records  to  each  Dealer  with  copies  of  the  Record 
Supplement  and  Phonogram  for  the  same  months, 
etc.  Many  Dealers  were  able  to  use  more  than 
one  hanger  regularly.  This  demand  in  the  past 
has  been  filled  through  Jobbers,  they  receiving  a 
quantity  of  the  bulletins  with  their  shipment  of 
new  Records  for  the  same  month.  We  have 
found,  however,  that  this  method  of  distribution 
resulted  in  considerable  waste  and  it  has  been 
decided,  therefore,  after  consulting  with  several 
Jobbers  on  the  subject,  to  put  a  new  plan  into 
effect  beginning  with  the  December  Bulletin. 

We  will  discontinue  sending  any  quantity  to 
Jobbers  with  Records,  and  Dealers  must  in  future 
get  their  extra  copies  direct  from  this  depart- 
ment by  mail.  Those  who  are  interested  in  re- 
ceiving one  or  possibly  two  extra  copies  will 
kindly  file  their  names  with  our  Advertisng  De- 
partment at  once  with  the  understanding  that  the 
Bulletins  will  be  forwarded  by  mail  immediately 
after  the  single  copies  are  sent  out  in  the  usual 
way  each  month. 

Do  not  blame  your  Jobber  if  he  discontinues 
sending  any  extra  copies  you  have  been  getting 
in  the  past  after  the  November  issue.  The  fault 
is  not  his  but  ours.  Let  us  hear  from  you  at  once 
if  you  are  interested  in  having  your  name  put  on 
a  special  mailing  list  for  extra  copies. 


Have  you  advertised  the  October  dance  list? 


Edison  Phonograph  Monthly,  Nov. ,  1909  7 

perfect  musical  instrument  because  its  price 
might  savor  of  the  plebeian.  In  that  case  it's  up 
to  him  to  feature  the  Amberola.  Such  neigh- 
borhoods, however,  are  chiefly  distingiushed  by 
their  scarcity.  The  majority  of  Dealers  are  so 
located  that  they  can  make  these  two  machines  a 
most  desirable  business  asset,  and  the  minority 
are  those  who  are  not  alive  to  the  fact. 

The  permanent  address  of  all  "dead  ones"  is 
not  the  cemetery,  by  any  means;  some  there  are 
in  the  world  of  business  who  have  passed  away 
so  quietly  and  unostentatiously  that  their  depar- 
ture has  escaped  the  attention  of  the  public. 
Which  is  quite  characteristic  of  the  public,  by  the 
way.  When  a  business  man  "dies,"  in  the  sense 
that  he  ceases  to  show  by  his  activity  in  business 
circles  that  he  is  "alive,"  the  public  promptly  for- 
gets that  his  place  of  business  ever  had  an  exist- 
ence and  he  is  likewise  supposed  to  be  consorting 
with  the  shades  of  those  mortals  who  have  gone 
through  the  regular   process   of  disintegration. 

We  don't  doubt,  in  fact  we  know,  that  there 
have  been  some  such  informal  interments  among 
the  ranks  of  Edison  Dealers;  we  trust  there  will 
be  none  in  the  future.  If  there  are,  we  do  not 
wish  to  be  considered  as  occupying  the  position 
of  mourners ;  on  the  contrary,  we  shall  philo- 
sophically bow  to  the  inevitable  and  turn  our  at- 
tention from  the  obituary  to  the  "agents  wanted" 
column.  For  Dealers  of  that  type  who  have  not 
sunk  too  deep  into  the  coma  of  inactivity  or 
despondency  we  recommend  the  Fireside  and 
New  Combination  Gem  as  being  of  extraordinary 
merit  as  stimulants.  They  are  capable,  if  pre- 
scriptions are  carefully  followed  of  effecting  a 
most  complete  and  permanent  cure  in  even  the 
most  chronic  cases.  The  danger  of  relapse,  more- 
over, is  small  unless  the  patient  wilfully  disre- 
gards advice;  in  that  case  there's  no  hope. 

Seriously,  however,  these  two  machines  are  an 
invaluable  holiday  asset.  Their  popular  prices, 
combined  with  the  completeness  of  their  equip- 
ment, will  appeal  most  forcibly  to  the  holiday 
buyer  whose  salary  does  not  justify  the  purchase 
of  a  high-priced  machine,  but  who  wishes  a 
Phonograph  possessing  exactly  the  superior  fea- 
tures that  distinguish  these  two.  The  live  Dealer 
will  go  after  such  trade  intelligently  and  per- 
sistently, and  will  start  in  early  to  do  it.  He  will 
get  the  trade,  too.  A  holiday  buyer,  who  is  in 
the  market  for  a  Phonograph  to  give  as  a  present, 
won't  hesitate  long  before  these  machines.  Push 
their  sale,  Mr.  Dealer.  Get  your  own  little  cor- 
ner among  the  "live  ones"  in  the  holiday  market. 
The  Fireside  stirred  up  things  when  times  were 
dull.     Times  are  different  now. 


A  Compliment  from  Mexico 

The  Mexican  Herald,  in  a  lengthy  article  re- 
ferring to  the  recording  of  native  selections  in 
which  Ave  were  recently  engaged,  after  speaking 
in  glowing  terms  of  the  reputation  and  ability 
of  the  artists  employed  and  of  the  enterprise  and 
progressiveness  of  our  Mexican  branch,  pays 
tribute  to  the  excellence  of  the  National  Phono- 
graph Company's  product  in  the  following  terms: 

"Very  few  of  the  countless  thousands  who  are 
now  able  to  enjoy  the  world's  musical  master- 
pieces, as  rendered  by  that  most  wonderful  of 
modern  inventions,  the  phonograph,  have  any 
conception  of  the  infinite  pains,  labor,  time  and 
expense  that  it  requires  to  produce  those  results 
that  appear  to  be  almost  superhuman.  Many 
thousands  of  dollars  may  be  spent  upon  a  single 
record  before  it  ever  becomes  of  commercial 
value,  and  the  amounts  that  a  great  concern  like 
the  National  Phonograph  Company  of  Orange, 
New  Jersey,  expends  annually  upon  the  pro- 
duction of  its  matchless  records  run  into  the 
hundreds  of  thousands  of  dollars.  The  making 
of  records  is  a  very  interesting  process,  and  at 
18  Cinco  de  Mayo  the  same  method  is  followed 
as  has  been  adopted  at  the  great  laboratory  of 
the  National  Phonograph  Company  at  Orange, 
New  Jersey.  "Performances,"  as  they  are  called, 
are  held  twice  daily,  morning  and  afternoon,  in 
a  room  especially  arranged  for  the  purpose,  the 
sound  being  focussed  to  the  receiving  phono- 
graph. A  record  is  not  permitted  to  pass  until 
it  is  as  perfect  as  it  is  possible  to  make  it.  Some- 
times a  band  may  play  a  dozen  or  more  times  into 
the  phonograph  before  a  perfect  record  is  made, 
infinite  patience  being  one  of  the  absolute  es- 
sentials in  the  process." 


Victor  Herbert's  New  Opera 

The  new  opera  which  Victor  Herbert  is  en- 
gaged in  writing  for  Mr.  Oscar  Hammerstein 
will  not  be  completed  until  about  the  middle 
of  next  February.  Spanish  local  color  will  pre- 
vail throughout,  the  scene  being  laid  in  Santa 
Barbara,  California,  at  the  period  of  1830.  Mr. 
Reading,  of  San  Francisco,   is  the   librettist. 


Fireside  and  New  Combi- 
nation Gem 

The  Dealer  who  does  not  attempt  to  push  the 
sale  of  these  popular-priced  machines  can  have 
but  one  excuse — he  must  be  located  in  a  neigh- 
borhood whose  inhabitants  would  scorn  the  most 


8         Edison  Phonograph  Monthly,  Nov.,  1909 

New  Edison  Record  Talent 


Bessie  Wynn 

Bessie  Wynn  is  one  of  the  cleverest,  daintiest 
and  most  popular  of  America's  footlight  favor- 
ites. Her  first  Record  is  No.  10278,  November 
list— "Ifs  Hard  to  Find  a  Real  Nice  Man." 


Herbert  L.  Clarke 

Assistant  leader  of  Sousa's  Band  and  per- 
haps the  leading  cornetist  of  the  world.  Mr. 
Clarke's  first  solo  Record  is  No.  310,  December, 
"The  Bride  of  the  Waves." 


Arthur  C.  Clough 

A  noted  tenor  who  possesses  a  singularly 
sweet  and  sympathetic  voice.  His  first  number 
appeared  in  the  October  list,  No.  10233,  "When 
the  Meadow  Larks  Are  Calling,  Annie  Laurie." 


William  Banner  and  Roy  H.  Butin 

"The  Olivotti  Troubadours,"  well-known  in 
concert  and  vaudeville,  whose  charming  violin 
and  guitar  duet  appeared  in  November  list,  No. 
302,  "Carnival  of  Venice." 


Edison  Phonograph  Monthly,  Nov. ,  1909         9 


Edison  Genius  in  the  Hud- 
son-Fulton Celebration 

Without  attempting  to  minimize  any  of  the 
glory  that  has  been  given  the  memory  of  Hudson 
and  Fulton,  Rev.  Charles  T.  Walkley,  rector 
of  Grace  Church,  Orange,  in  a  sermon  on 
the  recent  Hudson-Fulton  celebration,  paid  a 
forceful  tribute  to  Thomas  A.  Edison  for  his  in- 
ventive genius,  which  made  possible  the  success 
of  the  celebration.  Mr.  Walkley  deplored  the 
fact  that  while  the  achievements  of  electrical 
science  had  added  much  to  the  success  of  a  cele- 
bration in  honor  of  an  adventurer  and  a  dead 
inventor,  nobody  had  thought  to  honor  a  living 
genius,  whose  discoveries  were  largely  respon- 
sible for  the  brilliancy  of  the  display. 

"Not  the  least  factor  in  this  whole  celebra- 
tion," Mr.  Walkley  declared,  "is  the  electrical 
display,  thousands  of  lights  of  a  variety  of  kind, 
the  wonderful  searchlight  of  the  battleship  and 
the  incandescent  burners  in  the  street,  all  mak- 
ing a  vast  display  viewed  by  the  crowds  as  never 
revealed  in  the  world  before.  The  great  marvel 
of  the  electric  current  generated  in  the  dynamo, 
carried  with  the  mysterious  power  of  the  copper 
conduit  and  blazed  in  the  myriads  of  lights, 
rivaling  the  stars  in  the  firmament — all  this  is  a 
part  of  the  honor  paid  an  adventurer  and  an  in- 
ventor of  the  past. 

"One  hundred  years  hence  there  will  be  a 
greater  display  and  one  of  our  own  townsmen, 
Thomas  A.  Edison,  will  be  remembered  as  an 
inventor.  He  is  one  of  our  'rivers  flowing  into 
the  sea,'  gathering  force  and  strength.  The  in- 
fluence of  his  inventive  genius  is  pouring  out 
comfort  and  safety  and  joy  to  human  life  all 
over  the  world. 

"We  fail  signally,  as  residents  of  the  Oranges, 
in  the  very  purport  of  the  celebration  if  we  for- 
get in  our  admiration  of  the  inventor  of  100 
years  ago  to  expres  our  admiration  for  the  great 
inventor  of  our  time,  our  neighbor  and  our 
friend.  May  God  bless  him  with  many  more 
years  of  fruitful  labor,  and  may  our  Father's 
peace  rest  upon  his  home  and  family." 


Correction 

An  error  was  made  in  listing  No.  5014  as  one 
of  the  three  Italian  Amberol  Records  in  the 
January,  1910,  list  on  our  Dealer's  Order  Blanks. 
This  number  has  already  been  put  out  as  part 
of  the  December,  1909,  list.  It  should  be  strick- 
en from  the  January  list  and  No.  5013,  La 
Serenato(£ra^tf)  by  Francesco  Daddi  substituted. 


Among  the  Jobbers 

Messrs.  Kohler  &  Chase,  Edison  Jobbers  and 
the  pioneer  musical  firm  of  San  Francisco,  in 
which  city  they  have  been  in  business  since  1850, 
will,  about  December  1st,  ocupy  their  new  ten- 
story  building  at  26  O'Farrell  St.  It  is  a  mag- 
nificent structure  and  a  monument  to  the  enter- 
prising and  successful  business  methods  of  the 
firm.  The  new  building  is  ten  stories  high  with 
50,000  square  feet  of  floor  space.  The  first  floor 
of  this  veritable  palace  of  music  will  be  devoted 
entirely  to  the  wholesale  and  retail  handling  of 
the  Phonograph  business.  On  this  floor  eight 
booths  will  be  constructed  in  which  the  various 
Records  may  be  heard  played.  Weekly  recitals 
of  the  Edison  Phonograph  will  be  given  on  the 
second  floor,  which  boasts  of  a  $200,000  pipe 
organ.  The  Phonograph  Monthly  wishes  to 
extend  its  hearty  congratulations  to  Messrs 
Kohler  &  Chase  on  the  prosperity  that  is  evi- 
denced by  the  sumptuous  scale  on  which  they 
have  conducted  the  construction  and  equipment 
of  their  splendid  new  home. 


The  Williams  Echo  is  the  name  of  the  "newsy" 
and  attractively  designed  house  publication  of 
the  R.  S.  Williams  &  Sons  Company,  Edison 
Jobbers  of  Toronto,  Ont.  The  appearance  of 
the  first  edition  of  the  Echo  was  the  occasion 
for  numerous  congratulatory  messages  from 
their  Dealers,  who  were  quick  to  see  the  advan- 
tages that  will  result  from  such  a  medium  for 
exchange  of  views  and  confidences  between 
themselves  and  their  Jobber.  Edison  Jobbers 
generally,  especially  those  that  handle  musical 
merchandise,  would  find  it  profitable  for  them- 
selves and  their  Dealers  if  they  were  to  emulate 
the  example  of  our  hustling  Canadian  friends. 


The  demand  for  Edison  Phonographs  is  going 
to  last  as  long  as  people  demand  songs  and  mu- 
sic.    Don't  forget  that. 


Peter  Bacigalupi,  the  well-known  Jobber  of 
San  Francisco,  Cal.,  who  was  the  first  trade  rep- 
resentative to  hear  the  Amberola,  expressed  him- 
self in  the  following  enthusiastic  terms: 

"I  expect  to  do  an  immense  business  with  the 
Amberola.  It  is  undoubtedly  the  most  perfect 
product  ever  turned  out  by  the  Edison  people, 
and  is  a  remarkable  creation  in  every  respect. 
The  beautiful  quality  of  its  tone,  the  absence  of 
scratching,  the  superb  finish  of  the  cabinet,  all 
make  a  creation  that  will  win  an  army  of  ad- 
mirers." 

Mr.  Bacigalupi  evidenced  his  faith  in  the 
Amberola  by  placing  a  substantial  initial  order 
on  the  spot. 


10        Edison  Phonograph  Monthly,  Nov. ,  1909 


Mexican  Band  Records 

Among  the  many  records  obtained  by  our 
experts  during  their  recent  stay  in  Mexico,  those 
by  the  Banda  de  Policia  (Police  Band)  are  of 
more  than  usual  merit.  We  have  already  issued 
sixty-eight  records  by  this  famous  organization, 
and  further  monthly  lists  of  both  Amberol  and 
Two-minute  Records  will  follow.  We  cannot 
express  ourselves  too  highly  in  describing  the 
general  excellence  of  these  Records.  There  is 
not  one  in  their  number  that  does  not  measure 
up  to  the  high  standard  of  our  Records,  and  we 
can  only  add  that  it  is  a  great  pleasure  to  offer 
a    list    so    perfect. 


CAPT.  VELINO  M.    PREZA 

The  Banda  de  Policia  is  one  of  the  most  pop- 
ular bands  in  Mexico,  where  every  one  is  a 
connoisseur  of  band  music,  and  its  members  are 
the  flower  of  the  instrumentalists  of  Mexico. 
Organized  and  patronized  by  General  Felix 
Diaz,  nephew  of  President  Diaz,  and  Chief  of 
Police,  and  under  the  direction  of  Captain  Ve- 
lino  M.  Preza,  who  is  an  eminent  composer  of 
band  music,  the  band  has  reached  its  present 
perfection  and  is  now  recognized   as  one  of  the 


leading  bands  of  the  world.  This  band  has 
toured  the  United  States  on  several  occasions, 
and  has  always  met  enthusiastic  audiences 
wherever  it  has  played.  During  its  last  visit 
to  the  United  States,  in  the  fall  of  1908,  a  con- 
cert was  given  on  the  steps  of  the  Sub-Treasury 
building  in  New  York,  by  special  permission 
of  the  government  and  as  a  compliment  from 
President   Diaz,   of   Mexico. 

Many  of  the  selections  played  by  this  band 
are  typical  of  Spanish  and  Mexican  music,  and 
the  peculiar  charm  of  the  music  of  these  South- 
ern countries  cannot  fail  to  appeal  to  a  large 
public  in  this  country.  Most  of  us  have  heard, 
and  remember  with  pleasure,  snatches  of  this 
class  of  music,  but  few  have  enjoyed  such  a 
treat  as  we  now  offer.  All  these  selections  were 
made  under  the  personal  direction  of  Captain 
Velino  M.  Preza,  to  whose  magnetic  personality 
and  large  musical  knowledge  the  phenomenal 
success  of  this  band  is  mainly  due.  The  Captain 
was  delighted  with  the  records  just  obtained  and 
has  expressed  his  pleasure  in  a  letter  to  us,  which 
we  give  below : 

Mexico   City,   July,    1909. 
Mexican  National  Phonograph  Co.,  City    (Mexico   City)  : 

Dear  Sirs — I  have  heard  the  latest  records  which  the 
Police  Band,  under  my  direction,  has  recorded  in  your 
laboratory,  and  it  is  a  pleasure  to  me  to  state  that  I  have 
found  them  to  be  excellent  in  every  way,  and  that  the 
playing  length  of  the  "Amberol"  records  of  four  min- 
utes, enabled  me  to  have  the  satisfaction  of  recording 
the  pieces  of  my  Band  with  all  the  artistic  coloring  which 
they   require. 

I    congratulate    myself    on    being    reckoned    among   the 
numerous    admirers  of   the    genius    of   Mr.   Thomas   Alva 
Edison,   and  with   kind  regards,   I   beg  to  remain, 
Yours    sincerely, 

(Signed)  VELINO  M.  PREZA. 


Personal 

General  Manager  Carl  H.  Wilson,  accom- 
panied by  Mrs.  Wilson,  left  on  October  30th  for 
a  six  weeks'  trip  through  the  Pacific  Coast  States, 
the  Southwest  and  the  South.  He  will  combine 
business  with  pleasure,  visiting  Edison  Jobbers 
in  the  cities  included  in  his  itinerary.  Van- 
couver, B.  C,  will  be  his  first  stopping  place. 
Leaving  there,  he  will  be  at  Seattle,  Wash.,  Nov. 
10th-12th;  Spokane,  13th;  Portland,  15th-17th; 
Sacramenton,  19th;  San  Francisco,  20th-26th;  Los 
Angeles,  28th.  From  Los  Angeles,  his  trip  will 
include  the  Grand  Canyon  of  Colorado,  El  Paso, 
New  Orleans  and  Atlanta,  the  latter  city  being 
his  last  stopping  place.  He  will  return  about 
December  15th. 


Have  you  advertised  your  readiness  to  supply 
outfits  for  home  demonstration?     Don't  neglect  it. 


"Amberola"   and  "Amberol"   will  be  found  in 
next  revised   edition  of  the  dictionary. 


Edison  Phonograph  Monthly,  Nov.,  1909       11 


The  Holiday  Trade 

The  holiday  season  is  within  hailing  distance; 
its  advent  is  now  a  matter  of  only  a  week  or 
two.  By  the  time  the  next  Phonograph 
Monthly  reaches  you  the  stores  in  your  town 
or  city  will  be  in  Christmas  garb,  their  windows 
decorated  with  inviting  displays  to  catch  the 
early  Christmas  shopper.  The  early  Christmas 
trade  is  the  desirable  trade  with  all  merchants; 
it  is  necessarily  so  with  you,  Mr.  Dealer,  for 
yours  is  a  line  of  goods  the  purchase  of  which 
requires  a  little  reflection.  It  is  not  a  line  that  is 
often  resorted  to  as  an  eleventh  hour  inspiration 
for  a  Christmas  gift.  You  want  to  anticipate  this 
holiday  rush,  for  rush  it  always  is  in  this  coun- 
try of  proverbial  Christmas  generosity. 

There  are  many  things  you  should  do  to  pre- 
pare for  the  holiday  trade;  there  are  several  that 
you  should  do  now.  Here  are  a  few  of  them, 
the  most  important: 

(a)  Replenish  your  stock  of  Machines  and  Rec- 
ords. Take  an  immediate  inventory,  compare  it 
with  your  catalogues,  place  your  order  at  once  for 
your  holiday  requirement.  If  you  haven't  a  stock 
of  the  big  sellers — Fireside  and  Combination 
Gem — get  them  at  once.  Their  superior  salable 
points  make  them  a  holiday  temptation.  Get  in 
your  order  early  and  give  your  Jobber  and  us 
sufficient  time  to  fill  it. 

(b)  Put  your  present  stock  of  machines  in 
perfect  working  order,  and  arrange  your  Records 
so  that  your  salesmen  will  be  able  to  instantly 
locate  any  particular  Record. 

(c)  Revise  your  mailing  list  and  make  up  your 
mind  to  spend  a  few  dollars  postage  in  sending 
out  your  Phonograms,  supplements  and  other  ad- 
vertising matter. 

(d)  Try  to  get  permission  to  introduce  a  ma- 
chine and  a  few  Records  for  home  demonstra- 
tion. Greatest  selling  scheme  in  the  world,  that 
— and  as  easy  as  it  is  effective.  Don't  wait  for 
people  to  come  into  your  store  and  beg  of  you  to 
sell  them  a  machine.  A  lot  of  Dealers  who  fol- 
lowed that  method  exclusively  are  now  in  a  po- 
sition to  spend  all  their  time  wondering  why  they 
did.  Don't  give  people  a  chance  to  make  up  their 
minds  that  they  want  a  Phonograph;  they  might 
die  before   they  decide. 

(e)  After  you  read  the  Monthly  insist  on  your 
salesmen  doing  the  same  thing;  in  fact,  make 
them  read  all  Edison  literature  so  that  they  can 
talk  the  goods  intelligently  to  customers. 

(f)  Give  immediate  thought  to  your  advertis- 
ing and  window  display.  Remember  the  holiday 
newspaper  space  is  precious  and  competition  for 
the  most  prominent  positions  is  always  keen.     Pick 


out  a  good  paper  and  a  good  space  and  get  your 
bid  in  early.  Start  your  windows  working  now 
and  make  a  big  "splash"  on  the  Thanksgiving 
window.  If  you  get  people  in  the  habit  of  ex- 
pecting something  novel  in  your  windows,  their 
eyes  will  instinctively  turn  in  your  direction 
every  time  they  pass. 

(g)  Don't  neglect  your  concerts  above  all 
things.  Give  them  on  regular,  stated  nights 
so  that  the  public  will  know  when  to  expect 
them.  Put  an  ad  in  the  paper  or  send  a  postal 
to  prevent  their  forgetting;  it's  inexpensive  when 
contrasted  with  results.  Keep  you  machines 
playing  at  other  times  as  well ;  it  draws  the 
crowd. 

(h-z)  Don't  wait;  don't  procrastinate;  do- 
these  things  now.  This  is  the  acceptable  time — 
the  day  of  your  holiday  salvation.  If  you're  a 
"dead  one"  at  this  time  the  public  is  very  likely 
to  consider  you  as  such  for  all  time. 


Amberol  Attachments 

While  the  sale  of  Amberol  attachments  has 
been  uniformly  steady,  and  is  now  on  the  in- 
crease, it  has  not  begun  to  reach  the  proportions 
that  the  selling  value  of  these  devices  warrants. 
It  will  be  noticed  that  in  our  November  maga- 
zine ad  we  are  featuring  the  Amberol  Attach- 
ment. We  strongly  urge  Dealers  to  incorporate 
some  of  that  ad  in  their  local  advertising. 
Among  the  many  thousands  who  will  read  the 
magazine  ad,  a  very  large  percentage  of  Phono- 
graph owners  will  undoubtedly  learn  for  the 
first  time  of  the  attachment  and  its  wonderful 
possibilities.  It  is  only  reasonable  to  assume  that 
a  certain  number  of  this  class  may  be  found  in 
every  Dealer's  neighborhood,  and  the  man  of  en- 
terprise will  turn  the  fact  to  his  own  good  ad- 
vantage while  the  ad.  is  fresh  in  memory. 

The  Amberol  Attachment  has  opened  up  a 
world  of  possibilities  to  the  Dealer;  it  prac- 
tically caused  a  reincarnation  of  his  business. 
It  has  made  it  possible  for  him  to  bring  back 
the  Record  customers  who  discontinued  their 
patronage  because  of  waning  interest.  Those 
machines  that  are  standing  idle  now  because 
their  owners  are  not  aware  of  the  pleasure  that 
the  addition  of  an  inexpensive  attachment  will 
insure  them  can  all  be  restored  to  activity,  every 
one  of  them.  It's  up  to  the  Dealer  to  seek  the 
owners  out.  We  suggested  an  excellent  plan  in 
the  October  Monthly  for  approaching  the  dor- 
mant trade.  We  advise  every  Dealer  who  has 
not  already  done  so  to  put  it  into  immediate 
practice.     It  will  pay. 


12       Edison  Phonograph  Monthly,  Nov.,  1909 


Our  Mexican  Office 

Below  we  show  a  cut  of  our  Mexican  office, 
which  is  situated  on  the  Avenida  Oriente,  117, 
Mexico   City,   Mexico. 

Prior  to  the  organization  of  our  Mexican  Com- 
pany ,all  our  business  in  the  Republic  of  Mexico 
was  handled  direct  from  the  New  York  office; 
but  as  our  trade  increased,  we  found  it  necessary 
to  organize  the  Mexican  National  Phonograph 
Co.  in  order  to  meet  conditions  as  existing  and 
more  thoroughly  exploit  our  products  there.  The 
company  was  organized  in  January,  1906,  and 
immediately  established  at  the  premises  Prolon- 
gacion  del  Cinco  de  Mayo,  77,  Mexico  City,  at 
which  time  we  occupied  only  a  part  of  this  build- 
ing;   but   realizing   we   were   much   handicapped 


for  want  of  room,  the  entire  building  shown 
above  was  leased  in  December  of  1906.  The  en- 
tire building  is  now  occupied  by  our  Mexican 
Company,  with  the  exception  of  the  first  floor, 
the  general  offices  being  situated  on  the  second 
floor,  and  the  third  and  fourth  floors  used  for 
storing  stock. 

They  carry  a  full  supply  of  our  several  types 
of  Phonographs,  together  with  a  large  stock  of 
both  foreign  and  domestic  Records,  besides  a 
stock  of  special  Mexican  Records.  They  also 
carry    a   full     line     of     Projecting    Kinetoscopes, 


Films,  Batteries  and  Numbering  Machines  manu- 
factured by  the  Edison  Companies  here  at  Or- 
ange 

In  order  to  meet  the  large  demand  for  Mexican 
Records  made  by  native  talent,  we  have  been 
sending  our  recording  experts  to  Mexico  City  for 
the  past  three  years,  and  have  already  issued  444 
Standard  and  41  Amberol  Records  of  this  kind. 
These  have  already  been  placed  on  the  market 
and  we  still  have  several  hundred  selections,  both 
Standard  and  Amberol  (which  we  shall  issue 
monthly. 

Mr.  George  M.  Nisbett,  formerly  manager  of 
our  Chicago  office,  now  has  charge  of  the  Mex- 
ican Company;  and  under  his  management  we 
expect  the  season  of  1909-1910  will  be  a  record- 
breaker,  as  the  prospects  for  doing  a  large  busi- 
ness in  Mexican  territory  were  never  brighter 
than  at  present. 


Sousa  Now  Touring  Country 

After  a  phenomenally  successful  engagement 
at  Willow  Grove,  Philadelphia's  beautiful 
suburb,  John  Philip  Sousa,  conceded  to  be  one  of 
the  greatest  bandmasters  in  the  world,  with  his 
magnificent  aggregation  of  fifty  musicians  whose 
services  we  are  employing  for  the  benefit  and 
entertainment  of  the  Edison  Phonograph  public, 
is  now  engaged  in  a  tour  of  the  Pacific  coast.  Re- 
turning, his  tour  will  end  with  a  grand  final  con- 
cert at  the  New  York  Hippodrome  on  December 
12.  This  is  Sousa's  thirty-fifth  semi-annual  and 
ninth  transcontinental  tour.  The  most  prominent 
soloist  traveling  with  the  band  is  Herbert  L. 
Clarke,  one  of  the  most  accomplished  cornetists 
in  the  world.  Mr.  Clarke  has  made  a  Record 
for  us  of  his  favorite  cornet  solo,  "Bride  of  the 
tVaves,"  which  appears  as  Amberol  No.  310  in 
the  December  list. 


The  Next  Jobbers1  Con- 
vention 

Atlantic  City  was  chosen  as  the  next  conven- 
tion city  of  the  National  Association  of  Talking 
Machine  Jobbers  at  a  meeting  of  the  Executive 
Committee  held  at  Pittsburg,  Pa.,  on  September 
19.  The  dates  selected  were  July  5,  6  and  7, 
which  will  give  the  members  and  delegates  at- 
tending the  benefit  of  a  five  days'  outing,  Julv  4 
falling  on  Monday  next  year. 


In  advertising  the  October  dance  list  don't 
forget  to  mention  that  square  dance  numbers  have 
calls.     It's  their  big  feature. 


Edison  Phonograph  Monthly, Nov.,  1909        13 


Suggestions    for    Thanksgiv- 
ing Window  Display  Cards 

Below  we  print  suggestions  for  eight  display- 
cards  that  will  be  found  useful  in  the  prepara- 
tion of  the  Thanksgiving  window  display.  Get 
out  your  brush  and  pen  and  transfer  them  to 
paper  or  cardboard.  You  need  not  be  an  artist 
to  do  it;  in  fact,  we  are  inclined  to  think  that 
the  most  artistic  cards  do  not  always  attract  the 
most  attention.  Better  by  far  that  the  cards  be 
unique  in  design  and  lettering  than  that  they  be 
marked  by  sameness,  even  though  perfect  as  to 
lettering,  etc. 

And,  by  the  way,  have  you  noticed  hovs  readily 
the  Cygnet  horn  lends  itself  to  a  window  dis- 
play? Takes  up  very  little  space  and  permits 
unobstructed  view  of  the  machine.  You  will 
have  your  Cygnet  Horns  long  before  you  prepare 
your  Thanksgiving  window.  Make  them  part  of 
your   display. 

Why  wait  till  Christmas  for  your  Edison 
Phonograph  ? 

Buy  it  now. 

The  new  Amberol  Records  will  take  care  of 
Christmas. 


A  clever  housewife  can  make  a  Thanksgiving 
turkey  last  a  week. 

Your  Thanksgiving  Edison  Phonograph  will 
last  a  lifetime. 


Start  this  Thanksgiving  by  being  thankful  all 
the  year  round.  Come  in  and  select  your 
Edison  Phonograph  now. 


The   turkey  will  taste  twice  as  good  to  the 
accompaniment  of  an  Edison  Phonograph. 


What  are  you  going  to   do  after  dinner    on 
Thanksgiving  Day?     How  about  an 
Edison  Phonograph? 


Don't  think  only  of  Thanksgiving— think  of 
all  the  other  days  that  come  after.  Get  an 
Edison  Phonograph  and  stay  thankful  all  the 
year  round. 


Thanksgiving  Day  may  come  and  go,  but 
your  Edison  Phonograph  is  always  new.  Start 
being  thankful  to-day — buy  one. 


The  Edison  Phonograph 
isn't  a   big  thing  to  buy,  but  it's  a  big  thing  to 
own. 


Some  Things  to  Be  Thank- 
ful for 

This  is  the  season  when  wide-spread  discus- 
sion arises  as  to  which  is  our  national  bird,  the 
eagle   or  the   turkey. 

We  are  thankful  that  the  eagle  still  roosts 
upon  the  dollar  and  the  turkey  upon  the  platter. 

We  are  thankful  that  we  have  on  the  average 
a  live  bunch  of  Edison  Dealers  on  the  list  who 
are  thankful  for  the  day  they  began  handling 
Edison  Phonographs. 

And  you've  got  a  lot  more  things  to  be  thank- 
ful for,  too.  Incidentally,  so  have  we — because 
we're  both  thankful  for  profits  and  we  can't 
make  money  unless  you  do. 

Take  Amberol  Records,  for  instance.  Just 
when  many  of  the  old  stagers  had  about  decided 
to  tuck  the  Phonograph  away  in  the  attic,  along 
came  Amberols  and  Amberol  attachments  to 
bring  them  to  life.  New  start — more  profits. 
Thanks ! 

Take  Victor  Herbert.  Maybe  you  don't  care 
for  his  music — maybe  we  don't.  But  the  crowd1 
does,  and  the  Herbert  Records  certainly  brought 
the   money   home.     Thanks   again ! 

But  the  big  thing  you've  got  to  be  thankful  for 
is  the  fact  that  Thanksgiving  is  the  big  front 
end  of  the  holiday  season,  and  if  you  work  it  for 
all  it's  worth  you  can  make  a  regular  Christmas 
of  it. 

Your  customers  can't  eat  their  turkey  and  have 
it,  too — but  they  can  play  their  Phonograph  as 
long  as  they  live  and  still  have  it.  That's  for 
them  to  be  thankful  for. 

And  remember  this.  The  Phonograph  is  the 
only  thing  you  sell  this  Thanksgiving  that  will 
bring  home  new  profits  on  the  new  Records  at 
this  time  next  year. 


Since  the  spring  a  sifting  out  of  undesirable 
and  unrepresentative  dealers  has  been  going  on. 
and  the  manufacturing  companies  whose  prod- 
ucts are  known  have  been  putting  forth  special 
efforts  to  place  the  trade  on  a  better  footing  in 
this  respect  than  ever  before.  No  mercy  has 
been  shown  the  weaklings  in  this  weeding-out 
process,  and  this  is  as  it  should  be.  The  job- 
bers and  distributers  who  have  been  imposed 
upon  by  unconscionable  dealers — people  who  are 
entitled  to  little  or  no  credit — have  also  been 
active  factors  in  assisting  to  eliminate  dealers 
who  are  no  good  to  anybody,  and  often  not  even 
to  themselves.  The  clean-up  has  been  so  satis- 
factory that  business  this  season  should  be  trans- 
acted on  a  safer  and  more  secure  way  than  for 
several  years. — The  Talking  Machine  World. 


This  striking  two-page  advertisement  is  appearing  in  a 

unless  your  FcJison 

Phonograph 

is  equipped  to  play 

Amberol 
Records 

you  are  missing  a  lot  of  good  things.  Your  present  Phonograph  will 
give  you  three  times  as  much  pleasure  as  it  does  now  if  you  will 
arrange  for  the  Amberol  attachment  —  three  times  as  much,  because 
an  Amberol  Record  is  twice  as  long  and  more  than  twice  as  good 
as  a  Standard  Edison  Record. 

All  Edison  Phonographs  made  since  the  invention  of  Amberol 
Records  are  equipped  to  play  both  the  Standard  or  two-minute  and  the 
Amberol  or  four-minute  Records. 

All  Edison  Phonographs  made  before  this  time  play  only 
Standard  Records  unless  they  have  been  equipped  with  the  Amberol 
attachment. 

This  attachment  can  be  put  on  any  Edison  Phonograph  by 
your  dealer  or  by  yourself,  making  available  an  already  large  list  ot 
four-minute  Amberol  selections. 

For  a  small  sum  —  $4.00,  $5.00  or  $7.50,  according  to  the  style 
of  your  machine — you  practically  get  an  entirely  new  Phonograph 
out  of  your  old  one,  one  that  is  able  to  play  the  world's  best  music, 
reproduced  on  the  longest  records  ever  made  and  the  most  perfect 
playing  Records. 

While  the  Standard  list  has  the  best  selections  that  can  be 
given  in  two  minutes,  there  are  many  pieces  of  music  that  cannot  be 
reproduced  in  this  time  at  all  and  are  only  available  for  the  longer 
Amberol  Records. 

This  advertisement  is  arousing  National  interest. 

by  local  newspaper  a 


big  Magazines  and  National  Weeklies  for  November 


If  you  have  never  heard  any  Amberol  Records,  pick  out  from 
the  following  list  some  Records  that  particularly  interest  you,  go  to 
the  nearest  Edison  dealer  on  October  25  th  and  hear  them  played 
upon  an  Edison  Phonograph  with  the  Amberol  attachment.  Any 
dealer  will  be  glad  to  do  this  for  you. 


28$   Stars  and  Stripes  Forever  March  (Sousa)  Sousa'sBand 

One  of  Sousa's  most  popular  marches,  played  by  his 
own  band. 

286  Just  Plain  Folks  (Stonehill)       Ada  Jones  and  Chorus 

An  appealing  ballad,  with  appropriate  musical  setting. 
Miss  Jones  has  the  assistance  of  a  male  quartette  in  the 
chorus. 

287  Selections  from  "Little  Nemo"  (Herbert) 

Victor  Herbert  and  his  Orchestra 
This  selection  introduces  his  "March  of  the  Valentines," 
^Won^t  you  be  my  Playmate,"    "Give  us  a  Fleet," 
"Won't^you  be  my  Valentine,"    "The  Slumberland 
Theme,"  Dance  and  March  Finale. 

288  How  She  Gets  Away  With  It  Is  More  Than 

I  Can  See  (Furth  &  Cameron)  Grace  Cameron 

A  comic  song  in  which  one  "chorus  lady"roasts  another. 
Miss_  Cameron  is  very  clever  in  her  use  of  the  "front 
row"  vernacular. 

289  Flannigan  and  Harngan  (Original)  Porter  &  Meeker 

A  side-splitting  side-walk  conversation  between  these 
clever  artists,  introducing  two  original  songs.  < 

290  Gypsy  Airs  (Sarasate  Op.  20)  Albert  Spaulding 

This  beautiful  composition  is  exquisitely  rendered  by 
Mr.  Spaulding  as  a  violin  solo.    Piano  accompaniment. 

291  Grandma's  Mustard  Plaster  (Original)     Murry  K.  Hill 

A  very  funny  monologue  precedes  a  song  about  the 
wonderful  drawing  qualities  of  "Grandma's  Mustard 
Plaster." 

292  Waiting  and  Watching  for  Me  I  Hearn  &  Bliss) 

Anthony  &  Harrison 
One  of  the  best  known  and  must  popular  of  sacred  hymns. 

293  Eglantine  Caprice  (Van  Loock) 

United  States  Marine  Band 
A  captivating  number  executed  in  faultless  style  by  this 
celebrated  organization. 

294  Pansies  Mean  Thoughts,  Dear,  and  Thoughts 

Mean  You  (Brown  &  Spencer)  Manuel  Romain 

Mr.  Romain  has  given  a  particularly  fine  rendition  of 
this  dainty  love  ballad. 


November 

Amberol 
Records 


295  A  Thousand  Leagues  Under  The  Sea 

( Branen  &  Petrie)  Gus  Reed 

Mr.  Reed's  sonorous  bass  is  admirably  qualified  to  give 
to  this  selection  its  proper  expression. 

296  Lasca   (F.  Desprez)  Edgar  L.  Davenport 
A  poem  of  love  and  heroism  familiar  to  many,  but  few 
possibly  have  ever  heard  it  so  well  rendered.     Given  in 

its  entirety. 

297  Just  Before  The  Battle,  Mother   (Root) 

Will  Oakland  and  Chorus 
Mr.  Oakland's  splendid  voice  has  never  been  heard  to 
better  effect  than  in  this  war  ballad. 

298  He  Leadeth  Me  (Gilmore  &  Bradbury) 

Edison  Mixed  Quartette 
A    sacred  selection  rendered  by  a  quartette  of    mixed 
voices  with  organ  accompaniment. 

299  Wedding— Dance  Waltz  (Lincke) 

American  Symphony  Orchestra 
A  well  known  waltz  by  the  author  of  "Glow-worm" 
<  Amberol  Record  61.) 

300  The  Song  I  Heard  One  Sunday  Morn    ( Ellison 

&  Brennen)         James  F.  Harrison  and  Mixed  Chorus 
This  song  describes  the  effect  that  the  chanting  of  "The 
Palms"  in  a  church  produced  on  a  passer-by. 

301  Run,  Brudder  Possum,  Run!  (Johnson  &  Johnson) 

Collins  and  Harlan 
A  typical  Southern  "darkey"  song  set  to  a  rollicking  air. 

302  Carnival  of  Venice   (Paganini-Banner) 

Ollivotti  Troubadours 
A   charming   volin    and    guitar   duet  by  accomplished 
musicians. 

303  My  Old  Kentucky  Home   (Foster) 

Knickerbocker  Male  Quartette 
We  doubt  the  possibility  of  a  more  pleasing  reproduction 
of  this  fine  old  Southern  melody. 

304  A  Georgia  Barn  Dance  (Mills) 

New  York  Military  Band 
An    unusually  good   dance   number  as  well  as  a    fine 
band  Record. 


Ask  your  dealer  for  a  complete  list  of  Amberol  Records  and  see  what  wonder- 
ful pieces  of  music  you  are  now  losing  for  lack  of  a  simple  attachment. 

Edison  Phonographs  are  the  same  price  everywhere  in  the  United  States. 
$12.50  to  $125.00. 

Edison  Standard  Records  35c;  Edison  Amberol  Records  (twice  as  long) 
50c;  Edison  Grand  Opera  Records  75c. 

NATIONAL  PHONOGRAPH  CO.,  Lakeside  Avenue,  Orange,  N.  J.    <^^Cna.QcdU«. 

Ivantage  of  the  fact  in  your  community  immediately 
d  window  displays. 


16       Edison  Phonograph  Monthly, Nov.,  1909 


Cygnet  Horns 


The  demand  for  the  new  Edison  Cygnet  Horn 
has  been  almost  phenomenal  in  the  history  of 
Edison  products.  The  volume  of  orders  simply 
took  us  by  surprise  and,  as  a  result,  we  have 
been  unable  as  yet  to  supply  our  Jobbers  with 
initial  lots  for  separate  equipment  only;  every- 
thing furnished  so  far  having  been  absorbed  in 
the  shipment  of  complete  outfits.  As  this  issue 
goes  to  press,  we  are  not  in  a  position  to  say 
definitely  when  we  will  be  able  to  fill  the  stand- 
ing orders.  We  are  urging  the  horn  manufac- 
turers to  use  every  effort  to  supply  our  require- 
ments, and  have  been  assured  that  they  are  for- 
cing the  capacity  of  their  plants  to  the  utmost 
to  expedite  deliveries.  We  regret  the  delay  very 
much.  It  is  one  of  those  conditions  that  are  met 
in  business  and  that  cannot  well  be  anticipated. 
We  trust  that  by  the  time  the  Monthly  reaches 
the  trade  the  situation  will  be  relieved  and  the 
equipments  moving.  It  is  very  evident  that  the 
Cygnet  horn  is  destined  for  popularity  with  the 
public,  a  popularity  that  will  increase  in  propor- 
tion as  its  style  becomes  more  familiar. 

The  price  of  the  horn  may  seem  high  when 
compared  with  the  prices  of  other  types  that  we 
have  been  furnishing  with  our  outfits,  but  we 
are  really  supplying  it  at  the  lowest  price  prac- 
ticable. The  manufacturing  cost  is  so  very  high 
because  of  the  peculiar  shape  and  construction 
of  the  model  that  we  are  obliged  to  cut  deeply 
into  our  profits  in  order  to  market  it  at  its  pres- 
ent price.  It  is  true  that  the  customary  margin 
of  profit  in  the  sale  of  the  horn  does  not  exist 
when  sold  as  an  extra,  but  this  condition  does 
not  prevail  in  the  sale  of  a  complete  outfit,  in 
which  case  the  profit  is  the  same  on  both  horn 
and  machine.  It  is  understood,  of  course,  that 
we  do  not  insist  that  our  trade  shall  stock  the 
Cygnet  Horn.  It  is  being  placed  upon  the  mar- 
ket merely  to  afford  the  prospective  buyer  an 
option  on  style.  It  is  so  very  attractive  in  de- 
sign and  appearance,  however,  and  the  results 
phonographically  are  so  much  better  than  in 
the  case  of  the  horns  regularly  supplied,  that  we 
feel  it  will  prove  a  valuable  talking  point  in  the 
sale  of  machines  and,  consequently,  will  become 
very  popular  with  the  trade. 


Printed  Matter 

An  outline  of  the  new  forms  distributed  to 
Jobbers   during  the   month   is   given  below: 

Form  1671.  This  is  a  card  3^x6^  inches 
in  size,  showing  a  late  picture  of  Mr.  Edison 
and  a  fac-simile  of  his  signature  on  one  side  and 


a  talk  about  Edison  Phonographs  and  Amberol 
Records  on  the  other.  A  space  is  left  for  Deal- 
er's imprint.  The  picture  of  Mr.  Edison  is  re- 
produced by  a  special  lithographic  process  with 
the  result  that  the  picture  is  very  like  a  photo- 
graph.   All  Jobbers  have  a  supply  of  the  form. 

Form  1674.  The  unusual  demand  for  Edison 
Cygnet  Horns  seemed  to  make  it  advisable  that 
we  get  out  a  folder  describing  them.  The  edition 
is  limited,  but  Jobbers  have  a  small  supply.  If 
the  requests  for  this  folder  exceed  the  quantity 
we  have  secured,  more  will  be  printed  later  on. 

Form  1683.  A  four  page  folder  telling  the  cir- 
cumstances under  which  Record  No.  20315,  "El 
Presdente  Diaz  al  Seiior  Edison,"  was  made. 
Printed  to  fill  what  we  anticipate  will  be  a  rather 
limited  demand.  Samples  have  burrecently  been 
mailed  to  Jobbers  so  it  is  quite  likely  that  quan- 
tities will  not  be  in  their  hands  until  the  middle 
of  November.  Dealers  should  bear  this  fact  in 
mind  when  ordering. 

In   addition   to  the   above   new   forms,   the   at- 
tention of  Dealers  is  directed   to  the   following: 
Form    1415 — Four   page    folder   on   Amberol   At- 
tachments. 
1490— Amberol  Card. 

"       1595 — Four  page  folder  on  Amberol  Rec- 
ords. 

"       1615 — Four  page  folder  on  Fireside. 

"       1650 — Four  page  folder  on  Gem  Combina- 
tion Type. 

"       1667 — Supplement  of   15   Swedish  Records, 
issued  Sept.,   1909. 

"       1668 — Supplement   of    25    Italian   Records, 
issued  Sept.,    1909. 

Supplies  of  any  of  these  may  be  had  upon  ap- 
plication to  Jobbers. 

We  feel  that  an  explanation  is  due  Dealers  for 
our  delay  in  getting  a  new  machine  catalog  to 
supercede  Form  1510  which  is  out  of  print.  The 
final  "O.  K."  of  the  proofs  for  the  new  catalog 
was  held  off  until  we  could  round  up  additional 
information  which  should  be  included.  We  are 
pleased  to  be  able  to  report  that  the  printing  is 
now  well  along  and  that  we  will  begin  shipping 
to  Jobbers  in  the  far  West,  who  have  placed  or- 
ders, within  a  very  few  days.  The  indulgence 
of  Dealers  is  asked  for  a  little  while  longer. 


WANTED— Dealers  in  all  cities  not  now  represented 
to  handle  the  Edison  Business  Phonograph.  The  de- 
mand for  this  up-to-date  device  for  handling  business 
correspondence  is  rapidly  growing  and  Dealers  who 
take  on  this  line  now  will  not  only  profit  from  the 
start  but  will  have  a  franchise  that  will  be  more  and 
more  valuable  as  time  passes.  Write  for  particulars  to 
Edison  Business  Phonograph  Co.,  Orange,  N.  J. 


Edison  Phonograph  Monthly,  Nov. ,  1909       17 


joys   in  this   country, 
tip    of    every   tongue. 


Harry  Lauder  on  American 
Tour 

Harry  Lauder,  the  world's  greatest  and  highest 
paid  comedian,  is  back  in  the  United  States  for  a 
twenty-week  engagement  over  the  Morris  cir- 
cuit at  the  princely  salary  of  $100,000.  His  en- 
gagement began  at  the  Plaza  Music  Hall,  New 
York  City,  on  October  11th,  and  the  tremen- 
dous ovation  he  received  indicated  the  immense 
popularity  that  the  inimitable  Scotchman  en- 
His  name  is  now  on  the 
The  papers  are  teeming 
with  press  notes  and  comments  and  people  who 
live  in  the  path  of  the  circuit  will  let  nothing 
prevent  them  from  hearing  Lauder  sing  his 
favorite  songs. 

In  addition  to  being  the  best  money-maker  for 
William  Morris,  Harry  Lauder  is  the  biggest 
advertisement  that  the  Edison  Dealer  has  ever 
had.  He  works  for  the  Edison  Dealer  as  in- 
dustriously, if  indirectly,  as  he  does  for  Mr. 
Morris.  No  one  who  has  ever  heard  Harry 
Lauder  would  miss  the  opportunity  to  hear  him 
again ;  ergo,  any  one  who  does  hear  him  once 
will  be  not  only  willing  but  eager  to  hear  his 
Records.  And  those  who  have  never  heard  him 
at  all, — well,  there  are  a  few  easy  things  in  this 
world  and  selling  Harry  Lauder  Records  to  such 
people  is  one  of  them.  His  best  songs — those 
that  are  always  demanded  after  his  repertoire  of 
new  numbers  is  exhausted — are  already  in  your 
catalogue  and  should  be  in  your  stock,  Mr. 
Dealer;  and  on  the  24th  inst.  three  of  his  latest 
and  most  popular  songs  (Amberol  Records,  at 
that)  may  be  placed  on  sale  by  you.  Your  city 
may  not  be  on  the  Morris  circuit,  Mr.  Dealer,  but 
it  is  on  the  Edison  circuit,  and  so  is  Harry 
Lauder — not  for  twenty  weeks,  either,  but  peren- 
nially. Let  the  people  in  your  city  get  acquainted 
with  that  fact.  Hang  a  card  in  your  window, 
and  put  an  ad  in  your  paper  now.  Harry 
Lauder's  is  a  magic  name;  why  not  start  to 
conjure  with  it? 


Electros  of  Monthly  Record 
Lists 

Two  or  three  years  ago,  we  put  into  effect  a 
plan  for  furnishing  Dealers  with  electros  of  the 
lists  of  new  Edison  Records.  At  that  time  we 
were  putting  out  only  24  Standard  selections  a 
month.  The  numbers  and  titles  of  the  Records, 
and  the  names  of  the  artists  making  them,  were 
set  in  small  type  and  an  electro  made  of  the 
whole  list.     This  was  sold  to  Dealers  at  30c.  net. 


We  started  out  originally  with  orders  for  the 
electros  from  about  forty  Dealers.  These  orders 
gradualy  dwindled  to  a  point  where  we  could 
no  longer  furnish  the  cuts  at  the  old  price,  be- 
cause of  the  cost  of  composition.  Therefore,  the 
service  was  discontinued. 

The  matter  has  been  brought  up  again  by  a 
Dealer  who  says: 

"I  would  suggest  you  furnish  these  again  be- 
cause the  average  country  printer  hasn't  the  type 
small  enough  to  set  the  list.  The  cost  of  the 
space  occupied  by  the  list  when  set  in  type  that 
the  printer  can  furnish  is  greater  than  the  small 
Dealer  cares  to  spend." 

With  forty  selections  a  month  (twenty  Am- 
berol and  twenty  Standard)  the  list  would  prob- 
ably occupy  a  space  approximately  5^  inches 
long  and  single  column  width.  We  could  fur- 
nish electros  of  this  size  for,  approximately,  45c. 

How  many  Dealers  are  interested  in  this 
service?  If  you  would  care  to  subscribe  regu- 
larly for  this  electro  at  the  price  quoted,  com- 
municate at  once  with  the  Advertsng  Depart- 
ment. 


Territory  of  National  Phono- 
graph Company  Salesmen 

In  order  to  protect  the  trade  by  eliminating  the 
possibility  of  any  misrepresentation  we  print  the 
following  list  of  our  salesmen  and  the  territory 
assigned  to  each: 


H.  Allgaier — Missouri. 

R.  Barklow — Manhattan,  and  all  South  of  Albany,  N.Y. 
V.   Chandler— Illinois. 
D.     Clark — New    Jersey,     Delaware,     Maryland     and 
District  of  Columbia. 
H.   Curry — Arkansas  and  Oklahoma. 
W.  Ewan — Toronto  and  Provinces  of  Ontario,  Canada. 
E.  Gage — West  Virginia,  Kentucky  and  Tennessee. 
H.     Gill — California,     Arizona     and     Southern     New 

Mexico. 
A.   Hedden — New   Hampshire,  Eastern  New  York   and 

Vermont. 
H.   Hird— Iowa. 

P.  Hope — Wisconsin,  Upper    Michigan;  Alberta,  Mani- 
toba  and  Sakatchewan,    Canada. 
L.  Hough — Minnesota. 
H.   Hug— Ohio. 

A.     Idle — Northern    Wyoming,    Montana,    Idaho    and 
Utah. 
H.  Kloehr — Kansas. 
G.   Kreusch — Indiana. 

E.  Lyons — Washington   and  Oregon. 

W.  McDonald — Eastern   Provinces  of  Canada. 

a     Neff Texas. 

W.  Phillips— North  and  South  Dakota. 
A.    Renner — Nebraska,    Colorado,    Southern    Wyoming 

and  Northern  New  Mexico. 
W.    Scott — Connecticut,    Rhode    Island,    Massachusetts 

and  Maine. 
R.  Skelton — Michigan. 
H.   Stewart — Mississippi   and  Louisiana. 

F.  Stanton — Pennsylvania. 

P.   Trundy — Western  New  York. 

D.  Warren — Virginia,  North   and  South  Carolina. 


Pretty  formidable  array  of  salesmen,  don't  you 
think?     Hustlers,  too,  every  one. 


18         Edison  Phonograph  Monthly, Nov.,  1909 


The  Lesson  of  the  North  Pole 

The  North  Pole  has  been  discovered.  What- 
ever may  be  the  outcome  of  the  dispute  between 
the  rival  claimants  for  the  honor  and  credit  of 
being  the  first  to  reach  the  goal  that  for  three 
centuries  has  been  sought  by  the  most  intrepid 
explorers  of  the  civilized  world — whether  the 
pages  of  history  in  years  to  come  shall  recognize 
the  claim  of  Dr.  Cook  or  of  Lieut.  Peary  to 
priority  of  discovery  really  pales  into  insig- 
nificance before  the  conceded  fact  of  its  dis- 
covery. The  siege  of  the  frozen  North  has  been 
raised  and  the  baffling  obstacles  that  Nature  in- 
terposed in  the  path  of  man  for  centuries  have 
been  overcome.  The  Stars  and  Stripes  have  been 
planted  upon  the  topmost  point  of  the  earth. 
American  enterprise,  determination,  patience, 
pluck  and  perseverance  have  won  out  in  this  as 
in  all  other  great  events  in  the  present  day  of 
progress,  discovery  and  invention.  Is  is  a  pow- 
erful lesson  to  us  all.  It  shows  us  what  devotion 
to  purpose  will  accomplish.  It  illustrates  the 
fact  that  to  a  man  of  persistence,  of  dogged  de- 
termination to  accomplish  an  object  nothing  is 
impossible — no  obstacle  exists  that  can  not  be 
removed  or  overcome.  We  intend  to  assimiliate 
that  lesson  and  apply  it  to  ourselves  in  our  end 
of  the  talking-machine  business.  We  have  an 
object  to  accomplish,  an  object  in  which  you  are 
vitally  interested,  and  we  ask  that  you  follow 
our  example.  We  have  increased  our  sales  force 
50%.  We  stand  irrevocally  committed  to  the 
statement  that  during  the  coming  season  we  pro- 
pose the  greatest  outlay  of  money  for  advertising 
purposes  in  the  history  of  the  talking-machine 
business.  We  have  already  taken  the  initiatory 
steps  to  distribute  our  expenditure.  Four  hun- 
dred and  fifty  leading  newspapers  in  the  United 
States,  in  towns  whose  population  number  10,000 
and  upwards,  are  being  utilized,  in  addition  to 
twenty-five  of  the  most  popular  magazines  in 
the   country. 

We  intend  to  advertise  Edison  Phonographs, 
Accessories  and  Records  as  they  have  never  been 
advertised  before.  We  are  going  to  create  a 
greater  demand  for  Edison  goods.  And  we  don't 
propose  to  let  anything  discourage  us  from  that 
object.  That's  our  goal  and  we  are  going  to 
reach  it  if  determination  and  persistence  will 
avail.  And  when  we  have  reached  the  goal  you 
will  know  it  by  your  increased  sales  and  by  the 
demand  for  Edison  goods.  We  are  not  doing 
this  for  philanthropic  purposes  to  be  sure — we 
are  not  animated  purely  by  a  desire  to  enrich 
the  other  branches  of  the  trade.  No;  we  are 
selfish  enough  to  want  to  reap  our  share  of  the 


harvest.  But  we  cannot  hope  to  realize  the 
benefit  of  our  efforts  until  the  other  branches 
begin  to  work.  Our  interests  are  common.  Each 
one — Manufacturer,  Jobber,  Dealer — shares  in 
proportionate  measure  the  effect  of  the  energy  or 
listlessness  of  the  other.  The  framework  of  our 
business  and  its  mechanism  are  so  delicately  in- 
terwoven that  the  slightest  discordant  act  or 
movement  on  the  part  of  one  reflects  upon  the 
others.  Hence  it  is  that  our  efforts,  dogged  and 
untiring  though  they  may  be,  are  possibly  of 
greater  or  less  frustration  by  the  attitude  of  either 
of  the  two  branches  of  the  trade. 

The  apathy  of  the  Jobber  or  the  Dealer  may 
minimize  the  measure  of  our  success  (which  is 
his  success)  just  as  his  co-operation  will  empha- 
size it.  Don't  misunderstand  us.  We  are  not 
starting  out  on  the  assumption  that  either  Job- 
bers or  Dealers  will  fail  to  appreciate  the  value 
and  possibility  of  the  work  in  hand.  We  know 
that  the  great  majority  will.  But  there  are  al- 
ways some  laggards,  some  drones,  in  every  un- 
dertaking, and  it  is  the  exceptions  that  we  are 
trying  to  spur  on  to  mental  and  physical  effort  for 
our  common  cause.  We  have  taken  up  our  share 
of  the  burden.     Our  work  is  defined. 

We  are  to  create  the  general  demand.  It  is 
the  province  of  Jobbers  and  Dealers  to  accen- 
tuate that  demand  in  their  localities  and  to 
prepare  to  meet  it  when  it  comes,  for  coming 
it  is,  as  surely  as  night  follows  day.  Don't  for- 
get the  lesson  of  the  North  Pole.  What  Cook 
and  Peary  did  in  their  sphere,  we  can  do  in 
ours.  Let's  work  in  harmony,  and  by  intelli- 
gent, concerted  and  determined  effort,  bring  back 
the  talking-machine  business  to  its  former  foot- 
ing, and  then  we  will  all — manufacturer,  Job- 
ber,   Dealer — come    into   our   own. 


Get  busy  on  the  Harry  Lauder  Records.  It's 
one  grand  opportunity.  Lauder's  like  a  holiday 
— he  comes  only  once  a  year.  But  when  he 
does  come  he  makes  people  sit  up  and  take  no- 
tice. 


Window  displays  are  the  best  form  of  local 
advertising.  Don't  wait  for  the  holidays  to 
change  your  display;  do  it  now.  Arrange  a 
Lauder  window  and,  later  on,  a  Thanksgiving 
display. 


If  John  Wanamaker  sees  fit  to  advertise  Ara- 
berol  attachments  in  thirteen  papers  in  New 
York  and  vicinity  and  four  in  Philadelphia — 
big  ads,  too — there's  a  reason!  Wanamaker 
doesn't    frequent    the    morgue. 


Edison  Phonograph  Monthly,  Nov.,  1909        19 

Edison  Records  for  Christmas 


We  are  planning  to  issue  a  special  hanger  for 
store  use,  giving  a  list  of  Records  appropriate 
to  the  Holiday  season.  This  will  include  the 
Records  shown  on  the  attached  sheet.  All  of 
these  have  been  regularly  listed  in  the  United 
States  and  Canada,  with  the  exception  of  12098 
to  12103,  inclusive.  These  are  just  being  put 
out  by  our  London  branch  and  have  not  yet 
been  brought  to  the  attention  of  the  trade  in 
this  country. 

They  are  desirable  Records  in  every  respect 
and  would  have  been  issued  in  the  regular  way, 
but  we  did  not  want  to  exceed  the  number  be- 
ing issued  each  month.  This  special  hanger 
will  naturally  create  a  demand  for  these  Rec- 
ords, and  we  would  suggest  that  you  place  an 
order  for   your   needs    at   the   earliest   date   prac- 


ticable so  that  both  your  Jobber  and  ourselves 
may  have  an  opportunity  to  provide  for  the 
inevitable  holiday  rush.  Don't  make  the  mis- 
take of  waiting  until  the  last  moment.  Give 
us  a  chance  so  that  we  may  plan  our  produc- 
tion; otherwise  you  may  be  disappointed  in  your 
order. 

Give  this  hanger  a  conspicuous  place  in  your 
window  display  and  keep  the  Records  handy  to 
play  them  over.  You  will  note  the  variety  given 
the  list.  It  cannot  fail  to  create  a  big  Christ- 
mas demand.  Govern  yourself  accordingly  and 
order  on  a  wide  enough  margin  to  prepare  your- 
self for  an  unexpectedly  large  trade.  Better  to 
be  on  the  safe  side  than  to  fall  short.  The  Rec- 
ords will  always  sell.  They  are  among  the  best 
numbers   in   the   catalogue. 


AMBEROL 


62  Calvary 

124  Jerusalem 

188  Holy,    Holy,    Lord    God    Almighty 

305  Angels  from  the  Realms  of  Glory 

12098  The  Dawn  of  Light 

12099  Nazareth 

12100  Sweet    Christmas    Bells 

12101  Christmas   Morn 

12102  Star  of  Bethlehem 

12103  A   Miner's   Dream   of  Home 


STANDARD 


8270  Santa   Claus   Song 

8708  Old    Jim's    Christmas    Hymn 

8837  O  Come,  All  Ye  Faithful 

8854  Ring  the  Bells  of  Heaven 

9156  Star,  Beautiful   Star 

9168  Silent  Night 

9410  Joy  to  the  World 

9431  Down    on   the   Farm 

9703  Ring  Out  the  Bells  for  Christmas 

10008  Christ  Is  Come 

10030  Christmas    Morning    at   Clancy's 

10257  While   Shepherds  Watched 


Harry  Anthony 

Edison  Mixed  Quartette 

Edison  Mixed  Quartette 

Edison  Concert  Band 

Elite  Mixed  Quartette 

Peter  Dawson 

Ernest  Pike  &  Peter  Dawson 

National  (London)  Military  Band 

Ernest  Pike 

Peter  Dawson  &  Mixed  Quartette 

George  P.  Watson 

Campbell  &  Harrison 

Edison  Male  Quartette 

Edison  Chimes 

Anthony  &  Harrison 

Edison  Male  Quartette 

Edison  Concert  Band 

Ada  Jones  &  Len  Spencer 

Edison  Concert  Band 

Edison  Concert  Band 

Steve  Porter 

Edison  Concert  Band 


Some  Aphorisms 

The  weeding-out  process  is  going  merrily  on. 
Lethargy  is  the  prime  cause.  "The  survival  of 
the  fittest"  is  the  slogan  of  the  manufacturers 
in  this  respect. 


It  is  the  Records  that  keep  the  Phonograph  in 
demand  and  it  is  the  up-to-dateness  of  Edison 
Records  that  makes  the  Edison  Phonograph  an 
always-new  proposition  in  the  eyes  of  those  to 
whom  you  look  for  trade. 


If  the  Phonograph  was  limited  to  but  one 
kind  of  songs  or  one  kind  of  music,  there  would 
not  have  been  any  Phonograph  to-day,  but  its 
repertoire  changes  as  people's  tastes  change;  it 
is   always  ready  with  what  is  wanted. 


The  quickest  road  to  bankruptcy  is  reached  by 
the  Dealer  who  doesn't  devote  his  leisure  time 
to  consideration  of  the  methods  employed  by  his 
successful  competitors.  Obstinancy  is  a  business 
liability. 


There  is  no  better  way  of  seeking  Phonograph 
buyers  than  through  Edison  Records,  and  that 
being  true,  the  new  Edison  Amberol  Records 
come  as  the  strongest  selling  force'  for  Edison 
Phonograph  sales  that  has  been  put  forth  since 
instruments  of  this  kind  were  invented. 


The  Dealer  who  only  at  rare  intervals  over- 
hauls his  window  display  produces  the  same 
effect  upon  the  public  as  does  the  slovenly 
housekeeper  upon  a  caller  who  surprises  her  in 
the  midst   of  disorder   and   uncleaniiness. 


20       Edison  Phonograph  Monthly,  Nov. ,  1909 

The  Other  13,000 

What  they  are  doing  and  what  they  want  to  know  about. 


The  accompanying  cuts  illustrate  the  aggres- 
sive methods  employed  by  the  Eureka  Phonograph 
Co.,  of  Eureka,  Cal.,  to  get  new  Edison  business.  By 
his  hustling,  energetic  manner  of  doing  things, 
Mr.  Hillman,  the  proprietor,  has  built  up  the 
reputation  of  being  one  of  the  most  enterprising 
and  aggressive  Phonograph  Dealers  on  the  Pa- 
cific   Coast.      In    one    illustration    he    is    shown 


making  his  monthly  visit  to  every  town  in  Hum- 
boldt County.  When  the  monthly  records  ar- 
rives, he  loads  up  his  wagon  with  Phonographs 
and  Records  and,  leaving  a  clerk  to  attend  to  the 
store,  he  personally  canvasses  the  outlying  dis- 
tricts and  towns.  In  the  other  illustration  he 
is  shown  making  a  trip  into  the  mountains.  On 
one  of  these  excursions  he  took  with  him  one 
saddle  horse  and  four  pack  horses  carrying 
eight  Phonographs  and  five  hundred  Records; 
he  brought  back  the  horses. 


a  total  on  that  trip  of  twenty  Phonographs  and 
eight  hundred  Records.  Some  business,  don't 
you  think?  Eureka  is  a  town  of  13,000,  and  Mr. 
Hillman  has  a  man  out  canvassing  the  town 
exclusively.  In  the  near  future  he  intends  to 
add  another  outside  worker  so  that  he  will  have 
three  outside  and  one  inside  salesmen  of  Edison 
goods.  He  intends  also  to  put  two  new  demon- 
strating booths  in  his  store.  It's  refreshing  to 
find  a  "live  wire"  in  the  business  like  the 
Eureka  Phonograph  Co.,  after  listening  to  the 
stereotyped  complaints  of  that  class  of  Dealers 
who  confound  their  own  inertia  with  business 
ailment. 


He  disposed  of  not  only  that  stock  but  also 
of  twelve  more  Phonographs  and  three  hundred 
more  Records  which  were  sent  to  reinforce  him; 


When  Opportunity  Knocks 

As  Mr.  Dooley  once  said,  "Opportunity  knocks 
at  ivry  man's  dure  wanst.  On  some  men's  dures 
it  hammers  till  it  breaks  down  the  dure,  an'  thin 
it  goes  in  an'  wakes  him  up  if  he's  asleep,  an' 
aftherwards  it  wurruks  f'r  him  as  a  night- 
watchman." 

It  doesn't  have  to  do  that  in  Davenport,  Iowa, 
— at  least  not  at  No.  322  Brady  street,  where  H. 
Schmidt  &  Son  Co.,  Edison  Dealers,  are  located. 
They  know  and  grasp  Opportunity  before  he  gets 
a  chance  to  even  tap  lightly.  Cal  Stewart, 
"Uncle  Josh,"  was  in  the  city  and  taking  ad- 
vantage of  the  fact  they  sent  a  copy  of  the  fol- 
lowing letter  (on  which  appeared  a  half-tone  of 
"Uncle  Josh")  to  each  of  their  Edison  Record 
customers,  about  300  in  all,  enclosing  a  ticket  of 
admission  to  the  theatre  where  he  was  appearing. 

Dear  Friend:— The  original  Cal  Stewart,  the  "Uncle 
Josh"  of  the  Phonograph,  will  be  at  the  Elite  Theatre, 
Davenport,  Iowa,  Friday,  Aug.  27th,  at  8  p.  m. 

We  take  pleasure  in  enclosing  a  ticket,  which  please 
■accept  with  our.  compliments.  At  this  performance  he 
will  make  a  Record,  telling  and  showing  how  it  is  done, 
and  we  are  anxious  that  you,  as  an  owner  of  a  talking 
machine,  and  our  patron,  should  be  present.  If  you  find 
it  impossible  to  attend,  please  hand  the  ticket  to  someone 
who   is  interested   in  the  Phonograph. 

Trusting  you  will  find  the  venture  a  splendid  evening  of 
entertainment,  we  remain, 

H.  SCHMIDT  &  SON  CO. 

This  they  did  in  the  belief  that  they  would  be 
fully  repaid  by  the  sale  of  "Uncle  Josh"  Records 
alone.  Incidentally,  they  advise  us  that  "they 
are  still  hammering  away  on  the  sale  of  the 
Edison  Phonograph."  If  they  always  use  as 
effective  a  "hammer"  as  in  the  above  instance 
there's  no  question  of  results. 


Edison  Phonograph  Monthly,  Nov.,  1909       21 


Sound-Proof  Booths 

We  recently  received  a  communication  from 
a  Dealer  who  requested  information  in  regard 
to  the  erection  of  a  sound-proof  booth  in  which 
to  demonstrate  Records.  Being  without  any  data 
on  the  subject  we  were  compelled  to  call  into 
requisition  the  kindly  offices  of  one  of  our  New 
York  City  Jobbers,  whose  demonstrating  booths 
are  excellent  models  of  construction.  For  the 
benefit  of  any  of  the  trade  who  may  be  con- 
templating the  erection  of  such  booths  we  pub- 
lish the  reply  received  to  our  request  for  infor- 
mation in  regard  to  their  dimensions,  cost,  etc. 

"The  booths  we  use  for  demonstrating  Rec- 
ords only  are  9  feet  long  and  6  feet  wide  and 
about  7  feet  high.  We  think  a  better  effect 
would  be  obtained  by  having  the  booths  much 
higher.  Aside  from  the  size  of  the  booths  which, 
of  course,  must  depend  on  the  space  the  dealer 
has  to  use,  we  think  our  method  of  sound-proofing 
has  proved  quite  satisfactory.  The  frame  work 
of  the  partitions  between  each  room  is  made  of 
2x4  lumber  and  on  each  side  of  this  frame  work 
is  a  covering  of  heavy  paper,  quite  similar  to 
very  thick  blotting  paper,  but  much  tougher. 
This  we  bought  from  the  West  End  Manufactur- 
ing Company  in  Murray  street,  New  York,  and 
it  can  be  obtained  in  various  thicknesses  and 
it  is  very  cheap.  This  paper  is  then  covered, 
in  our  case  with  ceiling  board,  although  we  think 
a  much  better  finish  is  obtained  by  what  is  known 
as  Compo  board,  as  this  makes  a  very  smooth 
finish  the  surface  of  which  can  be  painted  or 
papered.  We  use  this  construction  on  all  sides 
as  well  as  the  top  and  while  the  rooms  are  not 
absolutely  sound-proof  a  machine  playing  in  one 
room  does  not  at  all  interfere  with  the  demon- 
stration on  either  side, — in  fact  the  sound  from 
the  adjoining  room  would  not  be  noticed  at  all. 
The  ends  of  our  booths  are  of  oak  partitions 
with  glass  panels.  These  booths  cost  on  an 
average  of  about  $50  apiece  as  outlined  above." 


Allow  me  to  tell  you  how  I  have  trimmed  one 
of  my  windows.  They  are  10x14x8  feet.  I 
have  a  cabinet  on  which  is  placed  a  Standard 
Phonograph  fully  equipped  with  horn,  Record 
on  mandrel,  empty  box  and  brush  on  cabinet. 
Beside  the  machine  is  placed  a  large  easy  chair 
with  a  dummy  seated  in  it.  The  dummy  is  very 
real  in  appearance — wax  head  with  hair,  and 
wax  hands.  He  sits  in  a  reclining  position,  one 
hand  with  open  catalogue  of  selections  in  it 
resting  on  arm  of  chair.  On  his  lap  is  a  list  of 
latest  Records  and  beside  him  on  the  door  sits  a 
dog.  Both  man  and  dog  are  gazing  at  the 
Phonograph.  A  large  card  resting  against  the 
chair  and  facing  the  window  reads,  "You  cost 
me  $30.00,  but  as  a  rest  producer  you  are  worth 
$100.00."  The  floor  of  the  window  is  covered 
with  red  bordered  by  blue,  representing  a  rug. 


Framed  picture  of  Mr.  Edison  hangs  on  wall  of 
window.  Does  it  attract  attention?  I  should 
say  so.  Crowds-  will  stop  and  look,  then  come 
in  and  ask  questions.  My  windows  have  elec- 
tric lights  around  them  on  the  inside  and  when 
the  lights  are  turned  on  the  interior  is  plainly 
seen  from  the  opposite  side  of  the  street  one-half 
a  block  away.  I  am  now  exclusively  an  Edison 
Dealer.  I  am  unable  to  sell  any  other  kind. — 
Mrs.  S.  C.  Roivlen,  Rowlen  Phonograph  Parlors, 
Red   Wing,  Minn. 


How  One  Dealer  Sells 
Phonographs 

The  following  extract  from  a  communication 
received  from  Dr.  C.  I.  Daniels,  an  enthusiastic 
Edison  Dealer  of  Eaton,  Ind.,  illustrates  his 
methods  of  going  after  Phonograph  customers. 
Dr.  Daniels  is  another  Dealer  who  doesn't 
believe  in  the  archaic  method  of  waiting  for 
business  to  beseech  his   attention: 

"First,  I  get  permission  to  place  an  instrument 
in  the  home  for  three  days,  get  acquainted  with 
the  family,  learn  what  kind  of  music  they  like, 
find  out  their  circumstances  without  asking  out- 
right, and  then  decide  what  kind  of  an  instru- 
ment I  can  sell  them.  By  that  I  mean  what 
kind  they  can  afford.  Then  I  take  six  two- 
minute  and  six  four-minute  Records  of  the  class 
I  believe  will  please  them,  selecting  plain  and 
clear  Records  and  only  one  funny  one  in  each 
six,  and  go  to  the  house  with  a  Standard  or 
Home,  show  them  how  easy  it  is  to  operate, 
and  teach  one  of  the  family  to  operate  the 
instrument.  Tell  them  that  these  machines  speak 
louder  and  more  plainly  than  any  other  instru- 
ment on  the  market  except  Edison's  best,  one  of 
which  I  will  show  them  when  I  call  again. 
Three  days  later  I  call  again,  bringing  a  few 
choice  Records  and  a  higher  grade  machine, 
and  explain  the  difference  between  the  various 
types,  pointing  out  that  the  larger  machine 
brings  out  the  bass  notes  better  and  smoothes 
the  high  notes,  and  appears  to  put  a  polish  on 
the  whole  Record.  Then  in  a  few,  well-chosen 
words  I  explain  the  desirability  of  the  better 
macnine  from  their  point  of  view  and  close 
the  deal — or  leave  the  better  instrument  with 
them  for  a  day  or  two  and  then  close  it." 


Mexican  Record  No.  18,750 
Made  Over 

The  trade  is  hereby  advised  that  Mexican 
Record  No.  18,750,  "El  Desprecio,"  formerly  by 
R.  Herrera  Robinson,  has  been  made  over  in  the 
form  of  a  duet  by  Rosales  &  Robinson. 

Don't  think  the  more  money  you  spend  the 
better  your  display.  Arrangement  is  of  greater 
importance   than   lavishness,   always. 


22        Edison  Phonograph  Monthly,  Nov. ,  1909 

Advance   List 

Of  Edison  Amberol  and  Edison   Standard   Records 

for  January,    1910 

r^HE  Amberol  and  Standard  Records  listed  below  will  be  shipped  from  Orange  in  time  to  reach 
all  Jobbers  in  the  United  States  and  Canada  before  December  24th,  igog,  all  things  being 
favorable,  and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  December  23rd.  They  must 
not,  however,  be  exhibited,  demonstrated,  or  placed  on  sale  by  Jobbers  or  Dealers  until 
S  A.  M.  on  December  24th.  Supplements,  Phonograms,  Bulletins  and  Hangers  will  be  shipped 
with  Records.  These  may  be  distributed  to  Dealers  after  December  20th,  but  must  not  be  cir- 
culated among  the  public  before  December  24th.  Jobbers  and  Dealers  may,  however,  deposit  Sup- 
plements and  Phonograms  in  Mail  Boxes  or  Post  Offices  after  5  P  M.  on  December  23rd,  for  delivery 
on  the  morning  of  the  24th.  Jobbers  are  required  to  place  orders  for  January  Records  on  or  before 
November  10th.  Dealers  should  place  January  orders  with  Jobbers  before  November  loth  to  insure 
prompt  shipment  when  Jobber's  stock  is  received. 

Edison  Amberol  Records  for  January,  1910 

325  Washington  Post  and  the  High  School  Cadets  Marches  Sousa's  Band 

As  is  to  be  expected,  the  "March  King's"  splendid  aggregation  of  musicians  has  striven  to 
give  an  unusually  fine  rendition  of  these,  the  two  compositions  that  perhaps  more  than  all 
others  served  to  spread  his  popularity,  because  they  represent  in  a  superlative  degree  that 
swing  and  dash  that  are  his  peculiar  style.  It  is  a  magnificent  Record — or  rather  two 
Records.     Publisher,   Harry   Coleman,  Philadelphia. 

326  Redhead  Ada  Jones 
Ever  heard  clever  Irene  Franklin  sing  this  very  popular  "kid"  song?  If  you  have,  you'll 
appreciate  Miss  Jones'  versatility,  for  really  her  imitation  is  artistic  in  the  extreme.  The 
song  recites  the  troubles  of  a  pugnacious  "kid,"  the  unfortunate  color  of  whose  hair  has  earned 
for  her  some  choice  and  suggestive  nicknames,  the  most  repugnant  of  which  is  "Redhead." 
The  air  lends  itself  greatly  to  the  proper  "kid"  expression.  Orchestra  accompaniment.  Words 
and  music,  Irene  Franklin  and  Burt  Green;  publisher,  Leo  Feist,  New  York. 

327  Annie  Laurie  and  Home,  Sweet  Home  John  F,  Burckhardt 
A  bell  solo.  No  more  appropriate  selections  could  have  been  chosen  for  this  Record  than  these 
endearing  melodies,  which  are  also  given  with  variations.  A  heavy  chime  effect  is  intro- 
duced that  is  most  acceptable.  Mr.  Burckhardt  shows  himself  to  be  an  artist  of  more  than 
ordinary  ability  and  this  Record  will  recommend  itself  as  much  for  its  artistic  qualities  as 
for  its  novelty.     Orchestra  accompaniment. 

328  Ring  o'  Roses  Elizabeth  Wheeler  and  Harry  Anthony 
This  number  is  from  "The  Dollar  Princess,"  a  musical  comedy  which  is  both  a  European  and 

an  American  success.  It  is  now  playing  to  crowded  houses  in  New  York.  "The  Dollar 
Princess"  deals  with  the  fad  of  John  W.  Cowder,  an  American  millionaire,  for  surrounding 
himself  with  servants  and  office  employees  picked  from  the  ranks  of  bankrupt  foreign 
nobility.  His  niece,  Daisy,  in  this  way  secures  the  Marquis  de  Jolifontaine  as  her  footman, 
and  proposes  to  him  a  "make-believe"  marriage,  which  will  enable  them  to  take  a  little  pleas- 
ure trip  a  la  "Hansel  and  Gretel."  This  introduces  the  duet,  "Ring  o'  Roses,"  which  is  the 
most  melodious  and  attractive  number  in  the  production  and  always  elicits  many  encores. 
Orchestra  accompaniment..  Words,  Adrian  Ross;  music,  Leo  Fall;  publishers,  Ascherberg, 
Hopwood   &  Crew,  London. 

329  The  Bird  With  the  Broken  Wing  Edison  Mixed  Quartette 
The   well-balanced   work  of  our   quartette   is   particularly   noticeable   in   the   rendition   of   this 
beautiful  hymn  while  the  orchestra   accompaniment  is  smooth   and  finished.     This   is  a  very 
desirable  number  for  a  sacred  collection.     Words,  H.  Butterworth ;  music,  R.  H.  Beveridge. 

330  Ballet  Music  from  "Mile.  Modiste"  Victor  Herbert  and  His  Orchestra 
A  rare  musical  treat.     Those  who  have  heard  the  Victor  Herbert  Record  No.  195,  "Selections 
from  'Mile.  Modiste,'  "  will  all  the  more  thoroughly  appreciate  this  supplemental  number,  for 

it  sparkles  with  the  inspiriting  elan  and  abandon  of  all  his  dance  movements.  It  correctly  ex- 
presses the  great  composer-conductor's  idea  of  the  unwritten  law  of  rhythm. 

331  When  You  Were  Sweet  Sixteen  Manuel  Romain 
Who  does  not  know  or  has  not  heard  this  sweetly  sentimental  ballad,  the  beauty  of  whose  com- 
position is  surpassed  only  by  the  charm  of  its  melody?  It  is  a  number  that  requires  for  its 
proper  rendition  a  voice  of  unusual  sweetness,  range  and  power  such  as  nature  has  favored 
Mr.  Romain  with.  Orchestra  accompaniment.  Words  and  music,  James  Thornton ;  publishers, 
M.  Witmark  &  Sons,  New  York. 


Edison  Phonograph  Monthly,  Nov. ,  1909        23 

332  Gobble  Duet  from  "The  Mascot"  Elizabeth  Wheeler  and  Harry  Anthony 

We  confidently  expect  that  this  beautiful  soprano  and  tenor  duet  number,  which  is  given  with 
orchestra  accompaniment,  will  prove  one  of  the  most  popular  Records  in  our  catalogue.  It 
is  the  famous  "Gobble  Duet"  from  the  comic  opera  "The  Mascot,"  which  was  first  produced 
at  Paris  in  1880  and,  up  to  August  29,  1897,  had  reached  its  seventeen  hundredth^  performance. 
"The  Mascot"  was  one  of  the  most  successful  operettes  ever  produced  in  America.  Edmond 
Audran,  the  composer,  was  born  at  Lyons,  France,  April  U,  1842,  and  died  at  Tierceville, 
August  16,  1901.     He  also  wrote  "Olivette,"  "Miss  Helyett"  and  others. 

333  Monte  Cristo  Waltz  Jorda-Rocabruna  Instrumental  Quintette 
It  is  difficult  to  give  an  adequate  idea  of  the  exquisite  beauty  of  this  Record.  It  is  a  waltz 
number  with  all  the  warmth,  languor,  and  haunting  melody  of  the  Spanish  style.  The  Record 
was  made  in  Mexico  by  the  most  unique  and  concededly  the  best  orchestra  in  the  Republic. 
The  instrumentation  consists  of  first  and  second  violins,  'cello,  piano  and  organ.  The  violin 
used  by  Sr.  Jose  Rocabruna,  the  leader,  is  an  Amati,  valued  at  $3,000.  The  Record  is  espe- 
cially desirable  as  a  dance  number.     Composer,  Katlar. 

334  Don't  Be  an  Old  Maid,  Molly  Byron  G.  Harlan 
A  lover's  passionate  plea  to  his  sweetheart  to  give  immediate  consent  to  his  suit  and  name  the 
wedding  day  forms  the  theme  of  this  catchy  little  waltz  song,  which  suits  Mr.  Harlan's  voice 

to  a  nicety  and  serves  to  display  his  rare  power  of  expression  to  the  best  advantage.  There  is 
a  pleasing  wedding  bell  effect  in  the  chorus.  Orchestra  accompaniment.  Words,  Alfred 
Bryan;   music,   Kerry  Mills;   publisher,  F.  A.  Mills,   New  York. 

335  A  Race  for  a  Wife  Ada'Jones  and  Len  Spencer 
A  clever  race-track  sketch  built  upon  a  jockey's  ride  against  tremendous  odds  to  redeem  the 
fortune  of  his  sweetheart.     From  the  start  of  the  sketch,  when  the  band   plays  the  chorus  of 
"Pony  Boy,"  to  the  finish,  when  he  wins  her  hand,  it  is  realistic  and  exciting,  all  the  character- 
istic noises  of  the  track  being  brought  into  play  to  create  that  effect.     Original  for  our  Records. 

336  Pique  Dame  Overture  Edison  Concert  Band 
This  brilliant  composition  is  the  work  of  Franz  von  Suppe,  one  of  the  most  popular  of  German 
composers,  who  was  born  at  Spalato,  Dalmatia,  April  18,  1820.  Von  Suppe's  overtures  are 
known  the  world  over,  "Pique  Dame"  being  a  universal  favorite.  This  Record  contains  the 
most  effective  movements  of  the  overture,  including  the  charming  flute  duet,  one  of  its  most 
attractive  features.     Publisher,  Carl  Fischer,  New  York. 

337  Down  in  Sunshine  Alley,  Sally  Billy  Murray  and  Chorus 
A  Captivating  march  song  of  a  sentimental  turn,  into  the  rendition  of  which  Billy  Murray 
enters  with  the  dash  and  spirit  that  it  requires.  Mr.  Murray  is  thoroughly  in  his  element 
with  songs  of  this  description,  as  the  Edison  public  well  knows.  He  is  ably  assisted  by  a 
capable  chorus.  Orchestra  accompaniment.  Words,  Edward  Madden;  music,  Geo.  W. 
Meyer;  publishers,  F.  B.  Haviland  &  Co.,  New  York. 

338  Flow  Gently,  Sweet  Afton  Metropolitan  Quartette 
The  melodies  of  our  forefathers  are  the  best  after  all — best  because  of  their  simplicity,   which 

is  their  charm  and  strength,  and  their  appealing  tenderness  of  sentiment  that  sprang  from 
poetic  geniuses  whose  muses  seems  to  have  taken  flight  with  their  departure.  The  rendition 
given  this  favorite  ballad  of  the  ploughman-poet  is  in  every  respect  worthy  of  the  number, 
and  most  creditable  to  the  artists.  Unaccompanied.  Words,  Robert  Burns;  music  J.  E. 
Spilman. 

339  Berceuse  De  Jocelyn  Jean  Schwiller 

Lovers  of  high  grade  music  will  be  especially  interested  in  this  number  which  is  a  'cello 
Record  of  the  best  known  composition  of  the  gifted  Frenchman,  Benjamin  Godard  (1849-1895). 
It  is  the  exquisite  "Lullaby"  from  Jocelyn.  It  is  played  most  artistically  by  Mr.  Schwiller 
with  a  delicate  and  subdued  orchestra  accompaniment.  This  Record  is  adopted  from  our 
British  catalogue,  in  which  it  is  No.  12091. 

340  From  Time  to  Time  Thomas  Chalmers 
A  descriptive  song  of  a  sailor's  departure  from  his  sweetheart  to  battle  for  his  country;  of  his 
death  in  a  foreign  land,  and  her  lonely  vigil  for  his  return.     Mr.  Chalmer's  fine  baritone  voice 

is  quite  equal  to  the  occasion  and  he  gives  the  number  a  most  graphic  and  realistic  rendition. 
Orchestra  accompaniment.     Words  and  music,  Tony  Stanford ;  publisher,  Leo  Feist,  New  York. 

341  Lead  Kindly  Light  Knickerbocker  Quartette 
This  priceless  gem  of  sacred  hymns,  whose  strains  were  the  last  earthly  sounds  to  reach  the 
ear   of   its   eminent   composer    as   his   eyes   closed    in   eternal    sleep,    is   sung   by    a   male    quar- 
tette with  a  wealth  of  harmony  and  expression  that  cannot  be  excelled.     It  is  deserving  of  a 
place   in   every   collection   of   Records.     Unaccompanied.     Words,    John    H.    Newman;    music, 

J.  B.  Dykes;  publishers,  Oliver  Ditson  Co.,  Boston. 

342  Selection  from  "The  Dollar  Princess"  American  Symphony  Orchestra 
The  music  of  this  popular  musical  comedy  is  fascinating  and  tuneful  in  the  extreme,  and  the 
Record  embraces  its  best  numbers,  including:  Introduction  to  the  opera;  "Ring  o'  Roses";  "My 
Dream  of  Love";   "The  Dollar  Princess";   Inspection   and  Finale.     Composer,  Leo  Fall;   pub- 
lisher, Emil  Ascher,  New  York. 


24       Edison  Phonograph  Monthly,  Nov. ,  1909 

343  Emmaline  Ada  Jones  and  Billy  Murray 

A  coon  song  in  which  a  darkey  boy  and  his  "honey  gal"  sing  their  love  lay  in  the  land  of  the 
cotton  blossoms.  The  quaint  melody  of  the  song  and  its  composition  are  more  truly  char- 
acteristic of  the  real  darkey  nature  than  the  "rag-time"  style  of  delineation,  and  for  that  reason 
the  plantation  ballad  is  again  coming  back  to  popular  favor.  The  work  of  the  artists  needs 
no  eulogy.  Orchestra  accompaniment.  Words  and  music,  Wm.  Jerome  and  Jean  Schwartz; 
publishers,  Cohan  &  Harris  Publishing  Co.,  New  York. 

344  Maria  Theresia  March  United  States  Marine  Band 
A  stately  march  whose  noble  strains  are  a  tribute  to  the  wonderful  genius  of  its  talented  com- 
poser.    A  magnificent  composition  finely  played  by  an  organization  whose  name  is  synonomous 
with  excellence.     Composer,  J.  F.  Wagner. 

Edison  Amberol  Records  in  Hebrew 

10000  Schenkt  A  Neduwe  {Perlmutter  &  Wohl)  Regina  Prager 

10001  Arie  aus  die  Zwei  Tanuim  {Perlmutter  &  Wohl)  Regina  Prager 

Edison  Amberol  Records  in  Italian 

5002      Solenne  in  guest'  ora-La  Forza  del  Destino  (  Verdi) 

Francesco  Daddi  and  Vincenzo  Reschiglian 
5010     Ciribiribin  (Bolognese)  Maria  Avezza  and  Francesco  Daddi 

5013     La  Serenata   (Braga)  Francesco  Daddi 

Edison  Standard  Records  for  January,  1910 

10277     The  Summer  Girl  Sousa's  Band 

This  selection  is  the  second  ("B")  of  a  suite  of  three  numbers,  entitled  "Maidens  Three"  and 
composed  by  John  Philip  Sousa.  The  first  ("A"),  "The  Coquette,"  was  rendered  by  the 
United  States  Marine  Band.  It  is  Record  No.  10248.  The  remaining  number  ("C"),  "The 
Dancing  Girl,"  will  also  be  played  by  Sousa's  Band.  The  playing  and  reproduction  of  this 
number  are  above  criticism.  It  is  a  superb  Record. 
10273     It's  Hard  To  Find  a  Real  Nice  Man  Bessie  Wynn 

Winsome  Bessie  Wynn,  one  of  the  best  known  and  most  popular  stars  of  the  vaudeville  stage, 
makes  her  initial  bow  to  the  Edison  Phonograph  public  with  a  comic  song  that  gives  her 
plenty  of  opportunity  to  display  the  talents  that  have  made  her  a  headliner  as  a  comedienne. 
The  song  itself  expresses  her  unsatifactory  experiences  with  the  male  sex,  but  the  song  is  only 
incidental — Miss  Wynn's  rendition  is  the  thing.  Orchestra  accompaniment.  Words,  Arthur 
Gillespie;  music,  Terry  Sherman;  publishers,  Gus  Edwards  Music  Publishing  Co.,  New  York. 

10279  Sweetheart's  a  Pretty  Name  When  It  Is  Y-O-U  Manuel  Romain 
Sentimental  ballads  are  the  particular  forte  of  this  famous  singer,  and  the  popularity  of  his 
Records  is  due  to  the  fact  that  they  are  distinguished  for  volume,  clearness  of  enunciation  and 
sweetness  of  tone.  This  selection  is  meritorious  in  composition  and  tuneful,  while  Romain 
gives  it  the  full  benefit  of  his  remarkable  voice  and  artistic  style.  Orchestra  accompaniment. 
Words,  Edgar  Leslie;  music,  Al.  Piantadosi;  publishers,  Ted  Snyder  Co.,  New  York. 

10280  Oriental  March  Victor  Herbert  and  His  Orchestra 
Anything  more  than  the  briefest  possible  description  of  a  Record  made  by  this  genius  and  his 
skilled  musicians  is  superfluous.  It  is  only  necessary  to  say  that  this  is  a  popular  number  from 
"The  Tattoed  Man"  and,  as  its  title  indicates,  it  is  a  selection  that  in  movement  and  orchestra- 
tion reflects  the  style  of  Oriental  music.  It  is  a  Record  that  no  music-lover  should  miss 
Composer,  Victor  Herbert. 

10281  Funny  Nursery  Rhymes  Billy  Murray  and  Chorus 
A  comic  song  in  which  familiar  characters  in  nursery  rhymes  are  transported  to  the  twentieth 
centuryand  made  to  do  "stunts"  that  would  seem  incredible  were  not  Billy  Murray's  assertions 
convincingly  corroborated  by  his  chorus.  Picture  Old  King  Cole  in  the  divorce  courts,  Little 
Jack  Horner  in  an  automobile  accident  and  Sinbad  the  Sailor  giving  the  "double-cross"  to  his 
tailor!  It's  a  shocking  disillusionment,  but  humorously  and  tunefully  conveyed.  Orchestra 
accompaniment.  Words,  R.  H.  Burnside;  music,  Manuel  Klein;  publishers,  M.  Witmark  & 
Sons,   New  York. 

10282  From  Greenland's  Icy  Mountains  Edison  Mixed  Quartette 

An  exquisite  Record  in  every  essential  of  rendition  and  reproduction.  The  work  of  our 
quartette  in  this  number  is  deserving  of  unusual  praise.  The  rendition  of  this  well-known 
sacred  hymn  could  not  well  be  improved  upon.  Unaccompanied.  Words  and  music,  Lowell 
Mason. 


Edison  Phonograph  Monthly,  Nov.,  1909       25 

10283  Have  You  Got  Another  Girl  at  Home  Like  Mary?  Harry  Fay 

Harry  Fay  is  one  of  our  British  artists,  a  tenor  singer  of  immense  popularity  on  that  side  of  the 
water.  We  have  selected  this  number  because  of  its  unusual  excellence.  It  appears  as  No. 
13848  in  our  British  Catalogue.  "Mary  had  a  lot  of  sweethearts,"  we  are  told,  and  when  she 
became  a  bride,  one  of  her  unsuccessful  suitors  addressed  himself  as  follows  to  Mary's  Mama: 

"Have  you  got  another  girl  at  home  like  Mary  If  you've  got  another  little  girl  at  home  like  Mary. 

Another  little  peach  upon  the  family  tree  ?  Then  that  little  girl  will  just  suit  me." 

Orchestra  accompaniment.     Words  and  music,  Lawrance  &  Godfrey. 

10284  Medley  of  Irish  Reels  John  Kimmble 

An  accordion  solo  with  piano  accompaniment  introducing  a  number  of  well-known  and  popular 
Irish  airs  that  are  as  infectious  as  they  are  melodious.  They  possess  that  mystic  and  irre- 
sistible power  to  set  the  feet  to  tapping  and  the  lips  to  humming  that  the  Celtic  nature  loves 
and  demands.  Mr.  Kimmble  is  too  well-known  as  an  artist  par  excellence  with  the  accor- 
dion to  require  special  commendation.     The  recording  is  splendid. 

10285  Eiley  Riley  Ada  Jones 
A  delightful  little  waltz  song  with  a  particularly  engaging  melody,  the  theme  of  which  is  the 
charms  and  wiles  of  "Sweet  Eiley  Riley."  This  selection  is  a  feature  number  of  "The  Mid- 
night Sons,"  a  popular  musical  comedy  now  running  on  Broadway.  This  song  is  bound  to  be 
popular,  and  because  of  that  fact  and  the  cleverness  with  which  Miss  Jones  sings  it,  the  Record 
should  be  a  good  seller.  Orchestra  accompaniment.  Words,  Glen  MacDonough ;  music, 
Raymond  Hubbell;  publishers,  Chas.  K.  Harris  Publishing  Co.,  New  York. 

10286  Ting  Ting  Sang  Collins  and  Harlan 
A  pleasing  proof  of  the  versatility  of  these  popular  artists.  Into  this  comic  duet,  which  is  a 
Chinaman's  recital  of  his  brother  Tang  Tang  Sang's  sporty  propensities  in  contrast  to  his  own 
superior  virtues,  they  inject  a  surprising  amount  of  comedy,  the  conversation  that  follows  the 
chorus  being  funny.  The  air  is  characteristic  as  well  as  the  effects  that  are  introduced.  Or- 
chestra accompaniment.     Words,  Henry  S.  Creamer;   music,  Tom  Lemonier. 

10287  I  Wonder  Who's  Kissing  Her  Now  Manuel  Romain 
After  reciting  in  sentimental  fashion  the  many  arts  of  love  practiced  by  the  sterner  sex  to  win 
the  affections  of  a  maiden  until  "new  game"  appears  upon  the  horizon,  the  singer,  who  is  no 
exception  to  the  rule,  falls  to  wondering  whether  his  "first  flame"  may  not  be  doing  the  self- 
same thing  in  her  own  way.  The  air  is  pretty  and  the  popular  tenor  in  excellent  voice. 
Orchestra  accompaniment.  Words,  Hough  &  Adams;  music,  Jos.  E.  Howard;  publishers, 
Chas.  K.  Harris  Publishing  Co.,  New  York. 

10288  Territorial  March  National   (London)   Military  Band 
A  band  number  of  unusually  good  volume  and  quality.     It  is  no  exaggeration  to  say  that  it 

is  one  of  the  most  invigorating  quicksteps  ever  listed  as  a  Phonograph  Record.  Composer, 
Blankenburg. 

10289  Ma  Li'l  Sweet  Sunbeam  Mabel  McKinley 
One  of  those  delightful  old  "Mammy"  songs  with   the  daintiest  of  characteristic  musical  set- 
tings.    After  hearing  Miss  McKinley's   artistic  rendition  of  this  little   plantation  melody,  the 
words   and  music  of  which   are  of  her  own  composition,   it  is  not  difficult   to  understand  the 
popularity  she  enjoys  with  her  audiences  everywhere.     This  is  one  of  the  many  good  things 

of    the    month.     Orchestra    accompaniment.     Publisher,    Leo    Feist,    New    York. 

10290  Meet  Me  To-night  in  Dreamland  Elizabeth  Wheeler  and  Harry  Anthony 
In  this  charming  love  ballad,  the  lines  of  whose  verses  are  sung  by  the  artists  alternately  and 
the  chorus  in  duet  form,   Miss  Wheeler  and  Mr.  Anthony  display  in   a  marked  degree  those 
talents  that  have  established  their  popularity  with  the  Phonograph  public.     The  chorus  will 
give  an  idea  of  the  quality  of  this  selection: 

Meet  me  to-night  in  Dreamland  Come  with  the  lovel;ght  gleaming 
Under   he  silv'ry  moon;  In  your  dear  eyes  of  blue; 

Meet  me  to  night  in  Dreamland  Meet  me  in  Dreamland,  sweet,  dreamy  Dreamland. 
Where  love's  sweet  roses  bloom.  There  let  my  dreams  come  true. 

Orchestra  accompaniment.  Words,  Beth  Slater  Whitson ;  music,  Leo  Friedman;  publishers, 
Leo  Friedman  Publishing  Co.,  Chicago. 

10291  Wild  Cherries— Coony,  Spoony  Rag  Edward  Meeker 

A  rollicking,  rapid-fire  coon  song  just  becoming  popular.  It  describes  the  erratic  actions  of 
Lucinda  Morgan  White,  who  is  hopelessly  infatuated  with  Wild  Cherry  Rag.  The  rendition 
of  this  song  at  other  than  Mr.  Meeker's  hands  would  be  difficult,  the  action  is  so  rapid,  but 
he  sings  it  with  remarkable  ease  and  clearness  of  enunciation.  It  is  a  great  "rag"  number. 
Orchestra  accompaniment.  Words,  Irving  Berlin;  music,  Ted  Snyder;  publishers,  Ted  Snyder 
Publishing  Co.,  New  York. 

10292  The  Portly  Major  March  American  Symphony  Orchestra 
A  brilliant  march  number  whose  rhythm  is  unusually  well  defined.     The  interpretation  given 
this  selection  by  the  orchestra  is  nothing  short  of  superb.     It  deserves  a   place  in  every  collec- 
tion.    Composer,  Walter  Rolfe;  publisher,  Walter  Jacobs,  Boston,  Mass. 


26      Edison  Phonograph  Monthly, Nov.,    1909 

10293  I  Said  "Hooray"  Jack  Pleasants 

Another  of  our  English  artists,  a  comedian,  and  a  "top-notcher."  A  comedian  who  merely 
by  the  influence  of  his  voice  can  convulse  an  audience  is  genuinely  funny,  and  that's  what 
Jack  Pleasants  will  do  repeatedly  in  this  selection.  The  adventures  he  relates  in  his  song  are 
funny,  but  the  real  comedy  is  in  his  droll  manner  of  singing  it.  This  number  is  Record  No. 
13898  in  the  British  list.     Orchestra  accompaniment.     Words  and  music,  Weston  &  Barnes. 

10294  Wedding  Bells  Premier  Quartette 
A    sentimental    ballad   that    lends   itself   readily   to   quartette    singing.     Those   who   appreciate 
Records   of   this    character   will    find    the    number    particularly    satisfying,    the    combination    of 
male  voices  being  an  unusually  happy  one.     Unaccompanied.     Words,  Robert  F.  Roden;  music, 

J.  Fred  Helf;  publishers,  Helf  &  Hager  Co.,  New  York. 

10295  Flanagan  and  His   Motor  Car  Steve  Porter 
Vaudeville  number.     Flanagan  buys   a  motor  car  for  $4,999.87,     reduced  from  $5,000.00,   and 

a  chauffeur  (which,  he  says,  is  "Frinch  for  plumber"),  and  the  adventures  he  had  with  the 
combination  furnish  the  theme  for  his  side-splitting  monologue,  which  concludes  with  a  song 
about  gasoline.     Original  for  our  Records. 

10296  Kaiser  Friedrich  March  United  States  Marine  Band 
A  splendid  band  Record.     The  selection  is  essentially  martial  in  character  and  the  rendition 
up    to    the    usual    high    standard    maintained    by    this    famous    organization.     Composer,    Carl 
Friedemann;  publisher,  Carl  Fischer,  New  York. 


TRADE  BULLETINS 


Sales  Department  Bulletin  No.  36 

October  18,  1909 

Trade  Information  for  Dealers 

All  correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT,  Orange,  N.  J 

Continuing  the  progressive  policy  synonymous 
with  the  name  "Edison,"  we  are  pleased  to  an- 
nounce that  a  distinctively  new  type  concealed 
horn  Phonograph  will  be  placed  upon  the  market, 
on  or  about  December  1st,  1909,  which  will  be 
known  as  the  "Amberola." 

This  latest  Edison  creation  is  the  result  of  pa- 
tient, intelligent  effort  on  the  part  of  experts  who 
are  pioneers  in  the  details  of  Phonograph  manu- 
facture, and  who  have  succeeded  in  combining 
mechanical  excellence  with  a  highly  artistic  and 
useful  record  cabinet. 

The  "Amberola"  opens  up  a  new  field  for  the 
dealer,  as  it  will  gain  for  him  ready  access  to 
people  of  refinement  and  means,  who  have  been 
anticipating  a  high-grade  machine  combining 
utility  and  perfection  of  tone  reproduction. 

EDISON   "AMBEROLA." 

Cabinet:  Mahogany  (Piano  finish),  or  Mis- 
sion Oak.  (See  note.)  Mounted  on  patent  roller 
castings,  is  beautifully  finished,  and  has  four 
drawers  supplied  with  special  clamps  in  bottom, 
holding  a  total  of  one  hundred  and  twenty 
Standard  or  Amberol  Records  in  original  cartons. 

(Note:  We  will  also  be  able  to  sup-) 
(ply  the  option  of  a  mahogany  cabinet) 
(with  dull,  or  satin  finish;  and  a  gold-) 
(en  oak  cabinet  if  so  desired.  Where) 
(an  order  only  specifies  mahogany,  reg-) 
(ular  "piano  finish"  will  be  supplied;) 
(and  where  oak  only  is  specified,  it) 
(will  be  supplied  with  the  "mission") 
(finish.  ) 


Dimensions:  Height,  42  inches;  width,  21 
inches ;  depth,  22  inches. 

Machine  Features:  Equipped  with  a  trav- 
elling mandrel.  Has  stationary  new  style  large 
diaphragm  reproducer,  to  be  known  as  type  "L." 
It  also  has  an  automatic  stop,  and  a  combination 
starting  lever  and  reproducer  lift.  By  lifting  this 
lever,  the  feed  nut  is  released,  and  sapphire  raised 
for  return  of  the  mandrel,  and  removal  of  Record. 
When  lever  is  pressed  down  the  sapphire  is  low- 
ered to  a  contact  with  the  Record,  and  the  motor 
also  is  started.  The  governor  is  of  the  four- 
ball  type,  and  the  retarding  belts  are  mounted  on 
a  swivel  friction  fork.  The  speed  adjusting 
screw  is  mounted  on  the  rear  of  the  top  plate, 
and  the  button  to  change  the  gearing  from  the 
two  to  the  four-minute  position  is  also  on  the 
rear  of  the  top  plate,  and  is  constructed  so  that 
the  engagement  of  the  gears  is  semi-automatic 
and    positive. 

Motor:  New  and  powerful  double-spring 
motor.  The  spring-barrels  are  very  large,  thus 
preventing  the  layers  of  the  spring  form  com- 
ing too  close  together,  and  what  is  called  chug- 
ging (one  of  the  most  objectionable  features  in 
the  spring  motor),  is  thereby  eliminated.  One 
complete  winding  of  the  two  springs  will  play 
five  four-minute  Records,  and  in  playing  the 
last  Record,  the  spring  has  the  same  force  and 
strength    as    when    playing    the    first   Record. 

Price:  List  price  $200  ($260  to  Canada), 
subject  to  a  discount  of  40  per  cent. 

Illustrations  of  the  "Amberola"  are  shown  in 
the    October    Monthly. 

We  trust  you  will  use  your  utmost  endeavors 
in  exploiting  the  sale  of  this  new  type  Phono- 
graph, as  it  affords  an  unusual  margin  of  profit, 
besides  making  a  permanent  customer  for  high 
grade  Records;  and  we  would  further  suggest 
that  you  place  an  order  with  your  Jobbery* 
once,  for  at  least  a  sample  outfit  for  exhibition 
and  sale  purposes,  as  we  have  every  reason  to 
expect  a  heavy  demand,  which  will  tax  our 
capacity  to  the  limit,  and  it  will  be  to  your  de- 


Edison  Phonograph  Monthly,  Nov.,  1909        27 


cided  advantage  to  have  an  order  on  file,  thus 
enabling  the  Jobber  to  supply  your  requirements 
promptly  upon  receipts  of  the  goods. 

It  -would  also  seem  well  to  advise  that  an 
Amberol  list  of  Grand  Opera  Records,  made  by 
talented  artists,  -will  be  issued  at  about  the  same 
time    the    Cabinet    Machine    is    introduced. 


Sales  Departme?it  Bulletin  No.  37 

October  18,  1909 

Trade  Information  for  Dealers 

Correspondence  concerning  this  Bulletin  should  mention  its  number  and  be 
addressed  to  the  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT,    Orange,  N.  J. 

We  hand  you,  herewith,  price  list  for  "Cygnet" 
Horns    and   Cranes   when  shipped   separately: 


Canadla 

Dealer 

List 

Price  n 

No.    10  "Cvgnet  Horn.  Black. 

S4.00 

$   5.00 

%  6.50 

No.  10                               Oak  or  Mahogany 

8.25 

10.00 

13.00 

No.   11         "           "       Black 

4.50 

5.50 

7.25 

No.   11                               Oak  or  Mahogany 

8.50 

10  50 

13.75 

"Cygnet"  Horn  Connection     - 

.25 

.35 

.45 

Crane  (except  Idelia) 

1.75 

2.15 

2.80 

(Idelia) 

3.40 

4.25 

5.50 

The   above   are    all    net    prices   from  which   no 
discounts  whatever  are  to  be  allowed. 


Suspended  List,  Oct.  20, 1909 

Superseding  All  Previous  Lists 

This  list  is  supplemental  to  the  Suspended  Lists 
which  appeared  in  the  June,  1908,  and  succeeding 
issues  of  the  Edison  Phonograph  Monthly. 
These  are  still  in  force  and  must  be  given  the 
consideration  by  the  Trade  as  if  reprinted  in  full 
herewith. 

N.  Y.,  Elizabetlitown— H.   H.   Nichols. 

Alpine — Mrs.    Clara  Price. 

New  York  City — M.  Karow. 
OKLA.,     Stillwell— M.     W.     Tuell     &     Son,     or 

Rupert  Tuell  Drug  Co. 
MICH.,    Oxford— H.   H.   Miller. 
IA.,      Portsmouth — Hammes      Show      Co.       (F. 

Hammes). 
ME.,  Topsham — A.  Melcher  Graves. 
WIS.,  Marinette — Vandenberg  Music  Co. 

Green  Bay — Vandenberg-  Music  Co. 
MISS.,  \ieksburg — Rice  &  Co. 

Jobbers  and  Dealers  are  asked  not  to  supply 
any  of  the  above  named  firms  with  our  appa- 
ratus, at  addresses  given  or  any  other  address. 


Sales  Department   Bulletin  No.  38 

October  25,  1909 

Traae  Information  for  Dealers 

Correspondence  concerning  this  bulletin  should  mention  its  number  and 
be  addressed  to  the  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT,    Orange.   N.  J. 

Addenda  to  Sales  Department  Bulletin  No.  29 
dated  May  1,  1909. 

Beginning  November  1st,  1909,  and  until 
further  advised,  authorized  Edison  Dealers  may 
return  direct  to  the  National  Phonograph  Com- 
pany,  Exchange   Department,   Orange,   New   Jer- 


sey, for  exchange  through  a  Jobber,  cut-out  and 
defective  (not  surplus)  two-minute  Grand  Opera 
Records,  under  conditions  clearly  set  forth  in 
Bulletin  No.  29,  relating  to  Dealers'  Continuous 
Exchange  Proposition,  except  that  orders  accom- 
panying the  Exchange  Papers  to  be  returned  to 
us,  must  be  for  an  equal  number  of  other  two- 
minute  Grand  Opera  or  Amberol  Grand  Opera 
Records;  Dealers  to  pay  the  difference  in  price, 
if  any,  between  records  returned,  and  records 
ordered. 

Enclosed  cut-out  list  clearly  indicates  what 
Records  are  returnable  under  this  Exchange,  in 
addition   to   those   that   are   defective. 

Dealers  who  may  be  in  doubt  as  to  the  pro- 
visions set  forth  in  Bulletin  No.  29,  should  wrrite 
us  and  a  complete  set  of  Exchange  Papers  will 
be  forwarded   promptly. 


39 


Sales  Department  Bulletin    No. 
October  29,  1909 
Trade  Information  for  Dealers 

Correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  THE  NATIONAL  PHONOGRAPH  COMPANY, 
SALES  DEPARTMENT,  Orange,  N.  J. 

The  28  Edison  Grand  Opera  Amberol  Records, 
shown  on  page  4,  will  be  ready  for  shipment  to 
Jobbers  from  Orange,  N.  J.,  about  November 
10th.  Dealer's  orders  should  be  placed  with  Job- 
bers at  once.  The  Records  may  be  placed  on 
sale  at  retail  as  soon  as  received.  No  effort  will 
be  made  to  have  a  uniform  selling  date. 

The  retail  and  trade  prices  of  these  Grand 
Opera  Amberol  Records  will  be  as  follows:  List 
$1.00  each;  Dealers,  60  cents  each.  The  Deal- 
er's price  will  be  subject  to  a  discount  of  3^  per 
cent,  to  cover  possible  breakage.  This  discount 
will  be  allowed  by  Jobbers  on  all  invoices  to 
Dealers  for  Grand  Opera  Amberol  Records.  This 
3^3  per  cent,  discount  is  being  made  to  obviate 
any  possible  demand  for  replacement  or  allow- 
ance  for   breakage. 

These  Grand  Opera  Amberol  Records  have 
been  made  by  the  best  artists  available, — artists 
of  world-wide  reputation.  They  are  the  best 
Records  ever  put  out  by  this  company  and  they 
compare  favorably  with  any  similar  Records 
now  before  the  public. 

They  will  be  an  important  factor  in  the  dem- 
onstration and  sale  of  the  new  Amberola  Phon- 
ograph. 

They  will  be  put  up  in  a  new  style  carton, 
which  will  be  covered  with  a  maroon-colored, 
pebble-finished  paper  and  lettered  in  gold  with 
the  word,  "Edison"  only.  This  carton  will  be 
shipped  in  a  strawboard  container,  which  will 
be  thrown  away  after  it  has  served  its  purpose 
of  protecting  the  carton  till  it  reaches  the  retail 
buyer. 

We  hope  the  trade  will  share  in  our  expec- 
tations that  the  Grand  Opera  Amberol  Records 
will  be  a  great  success  and  will  aid  us  in  plac- 
ing them  before  the  music-loving  public  in  a 
proper   manner. 


28        Edison  Phonograph  Monthly, Nov.,  1909 


28  Two-Minute  Grand 
Opera  Records  to  be  With- 
drawn from  Sale,  November 
1st,  1909 

The  following  list  of  Records  may  be  returned 
under  the  provisions  of  the  Continuous  Exchange 
Proposition,  effective  November,  1909,  as  outlined 
in  Sales  Department  Bulletin  No.  29.  Dealers 
are  urged  to  again  read  the  bulletin  carefully  and 
follow   its  conditions  to  avoid   error: 


B2 
B3 

B6 

B7 

B8 

B9 

B14 

B15 

B16 

B17 

B21 

B24 

B25 

B27 

B29 

B30 

B31 

B35 
B36 
B41 
B45 

B50 
B51 
B54 
B60 
B61 
B66 
B68 


Ach,  so   Fromm,   Martha    (German)  Dippel 

Di  Provenza  il  Mar,  La  Traviata  (Italian)  Resky 

Aria,  Suicidio,  La  Gioccnda  (Italian)       Signora  Resky 
Arioso,  Pagliacci  (Italian)  Berti 

Duet,  La  Favorita  (Italian)        Signor  &  Signora  Resky 
O  Kehr  Zuruck,  Tannhauser  (German)  Van  Rooy 

Duetto,  La  Traviata  (Italian)    Signor  &  Signora  Resky 
Romanze,  Die  Hugenotten  (German)  Dippel 

Preghiera,  (Prayer)    (Italian)  Resky 

Sieiliana,  Cavalleria  Rusticana  (Italian)  Berti 

Ave  Maria  (Latin)  Rappoid 

Erzahlung,  Konigin  von  Saba  (German)  Dippel 

Arie,  (Don  Ottavio)  Don  Juan  (German)    Burgstaller 
Los  Ojos  Negros  (Spanish)  Resky 

Arie,  Der  Fliegende  Hollander  (German)       Van  Rooy 
M'Appari,  Marta  (Italian)  Constantino 

Arie,  Durch  die  Walder,  Der  Freischutz 

(German)  Burgstaller 

El  mar  sin  playas  (Spanish)  Resky 

Lohengrin's  Abschied,  Lohengrin  (German)        Dippel 
Nobil  dama,  Gli  Ugonotti  (Italian)  Ancona 

Willst  jenes  Tags,  Der  Fliegende  Hollander 


(German) 
A  tanto  amor,  La  Favorita  (Italian) 
Ich  grolle  nicht  (German) 
Io  son   l'amore  (Italian) 
Figli  miei,  Sansone  e  Dalila  (Italian) 
Nonconosoi  il  bel  suol,  Mignon  (Italian) 
Stride  la  vampa,  II  Trovatore  (Italian) 
Ihr  heisset  mich  wilkommen,  Der  Trompeter 

von  Sackingen  (German) 


Burgstaller 

Ancona 

Gcritz 

Campanari 

France~chini 

Gianconia 

Jacoby 


Gcritz 


The  Edison   Phonograph   in 
the  Soudan 

Early  last  year  our  Paris  branch  supplied  to 
the  French  Colonial  Office  a  Home  Phonograph 
with  accessories  and  a  quantity  of  blank  Records. 
These  goods  were  intended  for  a  political  expe- 
dition to  the  Soudan  (West  Africa)  preceded 
by  the  Governor,  Monsieur  Leon  Richaud.  This 
expedition  was  organized  for  the  purpose  of  de- 
termining the  frontier  of  the  Republic  of  Liberia 
and  the  French  colonies  surrounding  same,  that 
is  to  say,  French  Guinea,  Soudan,  Ivory  Coast, 
etc.  Governor  Richaud  had  to  visit  the  chiefs 
of  the  different  native  tribes  inhabiting  the  ter- 
ritory between  the  frontier  and  the  French  col- 
onies in  order  to  win  their  submission  to  the 
French  Government.  The  Records  which  Gov- 
ernor Richaud  brought  back  and  which  are  at 
the  presnt  time  in  our  possession  are  composed 
of  speeches  of  the  chiefs  of  the  various  native 
tribes  expressing  their  submission  to  the  French 
Government;  orchestra  selections  played  by  na- 
tive   bands,    the    different    instruments    of    which 


were  made  of  ivory,  wood  and  brass  by  the  na- 
tives themselves ;  also  native  songs  and  instru- 
mental solos  which,  although  not  very  harmon- 
ious, are  interesting  as  well  as  of  scientific  value. 
Although  the  recording  is  made  on  ordinary 
blanks,  it  is  marvelously  well  done.  The  reason 
for  this,  as  Governor  Richaud  explains,  is  the 
silence  and  good  acoustique  prevailing  in  the 
large  forests  of  that  country. 

Governor  Richaud  will  hold  a  conference  on 
this  expedition  at  the  Geographical  Society  in 
Paris  at  an  early  date  at  which  representatives 
of  this  company  will  be  present. 

The  following  is  a  translation  of  a  letter  re- 
ceived by  our  Paris  representative  from  Governor 
Richaud  expressing  his  pleasure  at  the  success- 
ful part  played  by  the  Edison  Phonograph  in  the 
work  of  the  expedition : 

Paris,  July  29th,  1909. 
GOVERNOR  LEON   RICHAUD, 
Chief  of  the  Mission  for  the  Marking  Out 

of  the  Franco-Liberian  Frontier. 
To  the  Manager  of  the  Edison  Company,  Paris. 

Dear  Sir: — Replying  to  your  letter  bearing  date  June 
29th,  last,  which  has  been  forwarded  to  me  by  the  head 
of  the  Colonial  Office,  I  beg  to  inform  you  that  the 
Phonograph  supplied  by  the  Edison  Company  to  the 
mission  sent  out  to  mark  out  the  French-Liberian  frontier, 
has   given  complete   satisfaction. 

In  spite  of  the  shocks  received  during  the  carriage  and 
of  the  changes  in  the  temperature,  both  Phonograph  and 
Records   have   worked  in   a   perfect  style. 

We  have  been  able  to  make  a  few  records  during  the 
voyage,  which  records  I  have  sent  to  you  so  that  you 
could  see  the  result  we  have  obtained. 

Yours  very  truly, 

(Signed)      L.  RICHAUD. 


Do  You  Read  the  Monthly? 

If  you  do,  you  are  keeping  in  touch  with  the 
general  news  of  the  trade  and  are  storing  up 
practical  knowledge  and  information  that  will 
prove  a  valuable  asset  to  your  business  in  time, 
present  or  future.  If  you  do  not  read  it,  you 
are  doing  yourself  and  your  business  an  injus- 
tice, and  you  are  not  treating  us  with  the  con- 
sideration that  we  deserve.  You  should  reflect 
upon  the  fact  that  this  publication  represents  a 
very  considerable  outlay  of  time,  effort  and 
money,  on  our  part,  and  ask  yourself  if  it  does 
not  merit  the  sacrifice  of  the  few  moments  of  your 
leisure  time  that  the  perusal  of  its  columns  would 
consume. 

Read  it  when  you  receive  it.  Absorb  its 
contents  and  if  you  don't  like  something  that 
appears  in  its  pages — if  you  have  a  word  of 
criticism  to  offer,  sit  down  at  once  and  write 
us.  That  will  prove  your  interest  and  your 
example  will   invite   imitation. 


Edison  Phonograph  Monthly,  Nov.,  1909 


Jobbers  of  Edison  Phonographs  and  Records 


ALA.,  Blrnilugham — Talking  Machine  Co. 
Mobile — W.  H.  Reynalds. 
Montgomery — R.    L    Penick. 
ARK.,  Fort  Smith — R.    C.    Bollinger   Music   Co. 
CAL.,   Los   Angeles — Southern   Cal.   Music   Co. 
Sacramento — A.   J.   Pomraer  Co. 
San  Francisco — P.  Bacigalupi  &  Sons. 
Pacific   Phonograph   Co. 
COLO.,  Denver — Denver  Dry  Goods  Co. 

Hext  Music  Co. 
CONN.,  New  Haven — Pardee-Ellenberger  Co. 
D.  C,  Washington — E.  F.  Droop  &  Sons  Co. 
GA„  Atlanta — Atlanta  Phonograph  Co. 
Phillips  &  Crew  Co. 
Waycross — Youmans   Jewelry   Co. 
IDAHO,  Boise — Eiler's   Piano  House. 
ILL..,  Chicago — Babson   Bros. 
Lyon    &   Healy. 
James  I.  Lyons. 
The   Vim- Co. 
Montgomery  "Ward   &  Co. 
Rudolph  Wurlitzer  Co. 
Peoria — Chas.  C.  Adams  &  Co. 

Peoria  Phonograph  Co. 

Quincy — Quincy  Phonograph  Co. 

IND.,   Indianapolis — Indiana  Phono.   Co. 

Kipp-Link  Phonograph  Co. 
IOWA,  Des   Moines — Harger   &  Blish. 
Hopkins  Bros,   Co. 
Dubuque — Harger  &  Blish. 
Fort   Dodge — Early  Music  House. 
Sioux  City — Early  Music  House. 
KYn  Louisville — Montenegro-Riehm  Music  Co. 

LA.,    New    Orleans — William    Bailey. 

National   Automatic  Fire   Alarm   Co. 

MAINE,  Bangor — S.  L.  Crosby  Co. 
Portland — W.  H.  Ross  &  Son. 

MD.,  Baltimore — E.  F.  Droop  &  Sons  Co. 
MASS.,  Boston — Boston  Cycle  &  Sundry  Co. 
Eastern  Talking  Mach.     Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Fitchburg — Iver  Johnson  Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
New  Bedford — Household  Furnishing  Co. 
Springfield — Flint    &    Brickett    Co. 
Worcester — Iver  Johnson  Sptg.  Goods  Co. 
MICH.,   Detroit — American   Phono.   Co. 

Grinnell   Bros. 
MINN.,  Minneapolis — Minnesota   Phono.  Co. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 
MO.,  Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Louis — Koerber-Brenner  Music  Co. 
Silverstone   Talk.   Mach.   Co. 
MONT.,  Helena — Frank  Buser. 
NEB„  Lincoln — Ross  P.  Curtice  Co. 
H.   E.   Sidles   Phono.   Co. 
Omaha — Nebraska  Cycle  Co. 
Shultz  Bros. 

M.   H.,   Manchester — John   B.   Varick   Oo. 

N.  J.,  Hoboken — Eclipse  Phono.  Co. 
Newark—  A     O.   Petit 
Paterson — James  K.   O'Dea. 
Trenton — Stoll    Blank   Book   and   Station- 
ery Co 
John  Sykes. 

M.  T.,  Albany — Finch  &  Hahn, 
Astoria — John   Rose. 
Brooklyn — A.   D.   Matthews'    Bonn. 
Buffalo — W.   D.  Andrews. 


Elmlra — Elmira  Arms  Co. 
Gloversvllle — American    Phono.    Co. 
Kingston — Forsyth    &   Davis. 
New    York    City — Blackman    Talking   Ma- 
chine  Co. 

J.    F.   Blackman   &   Son. 

I.   Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Jacot  Music  Box  Co. 

Victor   H.   Rapke. 

Siegel-Cooper  Co. 

John  Wanamaker. 

Oswego — Frank  E.  Bolway. 

Rochester— Mackie  Piano,  O.   &  M.   Co. 

Talking  Machine  Co. 
Schenectady — Finch  &  Hahn. 

Jay   A.  Rickard   &   Co. 
Syracuse — W.   D.  Andrews. 
Troy — Finch   &  Hahn. 
Utica — Arthur   F.    Ferrlss. 

William  Harrison. 

Utica  Cycle  Co. 

OHIO,  Canton — Klein  &  Heffelman  Co. 
Cincinnati — Ball-Fintze   Co. 
Milner  Musical  Co. 
Rudolph   Wurlitzer   Co. 
Cleveland — Eclipse  Musical  Co. 
Columbus — Perry  B.  Whitsit  Co. 
Dayton — Niehaus  &  Dohse. 
Newark — Ball-Fintze  Co. 
Toledo — Hayes  Music  Co. 
OREGON,  Portland — Graves  Music  Co. 
OKLA.,  Oklahoma  City — Smith's  Phono.  Co. 
PENNA.,   Allentown — G.    C.    Aschbach. 
Easton — The  Werner  Co. 
Philadelphia — Louis   Buehn   &  Bro. 
C.  J.  Heppe  &  Son. 
Lit  Bros. 

Penn    Phonograph    Co. 
John    Wanamaker. 
H.  A.  Weymann   &   Son. 
Pittsburg — Standard  Talk.  Mach.  Oo. 
Scranton — Ackerman  &  Co. 

Technical   Supply  Co. 
Williamsport — W.    A.    Myers. 
R.  I.,  Providence — J.  A.  Foster  Co. 

J.  Samuels  &  Bro. 
TENN.,  Knoxville — Knoxville  Typewriter  and 
Phonograph  Co. 
Memphis — F.  M.  Atwood. 

O.  K.  Houck  Piano  Co. 
Nashville — Magruder  &  Co. 

Nashville  Talking  Mach.  Co. 
TEX.,  Dallas — Southern  Talking  Machine  Oo. 
El  Paso — W.  G.  Walz  Co. 
Fort  Worth — Cummings,   Shepherd   A  Co. 
Houston — Houston  Phonograph  Co. 
San  Antonio — H.  C.  Rees  Optical  Co. 
UTAH,  Ogden — Proudflt  Sporting  Goods  Co. 

Salt  Lake  City — Clayton-Daynes  Music  Oe. 
VT.,   Burlington — American   Phono.    Co. 
VA.,  Richmond — C.  B.  Haynes  &  Co. 


WASH.,  Seattle 

Eiler's 


— Bruce  &  Brown  Co.,  Inc. 

Music    House. 


Spokane — Spokane  Phonograph  Co. 
WIS.,   Milwaukee — Lawrence   McGreal. 
CANADA,  Quebec — C.   Robltallle. 

St.  John — W.   H.   Thorne  &  Co.,   Ltd. 

Vancouver — M.  W.  Waitt  &  Co.,  Ltd. 

Toronto — R.   S.  Williams   &    Sons   Co.,   Ltd 

Winnipeg — R.  S.  Williams   &    Sons  Co.,  Ltd 


Broaden 
Your  Field 


— and  increase  your  sales.     A  dealer  makes  a  serious  mistake 
by    selling-  records  and  instruments   for  amusement    purposes 
alone.     There  is  besides  the   amusement  field  the  vast  field  of 
education  from  which  can  be  reaped  an  abundant  business.     Here 
the  dealer  can  increase  the  sale  of  records  to  those  who  already 
own  phonographs,  and   can  sell  both  instruments   and  records  to  a 
very  large  number  of  cash  customers  who  would  never  think  of  buy- 
ing a  phonograph  except  for  educational  purposes.     All  this  is  made 
possible  through 

l.C.S.  LANGUAGE  SYSTEM 

PHONOGRAPH 

There   is   a   great   opportunity   for  you  to   sell   I.  C.  S.   Lan- 
guage  Outfits   to   people  who   are    going   abroad   or  who   desire 
to  learn  a  language  for  the  sake  of  the  knowledge  of  it  alone;  to 
those  who  desire  to  qualify  for  positions  as  translators  and  for- 
eign correspondents;  and  to  foreigners  who  wish  to  learn  to 
speak  English.      No  sledge  hammer  is   needed  to  get  it 
clearly  into  your  head  that    this  presents    a  sure  way 
of   broadening  your   field  of  work    and    increasing 
your    sales.       For    the    sake   of    good    business 
sense,  boom  the  I.  C.  S.  Language  feature  of 
the  business. 

International 
Correspondence   Schools 

SCRANTON,   PA. 


EDISON 
PHONOGMPH 
MONTH 


Vol.  VII 


December,   1909 


No.   12. 


Christmas 
Number- 


^/Te  EDISON  PHONOGRAPH  MONTHLY 


Contents  for  December,  1909 

Short  Sermons  from  Familiar  Texts  ...  1 

The  Message  of  the  Season         .  .  .  .  .2 

About  Those  Attachments  .....  2 

The  Amberola  and  Cygnet  Horn  Situations      .  .  .3 

The  Advertising  Proposition  and  Its  Application    .  .  4 

The  Advance  in  Record  Prices  .  .  .  .5 

A  Trade  Paper  Compliment  ....  5 

The  New  Cut-out  List  .  .  .  .  .6 

Printed  Matter  ......  6 

New  Record  Talent       .....  7-8 

Notes  of  Our  Talent  .....  9 

Our  New  Grand  Opera  List      .  .  .  .  .9 

Selling  the  Goods     .  .  .  .  .  -.10 

Holiday  Window  Cards  .  .  .  .  .11 

The  New  Cygnet  Horn       .  .  .  .  .11 

Mr.  Dolbeer  to  the  Trade  .  .  .  .  .11 

The  Other  13,000 12 

No  Exchange  Permissible         .  .  .  .  .13 

Gem  and  Fireside    .  .  .  .  .  .13 

Two-Page  Magazine  Ad.  ....  14-15 

Canadian  Prosperity  .  .  .  .  .16 

The  Foreigner's  Passion  for  Good  Music         .  .  .17 

The  Tray  System  of  Carrying  Records        .  .  .18-19 

Japanese  Welcomed  by  Thomas  A.  Edison      .  .  .20 

Business  at  the  Factory         .  .  .  .  .20 

Advance  List  of  Edison  Amberol  and  Edison  Standard 

Records  for  February,  1910  .  .  .  21-25 

Trade  Bulletins         .             .             .            .  .            .    25-27 

Suspended  List  .             .             .             .  .             .             .27 

A  True  Story  With  a  Moral  or  Two            .  27 

Advance  List  of  Hawaiian  Edison  Records  .             .             .28 

The  Market  for  High-Grade  Goods            .  .             .          28 

Among  the  Jobbers       .             .             .  .             .             .29 

Numbers  Assigned  for  Use  on  Amberol  Records  .  .          29 


«©£  EDISON 
PHONOGRAPH  MONTHLY 

Published  by  the  National  Phonograph  Co.,  Orange,^  N.y. 

NEW  YORK:   10  FIFTH  AVENUE 

NATIONAL   PHONOGRAPH   CO.,   LTD.,  VICTORIA   ROAD,  WILLESDEN,   LONDON,   N.  W. 

NATIONAL  PHONOGRAPH    CO.   OF    AUSTRALIA,   LTD.,    34.O    KENT  STREET,   SYDNEY,    N.  S.  W. 

MEXICAN    NATIONAL  PHONOGRAPH    CO.,    MEXICO    CITY. 

COMPANIA    EDISON    HISPANO-AMERICANA,    VIAMONTE    515,    BUENOS    AIRES. 

EDISON   GESELLSCHAFT,    M.   B.   H.,  IO    FREDRICHSTRASSE,   BERLIN. 

COMPAGNIE  FRANCAISE   DU   PHONOGRAPHE    EDISON,   42   RUE  DE   PARADIS,   PARIS. 

All  communications  to  The  Phonograph  Monthly  should  be  addressed  to  the  Advertising  Department,  Orange,  N.  J. 


Vol.  VII. 


DECEMBER,  1909 


No.  12 


Short  Sermons 
from  Familiar  Texts 


TEXT: 

"Go  While  the 
Going  is  Good. ' ' 


— Fro? 


The  Red  Mill. 


IT  takes  six  times  as  much 
power  to  start  an  engine  as  it 
does  to  keep  it  going  after  it 
gets  started.  It's  pretty  much 
the  same  way  with  advertising  and 
selling  Phonographs — only  that 
with  no  "let  down"  in  salesman- 
ship after  getting  well  under  way, 
you  gain  at  least  six  times  the  speed 
in  unloading  your  stock  that  you 
had  when  you  began. 

And  when  you  come  to  the  top 
of  the  holiday  season — NOW  — 
"when  the  going  is  good,"  there 
is  no  speed  limit  on  the  sales  you 
ought  make — GO    IT. 

Here's  some  gasoline  for  your 
engine,  too: 


Our  newspaper  advertising,  the 
biggest  newspaper  campaign  ever 
put  out  in  interest  of  a  sound-re- 
producing instrument,  started  in 
October  and  will  continue  right  on 
through  this  holiday  season  clear 
to  the  last  of  May,  giving  your 
sales  enough  momentum  to  carry 
you  over  the  so-called  dull  spots 
on  the  high  speed. 

This  newspaper  advertising 
reaches  55,000,000  people — your 
own  prospects  and  customers — 
nine  times  a  month. 

Your  local  ads  alongside  of  ours 
in  your  newspaper  will  head  the 
holiday  crowds  your  way. 

And,  besides  all  this,  our  maga- 
zine campaign  has  been  increased 
from  full  pages  to  double-pages 
each  month. 

Aren't  we  doing  our  part  ?  Do 
yours — push  this  holiday  opportu- 
nity on  Phonographs  and  Records 
for  all  it's  worth.  Make  it  a  rec- 
ord breaker. 


Edison  Phonograph  Monthly, Dec,  1909 


The  Message  of  The 
Season 

This  is  the  time  for  action, — intelligent,  vigor- 
ous and  persistent  action.  December,  the  usher 
of  the  holiday  season,  that  short  but  joyous 
period  of  the  year  when  rich  and  poor,  old  and 
young,  alike  delve  deep  into  their  store  to  glad- 
den the  hearts  of  friends  or  relatives  by  some 
token  of  love  and  esteem.  December,  the  long 
awaited  twelfth  month,  is  with  us  again.  In 
its  sentimental  significance — and  a  pretty  bit  of 
sentiment  it  is  that  impels  mankind  at  Christ- 
mas time  to  turn  its  thoughts  from  business  ap- 
plication to  the  kindlier  and  more  inspiring 
things  that  go  to  brighten  the  human  pathway 
— its  welcome  rings  from  the  inmost  recesses 
of  our  hearts. 

But  before  we  can  devote  ourselves  to  the 
sentiment  of  the  Yuletide  we  of  the  Phono- 
graph industry  have  a  certain  duty  to  perform 
that  demands  our  immediate  and  undivided  at- 
tention. For  us  the  season  has  an  absorbing 
commercial  significance.  In  common  with  the 
rest  of  the  business  world  we  have  waited  long 
and  patiently  for  its  advent,  eager  and  anxious 
as  the  time  draws  near  to  know  what  may 
be  the  prospects  for  our  particular  line  of  busi- 
ness. We  have  each  (or  should  have)  been 
considering  ways  and  means  to  deflect  our  share 
of  the  holiday  trade  to  ourselves;  studied  how 
best  to  exploit  our  product  in  the  public  mar- 
ket to  render  it  attractive  from  a  purchaser's 
standpoint. 

As  Manufacturers,  we  have  given  you  of  the 
trade  products  of  undeniable  quality  and  at- 
traction ;  have  assisted  you  in  their  exploitation 
by  a  mighty  and  persistent  campaign  of  adver- 
tising, which  is  still  being  waged;  have  aided 
and  encouraged  you  by  suggestion  and  advice 
as  to  the  most  practicable  and  effective  methods 
to  employ  in  the  marketing  of  those  products. 
Our  duty,  therefore,  as  manufacturers,  is  done ; 
yours,  with  the  responsibility  of  the  sales  end 
of  the  industry,  is  only  begun.  For  you  still 
remains  the  task  of  presenting  these  products 
in  your  respective  localities  to  the  best  of  your 
abilities.  Into  the  competition  of  the  holiday 
trade  we  urge  that  you  carry  two  fixed  thoughts 
— Optimism  and  Enthusiasm.  That  is  the  mes- 
sage of  "The  Season," — that  all  your  work  be 
done  with  enthusiasm,  prompted  by  a  feeling  of 
optimism,  genuine  and  deep  laid.  Don't  falter; 
go  ahead  and  persevere  to  the  last  minute. 
With  this  message  and  the  conviction  that  its 
practical  application  will  bring  you  success  un- 
bounded, we  wish  you  all — Jobbers  and  Dealers 
— a  very  Merry  Christmas ! 


About  Those  Attachments 

We  intend  to  keep  on  talking  Amberol  At- 
tachments until  we  succeed  in  impressing  upon 
every  one  of  our  Dealers  the  absolute  and 
crying  necessity  of  giving  this  feature  of  the 
business  his  immediate  and  persistent  atten- 
tion. We  know  that  a  very  large  percentage 
of  the  trade  has  not  taken  up  the  sale  of  Am- 
berol Attachments  except  in  a  perfunctory,  half- 
hearted way.  Whether  or  not  this  has  been 
due  to  local  conditions  we  are,  of  course,  unable 
to  say;  we  only  know  that  there  are  many 
thousands  of  Phonographs  throughout  the  coun- 
try that  have  not  as  yet  been  equipped  with  this 
ingenious  device,  and  whose  owners  of  course 
are  not  aware  of  the  wonderful  amount  and 
quality  of  entertainment  that  is  theirs  for  a 
comparatively  nominal  sum.  We  don't  propose 
that  they  shall  remain  in  ignorance  long  if  our 
advertising  can  reach  them,  and  we  think  it 
can. 

You  may  have  noticed  that  the  Amberol  At- 
tachment and  Amberol  Records  were  the  fea- 
tures of  our  last  month's  newspaper  and  maga- 
zine ads.  Can  you  form  an  idea  of  how  many 
people  those  ads  reached,  and  how  many  ma- 
chines they  will  be  the  means  of  dragging  out 
of  the  dust  and  cobwebs  of  some  dark  corner  ? 
We  know  those  ads  have  sold  a  great  many 
attachments  wherever  the  Dealers  were  wise 
enough  to  take  local  advantage  of  them  by 
approaching  their  old  customers  on  the  subject 
If  you  haven't  done  anything  with  the  attach- 
ment proposition  you  simply  must  get  to  work 
and  give  it  your  immediate  attention,  Mr. 
Dealer.  You  can't  afford  to  lose  any  old  cus- 
tomers. Your  Record  trade  is  the  backbone  of 
your  business;  it  is  the  source  of  a  steady,  as- 
sured income  if  you  look  after  it.  In  justice 
to  yourself  you  must  not  neglect  it.  It's  to  your 
own  good  interest  to  make  every  effort  now  to 
win  back  any  old  customers  who  have  stopped 
buying  Records;  and  you  can  win  them  back 
very  easily  if  you  try. 

The  Amberol  Record  is  the  magnet;  only 
get  it  before  them.  Give  them  a  chance  to  hear 
it  played.  If  they  won't  come  to  you,  go  to 
them.  Send  out  a  machine  equipped  with  an 
Amberol  attachment,  and  some  Amberol  Records 
among  your  old  customers  and  let  them  satisfy 
themselves  of  the  vast  difference  between  the 
two  and  the  four-minute  Records,  as  well  as 
the  small  expenditure  that  will  secure  the  new 
entertainment.  You  will  have  no  trouble  in 
interesting  them.  It  is  safe  to  say  that  those 
Phonograph   owners   who  have   not    put   on   the 


Edison  Phonograph  Monthly,  Dec,  1909 


Attachment  are  not  aware  of  the  splendid  tal- 
ent that  the  playing  time  of  the  Amberol 
Record  permitted  us  to  add  to  our  list.  When 
it  is  demonstrated  to  them  in  their  own  homes 
they  will  be  surprised  at  the  small  expense  of  the 
Attachment  and  the  superiority  of  the  Records, 
and  you  will  have  no  necessity  for  further  argu- 
ments. 

Some  Dealers  find  it  an  excellent  plan  to 
send  out  a  man  with  Attachments  and  Records 
with  the  proposition  to  put  the  Attachment  on 
and  leave  it,  with  a  few  Records,  on  three  or 
five  days'  trial.  The  instances  are  very  few 
where  such  a  proposition  does  not  effect  a  sale. 

If  you  have  not  pushed  the  sale  of  Amberol 
Attachments  because  of  financial  conditions  In 
your  neighborhood  the  time  is  ripe  now,  both 
because  of  the  holiday  trade  and  the  business 
boom.  To  the  man  of  family  the  Attachment, 
with  some  of  the  new  Amberol  Records,  will 
appeal  as  a  sensible  and  very  desirable  Christ- 
mas gift  to  his  family;  and  when  presented  to 
him  in  that  light  he  will  undoubtedly  make  a 
purchase.  If  you  do  not  find  it  feasible  to  use 
an  outside  man  go  after  the  business  by  means  of 
a  personally  signed  letter  and  return  postal  card 
as  outlined  in  the  October  Monthly,  offer- 
ing to  equip  his  machine  with  the  Attachment 
without  cost  at  his  home,  and  at  the  same  time 
repair  and  clean  his  machine.  Give  that  plan 
a  trial  and  watch  results.  You  cannot  afford 
to  have  those  idle  machines  in  your  neighbor- 
hood. It's  in  your  power  to  restore  them  to 
activity. 


The  Amberola  and  Cygnet 
Horn  Situations 

At  this  time  of  the  year  when  we  confidently 
expected,  depending  upon  repeated  assurances  of 
manufacturers,  to  have  the  Amberola  and  Cygnet 
Horn  situations  well  in  hand,  we  find  ourselves 
seriously  handicapped  in  the  production  of  these 
two  most  recent  and  desirable  of  our  products. 
We  have  done  everything  that  lay  in  our  power 
to  supply  the  heavy  initial  orders  of  the  Am- 
berola, have  exhausted  every  resource  that  could 
be  brought  into  requisition  to  accomplish  that 
end ;  but  we  simply  could  not  secure  enough  cab- 
inets from  manufacturers  to  take  care  of  the  un- 
expected volume  of  initial  orders  by  the  date  at 
first  anticipated, — December  1. 

It  is  most  unfortunate,  both  for  the  trade  and 
ourselves,  that  this  condition  of  affairs  exists, 
hut  it  is  a  condition  that  could  not  have  been  fore- 


seen or  anticipated  and  must  be  accepted  as 
philosophically  as  is  possible.  The  plea  of  the 
cabinet  manufacturers  is  the  same  as  is  heard 
among  manufacturers  everywhere,  and  bears  out 
the  prediction  that  was  freely  made  at  the  time 
of  the  financial  depression, — that  when  the  coun- 
try began  to  recover  its  equilibrium  the  volume 
of  the  ensuing  business  would  temporarily  em- 
barrass the  manufacturing  world.  That,  of 
course,  is  little  consolation  in  the  premises;  neith- 
er do  expressions  of  regret  relieve  the  situation. 
Cause  and  effect  are  only  too  familiar;  remedy 
is  the  order  of  the  day.  The  remedy  is  in  sight 
but  we  regret  to  say  that  it  will  not  materialize 
in  time  to  supply  the  entire  requirements  of  the 
holiday  trade. 

The  fraction  of  the  initial  orders  that  we  have 
been  able  to  fill,  and  can  yet  supply  before  Christ- 
mas, has  been  and  will  be  distributed  propor- 
tionately and  without  favor  among  our  Jobbers. 
It  is  but  a  small  proportion  of  the  total,  to  be 
sure,  but  it  will  at  least  permit  of  the  securing  of 
some  holiday  benefits  from  the  new  machine,  in 
that  the  Amberolas  that  reach  the  trade  in  time 
can  be  displayed  and  orders  taken  from  them  for 
future  delivery.  We  are  promised  a  goodly  sup- 
ply of  cabinets  by  the  first  week  in  January, 
which  we  can  equip  and  ship  by  January  15th. 
After  that  time  we  expect  to  be  in  a  position  to 
handle  the  situation  more  easily.  Our  disappoint- 
ment over  the  discouraging  state  of  affairs  is 
partly  relieved  by  the  emphatic  endorsement  that 
has  been  placed  upon  the  Amberola  by  trade, 
press  and  public.  We  are  convinced  that  it  is 
going  to  justify  by  its  salability  all  the  nice  things 
that  have  been  said  about  it. 

The  Cygnet  Horn  situation  is  much  the  same 
in  many  respects  as  the  Amberola,  although  for 
obvious  reasons  hardly  as  regrettable.  We  have 
supplied  a  great  many  orders  and  are  shipping  as 
fast  as  the  horns  can  be  rushed  to  us  from  the 
manufacturers,  so  that  the  market  will  be  fairly 
well  supplied  for  the  holidays.  The  promises  of 
the  manufacturers  are  being  fulfilled  to  the  ex- 
tent of  their  ability,  (of  that  we  have  assured 
ourselves),  and  we  are  confident  that  it  will  be 
only  a  very  short  time  become  the  situation  will 
be  entirely  relieved.  Meanwhile  we  must  crave 
indulgence  during  the  brief  interval  that  will 
elapse  before  we  can  truthfully  say  that  both  the 
Amberola  and  Cygnet  Horn  situations  are  entire- 
ly in  hand.  We  feel  assured  that  if  the  trade 
knew  of  the  extremes  to  which  we  have  resorted 
in  order  to  provide  immediate  relief  they  would 
show  their  appreciation  by  a  corresponding  de- 
gree of  patience. 


Edison  Phonograph  Monthly,  Dec,  1909 


The  Advertising  Proposition 
and  Its  Application 

Our  advertising  is  your  advertising,  Mr. 
Dealer,  and  vice  versa.  In  other  words,  we 
must  get  together  and  systematize  our  work; 
get  down  to  team  work,  as  it  were.  Nothing 
succeeds  like  unity  and  harmony  of  action ;  that's 
an  axiom  as  old  as  time  itself.  So  we  are  go- 
ing to  propose  that  our  monthly  assaults  upon 
the  citadel  of  publicity  be  in  the  nature  of  a 
concerted  attack,  you  to  take  your  inspiration 
from  our  ads  in  magazines  and  papers,  the  while 
not  forgetting  to  keep  up  a  guerilla  warfare  with 
the  other  weapons  at  your  disposal.  Catch  the 
idea?  We  advertise,  say  Amberol  Records,  in  the 
big  magazines  and  newspapers.  That  fixes  Am- 
berol Records  in  the  public  mind,  gives  them  a 
wide  general  publicity.  It's  up  to  you  then  to 
localize  that  publicity,  to  apprise  the  people  of 
your  locality  that  you  are  in  a  position  to  supply 
that  product  in  which  we  have  aroused  public 
interest. 

If  you  are  located  in  one  of  the  cities  whose 
local  paper  is  on  our  advertising  list  you  can 
best  do  that  by  arranging  with  the  papers  to 
place  your  ad  as  near  as  possible  to  ours.  That 
is  the  plan  followed  by  John  Wanamaker,  who 
is  conceded  to  be  one  of  the  most  extensive  and 
persistent  advertisers  in  the  country.  On  Octo- 
ber 23rd,  our  ten-inch  three-column  ad  in  the 
New  York  Evening  Journal,  advertising  Am- 
berol Records,  was  followed  by  his  three-column 
5^2-inch  ad  advertising  that  he  sold  Amberol 
Records  and  offering  Amberol  Attachments  on 
easy  terms  of  payment.  On  that  date  the  same 
advertisement  appeared  in  thirteen  papers  in 
New  York  and  vicinity,  and  on  the  following 
Monday  in  four  Philadelphia  papers.  Don't 
you  see  the  ingenuity  of  the  scheme?  John 
Wanamaker's  name  and  place  of  business  be- 
comes instantly  identified  in  the  reader's  mind 
with  Edison  Amberol  Records  and  Attachments. 
Result:  The  impression  brings  the  prospective 
customer  direct  to  John  Wanamaker!  Think  that 
over  at  least  twice  before  you  proceed  to  read 
any   further. 

If  you  are  off  our  newspaper  circuit  you 
should  follow  the  suggestions  given  in  our  mag- 
azine advertisement  in  preparing  your  local 
paper  ad.  In  December  we  are  featuring  the 
Edison  Phonograph  in  magazines  and  impressing 
its  desirability  as  a  Christmas  gift  upon  the  pub- 
lic. There's  the  impression  again.  Now  while 
that  impression  lasts,  and  it  will  last  all  month, 
tell    the    people    of   your    city   or   town    that   you 


sell  the  ideal  Christmas  gift  for  the  home,  the 
most  perfect  musical  instrument  that  man's  in- 
genuity has  yet  devised.  That's  a  strong  point 
to  dwell  upon, — the  wealth  of  pleasure  and  en- 
tertainment that  the  Phonograph  brings  to  the 
home.  Of  course  you  realize  how  the  public  at 
this  time  of  the  year  searches  the  columns  of  the 
magazines  and  newspapers  for  holiday  inspira- 
tions. During  this  month  they  will  see  the 
Edison  Phonograph  illustrated  and  extolled  in 
alluring  phrase  in  the  leading  magazines  and 
newspapers  throughout  the  country.  The  more 
frequently  the  Edison  Phonograph  meets  their 
gaze  the  deeper  and  more  lasting  the  impression 
it  will  make  in  their  minds. 

Those  ads  are  working  now,  Mr.  Dealer. 
Night  and  day  they  are  doing  herculean  work 
in  shop,  office,  street  and  home.  They  are  as- 
sociating the  Edison  Phonograph  inseparably 
in  the  public  mind  with  the  Christmas  idea.  If 
you  intend  to  get  your  share  of  the  benefit  of 
that  publicity  you  must  work  at  once  by  get- 
ting your  ads  into  your  local  papers.  This  is 
the  acceptable  time  for  your  local  advertising; 
not  a  week  before  Christmas,  when  holiday 
shoppers  have  made  up  their  minds  what  they 
are  going  to  purchase.  And  be  liberal  in  your 
newspaper  advertising  this  year,  Mr.  Dealer, 
if  you  never  were  before.  Don't  make  the  mis- 
take of  being  too  economical  on  that  point  or 
you  will  lose  out.  There  is  nothing  to  gain  and 
everything  to  lose  by  such  economy. 

We  don't  only  preach  that  doctrine;  we  prac- 
tice it.  Our  newspaper  ads  alone  for  Decem- 
ber, as  they  did  in  November,  will  reach  11,000,- 
000  out  of  the  16,000.000  families  in  the  United 
States— 55,000,000  out  of  80,000,000  people  nine 
times  a  month.  Stupendous  figures  those,  but  their 
authenticity  is  proved  by  the  certified  circulation 
Ox  the  publications  themselves.  Just  imitate  that 
example  in  proportion,  Mr.  Dealer.  Extend 
yourself  a  little  more  than  usual  during  the 
coming  month  and  you'll  have  cause  to  con- 
gratulate   yourself    after    the    holidays. 


Correction 

In  the  Bulletin  issued  by  our  Sales  Depart- 
ment to  the  trade  covering  the  Amberola,  a 
slight  error  was  made.  The  height  of  the  cab- 
inet for  this  machine  was  here  given  as  42 
inches.  Its  correct  height  is  49  inches,  as  stated 
in  the  other  forms  we  have  issued  on  the  outfit 
in    question. 


Get   you    mind    on    that    Xmas    window    noiv. 
Don't  delay — time's  too  precious. 


Edison  Phonograph  Monthly,  Dec,  1909 


The  Advance  in  Record 
Prices 

The  slight  advance  made  in  the  prices  of  our 
Records  to  the  trade  has  been  received  by  both 
Jobbers  and  Dealers  in  a  spirit  that  is  eloquent 
of  the  confidence  they  repose  in  our  decisions 
and  statements.  We  have  yet  to  hear  a  word  of 
protest  against  the  advance;  on  the  contrary,  in 
personal  interview  and  letter  we  have  been 
given  assurance  by  a  large  proportion  of  the 
trade  of  their  entire  satisfaction  with  the  new 
arrangement.  An  example  of  this  assurance  is 
the  following  letter  under  date  of  November  11, 
from  the  Haller  Music  Co.,  Edison  Dealers  of 
Blair,   Neb.: 

"We  are  in  receipt  of  your  notice  of  raise  in 
prices  on  January  1st  and  are  pleased  to  say  that 
we   are  perfectly   satisfied. 

We  trust  you,  inasmuch  as  you  have  volun- 
teered to  reduce  prices  heretofore,  and  have  given 
the  trade  the  opportunity  to  keep  their  stock  in 
good  salable  shape  by  exchanging,  etc. ;  also,  as 
you  say,  by  perfecting  the  goods,  and  by  many 
other  favors  shown  us — we  say,  we  fully  trust 
you  and  believe  your  claims  are  just. 

The  National  Phonograph  Company  have  cer- 
tainly endeared  themselves  to  the  trade  by  the 
course  they  have  taken  in  all  matters  in  the  past, 
and  we  are  encouraged  to  labor  to  the  best  inter- 
ests of  one  another." 

The  above  is  a  sample  of  many.  Our  surprise 
at  this  remarkable  unanimity  of  feeling  on  the 
subject  is  exceeded  only  by  the  deep  gratification 
we  feel  at  such  an  expression  of  confidence.  It 
was  quite  natural  to  expect  that  there  would  be 
some  objections  to  the  increase,  slight  as  it  is; 
the  fact  that  there  have  been  absolutely  none 
convinces  us  that  the  trade  has  implicit  faith  in 
our  statement  when  we  say  that  the  advance  is 
justified  for  the  very  excellent  reasons  enumer- 
ated in  our  Sales  Department  bulletin  No.  40  re- 
printed on  page  25  of  this  number.  We  are 
proud,  immensely  proud,  of  this  testimonial  from 
our  Jobbers  and  Dealers,  and  hasten  to  give  as- 
surance of  our  deep  appreciation.  It  shall  be  our 
constant  endeavor  in  the  future  to  cement  stronger 
than  ever  the  friendly  relations  that  exist  be- 
tween us  and  the  distributive  branches  of  the 
trade. 

The  reasons  that  prompted  the  advance,  as  well 
as  the  practical  illustration  of  the  fact  that  the 
new  arrangement  works  out  with  but  little  ad- 
ditional cost  and  considerable  advantages  to  the 
trade,  are  so  well  and  thoroughly  set  forth  in  our 
bulletin    that   elaboration    is    unnecessary. 

We  would  suggest  that  the  bulletin  be  re-read 
by  Dealers  in  order  that  its  provisions  in  respect 
to  Jobbers'  aceptance  of  orders  at  the  old  prices 


may  be  thoroughly  familiar.  In  our  January  1 
issue  we  shall  print  for  the  benefit  of  the  trade 
a  table  that  will  show  gross  and  net  (less  llAr'r) 
extensions  of  all  quantities  of  Records  from  one 
to  one  hundred  at  the  new  prices.  This  will 
comprehend  the  four  types  of  Records  and  will  be 
invaluable  for  purposes  of  extension  and  com- 
parison of  invoices. 


A  Trade  Paper  Compliment 

As  will  be  noted  in  the  four-page  advertise- 
ments of  the  National  Phonograph  Co.,  Orange, 
N.  J.,  in  this  issue  of  The  World,  they  have  in- 
augurated one  of  the  greatest  campaigns  of  pub- 
licity and  exploitation  of  their  products  known  in 
the  talking  machine  trade.  Daily  newspapers  in 
all  parts  of  the  country  are  being  used,  samples 
of  the  advertisements  being  exhibited,  with  the 
size,  date  of  insertion,  etc.  In  the  magazines 
double  pages  will  be  employed,  in  the  choicest 
positions,  many  covers  being  under  contract.  By 
this  extraordinary  and  stupendous  expenditure  of 
money  the  Edison  phonograph  and  its  manifold 
advantages  of  entertainment  will  reach  "55,000,- 
000  people  and  16,000,000  homes  nine  times  every 
month."  This  may  well  be  termed  the  opening 
gun  for  the  holiday  trade,  and  such  a  magnifi- 
cent undertaking  on  the  part  of  the  National  Co. 
to  popularize  their  goods  and  create  a  substantial 
market  is  solely  in  the  interest  of  the  dealer. 
It  is  therefore  up  to  the  dealer  to  second  and 
aid  this  splendid  work  by  following  it  up  with 
local  advertising.  Every  effort  should  be  made 
by  Edison  Dealers  to  reap  the  full  benefit  of  this 
great  and  effective  campaign  in  every  way  pos- 
sible at  their  command.  Trade  is  brought  di- 
rectly to  their  doors,  and  it  remains  for  them  to 
"close  the  deal." — Talking  Machine  World. 


Machine  Stolen 

Home  Phonograph  No.  339,082.  The  trade  is 
requested  to  advise  our  Agreement  Department 
as  promptly  as  possible  of  any  information  that 
may  come  to  their  notice  in  regard  to  this  ma- 
chine. We  trust  that  Dealers  generally  will  not 
lose  sight  of  this  and  requests  of  a  similar  nature 
which  may  be  made  in  the  future. 


WANTED— Dealer*  in  all  cities  not  now  represented 
to  handle  the  Edison  Business  Phonograph.  The  de- 
mand for  this  up-to-date  device  for  handling  business 
correspondence  is  rapidly  growing  and  Dealers  who 
take  on  this  line  now  will  not  only  profit  from  the 
start  but  will  have  a  franchise  that  will  be  more  and 
more  valuable  as  time  passes.  Write  for  particulars  to 
Edison  Business  Phonograph  Co.,  Orange,  N.  J. 


Edison  Phonograph  Monthly,  Dec,  1909 


The  New  Cut-out  List 

On  page  27  of  this  issue,  we  print  the  num- 
bers of  300  Standard  Two-Minute  Records  that 
will  be  dropped  from  our  catalog  February  1st, 
1910.  These  Records  may  be  returned  after  that 
date,  in  accordance  with  the  provisions  of  the 
continuous  exchange  proposition.  It  seems 
hardly  necessary  at  this  time  to  call  the  at- 
tention of  the  trade  to  the  salient  features  of  this 
most  attractive  proposition.  Most  of  our  Job- 
bers and  Dealers  are  thoroughly  familiar  with 
it,  and  space  is  too  valuable  to  utilize  in  re- 
hearsing its  details  for  the  benefit  of  those  few 
who  have  not  taken  the  trouble  to  familiarize 
themselves  with  its  provisions.  We  do  w'sh, 
however,  to  impress  upon  the  trade  the  advisa- 
bility and  wisdom  of  keeping  in  stock,  for  a  time 
at  least,  the  300  cut-outs.  There  is  no  occa- 
sion for  hurry  whatever  in  returning  these 
Records.  According  to  the  terms  of  the  con- 
tinuous exchange  proposition  they  may  be  re- 
turned at  any  time  and  credit  will  be  given. 

There  are  many  good  and  excellent  reasons  to 
advance  against  the  immediate  return  of  the  cut- 
outs and  for  their  retention,  the  most  formid- 
able of  which,  and  one  that  is  worthy  of  the 
serious  consideration  of  every  Jobber  and  Dealer, 
is  the  fact  that  these  numbers  appear  in  thou- 
sands of  catalogs  which  will  be  in  the  hands 
of  Phonograph  users  for  a  very  long  time  to 
come.  Quite  naturally,  therefore,  there  will 
continue  to  be  an  active  demand  for  these 
Records,  and  for  that  reason  it  would  be  the 
height  of  folly  to  remove  them  from  stock. 
There  is  a  demand  for  them  at  the  present 
time,  and  we  sincerely  regret  the  necessity  of 
being  compelled  to  drop  these  excellent  selec- 
tions from  our  catalog.  It  is  done,  however, 
merely  as  a  convenience  to  the  trade  and  in 
response  to  their  demand  for  a  reduction  in  the 
catalog  list. 

The  demand  that  exists  for  these  Records 
should  clean  up  practically  all  of  the  present 
stock  that  Jobbers  and  Dealers  have  on  hand. 
We  urge  that  the  trade  make  every  possible 
effort  to  dispose  of  these  cut-outs  instead  of 
returning  them  to  us.  The  dropping  of  the 
numbers  from  our  catalog  is  an  accommodation 
on  our  part  that  entails  a  considerable  loss  in 
business  for  us.  This  should  be  taken  into  con- 
sideration by  the  trade  and  reciprocity  shown 
in  an  unusual  effort  to  dispose  of  the  selections 
by  giving  them  preference  in  sales.  We  feel 
that  this  is  the  least  that  could  be  done  to 
show  appreciation  for  this  sacrifice  on  our  part. 


Printed  Matter 

For  the  holiday  season,  three  special  forms 
have  been  prepared,  viz.:  No.  1680,  Hanger, 
lithographed  in  five  colors,  showing  the  Edison 
Fireside  Phonograph  with  part  of  a  Christmas 
tree  in  the  background,  and  with  caption,  "Make 
this  a  Record  Christmas  by  giving  the  Edison 
Phonograph  and  Amberol  Records";  No.  1690, 
four-page  folder,  in  three  printings,  with  prac- 
tically the  same  design  as  on  the  Hanger,  but 
showing  a  Home  outfit  in  place  of  the  Fireside; 
and  No.  1699,  Bulletin  of  Records  especially  suit- 
able for  this  season  of  the  year.  The  latter  form 
is  in  two  colors,  red  and  green. 

By  the  time  this  issue  of  The  Monthly  reach- 
es Dealers,  we  hope  to  have  quantities  of  all 
of  the  above  forms  in  the  hands  of  Jobbers.  We 
cannot  mail  copies  direct  to  Dealers.  The  trade 
should  remember,  in  connection  with  all  new 
forms  of  advertising  matter,  that  delays  of  one 
kind  or  another  are  very  likely  to  occur  in  the 
distribution  of  them.  Therefore,  if  a  Jobber  can- 
not fill  your  order  promptly,  it  quite  frequently 
happens  that  he  is  not  entirely  to  blame.  Job- 
bers should  give  us  their  kind  indulgence,  and 
Dealers  should,  in  turn,  be  willing  to  bear  with 
Jobbers,  when  instances  of  delayed  shipment  oc- 
cur. However,  just  as  soon  as  you  do  get  a 
quantity  of  the  Christmas  advertising  matter, 
arrange  to  make  quick  distribution  to  the  names 
of  prospects  on  your  mailing  list,  for  the  time  for 
holiday  business  is  short. 

All  Jobbers  are  being  sent  a  supply  of  plac- 
ards, 14x21  inches  in  size,  printed  in  red  and 
black  on  buff  stock,  bearing  Form  No.  1689,  and 
reading,  "You  can  "Amberolize"  your  Edison 
Phonograph  at  small  Cost.  Ask  for  particulars." 
This  placard,  as  is  evident,  is  to  assist  Dealers 
in  their  efforts  to  sell  combination  attachments. 
The  word  "Amberolize"  has  been  "coined"  and 
Phonograph  owners  may  wonder  what  it  means. 
It's  up  to  the  Dealer  to  explain.  Consequently, 
it  will  be  to  your  advantage  to  get  one  of  the 
cards,  if  you  are  carrying  attachments  in  stock, 
and    display   it   prominently. 

A  word  about  printed  matter  on  the  Amberola 
and  Grand  Opera  Amberol  Records:  Some  ship- 
ments of  these  goods  have  gone  to  the  Pacific 
Coast,  via  freight,  but  we  will  make  mail  or 
express  shipments  of  the  advertising  matter  so 
as  to  reach  Jobbers  there  with  the  machines. 
The  rest  of  the  trade  will  be  taken  care  of  as 
promptly  as  our  printers  deliver  the  forms  in 
question. 


Edison  Phonograph  Monthly,  Dec,  1909 

Mexican  Talent 


JORDA-ROCABRUNA  QUINTET 


The  Jorda-Rocabruna  Quintet,  whose  first 
Record  appeared  in  our  January  list  (No.  333, 
"Monte  Cristo  Waltz"),  is  a  unique  organiza- 
tion, undoubtedly  the  best  orchestra  in  the  City 
of  Mexico.  Under  the  joint  leadership  of  Srs. 
Jose  Rocabruna  and  Luis  G.  Jorda  it  has  at- 
tained a  distinction  unrivalled.  It  is  composed 
of  a  first  and  second  violin,  violincello,  piano, 
and  organ.  Sr.  Jose  Rocabruna,  the  first  violin, 
is  immensely  popular,  not  only  in  Mexico  but 
in   the   capitals   of   Europe    and    South   America. 


His  violin,  made  by  the  celebrated  Italian  violin 
maker,  Amati,  is  nearly  four  hundred  years  old 
and  valued  at  $3,000.  Sr.  Luis  G.  Jorda,  whose 
place  is  at  the  piano,  is  one  of  Mexico's  best 
composers,  and  has  written  many  beautiful  dance 
pieces  and  operettas.  We  have  secured  a  total 
of  thirty-two  selections  (12  Amberol  and  20 
standard)  by  this  quintette,  comprising  some  en- 
chanting dances  as  well  as  classical  and  operatic 
pieces.  They  have  made  Records  for  no  other 
company. 


Harvey  Hindermeyer 

Harvey  Hindermeyer  is  a  well  known  tenor 
soloist  whose  work  on  the  concert  stage  has  won 
him  a  national  reputation.  In  addition  to  pos- 
sessing a  voice  of  unusual  range  and  sweetness 
Mr.  Hindermeyer  has  a  distinctness  of  enuncia- 
tion which  will  at  once  commend  him  to  the 
Phonograph  public.  It  is  the  addition  of  such 
noted  artists  as  Mr.  Hindemeyer  to  Edison  ranks 
that  is  elevating  the  Phonograph  to  its  proper 
place  in  the  category  of  musical  instruments  and 
in  the  eyes  of  the  public. 


The  Vienna  Instrumental 
Quartet 

The  Vienna  Instrumental  Quartet  is  composed 
of  four  artists  who,  after  careful  study  in  cele- 
brated European  institutions,  have  devoted 
themselves  to  an  art  which  in  adequate  inter- 
pretation equals  the  importance  and  significance 
of  what  is  generally  indicated  as  a  classic  art. 
The    leader,    Ludwig    Schonberger,    a    native    of 


Vienna,  is  the  late  leader  of  the  Imperial  Burg- 
Theater  of  that  city,  and  the  favorite  pupil  of 
Joachim.  Licco  I.  Liggy,  the  "youthful  mas- 
ter," and  Otto  Krist,  violincello  virtuoso,  are 
also  natives  of  Vienna  and  graduates  of  the 
Conservatory.  Jacques  Griinberg  is  a  well- 
known  European  pianist  whose  concert  tours 
throughout  the  continent  and  this  country  have 
been  signally  successful. 


Stella  Mayhew 

Stella  Mayhew,  who  is  introduced  to  the  Edi- 
son Phonograph  public  by  Record  No.  10298, 
February  list,  is  a  well  known  star  of  the  vau- 
deville and  burlesque  stage.  Her  first  number 
is  a  delicate  (?)  bit  of  sarcasm  directed  at  her 
inclination  to  embonpoint,  which  is  manifest  in 
her  picture.  Miss  Mayhew  is  a  general  favor- 
ite with  the  theatrical  public  and  we  feel  pretty 
sure  that  the  Phonograph  public  will  think 
equally  well  of  her.  She  has  a  style  of  ex- 
pression and  an  individuality  all  her  own,  which 
is    the    chief    asset    of    every    successful    artist. 


8  Edison  Phonograph  Monthly,  Dec,  1909 


New  Edison  Record  Talent 


VIENNA  INSTRUMENTAL  QUARTET 


HARVEY  HINDERMEYER 


STELLA  MAYHEW 


Edison  Phonograph  Monthly,  Dec,  1909 


Notes  of  Our  Talent 

Advertising    Food    for    the     Dealer. 

Leo  Slezak,  the  Austro-Germanic  tenor,  as  was 
predicted  in  the  Monthly,  is  the  sensation  of  the 
operatic  world.  His  initial  appearance  at  the 
Metropolitan  Opera  House,  New  York,  on  the 
evening  of  November  17,  in  the  role  of  "Otello" 
stamped  him  as  one  of  the  greatest  operatic 
artists  of  the  day.  Read  the  following  clippings 
from  press  comments: 

His  voice  is  tremendous  in  its  dramatic  moments, 
and  when  he  employs  it  lyrically  it  is  fresh  and  beau- 
tiful in  its  quality.  He  has  been  compared  to 
Tamagno,  and  his  voice  has  'some  of  the  brutal 
dramatic  strength  of  that  famous  tenor,  but  it  is  far 
more     beautiful     in     moments     of     tenderness. — N.     Y. 

A  tenor  of  prodigious  physical  height  and  of  lofty 
artistic  stature.  His  voice  is  robust  and  of  much 
beauty    throughout    its   range. — The    Sun. 

This  giant  has  a  voice  that  is  passionate,  powerful 
and  penetrating.—^.   Y.  American. 

Out  of  the  aggregation  of  singers,  his  gigantic  hgure 
looming  high  like  a  giant  of  mythology,  emerged  vic- 
toriously Leo  Slezak,  the  most  imposing  dramatic  tenor 
New  Yorkers  have  heard  since  the  days  of  Tamagno. 
*  *  *  *  In  the  intermission  his  name  was  on  every 
lip,  and  his  appearance  before  the  curtain  at  the  close 
of  each  act  was  a  signal  for  tumultous  applause. — 
Y.   Press. 


Mile.  Blanche  Arral,  who  recently  made  her 
debut  in  Carnegie  Hall,  New  York,  received  the 
most  flattering  praise  from  the  Metropolitan 
press.     Here  are  one  or  two  samples: 

A  voice  of  much  natural  beauty,  clear,  vibrant  and 
flexible.— N.   Y.  Press. 

Her  voice  is  powerful  and  well  under  her  com- 
mand.— N.    Y.    Times. 

An  artist  of  distinction  and  ability. — N.  Y. 
American. 


Riccardo  Martin  is  singing  again  this  season 
with  the  Metropolitan  Opera  House  (New  York) 
forces  and  is  eclipsing  his  successes  of  last  year. 

Florencio  Constantino,  the  great  Spanish  tenor, 
was  the  "star"  at  the  opening  of  Boston's  million- 
dollar  opera  house  on  the  evening  of  November 
8.  His  reception  was  in  the  nature  of  an  ova- 
tion, and  he  did  not  disappoint  his  thousands  of 
admirers  who  were  vociferous  in  their  applause 
of  his  efforts. 


Harry  Lauder  has  retained  all  his  old  friends 
and  made  many  new  ones  during  a  protracted 
stay  in  New  York.  No  comedian  on  the  stage 
to-day  vies  with  him  in  popularity,  as  is  evident 
from  the  packed  houses  that  greet  his  every 
appearance.  He  is  featuring  "Bonnie  Leezie 
Lindsay"  at  all  performances  as  well  as  his  old 
favorites,  "Fou  the  Noo"  and  "She's  Ma  Daisy." 


director's  baton  made  of  an  unusually  big  piece 
of  coal  resembling  a  black  agate  and  studded 
with  "sulphur  diamonds."  "Old  Dutch"  is  now 
being  presented  at  the  Herald  Square  Theatre, 
New    York. 


"Old  Dutch,"  the  new  musical  farce  in  which 
Lew  Fields  is  now  appearing,  has  been  pro- 
nounced an  unqualified  success.  It  is  said  to 
contain  some  of  the  catchiest  numbers  that  Her- 
bert has  yet  composed.  After  its  initial  per- 
formance at  Williamsport,  Pa.,  on  November  6, 
Daniel  Hart,  president  of  the  International 
Press  Club,  who  is  also  city  treasurer  of  Wilkes- 
barre,   presented  Victor  Herbert  with  a  musical 


Reed  Miller,  Reinald  Werrenrath,  Florence 
Hinkle,  Earl  Cartwright,  Harvey  Hindermeyer 
and  Jean  Schwiller  are  some  of  the  Edison  tal- 
ent who  will  be  heard  on  the  concert  stage 
throughout  the   country   this  season. 


Albert  Spalding,  the  brillant  young  American 
violinist,  is  now  engaged  'n  an  extended  Euro- 
pean tour  and  winning  deserved  success. 


John  Philip  Sousa  is  still  on  tour  with  his 
famous  band,  eclipsing  his  successes  of  previous 
years.  His  tour  will  end  with  a  concert  at  the 
New  York  Hippodrome  on  December  12. 


Our  New  Grand  Opera  List 

We  are  proud  to  be  able  to  say  that  the  initial 
orders  for  our  new  Grand  Opera  Amberol  Rec- 
ords are  highly  satisfactory;  in  fact,  we  must 
confess  that  we  are  quite  surprised  at  their  vol- 
ume, considering  that  with  but  two  exceptions 
the  artists,  although  ranking  high  in  the  operatic 
circles  of  their  native  lands,  are  comparatively 
unknown  in  this  country.  With  but  one  ex- 
ception they  are  new  additions  to  our  Grand 
Opera  talent.  That  our  claims  in  respect  to  their 
ability  are  verified  in  fact  may  be  seen  from 
the  flattering  press  notices  that  followed  the  re- 
cent initial  appearance  of  two  of  these  artists 
in  this  country.  As  the  singers  become  better 
known  to  the  American  public  their  Records  will 
increase  in  popularity. 

We  attribute  the  heavy  initial  orders  to  the 
fact  that  the  trade  recognizes  in  a  four-minute 
operatic  selection  a  Record  that  is  destined  to 
be  immensely  popular  with  the  musical  public. 
No  Dealer  will  make  a  mistake  in  ordering  a 
supply  of  these  Records.  The  instantaneous 
appeal  that  the  domestic  Amberola  made  to 
popular  favor  may  be  safely  taken  as  a  criterion 
by  which  to  judge  the  reception  that  longer- 
playing  Grand  Opera  Records  will  meet  at  the 
hands  of  lovers  of  the  high-class  of  music.  In  re- 
spect to  selection,  rendition  and  recording  these 
Records  are  not  surpassed  by  any  Phonograph 
Records  now  before  the  public.  We  are  greatly 
encouraged  by  the  manner  in  which  the  trade 
has  expressed  its  approval  of  our  efforts  so  far 
to  build  up  a  catalogue  of  Amberol  Operatic 
selections  and  shall  spare  no  pains  or  expense  to 
supplement  the  present  list  in  the  near  future  by 
adding  numbers  of  equal  popularity  and  excel- 
lence. 


10        Edison  Phonograph  Monthly,  Dec. ,  1909 

Selling  the  Goods 


Going  After  It 

There  are  two  ways  of  doing  business,  going 
after  it  and  waiting  for  it  to  come  to  you.  For- 
get the  latter  way.  It  died  several  years  ago, 
and  time  is  too  precious  to  waste  on  post-mor- 
tems. 

Going  after  it  is  the  principle  of  the  new 
order  business, — Going  after  it,  getting  it  and 
holding   it. 

You  can  do  all  of  these  things,  better  and  more 
easily  now  than  at  any  other  time  of  the  year, 
because  the  public  is  more  susceptible  and  open 
to  suggestions  at  the  holiday  season ;  and  there 
are  a  thousand  and  one  reasons  why  you  will 
have  to  do  them  too,  the  most  urgent  of  which 
is  the  fact  that  all  your  competitors  are  doing 
it.  If  you  don't  do  it,  you  lose  out;  your  com- 
petitors win. 

You  have  only  a  couple  of  weeks  left  to  make 
your  bid  for  the  holiday  dollars.  We  take  it  for 
granted  that  you  have  the  stock,  handily  and 
neatly  arranged.     If  you  haven't, — no  use ! 

If  you  have,  then  about  your  windows.  Your 
window  is  the  frame  that  holds  for  the  holiday 
shoppers  the  picture  of  your  goods.  If  the  pic- 
ture is  well  conceived  it  attracts,  and  vice  versa. 
Give  thought  then  to  your  window  arrangement. 
Of  course  it  must  have  a  suggestion  of  Christ- 
mas, the  more  original  and  unique  the  better. 
Don't  forget  that  window.     Arrange  it  now. 

Your  ad.  In  another  column  we  discussed 
newspaper  ads.  We  said  nothing  of  concerts, 
however,  which  is  the  most  attractive  form  of 
advertising.  You  ought  to  give  nightly  concerts 
from  now  on,  and  advertise  them  by  newspaper, 
by  mail  and  by  transparency.  In  short,  advertise 
your  concerts  and  your  line  by  every  practical 
method  you  can  devise.  It  will  all  come  back  to 
you. 

Work  your  mailing  list  at  once  with  a  good, 
concise  and  pointed  letter.  Emphasize  the  Pho- 
nograph's superior  claims  as  a  holiday  gift.  This 
is  the  time  of  the  year  when  people  absorb  every 
word  of  holiday  literature.    Don't  forget  that. 

Home  demonstration.  You  ought  to  work  this 
end  of  the  selling  game  for  all  its  worth.  It 
will  bring  you  in  contact  with  the  people  who  are 
still  skeptical  of  the  Phonograph's  improvement, 
and  who  don't  respond  to  invitations  to  your 
store.  You  can  "get"  them  at  their  home,  their 
vulnerable  spot,  if  you  go  after  them. 


Whatever  you  do,  put  enthusiasm  into  it. 
Make  your  clerks  do  likewise.  Tell  them  to 
smile  and  be  courteous.  Good  nature  is  con- 
tagious with  the  holiday  crowd.  They  have  no 
use   for  a   "grouch." 

These  are  a  few  suggestions  for  going  after 
the  holiday  trade.  Think  them  over.  And 
above  all  don't  delay.    Do  it  now. 


A  man  once  came  to  Stuyvesant  Fish  with 
a  hard  luck  story  about  continued  business 
failure.     Mr.  Fish  said: 

"Your  goods  last  too  long.  Why  don't  you 
go    into   the    soap    business?" 

The  man  took  the  tip  and  made  a  fortune. 

The  Phonograph  lasts  a  lifetime — but  the 
novelty  of  a  popular  song  Record  only  lasts 
about  as  long  as  a  cake  of  soap. 

The  difference  in  the  size  of  the  profit  on  a 
Phonograph  Record  and  that  of  a  cake  of  soap  is 
like  the  difference  between  "breakfast  for  noth- 
ing"   and   "nothing  for   breakfast." 

The  popular  song  Record  is  a  fortune  builder 
for  you  because  its  novelty  wears  out  quick. 

Here's  one  good  way  to  look  at  your  proposi- 
tion: 

Consider  that  selling  Records  is  your  main 
business.  Regard  every  Phonograph  you  sell  as 
simply  the  establishing  of  a  local  sales  manager 
— the  natural  outlet  for  your  goods. 

The  more  "local  agents"  you  have  out,  the 
more  goods  you  sell — just  as  we  sell  more  goods 
now,  through  you  and  the  other  13,000  Dealers, 
than  we  did  when  there  were  only  5,000  Dealers 
handling  our  goods. 

The  Records  follow  the  Phonograph,  but 
you've  got  to  keep  the  interest  up— don't  let 
your  "local  agents"  shirk  on  the  job. 

Keep  "The  Phonogram"  and  all  Record  lists 
going  out  all  the  time  to  help  the  Phonograph 
make  sales — just  as  we  keep  our  big  ads  going 
in  magazines  and  newspapers  month  after 
month,  to  help  you  bring  the  money  home. 

There  is  no  other  business  in  which  you 
can  make  every  intial  sale  an  active  sales  man- 
ager for  life.  Every  Phonograph  you  sell  brings 
not  only  its  own  substantial  profit,  but  makes 
just  so  much  increase  in  your  annual  income 
as  long  as  you  stay  in  business. 

The  Records  follow  the  Phonograph — keep  the 
interest  alive. 


Edison  Phonograph  Monthly,  Dec,  1909        11 


Holiday  Window  Cards 

A  few  suggestions  for  display  cards.  Every 
Dealer  realizes  the  necessity  of  appropriately 
worded  cards.  Here  are  a  few  ideas.  We  don't 
claim  superiority  for  them,  but  they  may  help 
you  to  originate  something  better.  If  they  don't, 
use  these ;  they  sound  pretty  good  to  us, — they're 
expressive  at  least.  Transfer  them  as  legibly 
and  neatly  as  possible  to  cardboard  and  use 
a  few  in  your  holiday  window. 

A  man's  home  is  his  castle.  Our  "Home" 
is  music  for  the  castle  all  the  year  round.  Step 
inside  and  we'll  prove  it. 


Looking  for  an  inspiration?  Come  inside 
and  I'll  sing  one  to  you.  1  am  the  Edison 
Phonograph — the  universal  singer. 


I  sing  of  Xmas  joys  in  all  lands  and  tongues. 
I  am  about  to  sing  "  Angels  From  the  Realms 
of  Glory."     Come  inside  and  sit  down. 


I  bring  joy  and  good  cheer  at  Xmas.  I  con- 
tinue to  do  so  all  the  year  afterward.  I  am 
the  Edison  Phonograph. 


Santa  Claus  speaks  to  the  little  ones  through 
the  horn  of  an  Edison  Phonograph. 


Don't  go  to  the  theatre  on  Xmas.  Bring  the 
theatre  home  to  your  family  by  means  of  an 
Edison  Phonograph. 


An  Edison  Phonograph   is  a  present  for  the 
entire  family. 


The  New  Cygnet  Horn 

Dealers  will  do  well  to  feature  the  new 
Edison  Cygnet  Horn  in  all  their  talks  and  letters 
to  prospective  customers,  during  the  holidays 
especially.  Dilate  upon  its  graceful  outlines 
and  the  economy  of  space  it  effects.  The  latter 
is  its  big,  appealing  talking-point,  and  really 
commends  it  without  any  further  argument.  The 
Cygnet  Horn  is  a  tremendous  boost  to  the  Edi- 
son Phonograph.  It  will  recommend  the  in- 
strument to  thousands  of  people  who  formerly 
found  fault  with  the  Phonograph  because  of  the 
old  style  horn,  which  usurps  a  considerable 
amount  of  space. 

The  Edison  Phonograph,  equipped  with  this 
Cygnet  Horn  is  vastly  more  artistic  in  appear- 
ance than  it  is  when  the  straight  horn  forms 
part  of  the  equipment,  and  the  public  has  been 
quick  to  recognize  the  fact.  Boost  the  Cygnet 
Horn  out  of  reciprocity,  Mr.  Dealer,  for  it  is 
boosting  the  Edison  Phonograph  for  you.  The 
popularity  of  a  product  is  the  Dealer's  cue  to 
feature  it  in  his  sales.     Enough  said. 


Mr.  Dolbeer  to  the  Trade 

The  following  letter  from  Sales  Manager  F. 
K.  Dolbeer  under  date  of  November  18,  is  print- 
ed here  for  the  benefit  of  those  Dealers  who  may 
have  overlooked  the  original.  It  is  to  be  hoped 
that  the  suggestions  it  embodies  will  be  carefully 
read  and  followed,  not  only  during  the  holiday 
period  but  subsequently,  for  they  are  equally 
appropriate  at  all  times  of  the  year: 

TO  THE  TRADE: 

Edison  Dealers  should  now  be  alive  to  the 
fact: 

That  with  the  approach  of  the  "holiday  sea- 
son," the  possibilities  of  the  EDISON  line  are 
almost  without  limit,  and  while  we  feel  assured 
our  Dealers  will  make  an  aggressive  effort  to 
obtain  for  themselves  all  the  "business  in  sight," 
a  few  suggestions  will  doubtless  be  acceptable 
from  us,  in  calling  prominently  to  your  attention 
a  real  money  maker — the 

COMBINATION  ATTACHMENT. 

That  numbered  among  your  customers  are 
possibly  many  who  are  still  using  the  older  type 
Machines,  adapted  only  for  the  two  minute  Rec- 
ords, and  we  believe  surprising  results  would  be 
obtained  if  the  Combination  Attachment  was 
called  to  their  notice,  pointing  out  that  it  would 
not  interfere  in  any  way  with  the  use  of  Stand- 
ard Records,  but  in  addition  would  permit  of  the 
use  of  Amberol  Records,  which  play,  sing  or  talk 
twice  as  long  as  the  Standard  Records;  in  fact 
— longer  than   any  other  Record  made. 

That  the  strongest  argument  you  can  offer  to 
effect  the  sale  of  a  Combination  Attachment,  is 
on  the  Record  proposition,  as  the  Amberol  Record 
costs  but  slightly  more  than  the  two  minute  type, 
and  affords  double  the  amount  of  amusement, 
and  as  "valued  received"  is  what  the  public  is 
looking  for,  this  feature  can  be  used  with  telling 
results. 

That  the  Edison  Amberol  Record  list  embraces 
such  eminent  artists  as  Victor  Herbert,  Johann 
Strauss,  John  Philip  Sousa,  Harry  Lauder,  Nat. 
M.  Wills,  Bessie  Wynn,  Constantino,  Riccardo 
Martin,  Slezak,  and  a  host  of  other  high-priced 
stars  of  the  Operatic,  Concert  and  Vaudeville 
stage. 

That  the  sale  of  an  Attachment  means  a  new 
and  lasting  customer  for  Amberol  Records,  which 
as  you  know,  afford  a  profit  of  over  78^4  per 
cent,  and  which  should  be  an  incentive  for  your 
most  strenuous  endeavors. 

That  to  such  of  your  customers  whom  you  can- 
not interview  personally  on  this  subject,  a  well- 
worded  letter  in  which  the  advantages  of  the 
Edison  Combination  Attachments,  and  the  Am- 
berol Record  are  clearly  defined,  will  be  helpful 
and  "Uncle  Sam"  will  prove  a  first-class  sales- 
man, at  a  minimum  of  cost. 
Yours  very  truly, 

NATIONAL  PHONOGRAPH  CO., 
F.  K.  DOLBEER, 
General  Manager  of  Sales. 


12        Edison  Phonograph  Monthly,  Dec,  1909 

The  Other  13,000 

What  they  are  doing  and  what  they  want  to  know  about. 


Protection  to  Our  Dealers 

The  following  letter  from  Geo.  H.  Kellogg, 
Edison  Dealer  of  Cresco,  Iowa,  is  self  explana- 
tory. It  proves  that  the  National  Phonograph 
Co.  is  always  ready  to  extend  its  protection  from 
local  competition  to  a  Dealer  when  he  can 
prove  his  ability  and  willingness  to  take  care 
of  the  business  in  his  territory: 

"I  thank  you  very  much  for  your  kindness  in 
turning  the  application  for  another  agency 
down.  I  will  say  I  am  handling  your  machines 
exclusively  in  the  talking  machine  line  and  am 
doing  a  nice  business  with  them,  and  it  is  grow- 
ing all  the  time.  I  have  had  three  traveling 
men    try   their    best    to    get   me    to   take    on    the 

line.     I  simply  turned  them  down  and 

told  them  I  was  well  pleased  with  the  Edison. 
I  buy  your  machines  in  lots  of  six;  keep  a  good 
stock  always.  I  have  900  Standard  and  250 
Amberol  Records  on  hand  and  have  just  placed 
an  order  for  100  more.  I  have  the  only  ex- 
clusive music  store  in  the  county,  and  have 
been  in  business  here  30  years.  I  like  the  new 
Fireside  with  Cygnet  horn  very  much  and  am 
satisfied  they  will  be  very  popular.  Shall  do 
all  I  can  to  push  the  sale  of  machines  and 
records." 


Look  This  Over 

The  Dealer  who  pleads  lack  of  space  as  a 
reason  for  limiting  his  Record  stock  will  have 
to  search  for  a  new  excuse.  F.  N.  Bishop,  Edi- 
son Dealer,  of  Holley,  N.  Y.,  has  shattered  that 
argument  completely.  His  store  was  packed  so 
full  with  his  regular  line  that,  to  use  a  popular 
slang  expression,  he  was  decidedly  "up  against 
it."  His  solution  of  a  difficult  problem  is  as 
ingenious  as  it  is  feasible  for  other  Dealers  who 
may  be  similarly  situated.  He  utilized  the  ceil- 
ing of  his  store  to  carry  a  large  portion  of  his 
Record  stock  by  suspending  from  it  a  rack.  In 
this  way  he  was  enabled  to  provide  for  between 
seven  and  eight  hundred  Records.  To  quote  the 
expression  of  our  salesman  he  "tied  his  Records 
to  the  ceiling,"  which  goes  to  prove  the  truth 
of  the  old  adage — "Where  there's  a  will  there's 
a  way." 


The  above  picture  was  taken  during  the 
progress  of  the  parade  at  Webster  City,  Iowa, 
on  "Watermelon  Day,"  October  5th.  Ruegnitz 
is  the  surname  of  F.  C.  Ruegnitz,  proprietor  of 
the  Ruegnitz  Drug  Company,  Edison  Dealers 
at  that  city.  Mr.  B.  M.  Johnston,  manager  of 
the  firm,  advises  us  that  they  are  conducting  a 
persistent  advertising  campaign  with  most  en- 
couraging results.  If  the  picture  of  this  float 
is  a  criterion  on  which  judgment  can  be  based, 
the  Ruegnitz  firm  need  have  no  fear  of  their 
ultimate    and    emphatic   success. 


H.  S.  Jones,  Spencer  Phonograph  Co.,  Spencer, 
Iowa. — I  often  hear  Dealers  claim  that  the  in- 
terest in  Phonographs  is  on  the  wane.  I  don't 
believe  a  word  of  it — the  Dealers  are  on  the 
wane  themselves.  I  find  it  easier  to  make  sales 
now  than  seven  years  ago.  Some  Dealers  dis- 
play poor  judgment  when  playing  Records  for 
prospective  customers  and  in  many  cases  run  the 
same  Record  over  and  over  again  until  it  becomes 
worn  or  monotonous.  I  have  only  been  able  to 
put  in  one-third  of  my  time  canvassing  with  a 
machine,  but  I  have  been  able  to  sell  a  good 
many  dozen  in  this  way  and  I  can't  tell  how 
many  Records.  Prospects  for  winter  trade  seem 
better  than  ever. 


Edward  L.  Kerste,  Edison  Dealer  of  Schen- 
ectady, N.  Y.,  was  recently  elected  Alderman  of 
the  Second  Ward  of  that  city.     Congratulations. 


I  saw  the  Amberola  machine  in  your  Fifth 
Avenue  office  and  was  very  much  surprised  at 
the  tone  and  volume.  I  kind  of  had  an  idea 
that  the  present  type  of  machine  was  about  the 
limit   in   cylinder  machines. 

Chas.  A.  Rumble,  Prop'r, 
Rumble's  Supply  House. 
Lowville,   N.  Y. 


Edison  Phonograph  Monthly, Dec,  1909         13 


No  Exchange  Permissable 

Cne  of  our  Dealers  recently  complained  to 
us  that  in  attempting  to  effect  a  sale  of  the  new 
Cygnet  Horn  he  is  invariably  confronted  with 
the  request  by  his  prospective  purchaser  that 
he  be  permitted  to  offer  his  old  horn  as  part 
payment.  He  also  says  that  a  similar  sugges- 
tion is  made  to  him  when  advancing  the  Am- 
berol  Attachment  proposition, — that  is,  that  the 
customer  be  permitted  to  return  his  Standard 
Records  in  exchange  -for  Amberol.  Every 
Dealer,  of  course,  understands  that  the  terms 
of  his  contract  explicitly  forbid  him  to  accept 
such  an  exchange.  The  customer  has  no  right 
to  expect  such  a  concession  nor  has  the  Dealer 
the  privilege  of  granting  it.  If  all  of  our  im- 
provements were  to  be  marketed  on  such  a  basis 
there  would  be  very  little  inducement  to  us 
as  manufacturers  for  conducting  experiments 
with  the  object  of  improving  our  products. 

The  unreasonableness  of  such  a  proposition 
can,  we  think,  be  convincingly  pointed  out  to 
the  purchaser.  It  seems  to  us,  moreover,  that  it 
takes  but  very  little  persuasion  to  effect  a  sale 
of  a  Cygnet  Horn.  Its  unusually  attractive  ap- 
pearance will  commend  it  at  sight  while  its 
peculiar  style,  which  enables  it  to  effect  such  an 
economy  of  space,  is  the  strongest  selling  point 
in  its  favor.  Then,  too,  the  greater  volume  of 
sound  and  improvement  in  tone  quality  are 
added  features  that  contribute  to  its  desirability. 
A  prospective  customer  will  not  hesitate  long 
if  these  particular  points  are  dwelt  upon  with 
proper  emphasis. 

As  for  the  Amberol  Attachment,  we  fail  to 
see  where  a  customer  has  the  least  shred  of  an 
argument  in  advancing  such  a  proposition.  The 
mere  statement  that  the  Amberol  Attachment 
permits  the  playing  of  both  Standard  and  Am- 
berol Records,  and  that  we  are  continuing  to 
list  an  equal  number  of  each  in  our  monthly 
quota,  robs  the  customer's  argument  of  all  its 
force.  The  Standard  Records,  in  so  far  as  qual- 
ity of  selection  and  rendition  are  concerned, 
are  equally  as  desirable  as  the  Amberol ;  the 
advantage  of  the  latter  lies  in  the  greater 
amount  of  entertainment  provided  and  the  fact 
that  it  is  possible  to  list  selections  on  the  Am- 
berol that  could  not  be  given  adequate  repro- 
ductions on  the  Standard  Records  because  of 
their  running  time.  These  arguments  if  prop- 
erly presented  will,  we  are  convinced,  be  suf- 
ficient to  overcome  any  and  all  objections  or 
arguments  that  a  prospective  customer  may 
bring  up. 


Gem  and  Fireside 

Your  holiday  nest-eggs,  Mr.  Dealer,  are  these 
two  popular-priced  Phonographs.  Their  appeal- 
ing points  are  approached  only  by  their  ap- 
pealing prices.  The  one  commends  and  the 
other  secures.  Attractive  in  appearance,  un- 
surpassable in  mechanism  and  strength  of  con- 
struction, superior  to  any  other  musical  instru- 
ment in  the  amount  of  entertainment  they  af- 
ford at  a  price  which  places  them  well  in  the 
reach  of  the  holiday  shoppers,  they  constitute 
a   convincing  argument    in   themselves. 

There  are  many  families,  many  lovers  of  good 
music,  who  would  gladly  purchase  a  high-priced 
Phonograph  if  in  a  position  to  do  so.  Unfor- 
tunately for  them  and  you,  they  are  not;  so  they 
seek  to  invest  their  holiday  funds  in  other  and 
less  tempting  articles.  That's  the  trade  you 
should  make  a  strong  bid  for,  Mr.  Dealer.  If 
those  people  knew  that  the  barrier  to  their 
possession  of  a  high-class  Phonograph  has  been 
removed,  they  would  be  only  too  willing  to  invest 
in  one. 

You  can't  be  too  aggressive  in  pushing  the  Gem 
and  Fireside.  There  is  a  great,  big  market  for 
both.  That  was  proved  by  the  extraordinary 
popularity  of  the  Fireside  when  times  were  dull, 
and  the  unmistakable  manner  in  which  the  Gem 
is  catching  on  now.  Feature  their  strong  me- 
chanical points,  their  artistic  appearance  and 
musical  possibilities  as  well  as  their  popular 
prices  in  your  ads,  Mr.  Dealer;  and  emphasize 
the  fact  that  they  play  both  two  and  four-min- 
ute Domestic,  Foreign  and  Grand  Opera  Rec- 
ords.   

We  are  in  receipt  of  a  sample  letter  sent  out 
by  Goldsmith's  Music  Store,  of  Columbus,  Ohio, 
Edison  Dealers,  under  date  of  November  1st,  to 
their  customers,  in  which  they  called  attention 
to  the  particular  excellence  of  the  November 
lists  of  Records  and  the  fact  that  their  talking 
machine  department  has  been  remodeled  in  such 
a  way  as  to  permit  the  installation  of  three 
separate  compartments  for  Record  demonstra- 
tions. They  point  out  in  a  most  convincing 
manner  the  superior  attractiveness  of  the  Phono- 
graph as  a  ready  source  of  entertainment  and 
impress  upon  their  customers  the  necessity  of 
regularly  adding  to  the  Record  list  in  order 
to  derive  all  the  pleasure  that  is  possible  from 
the  Phonograph.  This  letter,  they  advise  us, 
merely  represents  a  little  extra  effort  that  they 
made  to  get  the  business.  If  every  Edison 
Dealer  would  make  a  little  extra  effort  like  this 
he  would  find  his  holiday  trade  assuming  pleas- 
ing proportions. 


This   two-page   Christmas   advertisement   is 

Weeklies 


in  every  home 
somebody  ought  to 
buy  somebody 

an  EDISON 


6r  Christmas  this  year 


The    people   of   your   Community  read    this   ad 

Edison  Phonographs — do 


iring   in    all    the    big    Magazines   and   National 
December. 


i 


i 


THE  one  thing  that  brings  joy  to  all 
the  household,  big  and  little,  old  and 
young,  is  an  Edison  Phonograph  with 
a  selection  of  Edison  Amberol  Records. 

The  best  Christmas  present  is  something 
all  can  enjoy.  All  can  and  do  enjoy  the  Edison 
Phonograph. 

If  every  member  of  the  family  would  take 
the  money  he  or  she  expects  to  use  to  buy 
presents  for  the  other  members  of  the  family, 
and  put  it  together,  there  will  be  enough  not 
only  to  buy  an  Edison  Phonograph,  but  also 
a  large  supply  of  Records. 

Edison    Phonographs   sold   everywhere  in   the  _,_  _J.         ,    .  .  _ 

United  States  at  the  same  prices  $12.50  to  $125  There  are  J?"1*  *?£?  ^^ere.     G°  to  the 

Edison  Standard  Records  -         -  35c  "earest  af  ^e"  the  J"™  Phonograph  play  both 

Edison  Amberol  Records  (play  twice  as  long)  50c  EdlS°,nf  Standard    and   Amberol    Records   and   get 

Edison  Grand  Opera  Records    -    75c  and  $1.00  complete  catalogs  from  your  dealer  or  from  us" 

NATIONAL    PHONOGRAPH    COMPANY,  Lakeside    Avenue,    Orange,    N.  J. 

are   impressed  by  it.     They    know   that    TVe  Make 
know  that  Tou  Sell  them} 


16       Edison  Phonograph  Monthly,  Dec,  1909 


Canadian  Prosperity 


The  accompanying  pictures  are  eloquent  of 
the  prosperous  conditions  of  the  Phonograph 
business  in  Canada.  The  new  warehouse  at 
Winnipeg,  Man.,  of  the  R.  S.  Williams  &  Sons 
Company,  Ltd.,  Edison  Jobbers,  and  Manufac- 
turers and  Importers  of  Musical  Instruments, 
is  the  subject  of  the  upper  picture.  As  will  be 
seen  at  a  glance  it  is  an  imposing  structure, 
three  stories  with  basement,  on  a  lot  30x80 
feet,  which  gives  them  2,400  square  feet  of 
floor  space  per  floor.  The  building  is  of  fire- 
proof mill  construction,  built  entirely  of  con- 
crete, brick  and  stone.  The  foundation  is  such 
that  two  additional  stories  can  be  added  when 
necessary.  The  adjoining  lot,  30x90  feet,  is 
also  the  property  of  the  Williams  Company, 
and  their  present  intention  is  to  hold  this  until 
increased  business  warrants  their  duplicating  as 
nearly  as  possible  the  present  warehouse.  The 
ground  floor  of  the  new  warehouse  is  devoted  to 
sample  rooms  and  offices,  while  in  the  base- 
ment is  a  complete  repair  department,  includ- 
ing an  electro-plating  plant,  which  is  installed 
in  connection  with  their  band  instrument  busi- 
ness. The  upper  floors  are  used  entirely  for 
stock  room  purposes.  An  idea  of  the  increase 
in  their  business  may  be  gleaned  from  the  fact 
that  on  opening  their  Winnipeg  branch,  four 
years  ago,  a  single  floor  of  3,600  square  feet 
floor  space  was  found  quite  ample  for  their  re- 
quirements. 

The  Winnipeg  branch  of  Babson  Brothers, 
the  well-known  Chicago  Jobbers,  is  shown  in  the 


lower  picture.  We  regret  that  limited  space 
does  not  permit  our  showing  a  comprehensive 
view  of  the  interior  of  the  store,  as  we  are  sure 
it  would  prove  of  interest  to  the  trade  generally 
because  of  its  admirable  arrangement.  Some  idea 
of  the  size  of  the  interior  may  be  obtained  from 
the  statement  that,  occupying  a  portion  of  a  side 
wall,  is  a  tray  system  rack  composed  of  nine  sec« 
tions  with  sixteen  compartments,  each  holding  18 
Record  trays,  or  a  total  number  of  trays  in  the 
case  of  2,592.  Figuring  four  Records  to  a  tray 
we  arrive  at  a  total  number  of  Records  in  the 
case  of  10,368.  It  certainly  looks  as  though  our 
Canadian  brethren  are  making  pretty  extensive 
preparations  to  corral  the  Phonograph  business  in 
that  territory  which,  according  to  all  reports,  is 
a  promising  field  for  Edison  goods. 


Edison  Phonograph  Monthly, Dec,  1909        17 


The  Foreigner's  Passion  for 
Good  Music 

There  was  a  moving  picture  show  proprietor 
in  Cincinnati  who  didn't  know  any  more  about 
grand  opera  than  a  cow  does  about  an  auto- 
mobile. One  day,  however,  he  heard  some  one 
say  that  the  music  was  sung  in  French,  Italian 
and  German.  The  moving-picture  man  went 
away  thinking,  says  the  Circle  Magazine.  The 
next  day  he  opened  a  "penny  arcade"  in  the  for- 
eign quarter — the  sort  of  a  place  where  you  put 
a  penny  in  the  slot  and  hear  a  phonograph  play. 
Everybody  warned  him  against  the  venture  be- 
cause every  "penny  arcade"  that  had  been  tried 
in  that  quarter  had  ended  disastrously.  The 
newcomer  smiled  and  hung  out  his  sign.  With- 
in a  week  his  place  was  being  crowded.  He 
had  filled  his  phonographs  with  the  French, 
Italian  and  German  grand  opera  selections.  He 
couldn't  tell  one  record  from  another  but  the 
people  who  paid  him  their  pennies  could. 

THERE  was  ONE  man  who  recognized  the 
possibilities  that  lay  at  his  very  door  awaiting 
development.  He  succeeded  because  he  was 
awake  to  his  opportunities.  Are  you  alive  to 
yours,  Mr.  Dealer?  Is  there  a  foreign-born 
population  in  your  locality?  If  so,  why  don't 
you  make  customers  of  them?  All  it  costs  is  a 
little  effort  on  your  part;  they  will  do  the  rest. 
You  can  make  their  presence  equally  as  profit- 
able to  you  as  the  picture  show  proprietor  did, 
if  you  will.  You  have  the  Records  at  your 
disposal — Records  of  selections  from  the  master- 
pieces of  grand  opera,  sung  by  the  world's  fore- 
most operatic  stars.  You  have  Constantino, 
Scotti,  Dippel,  Van  Rooy,  Campanari,  Knote, 
Abbott,  Rappold  and  others  to  interpret  the 
compositions  of  Wagner,  Verdi,  Rossini,  Flotow, 
Mascagni  and  other  musical  geniuses.  Don't 
delude  yourself  by  thinking  for  a  moment  that 
your  foreigner  will  not  spend  his  money  to 
secure  entertainment  of  a  high  class.  Visit  the 
Metropolitan  Opera  House  in  New  York  City 
and  see  the  crowds  of  roughly-garbed  foreign- 
ers struggling  for  admission  to  hear  their 
operatic  favorites  sing,  and  at  a  price  that  would 
seem  suicidal  to  the  average  American. 

You  have  also  a  wide  choice  of  selections  of 
folk-songs  and  music  to  offer  them  at  a  lower 
price — selections  that  in  every  instance  are  ren- 
dered by  the  best  talent  obtainable  in  the  coun- 
try in  which  they  were  recorded.  As  if  with  a 
magician's  wand  you  can  transport  them  in  fancy 
to  their  beloved  native  shores,  there  to  hear  the 
songs    and    music    that    are    hallowed    in    their 


memories  by  "the  traditions  of  centuries.  You 
can  stir  their  blood  and  fire  their  imagination 
with  songs  that  recount  the  glories  of  the  land  of 
their  birth,  the  valor  of  its  heroes,  the  beauty 
and  charms  of  its  women;  you  can  make  them 
live  over  again  scenes  of  their  youth  with  na- 
tional airs  and  music  of  the  native  dance.  Can't 
you  realize  what  this  will  do  for  you?  Can't 
you  see,  as  did  the  picture-show  proprietor,  that 
it  is  only  necessary  to  get  the  foreigner  interested 
to  open  up  a  new  avenue  of  profit?  You  are  not 
limited  in  any  way.  Our  catalogues  contain  an 
abundance  of  selections  from  every  civilized  land 
under  the  sun  and  they  are  constantly  being 
added  to.  If  you  have  neglected  this  opportunity, 
if  you  have  hitherto  contented  yourself  by  appeal- 
ing to  the  English-speaking  trade  only,  change 
your  methods  now.  Get  a  few  foreign  and  grand 
opera  Records  that  will  appeal  to  the  nationality 
of  your  foreign  population.  You  don't  need 
many  Records  to  try  out  the  scheme.  Adver- 
tise in  your  local  paper  (preferably  one  printed 
in  the  native  language)  and  in  your  window 
display  your  list  and  invite  the  public  in  to  hear 
the  Records.  Print  your  invitation  and  list  in 
the  native  language,  too.  Get  up  a  little  con- 
cert at  your  store  and  advertise  it  by  hand-bills 
or  a  transparency  printed  in  the  native  lan- 
guage and  sent  through  the  foreign  district.  Do 
this  during  the  holidays;  it  will  double  and  triple 
your  sales  of  both  machines  and  Records.  Do  it 
now  and  you'll  thank  us  for  the  advice  long 
after  the  holidays  are  past. 


Dance  Records 

Are  you  doing  anything  to  push  the  sale  of 
dance  Records  this  winter?  If  you  have  over- 
looked this  feature  of  the  catalogue  so  far  don't 
let  this  reminder  get  away  from  you.  The 
dancing  season  is  now  in  full  swing,  which 
means,  that  the  time  is  ripe  to  let  the  public 
know  the  possibilities  of  the  Edison  Phonograph 
in  that  respect.  We  are  commenting  on  this 
feature  of  the  Edison  Phonograph  in  the  Feb- 
ruary Phonogram  and  you  should  take  the  cue 
at  once.  The  Edison  Phonograph  and  Amberol 
Records  will  furnish  more  and  better  music  for 
dancing  than  the  best  orchestra  in  the  average 
town,  and  at  very  little  expense.  The  catalogue 
is  replete  with  splendid  two-steps,  waltzes,  three- 
steps,  barn-dance  and  square-dance  numbers. 
There  are  eighteen  Amberol  Records,  made  espe- 
cially for  dancing,  in  the  October  list;  the  square 
dance  numbers  with  calls.  Advertise  the  fact 
and  call  attention  to  the  perfect  tempo  of  these 
Records.     It  means  business  for  you. 


18         Edison  Phonograph  Monthly,  Dec,  1909 

The  Tray  System  of  Carrying  Edison  Records 


Believing  that  the  information  will  prove  of 
benefit  in  the  handling  of  Edison  goods,  we  take 
occasion  to  again  enumerate  the  advantages  of 
what  we  consider  the  most  perfect  and  satis- 
factory system  yet  devised  for  carrying  a  retail 
stock  of  Edison  Records.  The  system  in  ques- 
tion, known  as  the  Tray  System,  was  originated 
and  introduced  by  Victor  H.  Rapke,  Edison 
Jobber    of    302    Mott   Ave.,    New   York.      Its    re- 


quirements are  .Record  trays  and  labels  and  a 
Record  rack.  For  convenience  we  will  first  dis- 
cuss each  requirement  separately,  taking  as  our 
model  the  Rapke  trays  and  labels,  with  the  ex- 
planation that  there  are  other  makes  on  the  mar- 
ket, full  information  in  regard  to  which  will  be 
furnished  by  Jobbers  on  request. 

Record  Trays.  As  will  be  seen  from  the  ac- 
companying illustrations,  the  Rapke  Record 
trays  are  of  four  sizes,  viz:  No,  2,  holding  two 
Records;    No.   3,   holding  three;    No.  4,   holding 


four  and  No.  40,  which  also  holds  four  but 
which  is  distinguished  from  No.  4  in  that  it 
accommodates  twin  labels  bearing  number,  title 
and  artist's  name  for  each  one  of  four  different 
selections,  and  is  consequently  higher  than  the 
others,  standing  4  inches  while  the  others  are 
2%.  inches  high.  These  trays  are  collap- 
sible, and  are  built  with  or  without  compart- 
ments as   may  be  desired. 


The  prices  of  the  Rapke  Trays  will  give  a 
good  idea  of  the  average  prices  of  these  of  other 
manufacture,  and  are  as  follows: 

WITH    COMPARTMENTS 


Less 

No.     2    

"       3     

per 
1,000 

$  8.00 

10.00 

per 
500 
$  4.00 
5.00 
5.50 
12.50 

than 

500 

$  1.10 

1.40 

"       4    

"     40     

11.00 

25.00 

1.60 
3.00 

Edison  Phonograph  Monthly,  Dec,  1909         19 


WITHOUT  COMPARTMENTS 

Less 

per              per  than 

1,000             500  500 

No.     2    $6.00         $3.00  $1.00 

"       3     7.50             3.75  1.25 

"       4    9.00            4.50  1.50 

"     40  (Built  only  with  compartments). 

No  charge  for  packing.  Delivery  F.  O.  B.  N.  Y. 
City.  Prices  for  special  trays  furnished  by  Mr. 
Rapke  on  application. 

Record  Labels.  The  labels  for  the  trays,  as  the 
illustrations  show,  are  of  four  different  styles, 
viz:  The  single  label  for  tray  carrying  either 
two,  three  or  four  Records  of  one  selection,  and 
showing  title,  number  and  name  of  artist;  the 
twin  label  for  tray  carrying  two  Records  (two 
different  selections),  or  four  Records  (two  selec- 
tions), or  four  Records  (four  selections)  ;  single 
label,  with  three  numbers  but  without  title  and 
artist's  name,  for  tray  carrying  three  different 
selections,  and  single  label,  with  four  numbers 
but  without  title  and  artist's  name,  for  tray 
carrying  four  different  selections. 

It  will  be  seen  from  the  foregoing  that  the 
variety  of  labels  and  trays  will  meet  the  stock 
requirements  of  any  Dealer.  The  prices  of  these 
labels  are  very  nominal.  Lack  of  space  forbids 
our  printing  the  schedule  which,  of  course,  covers 
all  styles  and  lots  as  the  Dealer  may  require.  To 
illustrate  their  inexpensiveness  we  will  say  that 
the  single  label  (title,  number  and  artist  shown) 
costs  $1.20  for  a  year's  supply,  while  the  same 
quota  of  the  twin  labels  costs  only  $1.00. 

Record  Racks.  The  best  and  most  economical 
(both  in  respect  to  floor  space  and  cost)  design 
for  a  Record  rack  is  constructed  of  three  boards 
of  ^-inch  stuff,  10  inches  wide  by  14.8  feet 
long,  12  uprights  (grooved  as  in  illustration) 
each  34  inches  high  and  10  inches  deep  and  50 
^2-inch  shelves  to  fit  into  grooves  of  uprights. 
This  rack  consists  of  two  sections,  divided  by  the 
center  board  running  equidistant  from  the  top 
and  bottom;  the  two  parts  being  doweled  to- 
gether. Each  section  of  the  rack  contains  five 
compartments  formed  by  the  uprights  placed  34 
inches  apart.  Each  compartment  is  divided  by 
five  shelves,  with  a  5*4-inch  clearance  between 
each,  thus  affording  30  shelves  in  each  section  or 
60  in  all.  As  each  shelf  will  accommodate 
twelve  trays,  the  rack  will  hold  a  total  of  720 
trays,  or  2,880  Records,  if  the  tray  with  four 
compartments  is  used.  This  will  permit  the 
carrying  of  two  Records  of  each  selection  in  the 
Domestic  Catalogue.  The  rack  is  securely  fast- 
ened to  the  wall  and  rests  upon  a  platform  stand- 
ing 4  inches  above  the  floor  and  projecting  far 


enough  beyond  the  rack  to  form  a  step  by  means 
of  which  it  is  possible  to  easily  reach  the  top  of 
the  rack.  The  top  is  an  ideal  resting  place  for 
horns.  The  total  cost  of  this  design  will  not 
exceed  $15.00  unless,  of  course,  the  Dealer  wishes 
to  elaborate  on  it. 

In  recommending  the  above  design  we  also 
strongly  advise  the  use  of  the  No.  4  tray  with 
compartments,  and  the  twin  label.  The  advan- 
tage of  the  compartments  is  that  each  Record  is 
held  in  its  proper  place  and  is  not  easily  dis- 
lodged when  the  tray  is  being  removed  from  or 
restored  to  its  place.  The  No.  4  tray  is  preferable 
because  it  economizes  space,  and  the  twin  label 
used  with  it  permits  of  the  carrying  in  stock  of 
two  Records  of  each  number,  thus  insuring  a 
complete  catalogue  at  all  times.  The  upper 
number  on  the  label  represents  the  first  two  Rec- 
ords in  the  tray  and  the  lower,  the  last  two.  As 
the  twin  label  shows  title  and  artist's  name  in 
addition  to  the  number  its  advantages  are  ob- 
vious. We  further  suggest  that  the  numbers  in 
the  racks  should  run  up  and  down  and  not 
lengthwise  on  the  shelves.  The  advantage  of 
this  is  that  all  the  low  numbers  are  found  in  a 
division,  and  time  is  saved  by  not  being  com- 
pelled to  walk  from  one  end  of  the  shelf  to  the 
other  to  find  the  numbers  wanted. 


In  order  to  convincingly  illustrate  the  superior 
advantages  of  the  Tray  System  we  show  here- 
with an  interior  view  of  the  retail  store  of 
Babson  Bros.,  at  Winnipeg,  Manitoba.  Only  a 
portion  of  the  rack  may  be  seen  but  some  idea 
of  the  amount  of  floor  space  the  system  here 
conserves  may  be  formed  when  we  say  that  the 
nine  sections  of  this  rack  hold  a  total  of  10,368 
Records.  The  advantages  of  the  tray  system,  in 
addition  to  the  vast  economy  of  floor  space  it  ef- 
fects are  that  it  keeps  the  stock  in  neat,  compact 
form, — "a  place  for  everything  and  eyerything  in 
its  place."  It  enables  the  customer  to  see  at  a 
glance  the  name  and  number  of  any  selection 
in  stock  and  tends  to  expedition  in  choice  and 
sale;  for  to  a  great  extent  the  catalogues  may  be 
dispensed  with.     The  Dealer  can  instanly  locate 


20        Edison  Phonograph  Monthly,  Dec. ,  1 909 


a  Record  when  it  is  called  for,  and  he  can  make 
up  an  order  list  with  numbers  in  sequence  for 
any  selections  he  may  not  have  in  stock  without 
any  trouble. 

In  order  to  advertise  his  system  to  the  trade 
Mr.  Rapke  authorizes  us  to  say  that  he  is  will- 
ing to  supply  to  all  Jobbers  sample  outfits  of  Y2 
dozen  trays  and  labels  covering  January  anc* 
February  selections  to  be  sent  to  their  Dealer, 
with  the  monthly  orders.  All  Dealers  are  priv- 
ileged to  obtain  this  sample  outfit  from  Mr. 
Rapke  in  case  it  is  not  supplied  by  their  Jobbers. 


Japanese  Welcomed  by 
Thomas  A.  Edison 

On  the  afternoon  of  October  27th  the  mem- 
bers of  the  Honorary  Commercial  Commission 
of  Japan,  together  with  a  party  of  Western 
business  men,  their  companions  and  guides  on 
their  present  tour  of  industrial  America,  paid 
a  visit  to  our  plant  here  in  Orange.  Included 
among  the  Oriental  group  were  some  of  the 
wealthiest  and  most  influential  men  in  the  com- 
mercial life,  as  well  as  the  most  prominent  fig- 
ures in  the  educational  circles,  of  the  little 
island  kingdom.  The  women  of  the  party,  with 
a  solitary  exception,  the  Baroness  Shibusawa, 
were  in  native  costume,  their  picturesque  attire 
adding  a  pleasing  bit  of  novelty  to  the  group. 
The  big  flag  on  the  library  building  of  Mr. 
Edison's  laboratory  was  flying  at  half  mast,  out 
of  respect  to  the  memory  of  Baron  Ito,  the  de- 
ceased Japanese  statesman. 

Mr.  Edison  with  Mrs.  Edison,  President 
Frank  L.  Dyer  and  Harry  F.  Miller,  Mr.  Edi- 
son's private  secretary,  received  the  visitors  in 
his  library.  After  they  had  been  introduced  and 
assured  of  a  hearty  welcome  by  Mr.  Edison  a 
quick  tour  of  the  plant  was  made,  the  lateness 
of  the  hour  preventing  a  protracted  stay.  The 
members  of  the  party,  during  the  progress  of 
the  tour,  besieged  Mr.  Edison  with  questions 
in  regard  to  his  inventions.  His  enthusiasm  and 
good  nature  were  never  more  in  evidence  than 
on  this  occasion,  as  was  shown  by  the  pains  he 
took  to  reply  at  length  to  each  of  his  ques- 
tioners. The  Japanese  displayed  the  "most  in- 
tense interest  in  everything  they  saw  in  the  big 
plant,  and  were  profuse  in  their  praise  of  its 
products  as  well  as  of  the  inventor  himself,  foi 
whom  they  expressed  th*»J«-  nnhounded  admira- 
tion. 

Speaking  of  Mr.  Edison  and  his  many  inven- 
tions, Baron  Shibusawa,  the  leader  of  the  party, 
said:     "Edison's  name  is  well  known  in  Japan; 


it  is  a  household  word.  Mr.  Edison,  we  all 
think,  is  a  wonderful  man;  he  has  done  so  much 
for  the  whole  world  through  his  wonderful 
inventions."  They  were  particularly  impressed 
by  Mr.  Edison's  unbounded  enthusiasm  in  his 
inventions,  which  was  manifested  by  his  will- 
ingness to  discuss  and  explain  the  most  minute 
detail  for  their  benefit.  The  inspection  of  the 
plant  concluded,  the  party  sat  for  a  photograph 
with  Mr.  and  Mrs.  Edison  the  center  figures 
of  the  group,  and  then  took  their  departure, 
after  expressing  their  thanks  to  Mr.  Edison  for 
his  courtesy,  together  with  the  hope  of  some 
day  having  the  opportunity  of  welcoming  him 
to   their   homes   in   Japan. 


Business  at  the  Factory 

During  the  past  month  business  at  the  factory 
has  been  on  the  "rush"  order,  and  in  consequence 
we  were  compelled  to  work  most  of  our  depart- 
ments overtime.  The  fact  that  this  condition  of 
improvement  still  keeps  up  convinces  us  that  it  is 
not  due  entirely  to  the  holiday  trade,  but  that  the 
general  resumption  of  industrial  activity  through- 
out the  country  has  begun  to  reflect  itself  in  the 
music  trade.  We  anticipate  a  still  greater  in- 
crease of  prosperity  after  the  holidays  and  be- 
lieve that  the  Phonograph  branch  will  very  soon 
find   itself  restored  to   a  normal   condition. 

The  results  of  our  advertising  are  beginning 
to  show  themselves,  and  the  fact  that  this  tre- 
mendous appeal  to  public  attention  on  behalf  of 
the  Phonograph  is  to  be  kept  up  until  May,  con- 
firms us  in  the  belief  that  the  industry  is  about  to 
experience  a  degree  of  prosperity  as  pronounced 
as  it  will  be  lasting.  In  optimistic  anticipation 
of  such  a  revival  of  business  we  are  preparing 
to  increase  our  output  so  that  we  may  be  in  a 
position  to  take  care  of  our  Jobbers  and  Dealers 
when  the  "stocking-up"  process  after  the  holiday 
depletion   engrosses   their    attention. 


Correction 

The  attention  of  the  trade  is  called  to  the 
fact  that  in  our  Machine  Catalogue  (Form 
1675)  the  list  price  of  our  horn  crane  for  Fire- 
side, Standard,  Home,  Triumph,  Balmoral  and 
Alva  Phonographs  is  incorrectly  given  as  $1.25. 
The  correct  price  is  25  cents. 


Be  liberal  with  your  advertising  as  you  expect 
the  public  to  be  in  their  holiday  purchases. 
The  public  pins  its  faith  nine  times  out  of  ten  to 
a   live  man. 


Edison  Phonograph  Monthly,  Dec,  1909        21 

Advance  List 

Of  Edison  Amberol  and  Edison   Standard  Records 
for  February,   1910 

r  M  yHE  Amberol  and  Standard  Records  listed  below  will  be  shipped  from  Orange  in  time  to  reach 
I  all  Jobbers  in  the  United  States  and  Canada  before  January  25th,  1910,  all  things  being 
_Jl  favorable,  and  they  may  be  reshipped  to  Dealers  at  8  A.  M.  on  January  24th.  They  must 
not,  however,  be  exhibited,  demonstrated,  or  placed  on  sale  by  Jobbers  or  Dealers  until 
8  A.  M.  on  January  25th.  Supplements,  Phonograms,  Bulletins  and  Hangers  will  be  shipped 
with  Records.  These  may  be  distributed  to  Dealers  after  January  20th,  but  must  not  be  cir- 
culated among  the  public  before  January  25th.  Jobbers  and  Dealers  may,  however,  deposit  Sup- 
plements and  Phonograms  in  Mail  Boxes  or  Post  Offices  after  5  P.  M.  on  January  24th,  for  delivery 
on  the  morning  of  the  25th.  Jobbers  are  required  to  place  orders  for  February  Records  on  or  before 
December  10th.  Dealers  should  place  February  orders  with  Jobbers  before  December  loth  to  insure 
prompt  shipment  when  Jobber's  stock  is  received. 

Edison  Amberol  Records  for  February,   1910 

345  Rose  of  the  World  Victor  Herbert  and  His  Orchestra 

This  is  the  popular  feature  number  of  Herbert's  latest  and  brilliant  operatic  success,  "Algeria," 
and  is  conceded  to  be  one  of  his  most  pleasing  compositions.  "Algeria"  scored  an  emphatic 
Metropolitan  success  and  is  now  at  the  height  of  its  popularity.  The  same  care  and  attention 
to  detail  that  distinguished  the  work  of  his  orchestra  under  Victor  Herbert's  conductorship  is 
evident  throughout  the  selection,  which  introduces  a  trumpet  solo  of  the  number,  played  by 
M.  Borodkin,  Herbert's  trumpet  soloist. 

346  My  Pretty  Little  Piece  of  Dresden  China  Bessie  Wynn 
This  charming  little  conceit  from  across  the  water  is  almost  as  dainty  as  Bessie  Wynn  herself 

-and  that's  the  highest  compliment  that  could  be  paid  it.  Serio-comic  in  style,  it  tells  in  three 
verses  and  choruses  of  the  love  of  a  connoisseur  of  ware  for  the  bewitching  proprietress  of 
a  china  shop,  and  the  happy  culmination  of  their  romance.  The  air  is  sprightly  and  the 
selection  in  every  way  suited  to  Miss  Wynn's  original  and  refreshing  style  of  rendition.  We 
predict  a  big  sale  of  her  Records.  Orchestra  accompaniment.  Words  and  music,  Cecil 
Johnson,  A.  J.  Mills  and  Bennett  Scott;   publishers,  The  Star  Music  Publishing  Co.,  London. 

347  Amoureuse  Waltz  Frosini 
Responding  to  the  magic  touch  of  Frosini,  the  accordion  seems  to  develop  a  latent  charm  of 
tone  quality  that  is  absent  when  the  instrument  is  in  the  hands  of  less  skillful  artists.  This 
selection,  which  is  played  without  accompaniment,  is  the  best  known  and  most  popular  of  the 
well-known  French  waltzes  written  by  Rudolphe  Berger,  a  celebrated  European  composer  and 
writer  of  this  style  of  waltz.     Publishers,  Enoch  &  Co.,  Paris. 

348  Hello,  Mr.  Moonman,  Hello!  Harvey  Hindermeyer 
A  pleasing  melody,  whose  theme  is  in  the  nature  of  suggestions  to  lovers  for  relief  when  the 
moon's  rays  interfere  with  their  spooning,  is  the  vehicle  that  Mr.  Hindermeyer  uses  with  which 

to  return  to  Edison  ranks.  He  will  be  remembered  as  having  contributed  Record  No.  9614, 
"She  Was  a  Grand  Old  Lady,"  to  our  catalogue.  Mr.  Hindermeyer  is  the  possessor  of  a 
magnificent  tenor  voice  whose  effectiveness  is  greatly  increased  by  his  unusually  distinct 
enunciation.  Orchestra  accompaniment.  Words  and  music,  Alb.  H.  Fitz;  publishers,  M. 
Witmark  &  Sons,   New  York   City. 

349  The  Homeland  Anthony  and  Harrison 
This  sacred  gem  is  too  well  known  to  require  description,   and  the  mere  statement  that  the 
manner   in  which  it  is  sung  is  up  to  the  usual  standard  of  these  artists  would   seem   to  be 
sufficient    recommendation    of    its    merit.     Orchestra    accompaniment.     Words,    Rev.    R.    H. 
Haweis;    music,    Geo.    C.    Stebbins. 

350  Benediction  of  the  Poignards  Sousa's  Band 
The  "Benediction  of  the  Poignards"  is  heard  in  the  4th  act  of  Meyerbeer's  celebrated  opera, 
"The  Huguenots,"  and  is  one  of  the  most  impressive  and  dramative  numbers  of  the  opera,  the 
music  of  which,  by  common  consent,  is  given  an  enviable  position  in  the  world's  library  of 
musical  masterpieces.  A  wonderful  selection,  interpreted  by  a  galaxy  of  skilled  musicians 
whose  leader  is  recognized  as  the  greatest  bandmaster  of  his  day.  Could  more  be  desired? 
Publisher,    Harry    Coleman,    Philadelphia. 

351  If  I  Had  t^e  World  to  Give  You  Reed  Miller 
A  sentimental  song  with  a  pleasing  air  and  unusual  merit  of  composition.     A  swain's  fervid 
declaration  of  the  boundless  extent  of  his  devotion,  were  he  possessed  of  the  power  to  gratify 


22        Edison  Phonograph  Monthly,  Dec. ,  1909 

his  loved  one's  every  whim  and  pleasure,  furnishes  the  theme.  Mr.  Miller's  clear  and  ex- 
pressive tenor  voice  is  excellently  adaptd  to  this  manner  of  song.  Orchestra  accompaniment. 
Words  and  music,  J.  Hayden-Clarendon;  publishers,  Jerome  H.  Remick  &  Co.,  New  York  City. 

352  Juanita  Metropolitan  Quartette 

This  charming  old  Spanish  love  song,  whose  mournful  melody  haunts  the  memory  long  after 
its  strains  have  died  away,  to-day  occupies  as  warm  a  place  in  the  hearts  of  the  public  as  it 
did  on  its  first  appearance  many  years  ago.  It  lends  itself  very  readily  to  quartette  work, 
particularly  of  mixed  voices;  and  we  doubt  the  possibility  of  a  more  exquisite  rendition  than 
is  given  on  this  Record.     Orchestra  accompaniment.     Words,  Mrs.  Norton. 

353  When  the  Bloom  is  on  the  Cotton,  Dixie  Lee  Manuel  Romain 

Sentimental,  with  a  note  of  sadness,  is  this  pretty  ballad,  which  tells  of  farewells  spoken  and 
lovers'  vows  plighted  under  the  romantic  spell  of  a  Southern  twilight,  and  of  their  failure 
of  consummation  because  of  the  death  of  "Dixie  Lee."  The  air  harmonizes  pleasingly  with  the 
theme,  and  Mr.  Romain  sings  the  ballad  with  incomparable  tenderness  of  expression.  Orches- 
tra accompaniment.  Words,  C.  M.  Dennison;  music,  J.  Fred  Helf;  publishers,  Helf  &  Hager 
Co.,  New  York  City. 

354  Ireland  Isn't  Ireland  Any  More  Edward  M.  Favor 

Here's  a  comic  song  and  a  rich  one — six  verses  and  choruses,  describing  the  startlingly  revolu- 
tionized conditions  in  the  dear  old  land.  Who  can  picture  a  Russian  wrestler  training  on 
Blarney  Castle's  roof?  Or  an  Irishman  talking  German,  and  christening  his  children  Hans  or 
Herman?  Or  a  Jew  commercializing  the  Lakes  of  Killarney?  Everything  mentioned  is  so 
highly  improbable  as  to  compel  a  laugh.  Mr.  Favor's  inimitable  brogue  is  without  a  trace 
of  offensiveness,  and  the  air  is  very  catchy.  Orchestra  accompaniment.  Words,  Vincent 
Bryan;  music,  Harry  Von  Tilzer;  publishers,  Harry  Von  Tilzer  Music  Publishing  Company, 
New  York.  City. 

355  I  Will  Sing  the  Wondrous  Story  Edison  Mixed  Quartette 

In  bringing  our  catalogue  of  sacred  selections  up  to  its  present  completeness  we  have  invariably 
endeavored  to  combine  popularity  of  selection  with  excellence  of  rendition.  We  can  truthfully 
recommend  this  number  as  ranking  with  any  that  we  have  as  yet  listed.  Sacred  selections 
are  invariably  good  sellers  and  this  Record  will  prove  no  exception.  Orchestra  accompani- 
ment.    Words,  F.  H.  Rowley;   music,  Peter  Bilhorn. 

3u6     Forosetta-Tarantella  American  Symphony  Orchestra 

Tarantella,  a  dance  of  Southern  Italy  in  6-8  time,  played  in  a  very  rapid  tempo.  It  is  a  well- 
known  orchestral  composition  by  Luigi  Arditi,  who  was  born  at  Cresentino,  Piedmont,  July 
16th,  1822,  and  died  at  Brighton,  England,  May  1st,  1903.  Besides  holding  prominent  positions 
in  European  musical  circles  he  conducted  the  opening  performance  of  the  New  York  Academy 
of  Music  in  1854,  becoming  better  known  through  a  tour  of  the  country  as  conductor  for 
Adelina  Patti.     Publisher,  D.  Miller,  New  York  City. 

357  Prologue  from  Pagliacci  Thomas  Chalmers 
The  Prologue  from  Pagliacci,  sung  by  Tonio  before  the  curtain  rises  and  considered  to  be 
one  of  the  most  remarkable  numbers  of  the  opera,  is  here  rendered  in  English.  Mr.  Chalmers' 
singing  of  this  famous  baritone  number  is  exceptionally  artistic,  his  voice  showing  a  surprising 
wealth  and  purity  of  tone.  The  fact  that  the  prologue  is  sung  in  English  should  emphasize  the 
popularity  of  this  Record.    It  should  make  an  instantaneous  appeal  to  those  whose  tastes  incline 

to  the  higher  grade  of  selections.     Orchestra  accompaniment.    Composer,  Ruggiero  Leoncavallo. 

358  Slip  on  Your  Gingham  Gown  Arthur  Collins  and  Byron  G.  Harlan 
A  coon  duet  in  which  Jasper  Green  (Collins)  urges  Jane  Brown  (Harlan)  to  slip  on  her 
gingham  gown  and  hustle  over  to  Parson  Jones.  Jasper  is  nervous,  but  importunate,  while 
Jane  is  willing  but  coquettish;  moreover  she  pleads  inability  to  comply  with  the  suggestion 
because  "it  is  a  princess  gown  with  forty  buttons  down  the  back."  It  is  a  rollicking  song, 
with  the  conversational  interruptions  that  are  always  a  humorous  feature  of  the  Collins  and 
Harlan  duets.  Orchestra  accompaniment.  Words,  James  Burris;  music,  Chris.  Smith;  pub- 
lishers, M.  Witmark  &  Sons,  New  York  City. 

359  In  Cairo— Oriental  Patrol  New  York  Military  Band 
A  fascinating  composition  which  correctly  typifies  the  style  of  music  that  is  peculiar  to  the 
Orient.     The  interpretation  given   this   number  is  surpassingly   fine,   and   the  Record   claims 
more  than  usual  prominence  in  band  Record  collections.     Composer,  Fr.  von  Blon;  publishers, 
Oliver   Ditson   Company,   Boston. 

360  That's  the  Doctor,  Bill !  Billy  Murray 
Coon  song.     Bill  Brown's  ebony-hued  charmer  can't  resist  a  flirtation  whenever  she  gets  an 
opportunity.     Surprised  by  Bill,  she  invariably  introduces   her   new  friend  as   "the   doctor." 
Bill  "gets  wise,"  takes  a  short  course  in  medics  and  informs  Sadie  that  hereafter  when  she  feels 

ill  he'll  act  as  the  herb  concoctor.  Billy  Murray  sings  the  three  verses  in  his  customary  style. 
Orchestra  accompaniment.  Words,  Henry  S.  Creamer;  music,  Silvio  Hein;  publisher,  Shapiro, 
New  York  City. 


Edison  Phonograph  Monthly,  Dec. ,  1909        23 

361  The  Darkies'  Jubilee  American  Symphony  Orchestra 

A  descriptive  orchestra  selection,  reproducing,  with  the  assistance  of  singers,  dancers  and  novel 
effects,  a  darky  jubilee  along  the  Mississippi  levee.  The  following  is  a  synopsis  of  the  number 
which,  however,  only  weakly  conveys  an  idea  of  the  entertainment  it  contains:  Scene — On  the 
levee.  Time — Busiest  season  of  the  year.  Action — Darkies  congregate  for  a  jubilee;  Trouble 
with  the  "Or-ches-ter" ;  Arrival  of  the  "Boss";  "Doan  pay  no  'tention  to  him;  make  b'lieve 
you  doan  see  him";  Everybody  promises  to  be  ready  for  work  in  the  morning;  Boss  goes  away 
satisfied;  Resumption  of  "de  festivities";  Dancing;  Singing  by  the  quartette;  The  "Or-ches- 
ter"  plays  a  joke  on  Miss  Johnson.  The  novelty  of  this  Record  will  make  it  a  top-notcher  in 
the  selling  list.     Composer,  John  M.  Turner;  publisher,  Carl  Fischer,  New  York. 

362  I'm  Glad  I'm  a  Boy  and  I'm  Glad  I'm  a  Girl  Ada  Jones  and  Billy  Murray 

A  tuneful  conversational  duet,  one  of  the  "hits"  in  the  musical  production  "Follies  of  1909." 
A  "kid"  scrap  followed  by  recital  of  the  reasons  why  one%  is  jealous  of  the  other's  sex  is  the 
theme.  It  is  difficult  to  realize  from  the  rendition  that  the  principals  are  grown-ups  and  not 
real  "kids."  Orchestra  accompaniment.  Words  and  music,  Nora  Bayes  and  Jack  Norworth ; 
publishers,  Jerome  H.  Remick  &  Co.,  New  York  City. 

363  Medley  of  Emmett's  Yodle  Songs  George  P.  Watson 

George  P.  Watson  needs  no  introduction  to  the  Edison  Phonograph  public.  Our  Standard 
catalogue  contains  numbers  that  bear  witness  to  his  remarkable  talent  as  a  yodler.  In  this, 
his  first  Amberol  Record,  he  has  given  us  a  delightful  medley  of  Emmett's  favorite  songs, 
including  his  charming  "Lullaby,"  by  which  he  will  be  longest  remembered.  Orchestra 
accompaniment. 

364  The  Rifle  Regiment  March  United  States  Marine  Band 

The  very  fact  that  the  composer  of  this  dashing  number  is  none  other  than  the  "March  King" 
himself  would  be  quite  recommendation  enough,  without  any  further  comment,  but  it  seems 
only  proper  to  again  refer  to  the  fact  that  Sousa,  as  leader,  brought  this  celebrated  organization 
to  its  present  degree  of  efficiency.  Surely  the  U.  S.  Marine  Band  is  capable  of  giving  the 
proper  Sousa  flavor  to  his  compositions. 

Edison  Standard  Records  for  February,   1910 

10297  Venetian  Love  Song  Victor  Herbert  and  His  Orchestra 

This  selection  is  from  the  Suite  Romantique,  entitled  "A  Day  in  Venice,"  by  Ethelbert  Nevin, 
the  celebrated  American  composer,  author  of  "My  Rosary."  The  Suite,  which  is  a  favorite 
concert  selection  and  is  played  by  only  the  best  orchestras,  contains  four  numbers,  as  follows: 
"Dawn,"  "Gondoliers,"  "Venetian  Love  Song"  and  "Good  Night."  The  "Venetian  Love 
Song"  is  an  andante  movement  with  beautiful  melody  and  rich  harmonies,  and  is  undoubtedly 
one  of  the  most  attractive  numbers  of  this  Suite.  The  rendition  of  the  selection  is  in  Victor 
Herbert's  best  style,  which  is  eloquent  of  its  excellence. 

10298  I'm  Looking  for  Something  to  Eat  Stella  Mayhew 

To  properly  appreciate  the  humor  of  this  song  one  must  remember  that  the  singer,  who 
stoutly  protests  that  "her  thinness  will  cause  her  to  fall  out  of  her  clothes"  unless  some  kind 
friend  treats  her  to  the  appalling  menu  she  enumerates,  could  not  by  any  stretch  of  imagination 
be  designated  as  generous  in  proportion — no,  not  even  abundant;  immese  is  better.  She  is 
clever,  is  Miss  Mayhew — one  of  our  leading  vaudeville  stars.  Her  first  Record.  Orchestra 
accompaniment.     Words   and  music,  Billie  Taylor. 

10299  The  Star,  the  Rose  and  the  Dream  Stanley  and  Gillette 

A  sentimental  baritone  and  tenor  duet.  The  selection  is  of  a  high  order  in  composition,  both 
words  and  melody  differing  ih  this  respect  from  the  majority  of  the  present-day  efforts.  The 
rendition  accentuates  the  beauty  of  the  number,  the  trained  voices  of  these  two  noted  singers 
harmonizing  in  a  manner  most  delightful  to  the  ear.  Orchestra  accompaniment.  Words, 
Albert  Lang ;  music,  Ted  Snyder ;  publisher,  Ted  Snyder  Co.,  New  York  City. 

10300  The  Dancing  Girl  Sousa's  Band 

This  sprightly  band  number  is  the  third  ("C")  of  a  suite  of  three  selections  entitled  "Maidens 
Three"  and  composed  by  John  Philip  Sousa.  The  first  of  the  suite,  ("A")  "The  Coquette," 
played  by  the  United  States  Marine  Band,  appeared  in  the  November  list  as  No.  10248,  and 
the  second  ("B"),  "The  Summer  Girl,"  rendered  by  Sousa's  Band,  is  listed  in  January  as 
No.  10277.     Lovers  of  band  Records  will  want  the  entire  suite. 

10301  Nobody  Knows  Where  John  Brown  Went  Arthur  Collins 

Coon  song.  A  stranded  and  penniless  "coon"  actor,  awakening  in  a  graveyard  before  a  monu- 
ment bearing  the  inscription,  "Here  lies  John  Brown.  Prepare  ye  all  to  follow  me,"  is 
reconciled  to  his  apparently  inevitable  fate  by  the  consoling  reflection  that  the  direction  John 
Brown  took  when  he  went  is  still  unsettled.  The  air  "John  Brown's  Body,"  etc.,  is  appro- 
priately introduced.  Mr.  Collins'  dialect  and  expression  are  unapproachable.  Orchestra 
accompaniment.     Words  and  music,  Arthur  Longbrake;  publisher,  Joseph  Morris,  Philadelphia. 


24        Edison  Phonograph  Monthly,  Dec. ,  1909 

10302  Sweet  Bunch  of  Daisies  Elizabeth  Wheeler  and  Harry  Anthony 

A  dainty  little  effusion,  wedded  to  a  particularly  sweet  air,  and  rendered  in  duet  form  by  a 
soprano  and  tenor  whose  names  are  synonyms  of  excellence,  is  a  concise  and  truthful  descrip- 
tion of  this  Record.  Orchestra  accompaniment.  Words  and  music,  Anita  Owen;  publishers, 
Jerome  H.  Remick  &  Co.,  New  York  City. 

10303  It's  Moonlight  all  the  Time  on  Broadway  Billy  Murray 
A  comic  song  in  which  the  singer  contrasts  the  simple  life  of  his  former  home  on  the  farm 
with  the  allurements  of  Broadway,  where  "chorus  girls  have  awful  appetites  and  folks  have 
touching  ways,"  finally,  however,  concluding  that  Broadway  agrees  with  him  and  he'll  "stick." 
Billy  Murray's  original  style  of  singing  does  ample  justice  to  the  number.  Orchestra  ac- 
companiment. Words,  Ren  Shields;  music,  Percy  Wenrich;  publishers,  F.  B.  Haviland  Pub. 
Co.,  New   York   City. 

10304  The  Tin  Soldier  Vienna  Instrumental  Quartet 
This  is  an  instrumental  arrangement  of  the  popular  Viennese  song,  "Der  Zinn  Husar"   ("The 
Tin  Soldier"),  which  is  a  warm  favorite  at  all  vaudeville  and  concert  performances  in  the 
Austrian  capital.     The  instrumentation  consists  of  two  violins,  'cello  and  piano.     Fascinating 

in  melody,  the  selection  is  rendered  in  a  most  artistic  manner,  resulting  in  a  Record  of  more 
than  usual  desirability.     Composer,  I.  Lote. 

10305  My  Dad's  Dinner  Pail  Ada  Jones 
This  number  will  need  no  recommendation  to  the  old-timers  who  well  remember  the  long 
popularity  it  enjoyed.  It  is  another  old  favorite  of  the  Harrigan  and  Hart  days  and  scored 
quite  as  big  a  "hit"  as  "The  Market  on  Saturday  Night,"  Record  No.  10185.  Miss  Jones' 
conception  of  the  Irish  brogue  has  been  endorsed  so  often  that  repetition  is  superfluous.  Her 
enunciation  is  splendid  and  there  is  more  than  ordinary  volume  to  the  Record.  Orchestra 
accompaniment.     Words,    Ed.    Harrigan;    music,    Dave   Braham;    publishers,    Wm.   A.    Pond 

&  Company,  Boston. 

1 0306  When  I  Dream  in  the  Gloaming  of  You  Manuel  Romain 
The  heartache  of  a  lover,  whose  constancy  has  remained  unshaken  through  years  of  separa- 
tion and  silence,  finds  expression  in  the  sentiment  of  this  pretty  and  melodious  composition. 
There  are  few,  if  any,  singers  before  the  public  to-day  more  capable  of  doing  justice  to  songs 

of  this  description  than  Mr.  Romain.  His  Records  are  popular,  and  deservedly  so.  Orchestra 
accompaniment.     Words  and  music,  Herbert  Ingraham;  publisher,  Shapiro,  New  York  City. 

10307  Dixie  Land,  I  Love  You  Edward  Meeker 
A  snappy  coon  march  song  of  that  particular  type  whose  proper  rendition  requires  a  singer 

of  Mr.  Meeker's  strength  of  voice  and  ability  to  enunciate  his  words  quickly  and  distinctly. 
That  Mr.  Meeker  excels  in  this  department  is  beyond  dispute.  The  song  itself  is  a  description 
of  the  appealing  charms  of  Dixie  Land.  In  the  chorus  a  banjo's  strumming  is  decidedly 
appropriate  and  pleasing.  Orchestra  accompaniment.  Words,  A.  Seymour  Brown ;  music, 
Nat  D.  Ayer ;  publishers,  M.  Witmark  &  Sons,  New  York  City. 

10308  A  Bushel  o'  Kisses  Edison  Concert  Band 
A  band  number  par  excellence.     It  is  a  medley  of  selections  from  popular  airs  arranged  in  a 
most    unique    manner    and    entertainingly    rendered.     Composers,    Lewis    F.    Muir    and    Matt 
Connes;  publishers,  Helf  &  Hager  Company,  New  York  City. 

10309  In  the  Sunshine  and  the  Shadow  I'll  be  True  Byron  G.  Harlan 
There  is  a  wealth  of  tenderness  in  Mr.  Harlan's  voice  as  he  sings  this  pathetic  ballad,  whose 
theme  is  a  lover's  profession  of  fidelity  to  his  sweetheart  at  the  hour  of  parting.  The  novel 
manner  in  which  the  chorus  is  sung — an  interruption  occurring  in  the  middle  of  alternate 
lines — adds  interest  to  the  number.  Orchestra  accompaniment.  Words,  Beth  Slater  Whitson; 
music,  Leo  Friedman;  publishers,  Boswell  &  Friedman,  Chicago. 

10310  Jerusalem  the  Golden  Edison  Mixed  Quartette 
Sacred  hymns  are  so  familiar  in  respect  to  both  words  and  air  to  the  great  majority  of  the 
public  that  little  remains  to  be  said  in  describing  a  Record  of  this  character.     The  selection 

is  sung  without  accompaniment,  which  fact  emphasizes  the  more  strongly  the  beautiful  harmony 
that  prevails  throughout  its  rendition.     Words,  J.  M.  Neale;  music,  A.  Ewing. 

10311  A  Creole  Lullaby  Arthur  C.  Clough 
With  each  succeeding  selection  from  his  repertoire  Mr.  Clough  strengthens  his  hold  upon  the 
Phonograph  trade  and  public.     The  increasing  popularity  of  his  Records  is  due  to  the  clearness 

of  his  enunciation  as  well  as  to  the  sweetness  of  his  tenor  notes.  "A  Creole  Lullaby"  is  a 
plantation  cradle-song,  the  croon  of  an  old  "nigger  mammy,"  characteristic  in  composition 
and   peculiarly  soothing   in   melody.     Orchestra   accompaniment. 

10312  Ciribiribin  Waltz  American  Symphony  Orchestra 
This  delightful  waltz  takes  its  inspiration  from  the  quaint  Italian  waltz-song,  "Ciribiribin," 
whose  popularity  is  by  no  means  confined  to  the  natives  of  "Sunny  Italy."     It  has  scored  a 
remarkable  success  in  the  other  countries  of  Europe,  as  well  as  on  this  side  of  the  water.     The 
instrumental  arrangement  is  a  prime  favorite  at  both  concert  and  dance  throughout  the  country 

at  the  present  time.  The  Record  is  excellently  adapted  to  dancing  and  should  prove  a  tre- 
mendous "hit"  with  the  public.  Composer,  A.  Pestalozza;  publisher,  Carl  Fischer,  New 
York  City. 


Edison  Phonograph  Monthly,  Dec,  1909        25 

10313  I  Think  I  Hear  a  Woodpecker  Knocking  at  My  Family  Tree  Edward  M.  Favor 

A  comic  character  song,  one  of  the  "hits"  of  the  musical  comedy,  "The  Golden  Girl,"  which 
had  a  successful  run  in  Chicago  and  will  probably  show  in  New  York  shortly.  This  song 
recommends  itself  to  great  popularity  for  it  abounds  in  humor  and  has  an  appealing  air. 
Mr.  Favor  sings  the  chorus  with  an  air  of  mystery  that  greatly  enhances  the  effect  introduced 
of  a  woodpecker  knocking  on  a  hollow  bark.  Orchestra  accompaniment.  Words,  Will  M. 
Hough  and  Frank  R.  Adams;  music,  Jos.  E.  Howard;  publishers,  Chas.  K.  Harris,  New  York 
City. 

10314  Telling  Lies  Ada  Jones  and  Billy  Murray 
A  conversational  duet  in  waltz  time.     The  moon  is  gazing  upon  two  lovers  who  are  rehearsing 
the  "old,  old  story"  in  a  new  garb — that  of  telling  lies  to  each  other,  with  kisses  for  penalties. 

A  cute  little  song  in  a  decidedly  neat  musical  setting,  and  well  rendered.  Orchestra  accompani- 
ment. Words,  Irving  Berlin;  music,  Ted  Snyder;  publishers,  Ted  Snyder  Company,  New 
York  City. 

10315  Long,  Long  Ago  Manhattan  Mixed  Trio 
A  love  lyric  of  much  charm  and  refinement,  sung  by  soprano,  tenor  and  bass.     As   a  Record 
this  is  one  of  supreme  beauty,  whether  considered   in  relation  to  the  exceptional  calibre  and 
exquisite  blending,  or  the  perfect  reproduction  of  the  singers'  voices.     Orchestra  accompaniment. 
Music,   Thomas   Hayes   Bayley. 

10316  Two  Thomas  Cats  New  York  Military  Band 
An  interesting  band  number  of  good  volume  and  spirit.     There  are  novel  plays  of  instruments 
throughout  as  well  as  the  effect  of  two  male  representatives  of  the  feline  family  engaged  in  a 
heated  discussion.     Altogether  a  decidedly  desirable  number  for  every  band  Record  collection. 
Composer,  Lew  C.  Smith;  publisher,  Carl  Fischer,  New  York  City. 


Trade    Bulletins 


Sales  Department  Bulletin   No.  40 

November  /,  1909 

Trade  Information  for  Dealers 

Correspondence  concerning  this  bulletin  should  mention  its  number 
and  be  addressed  to  THE  NATIONAL  PHONOGRAPH  COMPANY, 
SALES  DEPARTMENT.  Orange,  N.  J. 

Due  to  causes  hereinafter  stated,  we  find  it 
necessary  to  slightly  advance  the  prices  of  Edi- 
son Records  for  all  types  to  the  Dealer,  but  in 
no  case  is  the  advance  sufficient  to  justify  a 
change  in  retail  prices,  which  remain  as  here- 
tofore. 

The  principal  reason  for  the  increase  in  price 
is  the  fact  that  the  recent  Copyright  Law,  which 
went  into  effect  July  1st,  1909,  for  the  first 
time  extends  the  protection  of  copyright  to 
Phonograph  Records,  so  that  in  the  future  we 
shall  be  required  to  pay  large  sums  as  royalties 
to   authors   and  composers. 

We  anticipate  that  these  royalties  will  amount 
to  about  two  cents  on  each  copyright  Record, 
and  although  the  proportion  of  copyright  Rec- 
ords used  has  been  small  so  far,  it  undoubtedly 
will  be  necessary  for  us  to  use  larger  numbers 
of  copyrights  in  the  future.  Furthermore,  we 
shall  be  required  to  pay  these  royalties  even  if 
many  of  the  copyrighted  Records  are  later  re- 
turned under  our  exchange  proposition,  so  that 
from  this  source  alone,  there  will  be  a  prob- 
able   additional    heavy   loss. 


Another  reason  for  the  increase  is  the  enor- 
mously greater  sums  we  are  paying  for  talent 
than  ever  before,  not  only  in  the  Grand  Opera 
line  but  for  standard  talent,  as  well  as  for 
special  artists  such  as  Victor  Herbert,  John 
Philip   Sousa,   Johann   Strauss,   and  others. 

A  further  reason  for  the  increase  is  the 
higher  cost  of  raw  materials  and  of  factory 
operations  under  which  all  Records  not  of  abso- 
lutely the  highest  standard  are  rejected  and  re- 
turned to  scrap. 

A  comparison  of  Edison  Records  with  other 
Records  on  the  market,  or  in  fact  with  our  own 
Records  as  made  several  years  ago,  will  demon- 
strate to  what  degree  of  perfection  in  tone  and 
quality  they  have  been  brought  up  to  the  pres- 
ent time. 

In  view  of  these  circumstances  the  prices  of 
Edison  Records  will  be  advanced  on  and  after 
January  1st,   1910,  as  follows: 

Edison  Standard    Records 21  cents 

Edison  Amberol     Records 30  cents 

Edison     Grand     Opera      (Two- 
Minute)     Records 47  cents 

In  every  case,  as  above  stated,  the  list  prices 
of  these  Records  remain  unchanged,  viz.: 

Edison  Standard     Records 35  cents 

Edison  Amberol    Records 50  cents 

Edison     Grand     Opera      (Two- 
Minute)      Records 75  cents 


26       Edison  Phonograph  Monthly,  Dec,   1909 


We  wish  to  point  out  with  all  sincerity  to 
our  friends  in  the  trade,  that  the  slight  advance 
in  prices  given  above  is  considerably  less  than 
the  added  expenses  which  have  been  imposed 
upon  us  by  the  special  circumstances  referred 
to,  and  were  these  advanced  prices  net  to 
Dealers,  we  would  still  have  to  share  a  heavy 
burden  which  might  very  properly  be  placed  on 
the  goods   themselves. 

Notwithstanding  this  fact,  however,  we  pro- 
pose to  make  a  radically  new  proposition  and 
will  assume  a  part  of  the  increase  by  making  a 
very  liberal  allowance  for  breakage  in  each 
case,  whereby  the  net  prices  will  be  only  very 
slightly  higher  than  at  present.  By  making  this 
allowance  the  annoyance  of  adjusting  claims  for 
breakage  between  ourselves  and  Dealers,  and  be- 
tween Jobbers  and  their  Dealers,  will  be  entirely 
removed.  The  allowance  for  breakage  we  pro- 
pose to  make  to  Dealers  is  3^3% — this  allow- 
ance to  be  also  made  by  Jobbers  in  transactions 
with  their  Dealers.  It  will  be  obvious  that 
these  allowances  are  far  in  excess  of  any  break- 
age that  may  reasonably  be  expected,  even  in 
the  case  of  exceptional  rough  handling.  In 
order  that  the  manner  in  which  allowance  is 
to  be  made  in  billing  may  be  understood,  we 
print  herewith  sample  invoice  showing  exactly 
how  invoices  will  be  made  out  by  us  against 
Dealers ;  and  Jobbers  are  being  advised  that  in 
billing  goods  to  Dealers  the  form  proposed  by 
us  will  be  followed.  From  this  example  it  will 
be  seen  that  the  proposed  net  prices,  as  com- 
pared with  those  at  present  in  force,  figure  out 
as   follows: 

Standard   2-Minute   Records:     Per    100. 
Present  Prices: 

Dealer $20.00 

Dealers'    profit    15.00 

New  Price: 

Dealer    (21c.   less   lxA%) 20,30 

Dealers'   profit    14.70 

Amberol  Records:     Per   100. 
Present  Prices: 

Dealer 28.00 

Dealers'   profit 22.00 

New  Price: 

Dealer    (30c.  less  VA%) 14.70. 

Dealers'    profit 21.00 

Grand  Opera  (2-Minute)  Records:     Per  100. 
Present  Prices: 

Dealer      45.00 

Dealer's    profit     30.00 

New  Price: 

Dealer    (47c.   less   Zl/3%) 45.43 

Dealer's  profit    29.57 


From  the  figures  above  presented  it  will  be 
seen  that  with  all  Records  the  profit  to  Dealers 
is  slightly  reduced,  but  in  no  case  does  it  ex- 
ceed  one   cent   per  Record,   net. 

It  is  unnecessary  for  us  to  say  that  this  very 
slight  reduction  in  profit  does  not  in  any  way 
alter  the  fact  that  Edison  Records  are  the  most 
profitable  line  of  talking  machine  records  on 
the  market  today. 

The  new  prices  go  into  effect  January  1st, 
1910.  Jobbers  will  accept  for  as  complete  ship- 
ment as  their  stocks  will  allow,  all  bona  fide 
orders  for  Records,  received  up  to  and  including 
Saturday,  December  18th,  1909,  at  present  prices, 
subject  to  existing  terms  and  delivery.  Orders 
received  on  and  after  December  20th,  1909.  will 
be  accepted  subject  to  the  express  condition  that 
such  numbers  as  it  is  possible  for  the  Jobbers 
to  ship  up  to  and  including  December  31st, 
1909,  will  be  billed  at  present  prices,  with  usual 
terms  and  delivery;  all  unfilled  balances  to  be 
cancelled. 

Positively  no  Edison  Records  of  any  kind  will 
be  billed  at  old  prices  after  December  31st, 
1909. 


(Sample  Invoice — Jobber  to  Dealer; 

New  York  City,  November  1,  190<> 
Mr.  John  Smith 

To  RICHARD  ROE,  Dr.: 
Jobber  of  Edison  Phonographs  and  Records 


100  Standard  Records  .21 

Special  allowance  %Vs%  to  cover  breakage 


21.00 
.70 


20.: 


Sates  Department  Bulletin  No.  41 

November  IS,  1909 

Trade  Information  for  Dealers 

Correspondence  concerning  this  bulletin  should  mention  its  number  and 
be  addressed  to  the  NATIONAL  PHONOGRAPH  COMPANY,  SALES 
DEPARTMENT.   Orange,  N.  J. 

SPECIAL  CONFIDENTIAL  ANNOUNCE- 
MENT. 

We  give  below  the  numbers  of  300  Standard 
(Two-Minute)  Records  that  will  be  dropped 
from  our   next  catalogue  on  February  1st,   1910. 

This  announcement  is  made  to  give  Dealers 
ample  time  to  dispose  of  any  stock  of  the  selec- 
tions they  may  have  on   hand. 

We  would  again  point  out  that  we  expect  to 
carry  a  stock  of  all  cut-out  selections,  whether 
dated  August  1st,  February  1st,  or  any  other 
date,  until  we  are  sure  they  are  no  longer  in 
demand.  There  need  be  no  haste  on  your  part 
in  returning  your  siock  of  February  1st  cut- 
outs, for  they  may  be  returned  for  exchange  at 
any  time. 


Edison  Phonograph  Monthly,  Dec,  1909         27 


300  Edison  Standard  Records 

to  be  cut  from  Catalogue 

February  1,  1910 


134 

8457 

9183 

9647 

9782 

9855 

G04 

8462 

9186 

9650 

9784 

9856 

C50 

84S0 

9195 

9656 

9786 

9857 

6G4 

8524 

9212 

9657 

9787 

9860 

1027 

8584 

9216 

9663 

9788 

9861 

1574 

8585 

9226 

9666 

9790 

9862 

2208 

8604 

9241 

9673 

9791 

9863 

2224 

8609 

9246 

9680 

9793 

9864 

4907 

8610 

9251 

9681 

9794 

9866 

4914 

8630 

9255 

9685 

9795 

9867 

4918 

8631 

9261 

9686 

9796 

9873 

6007 

8683 

9267 

9688 

9798 

9877 

5018 

8690 

9271 

9692 

9800 

9878 

5023 

8704 

9311 

9698 

9801 

9880 

7111 

8710 

9326 

9704 

9803 

9882 

7323 

8721 

9365 

9708 

9804 

9883 

7334 

8731 

9377 

9713 

9805 

9884 

7422 

8733 

9381 

9719 

9807 

9886 

7495 

8749 

9400 

9721 

9809 

9887 

7498 

8752 

9403 

9722 

9812 

9888 

7550 

8765 

9410 

9725 

9814 

9892 

7G69 

8774 

9430 

9727 

9816 

9894 

7673 

8778 

9434 

9731 

9817 

9895 

8014 

8788 

9449 

9733 

9818 

9901 

8035 

8810 

9463 

9734 

9819 

9904 

8061 

8849 

9475 

9736 

9820 

9906 

8063 

8914 

9508 

9743 

9821 

9908 

8074 

8952 

9513 

9744 

9822 

9910 

8077 

8973 

9526 

9745 

9825 

9911 

8084 

8981 

9528 

9746 

9826 

9912 

8100 

8983 

9534 

9748 

9828 

9928 

8121 

9007 

9540 

9751 

9829 

9931 

8141 

9015 

9542 

9752 

9830 

9934 

8173 

9024 

9553 

9754 

9831 

9944 

8190 

9072 

9564 

9755 

9832 

9945 

8198 

9075 

9590 

9756 

9834 

9954 

8237 

9079 

9591 

9757 

9835 

9956 

8258 

9084 

9594 

9758 

9837 

9957 

8259 

9095 

9601 

9759 

9839 

9964 

8308 

9096 

9604 

9760 

9840 

9965 

8333 

9098 

9609 

9762 

9841 

9967 

8334 

9106 

9617 

9764 

9842 

9969 

8337 

9115 

9621 

9765 

9843 

9972 

8340 

9138 

9626 

9766 

9844 

9974 

8379 

9139 

9631 

9768 

9845 

9978 

8381 

9143 

9635 

9772 

9849 

9982 

8389 

9166 

9641 

9774 

9851 

9988 

8395 

9171 

9642 

9778 

9852 

9992 

8417 

9179 

9643 

9779 

9853 

10032 

8441 

9182 

9644 

9781 

9854 

10040 

Suspended  List,  Nov.  20, 1909 

Superseding  All  Previous  Lists 

This  list  is  supplemental  to  the  Suspended  Lists 
which  appeared  in  the  June,  1908,  and  succeeding 
issues  of  the  Edison  Phonograph  Monthly. 
These  are  still  in  force  and  must  be  given  the 
consideration  by  the  Trade  as  if  reprinted  in  full 
herewith. 

N.  J.,   Newark — B.   F.   Behrend. 
Jersey    City— Wm.    Reeside. 
CAL.,  Vistula — Thomas  E.  Noel. 
O.,  Jackson — Mrs.    M.    C.    Clewers. 
HT.   D.,   Hftitlnnd — Emil    Bentson. 
TEX.,  Hillsboro — J.   N.    Bucher. 

Jobbers   and   Dealers   are   asked   not  to  supply 
any  of  the   above   named   firms   with   our   appa- 
ratus, at  addresses  given  or  any  other  address. 
REINSTATED 

WIS.,     Green*     Bay — Vandenberg-     Music      Co., 
(Frank  Vandenberg-,  Prop.) 


A  True  Story  With  a  Moral 
or  Two 

Early  last  May  we  received  an  inquiry  from 
a  prospective  customer  living  in  an  obscure  cor- 
ner of  the  great  Mojave  desert,  eight  miles  from 
the  nearest  place  of  human  habitation,  in  which 
he  inquired  the  price  of  various  types  of  Edi- 
son Phonographs  and  Records.  Replying  at  once, 
we  sent  him  a  Phonograph  booklet  and  complete 
catalogues  of  Edison  Records,  and  referred  him 
to  the  nearest  Edison  Dealer  for  the  consumma- 
tion of  the  sale.  At  the  same  time  we  acquainted 
the  Dealer  with  the  facts  of  the  case,  requesting 
him  to  follow  it  up  and  advise  us  of  result.  A 
month  passed  and  not  hearing  from  the  Dealer, 
we  again  wrote  and  elicited  the  information  that 
the  sale  had  not  been  effected.  The  Dealer  had 
written  once,  and  not  receiving  a  reply,  took  it 
for  granted  that  the  prospective  customer  had 
given  up  the  idea  and  therefore  considered  the 
incident  closed. 

Did  we  lose  further  interest  in  the  matter?  By 
no  means;  we  never  do  that.  We  took  up  the 
subject  again  with  the  prospective  customer^ 
learned  that  he  was  still  in  a  receptive  mood  al- 
though obliged  to  temporarily  postpone  the  con- 
templated purchase.  At  his  request  we  referred 
him  to  another  Dealer  as  he  expressed  an  un- 
willingness to  do  business  with  Dealer  No.  1 
whose  stock  of  Records,  he  said,  would  not  offer 
the  choice  he  desired,  and  he  wished  to  make 
the  purchase  without  further  delay.  We  did  so 
and  shortly  received  the  thanks  of  Dealer  No.  2 
for  an  order  of  a  Home  Phonograph  and  Edison 
Records  to  the  total  value  of  $80.20,  with  the 
assurance  that  "further  inquiries  of  like  nature 
would   receive  prompt   and   energetic   attention." 

That's  the  story;  what's  the  moral?  There  are 
two.  First  is  that  persistence  wins  in  the  long 
run — all  that  is  necessary  is  patience.  Had  we 
been  as  easily  discouraged  as  the  Dealer — had 
we  not  put  our  "follow-up"  system  into  operation, 
a  nice  sale  and  a  good  customer  would  have  been 
lost.  Had  Dealer  No.  1  followed  up  his  man  as 
we  did,  instead  of  dismissing  the  subject  after  a 
single  inquiry  he  would  have  eventually  won 
out — if  he  had  kept  up  his  stock,  which  he  didn't. 
That's  moral   number  two. 

No  Dealer  who  allows  his  stock  to  dwindle  can 
expect  to  do  business  successfully  in  these  days 
of  up-to-date  methods.  It  doesn't  take  the  public 
long  to  discover  the  fact  that  a  Dealer  is  losing 
interest  in  his  business  and  when  the  discovery  is 
made,  the  public  promptly  loses  interest  in  the 
Dealer. 


28         Edison  Phonograph  Monthly,  Dec. ,  1909 


7- 


20712 
20713 
20714 
20715 

20716 


Advance  List 

Of  Hawaiian  Edison  Records 

(FIVE  STANDARD  AND   FIVE  AMBEROL) 

HE  Records  listed  below  are  now  ready  and  stock  orders  will  be  shipped  from  Orange  as 
soon  as  placed  by  Jobbers.  The  Records  may  be  re-shipped  to  Dealers  immediately  they 
reach  Jobbers,  and  can  be  offered  for  sale  as  soon  as  received  by  Dealers.  No  effort  will  be 
made  to  make  the  first  selling  date  uniform. 

STANDARD 

Maui  Girl    (S.  Kalama)    Vocal  Toots  Paka's  Hawaiians 

Honolulu  Tom  Boy   (S.  Cunha)   Vocal  Toots  Paka's  Hawaiians 

Kawaihan  Waltz   {D.  Nake)    Guitar  Duet  Joseph  Kakuku  and  John  Paaluhi 

Medley  of    Hawaiian   Airs.     Introducing — Like     No    A    Like     {Queen    Liliuokalaini) 
Tom  Boy   (S.  Cunha)    Kealoha  Wela  (AT.  Kamoa)   Guitar  Solo    {Joseph  Kakuku) 
Kamawae   {Kapualu)   Vocal  Toots  Paka's  Hawaiians 


AMBEROL 

11500  Ninipo  {Kaleikoa)  Vocal 

11501  Koleo  {King  Kalakana)  Vocal 

11502  Moani  Ke  Ala  {Prince  Leleiohoku)  Vocal 

11503  One,  Two,  Three,  Four  {W .  E.  Reynolds)   Vocal 

11504  Akahi  Hoi    {King  Kalakana)   Vocal 


Toots  Paka's  Hawaiians 
Toots  Paka's  Hawaiians 
Toots  Paka's  Hawaiians 
Toots  Paka's  Hawaiians 
Toots  Paka's  Hawaiians 


The  Market  for  High 
Grade  Goods 

Some  Dealers  there  are  who  labor  under  the 
false  impression  that  the  market  for  high  grade 
Phonographs  and  Records  is  confined  to  the 
wealthier  class  of  people,  and  they  even  despair 
of  interesting  them  in  the  Phonograph  to  any 
great  extent  because  of  the  preconceived  idea 
that  they  are  prejudiced  against  the  instrument. 
Let  us  grant,  for  the  sake  of  argument,  that  such 
people  have  a  long  standing  prejudice  against 
the  Phonograph, — that  in  their  eyes  it  is  still 
the  talking  machine  of  a  score  of  years  ago, 
whose  rasping,  raucous  tone  offended  the  ear 
and  annoyed  rather  than  pleased  the  listener. 
Why  do  they  retain  that  impression?  Simply 
because  no  attempt  has  ever  been  made  to  con- 
vince them  to  the  contrary. 

Does  it  seem  reasonable  to  believe  that  any 
person  who  listens  to  the  Phonograph  of  to-day 
can  associate  it,  from  a  musical  standpoint,  with 
its  predecessor,  which  was  more  in  the  nature  of  a 
novelty  than  anything  else?  We  think  not,  and 
we  are  equally  positive  that  no  one  can  hear  the 
present-day  Phonograph  pouring  forth  its  abun- 
dance of  sweet  music  and  melody,  with  a  beauty 
of  tone  and  expression  that  no  automatic  musical 
instrument  can  hope  to  approach,  without  ex- 
periencing a  desire  to  possess  one.  Its  very  nat- 
uralness, coupled  with  the  great  variety  and  ex- 
cellence  of   selections   the   Record   catalogue   con- 


tains, and  the  impressive  array  of  the  world's 
greatest  and  best  talent  that  contribute  to  them, 
are  strong  points  that  will  make  an  instantan- 
eous impression.  And  when  the  attractive  ap- 
pearance of  the  high-grade  machine,  its  beauty 
and  symmetry  of  outline  and  style  of  finish  are 
demonstrated,  but  little  more,  of  argument  will 
be  needed  to  introduce  one  in  the  home  of  the 
most  aesthetic. 

Can  any  more  elegantly  and  gracefully  de- 
signed musical  instrument  be  conceived  of  than 
the  Amberola?  It  will  satisfy  the  requirements 
of  the  most  fastidious,  will  harmonize  with  the 
most  luxurious  or  severely  elegant  surroundings, 
will  be  an  ornament  to  any  home.  With  such  a 
Phonograph  and  the  present  Amberol  Record 
list,  Domestic  and  Grand  Opera,  the  Dealer  need 
not  hesitate  a  moment  to  invade  the  precincts  of 
the  most  conservative  home.  And  that  is  the 
course  you  must  pursue  in  oraer  to  interest  the 
wealthier  class,  Mr.  Dealer.  If  they  do  not  re- 
spond to  your  literature  and  advertising  (and 
they  will  not  if  they  are  severely  prejudiced),  it 
is  your  business  to  make  a  personal  call  and  in- 
terest them  to  the  extent  of  securing  their  consent 
to  a  home  demonstration.  Once  you  have  secured 
an  entering  wedge  by  introducing  one  or  two 
machines  they  will  begin  to  advertise  themselves 
and  your  work  of  solicitation  will  be  reduced  to  a 
minimum. 

It  is  a  serious  mistake  on  the  Dealer's  part 
to  assume  that  only  the  wealthy  class  may  be  ap- 


Edison  Phonograph  Monthly,  Dec,  1909 


proached  with  a  high-grade  Phonograph,  how- 
ever. The  family  in  moderate  circumstances, 
nine  times  out  of  ten,  can  be  induced  to  invest 
in  an  expensive  musical  instrument  if  given  the 
privilege  of  paying  for  it  in  installments.  The 
proof  of  that  is  in  the  fact  that  the  home  of  the 
prosperous  mechanic  is  seldom  without  a  piano, 
organ  or  other  high-priced  instrument,  invar- 
iably purchased  on  easy  payments.  Whether  or 
not  the  Dealer  is  in  a  position  to  accept  payment 
on  such  a  plan  is  a  question,  of  course,  that 
each  must  settle   for  himself. 

We  are  simply  pointing  out  the  fact  that  a 
market  for  the  high-grade  Phonograph  does 
exist  among  the  middle  class  of  the  public;  that 
their  tastes  run  to  the  better  grades  of  music 
and  higher  priced  instruments,  and  that  they  dig- 
nify their  homes  by  musical  instruments  of  qual- 
ity and  price  even  as  their  more  prosperous 
neighbors  do.  Furthermore,  they  are  more  ac- 
cessible and  respond  more  quickly  to  suggestions. 

But  the  market  for  the  high-grade  product  Joes 
not  stop  at  the  home.  There  is  still  the  hotel, 
restaurant,  church,  lodge,  club,  play-house  (espe- 
cially the  moving  picture  theatre),  and  every  other 
"lace  of  public  amusement  awd  entertainment  to 
consider.  The  field  is  broad  and  fertile;  the  op- 
port  inities  for  the  enterprising  Dealers  are  many 
a.nd  xceptional.  Edison  Dealers  should  bear  the 
abo  facts  in  mind  in  connection  with  the  sale 
of  th.  new  Amberola  and  Amberol  Grand  Opera 
Records.  

Among  the  Jobbers 

W.  D.  Andrews,  the  energetic  Edison  Jobber 
of  Buffalo,  N.  Y.,  on  October  18th  opened  his 
headquarters  at  632-634  Main  Street.  In  his 
new  place  of  business,  which  is  the  largest  and 
most  handsomely  decorated  and  appointed  talk- 
ing machine  and  sporting  goods  stores  in  that 
section  of  the  State,  Mr.  Andrews  carries  a 
large  and  complete  stock  of  Edison  Records, 
Phonographs  and  accessories.  The  Phonograph 
Department  is  in  charge  of  Mr.  Ray  F.  Crandall, 
an   expert   in   that  line. 

Mr.  Andrews  is  a  most  liberal  advertiser  in 
the  Buffalo  papers,  which  is  undoubtedly  a  large 
contributing  factor  to  his  success.  He  features 
Edison  products  in  all  his  ads.  We  congratu- 
late Mr.  Andrews  on  his  present  prosperity  and 
wish  him  increased  success  in  his  new  loca- 
tion. 


The  Flint  and  Brickett  Company,  of  Spring- 
field, Mass.,  has  sold  its  entire  stock  of  Edi- 
son Phonographs,  Records  and  Supplies,  to  the 
Pardee-Ellenberger  Company,  of  New  Haven, 
Conn.,  which  company  is  taking  care  of  the 
Springfield   territory   as  Edison   Jobbers. 


The  O.  K.  Houck  Piano  Co.,  Edison  Jobbers, 
of  Memphis,  Tenn.,  is  nothing  if  not  up-to-date 
in  its  methods  of  stimulating  Dealers  to  activity. 
We  have  lately  received  some  samples  of  the 
"stuff"  being  used,  and  cannot  refrain  from  class- 
ing it  among  the  most  original  and  compre- 
hensive Phonograph  literature  that  has  yet  come 
to  our   attention. 


The  Standard  Talking  Machine  Co.,  Edison 
Jobbers,  of  Pittsburg,  Pa.,  was  out  on  Novem- 
ber 1  with  a  pointed  letter  to  its  Dealers  urg- 
ing the  necessity  of  immediate  forethought  in 
the  "stocking-up"  line.  A  well-worded  epistle 
tlia*  rmfsf  have  stirred  up  some  grey  matter. 


Kipp-Link  Phonograph  Co.,  10-12  East  Wash- 
ington street,  Indianapolis,  Ind.,  is  now  located 
at  445   East  Washington  street. 


E.  F.  Droop  and  Sons  Company,  formerly  of 
925  Pennsylvania  avenue,  N.  W.,  Washington, 
D.  C,  has  moved  to  the  southwest  corner  of 
"G"  and  Thirteenth  streets,  N.  W.,  same  city. 


Numbers  Assigned  for  Use 
on  Amberol  Records 

Our  attention  was  recently  called  to  the  fact 
that  in  several  instances  our  Amberol  Record 
numbers  conflict  with  numbers  appearing  in  our 
Standard  Catalogues.  We  were  aware  of  that 
fact  but  felt  that  because  of  the  difference  in  the 
two  types  there  would  be  little  or  no  liability  of 
error  in  placing  orders.  For  the  benefit  of  any 
who  may  be  confused  by  the  present  arrange- 
ment we  print  the  following  list  of  numbers  as- 
signed for  use  on  Amberol  Records.  The  trade 
will  be  duly  notified  of  any  changes  in  the  future: 

American 1  to  4999 

Ifalian    5000  "  5014 

Portuguese     5016  "  5035 

Hebrew    5036  "  5038 

Portuguese    5039  "  5499 

Cuban 5500  "  6000 

Mexica-n     6001  "  7000 

Argentine    7001  "  7499 

Italian    7500  "  7999 

Spanish    8000  "  8250 

Chinese     8251  "  8499 

Porto    Rican 8500  "  8749 

Japanese     8750  "  8999 

Danish      9000  "  9199 

Norwegian     9200  "  9399 

Swedish      9400  "  9599 

Holland-Dutch    9600  "  9799 

Bohemian     9800  "  9999 

Hebrew     10000  "  10399 

Belgian     10400  "  10699 

Polish 10700  "  10999 

Hungarian     11000  "  11199 

Russian    11200  "  11499 

Hawaiian     11500  "  11549 

British 12001  "  15000 

German    15001  "  16999 

French    .  ^ 17000  "  19000 


Jobbers  of  Edison  Phonographs  and  Records 


ALA*,  Birmingham — Talking  Machine  Co. 

Mobile— W.  H.  Reynalds. 

Montgomery — TL   I*   Penlck. 
AUK.,  Fort  Stsdth — R.  C.  Bollinger  Music  Co. 
CAL.,  Los  Anrelcs — Southern  Cal.  Music  Co. 

Set'rnmento— A.  J.  Pommer  Co. 

San  Francisco— P.  Bacigralupi  A  Bona. 
Pacific  Phonograph  Co. 
COLO.,  Denver — Denver  Dry  Good*  Co* 

Hezt  Music  Co. 
CONN.,  New  Haven — Pardee-Ellenberger  Co. 
D.  C,  Washington — E.  F.  Droop  4b  Sons  Co. 
6A„  Atlanta — Atlanta  Phonograph  Co. 
Phillips  A  Crew  Co. 

Waycross — Youmans  Jewelry   Co. 

IDAHO,  Boise — Eiler's   Piano  House. 

ILL..,  Chicago — Babson  Bros. 

Lyon   &  Healy. 

James  I.  Lyons. 

The  Vim  Co. 

Montgomery  Ward  &  Co. 

Rudolph  Wurlitzer  Co. 
Peoria — Chas.  C.  Adams  &  Co. 

Peoria  Phonograph  Co. 
q.»jj»»f»VT-QuIncy  Phonograph  Co. 

IND.,  Indianapolis — Indiana  Phono.  Co. 
Kiop-Linli  Phonograph  Co. 

IOWA,  Des  Moines— Harger  &  Blish. 
Hopkins  Bros.  Co. 

Dubuque — Harger  &  Blish. 

Fort  Dodge — Early  Music  House. 

Sioux  City — Early  Music  House. 
KT,  Louisville — Montenegro-Rie'am  Music  Co. 

LA.,   New   Orleans — William    Bailey. 

National  Automatic  Fire  Alarm  Co. 

MAINE,  Bangor — S.  L.  Crosby  Co. 
Portland — W.  H.  Ross  A  Son. 

MD.,  Baltimore — E.  F.  Droop  &  Sons  Co. 
MASS.,  Boston — Boston  Cycle  &  Sundry  CO. 
Eastern  Talking  Mach.     Co. 
Iver  Johnson  Sptg.  Goods  Co. 
Fitchburg — Iver  Johnson  Sptg.  Goods  Co. 
Lowell — Thomas  Wardell. 
New  Bedford — Household  Furnishing  Co. 
Worcester — Ivor  Johnson  Sptg.  Goods  Co. 
MICH*,  Detroit — American  Phono.  Co. 

Grinnell  Bros. 
MINN.,  Minneapolis — Minnesota  Phono.  Co. 
St.  Paul — W.  J.  Dyer  &  Bro. 
Koehler  A  Hinrichs. 
MO„  Kansas  City— J.  W.  Jenkins'  Sons  Music 
Co. 
Schmelzer  Arms  Co. 
St.  Louis — Koerber-Brenner  Music  Co* 
Silverstone  Talk.  Mach.  Co. 

MONT.,  Helena — Frank  Buser. 

NEB.,  Lincoln — >Ross  P.  Curtice  Co. 

H.  31  Sidles  Phono.  Co. 
Omaha — Nebraska  Cycle  Co. 
Shults  Bros. 

If.  1L,  Manchester— John  B.  Varlck  Co. 

V.  «L,  Hoboken — Eclipse  Phono.  Co. 
Newark— A   O.  Petit 
Paterson— J  ames  K.  O'Dea. 
Trenton — Stoll   Blank  Book  and  Station- 
ery Co 
John  Sykes. 

W.  Y„  Albany — Finch  A  Hahn. 
Astoria — John  Rose. 
Brooklyn — A.   D.  Matthews*   Sons. 
Buffalo— W.  D.  Andrews. 


— Elmlra  Arms  Co. 
Gloversvllle — American   Phom*.   Co. 
Kingston — Forsyth  A  Davis. 
New   York   City — Blackman    Talking  Ms 
chine  Co. 

J.  F.  Blackman  &  Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Jacot  Music  Box  Co. 

Victor  H.  Rapke. 

Siegel-Cooper  Co. 

John  Wanamaker. 
Oswego — Frank  E.  Bolway. 

Rochester — Mackie  Piano,  O.  A  M.  Co 

Talking  Machine  Co. 
Schenectady — Finch  &  Hahn. 

Jay  A.  Rickard  &  Co. 
Syracuse — Wt   D.  Andrews. 
Troy — Finch   &  Hahn. 
Utlca — Arthur  F.   Ferris*. 

William  Harrison. 

Utica  Cycle  Co, 

OHIO,  Canton — Klein  &  Heffelman  Co. 
Cincinnati — Ball-Fintze  Co. 
Milr.er  Musical  Co. 
Rudolph  Wurlitzer  Co. 
Cleveland — Eclipse  Musical  Co. 
Columbus — Perry  B.  Whitsit  Co. 
Dayton — Niei&a'us  &.  Dohse, 
Newark — Ball-Fintze  Co. 
Toledo— Hayes  Music  Co. 
OREGON,  Portland — Graves  Music  Co. 
OKLA.,  Oklahoma  City — Smith's  Phono.  Co. 
PENNA„  Alientown— G.   a  Aschbach. 
Easton — The  Werner  Co. 
Philadelphia — Louie  Buehn  A  Bra 
C.  J.  Heppe  A  Son. 
Lit  Bros. 

Penn   Phonograph  Co. 
John   Wanamaker. 
H.  A.  Weymann  A  Son. 
Pittsburg— Standard  Talk.  Mach.  Co 
Scranton — Ackerman  &  Co. 

Technical  Supply  Co. 
WHllamspcrt — W.   A.   Myers. 
R.  L,  Providence — J.  A,  Foster  Go. 

J.  Samuels  &  Bro. 
TENN.,.  Knoxvllle — Knoxville  Typewriter  and 
Phonograph  Co. 
Memphis — F.  M.  Atwood. 

O.  K.  Houck  Piano  Co. 
Nashville — Magruder  A  Co. 

Nashville  Talking  Mach.  Co. 

TEIn  Dallas — Southern  Talking  Machine  Co. 

El  Paso*— W.  G.  Wal*  Co. 

Fort  Worth — Cummlngs,  Shepherd  A  Co 

Houston— Houston  Phonograph  Co. 

San  Antonio— H.  C.  Rees  Optical  Co. 
UTAH,  Ogden — Proudnt  Sporting  Goods  Co. 

Salt  Lake  City— Consolidated  Music  Co. 
VT,,  Burlington — American  Phono.  Co. 
VA.,  Richmond— C.  B.  Haynes  A  Co. 

WASH.,  Seattle — Bruce  A  Brown  Co.,  Inc. 
Eiler's  Music  House. 

Spokane — Spokane  Phonograph  Co. 
WIS.,  Milwaukee — Lawrence  McGreal. 
CANADA,  Quebec — C.  Robitaille, 

St.  John— W.  H.  Thome  &  Co.,  Ltd. 

Vancouver1 — M.  W.  Waltt  &  Co.,  Ltd. 

Toronto— R.  S.  Williams  &    Sons  Co.,  Ltd 

Winnipeg* — R.  S.  Williams  A    Sons  Co.,  Ltd